PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
April 18, 2023
Social cycling app Link My Ride secures investment from sports stars
Link My Ride, the social cycling app, has secured investment from a range of high profile names from across sport, including F1 star Valtteri Bottas, alongside current professional cyclists Daryl Impey, Tiffany Cromwell and Ryan Gibbons. Headlining the list of new sporting investors is Finnish Formula 1 driver Valtteri Bottas,...
April 15, 2023
Fitstop To Expand Into U.S. Market; Hires NA Athletic Director
Australia-based fitness chain Fitstop reported plans to enter the U.S. market with a flagship location opening in Santa Monica, CA. The company also plans to open ten U.S. locations by the end of 2023. Peter Pisani was hired as Fitstop’s North America Athletic Director. SGB Media
April 12, 2023
My New Favorite Exercise Is a $200 Jump Rope: Hear Me Out
At its core, the Crossrope system consists of a high-quality rope (actually braided steel inside a rubber housing) and handles with a clasp. These clasps allow you to swap out ropes of various weights — Crossrope sells ¼-pound,½-pound, 1-pound, and 2-pound ropes, as well as some extra-light speed ropes. This review...
March 31, 2023
Brooks to Invest $10 Million in New Initiative to Empower Young Runners
On Friday, the Seattle-based performance brand unveiled “Future Run,” a new program aimed at teaching young people the benefits of running. The new initiative is an evolution of the brand’s current community impact work and aims to reach one million young runners in the U.S. with a $10 million investment...
March 30, 2023
What You Do (and Don’t) Need in a Running Shoe
Humans have run for hundreds of thousands of years, most without the benefit of cushy, brightly colored footwear. But take a stroll around a sporting goods store or scroll through a running website, and you’ll find a dizzying array of options. Some promise speed, others comfort and injury reduction —...
March 28, 2023
Oofos Completes Funding Round Led by Pro Athletes Derek Carr, Alex Smith and Dawn Staley
Oofos has completed a new round of funding, which was led by Derek Carr of the New Orleans Saints, retired NFL quarterback Alex Smith and WNBA star turned championship-winning women’s college basketball coach Dawn Staley. The trio of sports stars all had ties to the active recovery footwear brand prior...
March 27, 2023
Gary Fisher Does E-Bikes: Mountain Bike Pioneer Launches ‘Morelle’ Brand
With a new company called Morelle, mountain bike pioneer Gary Fisher claims to have developed a line of e-bikes far superior to the market's current offerings.
March 21, 2023
Cycling kit industry branded ‘deeply broken’ as yet another brand closes down
The American apparel manufacturer from North Carolina today announced that it will cease operations in April, following an unsuccessful round of community financing. CEO David Billstrom explained that the recent WeFunder community financing campaign fell short, raising only 50% of the brand’s one-million dollar target. Cycling Weekly
March 17, 2023
Supersapiens DQ for Pro Athlete
The UCI has disqualified a pro cyclist for using a Supersapiens sensor during the Strade Bianche two weeks ago. She finished 3rd. For those not familiar, Supersapiens is a continuous glucose monitor system, which lets athletes see their glucose levels in almost real-time (there’s some slight delay because it’s measuring...
March 14, 2023
Google’s working on an updated version of its medical A.I. that can answer health questions
Google on Tuesday announced new health initiatives and partnerships at its annual event called “The Check Up.” The Google Health team shared updates about features coming to search, tools for building health apps and the latest in artificial intelligence-powered health research. During the event, the company discussed new partnerships to help...