BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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December 14, 2022
iFIT Launches Kayla Itsines-Led Prenatal and Postpartum Pregnancy Content Series with More Than 80 Workouts to Its Millions of Members
(Logan, UT) /ENDURANCE SPORTSWIRE/ - iFIT is proud to offer its first ever prenatal and postpartum workout series, with original programming created by iFIT Trainer, SWEAT co-founder, and women’s fitness icon Kayla Itsines. The multi-part prenatal workout series, filmed during Itsines’ second trimester of her second pregnancy, is live now...
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December 14, 2022
SUAREZ Gran Fondo National Series Strengthens Partnership with Garda Bike Hotel
(Gettysburg, PA – December 14, 2022) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series has strengthened its long-term partnership with Garda Bike Hotel and their Andiamo Cycling experiences, Italy’s premiere cycling hotel and guiding service located on the shores of Lake Garda. All Series riders will have access to...
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December 14, 2022
Kane Footwear Receives B Corp Certification
Westport, CT (December 14, 2022) /ENDURANCE SPORTSWIRE/ - Kane Footwear, a leader in active recovery footwear, is proud to announce that they are officially a Certified B Corporation – one of the highest honors of companies in the ESG space. Kane began the process of becoming B Corp Certified immediately...
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December 14, 2022
The Winter Wildcat Rogaine uses Enabled Tracking again in 2023
/ENDURANCE SPORTSWIRE/ - Enabled Tracking will be back for the fourth year in a row to provide real-time GPS tracking and SportIdent ePunch timing for the Winter Wildcat, a 2-day Rogaine event hosted by TanZ Navigation to be held at the Summit Bechtel Family National Scout Reserve near Glen Jean,...
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December 14, 2022
Accomplished Bicycle Executive Ira Becker hired to lead Bike Insurance Partnerships
December 14, 2022 / ENDURANCE SPORTSWIRE / – BikeInsure, an insurtech company specializing in bicycle insurance for cyclists in the United States, is thrilled to announce that it has hired Ira Becker as BikeInsure President. The original standardized bike insurance product aims to afford each bicycle and eBike owner across...
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December 14, 2022
BibBoards and Race Announcer Fitzness Partner Up
/ENDURANCE SPORTSWIRE/ - BibBoards has partnered with Fitz Koehler to provide customized BibSNAPS for the Noisy Nation, a group of Fitz's followers that are using fitness to add ten years to their life. Fitzness International works to provide fitness education to anyone looking to live a healthier life, especially those...
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December 13, 2022
Adidas, Paris Hilton and More Celebrities Sued Over ‘Misleading’ Bored Ape NFT Promotions
Adidas and a slew of celebrities, including Paris Hilton, Stephen Curry and Serena Williams, have been named in a class action lawsuit over their promotion of digital currencies and NFTs from Yuga Labs, including its flagship NFT collection Bored Ape Yacht Club (BAYC). With regard to Adidas, the suit claims that...
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December 12, 2022
Pinarello could be up for sale after banner years
The Italian bicycle maker Pinarello could be getting a new owner in 2023. L Catterton, the private equity firm who acquired the majority stake in 2016, are reportedly seeking offers for Pinarello after it almost doubled turnover since the acquisition. Cycling News
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December 12, 2022
Puma Private Equity invests a further £5.5 million into Le Col
Le Col, the premium cycling performance brand, are pleased to announce that Puma Private Equity, has invested a further £5.5 million into the business to support its long term growth trajectory. Puma Private Equity offers growth capital and expertise to ambitious businesses and works closely with leadership teams to help...
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December 12, 2022
Private equity investors to acquire majority stake in Vittoria
Vittoria has announced that private equity investors Telemos Capital have signed a binding agreement to acquire a majority stake. London headquartered Telemos will invest alongside Vittoria’s senior management team and Wise Equity to build on the company’s leadership position in performance tyres and to accelerate Vittoria’s growth globally. Cycling Industry
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December 9, 2022
Nike’s 50th anniversary: How the swoosh has changed running forever
Fifty years after the birth of Nike, it's impossible to imagine the running world without it. From record-breaking shoes to Olympic kit, via running crews and online ads, the swoosh is everywhere. And yet, implausible though it now seems, the Nike story began, unpromisingly, with a piece of college homework....
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December 9, 2022
Rad Power Bikes suffers a third round of layoffs
North America's largest e-bike company, Rad Power Bikes (opens in new tab), is currently conducting its third round of layoffs in a year filled with lawsuits, manufacturing defects, layoffs and a market downturn. Cycling Weekly
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December 8, 2022
Lululemon Lifts Outlook As Q3 Comps Surge 22 Percent
Lululemon Athletica, Inc. again raised its outlook for sales and earnings for the year after reporting third-quarter results that topped guidance. Comparable sales in the quarter increased by 22 percent, or 25 percent on a constant dollar basis. Sales of $1.9 billion exceeded guidance in the range of $1.780 billion to $1.805 billion. EPS of $2.00...
