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June 7, 2020
Dede Griesbauer (USA) and Kennett Peterson (USA) Take Titles During the IRONMAN VR10 Pro Challenge Weekend
TAMPA, Fla. (June 7, 2020) – The 10th edition of the IRONMAN® VR™ Pro Challenge saw a United States sweep with Dede Griesbauer winning the women’s race and Kennett Peterson taking the top honors in the men’s race as eight top triathletes battled it out over the course of two...
June 4, 2020
Nike’s ‘For Once, Don’t Do It’ ad seen as empowering, exploitative: study
Nike's "For Once, Don't Do It" ad was perceived as empowering by 60% of respondents in a recent Ace Metrix study shared with Marketing Dive. The spot, released on May 29, serves as the company's response to George Floyd's murder and subsequent protests around the world. Read the rest of the study results...
June 4, 2020
Fast Talk: Leading Podcast on Endurance Sport Science Launches New Channel
BOULDER (June 3) - The Fast Talk podcast, the leading source for endurance sports training science, nutrition, and physiology, has ventured out on its own after a long relationship with the cycling magazine VeloNews. The podcast, listened the world over, will continue to provide the same level of detailed scientific...
June 4, 2020
TRR Nutrition partners with Three World Class Triathletes
TRR Nutrition, an industry leading sports supplement brand that develops products for elite level endurance athletes, is proud to announce its newest partnership with three World Class and Ironman Champion triathletes: Craig Alexander, Tim Don and Sara Svensk. The three ambassadors will be joining TRR, a team of health experts and world-class...
June 3, 2020
Banned track coach Salazar gets court date for doping appeal
Banned track and field coach Alberto Salazar will try to overturn his four-year suspension at sport’s highest court in November. The Court of Arbitration for Sport said Tuesday it will hear appeals from Salazar and endocrinologist Jeffrey Brown between Nov. 8-16. Read more on Associated Press.
June 3, 2020
iFit Celebrates #GlobalRunningDay with Streaming Training Programs for 5K and 10K Distances
(LOGAN, Utah, June 3, 2020) — iFit, the leader in at-home connected fitness, celebrates Global Running Day on June 3 with streaming progressive training programs for 5K and 10K distances. With races postponed to fall, runners are faced with a new challenge: training in dangerous summer heat and humidity. iFit’s...
June 2, 2020
Dick’s online growth accelerates In Q1, in-store regaining momentum
Dick’s Sporting Goods joined most other retailers in reporting a steep loss in the first quarter due to the coronavirus pandemic. Online growth, however, accelerated with a boost from curbside pickup, and in-store sales are showing a nice recovery as stores reopen. Find out what their earnings were at SGBMedia.
June 2, 2020
Tour Des Stations Unveiled A New Partnership With Rouvy – Share The Cycling Emotion Anywhere Anytime
Today, the Tour des Stations, part of Marmotte Series, announced a multi-year partnership with ROUVY, an industry leader in virtual cycling. As the Official Virtual Training Partner, ROUVY will offer up to 11 main climbs of the Tour des Stations on its platform, providing athletes from around the world a virtual...
June 2, 2020
PWR Lab Launches ‘Distributed Racing’ Services for Innovative Event Directors
Santa Cruz, CA (June 2, 2020) – PWR Lab, an innovative running analytics company leveraging training data from wearables to help runners avoid injuries, announces today the official launch of a full suite of Distributed Racing services. While the COVID-19 pandemic continues to shake up sporting and mass-start events, PWR...
June 2, 2020
Encouraged by a real astronaut, ReSport helps 32 nations “Row to the Moon”
Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, successfully implemented a "Row to the Moon" virtual challenge over the past ten days in partnership with British Rowing, Rowing Australia, Rowing Canada Aviron, and Rowing New Zealand. Thirty-two nations took...
June 1, 2020
A directory of brands and retailers that have spoken out against racism
in light of recent events, including the deaths of George Floyd, Breonna Taylor and Ahmaud Arbery, Gear Patrol has put out a growing list of brands and retailers who have spoken out against systemic racism and their public statements.
June 1, 2020
Bikes have won big in pandemic equipment sales
Gear sales have gone topsy-turvy since the crisis began, with some sectors up and others disastrously down. But through it all, bikes have soared. Read more on SNEWS.
June 1, 2020
SweatWorks acquires wodRocket
Arlington, VA. - SweatWorks, the digital agency that created Conquest Events™, has completed the acquisition of wodRocket - a leading functional fitness event platform. “wodRocket was one of the first digital platforms in functional fitness and took the lead in innovating several features. We are excited to welcome wodRocket events...
