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Business
June 16, 2020
PeopleForBikes Welcomes Three New Vice Presidents to Leadership Team
BOULDER, COLO. (June 16, 2020) — PeopleForBikes is proud to announce the promotion of three new vice presidents, rounding out the experienced leadership team at the helm of the national bike advocacy and industry organization. The internal promotions include Jose Maldonado as Vice President of Marketing and Communications, Kyle Wagenschutz...
June 16, 2020
USA Triathlon Partners with Blerter, Industry-Leading Event Production Platform
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through May 2023. Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production team...
June 16, 2020
KINeSYS Sunscreen rolls out their first-ever Affiliate Program
KINeSYS Performance Sunscreen announces a further program to give back to their loyal community amid the challenges associated with Covid-19; launching their first-ever Affiliate Program for close to 100 “Champions” across Canada, USA and Australia. Over the course of the last few months, with the Covid-19 pandemic, people within the...
June 16, 2020
Race Roster introduces their new resource kit for the inventory management tool
London, ON (June 16, 2020) - Race Roster has launched their new resource kit for their inventory management tool. Their inventory management tool is built specifically for the endurance event industry to help event industry professionals organize and keep track of event equipment. “We’re all looking for ways to help...
June 15, 2020
Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour
(Williston, VT) - Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to partner with The Lady Alliance, a community providing opportunities for women to find empowerment through adventure and each other. Mammut, as an outdoor and safety-based brand bringing centuries of expertise in the climb, hike, ski,...
June 15, 2020
With addition of new European dealers, Cirrus Cycles’ Kinekt products now sold in 18 countries
Bellingham, Wash. June 16, 2020 - Cirrus Cycles, the maker of the Kinekt suspension post and Kinekt stem, is pleased to announce the addition of several international distributors, making their products available to customers world-wide. “We’re just a small company based in Bellingham, Washington, but the international interest in our...
June 15, 2020
Electrolit Celebrates 70 Years of Hydration with National Hydration Day
CERRITOS, Calif. (June 15, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – will celebrate their 70th year manufacturing and selling the highest quality hydration beverages available on the market with National Hydration Day. On June 23, the brand will recognize the importance...
June 15, 2020
After backlash, Ironman ‘pauses’ Women For Tri Facebook group
Thousands of members left the Women for Tri Facebook group and board members stepped down from their admin roles in response to disputes over posts about #blacklivesmatter. Read more on Triathlete.
June 15, 2020
24 Hour Fitness declares bankruptcy, citing “devastating” coronavirus hit
24 Hour Fitness has filed for bankruptcy protection, marking the second national gym chain to go under since the coronavirus pandemic erupted across the U.S (Gold's Gym filed for bankruptcy last month). The bankruptcy comes one day after the company said it will permanently close 100 locations nationwide. Read more on CNBC.
June 15, 2020
Jaybird Teams Up with Equinox Media as Official Headphone Partner of New SoulCycle At-Home Bike
PARK CITY, Utah — June 15, 2020— Jaybird, the leader in sport headphones for outdoor and fitness enthusiasts, announced that it is the official headphone partner of Equinox Media’s recently launched SoulCycle at-home bike. The SoulCycle at-home bike is powered by Variis, a first-of-its-kind fitness platform that gives consumers unlimited,...
June 12, 2020
V-Race Across America Starts Tuesday, June 16
Boulder, CO (June 12, 2020) – For the first time in 39 years Race Across America (RAAM) will not be held, however, the virtual version will start on the regularly scheduled date of Tuesday, June 16. Racers from 30 countries will participate in one of three races – VRAAM (3000...
June 11, 2020
Lululemon earnings miss despite online surge but CEO upbeat on new normal
Lululemon earnings tumbled to 22 cents a share with revenue down 17% to $652 million. E-commerce revenue jumped 68% to $352 million. Digital sales accounted for 54% of total revenue. Read more on IBD.
June 11, 2020
Registration Opens for RunSignup Virtual Symposium
Moorestown, NJ – RunSignup, the leading technology provider for US races, is going virtual, following the lead of their many customers who have transitioned to a virtual event for 2020. The RunSignup Virtual Symposium, held June 22-25, 2020, is not a replication of the full experience of attending one of...
