BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

April 7, 2025
Precision perfected: Wattbike Atom advances with customer-led enhancements
April 7, 2025 /ENDURANCE SPORTSWIRE/ - Wattbike, the pioneering indoor cycling company, trusted by the world’s best is excited to unveil the upgraded Wattbike Atom, featuring a number of product enhancements inspired by feedback from its dedicated riders. Designed to refine the award-winning Atom experience, these updates focus on what...
April 7, 2025
25% of Americans Have a Fitness Membership, Setting New Record
One in every four people in the United States had a fitness facility membership in 2024, a new record high for the fitness industry that reflects the increasing priority a growing number of Americans are placing on their health and wellness. Athletics News

April 5, 2025
FavoriteBikes Restock of Popular Hybrid CSC ST Electric Bike at Costco Canada
LOS ANGELES, CA /ENDURANCE SPORTSWIRE/ - FavoriteBikes, a leader in innovative electric bicycles and a champion of sustainable urban mobility, is thrilled to announce the long-awaited restock of its best-selling Favorite Hybrid CSC ST Ebike model at Costco Canada. Originally launched in 2024, the Hybrid CSC ST quickly became a customer...

April 4, 2025
30 years of Antarctica Marathon® – 2025 Voyage Two race report
(April 4, 2025) /ENDURANCE SPORTSWIRE/ - This year marks the 30th anniversary of the Antarctica Marathon®, a milestone that brought together athletes from across the globe to take on one of the most extreme and remote racecourses on Earth. Since its inception in 1995 by Marathon Tours & Travel, the...

April 4, 2025
US Trail Running Conference Equips Race Directors with AI Strategies
April 4, 2025 /ENDURANCE SPORTSWIRE/ - The US Trail Running Conference's RD Master Class webinar series, presented by Marathon Printing, Inc., kicked off on Tuesday, March 25, empowering race directors with strategies to leverage Artificial Intelligence for significant growth and efficiency gains. Industry expert Paul Jurasin, Owner of Em:Path:Ize, led...

April 3, 2025
Women’s Running Brand Oiselle Announces New Ownership
Seattle, Wash. (April 3, 2025) /ENDURANCE SPORTSWIRE/ – Innovative women’s running brand, Oiselle, proudly announced today that they are now a woman-owned company. This milestone comes after the brand welcomed new leadership in late 2023 and has since experienced impressive growth and momentum, culminating in a majority investment from long-time...
April 3, 2025
Borealis Fat Bikes suspends bike purchases due to tariffs
Borealis Fat Bikes said it is temporarily suspending inventory purchases for the 2025-2026 season because of the Trump administration's tariff policies. Borealis Founder and CEO Steve Kaczmarek said "responsible planning" is impossible in the current climate. "With the recent tariffs, there is little definition or stability, even following President Trump's...

April 3, 2025
Carbitex and Blumaka Team Up, Launches Insole Designed to Tackle Turf Toe
KENNEWICK, Washington (April 3, 2025) /ENDURANCE SPORTSWIRE/ – Carbitex, the leader in flexible carbon fiber composites, has teamed up with performance insole brand, Blumaka, to create the first-ever dynamically flexible carbon-plated insole to target prevention and relief for athletes suffering from turf toe. The new Blumaka Carbon Elite insole leverages...
April 3, 2025
EXEC: Trump Tariffs Hit Active Lifestyle Stocks Hard; Vietnam Hit a Big Surprise
Executive leadership teams are undoubtedly huddled behind closed doors this morning as the Trump Administration dropped a bomb on the public and consumer markets, imposing reciprocal tariffs across a broad range of countries. SGB Media

April 3, 2025
Van Rysel Expands U.S. Distribution Channels for Road And Gravel Offerings
San Francisco, CA) (April 4, 2025) /ENDURANCE SPORTSWIRE/ – VAN RYSEL, the expert French cycling brand owned by DECATHLON announces its newly expanded U.S. distribution channels including more retail distributors as well as direct-to-consumer and click-and-collect opportunities. Consumers now have in-store access to a broad range of VAN RYSEL road...