Ultrarunner and LeLa V Founder Erika Reyes Announces New Book Breaking the Cycle, Launching B2B Consulting to Help Non-Profits Maximize Fundraising Through Wellness Events

May 25, 2026

SARASOTA, FL /ENDURANCE SPORTSWIRE/ – Resilience isn’t about having all the answers; it’s about having the courage to take the next step. Today, Erika Reyes—accomplished ultrarunner, founder of athletic bodycare brand LeLa V, and Charity Wellness Event Consultant—announced the upcoming release of her debut book, Breaking the Cycle: How I Ran My Way to a New Beginning Through Ultrarunning, Resilience, and Self-Belief.

Simultaneously, Reyes is expanding her strategic consulting services to help non-profits, corporate wellness programs, and community organizations leverage the booming fitness and wellness market to drive high-yield fundraising and deep community engagement.

Part raw memoir and part universal invitation, Breaking the Cycle chronicles Erika’s journey from feeling stuck and uncertain to rebuilding a life rooted in purpose. Through the grueling and healing lens of endurance sports, she explores how the simple act of forward motion can lead to a profound rediscovery of self.

“You don’t have to have it all figured out to move forward,” says Erika. “You just have to choose not to stay where you are. My hope is that this book serves as a reminder, especially to a younger generation, that you can survive the hard chapters. Running came at a crucial time in my life—it gave me purpose and a strength I forgot I had. Now, community wellness events have the power to fund and uplift vital organizations, and I am dedicating this next chapter to helping non-profits build those impactful wellness platforms.”

Capitalizing on the Wellness and Charity Event Market

Beyond the page, Reyes is utilizing her unique intersection of elite athletic endurance and business acumen to solve a major pain point for non-profits: event monetization, corporate sponsorship acquisition, and participant retention. As a Charity Wellness Event Consultant, she provides organizations with the turnkey blueprint needed to design, market, and execute highly profitable walks, 5Ks, and peer-to-peer fitness fundraising campaigns in a crowded market.

The Intersection of Story, Wellness, and Product

Erika’s mission extends into the retail and digital space. Her business, LeLa V, was born from the same self-belief found in the miles of an ultramarathon. More than just an athletic bodycare line available in select healthy markets and online, LeLa V is a community designed to cheer on those pursuing active lifestyles—a physical extension of the book’s core philosophy that we all deserve a support system while we chase our “next chapter.”

Breaking the Cycle is currently available for pre-order at both Barnes & Noble and Amazon.

Non-profit executives, event directors, and media outlets looking to book Erika Reyes for consulting, or interviews can connect via her website erikareyes.com or follow her journey on Instagram erikaembracesgrowth.

About the Author

Erika Reyes is an ultrarunner, author, Charity Wellness Event Consultant, and the founder of LeLa V, a premier bodycare brand for athletes and active lifestyles. Based in Sarasota, Florida, she is dedicated to supporting her community, advising organizations on wellness event strategy, and inspiring others to find strength through movement and resilience.

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