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April 22, 2026

When Life Gives You Lemons, Puresport Makes Electrolytes

London, UK (April 22, 2026) /ENDURANCE SPORTSWIRE/ - When life gives you lemons, you make lemonade. That's the philosophy behind Puresport's latest launch, and it's one the brand believes sits at the heart of every runner's journey. Running - as with life - rarely delivers perfect conditions. Runners manage injury,...

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April 22, 2026

Race Result Americas Celebrates Successful Deployment of Ubidium Timing System at Ukrop’s Monument Avenue 10K

Richmond, Va. (April 22, 2026) /ENDURANCE SPORTSWIRE/ — Race Result Americas is proud to announce the successful deployment of its innovative Ubidium timing system at the 2026 Ukrop’s Monument Avenue 10K, produced by Sports Backers and held this past weekend in Richmond, Virginia. One of the nation’s most iconic road races,...

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April 22, 2026

Ultra X Secures the Future of Dragon’s Back Race and Northern Traverse

/ENDURANCE SPORTSWIRE/ - Ultra X is proud to announce the acquisition of Dragon’s Back Race and Northern Traverse out of administration, securing the future of two of the UK’s most respected and demanding endurance events. Former Ourea Events Operations Director Greg Mickelborough has joined the Ultra X group and will be heading up the delivery of...

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April 21, 2026

Salomon And TIPSTER Present at the L.A. FOOD RUN 2026

Los Angeles, CA (April 21, 2026) /ENDURANCE SPORTSWIRE/ - On May 17, Salomon, and TIPSTER will bring the momentum of the wildly popular NYC BAKERY RUN – which saw more than 17,000 people enter for a chance to participate – to Los Angeles with the debut of the L.A. FOOD...

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April 21, 2026

Professional Triathletes Organisation Appoints Peter Hutton To Chairman

London, UK (April 21, 2026) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has announced that Peter Hutton will become its Chairman, as Chris Kermode steps down. The long time PTO Board member moves into the role on an interim basis as the organisation prepares for its next phase of global...

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April 21, 2026

Climatic Launches L Max, the World’s First Breathable Daily Lung Health Product

NEW YORK, NY (April 21, 2026) /ENDURANCE SPORTSWIRE/ — Climatic, the research-backed health company pioneering the daily lung health category, today announced the launch of L Max, the first daily lung health system designed to fit seamlessly into modern health and performance routines. Humans take over 20,000 breaths each day,...

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April 21, 2026

DEKA and Lycan Fitness Forge Powerful Two-Year Equipment Partnership

United States (April 21, 2026) /ENDURANCE SPORTSWIRE/ -  DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan, is proud to announce that its powerhouse two-year partnership with Lycan Fitness is now officially underway. The collaboration, which runs through to the end of 2027, establishes Lycan...

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April 20, 2026

Wildflower Triathlon Legend Jesse Thomas Returns to the Iconic Wildflower Experience as Guest of Honor

Lake San Antonio, CA /ENDURANCE SPORTSWIRE/ - The Wildflower Experience is thrilled to announce that six-time Wildflower long-course champion and triathlon legend Jesse Thomas will return to the iconic course this year as the event's official Guest of Honor. While Thomas will not be competing, he will be a central part...

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