PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 22, 2025
Rivian spinoff Also reveals a high-end modular e-bike for $4,500
Several years ago, as a skunkworks team of engineers inside Rivian set out to develop an electric micromobility vehicle, one question loomed. “What do we build in-house?” Rivian founder and CEO RJ Scaringe said in an interview recounting the early days of Also, which spun out of Rivian earlier this year....
October 22, 2025
Rivian spinoff Also reveals a high-end modular e-bike for $4,500
Several years ago, as a skunkworks team of engineers inside Rivian set out to develop an electric micromobility vehicle, one question loomed: “What do we build in-house?” Rivian founder and CEO RJ Scaringe said in an interview recounting the early days of Also, which spun out of Rivian earlier this...
October 22, 2025
Shift Active Media launches first brand tracking tool dedicated to the cycling industry
Shift Active Media Leaderboard offers cycling businesses a cost-effective and simple way to gain access to insightful data that tracks brand strength, monitors marketing performance, anticipates future shifts in market share, and benchmarks against competitors. bikebiz
October 20, 2025
Oura Adds Long-Term Stress Tracking, Other Preventive Health Features
Oura is increasing its focus on preventive health with a series of updates rolling out across its platform this month, spanning new physiological metrics, app enhancements and a first-of-its-kind health report aimed at advancing the dialogue between wearables and clinical research. One of the new features is Cumulative Stress, a...
October 19, 2025
ASICS Were Top Choice of the Fastest Pro Runners From Kona 2025
The ASICS Metaspeed series has become the dominant force in pro triathlon, with more and more athletes selecting the brand’s various options for long course racing. At the 2025 women’s IRONMAN World Championship, 7 of the top 15 run splits were set in ASICS shoes, including the fastest run of...
October 14, 2025
Peloton’s Newest Tech Bet: AI Digital Twins
A new partnership between Peloton and Twin Health is uniting the breakthrough technology of digital twins and fitness. The healthtech company will now integrate the fitness brand’s content to integrate Peloton’s library of live and on-demand classes with Twin Health’s hyper-personalized AI digital twin care plan, the latest innovation in...
October 10, 2025
How Artist Greg Itahara Turned the Lowly Singlet Into the Coolest Canvas
At the Chicago Marathon this weekend, every competing runner will have a story for what brought them to the starting line. Some, however, will actually wear their story on their sleeve—or, rather, on their sleeveless singlet. Enter Greg Itahara, a Chicago-based artist whose hand-painted singlets have become some of the most meaningful garments...
October 10, 2025
How Artist Greg Itahara Turned the Lowly Singlet Into the Coolest Canvas
At the Chicago Marathon this weekend, every competing runner will have a story for what brought them to the starting line. Some, however, will actually wear their story on their sleeve—or, rather, on their sleeveless singlet. Enter Greg Itahara, a Chicago-based artist whose hand-painted singlets have become some of the most meaningful garments...
October 9, 2025
What Gear Are the Pros Using?
They move so fast. At the 2025 Ironman World Championship, the women are saying that it’ll take an 8:20 to take the crown. Moving that quickly, how can we possibly know the special, well-tested gear they’ll use en route to a new era of Ironman racing? triathlete
October 8, 2025
The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions
Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...
