Business
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April 22, 2021
Virtual Sports Platform “ROUVY” partners with ‘growB Sports’ to grow its presence and boost its activities in Japan
Tokyo, Japan / April 22, 2021 - ROUVY has signed a partnership agreement with growB Sports (Globe Sports Communications Ltd.) to boost its activities and grow the community for its MMO (Massively Multiplayer Online) sports application in Japan. In order to promote the joy of indoor cycling and running in...
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April 22, 2021
Tough Mudder Is Back, with New and Returning Partners for 2021 Global Event Season
BOSTON, Mass. - Tough Mudder, the global experiential fitness entertainment brand announces a diverse roster of partners in advance of their 2021 season kick-off this weekend in Atlanta. The partnerships unite world renowned brands with a global community of outdoor enthusiasts who pursue Tough Mudder’s unique brand of teamwork-based extreme...
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April 22, 2021
Pro Triathlete Angela Naeth joins United Endurance Sports Coaching Academy as Partner and Director of Content
Highlands Ranch, CO – April 22, 2021. United Endurance Sports Coaching Academy (UESCA), the leader in science-based endurance sports education has announced that professional triathlete, Angela Naeth has joined UESCA as a partner and director of content. In this role, Angela will be responsible for the redevelopment of the triathlon certification,...
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April 22, 2021
Kodiak® Takes PrimaLoft P.U.R.E. Insulation for a Stroll
Cambridge, Ontario, April 22, 2021 – Kodiak®, the 110-year-old Canadian boot brand, is pleased to be the first footwear company to adopt PrimaLoft P.U.R.E. insulation. PrimaLoft P.U.R.E., short for Produced Using Reduced Emissions, is an insulation, made with 100% post-consumer recycled PET plastic, that reduces carbon emissions by at least 48%....
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April 21, 2021
Proposed Class Action Lawsuit Filed Against Peloton Over the Peloton Tread+
On Tuesday, a proposed class action lawsuit was filed against Peloton regarding safety issues with the Peloton Tread+. In the complaint, they allege that Peloton has marketed the Tread+ as being appropriate for families. The filing then goes on to allege that the Peloton Tread+ has unique design flaws, making...
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April 21, 2021
Nike names new assistant coach in Portland, Oregon
Sonia O'Sullivan will join former assistant coach of the Nike Oregon Project Pete Julian as the group prepares for the Olympics. She will be moving from her home in Melbourne, Australia, to the U.S. to join Julian, who is the former assistant coach to Alberto Salazar at the now-disbanded Nike Oregon Project....
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April 21, 2021
Fitness Giant Xponential Planning to Go Public After Acquiring Rumble
Xponential Fitness is in talks to go public — again. The owner of several boutique fitness brands is circling the idea of an IPO for the second time after acquiring Rumble Boxing for $300 million last month. The company put talks of going public on the backburner when COVID-19 first hit. Justin...
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April 21, 2021
KOM Cycling Launches New 3-Tier, Full-Motion Rocker Plate for Indoor Cycling
East Lansing, Michigan (April 21, 2021) —With record numbers of people riding indoors on stationary trainers, KOM Cycling is hoping to give them the most immersive, dynamic experience possible with the launch of their new RPV2 Full-Motion Rocker Plate, which allows the bike to move more naturally during stationary riding....
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April 21, 2021
BibRave Launches First-of-its-Kind, Running-Powered Virtual Escape Room, Presented by Runkeeper
Portland, OR - BibRave, the leading-edge endurance and fitness marketing agency, today launched Run to Escape: Mission Mt. Olympus - a ground-breaking, immersive experience that mixes running with the clues, codes, and explosive popularity of Escape Rooms. Participants receive email and secretive social puzzles to unlock run distances and new...
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April 21, 2021
The Wired Runner Names The RunnerBox “Best Running Subscription Box in 2021“
The RunnerBox has been named the “Best Overall” running subscription box in 2021 by The Wired Runner, a runner review site which aims to provide great running advice that propels runners on their quest to exercise, lose weight, run a marathon, train better, or have fun. The RunnerBox received top...
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April 20, 2021
Notio and Velocomp Announce New Industry Standard for On-Bike Aero Setup, Measurement and Display
Cyclists expect bike sensors and bike computers to “just work.” Unfortunately, seamless operation between aero sensors and bike computers isn’t possible today because the aero profile—an industry-standard digital “language” used by aero sensors and bike computers to talk to each other—does not exist. Without an aero profile, cyclists might not...
