BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 22, 2025
Oura Sees Ring Sales Surge Amid Rumored $11B Valuation
The smart ring maker says it’s on track to more than double its annual revenue to $1 billion in 2025. Oura is also reportedly eyeing a mega-funding round that would value it at a staggering $11 billion. Athletech NEWS
September 19, 2025
Circana Sees Fitness Trackers Surging 88 Percent YTD
U.S. retail sales revenue of fitness tracking devices vaulted 88 percent during the first seven months of 2025 as explosive growth in smart rings offset declines in wrist-worn fitness trackers, according to recent retail tracking data from Circana, LLC. More than 1.3 million fitness tracker devices were purchased during the...
September 19, 2025
Embattled Grand Slam Track Hires British Law Firm
Embattled running startup Grand Slam Track has hired British law firm Level, according to a source familiar with the league. The league admitted last month it still does not have the funds to pay its athletes or vendors; athletes alone are owed at least $13 million in prize money and appearance fees. The...
September 18, 2025
EXEC: Arc’teryx Sets Goal to Reach $5 Billion by 2030
Arc’teryx’s sales surpassed $2 billion annually for the first time in 2024. Amer Sports’ overall Technical Apparel segment, led by Arc’teryx and including Peak Performance, recorded sales of $2.19 billion, up 35.9 percent from $1.61 billion in the prior year. Arc’teryx’s growth over the next five years will be driven...
September 18, 2025
Shipping container seizure in EU includes thousands of undervalued e-bikes
The seizure of 2,435 shipping containers here valued at least 250 million euros ($294.4 million) — including at least 500 filled with e-bikes — led to the European Public Prosecutor's Office (EPPO) charging six people including two customs officers for importing Chinese goods into the EU market and evading customs...
September 17, 2025
Fresh Off $2.2B Valuation, Strava Said To Be Prepping for IPO
Strava is gearing up for a U.S. initial public offering, with the San Francisco-based social fitness platform said to have invited Goldman Sachs, JPMorgan and Morgan Stanley to pitch for roles, according to a report. The move comes just months after Strava closed a fundraising round valuing the platform at $2.2...
September 13, 2025
Skechers Completes Deal to Become Private Company
Skechers announced on Friday the completion of its $9 billion go-private acquisition by 3G Capital, the biggest shoe buyout in history. The deal, announced in May, is valued at $9.4 billion. As a result of the completion of the transaction, Skechers’ shares will no longer trade on the NYSE at...
September 12, 2025
Inside New Balance’s Remodeled Flatiron Flagship Store in NYC
New Balance has reopened its New York flagship store in the Flatiron district. Located at 150 Fifth Avenue, the newly remodeled 2,200-square-foot store draws inspiration from the aesthetic of its Boston flagship. The company noted that the new store design marks a “pivotal moment” in its global retail evolution and will showcase locally inspired...
September 12, 2025
Legendary U.S. running coach Jack Daniels dies at 92
The running community has lost one of its most influential figures.Jack Daniels, the legendary coach and exercise physiologist, has died at the age of 92. Daniels passed away peacefully on Sept. 12, after watching his beloved Green Bay Packers win Thursday evening. Daniels’s career spanned more than six decades, during...
September 10, 2025
Swrve apparel brand finds new owner
Swrve announced Wednesday that it has a new owner and will relaunch in 2026 more than a year after the 20-year-old cycling and outdoor apparel brand said it would close. The owner and terms of the sale are not being released yet, swrve said in an email. The ownership transition...