BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 22, 2026
Race Result Americas Celebrates Successful Deployment of Ubidium Timing System at Ukrop’s Monument Avenue 10K
Richmond, Va. (April 22, 2026) /ENDURANCE SPORTSWIRE/ — Race Result Americas is proud to announce the successful deployment of its innovative Ubidium timing system at the 2026 Ukrop’s Monument Avenue 10K, produced by Sports Backers and held this past weekend in Richmond, Virginia. One of the nation’s most iconic road races,...
April 22, 2026
Ultra X Secures the Future of Dragon’s Back Race and Northern Traverse
/ENDURANCE SPORTSWIRE/ - Ultra X is proud to announce the acquisition of Dragon’s Back Race and Northern Traverse out of administration, securing the future of two of the UK’s most respected and demanding endurance events. Former Ourea Events Operations Director Greg Mickelborough has joined the Ultra X group and will be heading up the delivery of...
April 21, 2026
Salomon And TIPSTER Present at the L.A. FOOD RUN 2026
Los Angeles, CA (April 21, 2026) /ENDURANCE SPORTSWIRE/ - On May 17, Salomon, and TIPSTER will bring the momentum of the wildly popular NYC BAKERY RUN – which saw more than 17,000 people enter for a chance to participate – to Los Angeles with the debut of the L.A. FOOD...
April 21, 2026
Professional Triathletes Organisation Appoints Peter Hutton To Chairman
London, UK (April 21, 2026) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has announced that Peter Hutton will become its Chairman, as Chris Kermode steps down. The long time PTO Board member moves into the role on an interim basis as the organisation prepares for its next phase of global...
April 21, 2026
Climatic Launches L Max, the World’s First Breathable Daily Lung Health Product
NEW YORK, NY (April 21, 2026) /ENDURANCE SPORTSWIRE/ — Climatic, the research-backed health company pioneering the daily lung health category, today announced the launch of L Max, the first daily lung health system designed to fit seamlessly into modern health and performance routines. Humans take over 20,000 breaths each day,...
April 21, 2026
DEKA and Lycan Fitness Forge Powerful Two-Year Equipment Partnership
United States (April 21, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan, is proud to announce that its powerhouse two-year partnership with Lycan Fitness is now officially underway. The collaboration, which runs through to the end of 2027, establishes Lycan...
April 20, 2026
Riese & Müller will leave US market in July
Riese & Müller will pull out of the U.S. market this summer, citing "challenging and increasingly volatile market conditions." U.S. dealers can place orders for Riese & Müller e-bikes and cargo bikes until July 31. Afterward, new product orders will no longer be accepted. Available products at U.S. dealers will...
April 20, 2026
Wildflower Triathlon Legend Jesse Thomas Returns to the Iconic Wildflower Experience as Guest of Honor
Lake San Antonio, CA /ENDURANCE SPORTSWIRE/ - The Wildflower Experience is thrilled to announce that six-time Wildflower long-course champion and triathlon legend Jesse Thomas will return to the iconic course this year as the event's official Guest of Honor. While Thomas will not be competing, he will be a central part...
April 20, 2026
Event Southwest Showcases Rapid Adaptability and Logistical Precision Across Multistate Doubleheader Weekend
DALLAS, TEXAS (April 20, 2026) /ENDURANCE SPORTSWIRE/ – Event Southwest, a premier event production and logistics agency, today announced the successful execution of concurrent major events across two states: the 2026 Texas Big Star Half Marathon & 5K in Frisco, Texas, and the Tulsa Heart Walk in Tulsa, Oklahoma. Managing...
April 19, 2026
Report: Lululemon Founder Starting Venture to Support Technical Apparel Start-Ups
Chip Wilson, Lululemon Athletica’s founder, former CEO and outspoken critic of the company, announced that he is creating a new venture investing in and supporting “small athletic-focused brands” as part of his effort to “lead innovation in the technical apparel space,” according to a report from Bloomberg. Wilson’s venture will reportedly...