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April 20, 2021
Under Armour Scales Back Global HQ Plans as Pandemic Reshapes Work
Under Armour is downsizing its future headquarters in its home city of Baltimore. The sportswear giant has announced plans to scale back its global corporate and Americas regional functions into a 50-acre site in Port Covington, which it purchased five years ago. According to Under Armour, the headquarters — expected...
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April 20, 2021
Wigle Whiskey and the DICK’S Sporting Goods Pittsburgh Marathon Continue Partnership with Runner of STEEL Bourbon
PITTSBURGH (April 20, 2021) – P3R, the engine behind Pittsburgh’s greatest races – including the DICK’S Sporting Goods Pittsburgh Marathon – partners with Wigle Whiskey, an award-winning small batch whiskey distillery based in Pittsburgh, to bring back the Runner of STEEL Bourbon for the 2021 weekend of events. Made from...
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April 20, 2021
The National Forest Foundation Appoints Rob Leary As New Chair of The Board
Missoula, MT. (April 20, 2021)– The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193-acre National Forest System while inspiring millions of Americans each year to experience and protect these lands, is pleased to announce appointment of Rob Leary as new Chair...
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April 20, 2021
Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces
NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the...
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April 20, 2021
The Fitness Company Whose Priority Isn’t Actually Fitness
When it comes to fitness equipment, Bala Fitness is banking on consumers judging a book by its cover. Fitness accessory company Bala Fitness focuses on style over fitness, an approach that has led to an uptick in sales since the pandemic started. Bala is headed toward $40 million in sales in...
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April 20, 2021
Sportstats chooses MYLAPS technology for timing IRONMAN races
Atlanta/Ottawa - MYLAPS Sports Timing and Sportstats USA announce a 3-year agreement to use MYLAPS timing technology at all IRONMAN races across North and South America. This means that all triathletes of these IRONMAN events will be ensured of the latest developments in timekeeping. MYLAPS and Sportstats have worked together...
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April 19, 2021
Airbnb announces $8 million Athlete Travel Grant scheme to support Olympians and Paralympians
Up to 500 athletes a year will receive $2,000 (£1400/€1600) in promotional credit with The Olympic Partner (TOP) member Airbnb in new scheme to support travel, accommodation and training. Inside the Games
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April 19, 2021
Self-Driving Cars: A Tutorial for Cyclists and Runners
Will self-driving cars be safer than human-driven vehicles? Almost certainly. Avoiding collisions with people, cyclists, or other vehicles is an essential requirement of the self-driving vehicle. What can we do now to help self-driving vehicles see and avoid us? Slowtwitch
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April 19, 2021
CUORE of Switzerland Becomes Official Performance Cycling Apparel Partner of USA Cycling
COLORADO SPRINGS, Colo. – CUORE of Switzerland, Inc. has signed a five-year agreement as the Official Performance Cycling Apparel of USA Cycling. With offices around the world, CUORE will outfit USA Cycling athletes at all competitions for cyclocross, mountain bike, road and track as USA Cycling champions performances for the...
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April 19, 2021
At-Home Fitness Company Tempo Raises $220 Million
Tempo, an at-home fitness subscription system that says it had zero cancelations in the past year, raised $220 million in Series C funding led by Japanese holding company SoftBank. Front Office News
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April 19, 2021
Events.com Partners with SoDisp on Best-in-Class Virtual Event Experiences Powered by Gamification and Designed with Social Distancing in Mind
LA JOLLA, CA (April 19, 2021) — Events.com, a mobile-first event management and registration platform, today announced the company is partnering with SoDisp, the world’s most powerful virtual challenge platform. The innovative partnership adds advanced gamification and socially distanced virtual event experiences to Event.com’s diverse portfolio of products and services,...
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April 18, 2021
Fitness drones are coming, if inventors can get all the kinks out of them
Researchers say that the recreational drone market — valued at $2.33 billion in 2020, according to data from Research and Markets — could come together with the $30 billion wearables market to produce what may one day be a fixture in personal health and wellness: fitness drones. Washington Post
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April 16, 2021
Base Performance Exclusive Nutrition Partner for Nastar Ski Nationals
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021). "It was great to have BASE Performance at the NASTAR National Championships to introduce their products...
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April 15, 2021
Cotopaxi Joins Climate Neutral
Salt Lake City, UT, (April 15th, 2021)—Cotopaxi is proud to announce its carbon neutrality. As of today, Cotopaxi is Climate Neutral Certified, which is an independent and rigorous certification program that verifies a company has achieved net-zero carbon emissions for the entirety of its carbon footprint. Climate Neutral, a non-profit...
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