Business

January 27, 2021

Machines For Freedom Named Title Sponsor of Stamina Racing Collective

Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme,...

January 27, 2021

FORM Smart Swim Goggles Now Connect to Leading Swim Spas

Vancouver, BC, January 27, 2020 — FORM, the sports wearable technology company behind the FORM Smart Swim Goggles, today announced its partnership with Jacuzzi Brands LLC swim spas. Through the partnership, FORM will bring an exclusive connected swim spa experience to their FORM Smart Swim Goggles and Jacuzzi brands swim...

January 27, 2021

Host photo contests and more with Race Roster’s latest gallery updates

London, ON (Wednesday, January 27, 2021) - Race Roster’s photo platform now offers additional opportunity to increase participant engagement and provides users with a great viewing and searching experience. “We are confident that our latest enhancements to our photo platform will help our customers in a variety of ways” says...

January 26, 2021

NPD Report: Athletic Footwear And Activewear Sales Decline in 2020

U.S. athletic footwear dollar sales declined in the mid-single-digits in 2020 although sport-lifestyle, running, and golf outperformed, according to The NPD Group. Activewear sales were also down in the mid-single-digits for 2020, but sweatshirts and underwear posted gains. SGB Media

January 26, 2021

USA Triathlon of Colorado building sells for $4.65M

The 40,084-square-foot office building was sold to local investment group Dormie Capital Partners which plans to modernize its common areas and add amenities. The Colorado Springs Business Journal

January 26, 2021

CTS Welcomes New Coaching Development Director and Sales and Marketing Coordinator

(Colorado Springs, CO – January 26, 2021) - CTS, a pioneer in the endurance coaching and camps industry, today welcomed Calla Ballietta to the company as Sales and Marketing Coordinator, and announced the promotion of CTS Coach Chantelle Robitaille to a new role as CTS Coaching Development Director. Chantelle Robitaille...

January 26, 2021

iFit Interactive Fitness Crosses 4.5 Million Member Mark As ACSM Names Online Training The Top Fitness Trend For 2021

(Logan, UT) - January 26, 2021 - Online training is the new number one trend in fitness for 2021, according to more than 4,000 health and fitness professionals surveyed by the American College of Sports Medicine (ACSM). Online training jumped to the top spot in 2021, climbing from number 26...

January 26, 2021

Darby Communications, Status Forward Announce 2021 Stand Up Partners

Asheville, NC – January 26, 2021 – Darby Communications and Status Forward are thrilled to announce the recipients of the 2021 Stand Up Initiative. Launched by Darby Communications in 2016, the Stand Up Initiative provides pro bono PR and marketing services to environmental nonprofits and expanded in 2021 to include...

January 26, 2021

Finish Line Selects Thorpe Marketing as Agency of Record

NEW YORK (Jan. 26, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Finish Line’s public relations and assist the marketing department with their communications strategy in North America....

January 26, 2021

MYLAPS Americas and RunSignup Announce Registration and RaceDay Scoring Partnership

January 26, 2021 - Atlanta, GA and Moorestown, NJ - MYLAPS Americas Sports Timing and RunSignup l GiveSignup today announced MYLAPS Americas is now offering RunSignup’s RaceDay Scoring as its certified and preferred scoring software for timers. In addition, MYLAPS Americas will collaborate on promotion of the RunSignup | GiveSignup...

January 25, 2021

Sports Illustrated poised to build paywall for readers

Starting Feb. 2, the venerable Maven-owned sports publication is expected to set up a metered paywall around much of its “premium content,” said sources. Front Office Sports

January 25, 2021

In the race for performance running, this brand could soon overtake Nike in the women’s market

The NPD Group Inc. senior industry adviser Matt Powell revealed that Brooks has the potential to pass Nike as the No. 1 women’s performance running shoe brand. Footwear News.

January 25, 2021

Feetures Celebrates 20 Years of Family-Owned Business and Announces Organizational Changes

Charlotte, NC – January 25, 2021 – Family owned and operated since 2001, leading performance sock brand Feetures is celebrating 20 years of making socks to help people perform at their best. As the brand enters its 20th year of producing products to support a healthy, active lifestyle, Feetures is...

