PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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September 13, 2023
Canyon opens Innovation Lab to unlock ‘next level’ of bicycles
Canyon Bicycles has opened an Innovation Lab at its HQ in Koblenz, Germany, marking an evolution in the brand’s approach to product development. The new design and development forge is a cutting-edge facility, staffed by Canyon’s team of bike engineers and designers, who are charged with continuing the company’s success and...
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September 13, 2023
Allyson Felix has created a runner just for women
Allyson Felix, the most decorated female Olympian in athletics history, has only just begun creating the change she hopes to achieve in women’s sports. On Wednesday, the American track and field star, known for her fierce advocacy for women and mothers, unveiled a women’s performance runner for the shoe brand Saysh she co-founded...
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September 11, 2023
Pirelli Recalls Over 15K P ZERO Race TLR Bicycle Tires
Italian tiremaker Pirelli has recalled more than 15,000 P ZERO Race TLR tires due to the possibility that the tubeless tire bead will unseat from the rim. According to the Consumer Product Safety Commission, Pirelli received one report of a tire unseating, leading to a minor injury and the recall....
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September 7, 2023
Saucony Uses a Corn-Based Midsole for Its Most Sustainable Sneaker Ever
Saucony is launching its most sustainable sneaker yet with today’s release of the Triumph RFG, which stands for “Running for Good.” The runner boasts a corn-based midsole and utilizes plant-based dyes for its upper. It arrives as part of Saucony’s pledge to feature organic, recycled, or renewable materials in 90...
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September 1, 2023
Keepme Uses AI To Help Gyms Create On-Brand Fitness Marketing Content
Keepme, an AI-powered platform for fitness operators, has released Creator, a new generative tool developed specifically for gym content marketing teams. Keepme Creator learns a fitness brand’s tone and voice to maintain brand consistency and leverages large language models such as ChatGPT to produce creative content and drive growth. The new...
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September 1, 2023
Adidas Intentionally Made a Running Shoe That’s ‘Illegally Fast’
Today, Adidas is debuting the Adizero Prime X 2 Strung and highlighting its status as “illegally fast.” The infractions come via a heel stack height of 50mm, 10mm above the limit, and two carbon-infused plates doubling the amount allowable in a single shoe. Although official competitions aren’t in play, there...
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September 1, 2023
3D-printed outsole helps spread seeds on runs
With the aim of promoting biodiversity in urban areas, a product designer has created a 3D-printed outsole inspired by Velcro and bison hooves that lets runners pick up and spread wild seeds while racking up kilometres. The outsole, a chunky synthetic slip-on covered in hundreds of flexible, soft hooks, is...
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August 31, 2023
A ‘World-Class Gym on Wheels:’ Randy Hetrick Has Big Plans for OutFit Training
The TRX founder has begun franchising his next big fitness business idea: outdoor workouts enabled by modern tech. A couple of years ago, Hetrick started OutFit Training, a concept that offers interval-style strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors and...
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August 29, 2023
Alo Yoga Launches Supplement Line, Continuing Wellness Push
Alo Yoga has mindfully moved into the supplement space, recently unveiling new gel-based ingestible wellness products and partnering with Sephora to launch its beauty and recovery line in stores in early September. Athletech
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August 24, 2023
Strava Adds More Photo-Based Tools to Route Planning
Strava has added a new feature for Subscribers that lets you see photos while route planning on desktop now, and more specifically, lets you see the exact location of said photos. This is a major upgrade over the Strava route-photo feature introduced earlier this year that showed you photos along...
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August 18, 2023
Saucony, ASICS Gaining on HOKA
HOKA’s sales grew from about $900 million to $1.4 billion from fiscal 2022 to 2023 and it’s still rocketing upward. The big movers are ASICS and Saucony and the moves are striking. Saucony has almost doubled its share, from 12 percent to 21 percent, in a 3-year span. HOKA’s lead...
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August 18, 2023
Meta Pushes Into VR Fitness: Why the Tech Giant Is Just Getting Started
In early 2023, Meta completed its acquisition of Within, maker of the popular VR fitness app Supernatural, for a reported $400 million, cementing the tech company’s entry into the space. In the four years or so between its first foray into VR and its decision to shell out big bucks...
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August 11, 2023
British Cycling could take legal action to prevent Japanese and French Federations from using new track bikes
British Cycling is considering taking legal action over potential patent infringements from the new bikes of the Japanese Track Cycling Federation and French Track Cycling Federation. Cycling Weekly understands the potential infringements relate to the wide fork and seat stay designs on the Look P24 and V-IZU TCM. This design...