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December 8, 2022
Former Hydro Flask CEO to Lead Puffin Drinkwear
Puffin Drinkwear, makers of personality-infused apparel for your drink to wear, announced that Scott Allan is being brought on as interim CEO starting immediately. Allan led Hydro Flask initially as President & CEO and following its acquisition by Helen of Troy, as SVP & Global GM. SES
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December 8, 2022
Ciele Athletics Announces B Corp Certification
MONTREAL (Dec. 8, 2022) /ENDURANCE SPORTSWIRE/ – Ciele Athletics, the high-end performance running brand from Montreal, Quebec, is proud to officially announce its Benefit Corporation (B Corp) certification, a label awarded exclusively to companies that voluntarily meet the highest standards for social and environmental performance. Since embarking on its application journey...
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December 7, 2022
Anta Exploring Amer Sports IPO
Anta Sports Products, Ltd., the Chinese sports equipment corporation headquartered in Jinjiang, is reportedly holding preliminary talks with investment banks for an IPO of Amer Sports that could raise about U.S.$1 billion or more, according to Bloomberg. Amer Sports, headquartered in Finland, is the parent of Salomon, Arc’teryx, Peak Performance, Atomic, Suunto,...
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December 7, 2022
Kitzuma Cycling Logistics Continues Growth with Fulfillment/Warehousing
Asheville, North Carolina (December 7, 2022) /ENDURANCE SPORTSWIRE/ - Addressing what they see as the bike industry’s ongoing third party logistics (3PL) needs, Kitzuma Cycling Logistics is taking advantage of the return to relative normalcy in supply chains -- and the major resulting increase in inventories -- to focus on...
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December 7, 2022
Cycling industry layoffs: Strava and Wahoo cut 15% of workforce
According to Bicycle Retailer and Industry News(link is external), Strava — the ride-tracking app which claims to have the world's largest sports community of more than 100 million users — has let go at least 40 employees, including product designers and product managers. One former employee told the cycling industry news website that 14 per...
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December 6, 2022
Peloton Execs Sued for Alleged Insider Trading
A Peloton shareholder is suing some of Peloton’s former and current executives claiming they engaged in insider trading, according to a Nov. 18 filing made public on Nov. 28 and first reported by Bloomberg Law. Club Industry
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December 6, 2022
Bioniq acquires home fitness mirror firm VAHA
Personalised nutrition firm Bioniq has acquired VAHA, which is billed as… ‘Europe’s leading interactive home fitness mirror and the first of its kind in the UK.’ The acquisition is seen as a continuation of Bioniq’s expansion plan and strengthens its health subscription offering in Europe and the Middle East. Endurance.biz
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December 6, 2022
Vitus Bikes Launches US Operations and Direct-to-Consumer Sales
December 6, 2022 - Salt Lake City, UT /ENDURANCE SPORTSWIRE/ – Vitus, the nearly 100-year-old storied bicycling brand, today announced the opening of its United States operations and distribution center, headquartered in Salt Lake City, UT. US consumers can now purchase select models of Vitus’ mountain, road, gravel, youth, and e-bikes bikes through...
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December 6, 2022
Enduro Bearings Teams with Alchemy Bikes on ‘Enduro Bearings Inside’ Program
Oakland, California /ENDURANCE SPORTSWIRE/ - Enduro Bearings is proud to announce the launch of its ‘Enduro Bearings Inside’ collaboration with Alchemy bikes. The program is more than just providing a bearing spec; the companies will work closely together to optimize frame and spinning component durability and performance. They’ll also blend...
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December 5, 2022
Metabolism tracker Lumen raises US$62 million
Metabolism measurement platform Lumen, has raised US$62 million in a series B funding round led by Pitango Venture Capital. Participating investors include Hanwha Group, Resolute Ventures, RiverPark Ventures, Unorthodox Ventures, Almeda Capital and Disruptive VC. Endurance Biz
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December 5, 2022
Sportswear manufacturer Cytech acquires Pasasport
The buyout brings together two manufacturers with a history of innovation in the production of performance cycle clothing, Cytech introducing at Eurobike this year the world’s first 3D printed chamois pad. More than 90 per cent of the company’s turnover is generated in foreign markets and its products are sold...
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December 4, 2022
Heptathlete sues USA Track and Field
During a heatwave, American heptathlete Taliyah Brooks collapsed amid the 2021 U.S. Olympic trials. The athlete has taken legal action against USA Track and Field, the governing body for the sport. Heading into the trials, Brooks was a top contender in the heptathlon, a two-day, seven-event sport that involves three track...