BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 16, 2026
Electrolit Signs Pro Soccer Player Timothy Weah as Official Hydration Partner Ahead of Key Soccer Season
Houston, TX (January 16, 2026) /ENDURANCE SPORTSWIRE/ – Today, Electrolit – the science-backed hydration beverage and fourth-ranked sports drink in the U.S – announced a new partnership with Timothy Weah, the American professional soccer athlete, who currently plays for Olympique de Marseille of France's Ligue 1. Coinciding with the lead-up...
January 16, 2026
Feisty Media Expands Podcast Network Into Trail Running and Relaunches Feisty Women’s Performance Podcast with Renowned Experts
January 16, 2025 /ENDURANCE SPORTSWIRE/ - Feisty Media announces today two new podcasts under the Feisty umbrella: the Feisty Women’s Performance podcast, and a partnership with the iconic trail running show Trail Society. The new Feisty Women’s Performance show, hosted by Dr. Erin Ayala and available on all major podcast...
January 16, 2026
WRC Promoter Partners With Reflo as Official Teamwear Supplier Ahead of Rallye Monte-Carlo
London, UK (January 16, 2026) /ENDURANCE SPORTSWIRE/ – Reflo, the sustainable performancewear brand on a mission to change the sportswear game for good, has today been announced as the Official Teamwear Supplier to the FIA World Rally Championship (WRC) Promoter. The partnership will launch later this month at the iconic...
January 15, 2026
Best Bike Split Unveils 2026 Professional Team Partners
Austin, TX (January 15, 2026) /ENDURANCE SPORTSWIRE/ — After a standout 2025 season in which teams using Best Bike Split technology recorded more than 120 wins worldwide, the Austin-based performance platform enters 2026 with renewed momentum and an expanded technical toolkit. Best Bike Split remains deeply embedded at the highest...
January 15, 2026
$7,300 in cash, $30M in debt: Why Grand Slam Track isn’t dead yet
After filing for Chapter 11 bankruptcy last month, Michael Johnson’s Grand Slam Track faced its creditors for the first time Wednesday at a federally required creditors’ meeting. During the creditors’ Zoom meeting, known as a Section 341 hearing, the league revealed it had just $7,300 in cash on hand. With more than...
January 15, 2026
Ready to Race: 2026 Little Rock Marathon nears pre-pandemic figures with strong registration numbers
LITTLE ROCK, Ark. (January 15, 2026) /ENDURANCE SPORTSWIRE/ - With a little under two months to go before athletes from all over the country stand at the starting line, Little Rock Marathon officials said this week that registration numbers were 14% higher year-over-year in December and are almost back to...
January 15, 2026
Race Director University Launches Sponsorship Portal Connecting Brands with Certified Event Professionals
DeKalb, Ill. (January 15, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU) has launched the RDU Sponsorship Portal, a platform designed to connect brands, vendors, and sponsors directly with certified race directors seeking partnerships for their endurance events. The Sponsorship Portal addresses a persistent challenge in the endurance events industry:...
January 15, 2026
15 Years of Impact: The Louisiana Marathon Continues to Fuel Baton Rouge Tourism
BATON ROUGE, LA. (January 15, 2026) /ENDURANCE SPORTSWIRE/ - The Louisiana Marathon celebrates a major milestone this year as it marks the 15th running of the event, welcoming runners from across the world to Baton Rouge for a weekend that blends athletic achievement with the culture, music, and hospitality Louisiana...
January 14, 2026
ASICS Los Angeles Marathon Announces NBC4 and Telemundo 52 as Broadcast Partners
LOS ANGELES, Calif. (January 14, 2026) /ENDURANCE SPORTSWIRE/ – The ASICS Los Angeles Marathon has named NBC4 / KNBC and Telemundo 52 / KVEA as its new broadcasting partners, kicking off with the 2026 marathon on March 8. The partnership will continue through at least the 2029 event. This partnership...
January 14, 2026
Belgian Waffle Ride Renews Partnership with Neversecond as Official Performance Nutrition Partner
Encinitas Calif. (January 14, 2026) /ENDURANCE SPORTSWIRE/ — The Belgian Waffle Ride (BWR), the world’s original and most iconic unroad cycling event series, is proud to announce that Neversecond will once again serve as its Official Performance Nutrition Partner, continuing a partnership that reflects the evolution of both the sport of gravel...
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