January 25, 2021

Scott Sternberg Appointed to USA Triathlon Board of Directors

COLORADO SPRINGS, Colo. — USA Triathlon today announced that Scott Sternberg, a Greenwich, Connecticut-based media and technology executive, has been appointed to the USA Triathlon Board of Directors. Sternberg will serve as an Independent Director for a two-year term starting in January 2021. Sternberg has worked at companies such as...

January 25, 2021

UltraRunning Magazine Celebrates 40 Years

January 25, 2021 - BEND, OR – Founded in 1981, UltraRunning Magazine is celebrating 40 years as the Voice of the Sport.™ The February 2021 issue will provide comprehensive and in-depth historical coverage featuring a summary of each decade written by former UR publisher John Medinger. Other contributors are a...

January 25, 2021

California Coalition of Endurance Sports Reports Projected Loss of Over $1 Billion in Economic Activity and $77MM in Charitable Contributions Due to COVID-19 Mandates

JANUARY 25, 2021—LOS ANGELES—Today the California Coalition of Endurance Sports announced the results of a recent member survey of industry leaders across the state on the economic impact of COVID-19 restrictions on for-profit and non-profit runs, walks, triathlons and bike rides. The survey results underscore the economic importance and financial...

January 25, 2021

HITS Endurance Announces Rebrand to Alpha Win

Saugerties, NY - HITS Endurance, a leading endurance race management group, announced today a rebrand of its identity and mission that reflects a deep dedication to athletes and their commitment to excellence in competition and health and wellness.  At the heart of this rebranding is a change of the company...

January 22, 2021

Minoura Announces 2021 Lineup of Trainers, Providing Smart Training Options

Minoura has announced their 2021 trainer lineup, highlighting the variety of options available depending on individual rider’s needs, goals and budgets. The line-up includes the bluetooth and ANT+ enabled Smart Turbo Kagura series, traditional wheel drive trainers, hybrid rollers and classic roller options. “At Minoura, we understand the important role...

January 21, 2021

Nike Exits 280,000 Square Feet Of Office Space

Nike moved out of two offices, an 84,000-square-foot space at S.W. Karl Braun Drive and 195,000-square-foot space at S.W. Alan Blumlein Way, according to according to a report from the real estate firm JLL Capital Markets, which says that the ongoing COVID-19 pandemic has led to a rapid decline in...

January 21, 2021

PeopleForBikes Announces Ravi Rajcoomar as Vice President of Business Network

BOULDER, COLO (Jan. 21, 2021) — PeopleForBikes, the nation’s leading bicycle industry trade association, is proud to announce the addition of Ravi Rajcoomar as the vice president of the organization’s Business Network. In his new role, Rajcoomar will serve on PeopleForBikes’ senior leadership team and guide the organization in creating...

January 21, 2021

USA Triathlon and Pocket Outdoor Media Join Forces to Drive Triathlon Participation

COLORADO SPRINGS, Colo. — USA Triathlon and Pocket Outdoor Media, publishers of Triathlete Magazine, today announced a partnership in which they will produce a joint magazine for all USA Triathlon Annual Members and Triathlete subscribers. The partnership also gives USA Triathlon Annual Members access to Triathlete Pass, a hub of...

January 21, 2021

Wiley X Founder Myles R. Freeman Leaves an Enduring Legacy

LIVERMORE, Calif. (January 21, 2021) – The iconic founder of protective eyewear company Wiley X, Myles R. Freeman, passed away peacefully early Sunday morning after a long illness. He was 79 years old. Myles started the company in September of 1987. As an Army Veteran, he understood the need for...

January 21, 2021

Professional Triathletes Organisation Announces Martin Turner as Executive Producer for The Collins Cup

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) today announced that it has enlisted the talents of multi award winning director and producer Martin Turner to head the broadcast coverage for the PTO’s flagship event - The Collins Cup. The Collins Cup will bring together the greatest professional triathletes in the...

January 21, 2021

Kyle Coon Named USABA Program and SafeSport Coordinator

COLORADO SPRINGS (January 21, 2021) – The United States Association of Blind Athletes is pleased to announce Kyle Coon as the organization’s Program and SafeSport Coordinator. In this position, he is responsible for planning, implementing and providing logistical management for various USABA events and programs. Since losing his sight at...

January 21, 2021

Aqua Lung Names Katie Roberts Director of Military and Professional, North America

VISTA, Calif. (January 21, 2021) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, today announced it has appointed Katie Roberts as Director of Military & Professional, North America. Serving as a key member of Aqua Lung’s North American management group,...