July 26, 2022

PeopleForBikes Announces Two Major Staff Hires to Help Build Better Bike Networks Nationwide

BOULDER, COLO. (July 26 2022) /ENDURANCE SPORTSWIRE/ - PeopleForBikes, a national bicycling advocacy and trade organization, recently announced the hiring of Dave Snyder and Martina Haggerty as senior directors of local innovation. PeopleForBikes’ local innovation team develops and implements programming for cities to quickly build better, more-connected bike networks, supporting...

July 23, 2022

VinFast and IRONMAN Announce a Groundbreaking and Comprehensive Global Partnership

Tampa, Fla. / Nha Trang, Vietnam (July 23, 2022) /ENDURANCE SPORTSWIRE/ - VinFast, the world’s first automotive manufacturer to completely switch from internal combustion engines to electric vehicles, and IRONMAN, the global leader in long distance triathlon, have announced a global partnership for VinFast to become the first ever naming...

July 22, 2022

Thule Group’s Q2 Sales Expand 2.6 Percent

Thule Group reported earnings slipped 6.8 percent in the second quarter ended June 30 as sales grew 2.6 percent. In the second quarter of 2022, net sales amounted to SEK 3,314m (3,229), representing an increase of 2.6 percent. Adjusted for exchange rate fluctuations, net sales for the Group decreased 3.4...

July 22, 2022

Lululemon Workers Look to Unionize D.C. Store, the First Location to Do So

A Lululemon store has started the process of organizing a union. A store in Washington, D.C. on Wednesday filed a request with the National Labor Relations Board to hold a union election. The group is looking for the company to voluntarily recognize their union, which is called the “Association of...

July 22, 2022

Showcased

Chris Froome uses The Feed to help his recovery and comeback at this year’s Tour de France.

Broomfield, Colo., July 22nd, 2022 /ENDURANCE SPORTSWIRE/ - The Feed, the largest online sports nutrition company for endurance athletes, has inspired another athlete's success story through its product offering and can add 4-time Tour de France Champion and 7-time Grand Tour Winner Chris Froome as an athlete and its newest...

July 21, 2022

Fitness Company WHOOP Slashes Workforce By 15%

Wearable technology company WHOOP launched a round of layoffs Thursday that led to the elimination of 15% of its workforce. The company’s high-tech fitness tracker has been embraced by world-class athletes like LeBron James, Tiger Woods and Michael Phelps, and partnerships with the PGA Tour and CrossFit. WHOOP had a...

July 21, 2022

Science in Sport Plc invests £7.2 million in a new supply-chain facility in the North West of England

/ENDURANCE SPORTSWIRE/ – Unveiled earlier today in a celebration event hosted by Sir Chris Hoy MBE, the five-acre site replaces existing hubs in Nelson and Willerby to streamline operations and enable Science in Sport Plc to increase revenue to more than £200 million. The six-times Olympic Champion and advisor to the...

July 21, 2022

Machines For Freedom Launches Everyday Cycling Collection

Los Angeles, Calif (July 21, 2022) /ENDURANCE SPORTSWIRE/ - Body positive cycling brand, Machines For Freedom today launches its new Everyday Collection. Prioritizing comfort and affordability, the Everyday Collection offers high-quality gear at an approachable price, and does not compromise on style, innovation or inclusivity. Machines For Freedom has earned...

July 20, 2022

Spartan Partners with RACE RESULT// World-Class Timing Technology at all Spartan Races

/ENDURANCE SPORTSWIRE/ – “We are very happy about the new cooperation,” said Amaury Da Costa, Spartan’s Senior Director of Technology Systems. “Our events are based on sophisticated logistics. That's why we need partners whose products can be perfectly integrated into our processes. RACE RESULT timing systems are particularly quick to set...

July 20, 2022

Tom Fowler, Former President of Polar, Joins Nix Biosensors Advisory Board

BOSTON, MASS. — JULY 20, 2022 /ENDURANCE SPORTSWIRE/ - Nix, the biosensor company delivering health and wellness data to consumers, today officially welcomes Tom Fowler, former president of Polar, to its advisory board. Fowler brings decades of experience in the health, wellness and sports performance industries, having led high-growth strategies at...

July 19, 2022

Vimazi Secures $1M in Seed 3 Funding to Bring Pace-Tuned Running Shoes to Market this Fall

Portland, Ore. /ENDURANCE SPORTSWIRE/ - Vimazi, the hybrid direct-to-consumer startup that makes running shoes specifically tuned for the pace of the runner, completed its Seed 3 investment round of $1M on June 30, 2022, bringing its total funding raised to $2.6M. The Seed 3 Round consisted of all angel investors. Vimazi...

