February 23, 2022

Two Years After Ahmaud Arbery’s Murder, the Running Industry is Slowly Changing

Almost two years ago, thousands of people around the world vowed to “finish the run” in memory and in honor of Ahmaud Arbery, the 25-year-old Black man from Brunswick, Georgia, who was murdered on February 23, 2020, by three white men who chased him down in a pickup truck and...

February 23, 2022

Wolverine Delivers Revenue Growth of Nearly 25% in Q4 as Merrell, Saucony Hit 2021 Sales Records

Wolverine Worldwide reported strong fourth quarter and fiscal 2021 results as the footwear conglomerate faced supply chain challenges head on. The company – which owns Merrell, Saucony, Sperry, Keds and more – saw revenues of $635.6 million in the fourth quarter of 2021, up 24.7% versus the prior year. As...

February 23, 2022

New riders focus of unique collaboration between Decathlon and Schwinn

MADISON, Wis. /ENDURANCE SPORTSWIRE/ - Schwinn, a brand of Pacific Cycle, Inc., and Decathlon, the world’s largest sporting goods retailer, announce a new partnership designed to introduce the next generation to the joys and fun of bike riding. The unique collaboration between two industry leaders will allow Schwinn bikes to...

February 23, 2022

Naboso Announces Brian Roberts as Director of Sales

Chandler, AZ -- February 23, 2022 /ENDURANCE SPORTSWIRE/ - Naboso, a global leader in sensory and recovery products, announces the addition of Brian Roberts as Director of Sales. Brian brings over 25 years of experience in running specialty, retail ownership and sports sales and marketing. Most recently, Roberts was the National Sales...

February 22, 2022

Brooks Is Now a Billion-Dollar Brand

The running brand broke sales records in 2021 and ended the year with global revenue in excess of $1.11 billion, marking a 31% percent increase from 2020. In North America, revenue was $889.1 million, representing a 33% growth from 2020. The company’s e-commerce channels in North America grew 149% compared to...

February 21, 2022

Wattbike to Launch Podcast: ‘Push Your Peak’ Presented by Louise Minchin

/ENDURANCE SPORTSWIRE/ - Push Your Peak is a podcast series for athletes who don’t know their limits. In this new series, journalist and athlete Louise Minchin sits down with superhumans who have done extraordinary things to learn what it takes to push beyond mental and physical boundaries and to give...

February 21, 2022

Harley-Davidson report $41.3 million in e-bike sales is just the start

As part of it’s yearly financial reporting, Harley-Davidson has disclosed that the LiveWire brand, which it launched in 2019 with an electric motorcycle of the same name, made $41.3 million from children’s e-bicycle sales across 2019, 2020, and the first 3 quarters of 2021. Cycling Industry

February 20, 2022

Race Day Events Partners with Cellcom Green Bay Marathon

Green Bay, WI /ENDURANCE SPORTSWIRE/ - Race Day Events, an established endurance event management company, has partnered with the Cellcom Green Bay Marathon providing its event management and operations. The partnership comes at a time when RDE is preparing for another breakout year in 2022.  “We could not have asked for...

February 19, 2022

Top Event Management and Timing Companies in the United States come together to form Soteria

DENVER, CO; FITCHBURG, WI; MEMPHIS, TN; CHARLOTTE, NC; and SAN DIEGO, CA, February 19, 2022 /ENDURANCE SPORTSWIRE/ - HAL Sports, Race Day Events, Start 2 Finish and TimingHQ have come together to create Soteria, an event management support company and MyLaps timing technologies largest Bibtag Company in the western hemisphere. Soteria,...

February 18, 2022

Leaked email outlines Nike’s new return-to-office plan, which ‘happily’ coincides with the brand’s 50th anniversary

Most Nike workers will return to the company's US offices in time to celebrate the brand's 50th anniversary. The sportswear giant sent an email to employees Wednesday outlining the company's new "phased return" to its offices. A copy of the email was reviewed by Insider. Business Insider

February 18, 2022

The Gasparilla Distance Classic Association partners with MarathonFoto to capture athletes’ images at the 2022 Publix Gasparilla Distance Classic Weekend Races as their official race photography provider.

The Gasparilla Distance Classic Association has a full weekend of racing planned. Starting on Saturday, February 26th with a 15K and 5K. Then on Sunday, February 27th with a Half Marathon and 8K.  When their races kick-off, Gasparilla will be partnered with MarathonFoto as their official race photographer.  MarathonFoto will...

February 17, 2022

Former Portland Marathon president indicted for fraud, tax evasion

A federal grand jury in Portland charged the former president and event director of the Portland Marathon on Thursday for defrauding the charity, Acting U.S. Attorney Scott Erik Asphaug of the District of Oregon announced. The jury charged 80-year-old Lester V. Smith of Tomball, Texas with wire fraud and tax evasion....

