BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 6, 2026
Laka acquires VeloLife’s bike insurance business, marking its fourth acquisition as M&A strategy accelerates
Laka, the UK & EU green mobility insurtech, today announces the acquisition of assets from VeloLife, the specialist cycle insurance provider. This marks Laka’s fourth acquisition in three years and the first public milestone in the active M&A pipeline that Laka signalled when it closed its £14.1 million Series B...
May 6, 2026
Life Time Acquires Phoenix 10K, Expanding Athletic Events Strategy
Life Time has acquired the Phoenix 10K, a 51-year-old Arizona road race, to expand its portfolio of 30 athletic events amid surging running participation. The deal comes as running continues to see increased participation growth, from the advent of “runcations” to tentpole events like the Boston Marathon, which saw more than 30,000 participants this year....
May 6, 2026
CTS Taking Bold Steps To Lead Coaching Profession Into The Future
May 6, 2026 /ENDURANCE SPORTSWIRE/ - Twenty-six years after helping to professionalize endurance coaching, CTS is taking bold steps to leverage emerging opportunities available to athletes and coaches. These pivotal changes start at the top, with the CTS Board of Directors hiring longtime CTS employee Cory Bruno as the company’s...
May 5, 2026
Every Athlete to use RaceRanger at Tauranga Half and Challenge Wānaka 2027
CHRISTCHURCH, NEW ZEALAND /ENDURANCE SPORTSWIRE/ - RaceRanger has reached agreement with the Loan Market Oceanside Tauranga Half and the Gallagher Insurance Challenge Wānaka to fit every athlete in both 2027 races with the RaceRanger system. These are the first two events to commit to whole-field amateur-level use of the technology,...
May 5, 2026
Life Time Raises Outlook as Q1 Beats Plan
Fitness club giant Life Time Group Holdings, Inc. lifted its guidance for the year after reporting adjusted earnings in the first quarter grew 23.5 percent on an 11.7 percent revenue gain. Bahram Akradi, founder, chairman and CEO, stated: “Our first quarter results reflect strong execution and continued momentum across our...
May 5, 2026
For Soccer and Gemini XIII Partner to Launch ‘Orange Slices’ Vodcast Ahead of 2026 FIFA World Cup
New York (May 5, 2026) /ENDURANCE SPORTSWIRE/ — For Soccer, the preeminent soccer media and experiences company, and Gemini XIII, the premium podcast and vodcast entertainment network, today announced the launch of “Orange Slices,” a bold new soccer media vodcast and event vertical rooted in the shared story of the...
May 5, 2026
FORM Expands Its Lineup with Smart Swim 2 LT: The Simplest Way to Get Started with the FORM Swim System
Vancouver, BC (May 5, 2026) /ENDURANCE SPORTSWIRE/ – FORM, the global leader in smart swim goggles, today announced the launch of Smart Swim 2 LT, the newest entry point into the FORM Swim System, the world's most advanced in-water coaching platform. The FORM Swim System is more than a pair...
May 5, 2026
Flying Pig Marathon Successfully Debuts with RACE RESULT Timing Technology
CINCINNATI, OH (May 5, 2026) /ENDURANCE SPORTSWIRE/ – The Flying Pig Marathon, one of the largest running festivals in the United States, successfully completed its first edition using RACE RESULT timing technology at the 2026 race weekend, implemented by Trinity Timing. The event, which regularly attracts more than 40,000 participants across...
May 1, 2026
Brooks Running Bangs Out Strong DD Growth in North America and EMEA in First Quarter
Brooks Running reported sales grew 23 percent in the first quarter, supported by 20 percent growth in North America and 30 percent currency-neutral growth in Europe, the Middle East, and Africa (EMEA). Sales in China vaulted 136 percent year over year. Brooks maintained its leadership position in the run space...
May 1, 2026
Race Director University Opens Level IV Master Executive Certification — Industry’s First Credential for Producing Legacy Events at the Presidential, Institutional, and Corporate Level
DeKalb, Ill. (May 1, 2026) /ENDURANCE SPORTSWIRE/ — Race Director University (racedirectoruniversity.com) has opened nationwide enrollment for Level IV Master Executive Certification, the first professional credential designed for race directors who produce legacy events for presidential libraries, athlete foundations, university milestone celebrations, Hall of Fame inductees, military organizations, and corporate...
