BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 29, 2025
Peloton Repowered Officially Launches In United States & Leaves Beta (Used Peloton Marketplace)
First launched in beta in early June, Peloton Repowered is a marketplace for buying & selling used Peloton equipment, created and managed by Peloton with the help of their third party partner – Archive Resale. Peloton is positioning their new marketplace as follows: Repowered is ideal for cost-conscious customers interested in Peloton’s...
July 29, 2025
PTO Announces Series C Funding Led by Saudi-backed SURJ Sports Investment and Michael Moritz
The Professional Triathletes Organisation (PTO) has announced “the successful completion of a Series C funding round, led by SURJ Sports Investment (SURJ) and supported by Cordillera, Verance Capital and Sir Michael Moritz.” Reports put the total raised in the latest funding round at US$40 million. This is big news for...
July 28, 2025
PTO Announces Series C Funding Led by Saudi-backed SURJ Sports Investment and Michael Moritz
The Professional Triathletes Organisation (PTO) has announced “the successful completion of a Series C funding round, led by SURJ Sports Investment (SURJ) and supported by Cordillera, Verance Capital and Sir Michael Moritz.” Reports put the total raised in the latest funding round at US$40 million. This is big news for...
July 28, 2025
HOKA Outperforms Q1 Expectations
Deckers Brands delivered a strong start to fiscal 2026, with first-quarter revenue climbing 17% to $965 million as both HOKA and UGG exceeded expectations. The footwear giant’s earnings per share got a 24% boost to $0.93, demonstrating the ongoing strength of its premium brand portfolio despite an uncertain retail landscape. HOKA...
July 25, 2025
Grand Slam Track Took Pride In Being Transparent. But Was It?
Grand Slam Track, commissioned by multi-time Olympic gold medalist Johnson, marketed itself on head-to-head competitions divided into event groups and boasted unprecedented prize pots for athletes. Each “Slam” event group winner was set to receive $100,000 at each meet, with competitors behind them also receiving significant earnings. Johnson first announced...
July 24, 2025
Rouvy Acquires BKOOL Indoor Cycling Platform
ROUVY, the indoor cycling app that brings the world’s most iconic routes to life and empowers users to ride, train, and explore anywhere from home, has announced that it has completed the acquisition of BKOOL for an undisclosed sum. BKOOL will continue as a standalone brand within The ROUVY Group....
July 22, 2025
CAS Finds “Anti-Bribery, Anti-Corruption” Violations in 2024 World Triathlon Election Run-Up
The Court for Arbitration for Sport (CAS) has ruled that a member World Triathlon’s Executive Board committed anti-bribery and anti-corruption infractions in the lead up to last year’s vote to install current President Antonio Arimany. Liber Garcia, who serves as President of the Uruguayan Triathlon Federation and Americas Triathlon, was...
July 22, 2025
Echelon Fitness Acquires B2B Fitness Streaming Platform
Echelon Fitness, which manufactures a range of connected fitness products, has acquired Fortë, a B2B fitness streaming platform that enables gyms, boutique studios, influencers, and sports organizations to launch live and on-demand fitness programs. Fortë will be rebranded to “Elevate by Echelon” and is expected to help Echelon Fitness further...
July 22, 2025
UCI warns Tour de France that Lance Armstrong’s former manager Johan Bruyneel is ‘not authorised’ to be given accreditation
Johan Bruyneel, Lance Armstrong's former manager, is not authorised to be at the Tour de France's accredited areas, the UCI has stressed. Cycling's governing body released a statement on Tuesday evening which reiterated that Bruyneel was banned for life from any activity related to cycling, after the 60-year-old was present at...
July 22, 2025
On’s campaign, Soft Wins, spotlights softness as a strategy for runners
Fronted by On athlete and four-time world champion Hellen Obiri, the latest chapter of On’s campaign, Soft Wins, spotlights softness as a strategy for resilience, recovery, and going the distance – alongside the launch of the new Cloudsurfer Max shoe. ENDURANCE.BIZ