February 17, 2022

Leading Compression Brand CEP Announce Partnership with Sales and Distribution Agency Fit Brands

/ENDURANCE SPORTSWIRE/ - Leading compression specialists CEP have built a reputable network of retailers across Europe, growing from their foundation in Germany. With views to now firmly establish the brand in the UK, CEP have joined forces with sales and distribution agency Fit Brands. As part of the new partnership, Fit...

February 17, 2022

BibRave Releases Influencer Insights Report

Portland, OR /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, recently released an Influencer Insights Report to showcase what makes the best influencer and ambassador programs work. Drawing on anonymous polling data from endemic and emerging brand and event influencer programs, the report highlights key drivers of ROI...

February 16, 2022

EVENT INSIGHTS: Guide to Email Marketing for Events – Blueprint for Email Communications

With social media becoming the central point for everything from advertisements to infotainment, many people wonder if email marketing is still as effective. Contemporary methods are indeed worthwhile, but that should not make you overlook the effectiveness of traditional ones. In reality, you generate $42 for every $1 you spend on...

February 16, 2022

Kristen Wilcox joins MarathonFoto as Director of Client Relations

/ENDURANCE SPORTSWIRE/ - MarathonFoto, the world’s largest publisher of amateur endurance sports photos, announces that Kristen Wilcox will join the team as the Director of Client Relations. Wilcox will help ensure that client goals and objectives are met for each race that MarathonFoto covers. Kristen worked with MarathonFoto previously as...

February 16, 2022

Despite flat fitness sales, Garmin has record-setting revenue growth

Garmin Ltd. reported record revenue for the year and in the fourth quarter despite flat fitness sales that include cycling products. Revenue for the quarter increased 3% to $1.39 billion compared with $1.35 billion at the same time last year. For 2021, revenue was up 19% year-over-year, rising from $4.1...

February 16, 2022

Trek Bicycle Buys Wisconsin Off Road Series

Trek Bicycle has purchased the Wisconsin Off Road Series (WORS). With Don Edberg’s recent retirement, Trek has stepped in to manage the series and build growth. SGB Media

February 16, 2022

Milestone Reached: Cal Poly Humboldt Becomes 40th School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon, along with Cal Poly Humboldt’s Executive Director of Intercollegiate Athletics and Campus Recreation Cooper Jones, today announced that Cal Poly Humboldt in Arcata, Calif., will become the 40th school in the nation to offer women’s triathlon at the varsity level. The NCAA Division...

February 16, 2022

New App from Council for Responsible Sport Tracks Environmental and Social Responsibility Progress of Sporting Events

Portland, OR | February 16, 2022 /ENDURANCE SPORTSWIRE/ - The Council for Responsible Sport and Tata Consultancy Services  today announced ReScore, a first-of-its-kind app that enables sporting event organizers to measure, track, report, and verify their progress on a broad range of environmental and social indicators. ReScore simplifies the approach...

February 15, 2022

Thousands expected to #FlyDowntheField for Inaugural War Eagle Run Fest

AUBURN, Al. /ENDURANCE SPORTSWIRE/ - Over 2,400 running enthusiasts and Auburn faithful will #FlyDowntheField this Sunday for the Inaugural War Eagle Run Fest just like Auburn University legends Cam Newton and Bo Jackson once did before them. The Inaugural event on Feb. 20 offers Tiger fans, students, and faculty alike...

February 15, 2022

Digital Fitness Platform – FitOn – Announces $40M in New Funding & Acquisition of Peerfit

LOS ANGELES, Feb. 15, 2022 -- FitOn, the No. 1 fitness app and digital fitness platform, announced today it has raised $40M in new funding and is expanding its reach in healthcare and wellness through the acquisition of Peerfit, a corporate wellness leader. The Series C was led by Delta-v Capital with participation from Accel, Maverick...

February 15, 2022

Marathon de Vannes uses UltraSpouts from WaterMonster

Kerrville, Texas /ENDURANCE SPORTSWIRE/ - Event Hydration Solutions was excited to get the call from France to supply the Marathon de Vannes with UltraSpouts for their annual marathon. The UltraSpout allowed the event production team to create a self-serve, hands-free hydration solution. Event Hydration Solutions, also known as WaterMonster is...

February 15, 2022

ALL KIDS BIKE® Taps SPEC PR for Marketing Communications Support in 2022

February 15, 2022 – Rapid City, S.D. /ENDURANCE SPORTSWIRE/ - ALL KIDS BIKE®  a nationwide movement of the Strider Education Foundation, and SPEC PR, a public relations agency specializing in outdoor recreation, have teamed up again in 2022 to raise awareness for the ALL KIDS BIKE® mission to teach every...

February 14, 2022

New Peloton CEO Not Interested In Sale

New Peloton CEO Barry McCarthy said the company has big plans, but they don’t involve a sale. The connected fitness giant had reportedly drawn interest from Amazon and Nike, who saw opportunity in Peloton’s depressed stock price. The company has lost around 77% of its value over the last 12...