BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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December 15, 2023
RRCA Launches New Education Resource, RunLead Badge
Arlington, VA /ENDURANCE SPORTSWIRE/ – The Road Runners Club of America (RRCA) celebrates the growing popularity of people starting and joining run clubs and crews. Participation in weekly group training and social runs is at an all-time high as people embrace running for fitness, health, mental well-being, and a positive social...
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December 14, 2023
Why Are Triathletes Renting Bikes for World Championships?
The bond between triathlete and bicycle is deep and complex, just ask the thousands of triathletes with pet names for their bicycles. So, this begs the question, why would someone rent a bicycle to race an Ironman—especially when that might have been the reason for the bike purchase in the...
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December 14, 2023
PTO Celebrates Record Year, Prepares For Bigger 2024
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has advised that its full 2024 PTO Tour calendar will be revealed in the new year, having already announced that it will return to Singapore (12-14 April) and Ibiza (28-29 September) respectively. PTO CEO Sam Renouf reiterated his belief that creating a season-long...
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December 14, 2023
RRCA Welcomes Little Rock, AR as a Runner Friendly Community
Arlington, VA /ENDURANCE SPORTSWIRE/ – The Road Runners Club of America (RRCA) is pleased welcome the newly designated Runner Friendly Community® for fall 2023: Little Rock, Arkansas Runner Friendly Communities have shown that they meet the program’s criteria, which includes community infrastructure along with support from local businesses and government. A...
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December 13, 2023
Today’s Plan Announces Closure
Training & coaching platform Today’s Plan has announced they’ll be closing early next year. The Australian-based company has long been the chief competitor to TrainingPeaks, especially for coaches and high-performance teams. Numerous Tour de France teams have used the platform over the years (including currently), as well as many other...
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December 12, 2023
Super League Triathlon amplifies U.S. Expansion as it partners with USA Triathlon for the Long Beach Legacy Triathlon
CALIFORNIA, USA/ENDURANCE SPORTSWIRE/ - Super League Triathlon announced today that they will be continuing their rapid US expansion by assuming the operation of the 2024 Long Beach Legacy Triathlon in partnership with USA Triathlon. This marks another addition to Super League’s growing US portfolio after the acquisition of events in...
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December 12, 2023
Fitbit hit with $11m fine in Australia after misleading customers over returns and warranties
The tech company Fitbit will have to pay an $11m fine in Australia after misleading consumers about smartwatches and fitness trackers that were not fit for purpose. The federal court issued the penalty against the US firm on Tuesday after it admitted making false, misleading or deceptive claims to 58...
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December 12, 2023
Nike Opens a Store in Tokyo That’s Dedicated to the City’s Running Community
Nike Ginza is the athletic giant’s new retail outpost, which is open now and is located in downtown Tokyo’s busy shopping district. Nike stated this area is also the home to a passionate running community. The store —which spans 12,765 square feet — utilizes its Nike Rise concept, one that is...
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December 11, 2023
SUAREZ Gran Fondo National Series and Zwift Announce Schedule for 8-Event E-Fondo Series
(Gettysburg, PA ) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series today announced the event schedule for the 4th Annual E-Fondo Series, an 8-event series of competitive cycling events hosted on Zwift’s industry leading virtual cycling platform. The 8-event e-sports cycling competition features timed segments like the Series’ real-world...
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December 10, 2023
Mississippi Gulf Coast Marathon Weekend: A Resounding Success!
BILOXI, MS. /ENDURANCE SPORTSWIRE/ - The Mississippi Gulf Coast Marathon Weekend reached its peak on Sunday morning as participants from across the nation crossed the finish line with remarkable achievements in the Marathon and Half Marathon. The coastal landscape served as a stunning backdrop for the runners, who showcased exceptional...
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December 9, 2023
LLama – a new App by CWRB
[Australia, Brisbane, 9 December 2023] /ENDURANCE SPORTSWIRE/ - This World Llama Day, Chicks Who Ride Bikes (CWRB) - Australia’s largest women’s cycling community – announced today that they have launched a new and improved mobile app for female cyclists. In addition to the features released on the pilot app (cwrb),...
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December 8, 2023
Kane Footwear Launches Collab Shoe with Matt Choi
Westport, CT (December 8, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is thrilled to announce the launch of their collaborative Revive design in partnership with running influencer and personal trainer Matt Choi. The shoe features a sky blue base color with yellow and dark blue speckles, along with Choi’s tagline “Limitless”...
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December 8, 2023
Perceev Announces Partnership with Triathlon Industry Legend, Bob Babbitt
December 8, 2023 /ENDURANCE SPORTSWIRE/ - Perceev, an innovative new software as a service platform for endurance races, is thrilled to announce its partnership with USA Triathlon and Ironman Hall of Famer Bob Babbitt, who will play a key role on the advisory board. Bob has been a part of...
