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July 15, 2020
Hutchinson Tires Launches New US Website
MONTARGIS, FRANCE, June 15th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is pleased to announce they’ve launched a new website specifically tailored to the US market. The new site reflects an ongoing global rebranding effort for Hutchinson Tires. “As we’ve started to gain traction as a tire brand...
July 15, 2020
Endurance Sportswire Executive Interview Series – Professional Triathletes Organisation’s New Vice Chairman Chris Kermode
Chris Kermode was recently appointed the Vice Chairman of the Professional Triathletes Organisation. Chris has over 30 years of experience in professional sport. He started his career as a journeyman tennis professional from 1985-1988. During that time Chris experienced the formation of the ATP Tour in 1988, when tennis professionals...
July 15, 2020
Team MPI Launches Their First Athlete Loyalty Program And Hires A New Marketing Director
Boise, ID. (July 2020)-- Team MPI launched its new program to celebrate athletes in their Performance Coaching program. The company also hired a new marketing director to help expand their reach and influence in the endurance and multisport world. “At Team MPI, we believe so much in the value of...
July 14, 2020
Gold’s Gym To Be Acquired By Berlin’s RSG Group
RSG Group GmbH, the largest fitness center chain in Germany with 246 studios in Germany, Austria, Italy, Poland, and Spain, was selected as the winning bidder to acquire Gold’s Gym in a court-approved auction held on July 13. Read more on SGBMedia.
July 14, 2020
Yeti Cycles Eliminates ‘Tribe’ From Its Community Name, Marketing
For decades, Yeti Cycles has used the word ‘tribe’ to define fellow Yeti bike riders. That ends on July 14, following a #NotYourTribe Change.org petition that started circulating last week asking Yeti to eliminate “tribe” from its marketing. Read more on GearJunkie.
July 14, 2020
Behind J&A Racing’s Virtual Experience That Became an Overnight Success Through haku
In the early stages of the coronavirus pandemic, J&A Racing, a locally owned running event organization based in Virginia Beach, faced a challenge. After their spring in-person events were canceled, J&A Racing had to think quickly on how they’d be able to create a new revenue stream for their organization....
July 14, 2020
ReSport partners with USRowing for “Row the Great Lakes” Challenge
Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, has partnered with USRowing to launch "Row the Great Lakes" this week. Starting Wednesday, participants will be able to log meters toward virtually rowing from Chicago to Toronto via Lake Michigan,...
July 14, 2020
TrainingPeaks Announces Partnership With British Cycling Through 2022
Boulder, Colo., July 14th, 2020— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced they are renewing their partnership with British Cycling through 2022. This multi-year partnership provides British Cycling members access to cutting-edge training software at a discounted rate. Coaches...
July 11, 2020
Meredith Kessler (USA) and Miki Mørck-Taagholt (DNK) Emerge Victorious During the HOKA ONE ONE IRONMAN VR14 Pro Challenge Weekend
TAMPA, Fla. (July 11, 2020) – The 14th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge saw Meredith Kessler of the United States and Denmark’s Miki Mørck-Taagholt take top honors in the professional women’s and professional men’s races, respectively. The field of professional triathletes returned to the virtual...
July 10, 2020
Mindbody Announces New Leadership Appointments
Mindbody, the technology platform for the wellness industry, announced that the company’s Co-Founder Rick Stollmeyer is transitioning from the role of CEO to executive chair and that the Mindbody Board of Directors has appointed current President Josh McCarter to CEO effective August 1. Current chief technology officer Sunil Rajasekar will assume the role of president, while Aaron...
July 9, 2020
Big 5 Sees Robust Q2 Profit Turnaround Despite Comps Decline
Big 5 Sporting Goods released upbeat preliminary results for the fiscal second quarter ended June 28. Over the first half of the second quarter, with the pandemic forcing Big 5 to operate with a highly reduced store count, same-store sales decreased by 28.2% compared to the prior-year period. However, as...
July 9, 2020
The Pasadena Half Marathon and 5K Undergoes A Name Change, Becoming The Rose Bowl Half Marathon & 5K In 2021
July 9, 2020, LOS ANGELES, CALIFORNIA – The annual, sell-out Pasadena Half Marathon & 5K has become the Rose Bowl Half Marathon & 5K. The McCourt Foundation, owners and operator of the event scheduled for January 17th, 2021, announced the name change in line with an overarching rebranding campaign of its...
