BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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January 3, 2024
Registrations Open for the Ultimate Cycling Bucket List as Haute Route Welcomes New Ownership
3 January 2023 /ENDURANCE SPORTSWIRE/ – The recent transition of the Haute Route events in France from the Ironman Group to France Vélo Evénements (FVE) is set to deliver two extraordinary cycling adventures in 2024 in the Pyrenees and Alps. Under the guidance of its new deputy director, Marius Louvet, the quintessential look...
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January 3, 2024
ShowcasedPurple Patch Fitness Selects Velocity as Their Indoor Cycling Platform
Highland Park, Illinois, January 3, 2024 /ENDURANCE SPORTSWIRE/ The Velocity indoor cycling platform has been selected to be the software solution for Purple Patch Fitness, a global leader in triathlon coaching. Purple Patch initially launched their virtual cycling product on Velocity in March 2023 and expanded their offerings on Velocity...
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January 2, 2024
Volunteer registration opens for 2024 Little Rock Marathon
LITTLE ROCK, Ark. (January 2, 2024) /ENDURANCE SPORTSWIRE/ - Volunteer registration for the 2024 Little Rock Marathon opens today. Everyone who registers before January 26 is guaranteed a commemorative marathon shirt. To register, simply go to: http://littlerockmarathon.com/volunteers/. Race weekend runs March 2-3, 2024. The Little Rock Marathon benefits Little Rock Parks and...
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January 2, 2024
Snoop Dogg to Report on 2024 Olympics for NBC Primetime Show: ‘I Will Be Bringing That Snoop Style’
NBCUniversal has announced that the iconic rapper Snoop Dog is joining its team to report on the Olympic Games this summer, and will be onsite to deliver “regular reports” on the Olympic Primetime Show beginning July 26. The announcement arrived during the New Year’s Eve Green Bay Packers vs. Minnesota...
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January 2, 2024
American Trail Running Association Announces 2024 Theme
/ENDURANCE SPORTSWIRE/ The American Trail Running Association’s (ATRA) advisory board enthusiastically shares our 2024 theme, “Better Together.” This year’s theme has many different interpretations, not the least of which is the fact that togetherness creates and builds community. That togetherness can be far reaching and include partnerships, mentorship, coaching, collaborations,...
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January 1, 2024
Betty Designs to Launch New Sportswear Line and Site Redesign In 2024
PARK CITY, UTAH/ENDURANCE SPORTSWIRE/ - Over a decade after taking triathlon fashion from boring to badass, Betty Designs aims to shake the sphere once more with BDlab Sportswear —a meticulously crafted line of fashion-forward apparel for the modern woman. Since its inception, Betty Designs has thrived off disrupting the racecourse,...
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December 28, 2023
Who made the most triathlon prize money in 2023?
Long-distance racers dominated the prize money lists in 2023, according to the detailed analysis by Trirating.com’s Thorsten Radde. While two of the top-five money earners from the year did compete in short-course races, the lion’s share of their income came from Professional Triathletes Organisation (PTO) and Ironman races. Here’s a...
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December 28, 2023
Discover Exciting Opportunities with the Austin Marathon at Upcoming Recruitment Event
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ - High Five Events, the parent company of the Ascension Seton Austin Marathon and other premier endurance events, is thrilled to unveil an upcoming recruitment session targeting prospective part-time team members. Scheduled to take place at the High Five Events office in Austin, Texas, on Thursday,...
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December 27, 2023
ShowcasedCREDOTri Enters into Agreement with IRONMAN
Fort-Lauderdale, FL December 27th , 2023 /ENDURANCE SPORTSWIRE/ - CREDOTri, the revolutionary, go-to application for triathletes worldwide, announced today that the company has inked an agreement with IRONMAN, which will see triathlons from the IRONMAN® Series, IRONMAN® 70.3® Series, and 5150™ Triathlon series officially included on the platform. Launched in December...
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December 26, 2023
SUAREZ and Gran Fondo National Series Release 2024 Event Apparel Collection
(Gettysburg, PA – December 26, 2023) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series and SUAREZ Cycling Apparel today released the designs for event-specific cycling jerseys that will be included with registration for 2024 Gran Fondo National Series owned events. Now in its third year as the title sponsor of the...
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December 22, 2023
Muuvr secures $4.16 million in post-seed funding round
Muuvr, the activity app that motivates runners, cyclists, and triathletes to be more active through rewards and community, has announced a significant investment into the brand’s future. The $4.16 million secured capital will fuel the next chapter of Muuvr’s growth strategy. This includes advancements in app development, marketing and acquisition...
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December 22, 2023
Nike Aims to Save $2B Over Three Years With New Plan to ‘Streamline’ Organization
Nike on Thursday announced new measures to “streamline” its organization after reporting a profit beat for the second quarter. The athletic giant said in a release that it sees the potential to save up to $2 billion, although these measures involve layoffs. Nike said it could see pre-tax restructuring charges...