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August 8, 2023
Asics Posts Another Record Quarter Thanks to Global Return of In-Person Sporting Events
Asics hit another milestone in the second quarter of 2023, reporting its highest-ever quarterly sales as business increased year-on-year in all regions and categories in the period. According to the Japan-based athletic brand, net sales in the second quarter increased 28.9 percent to 290 billion yen ($2.03 billion based on...
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August 3, 2023
Strava offers tool to calculate carbon savings and encourage more environmentally friendly transportation
Strava has announced a new tool that focuses on carbon savings. Starting today (Cycle to Work Day in the UK), users who tag their activities as commutes on Strava can see their estimated carbon savings when commuting by running, walking, cycling or e-biking instead of traveling by car. A recent...
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August 3, 2023
Nike Leans Into In-Person Fitness As Lululemon Cuts Back
Sports apparel giant Nike has launched “Nike Studios” as the brand jumpstarts its in-person fitness presence with a new group training concept. The first two planned Nike Studios are planned to open in Southern California’s Newport Beach and West Hollywood neighborhoods — with one location serving as a Nike Training...
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August 1, 2023
New Balance Taps Blue Bottle Coffee for New Fresh Foam X 1080v12 Sneaker Collaboration
New Balance is giving its Fresh Foam X 1080v12 sneakers a jolt of caffeine, thanks to Blue Bottle Coffee. The sneaker brand has partnered with Blue Bottle in a new collaboration, which is now live online. The duo’s $180 style features the Fresh Foam X 1080v12’s signature chunky silhouette, complete with light cream-dyed...
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July 28, 2023
Hot-Selling Hoka Looks to Meet Excess Demand with DTC
High-growth running brand Hoka continued its strong performance in the first quarter for parent company Deckers Brands – so much so that the company boosted its full-year revenue outlook based on Hoka’s results despite every other brand it its portfolio recording first quarter sales declines. For the quarter ended June...
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July 28, 2023
Clif Bar Continues to Improve Profitability Under New Owner
Mondelez International said its recently-acquired Clif Bar business continued to improve profitability in the second quarter with the help of higher prices amid “robust” sales growth and as Clif Bar recently overhauled its management team, including the exit of CEO Sally Grimes. At the close of February, Alexandre Zigliara was...
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July 14, 2023
This Italian Brand Is Making Running Shoes Out of Socks
After announcing its U.S. debut in March, Italy-based UYN — an acronym for “Unleash Your Nature” and pronounced “Win” — revealed its next atypical innovation: running shoes made from socks. The brand, founded by design and manufacturing company Trerè Innovation, will debut UYN Running in spring ’24. UYN Running will include several...
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July 13, 2023
Concept eBike from Look Cycle has No Drivetrain, Just Wires
Look Cycle does already offer a few ebikes, but this is radically different than something like the E-765 Gotham. Featuring a low standover height, and striking industrial design, the bike has everything you’d need to make a solid commuter bike – except the drivetrain. Bike Rumor
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July 10, 2023
Rad Power Bikes is pulling out of Europe to focus on US e-bike sales
Rad Power Bikes is pulling out of Europe, six years after first opening an office in the Netherlands in an effort to tap into the region’s bike-friendly market. Around 40 employees will be laid off by the end of the year, and the Seattle-based company will no longer sell its...
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July 3, 2023
ChatGPT on Wheels: Here’s How the ‘World’s Smartest Bike’ Works
ChatGPT — the increasingly ubiquitous artificial intelligence software — now powers a bicycle. Urtopia, the brand behind this innovation, touts its ChatGPT-integrated e-bike as “the bicycle with a mind.” What it boils down to is an advanced Siri-like utility that can help you navigate in unfamiliar urban environments without having to stop and fiddle...
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June 22, 2023
This inflatable helmet is claimed to be 4x safer than a foam helmet – and it fits in your pocket
The Inflabi is an inflatable helmet for urban cyclists that can pack down into your pocket and could be up to four times safer than a traditional foam helmet, according to the brand. The commuter helmet is constructed from seam-welded fabric and packs down to three quarters of its inflated...
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June 22, 2023
Lululemon fails to find buyer for failing Mirror fitness gadget
Popular athletic apparel company Lululemon can’t find a buyer for fitness product Mirror — despite slashing the value it paid for the device by nearly 90%, insiders told On The Money. Lululemon paid $500 million for the low-tech gadget during the height of the pandemic-induced exercise craze in 2020. However,...