PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

February 10, 2025
Showcased3M collaborates with Hazzys, Lafuma, Pelliot, and Vector on fresh outdoor styles
ST. PAUL, Minn. (February 10, 2025) /ENDURANCE SPORTSWIRE/ – 3M™, a global leader in advanced insulation and moisture-wicking technology, has teamed up with four exciting brands—Hazzys, Lafuma, Pelliot, and Vector—to bring 3M™ Thinsulate™ Insulation to the slopes in fresh and exciting styles. The latest looks were recently showcased at the...

February 10, 2025
ShowcasedUnwaffle Fuels the Unroad: Athlete-Focused Breakfast Joins the Belgian Waffle Ride Series
BOZEMAN, MT – (February 10, 2025) /ENDURANCE SPORTSWIRE/ – Unwaffle, the superfood breakfast crafted for athletes, is thrilled to join the legendary Belgian Waffle Ride (BWR) as the Official Unwaffle Sponsor of the Unroad Series. Cyclists tackling the most grueling courses in gravel racing can now fuel up with a...

November 6, 2024
ShowcasedFreddy Merckxury: BWR’s Virtual Domestique Enhancing the Belgian Waffle Ride Experience
SAN DIEGO /ENDURANCE SPORTSWIRE/ - Monuments of Cycling, the creative force behind the iconic Belgian Waffle Ride (BWR), is proud to announce the latest addition to its growing toolkit of groundbreaking race experiences: Freddy Merckxury. Part Eddy Merckx, part Freddie Mercury, Freddy is no average AI tool. This custom-built virtual...

October 16, 2024
ShowcasedBelgian Waffle Ride Expands with the Quad-Tripel Crown of Gravel Series and New Events in 2025, Registration Open Now!
Del Mar, CA – [October 16, 2024] /ENDURANCE SPORTSWIRE/– The Belgian Waffle Ride (BWR) continues to redefine gravel cycling in 2025 with the launch of the Quad-Tripel Crown of Gravel Series and a thrilling new venue for the legendary Belgian Waffle Ride California (BWR CA) at the breathtaking Del Mar Polo Fields. This iconic...

September 25, 2024
ShowcasedX-BIONIC® Strides Into The North American Market, Launches Industry-first Trail Shoe System
Denver, CO. /ENDURANCE SPORTSWIRE/ – Swiss-engineered, science-based performance apparel brand, X-BIONIC®, is proud to announce its launch into North America, alongside the debut of their first ever footwear offering; the TerraSkin trail system. X-Bionic is centralized in the advanced innovation hub of Zurich, Switzerland, under the leadership of Max Lenk, CEO....

September 3, 2024
ShowcasedFront Pack Launches the First Social Network for Endurance Athletes
AUSTIN, TX - September 3, 2024 /ENDURANCE SPORTSWIRE/ - Front Pack, the first social network designed for both avid and casual endurance athletes is now available at www.frontpacksports.com and through the Apple App Store and on Google Play. Built on the values of authenticity, fostering meaningful connections, mutual accountability, and...

July 16, 2024
ShowcasedSeamlessly Connect Apple Watch to Garmin Edge GPS
Ludres, France/ENDURANCE SPORTSWIRE/ - Cycling enthusiasts and tech aficionados are set to elevate their performance with the HR2VP data field. This innovative tool allows users to connect their Apple Watch to Garmin Edge GPS devices, providing an unparalleled heart rate monitoring experience without the need for additional hardware. Heart Rate Monitoring...

July 3, 2024
ShowcasedAll-new Parlee Taos Gravel Bike Brings Next-Level Traction
JULY 3, 2024 - Beverly, MA /ENDURANCE SPORTSWIRE/ - “Gravel” has become more than just riding on dirt roads. More than a way to escape traffic and routine. It’s how we immerse ourselves in our environment, and the all-new Parlee Taos delivers an entirely new level of compliance that not only...

May 14, 2024
ShowcasedMountain Hardwear Wants You to Be Sun Wise: Launches New Sun Protection Apparel and Partnership with The Skin Cancer Foundation
Richmond, Calif. [May 14, 2024] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, today announced new additions to its sun protection line of apparel, as well as a new partnership with The Skin Cancer Foundation. Since 1979, The...

May 7, 2024
ShowcasedINFINIT Nutrition Introduces Personal Nutrition Coaching Services for Athletes
CINCINNATI, OHIO - May 7, 2024 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the trailblazer in customized nutrition solutions for athletes, proudly unveiled its new suite of Nutrition Coaching services, designed to improve athletic performance through personally tailored nutrition plans designed by a certified sports dietitian. With a focus on eliminating guesswork...