PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 10, 2025
How Artist Greg Itahara Turned the Lowly Singlet Into the Coolest Canvas
At the Chicago Marathon this weekend, every competing runner will have a story for what brought them to the starting line. Some, however, will actually wear their story on their sleeve—or, rather, on their sleeveless singlet. Enter Greg Itahara, a Chicago-based artist whose hand-painted singlets have become some of the most meaningful garments...
October 9, 2025
What Gear Are the Pros Using?
They move so fast. At the 2025 Ironman World Championship, the women are saying that it’ll take an 8:20 to take the crown. Moving that quickly, how can we possibly know the special, well-tested gear they’ll use en route to a new era of Ironman racing? triathlete
October 8, 2025
The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions
Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...
October 1, 2025
Oura Launches Sportier Version of Famous Smart Ring, Other Big Updates
Oura is entering a new era. The Finnish smart ring maker, which has sold more than 5.5 million devices since 2015 and is on track to hit $1 billion in revenue this year, is unveiling its broadest product expansion yet. Athletech NEWS
October 1, 2025
Peloton Just Announced a New Fleet of Equipment and AI ‘Dynamic Coaching
As of today, a ton of massive changes just hit the Peloton ecosystem. The at-home fitness giant didn't just overhaul one part of the structure 6 million people rely on for quality workouts—it made improvements and tweaks across its hardware, software, content, and partnerships. LIFEHACKER
September 30, 2025
Whoop opens blood-testing service to what it says is a 350,000-person waitlist
Fitness band maker Whoop formally opened Whoop Advanced Labs for business on Tuesday. Some 350,000 people were on the waitlist after the service was previewed in May, the company told TechCrunch. TechCrunch
September 29, 2025
‘Break-Apart’ Bike Helmet Claims to Dramatically Reduce Concussion Risk: RLS Tech
For Tony White, the Chief Technology Officer of nascent helmet brand RLS, the snow globe on his desk isn’t for nostalgia. It’s a prop to explain the different forces that impact our brains in an accident. A simple up-and-down motion certainly creates a flurry of snow, but a quick rotation causes...
September 23, 2025
ASICS Outruns Rivals With Summer Fitness App Surge
Turns out it was a good summer for fitness brand ASICS. The PYMNTS.com Fitness Apps page offers a monthly ranking of smartphone Fitness Apps, assessing them based on publicly available information and exclusive app usage data, helping users identify the top performers in the market. The ranking aims to provide precise...
September 23, 2025
Wahoo patent suggests plan for new ‘side-to-side’ tilting exercise bike
Indoor riding might be about to get even more realistic, with a new Wahoo patent suggesting ‘side-to-side’ leaning might soon be a feature on an upcoming smart bike from the brand. The patent, filed earlier this year and published last month, is for an ‘exercise bike with side-to-side motion mechanism’, and appears to be an...
September 22, 2025
The Running Shoes of the Fastest Pro Men at the 2025 IRONMAN World Championship
Six of our top fifteen pro men run splits from this year’s IRONMAN World Championships came from athletes who did not wind up earning prize money. In fact, two of our top run splits were put up by athletes well outside the top 25. ASICS had the most athletes out...
