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December 19, 2019
Nike Q2 earnings blow past forecasts as digital efforts take hold
The Beaverton, Ore.-based athletic behemoth posted Q2 revenues that climbed 10% year over year to $10.3 billion, outpacing analysts’ expectations of $10.1 billion. Profits, meanwhile, advanced 32% to $1.1 billion, or 70 cents per share, trouncing forecasts for earnings of 58 cents per share. Read how digital came into play on...
December 18, 2019
Appeals court sides with Fox, sends SRAM patent decision back to board
A federal appeals court has given Fox a small victory in its long running chainring patent legal battle with SRAM. SRAM had called out RaceFace, which is owned by Fox, for offering a chainring with chain retention features without licensing SRAM's patent as other brands have done. SRAM sued RaceFace in...
December 18, 2019
The Pro’s Closet announces new facility, unprecedented growth
The Pro’s Closet Bucks Industry Trends with Record Growth and Expansion (Boulder, CO – December 18, 2019) - The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components, announced that it has leased an additional 28,000-square-foot facility in Longmont, Colorado to accommodate its rapid growth. While...
December 18, 2019
NEW partnership announcement between iTAB and WMP Creative – for The Cheltenham Half Marathon, Weston Super Half and Exeter’s Great West Run.
iTAB is delighted to partner with WMP Creative to offer participants of Exeter’s Great West Run, Weston Super Half and The Cheltenham Half Marathon the opportunity to personalise their Finisher Medal with their name and finish time. WMP recently took over the management of the three established half marathons which...
December 17, 2019
Infront makes strategic investment in indoor fitness series HYROX
Infront, a Wanda Sports Group company, has entered the indoor sports fitness market by investing in mass participation company HYROX. This is the latest investment following other Personal and Corporate Fitness acquisitions by Infront – such as UK event agency Threshold and ultra-hiking event specialist Megamarsch in 2019. Terms of the latest deal...
December 17, 2019
velofix Launches First 10 Corporate Mobile Bike Shops throughout North America
VANCOUVER, British Columbia (Dec. 17, 2019) - Closing out the year with a mission to get more people on bikes in 2020, velofix, the leading Mobile Bike Shop operator in North America, has released its first wave of corporately-owned Mobile Bike Shops, now servicing Austin and Houston, Texas; Tampa, Florida; San...
December 17, 2019
The Colorado Classic names Thorpe Marketing as PR/Marketing Agency for 2020
Denver, CO (Dec 17th, 2019) - The Colorado Classic, the premier professional women’s cycling race in North America, has named Thorpe Marketing as its public relations agency for 2020. Thorpe Marketing will also manage their social media and serve as marketing support and team liaison. The Colorado Classic® presented by...
December 17, 2019
Events.com Wraps 2019 With Awards for Best Company Culture and Best CEO in the US by Comparably
LA JOLLA, CA (December 17, 2019) — Events.com, a mobile-first event management platform, has been recognized by the Comparably Best Places to Work Awards as a winner in both the Best Company Culture and Best CEO categories. With offices in picturesque La Jolla, California, a company mentality that encourages wellness...
December 14, 2019
Mammut Development Opportunities Anticipated With Potential Sale
Holding Company Conzzeta To Focus On Bystronic And Allow Growth For Mammut (Williston, VT) Dec 13, 2019 -- Mammut Sports Group AG, which has been a part of Swiss holding company Conzzeta AG since 1982, recently announced that Conzzeta would be pivoting its focus to one specific brand in the...
December 13, 2019
Silverback Pacific Gears up to Lead Next Decade
West Coast event production company agrees to multi-year contract with Bay to Breakers; expands its design and fabrication division; grows beyond endurance sports SAN FRANCISCO, Calif. – December 12, 2019 – Five-year-old event production company, Silverback Pacific (SBK), is riding out the decade having produced or supported over 50 events...
December 12, 2019
Lululemon beat earnings forecasts
For the third quarter ended in October, the company posted 96 cents in diluted earnings per share, an increase of 35% from the 71 cents a year earlier. Wall Street analysts had expected 93 cents a share. Net revenue came in at $916.1 million, well above the Wall Street consensus expectations...
December 11, 2019
Our Only Future
Global sport goods company DECATHLON has defined 1.5°C science-based emissions reduction targets and commits to be aligned with a net-zero future, responding to what the latest climate science indicates is needed to limit the worst impacts of climate change. The company has responded to a call-to-action, issued by a broad...
