BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 4, 2026
U.S Navy To Power Spartan’s ‘Extra Mile’ In 2026-2027 Partnership Expansion
United States (June 4, 2026) /ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance and obstacle course racing brand, has announced a key evolution of its partnership with the U.S. Navy for the 2026-2027 season, highlighted by the Navy's official ownership of the Spartan "Extra Mile" on course. As the Official...
June 4, 2026
In Full Flow: Soudal Quick-Step and AG Insurance Soudal Expand Their Partnership With Hytro
LONDON, UK (June 4, 2026) /ENDURANCE SPORTSWIRE/ - Soudal Quick-Step and AG Insurance Soudal are pleased to announce the expansion of their partnership with Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology. Having first partnered with Soudal Quick-Step in 2025, Hytro’s recovery solutions will now also be used...
June 3, 2026
ShowcasedhDrop Partners with Wahoo to Bring Real-Time Sweat and Hydration Data to ELEMNT Cycling Computers
June 3, 2026 /ENDURANCE SPORTSWIRE/ - hDrop today announced an upcoming integration with Wahoo ELEMNT GPS cycling computers, following Wahoo’s latest ELEMNT firmware update adding support for next-generation performance sensors. Once available, the integration will enable riders to view live sweat and hydration analysis directly on their head unit for the...
June 3, 2026
RUN MORE, SPEND LESS with promotions from CLASH Endurance for Global Running Day
Daytona Beach, FL (June 3, 2026) /ENDURANCE SPORTSWIRE/ – If running more while spending less aligns with your race-season plans, take advantage of the exciting discounts from CLASH Endurance in support of Global Running Day beginning tomorrow, June 3 at 12:01 a.m. EST! Experience the unique setting with Spanish moss-lined...
June 3, 2026
Former Girls on the Run Participant Launches National Running Day Fundraiser to Give Back to the Program That Inspired Her
South Hadley, Massachusetts (June 3, 2026) /ENDURANCE SPORTSWIRE/ – Running With Grace, the mantra bracelet company founded by 14 year old runner Grace Cooney, is proud to announce a special partnership with Girls on the Run in celebration of National Running Day. Throughout the month of June, Running With Grace...
June 2, 2026
ADDRA Labs Appoints Olympian Ryan Bolton as High Performance Advisor
New York, NY — June 2, 2026 /ENDURANCE SPORTSWIRE/ - ADDRA Labs, the endurance recovery nutrition company behind the first leucine-optimized protein bar built for triathletes, cyclists, and runners, today announced the appointment of Ryan Bolton — Olympian and Director of High Performance for USA Triathlon — as the company’s...
June 2, 2026
BikeInsure Launches “Buzzy” AI — The Smart Bike Insurance Advisor for Cyclists
WASHINGTON, DC (June 2, 2026) /ENDURANCE SPORTSWIRE/ — BikeInsure today announced the launch of Buzzy™ — the Bike Insurance Advisor, an AI-powered educational experience designed to help cyclists better understand bicycle and e-bike insurance coverage before and after enrollment. Integrated directly into the BikeInsure website experience and developed using Claude...
June 1, 2026
Fleet Feet Opens New Naples Store, Expanding Southwest Florida Reach
NAPLES, Fla., and Carrboro, N.C. (June 1, 2026) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the nation’s largest franchisor of running specialty stores with more than 285 locally owned and operated locations, today announced the opening of Fleet Feet Naples, owned and operated by Brian and Janene Urichko. The store is located...
June 1, 2026
2XU Returns as Title Sponsor of the Long Beach Marathon, and Invites Local Runners to Celebrate Global Running Day and Kick Off Their Training on June 3
LONG BEACH, Calif. (June 1, 2026) /ENDURANCE SPORTSWIRE/ – 2XU will kick off the 2026 2XU Long Beach Marathon training season on Global Running Day, June 3, with a community event at Sports Basement Long Beach. Open to runners of all levels, the celebration will unite local athletes, ambassadors, and the...
May 30, 2026
Triathlon Rule Changes That Could Come After the SRAM/UCI Legal Drama
Late last year, SRAM took legal action UCI over the UCI’s proposed gear ratio limits, claiming that these rules were both not grounded in safety and effectively anti-competitive. An administrative panel agreed, citing that the rules lacked evidence that a gear ratio limit would, in fact, make for safer riding....
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