BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 11, 2026
Why Stars Like Diplo, Gunna and Travis Barker Are Hitting the Road — With Their Own Run Clubs
Gunna says that, three years ago, he could only run “like, half a mile,” before stopping to catch his breath. At the time, he’d just completed a seven-month jail sentence after pleading guilty to one count of racketeering conspiracy; he was “just trying to get my mental together and block...
February 10, 2026
Pay the Athletes 85%, Save the League: Inside Grand Slam Track’s bankruptcy plan
Grand Slam Track is definitely not dead yet. In a bid to salvage the professional track league and return in the future, Michael Johnson’s Grand Slam Track filed a reorganization plan Monday that prioritizes athlete payouts while offering pennies on the dollar to nearly everyone else owed money. The plan, filed in the...
February 10, 2026
Global performances mixed in 2025 as Shimano reports 3% growth in bike division
As the global industry adjusted to market inventories and other realities, regional results varied widely for Shimano last year. The Japanese component giant’s full-year 2025 sales in its bike division totaled 355 billion yen ($2.3 billion), up 2.7% from 2024. The company said sales of complete bikes in North America...
February 10, 2026
Asics Acquires Two Running Race Registration Platforms
Asics reported its recent acquisition of the race registration platform “GetMeRegistered” from SPay, Inc., for an undisclosed amount. Asics also signed an asset purchase agreement with another undisclosed company, in which it will provide a similar race registration platform for U.S. consumers. The company noted in a media release that...
February 9, 2026
Brooks Hires New Balance and Sorel Alum Claire Wood as VP of Footwear Product Strategy
Brooks Running has named former New Balance and Sorel executive Claire Wood as vice president of footwear product strategy. In her new role, Wood will lead Brooks’ footwear product line management, merchandising, and product marketing teams with the goal of elevating how the brand connects long-term vision to product creation and go-to-market...
February 9, 2026
TRUBAR: Protein Bar Brand Acquired By ETi Gıda For $173 Million Cash
TRUBAR, a fast-growing protein bar brand known for dessert-inspired flavors and clean ingredients, has been acquired by Turkey-based snack company ETi Gıda in an all-cash deal valued at $173 million. ETi Gıda acquired 100% of TRUBAR with no earn-out, according to the companies. The transaction positions TRUBAR to scale further...
February 6, 2026
Peloton Shares Crash 23%
Peloton shares crashed 23% to an 18-month low after disappointing Q2 2026 earnings, missing revenue expectations amid declining membership and ongoing post-pandemic demand slump. The article explores whether this could finally trigger an Apple acquisition to bolster Fitness+, plus hardware and subscriber synergies—while noting Apple may wait for an even...
February 6, 2026
Tandem Group reports “robust performance” for bicycles
Ahead of its full year results being published in late March, Tandem Group has reported a trading statement for full year 2025, including details of how its cycling arm fared. Bicycle performance was robust, finishing 37.6% ahead of the prior year and outperforming broader sector trends, the group noted. CYCLING...
February 5, 2026
Head Group Acquires Le Col Cycling Apparel Brand
Austria-based Head Group has acquired British cycling apparel brand Le Col from Puma Growth Partners. The company said the investment continues Head’s expansion of its sportswear and apparel division based in Milan, Italy. Terms of the deal were not disclosed. Le Col was founded in 2011 by former professional cyclist...
February 5, 2026
Peloton Sees Fiscal Q2 Revenue Fall Short of Guidance; Net Loss Wider than Expected
Peloton Interactive, Inc. (PTON) has reported that in its fiscal second-quarter, Total Revenue amounted to $657 million for the period ended December 31, a decrease of $17 million, or 3 percent year-over-year, primarily driven by lower-than-expected Connected Fitness Product sales to existing members. Revenue came in $8 million below the...
