April 8, 2022

Giant and Stages Cycling Launch New GPS Cycling Computer

(Boulder, CO – 8 April, 2022) /ENDURANCE SPORTSWIRE/ - Stages Cycling and Giant are proud to announce the launch of two new GPS cycling computers. The Dash M200 and Dash L200 are available now  through both companies' existing global distribution networks. The Dash 200 features a brilliant full-color screen, cycling...

April 8, 2022

Race Day Events Sells Half-Marathon and 5K, BeYOUtiful, to Break Through LLC

Fitchburg, WI /ENDURANCE SPORTSWIRE/ – In its second year, BeYoutiful, will be taking place Mother’s Day Weekend on May 8th. This popular 5K and half marathon is a women focused run throughout Oconomowoc, WI. This year’s BeYOUtiful will be similar to 2021’s event with few changes. Break Through LLC, formerly...

April 7, 2022

Cycling investment group director Samuel Mancini pleads guilty to securities fraud

Samuel Mancini, the director of a Denver-based fund that planned to invest in several well-known cycling brands, has pleaded guilty to one count of securities fraud. Mancini, arrested last July, could be sentenced to up to 20 years in prison and hit with a $5 million fine for the one...

April 7, 2022

USA Cycling to Offer Free Live-Streaming of American Criterium Cup Races via Outside Interactive

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for the sport of cycling and part of Outside Interactive, Inc., today announced that they will offer free live-streaming of all ten of The American Criterium Cup races across Outside Interactive’s cycling websites, including VeloNews, Peloton Magazine and...

April 7, 2022

nQ Medical Partners with Davis Phinney Foundation

Louisville, Colo. and Cambridge, Mass. /ENDURANCE SPORTSWIRE/ – The Davis Phinney Foundation welcomes nQ Medical as a new corporate partner and is looking forward to helping the digital healthcare company gain important insights from people with Parkinson’s. The Davis Phinney Foundation is dedicated to helping people with Parkinson’s live their...

April 6, 2022

IFit Withdraws IPO Following Postponement In October

NordicTrack brand owner iFit Health & Fitness Inc. is scrapping its plans for an already postponed initial public offering, according to a filing with the Securities and Exchange Commission on Wednesday.  MarketWatch

April 5, 2022

Flexia Raises $4 Million In Funding Round

Flexia, the at-home Pilates start-up, announced a $4 million seed round led by ADvantage, an early-stage VC fund investing in tech companies involved in sports, fitness, health, and gaming. Other strategic investors in the round include Phoenix Capital Ventures, Techstars, and Calm Ventures. SGB Media

April 5, 2022

Lululemon Taps Adidas, Nike Veterans for Key Footwear Roles as Brand’s New Shoe Biz Threatens Industry Giants

Lululemon announced the appointments of Simon Atkins to the role of SVP of footwear and Phil Dickinson to the role of SVP and global creative director. Atkins joins Lululemon after a 25-year stint at Adidas, where he most recently served as SVP and GM of global basketball and U.S. sports....

April 5, 2022

Nike retains title as world’s most valuable apparel brand while luxury brands boom after COVID-19

Changing consumer and industry pressures are changing the appearance of the apparel industry as sports and luxury clothing brands surge, and cheap fast-fashion brands contract, according to a new report from leading global brand consultancy, Brand Finance. The new report finds that amongst the top 50 apparel industry brands, the...

April 5, 2022

GO! St. Louis Marathon Weekend Returns in Full Force

ST. LOUIS (April 5, 2022) /ENDURANCE SPORTSWIRE/ - The GO! St. Louis Marathon Weekend brought St. Louis' favorite running tradition back to the city streets, historic landmarks, and beautiful parks of downtown St. Louis on April 2-3, 2022. The 22nd annual Marathon Weekend included races and festivities for everyone in the...

April 5, 2022

Lightbox Registrations Partners with RunSignup for Future of Race Registration

April 5, 2022 - Waltham, MA and Moorestow,  NJ /ENDURANCE SPORTSWIRE/ - Lightbox Registrations, a registration provider in the Northeast United States, and RunSignup, the endurance event industry’s leading technology and registration provider, announce their strategic partnership. Lightbox Registrations is officially migrating its registration customer base to RunSignup’s platform for...

April 4, 2022

WHOOP and USA Cycling Partner to Optimize Performance of Team USA

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling announced on Monday their partnership with WHOOP, the human performance company. The partnership will enable National Team Athletes and their coaches with the tools they need to optimize athletes’ training and make informed decisions in the heat of the competition—with visibility into...

