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Business
October 21, 2020
The Clermont Clay 15K Partners with Outside Interactive to Bring an Exact Treadmill Simulation of its Famous Course to Runners Across the Globe
Hopkinton, MA – October 21, 2020 – Today it was announced that the Clermont Clay 15K has partnered with Outside Interactive to create and offer an exact treadmill simulation of its 9.3-mile course to runners and walkers around the globe. On November 1st, remote participants will be able to take...
October 20, 2020
Outdoor Editors and Publishers Form Outdoor Media 4 Inclusion
A group of publishers and editors who oversee consumer and B2B outdoor media titles have formed the working group Outdoor Media 4 Inclusion (OM4I) to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities. Teresa Baker, founder of the Outdoor...
October 20, 2020
PeopleForBikes’ Work on Section 301 Tariffs Saves Bike Industry Millions
BOULDER, CO (Oct. 20, 2020) — PeopleForBikes, with the assistance of their nearly 300 member companies, saved the bike industry more than $130 million in Section 301 tariffs since September 2018. Section 301 tariffs represent additional duties paid on nearly all imported goods from China. The United States Trade Representative...
October 20, 2020
Former pro cyclist Bradley Wiggins liquidates businesses with debts of over £1m
Two of Bradley Wiggins’s companies are being wound up with debts in excess of £1m and look set to leave creditors hundreds of thousands of pounds out of pocket. Read more on Cycling Weekly.
October 20, 2020
Spectrum Sports Management Launches California Coalition of Endurance Sports
LOS ANGELES — Southern California based endurance sports organizer Spectrum Sports Management today announces the formation of the California Coalition of Endurance Sports. Including endurance sports organizations up and down the state, the Coalition has come together to work with state and county representatives in the creation of a roadmap...
October 19, 2020
YogaWorks Files For Bankruptcy, To Closes All Studios
YogaWorks has filed for Chapter 11 bankruptcy protection but will continue to offer its digital and live-stream content. Serene Investment Management has agreed to acquire the YogaWorks digital and education business and intellectual property. YogaWorks Live and MyYogaWorks, as well as its teacher training and workshop departments will continue operation,...
October 19, 2020
Mammut And The Lady Alliance Announce Second Adventure Safety Tour
(Denver, CO.) Oct. 19, 2020 -- Mammut and The Lady Alliance are teaming up again to host a second virtual Adventure Safety Tour, in response to an overwhelming positive and successful first event in June of this year. Mountain safety and outdoor gear brand Mammut and The Lady Alliance, a...
October 19, 2020
Zone3 Appoints Endurance Sport Expert, Ryan Dolan
Europe’s leading Triathlon & Open Water Swimming brand, Zone3, is thrilled to announce that endurance sports expert Ryan Dolan, formerly of TYR and ROKA, will be joining Zone3 as President of US Sales & Marketing. Zone3 took back control of the US market earlier this year after previously being managed...
October 19, 2020
USA Triathlon and Body Glide Renew Longstanding Partnership Through 2024
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has extended its partnership with Body Glide, the industry’s leading maker of skin protection for wetsuit rash, chafing, foot blisters and raw skin, through 2024. Body Glide is one of the National Governing Body’s longest-standing partners, having first teamed up with USA...
October 19, 2020
MYLAPS Sports Timing and njuko join forces to offer best-in-class event registration
Bidart/Haarlem, 19 October 2020 - MYLAPS Sports Timing and njuko announce a long-term partnership today. Njuko will offer its proven registration platform to the worldwide MYLAPS network and will be the exclusive MYLAPS registration partner in Europe, Middle East and Africa. Events and timers using the MYLAPS registration platform will...
October 16, 2020
Peloton Recalls Pedals That Might Break on 27,000 Stationary Bikes
The stationary bike juggernaut Peloton announced that it was recalling about 54,000 clip-in pedals off 27,000 stationary bikes. The brand received 120 reports of pedal breakage, including 16 incidents leading to leg injuries, with some requiring stitches. Read more on GearJunkie.
October 15, 2020
COVID-19 outbreak at cycling studio leads to 69 cases and counting
At least 69 people, spread among staff and patrons at Spinco from Sept. 28 to Oct. 4, have been infected with the coronavirus in Hamilton Ontario, Canada, after a series of classes at a cycling studio led to an outbreak, even though there were many safety protocols in place. Public...