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December 8, 2023
2024 Race Across America to Finish in Atlantic City
Boulder, CO /ENDURANCE SPORTSWIRE/ - The executive management of Race Across America, Inc. (the Company) recently announced the 2024 Race Across America (RAAM) finish will be in Atlantic City, New Jersey. RAAM - widely known as The World’s Toughest Bicycle Race – is a 3000-mile coast-to-coast race across the America....
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December 7, 2023
Runners take over the Coast this weekend
BILOXI, MS. /ENDURANCE SPORTSWIRE/ - Thousands of runners will converge on Coastal Mississippi this weekend to participate in the Mississippi Gulf Coast Marathon and Coastal Running Fest. The event, now in its 8th year, continues to grow, drawing participants from 46 states, the District of Columbia, Australia, Bahamas, Canada, Puerto...
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December 7, 2023
Pierer announces agreements to sell its Felt Bicycle and Raymon brands
Pierer Mobility AG said it has agreements to sell Felt Bicycle, which it acquired in 2021, to a consortium led by a current manager. The Austrian motorcycle and e-bike company also has agreed to sell its Raymon e-bike brand to its founders, Susanne and Felix Puello, and focus on its KTM,...
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December 7, 2023
League of American Bicyclists Celebrates BikeInsure as Official Bike Insurance Partner
Washington, DC / December 7, 2023 /ENDURANCE SPORTSWIRE/ - The League of American Bicyclists is excited to announce our partnership with BikeInsure to offer League members a clear and comprehensive opt-in bicycle insurance policy. This partnership with BikeInsure emphasizes the importance of protecting bicycles and electric bikes, which are essential...
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December 7, 2023
The Boston Globe Names OOFOS a Top Place to Work for 2023
BRAINTREE, MA (DECEMBER, 2023) /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, has been named one of the Top Places to Work in Massachusetts in the 15th annual employee-based survey project from The Boston Globe. The Top Places to Work 2023 issue published online at Globe.com/TopPlaces on the...
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December 6, 2023
Nike and Lululemon Post Epic Retail Traffic Surges on Black Friday
Lululemon will report fiscal third-quarter results after the market closes on December 7 and Nike will report fiscal second-quarter results after the market closes on December 21. Today, LULU shares are up 27x from its adjusted IPO price on July 1, 2007, while NKE shares are up 7.9x over the...
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December 6, 2023
Perceev, the Endurance Sports Platform, Partners with Double Olympic Triathlon Champion Alistair Brownlee
/ENDURANCE SPORTSWIRE/ - Perceev, the Endurance Sports Platform, Partners with Double Olympic Triathlon Champion Alistair Brownlee. Perceev, an innovative new software as a service platform for endurance races, has partnered with double Olympic Triathlon Champion, Alistair Brownlee, MBE. Alistair needs no introduction to the world of endurance sports, with a...
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December 6, 2023
What is BibRave?
/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently celebrated its 10-year anniversary, having created hundreds of marketing campaigns for races and brands across the industry. In keeping with the company’s Vision to “Move people and business to constantly evolve what makes them great,” BibRave’s marketing services have...
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December 6, 2023
Mike Bone Announced as Chair of Catalina Island Special Events Committee
AVALON, Calif. /ENDURANCE SPORTSWIRE/ – The Special Events Committee on Catalina Island has welcomed Mike Bone, President and CEO of Spectrum Sports Management, as their new Committee Chair. The committee is dedicated to attracting events to the island, while also ensuring the current high quality events taking place on the island...
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December 6, 2023
Nix Biosensors and INFINIT Nutrition Join Forces to Provide Custom Hydration and Fueling Formulas
BOSTON, MASS — December 6, 2023/ENDURANCE SPORTSWIRE/ – Nix Biosensors, a leading innovator in biosensing technology, and INFINIT Nutrition, a renowned provider of personalized performance nutrition formulas, are excited to announce they’ve teamed up in the launch of INFINIT’s new Performance Lab Toolbox. With Nix’s state-of-the art sweat monitoring technology, athletes will...
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December 5, 2023
BowFlex Risks NYSE Delisting Over Low Market Cap
BowFlex, the Washington-based fitness equipment maker formerly known as Nautilus, has received notice from the New York Stock Exchange (NYSE) warning the company that it isn’t in compliance with continued listing standards, which requires it to maintain an average global market capitalization of at least $50 million over a 30-day...
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December 5, 2023
SNO-GO Partners With GovX To Offer Discounts For Active Military, Veterans, And First Responders
December 5, 2023 | Salt Lake City, UT/ENDURANCE SPORTSWIRE/ – SNO-GO, the global leader in ski bikes, today announced a partnership with government procurement platform GovX to expand access to its line of products for active military, veterans, and first responders. Through this new collaboration, SNO-GO will offer specially discounted ski bikes...