July 19, 2022

Fox sues SRAM over bleed valves on 2023 Rockshox suspension forks

In a complaint filed in the Central District of California courts on July 13, 2022, Fox Factory, Inc., is seeking damages from SRAM, LLC, for patent infringement relating to SRAM’s use of bleed ports on their latest Rockshox suspension forks. Bike Rumor

July 19, 2022

BikeFlights Promotes Moir and Potter

PORTLAND, OR (Tuesday, July 19, 2022)/ENDURANCE SPORTSWIRE/ – BikeFlights, a bicycle shipping service and supplier of bike boxes, has promoted two employees: Sparky Moir and Michael Potter. Moir moves up into the role of BikeFlights’ Support Team Director while Michael Potter has stepped up to become BikeFlights’ Partnership Director. William Alcorn,...

July 18, 2022

Scott Randall Named Global VP of Product at SMITH

PORTLAND, Oregon (July 18, 2022) /ENDURANCE SPORTSWIRE/ - SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the appointment of Scott Randall to the role of Global Vice President of Product. With over...

July 18, 2022

Inside the ‘crazy’ plan to boost track and field’s popularity before the 2028 Olympics

The series is part of a strategic plan formed by USATF and backed by World Athletics to take advantage of what it has called a critical six-year window in hopes of making track and field the country’s fifth-most-followed sport by the 2028 Summer Olympics in Los Angeles. AOL.com

July 18, 2022

Showcased

Project FUERZA Launches NFT Collection from Cycling Icon Peter Sagan

Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...

July 15, 2022

Inga Stenta, Former Reebok US Marketing Lead, Joins Nix Biosensors as Chief Marketing Officer

BOSTON, MASS. — JULY 15, 2022 /ENDURANCE SPORTSWIRE/ – Nix, the biosensor company delivering health and wellness data to consumers, today officially welcomes Inga Stenta, Reebok’s former Head of US Marketing, as Chief Marketing Officer. Stenta, who for the past four months served as Nix’s interim CMO, served more than 10 years...

July 15, 2022

Showcased

Tailwind Nutrition Launches Active Hydration Drink Mix for Active Lifestyles

Durango, Colo. /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is launching Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep...

July 14, 2022

CTS Founder Chris Carmichael selects Jeff Pierce as CEO

(Colorado Springs, CO – July 14, 2022) /ENDURANCE SPORTSWIRE/ CTS Founder Chris Carmichael has selected Jeff Pierce, most recently Director of Elite Athletics at USA Cycling, to succeed him as the company’s CEO. Chris, who founded CTS 22 years ago, will continue with the company as “Founder, Chairman, and Chief...

July 14, 2022

HOKA unveils the all-new Bondi 8

* MEDIA ALERT * MEDIA ALERT * MEDIA ALERT * WHO: HOKA unveils the all-new Bondi 8 WHAT: One of the hardest working shoes in the HOKA lineup, the Bondi 8 takes a bold step forward this season. The ultra-cushioned Bondi 8 is reworked with a softer and more resilient...

July 13, 2022

Peloton competitor Tonal cuts 35% of workforce as it prepares for possible recession, IPO

Tonal, the connected fitness equipment maker that counts tennis superstar Serena Williams and Amazon’s Alexa fund as backers, is cutting 35% of its workforce, affecting all levels of its business, CNBC has learned. CNBC

July 13, 2022

Endurance Zone receives investment from Worldpay Co-Founder

/ENDURANCE SPORTSWIRE/ – Endurance Zone, a global sports technology platform that rewards consumers for being active has secured funding from serial entrepreneur and investor, David Sear. David Sear, a highly respected figure in fintech, has been investing in companies for more than 20 years. Mr Sear who was the former COO...

July 13, 2022

Presca Sportswear announce their First Ever Retail Partnership with Wolf & Badger

/ENDURANCE SPORTSWIRE/ – Presca Sportswear (https://www.prescasportswear.com/) have joined the popular independent fashion retail site Wolf & Badger. The entire Presca range has been made available on the Wolf & Badger site, who pride themselves in stocking ‘the world’s best independent brands’ and are renowned for finding the newest up and coming...

July 13, 2022

BOA Endure Earns NSF Certified for Sport® Designation

RALEIGH (July 13, 2022) /ENDURANCE SPORTSWIRE/ - BOA Endure, the rapid hydration oral aerosol from BOA Nutrition, recently earned certification from NSF’s Certified for Sport® Program. NSF is a global public health organization that tests and certifies products to help protect athletes and consumers from potentially harmful ingredients and athletic...

July 13, 2022

Kane Footwear partners with Hilary Knight to launch athlete-designed shoe

Westport, CT (July 13, 2022) /ENDURANCE SPORTSWIRE/ - Kane Footwear is thrilled to announce the release of their Kane x Knight shoe, designed by hockey star Hilary Knight in honor of her journey in women’s sports. The Antique White/Blue colors remind Knight of her childhood, and how much she’s overcome...