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December 22, 2023
Mountain Outpost to Broadcast the 2024 Hardrock 100
/ENDURANCE SPORTSWIRE/ - The Hardrock Hundred Mile Endurance Run (Hardrock) is excited to announce a partnership with Mountain Outpost (a division of Aravaipa Running) to deliver the 2024 Livestream of the Hardrock. Building on the excitement generated from the 2023 Livestream, Hardrock is looking forward to working with Mountain Outpost...
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December 21, 2023
Compass Diversified Receives $75.2 Million Equity Investment
Compass Diversified (CODI), owner of Velocity Outdoor, BOA, Primaloft, 5.11, and other active lifestyle brands, reported that it had completed a private placement of approximately 3.6 million of its common shares to a mutual fund managed by Allspring Global Investments to raise $75.2 million. The shares were sold for $21.18...
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December 21, 2023
Marathon Tours & Travel announces further growth of expert team
/ENDURANCE SPORTSWIRE/ Marathon Tours & Travel (MTT) provides comprehensive travel packages for runners that include guaranteed entry, transfers, accommodation, and expert team support for some of the most popular events around the world. Proud partners of the Abbott World Marathon Majors, the team is extremely well connected, working closely with global...
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December 21, 2023
The Atlanta Rise, Denver Disruptors, and Miami Nights Announce their 2024 National Cycling League (NCL) Cup Team Rosters
(Miami, Fla, December 21, 2023) /ENDURANCE SPORTSWIRE/ - After a successful inaugural season, three teams from the National Cycling League announced their 2024 rosters. Two second-year teams, Denver Disruptors and Miami Nights, will include riders from 2023, plus talented rookies and familiar names. First-year team Atlanta Rise has a roster...
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December 20, 2023
What the Apple Watch Ban Could Mean for the Tech Giant’s Fitness Plans
Apple will stop selling some of its Watch models in light of one of the most significant patent disputes in recent history, a development that could impact the tech giant’s burgeoning fitness and wellness endeavors. A ruling in October by the International Trade Commission (ITC) found that Apple violated medical company Masimo’s...
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December 20, 2023
Sports tech industry investments reach US$10.1 billion during Q3 2023
The global sports technology industry generated US$10.1 billion worth of deals during the third quarter of 2023, according to research from Drake Star Partners, which recorded 317 transactions during the three-month period. The quarterly study does take into account deals which include technology elements or are sports technology adjacent. For...
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December 20, 2023
The Most Innovative Fitness & Wellness Companies of 2023
Athletech News presents its list of The Most Innovative Fitness & Wellness Companies of 2023. The list serves as the ultimate authority in recognizing the organizations that are revolutionizing fitness and wellness and, by extension, positively influencing society. Athletechnews
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December 20, 2023
Spartan Race Leaps into 2024 Brand Activations with EventHub
ENDURANCE SPORTSWIRE - EventHub, the leading event sponsorship marketplace for the endurance racing industry, is proud to announce that ALL of the Spartan Portfolio of North American events including Spartan, Tough Mudder, DEKA FIT and Spartan Kids related 2024 brand activation and partnership opportunities are now available on EventHub. Interested...
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December 20, 2023
Timing German triathletes with MYLAPS ProChip technology
HAARLEM / OBERGERLAFINGEN (20 December, 2023) /ENDURANCE SPORTSWIRE/ – Discover the successful first year of the partnership between Datasport Germany and the Deutsche Triathlon Union (DTU), and how the utilization of MYLAPS ProChip technology contributed to a successful season. The partnership between Datasport Germany GmbH and the Deutsche Triathlon Union (DTU)...
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December 19, 2023
Nike Sues Sneaker Reseller For Allegedly Running ‘Organized Counterfeit Trafficking Community’
Nike is coming after a sneaker reseller that it claims sells fake Swoosh-branded shoes. The lawsuit describes Fox as the “ringleader of an organized counterfeit trafficking community” on messaging platform Discord that assists members in purchasing counterfeit goods. Nike also accused Fox of selling his wares via a website launched...
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December 19, 2023
BibBoards Hits 2000 Races in 2023, Aiding Events Toward 100% Sustainability by 2024
[San Ramon, 12/19] /ENDURANCE SPORTSWIRE/ - BibBoards, the industry leader in innovative race bib fasteners, has proudly announced a significant achievement in its event participation. In the year 2023 alone, BibBoards marked a record by actively engaging in 2000 races, showcasing a substantial increase from the 750 events participated in...
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December 19, 2023
Bikeflights Buck Up For Bikes Program Donates $20,000
PORTLAND, OR (December 19, 2023) /ENDURANCE SPORTSWIRE/ - Bikeflights has donated $20,000 through its Buck Up For Bikes program to five non-profit cycling organizations: Trip for Kids, National Interscholastic Cycling Association, Little Bellas, International Mountain Bike Association and World Bicycle Relief. The donation includes contributions made by Bikeflights’ customers throughout...
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December 18, 2023
Wolverine Transforming Saucony and Merrell Model in China
Wolverine World Wide, Inc. said it plans to shift its Merrell and Saucony businesses in China from a joint venture model with Xtep to a license and distribution rights model. It also agreed it sell its Asia-based Wolverine Leathers business. Both actions are expected to simplify Wolvderine’s business model and...