Business

August 12, 2020

USA Triathlon Celebrates Multisport Community Through “Power Within” Campaign

COLORADO SPRINGS, Colo.—USA Triathlon today unveiled its Power Within campaign, a comprehensive marketing initiative designed to reposition the sport of triathlon by addressing its challenges head-on, galvanizing the multisport community and inspiring new audiences to engage. The campaign serves to empower triathletes of every level to be advocates for the...

August 12, 2020

ReSport launches The Novel CoronaTri

Realtime Experience Sport (ReSport) announces the launch of the first authentic virtual triathlon in the form of The Novel CoronaTri. Built on the foundation of successful partnerships with organizations like DMSE Sports, USRowing, Adventure Cycling, Event Southwest, and British Rowing, the triathlon fuses all the hallmark elements that tens of...

August 12, 2020

Scotiabank Toronto Waterfront Marathon Partners with EventHub for Virtual Expo

Toronto, Ontario. (August 12, 2020) – Scotiabank Toronto Waterfront Marathon today announced its 2020 plans to produce a premiere virtual expo using EventHub’s new virtual event product, as a perfect pairing to their virtual race experience this October. The virtual expo will offer a best-in-class virtual experience featuring unique and...

August 11, 2020

SoulCycle Just Launched Outdoor Classes Across the U.S. — and They’ll Make You Feel Like You’re Back in the Studio

The boutique spinning studio has launched an outdoor iteration of its cult-favorite workout, aptly named SoulOutside, taking their outside classes to Boston, Hoboken, and Santa Monica, Dedham and Chestnut Hill. The outdoor classes differ from indoor as the music that sets the vibe of the class will be played through...

August 11, 2020

How the Pandemic Running Boom Affects Pro Athletes

Runners who are sponsored by smaller companies might be in a better position than those who are signed by major brands. For professional runners, the cancellation of big-ticket races signifies a loss in prospective appearance fees and prize money. Some athletes might also be contractually obligated to run a pre-set...

August 11, 2020

Dorel Sports’ Q2 Sales Jump 18.5 Percent

Dorel Industries Inc. reported operating profits nearly tripled at its Q2 segment in the second quarter as sales rose 18.5%. The segment includes Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Revenue was $285.6 million, up $44.6 million, or 18.5% from last year. Excluding the impact of varying foreign exchange rates,...

August 11, 2020

Sports Industry Execs Launch NextUp Ventures And NextUp Partners

The executives set to launch the companies include Craig Heisner, formerly at Newton Running and Rob Purvy, formerly at Hoka One One and And1. NextUp Ventures offers capital investment while NextUp Partners provides sports-focused organizations with marketing services. Read more on SGBMedia.

August 11, 2020

Gyms Face Consumer Blowback Over Cancellations During Pandemic

Planet Fitness, LA Fitness and Town Sports International are all each facing at least one federal lawsuit related to allegations of charging members while their respective gyms were shut down, and have been singled out on social media by members who had issues canceling their accounts. Read more on Front...

August 11, 2020

Electrolit Launches Refreshed Summer Campaign With Doubleday and Cartwright

CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has launched a refreshed Summer campaign in partnership with Doubleday & Cartwright. Showcasing the brand’s scientific benefits and ability to optimize internal balance, the campaign will elevate the brand’s core messages through a...

August 11, 2020

Addaday and Medi-Dyne Forge New Partnership to Unlock New Market Opportunities

Medi-Dyne, a leading producer of innovative pain relief and prevention products today announced a strategic partnership with Santa Monica, Calif.-based Addaday, Inc., a global leader in massage and stretching products. The new partnership is designed to expand market opportunities for Addaday’s massage and therapy products through Medi-Dyne taking on the...

August 10, 2020

Jackie Tyson joins Cyclingnews

Cyclingnews announced today that Jackie Tyson has joined the editorial team as online production editor for North America. Tyson founded the sports marketing and public relations firm Peloton Sports in 1998, managing projects for elite and professional cycling clients, including Tour de Georgia, USA Cycling Inc. and Larry H. Miller...

August 10, 2020

CAKE and Tom Dixon Announce Partnership to Get London Moving Again

(Stockholm, Sweden – August 10, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Tom Dixon, the global lighting, furniture, and home accessories brand, today announced an expanded brand partnership with The Coal Office, Tom Dixon’s headquarters for experiments, innovation, and collaborations in London. As the first step...

August 7, 2020

Council for Responsible Sport now developing Responsible Sport Standard for Organizations

PORTLAND, OR August 7, 2020—Since 2007, the Council for Responsible Sport (Council) has offered a framework by which standalone sporting events can assess and certify their social and environmental impacts. The Council is now facilitating the development of criteria for organizations that produce and/or host multiple events, and it seeks...

