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February 27, 2026

Liv Introduces the All-New Embolden E+ Series

NEWBURY PARK, CALIFORNIA /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women and girls on bikes, today announced the launch of the all-new Embolden E+, a capable and confidence-driven full-power trail e-MTB designed to help riders progress on mountain terrain with greater control, consistency, and fun. Purpose-built to...

Business

Cycling

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February 26, 2026

4iiii Launches New Viiiiva Heart Rate Monitor With Superior Battery Life and Comfort

COCHRANE, ALBERTA (February 26, 2026) /ENDURANCE SPORTSWIRE/ — 4iiii Innovations Inc., a leader in power-driven cycling performance, launches the newest Viiiiva Heart Rate Monitor, combining comfort, durability, and an exceptional 540+ hour battery life. Designed for athletes of all abilities, the Viiiiva uses a high-sensitivity chest strap to capture the...

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Cycling

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February 26, 2026

H2O Audio Releases Tri Run Open-Ear Headphones At $99

SAN DIEGO (Feb. 26, 2026) /ENDURANCE SPORTSWIRE/ - H2O Audio, a global leader in high-performance sport headphones and the pioneer in bone conduction technology, today launched TRI RUN, a $99 open-ear Bluetooth headphone designed for runners and cyclists. The new model joins the company’s TRI Series lineup and is available...

Cycling

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Running

Triathlon

February 25, 2026

SIDI launches Spring/Summer 2026 collection, marking a bold new era for the iconic brand

MASER, Italy (February 25, 2026) /ENDURANCE SPORTSWIRE/ – Since 1960, SIDI has been renowned for its dedication to quality and technical innovation, defining what performance footwear means for cyclists. SIDI's Spring/Summer 2026 collection combines advanced materials, updated aesthetics, and rider-first engineering to raise the standard across every discipline and every...

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February 25, 2026

SUPERTEAM Challenges the Amateur Model With “Live Like A Pro”

A $27,000 Contract for Age-Group Triathletes Not coaching. Not a club. A professional contract. Montreux, Switzerland (February 25, 2026) /ENDURANCE SPORTSWIRE/ — SUPERTEAM today announces what may be one of the most disruptive moves in modern endurance sport: a $27,000, contract-based professional triathlon team built exclusively for age-group athletes. The...

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Products

Triathlon

February 25, 2026

Garmin releases annual inReach SOS message report

OLATHE, Kan.(February 25, 2026) /ENDURANCE SPORTSWIRE/– Garmin (NYSE: GRMN) today released its 2025 inReach® SOS report, highlighting trends involving SOS incident messages reported to the Garmin Response℠ international emergency coordination center during the past calendar year. The report provides insights into the activities of adventurers who found themselves in need...

Cycling

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Running

Studies

February 25, 2026

ERC Timing Services Launches as New Independent Provider of Elite Timing Solutions for Endurance Events Nationwide

[Bettendorf, IA] — [February 25, 2026] /ENDURANCE SPORTSWIRE/ - ERC Timing Solutions, a new independent race timing and event services company, has officially launched, bringing elite-level timing, scoring, and event support to endurance events across the United States. Founded by industry veterans Adam Tisue and Kevin Jandt, ERC Timing delivers...

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Running

February 24, 2026

Garmin announces feature updates for select smartwatches

OLATHE, Kan. (February 24, 2026) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced new software and feature updates for select smartwatches, including Venu® X1, vívoactive® 6, fēnix® 8 Pro, Forerunner® 570 and Forerunner 970 and more, along with updates available to all users in the Garmin Connect app. These features can help users as...

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Running

February 24, 2026

LemurStrap Launches Sales Partnership with B&H, the largest online photo and video equipment retailer in the U.S.

/ENDURANCE SPORTSWIRE/ - LemurStrap announces their newly cemented sales partnership with B&H Photo Video, which will enable the direct to consumer startup founded in 2024 to reach more photographers with their wildly popular and creative re-imagining of the conventional camera carry strap called the LemurStrap. In an era when ecommerce...

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