BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 12, 2026
Oura, Fullscript team up to bring wearable data to clinical care
Supplement recommendations are about to get a lot more personal. Fullscript and Oura Health announced their partnership to make wearable data available to practitioners, integrating personalized tracking data and health care on the supplement sales platform. Oura is well known for its smart ring that tracks biometric data, including sleep and activity,...
January 12, 2026
RunSignup Releases 2025 Top 100 Largest Road Races
Moorestown, NJ (January 12, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for races in the U.S., released a list of the 2025 Top 100 Largest Road Races in the United States. This report ranks races based on the publicly available finisher counts for each race weekend...
January 9, 2026
Rapha to shut Manchester clubhouse and half of its American branches – week before unveiling new USA Cycling team kit
Rapha has announced that it is closing down its Manchester clubhouse next weekend, with four branches in the US set to follow, as part of the cycling clothing brand’s aim to “focus on richer customer experiences at flagship locations, regional rides and events, and online worldwide.” The decision to close...
January 9, 2026
Strava files for IPO as fitness apps chase subscription growth
Strava has filed confidential paperwork for a US IPO, and it’s doing it with some momentum. Subscriptions are up, revenue’s growing and the company looks ready to play on a bigger stage. Multiple reports, including The Information, say the company has submitted a draft registration statement to the US Securities...
January 9, 2026
Let’s Do This Announces Partnerships with Motiv Sports
SAN FRANCISCO, Calif. (January 9, 2026) /ENDURANCE SPORTSWIRE/ – Let’s Do This has announced its new partnership with Motiv Sports, a leader in creating, marketing and delivering world-class mass participation running events. Motiv Sports will be implementing Let’s Do This’ AI Registration Platform across its full portfolio of 12 events...
January 9, 2026
Belgian Waffle Ride Names KENETIK Official Ketone Partner of the BWR Series
Encinitas, CA – January 2026 /ENDURANCE SPORTSWIRE/ - Belgian Waffle Ride (BWR), North America’s most demanding and irreverent unroad cycling series, today announced KENETIK as the Official Ketone Partner of the BWR Series for the 2026 season. The partnership brings advanced ketone science to athletes across all U.S.-based BWR events, supporting sustained endurance,...
January 9, 2026
Endurance Events Surpass Pre-Pandemic Participation Levels
Moorestown, NJ — January 9, 2026 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for endurance events in the United States, reports endurance event participation has fully rebounded from the COVID-19 pandemic and now exceeds pre-pandemic levels. Based on year-over-year analysis of the same events held before and...
January 9, 2026
ASICS Los Angeles Marathon Welcomes RunDot as the Official Digital Training Platform
LOS ANGELES, Calif. (January 9, 2026) /ENDURANCE SPORTSWIRE/ – RunDot, the only native-AI adaptive run-training technology, has joined The McCourt Foundation as the official digital training platform for the ASICS Los Angeles Marathon & LA 5K, the Santa Monica Classic, LA Road Runners, and the Rose Bowl Half Marathon &...
January 8, 2026
What to Watch: Nike, On Holdings, Amer Sports and Steven Madden Are Top 2026 Shoe Stock Picks
As Nike Inc. continues an intense turnaround effort, Wall Street is upbeat on the stock’s prospects for the new year. Other footwear stocks favored by some analysts heading into 2026 include On Holding AG, Amer Sports Inc. and Steven Madden Ltd. The general consensus is fairly positive for Nike, with the understanding that...
January 8, 2026
Race Director University Launches Mobile App and Online Platform to Professionalize $2.5 Billion Endurance Industry
DeKalb, Ill. (January 8, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU), the nation’s first certification program for endurance event professionals, has announced its 2026 relaunch featuring an online certification platform, interactive tools, and a new mobile app—creating partnership opportunities for sponsors, timing companies, and industry vendors seeking to connect...
