July 21, 2021

Altra Founder, Brian Beckstead, Discusses All Things Running

Altra was founded in 2011 when two high school trail running friends, who didn’t like their shoes, found a toaster oven and started heating up and “zero-dropping” their shoes. Ten years later, after two buy-outs, most recently by VF Corp. and a cadre of world champion trail runners and Olympians...

July 21, 2021

Alchemy Launches New Website to Enhance Direct-to-Rider Experience

DENVER, CO, July 21, 2021 -- Alchemy Bikes, known for their patented Sine Suspension and customizable carbon and titanium frames, has launched a new website this summer. The newly designed platform enhances  the direct-to-rider experience, making it more convenient and accessible for riders to be paired with the model that...

July 20, 2021

Gwen Jorgensen is Leaving Bowerman Track Club

After four years at the Nike-sponsored club, the 2016 Olympic gold medalist in triathlon is making some big changes. Women's Running

July 20, 2021

Does CrossFit Have a Future?

After the pandemic and accusations of racism almost destroyed the gym brand, a new owner tries to bring it back. The New Yorker

July 20, 2021

Believe in the Run Opens New Headquarters, Launch Party Sponsored By ASICS and Super Coffee

BALTIMORE, Md. – Believe in the Run, a media company centered on run and run culture, held its headquarters launch party on July 10, celebrating the opening of its new Baltimore location. The event was attended by nearly 300 runners and featured shoe demos and giveaways from event sponsor ASICS,...

July 20, 2021

Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland

LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...

July 15, 2021

XTERRA Adventures TV Series Premieres July 15, XTERRA Beaver Creek this Sat

The first episode in an all-new season of XTERRA Adventures debuts on xterraplanet.com and Outside TV tonight, July 15, 2021, at 10pm EDT. The seven-episode TV series takes viewers to some of the most iconic destinations in all of endurance sports for an inside look into the races, places, and...

July 15, 2021

Kate Hudson-Backed Apparel Brand Fabletics Taps Banks for IPO

Fabletics, the workout-apparel brand backed by Kate Hudson, has tapped banks to help it prepare for an initial public offering that it hopes would value it at more than $5 billion, according to people familiar with the matter. WSJ

July 14, 2021

She Used to Sell the Shoes, Now Tracy Ann Roeser Designs the Running Shop

The lifelong runner designed a new Long Island running store and a space for Olympic athletes to train—all while working from home during COVID-19. Women's Running

July 14, 2021

Why Racing Events announces transition of ownership to long-time employee

Vancouver, WA – Why Racing Events, a race management company that produces events throughout the Pacific Northwest, has announced that 100% ownership has transitioned to Karissa Schoene, a long-time employee who has been managing and involved in production of many of the races for the last 15 years. Sherri McMillan,...

July 14, 2021

Peloton Pays Out Musicians Better Than Spotify, Apple

On a per stream basis, Peloton blasting your favorite song during a workout supports the artist who made it more than clicking play on the top music streaming services. Peloton pays musicians $0.03 per stream. Neither Spotify nor Apple Music pays even one full cent, respectively doling out $0.0035 and $0.0068 per stream....

July 14, 2021

34% of professional riders receive no salary, says Cyclists’ Alliance 2021 Rider Survey

Every year The Cyclists' Alliance carries out a rider survey to provide hard data on the current ‘status quo’ of professional women's cycling. With regards to salaries, the survey found that 86% of riders surveyed this year think that salaries for women’s professional cycling are too low for the level...

July 14, 2021

Aquasphere Partners with Escape from Alcatraz Triathlon™

SAN FRANCISCO (July 14, 2021) – IMG, a global leader in sports, events, media and fashion, has signed Aquasphere as the official goggle, wetsuit and swim cap sponsor for the 40th Anniversary Escape from Alcatraz Triathlon, taking place August 14-15, in San Francisco. Aquasphere, the premier swimming and triathlon equipment...