June 10, 2020
Barebells Protein Bars Welcomes Reality TV Star Jackson Michie to Brand Ambassador Team
LOS ANGELES (June 10, 2020) – Barebells – the delicious high-in-protein, no added sugar* protein bar brand designed to feed your cravings – is proud to welcome reality TV star and influencer Jackson Michie to their growing team of brand ambassadors. Committed to fitness and wellness, Michie will grow our...
June 10, 2020
Trek, Specialized move to boost diversity
Two of cycling’s biggest brands — Trek and Specialized — vow to promote diversity in the cycling community. Read more on VeloNews about how they are contributing and what Trek has to say about its police bike program.
June 10, 2020
CrossFit CEO steps down after release of controversial Zoom call
Greg Glassman stepped down as CEO of CrossFit shortly after a report said the founder of the fitness company made several controversial statements during a private Zoom call with gym owners. Glassman's statements on Zoom were reportedly made just hours before he sent a tweet that appeared to make light of...
June 10, 2020
100%® And Belgian Waffle Ride Join Forces to Create the Ultimate Eyewear for Gravel
SAN DIEGO, Calif. – June 10, 2020 – 100% has announced a new partnership with Belgian Waffle Ride (BWR). The two iconic endurance brands have collaborated to design sunglasses able to take on the harsh and punishing conditions of the most treacherous gravel races on earth. The BWR Special Edition...
June 10, 2020
BibRave to Continue Leading, Growing AfterShokz Brand Ambassador Program
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has renewed their partnership with AfterShokz, pioneers of open-ear bone conduction headphones, to continue growing the company’s brand ambassador community of ShokzStars. The ongoing partnership, first established in 2018, has positioned AfterShokz to maintain a thriving online community...
June 10, 2020
Active Tracking Technology: RACE RESULT granted patent in EU and US
After successfully patenting the foldable ground antenna in 2019, RACE RESULT is now happy to announce the granting of a patent for its active tracking technology. “As a technology leader in sports timing, it is our goal to always be one step ahead. We developed an active transponder which can be used...
June 9, 2020
24 Hour Fitness starts to reopen, but S&P downgrades debt rating and potential bankruptcy looms
Gym giant 24 Hour Fitness Worldwide has nearly four million members for its 440 clubs in 14 states, but the coronavirus has been a crippling blow for the chain since it announced the closing of all of its clubs on March 16. Franchises recently reopened in Dallas and Houston, and...
June 9, 2020
Nature’s Path Vows to Save The Turtles with SEE Turtles Partnership For World Sea Turtle Day
Richmond, B.C. (June 9, 2020) – Nature’s Path – the leading family-owned organic breakfast and snack food company – is celebrating World Sea Turtle Week on June 8-June 16 2020 – starting with World Oceans Day and culminating on June 16 with World Sea Turtle Day. Nature’s Path multifaceted giveback...
June 9, 2020
Protekt Launches Wellness Products Focused on Getting People Outdoors
SAN DIEGO (June 9, 2020)– Protekt Products, a new brand founded by two military veterans and renowned waterman Mark Healey, today launches its line of nutritional supplements and reef-safe zinc oxide sunscreen to arm people around the world with the tools they need to optimize health and get outside. The...
June 9, 2020
USA Triathlon to Host Fourth Annual National Triathlon Week from June 22-28
COLORADO SPRINGS, Colo.— USA Triathlon today announced the dates for the fourth annual National Triathlon Week, a nationwide initiative to celebrate the sport of triathlon and all its constituency groups. The largely social-media-based campaign brings the multisport community together from June 22-28 — not only to swim, bike and run,...
June 9, 2020
IRONSTAR Triathlon cooperates with ROUVY – 1st race on June 14
Moscow, Russia / June 9, 2020 - ROUVY and IRONSTAR believe it to be a long-term cooperation. All IRONSTAR bike courses will be added to the digital cycling platform by the end of 2020 and will be available to all users. IRONSTAR plans to run a series of AR races in...
June 9, 2020
Machines For Freedom Partners with OutsidePR as Agency of Record
SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel and mountain bike endemic and consumer lifestyle media with a focus...
