Nike Is Serving Athletes Faster Through AI-Powered Shopping on Google

May 20, 2026

Ahead of this summer’s football tournament, Nike will integrate with Google’s new AI commerce capability, making it more seamless for consumers to discover and purchase the latest Nike innovations, including football boots, kits and fan apparel.

Nike is expanding on its vision to elevate and integrate the marketplace to serve athletes* where they are today — and where they’re headed next — through more seamless AI-powered consumer experiences.

Moving at the speed of evolving consumer behavior, Nike is integrating the Universal Commerce Protocol-powered multi-item checkout on Google. This capability advances how consumers shop through AI-powered technology to deliver a seamless experience, from product discovery to purchase, checkout and beyond.

Nike is integrating this new multi-item cart shopping capability at launch in early June in the U.S. Consumers will be able to explore and purchase Nike products simply and directly in the Gemini app and in AI Mode on Search. WebWire