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April 15, 2026

Nix Biosensors and Baylor Athletics Announce Department-Wide Hydration Biosensor Partnership

BOSTON, MASS. (April 15, 2026) /ENDURANCE SPORTSWIRE/ - Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new two-year partnership with Baylor University Athletics, naming Nix the Official Hydration Biosensor Supplier of Baylor Athletics. The agreement includes the department-wide deployment of Nix’s team platform, Nix Pro,...

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April 15, 2026

Rez Run 2026: A Magic Shirt Designed to Bring the Event Theme to Life

April 15, 2026 /ENDURANCE SPORTSWIRE/ - For Rez Run 2026, we wanted to create something that felt stronger, more immersive, and more connected to the spirit of the event itself. This was also our first collaboration with Rez Run, so from the beginning, our goal was not just to make...

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Running

April 14, 2026

haku returns as Presented by Partner for The Running Conference 2026

/ENDURANCE SPORTSWIRE/ - The Running Conference is delighted to announce that haku, the global leader in endurance management technology, will once again be the title sponsor for the UK’s leading business-to-business running industry event (B2B). Now in its 5th edition, The Running Conference presented by haku (TRC26) will take place from 6th–8th December 2026 at Burleigh...

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Triathlon

April 14, 2026

Norrøna Opens New Flagship Store on Regent Street in London

OSLO, Norway (April 14, 2026) /ENDURANCE SPORTSWIRE/ - The Norwegian family-owned and led outdoor brand Norrøna is preparing to open its new Flagship Store in the heart of London, on the prestigious Regent Street. The new store will offer the complete assortment of Norrøna's high-quality apparel and equipment. Jørgen Jørgensen, fourth-generation...

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April 14, 2026

DEKA, The Global Fitness Racing Brand Announces New Partnership And Lanuch of Dedicated School Fitness Racing Event: DEKA Youth East Midlands 2026

Manchester, United Kingdom (April 14, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of fitness racing and hybrid racing from the creators of Spartan™, is thrilled to announce its official partnership in the UK between DEKA YOUTH and EXCLSR, a revolutionary fitness challenge designed to supercharge physical education in schools through...

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April 14, 2026

Showcased

Allyson J. Davis and Melissa Forman Launch Allez! Sports to Build the Future of Women’s Sports Media

(April 14, 2026, Los Angeles, CA) /ENDURANCE SPORTSWIRE/ - Veteran sports media executives Allyson J. Davis and Melissa Forman are filling the massive void in the women’s sports media ecosystem by launching Allez! Sports, a global multi-format, multi-distribution premium content and integrated marketing media company. Two months in, the company’s...

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April 14, 2026

CEO of Next League Releases New Book on Smarter Technology Investment in the AI Era

/ENDURANCE SPORTSWIRE/ - As artificial intelligence and emerging technologies rapidly reshape the sports industry, David Nugent, cofounder and CEO of Next League, today released his latest book aimed at helping sports executives make smarter, more strategic technology decisions. In The Business of Sports Technology: How to Make Smart Decisions That...

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