PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
November 15, 2023
GCN+ is Shuttering its Live Streaming Services and App in December
GCN+ — the live streaming service as part of the Global Cycling Network — is closing effective December 19. In what’s a big blow to cycling fans who grew accustomed to watching the Tour de France and other major races live via the app, officials confirmed Wednesday that the popular...
October 31, 2023
Aston Martin Enters The High-End Cycling World With Its All-New .1R Bike
Aston Martin joins the two-wheel world with help from J.Laverack. Luxury meets innovation as Aston Martin joins forces with J.Laverack to launch the J.Laverack x Aston Martin .1R, showcased as the pinnacle of bespoke bicycles. This collaboration is a fusion of automotive high-performance design and cycling craftsmanship, resulting in a...
October 18, 2023
Peloton To Bring Live Sports To Its Fitness Devices
Everyone wants live sports these days — and one of the biggest players in the at-home fitness industry is stepping onto the court in a major way. Peloton will soon offer live NBA and WNBA games from compatible devices via its new entertainment hub, marking the first time it has...
October 17, 2023
Nike Launches Strength Training Equipment in Latest Fitness Move
ike’s release of weight lifting equipment is right on time, as strength training continues to surge in popularity among fitness enthusiasts, being named the top wellness trend in 2024. The debut collection includes dumbbells, kettlebells and barbells available in hard chrome, black chrome and premium coated finishes, grind bumper plates...
October 17, 2023
Peloton Expands Into Austria
Peloton announced its expansion into Austria, its fifth market outside the U.S. Starting today, the Peloton Bike, Bike+, and select accessories will be available to consumers in Austria through its expanded relationship with Amazon. Sport-Tiedje, the largest specialist retailer of home fitness equipment in Europe, will sell Peloton Bike, Bike+,...
October 10, 2023
EXEC: Report Sees Crocs, Hoka, New Balance, and On Increasing Teen Appeal
Crocs, Hoka, New Balance, and On were among the brands in the active lifestyle space that increased their appeal with teens in Piper Sandler’s 46th Semi-Annual Taking Stock With Teens Survey. Nike dominated teen mindshare in footwear and apparel but lost its appeal in the performance category, while Adidas, Converse,...
October 5, 2023
PowerBar Founder Back in the Game with Jambar Energy Bars
Jennifer Maxwell is returning to the energy bar world with one of the most impressive pedigrees in the market. She and her husband, Brian, founded PowerBar about 40 years ago, and later sold the company to Nestle in 2000. Now she’s back with Jambar, which are organic, naturally sweetened energy...
October 3, 2023
How Fitness Coaches Should Use AI for Program Design
Artificial Intelligence (AI) has become a popular tool in a ton of industries across the world over the last year or so. In a previous exploration of AI in coaching, we dove into how AI intersects with fitness coaching and discussed how it could be perceived not as a threat...
October 2, 2023
Wahoo closes RGT virtual cycling app 18 months after buying it
US-based Wahoo Fitness, best known for its Elemnt GPS bike computers and Kickr indoor trainers and smart bikes, has until now been offering its Wahoo X software in two parts: Systm – formerly The Sufferfest – which is for structured training, and the RGT virtual cycling app. Now, though, Wahoo has...
September 26, 2023
Adidas tests upper limit of running market with $500 shoe
Adidas' newest running shoes, worn by Ethiopia's Tigist Assefa on Sunday to set a new women's marathon world record in Berlin, went on sale on Tuesday with an eye-watering price tag that will test the enthusiasm of amateur runners. At $500 a pair, the Adizero Adios Pro Evo 1 cost...