August 7, 2020

Houston Marathon Uses haku’s Virtual Suite of Products to Host a Novel Virtual Event

When the COVID-19 crisis struck, the Houston Marathon Committee decided that they wanted to create a virtual experience to bring their community together in a unique way and turned to haku’s robust platform of virtual products to help. With virtual event popularity rising as social distancing measures continued to be...

August 6, 2020

Adidas Posts $360 Million Loss But Sees ‘Light at the End of the Tunnel’

For the three months ended June 30, the sportswear giant incurred a net loss of 306 million euros, or $362 million at current exchange, compared with the prior year’s income of 462 million euros. Revenues dropped 35% to 3.58 billion euros, or $4.24 billion. During the quarter, sales through the company’s own...

August 6, 2020

Mellow Johnny’s ends sales of police bikes

Mellow Johnny’s Bike Shop Austin will no longer will sell bicycles to the Austin Police Department because of concerns over officers using them to control Black Lives Matter protesters. The department purchased between 50 and 100 bikes per year. Read more on Bicycle Retailer & Industry News.

August 6, 2020

Super League Triathlon signs broadcaster deals in 135 territories for its hybrid SLT Arena Games format

The debut event of Super League Triathlon’s SLT Arena Games has secured significant global broadcast contracts. The year’s first major professional triathlon race is a groundbreaking mix of in real life and virtual racing with the sport’s biggest stars taking part in Rotterdam on August 23. The interest from broadcasters...

August 6, 2020

Dhani Jones Joins Pocket Outdoor Media Board of Directors

Boulder, Colorado, USA — August 6, 2020 — Pocket Outdoor Media, the leading endurance sports media platform, today announced that Dhani Jones, founder of BowTie Cause and Chairman of Qey Capital, has been elected to its board of directors. In this role Jones will offer strategic guidance and advise the...

August 6, 2020

Panaracer launches new B2C website and welcomes everyone with 20% — for a limited time only

HAYWARD, CA (August 6, 2020) — Panaracer is pleased to announce the launch of its new, more comprehensive website for the North American market. First launched in 2017, the Panaracer USA website has been a go-to resource for cyclists of all disciplines to learn more about the Panaracer brand and...

August 5, 2020

Fitbit Reports Second Quarter Results for the Three Months Ended July 4, 2020

Fitbit, Inc. reported revenue of $261 million, GAAP net loss per share of $(0.39), non-GAAP net loss per share of $(0.12), GAAP net loss of $(104) million, non-GAAP net loss of $(32) million, cash flow from operations of $33 million, and non-GAAP free cash flow of $28 million for its...

August 5, 2020

Merrell and Sperry Parent Handily Tops Forecasts Despite Widespread Store Closures

Amid the coronavirus pandemic, business at Wolverine World Wide Inc. appears to be bouncing back. Reported second-quarter financial results beat analysts’ expectations: For the three months ended June 27, it logged adjusted diluted earnings per share of $0.08, compared with the prior year’s 52 cents. Revenues dropped 38.6% to $349.1...

August 5, 2020

Fitbit Sees 17 Percent Q2 Revenue Decline

Fitbit Inc., which has agreed to a merger with Google, reported sales fell 16.7% in the second quarter, to $261.3 million from $313.6 million a year ago. The net loss came to $104.1 million, or 39 cents a share, against a net loss of $68.5 million, or 27 cents, a...

August 5, 2020

New timing equipment helped a major mountain bike event adapt to Coronavirus restrictions

The largest annual mountain bike festival in Austria -- the “Salzkammergut Trophy” -- normally attracts more than 5,000 participants from over 40 nations. Due to the COVID-19 Pandemic, the 2020 event was facing possible cancellations, race refunds, and lost sponsorships. Instead, the organizer redesigned the event and created a new...

August 3, 2020

Emerald Holding’s Q2 Marred By Event Cancellations

Emerald Holding Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, reported a steep decline in revenues in the second quarter due to event cancellations. To date, Emerald has submitted $95.1 million in claims, $89.1 million of which represents the net amount of budgeted gross revenues less...

August 3, 2020

Icebreaker announces expansion of Denver-based team

Auckland, New Zealand, Aug. 3, 2020-- Original natural fibre apparel brand, Icebreaker is proud to announce the expansion of its executive and marketing teams in the recently relocated Denver office, as part of the VFC growth trajectory. Icebreaker was acquired by VFC in early 2018, and made the move to...