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December 4, 2019
Court forces Nike to pull $16 million “Sport Changes Everything” campaign in trademark infringement case
Nike Inc.‘s “Sport Changes Everything” ad campaign was halted by a North Carolina federal court based on likely confusion with running shoe seller Fleet Feet Inc.'s “Change Everything” and “Running Changes Everything” trademarks. Nike debuted the $16 million campaign this summer with plans to run through 2020. Read more details about...
December 4, 2019
Run Specialty Readies For Its Next Evolution
After undergoing a rough patch a few years ago, the specialty run channel has stabilized and is seeing some growth, proving that the package of strong customer service and community involvement still pays off, according to two panels held at The Running Event (TRE) in Austin. Check out the recap...
December 4, 2019
Rent the Runway expands to include ski and athleisure apparel categories
Rent the Runway continues to be a pioneer in the rental clothing space, and now the brand is continuing its rapid growth with two new categories: ski and athleisure. The company announced new apparel options that will initially include 20 brand partnerships such as Lululemon, Champion, Fila, Aztech Mountain and Spyder. Read...
December 4, 2019
Ragnar Names Founder, Tanner Bell, as Chief Executive Officer
Salt Lake City, UT (December 4, 2019) - Ragnar, an endurance running event company, announced that founder and long-time president Tanner Bell has been named as Chief Executive Officer. Bell co-founded Ragnar in 2004 in Salt Lake City, Utah. As President he has been instrumental in growing Ragnar into one of...
December 4, 2019
Trust Performance Expands Asian Distribution, Seeks South American Distribution Partners
(Salt Lake City, UT – December 4, 2019) - Trust Performance, innovators in suspension technology, today announced a partnership with two new distribution groups in Asia: BiceMoto Inc and RAD Sports Philippines. Beginning in December, dealers in South Korea and the Philippines will now be able to place wholesale orders...
December 4, 2019
PEAR Sports Is Selected by Myodetox to Create a Custom Physical Therapy Mobile Platform to Further Elevate the Customer Experience
NEWPORT BEACH, CA - December 4, 2019 - PEAR Sports, creators of the PEAR Health & Fitness Platform that delivers smarter digital coaching technology, today announced it has partnered with Myodetox to develop a custom digital exercise platform to build and deliver personalized coaching and therapy sessions to improve client...
December 3, 2019
Fargo Marathon sold to Rugged Races with hopes of boosting participation
According to Fargo Marathon race founder Mark Knutson, Rugged Races is expected to help push the numbers up with its national arsenal of marketing power, including a database of 500,000 runners. The Fargo Marathon began in 2005 with 2,641 participants. Growth came quickly with almost 20,000 in all events by 2010,...
December 3, 2019
Peloton holiday ad sparks heated debate on social media over body imagery
It's a tough job to strike the right balance of relatable and aspirational in advertising. The internet seems to think high-end fitness equipment manufacturer Peloton failed to walk that line. The TV ad that shows a woman walking down the stairs to discover that her spouse has given her the gift of a Peloton...
December 3, 2019
GB Personaltraining joining deboer wetsuits as retail partner in Germany
Stamford, CT, Release: December 3, 2019. deboer wetsuits is proud to have GB Personaltraining as a retail partner in Germany. Gerhard Budy and GB Personaltraining have 20 years of experience in triathlon, and produce both Triathlon Ingolstadt and Bühler Beilngries Triathlon. Gerhard Budy, owner of GB Personaltraining “I was very interested...
December 3, 2019
Altra Welcomes Chuck Ponthier as Senior Director of Sales
DENVER, COLORADO – December 3, 2019 – Altra is thrilled to welcome Chuck Ponthier as Senior Director of Sales. Ponthier will lead all North American sales strategy from overseeing key accounts and P&L sheets to managing sales teams and business development. Ponthier comes to Altra with tremendous experience and sales...
December 2, 2019
Henry J. Brandon III, Monica Paul Elected to USA Triathlon Board of Directors
COLORADO SPRINGS, Colo.— USA Triathlon today announced that private equity specialist Henry J. Brandon III (Los Angeles, Calif.) and Monica Paul (Dallas, Texas), Executive Director for the Dallas Sports Commission, have been elected to the USA Triathlon Board of Directors. Both will serve as independent directors for two-year terms starting...
November 29, 2019
Mass Participation World Partners with Ashworth Awards
SINGAPORE (November 30, 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is proud to announce a partnership with American awards manufacturer, Ashworth Awards. With over 50 years of working with race directors, event coordinators, and the mass participation industry, Ashworth...
November 28, 2019
iTAB expands its international reach with a host of new race partners
iTAB the UK-based medal personalisation service, has continued to expand its reach internationally with a host of new partners signed in the United States, Canada, Australia, Asia and Europe. The British, organically grown, company partners with a range of Race Directors, race registration platforms, timers and medal manufacturers across five continents...