December 11, 2019
iFit Raises $200 Million To Accelerate Its Explosive Growth in The Connected Fitness Category
(Logan, Utah, December 11, 2019) - iFit (“iFit”), the connected fitness streaming platform, today announced the completion of a $200m growth equity investment led by Pamplona Capital Management (“Pamplona”). iFit is owned by ICON Health & Fitness (”ICON”), which is also the parent company of fitness market leaders NordicTrack, ProForm,...
December 10, 2019
Nike employees protest its treatment of women
On Monday, the day that the sportswear giant Nike reopened the Beaverton, Ore. headquarters building named after disgraced coach Alberto Salazar, Nike employees staged a protest regarding its mistreatment of women, and were threatened with termination if they spoke to the media. Read the details on Canadian Running.
December 10, 2019
Backbone Media to Crack Open the Power of Pistachios for American Pistachio Growers
Fresno, Calif. (Dec. 10, 2019) – American Pistachio Growers (APG), the non-profit trade association representing more than 850 members in California, Arizona and New Mexico, has named Backbone Media its public relations agency for the active lifestyle segment. Backbone Media will also serve as media buying agency for the domestic...
December 10, 2019
Shop Eat Surf Acquired by Emerald Expositions
Trade publication Shop Eat Surf has been acquired by Emerald Expositions, the company that owns Surf Expo, Outdoor Retailer, and more than 50 other B2B trade shows. Read about it from the source.
December 10, 2019
The Ironman Group announces additions to The Global Partnership Leadership Team
TAMPA, Fla. (December 10, 2019) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), is pleased to announce the addition of Matt Wikstrom and Chris Marciani to its Global Partnership leadership team. Wikstrom has been named Vice President of Global Partnerships, Global Business Development, where he will focus...
December 5, 2019
Life Time buys Crusher in the Tushar a year after acquiring Dirty Kanza
Life Time has acquired the Crusher in the Tushar, adding another marquee gravel race to its growing portfolio of off-road endurance cycling races. The news was announced by Crusher in the Tushar founder Burke Swindlehurst in a letter to riders. Swindlehurst said he will remain in a management role with the race. Read more...
December 5, 2019
Spartan Race Acquires La Ruta Mountain Bike Race
Spartan Race announced they have acquired La Ruta De Los Conquistadores Mountain Bike Race, which calls itself the Toughest Mountain Bike Race On The Planet. It is a 3 day race that covers 161 miles, crosses 5 mountain ranges and has a cumulative 29,000 feet of climb. Under the terms of...
December 5, 2019
Tokyo struggles to find 14,000 hotel rooms in time For 2020 Olympics
The latest news from the Tokyo is that organizers are panicking over the lack of hotel space for visitors, when planners discovered that they'll be short at least 14,000 suites for the big event. The discrepancy might be small potatoes compared to the 10 million expected to hit the city in time...
December 4, 2019
Athlete-Approved Email Marketing Tips
You’ve searched the web, you’ve read all the articles, you’ve even gotten advice from other organizations. But who knows what athletes want to see in email correspondence more than the athletes themselves? We talked to IRONMAN World Championship qualifiers to learn what they prefer in their emails, from the cadence...
December 4, 2019
Court forces Nike to pull $16 million “Sport Changes Everything” campaign in trademark infringement case
Nike Inc.‘s “Sport Changes Everything” ad campaign was halted by a North Carolina federal court based on likely confusion with running shoe seller Fleet Feet Inc.'s “Change Everything” and “Running Changes Everything” trademarks. Nike debuted the $16 million campaign this summer with plans to run through 2020. Read more details about...
December 4, 2019
Run Specialty Readies For Its Next Evolution
After undergoing a rough patch a few years ago, the specialty run channel has stabilized and is seeing some growth, proving that the package of strong customer service and community involvement still pays off, according to two panels held at The Running Event (TRE) in Austin. Check out the recap...
December 4, 2019
Rent the Runway expands to include ski and athleisure apparel categories
Rent the Runway continues to be a pioneer in the rental clothing space, and now the brand is continuing its rapid growth with two new categories: ski and athleisure. The company announced new apparel options that will initially include 20 brand partnerships such as Lululemon, Champion, Fila, Aztech Mountain and Spyder. Read...
December 4, 2019
Ragnar Names Founder, Tanner Bell, as Chief Executive Officer
Salt Lake City, UT (December 4, 2019) - Ragnar, an endurance running event company, announced that founder and long-time president Tanner Bell has been named as Chief Executive Officer. Bell co-founded Ragnar in 2004 in Salt Lake City, Utah. As President he has been instrumental in growing Ragnar into one of...
