Business

April 9, 2021

Athletic Brewing Expands Partnership with Spartan into Canada and the UK

BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year renewal agreement also sees the partnership expand beyond the US, into Spartan race markets in Canada...

April 8, 2021

Louis Garneau hopes to go public in 2 years, with assistance from e-bikes

Just a few months after emerging from Canada's equivalent to Chapter 11 bankruptcy, Louis Garneau Sports' president said his goal is to take the company public in two years. He's planning on e-bike sales providing a boost toward that goal. Bicycle Retailer

April 8, 2021

Vibram Announced Executive Leadership Changes

Eric Rosen, a 20-year veteran of the brand, will retire in April, and in conjunction with his departure, Vibram announces changes to its senior management team. SGB Media

April 8, 2021

The Shoes You Can Subscribe To

On Running, a shoe company affiliated with Roger Federer, is carving out a unique space among runners with a shoe you can swap out for a new pair whenever they get too run-down. Its new shoe, the Cyclon, is recyclable and made from castor beans. Castor oil, long used for medicinal...

April 8, 2021

Lance Armstrong’s son Luke arrested on sexual assault charges

The 21-year-old is accused of assaulting a 16-year-old girl in his father's home in 2018. Cycling News The affidavit, obtained by Texan television station KXAN, says that the then-18-year-old sexually assaulted a 16-year-old after a party in Austin in March of 2018. The girl reported the incident in November 2020, telling...

April 7, 2021

JBI back online in limited capacity after ransomware attack

Global wholesale distributor JBI was back online in a limited capacity Wednesday after a ransomware attack last week shut down its website. Bicycle Retailer

April 7, 2021

Planet Fitness Expands While Other Gyms Struggle

With 2,124 locations — 95% of which are run independently — Planet Fitness has stayed afloat through the pandemic and is now looking to open 100 new gyms, all while investing in advertising and its app. Front Office Sports

April 7, 2021

BUFF® Named Top Apparel Brand in 2020 Outdoor Sports Industry Performance Award by NPD Group

SANTA ROSA, California (April 7, 2021)- Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, was awarded an inaugural Outdoor Sports Industry Performance Award by the NPD Group. The award acknowledges the fastest-growing brands of 2020 across major outdoor categories in...

April 7, 2021

Brompton Bicycle Grows U.S. Footprint Despite Brexit, Supply Chain Impacts

NEW YORK – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, opened its U.S. flagship store in the West Village just three years ago, but is thriving in the face of two major business-impacting events of the past year, Brexit and the worldwide supply chain bottlenecks tied...

April 7, 2021

Enhanced control over staff access

London, ON (Wed, April 07, 2021) - Race Roster’s staff access settings gives organizers the power to customize access settings for each member of their team, providing individualized access to exactly what each team member needs - no more, no less. “The Race Roster platform allows seamless collaboration for event...

April 7, 2021

Former Pro Cyclist Phil Gaimon and Friends Launch Preem TV On YouTube

(Los Angeles, CA) - Preem TV, a new content channel for cyclists of all abilities and interests, officially announces its launch on YouTube (link). The brainchild of the larger Preem team, Preem TV will be the home for cyclists to draw inspiration, information, and connection about their time on two...

April 7, 2021

BibRave Adds Industry Veterans Tony Yamanaka and Alex Curtis to Its Full-Time Ranks

Portland, OR - BibRave, the leading-edge endurance and fitness marketing agency, recently added two full-time staff members - Tony Yamanaka, 10+ year industry veteran and VP of Operations at Events Southwest, and Alex Curtis, former Brand Manager at Science in Sport. Yamanaka joins Team BibRave as Brand Partnerships Director, bringing...

April 7, 2021

Fast Talk Laboratories Now Offers Coaching Guidance and Testing for Cyclists and Triathletes

April 7, 2021 – Boulder, Colorado, USA –Fast Talk Laboratories, the new sport science community and virtual performance center, is now offering testing and coaching services for cyclists and triathletes. Fast Talk Laboratories offers cyclists and triathletes innovative, science-based ways to achieve any goal and solve any problem through two...

April 7, 2021

Healthy Kids Running Series Partnering with RunDoyen Coaches to Motivate Participants

Healthy Kids Running Series is partnering with RunDoyen, the leading source of online coaching for runners, to motivate its participants and their families to live active healthy lifestyles. Healthy Kids Running Series is the largest co-ed youth running series offering a five-week program for children aged 2 to 14.  Each...

April 6, 2021

USA Triathlon Announces Additional Safe Return to Multisport Resources

COLORADO SPRINGS, Colo. — USA Triathlon today announced additional resources as part of its Safe Return to Multisport initiative, a comprehensive and multi-pronged set of racing, training and event production guidelines for the multisport community to rebound from the COVID-19 pandemic. The new resources include Guidelines for COVID-19 Contact Tracing,...

April 6, 2021

Former Nike Manager Pleads Guilty in Fraud Case

Errol Andam faces 24 months to 37 months in prison after pleading guilty to criminal charges of wire fraud, money laundering and submitting a false mortgage application. The plea agreement requires Andam to pay $1.49 million in restitution to Nike and $173,172 to another company called Maplewood Mfg. In February,...

April 6, 2021

GU Energy Labs® and TerraCycle® Celebrate the Partnership’s Six-Year Anniversary & Significant Recycling Milestone

TRENTON, N.J., April 6, 2021 – Leading sports nutrition brand GU Energy Labs and international recycling leader TerraCycle®celebrate their six-year partnership with two milestones: upcycling more than 1.7 million pieces of performance nutrition packaging through their Performance Nutrition Recycling Program and a donation to-date of $19,000 to schools and nonprofit...

April 6, 2021

Mountain Hardwear Announces 2021 Non-Profit Partnerships

Richmond, Calif. (April 06, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain Guides Association (AMGA), and new additions, Protect Our Winters (POW) and YES Nature to Neighborhoods. The...

April 6, 2021

Introducing Nuun Energy, A Clean Boost With A Lasting Lift

SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...

April 6, 2021

TrainingPeaks Announces New and Extended Partnerships with National Governing Bodies

Boulder, Colo., April, 2021— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, announced National Governing Bodies (NGB) British Triathlon, Italian Triathlon, Triathlon Canada and USA Triathlon are extending their partnerships through 2021. TrainingPeaks is now partnered with 25 NGB’s around the world,...

April 6, 2021

Running USA Launches Race Director Magazine

(April 6, 2021) - Running USA, the non-profit trade association for the sport of road running, is excited to announce a new digital magazine for race directors. Race Director Magazine (RDM)’s first issue is now available for readers interested in the running industry to explore and enjoy. The first issue...

April 5, 2021

New Holland Brewing Back to Full Production After Facility Fire

Holland, MI (April 5, 2021) -- New Holland Brewing, recently included among the top-50 craft breweries in America, is back online and brewing again after a February 21st fire that occurred in their production facility. The late-night flame, which authorities suspect was electric in nature, impacted one wall and a...

April 5, 2021

HOKA x Cotopaxi “Chase The Bright Side” Questival Adventure Race Encourages Do Good and Time To Fly Participation

(Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new challenges in collaboration with leading footwear brand HOKA ONE ONE® and their partner organization Big City...

April 5, 2021

SoftBank Invests $100 Million in Fitness Startup

SoftBank is set to invest more than $100 million in at-home fitness startup Tempo. The connected fitness system retails between $2,500 and $4,000 and comes with weights, barbells, and a touchscreen display that offers instruction and live classes for a subscription fee of $39 per month. Front Office Sports

April 5, 2021

Charge E-Bikes Cycle Forward with Backbone Media

Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...