BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 10, 2026
Giant’s June revenues up 16%, while Merida and Ideal revenues are down
Giant Group’s operating revenue in June was nearly 16% higher than in the same month last year, according to a statement the company filed with the Taipei stock exchange on Thursday. The company’s revenue in the month was NT$5.8 billion ($179 million), up 15.98% from June 2025. It was the...
July 10, 2026
RunSignup Reports Strong Q2 2026 Results
Moorestown, NJ (July 10, 2026) /ENDURANCE SPORTSWIRE/ - RunSignup, the leading technology solution for U.S. endurance events, today released its Q2 2026 business update. The employee-owned company reports registrations are up 17% year over year, outpacing its internal growth plan, as it approaches 60% market share among US endurance events....
July 10, 2026
Diplo’s Run Club Kicks Off 2026-27 Tour in Denver This Weekend
DENVER (July 10, 2026) /ENDURANCE SPORTSWIRE/ - More than 8,000 runners are set to take over Cheesman Park on Sunday as Diplo's Run Club makes its Denver debut, bringing a celebrity-driven mix of fitness, music and community to the Mile High City. The event, headlined by Grammy Award-winning artist and producer Diplo, combines a...
July 9, 2026
GoPro Secures $20M in Founder Funding
GoPro’s founder and CEO, Nicholas Woodman, agreed to provide $20 million in financing to GoPro via senior secured notes and warrants to buy Class B shares, subject to closing conditions. This personal financing follows recent company stress—GoPro has warned of going-concern risks and is exploring strategic alternatives—Woodman said his investment...
July 9, 2026
BibRave Showcases Experiential Marketing Capabilities Through Innovative Race Weekend Activations
July 9, 2026 /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, recently delivered two distinct experiential activations that demonstrate how race organizers can elevate participant experiences while creating meaningful value for sponsors and partners. These activations highlight BibRave's expanding experiential capabilities, from premium hospitality and concierge services to...
July 9, 2026
July 4th Races Set New Records in 2026
Moorestown, NJ (July 9, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology solution for U.S. endurance events, released July 4th racing data for 2026, showing a dramatic jump in both race counts and participation. In all, 306,465 runners signed up for 769 July 4th races on RunSignup – a 39%...
July 8, 2026
Le Col owners write off millions of debt in pre-pack administration deal
In the latest twist for the troubled apparel brand, Le Col has been sold out of administration to Head UK Ltd, essentially the same company that bought the British cycling apparel brand less than five months ago in February. The administration deal (similar to a bankruptcy sale in the US)...
July 8, 2026
Let’s Do This launches Experience Agent, an AI agent built to solve the endurance industry’s customer service problem
July 8, 2026 /ENDURANCE SPORTSWIRE/ — Let's Do This, the AI registration platform for endurance events, today announced the launch of Experience Agent. For event teams, the lead-up to and aftermath of an event brings a wave of repetitive questions - what start wave am I in?, can you resend...
July 7, 2026
How On Is Tapping Into ‘The Movement Class’ and Why Running Is at the Center of the Strategy
On co-founder Caspar Coppetti says the brand’s edge came from a bold, premium running shoe concept, relentless focus, and a willingness to ignore short-term compromises to build for the long run. He also argues that On’s unusual founder-led, co-CEO structure gives the company more bandwidth and better decisions as it...
July 7, 2026
Liv Cycling Returns as Official Bike Sponsor of the Tour de France Femmes avec Zwift for a Fifth Consecutive Year
NEWBURY PARK, Calif. — [July 7, 2026] /ENDURANCE SPORTSWIRE/ - Liv Cycling, the only comprehensive cycling brand in the world dedicated exclusively to women, today announced its return as official bike sponsor and White Jersey partner of the Tour de France Femmes avec Zwift for the fifth consecutive year. The...


