BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

January 23, 2025
Professional Triathlon Organisation Announces Partnership With World Triathlon And Lievin Triathlon Club For Indoor World Cup
London, UK (January 23, 2025) /ENDURANCE SPORTSWIRE/ - Building on the success of their collaboration for the T100 Triathlon World Tour, the Professional Triathletes Organisation (PTO) and World Triathlon announced today a partnership with the Indoor World Cup Lievin to create a race that will be part of the World...

January 23, 2025
ROKA Welcomes Four New Athletes and Adventurers, Amplifying Its Commitment to Gravel Racing and Adventure Cycling
Austin, TX - January 23, 2025 /ENDURANCE SPORTSWIRE/ - ROKA, the leader in performance eyewear for active people, proudly announces its strategic partnership with a group of elite athletes at the forefront of professional gravel racing and adventure cycling. ROKA welcomes Keegan Swenson, Lael Wilcox, Matt Beers and Sofía Gomez...

January 23, 2025
United Sports Brands Appoints Kyle Schlegel as Senior Vice President of Marketing
FOUNTAIN VALLEY, Calif., Jan. 23, 2025 /EDURANCE SPORTSWIRE/ - United Sports Brands is pleased to announce the appointment of Kyle Schlegel as Senior Vice President of Marketing. Kyle most recently served as the VP of Marketing & DTC of Weber, LLC, and has also held senior marketing leadership roles at...

January 22, 2025
Jogology adds new Northeast sales representative
WAKE FOREST, N.C. (January 22, 2025) /ENDURANCE SPORTSWIRE/ — Jogology®, the performance running sock brand dedicated to the Run Specialty community, announces the hire of Cole Crosby to handle growing sales efforts in the Northeast. Crosby joins Jogology with an impressive running pedigree and more than a decade of experience...
January 22, 2025
Pedego store owners get access to third-party e-bike brands
One of the first moves by Pedego’s new CEO, Larry Pizzi, is to set up a program allowing Pedego dealers to access other brands of e-bikes for the first time. Bicycle Retailer

January 22, 2025
KOO Eyewear Continues Partnership with Red Bull – BORA – hansgrohe through 2025
UK (January 22, 2025) /ENDURANCE SPORTSWIRE/ - Premium Italian eyewear brand, KOO Eyewear, has announced the continuation of their official partnership with the professional German cycling team, Red Bull - BORA - hansgrohe. KOO Eyewear and Red Bull - BORA - hansgrohe kick started their 2025 race calendar with the...

January 22, 2025
Gran Fondo World Tour® Series Expands to Japan with the Tour de Yabakei
Nakatsu, Japan (January 22, 2025) /ENDURANCE SPORTSWIRE/ – The Gran Fondo World Tour® (GFWT®) Series is proud to announce its arrival in Japan with the exciting addition of the Tour of Yabakei, scheduled to take place on May 11, 2025. This marks a significant milestone in GFWT®’s expansion efforts in...

January 22, 2025
Running USA Introduces New HR Services for Members
(January 22, 2025) /ENDURANCE SPORTSWIRE/ — Running USA is excited to announce a valuable new benefit for its members: access to a human resources professional with extensive experience in the running industry. Starting this April, members will have the opportunity to collaborate with an HR expert on a variety of...

January 22, 2025
Shimano Extends Sponsorship of U23 Entries to Gran Fondo National Series Cycling Events
(Gettysburg, PA – January 22, 2025) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced that Shimano has extended their sponsorship that encourages riders under 23 years of age (U23) to register for Gran Fondo National Series events at 50% off. This sponsorship bolsters the long-term partnership between the Series...
January 22, 2025
MarathonFoto and Running USA Extend Partnership Through 2029
/ENDURANCE SPORTSWIRE/ - MarathonFoto, the premier provider of professional race photography, has announced the extension of its longstanding partnership with Running USA, the leading trade organization dedicated to the running event industry. The renewed agreement solidifies MarathonFoto as a sponsor of Running USA through 2029, furthering a valuable collaboration that...