November 26, 2019
Norrøna Launches Flagship Store in Manhattan in Early December
NEW YORK (Nov. 26, 2019)— Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably built outerwear, opens the doors of its third global flagship brand center in the SoHo neighborhood of New York City on December 6. Joining flagship stores in Oslo and Stockholm, the Greene Street...
November 26, 2019
Hunter Allen’s Peaks Coaching Group Announces Strategic Partnership with China’s Magene Power
BEDFORD, VIRGINIA and QINGDAO, CHINA: November 19, 2019: Peaks Coaching Group (PCG) of Bedford, Virginia and Magene Power of Qingdao, China announce a partnership to create the first structured cycling coaching organization in China. “After spending a month in China in 2018, it was obvious to me that cycling as...
November 22, 2019
Trinity Timing used race|result active timing technology at World’s Toughest Mudder
The race|result Active Transponders got muddy all year at the famous Toughest Mudder and World’s Toughest Mudder events in the US, timed by Trinity Timing. Last weekend the grand finale World’s Toughest Mudder took place at Bouckaert Farms in Atlanta, GA. The world's best obstacle racers (both individual and teams)...
November 21, 2019
Rocket City Marathon partners with iTAB to offer runners the chance to personalize their finisher medal.
iTAB are delighted to commence an exciting new partnership with the Rocket City Marathon. This incredible marathon, situated in Huntsville, North Alabama, is a Boston qualifying course, which runs through parts of the U.S. Space & Rocket Center (USSRC). Participants will run beneath rockets in the second largest research park...
November 20, 2019
Endurance Sportswire Executive Interview Series – SMACK! Media’s Elisette Carlson
Elisette Carlson grew up traveling the world helping her dad produce, promote and manage player relations for global soccer tournaments including the World Cup events. At Princeton University, she was as a NCAA First Team All-American and All-Ivy League in Women’s Rowing. So it’s no surprise that upon graduating college she landed...
November 19, 2019
Honey Stinger Names Mike Keown New CEO
STEAMBOAT SPRINGS, Colo. (Nov. 19, 2019)— Honey Stinger, the sports nutrition brand featuring honey, has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO. With more than 30 years of business leadership, primarily in food and beverages, Keown brings a breadth of experience...
November 18, 2019
adidas and The Woolmark Company announce 2019 Woolmark Performance Challenge winners
Hyokyoung Lee from Institut Français de la Mode, France and Hope Kemp-Hanson from Savannah College of Art and Design, USA were announced the winners of the 2019 adidas x Woolmark Performance Challenge, presented at a special event in Munich, Germany. The Woolmark Performance Challenge is an annual competition for early...
November 15, 2019
“Run Rock ‘n’ Roll Now”: Rock ‘n’ Roll Marathon Series Announces Content Partnership with Facebook for Distribution of Live Programming
Live programming to feature eight North America Rock ‘n’ Roll Marathon Series races across the 2019 and 2020 seasons plus a short-form weekly show on Facebook Watch Coverage kicks off at this weekend’s Humana Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon TAMPA, Fla. (November 15, 2019) – The...
November 15, 2019
The Sufferfest Releases Six New Workouts in Partnership with Global Cycling Network
November 15, 2019 - The Sufferfest, a comprehensive training app for cyclists and triathletes, today announced the release of six new workouts developed in partnership with the Global Cycling Network. Adding to The Sufferfest library of over 70 structured workouts, these sessions allow athletes to connect their fitness devices and...
November 12, 2019
Decathlon Set to Open New Store in San Francisco, Announces Partnership with the SF Giants
SAN FRANCISCO, Calif. (November 12, 2019) – Decathlon, the world’s largest sporting goods retailer, is set to open its newest brick-and-mortar store in the Bay Area. The new store — located in the Potrero Center shopping mall at the corner of 16th Street and Bryant Street — was the original...
November 12, 2019
USA Cycling Launches “In Our Own Words,” A New Storytelling Platform for USA Cycling members
USA Cycling published the first three stories on their newly launched storytelling platform, In Our Own Words. The platform was created to give USA Cycling members a place to share their experiences, passions and interests in their own words – a space to talk about the things that are important...
November 12, 2019
Adventure Fit Grows Sponsorship Revenue for Colorado’s Biggest Cycling event almost 400%; adds Race Across America to Sponsorship Management Roster
BOULDER, Colorado, November 12 2019 – Sponsorship is elusive for many event companies, so Adventure Fit, an award-winning experiential event marketing and production company, created a Sponsorship Management service offering to help events increase their bottom line through creative brand partnerships. Colorado’s largest cycling club, Team Evergreen, hired Adventure Fit...
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