PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
April 16, 2026
Gatorade revamps brand to compete in booming hydration market
Gatorade is undergoing a major transformation as it faces growing competition in the rapidly expanding hydration market. The brand’s parent company, PepsiCo, announced a sweeping overhaul aimed at repositioning Gatorade from a traditional sports drink into a broader hydration brand that appeals to everyday consumers—not just athletes. While Gatorade still...
April 13, 2026
NYSC Adds AI Coaching in Retention Play
New York Sports Club has a new personal trainer who doesn’t take days off and can work with every member in the gym at once. The fitness operator has tapped Palta-backed Zing Coach, which raised $10 million in a Series A round in 2024, to launch MYCO, its new AI-powered coaching...
April 7, 2026
EXCLUSIVE: Alo Launches New Trail Sneaker as It Continues to Invest in Footwear
Alo is set to launch its first trail sneaker as the wellness lifestyle company continues to invest in the footwear category. Aptly named the Alo Trail, the sneaker is described by the company as a “a high-performance silhouette engineered for multi-terrain movement.” To accomplish this, the Alo design team added...
March 25, 2026
Nike’s First Collaboration With a Run Store Features a Super Shoe and Its Most Heavily Cushioned Trainer
Despite Nike’s very origins in running and its leading position in establishing sneaker collaborations, the brand has never collaborated with a specialty run store. That’s now set to change with Renegade, which has doors in Los Angeles and Oakland, Calif., taking on a super shoe and the most cushioned trainer in the...
March 21, 2026
Marathon cheaters exposed: Meet the internet sleuths keeping runners honest – with fitness influencers under the spotlight
When runners have crossed the line following 26.2 gruelling miles of stomping their feet into the tarmac, one of the first things they do is look at their smartwatch. Have they got a PB? Did they achieve their target time? If the answer to both questions is yes, the majority...
March 17, 2026
Shimano to pay $11.5m penalty for failing to report crankset hazard
Shimano has agreed to pay an $11.5 million civil penalty in the US for failing to immediately report that the cranksets it recalled in 2023 posed a hazard to users. The parts manufacturer recalled 760,000 11-speed Hollowtech II cranksets in September 2023, reporting more than 4,500 incidents of the product separating, six of which...
March 16, 2026
Peloton Officially Heads to the Gym, Accelerating Commercial Ambitions with Connected Fitness Series for Heavy Use Locations
Peloton (NASDAQ: PTON) today announced the introduction of the Peloton Commercial Series, the company’s first bike and tread products engineered specifically for high-traffic gym floors. The milestone marks the company’s continued evolution from a primary focus on at-home connected fitness to a leader across the full fitness and wellness ecosystem....
March 12, 2026
Microsoft’s Copilot Health can use AI to turn your fitness data and medical records ‘into a coherent story’
Microsoft has unveiled Copilot Health, an AI-powered tool it claims can help make sense of your medical records, health history and fitness data from wearables, should you grant it access to that information. The company said it will be in a "separate, secure space" in the Copilot app and that the...
March 12, 2026
Nike, Skechers, Levi’s Are Among the Top Brands American Consumers Would Consider Purchasing: Survey
Nike is the most considered fashion brand in the U.S., according to YouGov’s new U.S. fashion retailer rankings 2026 report — which analyzes the apparel, footwear and accessories brands Americans are most likely to consider purchasing. The ranking is based on YouGov BrandIndex data collected from more than 32,600 U.S. adults between...
March 10, 2026
Hezo Sports Will Make You Custom 3D-Printed Zero Drop Road & Gravel Shoes for Your Feet Only
The use of 3D printing has become commonplace in the cycling industry for good reason: the technology allows designers to produce complex shapes and products that may not be possible otherwise (or at least not financially viable). In spite of that, the cycling industry still has yet to crack the...
