March 29, 2022

Gnarly Nutrition joins as a partner for Women’s Epic Race, a new all-female trail race series

Salt Lake City, UT (March 29, 2022) /ENDURANCE SPORTSWIRE/ - Gnarly Nutrition is thrilled to announce its partnership with Women’s Epic Race, the first trail race in Utah created specifically for all levels of adventure-seeking women. Gnarly specializes in hydration and supplement solutions for athletes, and the brand’s dedication to...

March 27, 2022

NordicTrack CEO Scott Watterson forced out in battle with Peloton

Investors insisted that 66-year-old Scott Watterson — a hard-charging billionaire entrepreneur who founded the company in 1977 after doing a stint as a Mormon missionary in Asia — relinquish control of the daily management of NordicTrack’s parent company, iFIT Health & Fitness, sources close to the situation said. NY Post

March 25, 2022

US Gov suspends 25% China trade tariff on select bicycle products

A 25% trade tariff on a variety of bicycles and accessories imported into the USA, from China, has been paused, ensuring the products are excluded from the import duty. Bloomberg reports, “the U.S. Trade Representative’s office is reinstating the exclusions for 352 items.” The report further highlights, “…exemptions from Trump-era...

March 25, 2022

New Balance Opens Factory In Methuen, MA Producing MADE 990v5 Running Shoe

New Balance opened an 80,000-square-foot footwear factory in Methuen, MA, after undergoing a $20 million renovation. The factory began production in January 2022, signaling its commitment to U.S. manufacturing.  The factory currently employs more than 90 people producing the brand’s MADE 990v5 running shoe. New Balance said it plans to...

March 25, 2022

The Pro’s Closet adds two leadership hires

LOUISVILLE, CO (March 25, 2022)/ENDURANCE SPORTSWIRE/ - The Pro’s Closet (TPC) is thrilled to announce that Kaitlin Cameron has joined the company as their new Chief Marketing Officer, and Paul Calandrella as their Vice President of Strategic Initiatives. Cameron joins TPC after serving as the VP of Global Consumer Marketing at...

March 25, 2022

Injured rider sues Costco and e-bike brand over right-front brake lever setup

An Arizona woman is suing San Diego e-bike company Phantom Bikes and Costco Wholesale for $6 million. Carol Penkert's suit claims her bike came set up so the right brake lever operated the front brake, which caused her to flip over the handlebar and sustain serious injuries. Bicycle Retailer

March 25, 2022

OPEX Fitness Expands InsideTracker Partnership to Deliver Unparalleled Personalized Training Resources for Professional Coaches

SCOTTSDALE, Ariz. – March 25, 2022/ENDURANCE SPORTSWIRE/ - OPEX Fitness today announced a partnership with InsideTracker, the leading truly personalized performance and nutrition system, following a successful pilot program in 2021 that gave coaches and clients access to InsideTracker Pro, delivering science-backed nutrition and lifestyle recommendations based on blood, DNA...

March 24, 2022

CLASH Endurance Announces Strategic Partnership with Outside Interactive, Inc.

Daytona Beach, FL (March 24, 2022) /ENDURANCE SPORTSWIRE/ - CLASH Endurance, a sports media brand known for its unique, family-friendly races at iconic speedways around the U.S., is excited to announce its latest partnership with Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events and experiences....

March 24, 2022

Health-tech focus for Eckuity strategic investment in PTO

Eckuity, a global investment firm, has made a strategic investment alongside Sir Michael Moritz, partner at Sequoia Capital, in the Professional Triathletes Organisation (PTO). The amount of the investment was not disclosed. Based in New York, Paris and London, Eckuity is a global venture capital investor. It invests in early-stage...

March 23, 2022

Giant and Orbea say they have stopped business in Russia

After initially being unavailable to comment, Giant Group and Orbea each now say they have halted business in Russia due to the country's invasion of Ukraine. Bicycle Retailer

March 23, 2022

BibRave Provides Comprehensive Marketing Services Across All San Diego Running Co. Events

Portland, OR /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, is partnering with San Diego Running Co. (SDRC) to provide full-service marketing. Supported SDRC events include Pacific Beach Half Marathon & 5K, America’s Finest Corporate Dash 5K, San Diego Santa Run, San Diego Resolution Run, San Diego...

March 21, 2022

Nike Gets Needed Boost from Earnings Beat

Nike saw modest sales growth in its fiscal third quarter as it continues its push toward direct-to-consumer sales. The Swoosh notched $10.9 billion in revenue, up 5% year-over-year (8% on a currency-neutral basis) in the quarter ending Feb. 28. Front Office Sports

March 21, 2022

Athleisure Brand Balance Athletica Changes Its Name After New Balance Lawsuit

Balance Athletica, a Denver-based athleisure brand, has officially changed its name following a trademark infringement lawsuit filed by New Balance. In the lawsuit filed in Nov. 2020 in the U.S. District Court of Massachusetts, New Balance alleged that Balance Athletica was using a “confusingly similar mark to sell the same...

