PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
April 15, 2026
Rez Run 2026: A Magic Shirt Designed to Bring the Event Theme to Life
April 15, 2026 /ENDURANCE SPORTSWIRE/ - For Rez Run 2026, we wanted to create something that felt stronger, more immersive, and more connected to the spirit of the event itself. This was also our first collaboration with Rez Run, so from the beginning, our goal was not just to make...
April 14, 2026
Altra and PLEASURES Unveil Limited-Edition “Satellite” Running Shoe, Merging Technical Innovation and Underground Culture
/ENDURANCE SPORTSWIRE/ - Altra has teamed up with Los Angeles label PLEASURES on a limited-edition collaboration that merges technical running design with underground culture, and a shared instinct to question the status quo. Long considered an outlier in the running world, Altra built its reputation by challenging conventional footwear design....
April 14, 2026
Smartwool Announces Sponsorship Agreement with Life Time
DENVER, Colorado (April 14, 2026) /ENDURANCE SPORTSWIRE/ - Smartwool today announced an agreement with Life Time (NYSE: LTH) that will bring high-performance Merino wool socks and performance apparel, as well as immersive brand experiences to Life Time’s unparalleled athletic country clubs and world-renowned athletic events. The arrangement includes in-club media...
April 14, 2026
CEO of Next League Releases New Book on Smarter Technology Investment in the AI Era
/ENDURANCE SPORTSWIRE/ - As artificial intelligence and emerging technologies rapidly reshape the sports industry, David Nugent, cofounder and CEO of Next League, today released his latest book aimed at helping sports executives make smarter, more strategic technology decisions. In The Business of Sports Technology: How to Make Smart Decisions That...
April 13, 2026
NYSC Adds AI Coaching in Retention Play
New York Sports Club has a new personal trainer who doesn’t take days off and can work with every member in the gym at once. The fitness operator has tapped Palta-backed Zing Coach, which raised $10 million in a Series A round in 2024, to launch MYCO, its new AI-powered coaching...
April 13, 2026
Sportsshoes.com becomes first online running retailer to stock UK performance nutrition brand Puresport
April 13, 2026 /ENDURANCE SPORTSWIRE/ - SportsShoes.com is believed to be the first online running shoes, running clothing and outdoor gear retailer to enter into a partnership to stock fast growing UK performance nutrition brand Puresport. The new partnership will see a selection of Puresport’s science-backed products made available on the...
April 13, 2026
Chicago Event Management and GivenGain Form Strategic Partnership to Advance the Future of Endurance Fundraising, Including the Bank of America Chicago Marathon
NEW YORK, NY (April 13, 2026) /ENDURANCE SPORTSWIRE/ — GivenGain today announced a strategic partnership with Chicago Event Management (CEM) to serve as the official fundraising platform for the Bank of America Chicago Distance Series, including the Bank of America Chicago Marathon, a key a member of the Abbott World Marathon...
April 13, 2026
Quintana Roo Announces Expanded 2026 Professional Triathlete Roster, Highlighted by Key International Signings
Chattanooga, TN /ENDURANCE SPORTSWIRE/ - Quintana Roo, a pioneer in triathlon bike innovation, today announced its 2026 professional athlete roster, welcoming 12 new athletes to its ranks. The additions bring the total number of officially supported professionals to 22—one of the broadest sponsorship rosters in the sport. Leading the 2026 class...
April 10, 2026
Cycling Activist Marley Blonsky Celebrates The Ragtag Best Friends Bicycle Club Book Launch at Sea Otter Classic
MONTEREY, CA /ENDURANCE SPORTSWIRE/ - Strong Girl Publishing, SHREDLY and All Bodies on Bikes co-founder Marley Blonsky are bringing the joy of inclusive cycling to the Sea Otter Classic next weekend, celebrating the release of Blonksy’s new children's picture book The Ragtag Best Friends Bicycle Club: A Story About Riding...
April 10, 2026
The Advanced Race Director’s Blueprint
DeKalb, Ill. (April 10, 2026) /ENDURANCE SPORTSWIRE/ — Race Director University (racedirectoruniversity.com), the nation’s first professional certification program for race directors, has released The Advanced Race Director’s Blueprint — a 200-page professional guide covering the complete process of producing legacy runs, memorial events, and tribute races for presidential libraries, athlete...