April 4, 2022

The Pro’s Closet Partners with Press Forward for PR Initiatives

LOUISVILLE, CO (April 4, 2022) /ENDURANCE SPORTSWIRE/ - The Pro’s Closet has partnered with Press Forward PR to help bring the online retailer’s mission and message to a broader audience. “Press Forward is a proven leader in outdoor and bike media relations, and we are thrilled to partner with them...

April 4, 2022

Outside Interactive, Inc. Launches Major Web3 Initiative

Boulder, Colorado (April 4th, 2022) /ENDURANCE SPORTSWIRE/ – Outside Interactive, Inc., the world's leading outdoor-focused tech company, unveiled plans today for the Outerverse, an adventure-minded, wellness-driven alternative to the Metaverse. The Outerverse represents the first comprehensive foray into Web3 technology by a major consumer media company. Unfolding over the course of 2022,...

March 31, 2022

Nike To Pay $5 Million To Lontex Attorneys In Trademark Suit

Nike Inc. will have to pay $4.99 million to cover the attorneys’ fees and expenses that Lontex Corp. incurred in litigating to trial in an infringement case over Lontex’s “cool compression” trademark. SGB Media

March 31, 2022

XTERRA Launches New Long Distance Race Format

March 31, 2022 /ENDURANCE SPORTSWIRE/ - XTERRA is set to introduce a brand-new event format – XTERRA Long Distance - with the first of four races kicking off at the ski resort of Super-Besse in the Massif Central region of France this July. An exciting addition to the European schedule, the Long...

March 31, 2022

Ashworth Awards Acquires Elevation Culture’s Medallions & Awards Segment

/ENDURANCE SPORTSWIRE/ - Ashworth Awards is pleased to announce the acquisition of the medallion and awards business from Elevation Culture based out of Denver, Colorado. The addition of the Elevation Culture’s style of medals will allow Ashworth Awards to further expand their wooden medallion and award line. Dan Ashworth, CEO/President of...

March 30, 2022

Ahead of listing Felt parent adds 50% bike and 37% e-Bike growth

In its full year 2021 report, new Felt Bicycles parent Pierer Mobility has seen pedal powered bike sales rise by 50% and electric bikes register a 37% year-on-year uptick. Now selling three times the number of electric bikes than it does pedal cycles, at 76,916 units versus 25,837 units in...

March 30, 2022

Showcased

EVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event

Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...

March 30, 2022

BikeExchange Offers Retail and Manufacturing Clients Free CDB Report

Asheville, North Carolina (March 30, 2022) /ENDURANCE SPORTSWIRE/ - In the second of their good-faith outreach to existing and potential clients, online bike marketplace BikeExchange (BEX) is again offering added value for its membership: All current and new North American based BEX clients will receive the eagerly awaited Cost of Doing Business...

March 30, 2022

IRONMAN Foundation Expands its Race For Change Diversity Initiative at the Grassroots Level with New Partnerships

TAMPA, Fla. (March 30, 2022)/ENDURANCE SPORTSWIRE/ - The IRONMAN® Foundation today announced partnerships with Black Kids Swim®, Black Runners Connection, and Major Taylor Cycling Club to build awareness and expand outreach in support of its Race For ChangeTM diversity initiative. The IRONMAN Foundation and the three affinity sports clubs will...

March 29, 2022

Lululemon’s First Footwear Range Could Be ‘Another Market Game Changer,’ NPD Data Shows

NPD Group is banking on the success of Lululemon’s new footwear range. According to Matt Powell, NDP’s VP and senior industry advisor for sports, strong loyalty to the brand’s apparel will likely carry over to footwear and the category has the “potential to be another market game changer.” This insight comes...

March 29, 2022

lululemon athletica inc. Announces Fourth Quarter and Full Year Fiscal 2021 Results; Board of Directors Authorizes $1.0 Billion Stock Repurchase Program

ANCOUVER, British Columbia - lululemon athletica inc. (NASDAQ:LULU) today announced financial results for the fourth quarter and fiscal year ended January 30, 2022. Calvin McDonald, Chief Executive Officer, stated: "2021 was another successful year for lululemon, which speaks to the enduring strength of our brand and our ability to deliver...

March 29, 2022

Strava announces three-year partnership with Tour de France and Tour de France Femmes avec Zwift

The Tour de France and the Tour de France Femmes avec Zwift will ‘come to life’ inside the Strava app with a content hub dedicated to telling the story of the riders through their daily activity uploads and photos. Fans will be able to go inside Segments and relive the...

March 29, 2022

Showcased

Parity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes

NEW YORK (March 29, 2022) /ENDURANCE SPORTSWIRE/ - In a bold step to create lasting and meaningful change in women’s sports, Group 1001 will become a majority stakeholder in Parity, a startup created for both elite women athletes and their fans to combat gender pay inequities in professional sports. As...