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January 6, 2026

Magic Race Swag Redefines the Finish Line_ Turning Race Gear into a Viral Marketing Engine

DONGGUAN (January 6, 2026) /ENDURANCE SPORTSWIRE/ – In a strategic move to address the growing challenge of participant retention and sponsorship value, the team behind the innovative X T-shirt and X Medals brands has announced a comprehensive consolidation and rebrand. Introducing Magic Race Swag, the industry’s first "Interactive Experience Partner"...

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January 6, 2026

STOKE Footwear Launches To Celebrate The 65 Million All-American Guys Forgotten By Athletic Footwear

New Hampshire (January 6, 2025) /ENDURANCE SPORTSWIRE/ - Today marks the official launch of STOKE Footwear, a new casual-lifestyle brand founded by footwear veteran Rick Blackshaw, built to serve the 65 million all-American guys overlooked by today’s athletic footwear giants. The brand’s website is now live at stokeshoes.com, and STOKE...

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January 6, 2026

Race Director University Relaunches in 2026 with Online Certification Platform and New Mobile App

DeKalb, Ill. (January 6, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU), the first national certification program for race directors in the United States, has announced its 2026 relaunch featuring an entirely online certification platform, interactive learning tools, and a new mobile app that allows race directors to complete their...

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Running

Triathlon

January 6, 2026

SaltStick® Launches Energy Gummies, Irresistible Bursts of Energy and Electrolytes to Power Any Workout

Thousand Oaks, Calif. (January 6, 2026) /ENDURANCE SPORTSWIRE/ — SaltStick®, a leader in electrolyte innovation, today announced the U.S. launch of SaltStick Energy Gummies. Each packet delivers an irresistible combination of quick carbohydrates and electrolytes, providing up to 36 grams of carbohydrates and 170 mg of sodium and potassium to...

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January 5, 2026

Stay on top of nutrition goals in Garmin Connect

OLATHE, Kan. (January 5, 2026) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) is making it easier for users to track their food intake with the addition of nutrition tracking in Garmin Connect™. This feature is the latest of several exciting enhancements for those with a Garmin Connect+ plan, letting users track...

Cycling

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Running

December 24, 2025

Movemint Introduces Gift Cards Feature, Making Event Registration the Perfect Gift

San Francisco, CA (December 24, 2025) /ENDURANCE SPORTSWIRE/ – Movemint, the modern platform transforming athletic events, is excited to announce the launch of Gift Cards, a new feature that enables athletes to give the gift of registration for endurance events on the platform. Gift Cards provide a flexible gifting solution...

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December 23, 2025

BikeInsure Launches New Enrollment Platform to Simplify Bicycle and E-Bike Insurance Nationwide

Washington, DC (December 23, 2025) /ENDURANCE SPORTSWIRE/ – BikeInsure, a U.S.-based Insurtech company focused exclusively on bicycle and e-bike insurance, today announced the launch of its new enrollment platform. The upgraded platform features a simple, streamlined two-minute online sign-up experience, making it easier than ever for bike owners nationwide to secure...

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Cycling

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Triathlon