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September 22, 2020
USA Triathlon Renews Partnership with Rudy Project North America Through 2024
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has renewed its partnership with Rudy Project North America through 2024. Rudy Project is the premier supplier of sunglasses, helmets and prescription eyewear in North America for the multisport community. As USA Triathlon’s Exclusive Eyewear and Helmet Partner for adult and youth...
September 22, 2020
Machines For Freedom and ROKA Launch Eyewear Collab For Bike And Outdoor Pursuits
Los Angeles, Calif. (Sept 22, 2020) – Machines For Freedom®, has teamed up with ROKA, to design two pairs of versatile, innovative and stylish cycling sunglasses. Machines, the inclusive women’s cycling apparel brand and ROKA, the award-winning performance sunglass and prescription eyewear brand, joined forces to collaborate on not only a...
September 22, 2020
Looking Back as The IRONMAN Group Celebrates Return to Triathlon Racing with Five Events in Estonia, France, Germany, and Poland
LES SABLES D’OLONNE / GDYNIA / HAMBURG / TALLINN / TAMPA – It was a week to remember and arguably one of the most emotional weekend’s in triathlon history. On September 4, 5 and 6, after an almost 200 days of COVID-19-induced hiatus, The IRONMAN Group celebrated a remarkable return...
September 22, 2020
BibBoards is proud to be a part of Emma Coburn`s Elk Run 5k Virtual race
BibBoards have always been excited to get involved with significant social events aimed to raise awareness and support healthcare, wellness, and environmental protection. In 2020 those kinds of campaigns are crucial as they unite humanity in the face of a common threat, inspire solidarity and collaboration between people and nations....
September 21, 2020
ABC Financial Acquires Trainerize
ABC Financial (ABC), a provider of technology and related services for the fitness industry, has acquired Trainerize, a Vancouver-based mobile fitness solution for personal training and member engagement. With Trainerize, ABC can extend the health club beyond the walls of the gym to include all the aspects of fitness in...
September 21, 2020
Vasa, Inc welcomes Keith Watson as Chief Operating Officer
September 21, 2020, Essex Junction, VT – Vasa, Inc today announces the hire of Keith Watson to the position of Chief Operating Officer. Keith comes to Vasa after spending 12 years in executive positions at Peaksware Holdings, LLC, (home of TrainingPeaks.com) as well as 10 years with Intuit, Inc. Keith...
September 17, 2020
AI-powered weight training startup Tonal raises $110 million amid home workout boom
AI gym equipment startup Tonal nabbed a $110 million round from new and existing investors. Tonal’s $2,995 equipment, which attaches to any wall with two studs, lets bodybuilders lift up to 200 pounds in one-pound increments. Adjustable arms and 17 different sensors support over 170 leg, arm, shoulder, back, core, and chest workouts....
September 17, 2020
Former track and field boss gets two years in prison
Former track federation president Lamine Diack was sentenced Wednesday to two years in prison for corruption during his nearly 16-year tenure at the IAAF, most notably a scheme that allowed Russian athletes who paid millions in hush money to keep competing when they should have been suspended for doping. Read more on...
September 17, 2020
Event Southwest Ramps Up Fulfillment Services to Support Virtual Events
Dallas, Texas - Event Southwest, a Dallas- and Austin-based event production, timing and fulfillment company has bolstered existing operations to continue to serve the growing packet mailing demand of the country’s events. Event Southwest’s vetted and professional team has been providing fulfillment services for events since 2000and thoroughly understands the...
September 17, 2020
Merrell and Honey Stinger Keep Runners Buzzing with New Trail Shoe Collaboration
ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) —Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing inspiration from Honey Stinger’s extensive lineup of delicious nutrition products featuring honey, the cobranded Merrell Agility...
September 17, 2020
Beirut Marathon Association to Host Virtual 5k to Bring Light to the City After Recent Tragedy
To support and bring relief to the people of Beirut, who are continuing to struggle after a tragic explosion in August, the Beirut Marathon Association will be hosting a global virtual 5k called Embrace Beirut. All of the proceeds collected from the virtual event will be donated to the Lebanese...
September 16, 2020
Zwift Raises $450 Million Investment; Series C Round Led by KKR
Zwift, the global online fitness platform for cyclists and runners, today announced a $450 million minority investment led by leading global investment firm KKR, accompanied by other new investors Permira, Specialized Bicycle Components’ venture capital fund, Zone 5 Ventures and the Amazon Alexa Fund and existing investors including True, Highland...
September 16, 2020
Zwift lands whopping $450 million in funding ked by KKR.
