BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 27, 2026
Olympic medallists slam IOC president for comments on athlete pay
International Olympic Committee president Kirsty Coventry has triggered global backlash after saying she does not believe Olympians should be paid to compete at the Games. “I don’t believe in paying athletes,” Coventry told Sport Nation last week. “I come from a small country, I came from a sport that doesn’t necessarily pay athletes very...
May 26, 2026
Specialized settles case over ‘junk fees’
Specialized Bicycle has reached a confidential settlement in a case filed in California over so-called "junk fees" charged to online customers. Giant Bicycle, which is being sued on a similar claims by the same attorney who filed the Specialized case, has not reached an agreement. Both suits pointed to a California law...
May 25, 2026
Enviro-Sports Productions transfers ownership, management of the Sharkfest Swim Lake Tahoe to Big Blue Adventure
The Sharkfest Swim at Lake Tahoe is being handed off to Big Blue Adventure, with Enviro-Sports Productions transferring ownership and management of the event. The move keeps the open-water swim in place while shifting event operations to a new organizer. The article frames this as a management transition rather than...
May 22, 2026
Oura Files Confidentially for IPO as Smart Ring Sales Surge
Oura Health has filed confidentially with the U.S. Securities and Exchange Commission for an initial public offering as it prepares to go public later this year, though share count and price range were not disclosed. The Finnish smart‑ring maker has seen rapid sales and membership growth—reporting millions of rings sold...
May 22, 2026
Hoka to Open More International Stores, Focus on Innovation as It ‘Further Elevates’ Positioning
Deckers is signaling that HOKA and UGG still have room to grow, but the company is shifting the story from rapid expansion to a more durable, long-term plan. The focus is on keeping both brands strong through product innovation, broader distribution, and international growth rather than relying only on outsized...
May 20, 2026
Nike Is Serving Athletes Faster Through AI-Powered Shopping on Google
Ahead of this summer’s football tournament, Nike will integrate with Google’s new AI commerce capability, making it more seamless for consumers to discover and purchase the latest Nike innovations, including football boots, kits and fan apparel. Nike is expanding on its vision to elevate and integrate the marketplace to serve...
May 19, 2026
All employees laid off as Niner Bikes “winding down operations”, reports suggest
Niner Bikes is winding down operations effective immediately, with all employees laid off and the brand apparently ceasing business. The news was first surfaced by cycling journalist James Huang and later verified by Escape Collective through distributors, staff, and ambassadors. Niner and its owner United Wheels have been contacted for...
May 18, 2026
On Holding Founders Acquire $6.6 Million of Class A Shares
On Holding is bringing its co-founders back into the top job: David Allemann and Caspar Coppetti will become co-CEOs on May 1, replacing Martin Hoffmann, who is stepping down after five years as CEO and will stay on as an adviser through March 2027. The move comes as On prepares...
May 15, 2026
Merrell and Saucony Lead Broad-Based Q1 Turnaround for Wolverine Worldwide
Wolverine Worldwide delivered a first-quarter performance that exceeded expectations on every major financial metric, with its two biggest brands, Merrell and Saucony, leading what CEO Chris Hufnagel described as a company that is becoming a better brand builder. Revenue rose 11% to $457.6 million, beating the high end of the company’s own...
May 14, 2026
Yeti Holdings CEO Sees Brand Riding Broad-Based Strength into Second Quarter
YETI’s first quarter came in strong, with broad-based demand across categories and channels helping drive revenue up about 8% to roughly $380 million. The best performance came from wholesale, which grew 19%, while coolers and equipment rose 11% and drinkware increased 5%, showing that growth was not dependent on just...