July 14, 2021

J&A Racing and haku Extend Partnership To Continue Driving Exceptional Participant Experiences Through Innovation

In continuation of their longstanding and successful partnership, J&A Racing and haku, an unparalleled technology partner, have announced the extension of their strategic partnership through a multi-year agreement. The partnership extension empowers J&A Racing to continue providing their extensive community with the most superior experiences, while enabling them to move...

July 13, 2021

BibRave’s Marketing Success Boosts Missoula Marathon Registration, Partnership to Renew through 2022 Race Event

Portland, OR - BibRave, the running industry leader in grassroots digital marketing, partnered with the Missoula Marathon to provide extensive marketing services in the lead up to the 2021 Virtual Missoula Marathon, Half Marathon, & 5K. BibRave’s in-depth knowledge of the running industry and Missoula’s marketing needs led to significant...

July 13, 2021

iFIT Acquires Sweat, a Leading Digital Fitness App for Women

(LOGAN, Utah, July 13, 2021) iFIT Health & Fitness Inc. (“iFIT”), a global leader in connected fitness software, content and equipment, today announced it has acquired Sweat, a leading platform for women's health and fitness. The acquisition of Sweat expands iFIT’s presence in the global digital fitness market, and accelerates...

July 13, 2021

F45 Training Reveals More About IPO In Revised Filing

In a revised S-1 form filed with the Securities and Exchange Commission for its initial public offering (IPO), F45 Training, Austin, Texas, revealed that it expects to sell 20.3 million shares to the public at $15 to $17 per share. If all goes as planned, the company could be valued at $1.45...

July 13, 2021

woom USA and woom Europe Merge for the Love of Cycling

AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021– The children's bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger will double woom’s workforce globally, optimize and enhance product innovation and evolve woom’s supply chain and manufacturing...

July 13, 2021

Addaday welcomes Olympic Gold Medalist and World Cup Champion Cross-Country Skier Jessie Diggins to its Roster of Elite Athletes

SANTA MONICA, Calif., July 13, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s...

July 12, 2021

Shimano to invest nearly $300M in Singapore and Japan factories

An Asian news source is reporting that Shimano plans to invest $179 million to build a new plant in Singapore that will open next year. According to the report Shimano also decided to invest another $118 million in its factories in Osaka and Yamaguchi, Japan, to expand production capacity. BRAIN

July 8, 2021

IZIP Bikes Celebrates 15 Years of Innovation and Good Vibes

KENT, Wash. (July 8, 2021) — IZIP Bikes, a long-standing leader in the electric bike industry, celebrates its 15 year anniversary this summer. Founded by electric car pioneer Malcolm Currie, the company’s origins are rooted in the innovative technology of the EV1 automobile—the world’s first mass-produced electric car. Today IZIP...

July 8, 2021

Michael Avenatti sentenced to 2.5 years in prison for attempting to extort Nike

A federal judge on Thursday sentenced celebrity lawyer turned criminal defendant Michael Avenatti to 30 months in prison for attempting to extort millions of dollars from Nike. Avenatti, who rose to fame as Stormy Daniels' lawyer, was convicted in February 2020 of three counts for threatening to publicly accuse the sportswear company...

July 8, 2021

Adidas auction of Reebok takes a hit as key bidder Authentic Brands drops out

A key bidder has dropped out of the auction for Reebok, making it more likely that German-based Adidas will take an even bigger hit on its disastrous, 15-year stint as the owner of the struggling sneaker brand, The Post has learned.

July 8, 2021

Vittoria Tires Announced as Official Tire Provider of USA Cycling

COLORADO SPRINGS, Colo. – USA Cycling announced a new partnership today with Vittoria Tires, making them the official tire of USA Cycling. Vittoria Tires will be supporting the USA Cycling National Team, the USA Cycling Olympic Development Academy, USA Cycling Development Camps, and USA Cycling’s National Championships. This broad reaching...

July 8, 2021

LEOMO partners with elite Tokyo International University Ekiden Club

Boulder, CO (July 8,  2021) — LEOMO Inc., a company that helps runners and triathletes of all levels improve their technique and form with products and direct-to-customer services that enable faster, stronger, more efficient, injury-free running, has signed a partnership agreement with the successful Tokyo International University Ekiden Club. Under...