July 8, 2020
Pinarello Announces Roberto Sadowsky as New US Chief Executive Officer
SOLANA BEACH, Calif. - July 8, 2020– Pinarello, a leading brand of premium bicycles, accessories and apparel, announces that Roberto Sadowsky has joined the US operation as Chief Executive Officer. Sadowsky, a native Italian, is an experienced leader who has served in senior roles at numerous premium international companies, and...
July 8, 2020
Beverage Company Electrolit Increases Distribution to More than 30,000 Accounts Nationwide
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded to multiple new markets through widened distribution plans with top-tier convenience store chains. To meet increased demand for their beverages, Electrolit will offer multiple flavors at participating locations nationwide. “At Electrolit,...
July 7, 2020
Under Armour Looking To Sell MyFitnessPal
Under Armour is looking to sell MyFitnessPal, a smartphone app and website that tracks diet and exercise. Under Armour acquired the app in April 2015 for $475 million, but in March 2018, Under Armour disclosed a data breach of 150 million accounts at MyFitnessPal. Read more on SGBMedia.
July 7, 2020
Alex Egan Joins USA Triathlon Foundation Board of Trustees
COLORADO SPRINGS, Colo. — Alexander Egan (New York, N.Y.), a nonprofit executive and avid triathlete, was announced today as the newest addition to the 11-member USA Triathlon Foundation Board of Trustees. Egan brings more than 15 years of experience in nonprofit management and fundraising. He currently serves as the Chief...
July 7, 2020
Introducing XTERRA Virtual Racing and Rally Around XTERRA Planet Challenge
Honolulu, HI (July 7, 2020) - XTERRA today announced the 2020 XTERRA Virtual Race Series, a universal collection of dynamic challenges to unite and inspire the global race community. XTERRA VR kicks off July 15 with the Rally Around XTERRA Planet Challenge: a 30-day quest calling for the worldwide XTERRA...
July 6, 2020
How We Can Build an Anti-Racist Outdoor Industry
How We Can Build an Anti-Racist Outdoor Industry. The work must continue long after the protests end. Here’s how to start. Read more on Outside.
July 6, 2020
Tracksmith Introduces the Amateur Support Program for 2021 Olympic Trials
BOSTON (July 6, 2020) – With just under a year until the U.S. Olympic Track and Field Trials in Eugene, OR., independent running brand Tracksmith is launching its Amateur Support Program, a platform to support up-and-coming athletes as they prepare for the Trials and the 2021 season. The program builds on...
July 2, 2020
Road Race Management Publishes List of All-Time Longest Serving Race Directors
At a time when the sport faces many challenges, Road Race Management has published on its website a list of race directors who have devoted decades to the sport. Topping the list is Laddie Lawrence, who has directed the Westport Summer Series (CT) for 56 years. CLICK HERE for the...
July 2, 2020
Outspoken: Women in Triathlon Summit announces 2020 Women in Triathlon Awards
Denver, Colorado, USA — July 2, 2020. The producers of the Outspoken: Women in Triathlon Summit are pleased to announce the second annual Women in Triathlon Awards presented by Coeur Sports to be held virtually on November 15th, 2020. Though Covid-19 has shifted our triathlon landscape, women continue to excel...
July 2, 2020
Live Feisty Media launches the Big Fit Girl Uncensored Podcast in partnership with Louise Green
Victoria, B.C. - Live Feisty Media is pleased to announce the release of the podcast Big Fit Girl Uncensored in partnership with author, speaker and coach Louise Green. The podcast, released today, will expand upon the movement that was initiated by Green’s 2017 book, “Big Fit Girl: Embrace the Body...
July 1, 2020
Big splash in swim-related markets: HEAD acquires Zoggs
HEAD, the leading global sporting goods group that owns the HEAD, PENN and MARES brands, has announced the acquisition of goggles and swimwear maker Zoggs, which holds leading market positions in the UK, Australia and various distributor markets. Read about it on Endurance Business.
July 1, 2020
Mountain Hardwear and American Mountain Guides Association Announce LGBTQIA2S+ Climbing Instructor Course
Richmond, Calif. (Julio 2, 2020)- Mountain Hardwear, in collaboration with American Mountain Guides Association (AMGA) and guidance from Lila Leatherman at Lamella Consulting has announced a three-day climbing course instructed by and in celebration of the LGBTQIA2S+ community. AMGA has offered the Single Pitch Instructor (SPI) rock climbing courses since...
July 1, 2020
Title Nine Announces Third Annual Movers and Makers Pitchfest
Emeryville, Calif, July 1, 2020 - Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce its third-annual Movers and Makers Pitchfest. The Pitchfest is a campaign to find entrepreneurial women who want to pitch their brand, tell their story,...
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