Zwift, a 350-person, Long Beach, California-based online fitness platform that immerses cyclists and runners in 3D-generated worlds, just raised a hefty $450 million in funding led by the investment firm KKR in exchange for a minority stake in its business. Zwift has now raised $620 million altogether and is valued at north...
September 16, 2020
Santa Cruz, Cervélo, Gazelle Bikes Join the PeopleForBikes Coalition
BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to become new members of the PeopleForBikes Coalition, an industry-wide trade group of more than 270 bicycle brands and suppliers united in improving bicycling across the U.S. Santa Cruz CEO Joe Graney will join the...
September 16, 2020
J&A Racing welcomes Brooks Running as the Official #RunHappy Partner for the 2020 fall virtual race season
September 16, 2020 – J&A Racing, a nationally recognized race management company based in Virginia Beach, Virginia, is thrilled to welcome Brooks Running to its race series. Brooks Running will serve as the #RunHappy Partner of J&A Racing’s fall virtual running events kicking off with the Old Point National Bank...
September 16, 2020
Challenged Athletes Foundation 2020 Community Challenge Presented by Vega Gains Momentum Going into Back Half
Watch the Week 6 Challenge Digest here SAN DIEGO, CA – (September 16, 2020) – In just six weeks of launching, the first-ever 2020 CAF Community Challenge presented by Vega has raised nearly $700,000 to support individuals with physical challenges. Close to 700 participants have from across the globe are...
September 16, 2020
Balega Debuts 2020 Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its Fall 2020 limited edition Grit and Grace collection. One dollar from every pair of Grit and Grace socks...
September 15, 2020
IZIP Partners with Cascade Bicycle Club to Provide Resources for Seattle Riders
KENT, Wash. (September 15, 2020) — IZIP, a leader in the eBike space, is excited to partner with Cascade Bicycle Club for fall 2020. Together they have created a number of resources for the wave of new bike commuters since the closing of the West Seattle Bridge. To drive awareness,...
September 15, 2020
FitRankings, a universal fitness platform, partners with Darby Communications
Austin, TX – September 15, 2020 –FitRankings, the fitness industry’s first to market universal health platform, announces today its partnership with the innovative PR and digital marketing firm Darby Communications. As FitRankings’ PR agency of record, Darby Communications will amplify the brand’s mission to connect organizations and individuals to meaningful...
September 15, 2020
Crafted Energy Expands Distribution Network Through Partnership With Downeast Bicycle Specialists
PHOENIX, Ariz. - Crafted Energy, a premiere functional energy bar brand based out of Phoenix, Arizona, has announced a partnership with Downeast Bicycle Specialists, a leading bike parts and accessories distributor and a subsidiary of the Hans Johnsen Company, increasing distribution channels to more easily reach consumers in the cycling...
September 14, 2020
OutsidePR Adds Sarah Niklas As Account Manager
SAUSALITO, Calif. – OutsidePR, the outdoor industry’s leading public relations agency, is pleased to announce the hiring of Sarah Niklas as account manager. Sarah joins the team with over eight years of expertise in the public relations and event sector of the outdoor industry, and will lead efforts on strategy...
September 11, 2020
Blyss Running Celebrates Five Years in Business, Partners with Darby Communications
Asheville, NC – Sep. 11, 2020 –Blyss Running, the Asheville-based maker of women’s athletic apparel, announces a partnership with Darby Communications to amplify the celebration of its fifth anniversary and new product for Fall ‘20. As their PR agency of record, Darby Communications will work with journalists in the fitness...
September 10, 2020
RETAIL Peloton crushes estimates as sales surge 172%, expects strong demand to continue into 2021
Peloton’s fiscal fourth-quarter sales surged as its high-tech stationary bike and treadmill became two of the hottest commodities for people looking to work out at home. Its shares were up nearly 8% in after-hours trading; earnings per share were 27 cents vs. 10 cents expected. Revenue is $607.1 million vs....
September 10, 2020
Sporting Event Production Company, RaceSLO, is FOR SALE
SAN LUIS OBISPO, Calif. – (September 10, 2020) – RaceSLO, one of the most successful endurance sports production companies in California, is looking to transition leadership into new hands. Founded in 2007, RaceSLO has successfully grown into the largest participatory sporting event producer on California’s Central Coast and a highly...
September 10, 2020
Richmond Marathon to offer groundbreaking timing solution for participants in 2020
RICHMOND, VA – The 2020 Richmond Marathon, which had previously announced plans to offer a socially distanced in-person event from November 7-November 22, is now partnering with RunSignup to give participants a groundbreaking timing solution that will provide official results on a USA Track & Field (USATF) certified course. This...