March 18, 2022

On Reports 70.4% Increase In Full-Year Net Sales

The sustainable footwear and activewear company saw positive results globally. In Q4, net sales in North America jumped 100.1% to roughly $142.7 million, and 96.8% to around $438 million for the full year. Net sales in Asia-Pacific jumped 35% to roughly $11.3 million during the quarter, while full-year net sales for the...

March 18, 2022

Equity crowdfunding a new twist for bike startups

Equity crowdfunding was established in 2012, when the Obama Administration enacted the Jumpstart Our Business Startups (JOBS) Act. At first, only accredited investors could participate. Five years later, another addition to the JOBS Act opened up the industry to the general public, not just high-net-worth individuals.  Bicycle Retailer

March 17, 2022

Davis Phinney Foundation Announces the Appointment of New Board Chair

Louisville, Colorado, March 17, 2022 /ENDURANCE SPORTSWIRE/ - The Davis Phinney Foundation announced today that Susan Helm-Murtagh, DrPH, MM, has been unanimously elected to the Foundation's Board of Directors effective January 2022 and appointed to serve as the chair. Dr. Helm-Murtagh has over a decade of experience in nonprofit leadership...

March 17, 2022

New Professional Criterium Series Announces Official Name

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The newest cycling series in the U.S. officially has a name, the American Criterium Cup. The core group of cycling stakeholders, including criterium race directors, cycling teams, and USA Cycling, which announced the full ten-event calendar in January, is proud to announce the official series...

March 17, 2022

Super League Triathlon partners with Story10

/ENDURANCE SPORTSWIRE/ - Super League Triathlon (SLT), the world’s fastest swim-bike-run series, has partnered with Story10, the global sports video production and distribution agency, to increase international exposure of their 2022 races. The partnership includes the Arena Games and Championship Series, as well as wider projects, such as their Every...

March 16, 2022

Canadian Carbon Fiber Bike Manufacturer, BRIDGE Bike Works, Secures Angel Round Funding From OvareVentures

Los Angeles, CA  /ENDURANCE SPORTSWIRE/ -  OvareVentures is adding to its portfolio of outdoor and active brands with an investment in Toronto carbon fiber bicycle manufacturer BRIDGE Bike Works. Bike sales boomed by as much as 120 percent during the pandemic, with consumer expectations refocusing on locally made products. BRIDGE...

March 16, 2022

Specialized founder Mike Sinyard steps down from CEO role

After 48 years at the helm of Specialized, founder Mike Sinyard has appointed former Dyson executive Scott Maguire as the new CEO. As Founder, Chairman and Chief Rider Advocate, Sinyard will remain the brand's 'visionary leader' but the responsibility of running the business will now fall on Maguire. Cycling Weekly

March 16, 2022

Speedland Introduces the SL:HSV Bringing Improved Performance to Trail Runners

Portland, Oregon, March 16, 2022 /ENDURANCE SPORTSWIRE/ - Developed by industry experts Dave Dombrow and Kevin Fallon and tested by elite trail running athletes, Speedland, a revolutionary equipment company for trail runners, launches its second footwear style with the SL:HSV. In collaboration with elite ultrarunner and Speedland athlete Liz Canty,...

March 16, 2022

USA Cycling and FloBikes Announce Streaming Schedule for 2022 National Championships

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - On Wednesday, USA Cycling announced the schedule for streaming of the 2022 USA Cycling National Championships on their media partner’s, FloBikes, platform. Like in 2021, the USA Cycling Pro Road National Championships in Knoxville, Tenn., will kick off the 2022 live stream calendar. Other...

March 16, 2022

Road Race Management Releases Longest Serving Race Director Rankings

/ENDURANCE SPORTSWIRE - In conjunction with the celebration of 40 years of publishing Road Race Management Newsletter, the company is launching a newly-reconfigured version of its Longest Serving Race Director Rankings. The listing, which debuted in 2019, will now allow any race director who has directed the same race for...

March 16, 2022

The WaterMonster pours it on for 2022

Kerrville, Texas (March 2022) /ENDURANCE SPORTSWIRE/ - With Spring closing in, Event Hydration Solutions, Inc has been working hard behind the scenes to offer new exciting accessories for the WaterMonster Tank water refill stations.  Announcing the FillSpout, a new large 1” water dispenser that will help to quickly refill smaller...

March 16, 2022

Zwift, USA Triathlon partner to engage multisport community, promote USA Triathlon Certified Coaches

COLORADO SPRINGS, COLO. /ENDURANCE SPORTSWIRE/ - Zwift and USA Triathlon have partnered to grow, engage and support the multisport community and promote the value of USA Triathlon Certified Coaches, USA Triathlon announced today. The partnership features in-game racing in association with Endurance Exchange, Legacy Triathlon and National Triathlon Week, a custom co-branded...