PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
September 5, 2025
Strava-owned Runna takes its biggest leap yet with global language rollout
Strava’s recent acquisition, Runna, is going global in a big way. The popular running coaching app has announced that its full platform experience is now available in seven new languages, marking the company’s most ambitious step toward international expansion to date. yahoo! tech
September 3, 2025
Adidas Just Dropped What Could Be Its Most Disruptive Trainer of the Year. It’s Not a Super Shoe
The Adidas Treadflow is the world’s first running shoe designed specifically for how millions of people train. And once you find out what that means, you’ll probably be shocked that no brand has done it before. GEAR PATROL
September 3, 2025
Fittest launches new well.being editorial platform
The new digital platform, called well.being, will cover performance sport, hybrid culture, nutrition, recovery, health tech, lifestyle, and the wider wellness economy. According to the company, it will combine reporting, longform features, and multimedia storytelling. ENDURANCE.BIZ
September 3, 2025
Polar Loop arrives as a screenless fitness tracker with no subscription
The all-new wearable is essentially a slightly tweaked, consumer-facing version of last year’s B2B Polar 360 tracker—and, crucially, arrives without a subscription fee. Instead, the Finnish brand is making Loop available for pre-order at $199.99/£149.50 ahead of its 10 September shipping. WAREABLE
September 2, 2025
Why Specialized’s New eMTB Costs as Much as a Car
To celebrate the undeniable success of the new Levo 4, Specialized has dropped a limited edition S-Works Levo 4 with custom paint-work, the latest Fox Podium fork, and a few other ridiculously bespoke parts – but it won’t come cheap, and this ultra special eMTB is going to cost you $20,000...
August 29, 2025
A Colorado-based Brand Makes Highly Rated Recovery Tools — and It’s Putting Forth Shoes as Another
Tools in a runner’s recovery arsenal may include a foam roller, compression boots or a massage gun. Roll Recovery — a Boulder, Colo.-based company that makes those very items, as well as an analog massage contraption that looks something like an elaborate bench vise — is making the case that...
August 25, 2025
Wearables Move Beyond Fitness With Nuna Pendant, a $299 AI Necklace That Tracks Emotional Health
Wearables have spent the last decade tracking steps, sleep and stress. But one startup wants to measure something more elusive: emotions. ThingX, a digital health-tech venture spun out of the Chinese University of Hong Kong’s AIoT Lab and supported by a team of global researchers, has unveiled the Nuna Smart...
August 20, 2025
Google announces new AI-powered personal health and fitness coach for Fitbit
At its Made by Google event on Wednesday, the company announced a new AI-powered personal health coach built with Gemini that’s coming to Fitbit. The tech giant says the new personal health coach is a fitness trainer, sleep coach, and wellness advisor all in one. Google plans to roll out a preview of the...
August 20, 2025
Too Good to Be True? BikeOn Unveils ‘CycleClick’ Clip-On Power Meter
BikeOn is shaking up the power meter world with the launch of CycleClick, a compact, clip-on device that claims pro-level power metrics with no tools, no crank swaps, no fuss. GEAR JUNKIE
August 19, 2025
SHA, Whoop Bring Wearable Tech to Wellness Tourism
SHA, the upscale health and longevity resort with locations in Spain and Mexico, and a UAE property set to open in 2027, is partnering with wearable leader Whoop to integrate real-time data into its high-performance health program. Athletech NEWS