May 28, 2020
100%® Reaffirms Its Commitment to a Strict Minimum Advertised Price (MAP) policy
SAN DIEGO, California – May 28, 2020 – 100%, the San Diego-based sports performance company, announced today its updated Minimum Advertised Price (MAP) policy to ensure that all online and brick-and-mortar retailers maintain the agreed upon minimum advertised price for all 100% products. 100% has made significant investments in many...
May 28, 2020
Fitness trainers reimagine their business model during the pandemic
Most fitness professionals saw their businesses come to a lurching halt when the epidemic struck. Many have pivoted and created an even more successful business model. Read more in New York Times.
May 28, 2020
Peloton CEO John Foley talks cheaper bikes and making the most of staying home
In this interview, Foley discusses his contrarian view of physical retail stores (he plans to use the pressure on malls and retailers to add more premium locations to Peloton’s nearly 100 retail stores world wide). He also discussed plans to make the company’s bike, which retails for $2,245, or $58...
May 28, 2020
Why small businesses are starting to say ‘No Thanks’ to the government’s PPP loans
The Small Business Administration’s Payroll Protection Program — introduced in March as part of the $2.2 trillion CARES Act, to provide loans to companies impacted by the coronavirus pandemic — has been a boon to many struggling business owners. But not everyone is opting in. Read why and what changes are being...
May 28, 2020
San Diego Sport Legends Bill Walton, Rob Machado and Tiffany Joh Team with JIVA VR & SDSI to Send a Positive Message of Enjoying the Outdoors with Social Responsibility
May 27nd, 2020, SAN DIEGO, California – As quarantine restrictions are slowly lifted across California and the rest of the nation. San Diego Rising, a live-action 360° video short, aims to inspire viewers to continue acting responsibly as they return to the active pursuits they love by practicing gratitude for...
May 28, 2020
RACE RESULT Timing Technology used as Tracing Solution to Help Fight Covid-19
As the innovation leader in sports timekeeping solutions, RACE RESULT’s engineering team has developed a system to trace Covid-19 cases and help contain the virus, using UHF transponders and its latest product development, the Passive Track Box. "The new Track Box has not been officially released for timekeeping yet. Rather...
May 28, 2020
Sportstats Launches Canada’s First Physical Distancing 5K
A physical distancing 5K isn’t like a race before COVID-19. For one thing, runners can only compete in the race one at a time. However, official timing will be present and racers can have their finishing time automatically posted Live on site and on the Sportstats web site.(Sportstats is the...
May 28, 2020
IRONMAN Champion Chris Lieto Gets Up Close and Personal With World Class Athletes In New Podcast Series
SANTA MONICA, Calif., May 28, 2020 – World champion athletes may seem like they are blessed with super powers and immune to issues that most “mortals” face. But on the inside, they are all human and experience the same challenges and controversies that any “normal” person does in their day-to-day...
May 28, 2020
Now available: Race Roster’s upgraded ASICS Runkeeper™ app integration for virtual events
London, ON (Tuesday, May 28, 2020) - Race Roster and the ASICS Runkeeper™ app have collaborated to take the virtual event experience another step further. Their latest enhancements to the Runkeeper app integration is exactly what event organizers have been looking for to deliver an end-to-end virtual event experience like...
May 27, 2020
Lance Armstrong says it’s “time for the riders to seize power”
At a time when all the key stakeholders desperately want to see cycling restart, the chances of disrupting or overhauling the legacy constraints of the sport – and enriching its future – may well be greater right now than ever before. Read more on VeloNews.
May 27, 2020
PEAR Sports® Launches PEAR Connect™, an Essential Virtual Training Tool to Keep Fitness Facilities Connected with Their Members No Matter Where They Train
NEWPORT BEACH, CA - May 27, 2020 – As part of an effort to support the evolving needs of the fitness industry, PEAR Sports® is pleased to introduce PEAR Connect™, a virtual coaching tool for community-based training. PEAR Connect allows fitness operators to upload their own branded content and easily...
May 26, 2020
SFIA survey underscores industry’s struggles
Over 70 percent of sports and fitness manufacturers and businesses reported a sales drop of over 25 percent for the month of April as most of the country’s stores were closed to prevent the spread of the coronavirus, according to a survey of industry participants by the SFIA. But the...
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