October 15, 2020
Darby Communications and Status Forward Announce Socially-Driven 2021 Stand Up Initiative
Asheville, NC – Oct. 15, 2020 – Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits...
October 15, 2020
2XU Partners with Flexit to bring Virtual Personal Training to the 2XU Community.
NEW YORK – FlexIt, the platform that enables users to seamlessly access live, 1-on-1 virtual training with personal trainers and access fitness facilities all over the country, announces its partnership with 2XU, a proven leader in performance sports apparel. This collaboration will allow users to take full advantage of both...
October 13, 2020
Fitness tech company JAXJOX raises $10M as it gets ready to ship AI-enabled workout system
JAXJOX, a fitness technology company, has raised $10 million in a new funding round to help pay for the research and development of its signature InteractiveStudio workout equipment. The Series A round included investors Dowgate Capital Ltd. and entrepreneur Nigel Wray, and brings total funding to $17 million for the...
October 13, 2020
Run Rock Vote partners with HeadCount.org to give Americans a fun and healthy alternative to Run, Rock, Register and Vote
With perhaps the most pivotal election the United States has ever witnessed less than a month away on Nov. 3, San Diego-based Run Rock Vote has partnered with HeadCount.org to get Americans excited about registering and voting by creating an added element of fun and fitness. The concept is simple....
October 9, 2020
Pocket Outdoor Media Acquires Big Stone Publishing
Boulder, Colorado, USA — October 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and websites. The BSP brands join POM’s existing...
October 9, 2020
SPORTS Performance tech company Hyperice attracts slew of star athlete-investors, valued at $700 million
Performance technology company Hyperice has completed a Series A funding round for $48 million, which puts the firm at a $700 million valuation. The prominent athlete-investors, include NBA stars Anthony Davis, Chris Paul, Russell Westbrook, DeAndre Jordan, new Philadelphia 76ers coach Doc Rivers, and 2020 U.S. Open winner Naomi Osaka....
October 8, 2020
Dick’s Sporting Goods Is Hiring 9,000 Workers to Meet Online Demand During the Holidays
Dick’s Sporting Goods will employ the seasonal associates as part of its third annual “National Signing Day” on Oct. 14. They will provide extra staffing to their stores and distribution centers across the country, as well as its contactless services, like curbside pickup and ship-from-store orders. Read more on Footwear...
October 8, 2020
Nike Cutting 7-10% of Workforce as Part of Reorganization
Nike CEO John Donahoe sent a letter to employees in June where he wrote the company would overhaul its management structure that would likely result in job cuts. Nike has already laid off more than 100 vice presidents over the summer, and in a note to investors, its overall job...
October 8, 2020
Port Side Productions Introduces the Backcountry Marketing Podcast
Bellingham, WA – Oct. 8, 2020 –Port Side Productions is thrilled to present the Backcountry Marketing Podcast. The Backcountry Marketing Podcast dives deep with leaders of the outdoor industry to discuss the gritty details of their marketing, branding work, personal challenges, and latest adventures. In each episode, host and producer...
October 8, 2020
USA Triathlon Teams Up with Marketing Consultant Jeremy Darlow to Help Elite Athletes Build Their Brands
COLORADO SPRINGS, Colo.— USA Triathlon today announced a new partnership with brand marketing consultant and author Jeremy Darlow to help USA Triathlon elite athletes develop and grow their personal brands. The organization is the first in the U.S. Olympic and Paralympic Movement to partner with Darlow, who has extensive experience...
October 8, 2020
AI Endurance Training Platform PKRS Unveils Roster of Investors and Advisors
(Santa Monica, CA – October 8, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today unveils its full roster of investors and advisors, many of whom are stepping out into the public as PKRS evangelists for the first time. The roster includes some of the most...
October 7, 2020
ESPN Poised to Potentially Lay Off Hundreds
The economic shutdown caused by the pandemic is sparking painful fallout for media companies. ESPN could lay off hundreds of – sources pegged the potential number of job losses between 300 to 700 employees. The cuts will hit hardest the ESPN employees who work behind the camera, but some on-camera...
October 7, 2020
Alistair Brownlee Joins Incus Performance as Investor and Strategic Advisor
INCUS Performance are delighted to announce that Alistair Brownlee, one of the most high-profile triathletes of recent decades, has invested in the company and will sit as a strategic advisor. With his extensive triathlon background, Alistair will be well positioned to provide knowledge for both new product features and business...
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