December 15, 2022

Bicycle Colorado is acquiring the nonprofit Colorado Cycling

To connect with the thousands of riders who participate in competitive and noncompetitive bike events in Colorado, Bicycle Colorado will be acquiring the nonprofit Colorado Cycling (formerly known as the Bicycle Racing Association of Colorado). Beginning in January 2023, the Colorado Cycling brand will be retired, and its operations will...

December 15, 2022

New Balance expanding production, adding jobs in Maine

New Balance is expanding its factory in Skowhegan and nearly doubling its workforce there. The company, which is based in Boston, said it will invest about $65 million in construction and equipment at the Skowhegan site. The planned expansion with double New Balance’s production capacity at the factory and add...

December 15, 2022

PeopleForBikes Coalition Board Meets to Welcome New Members and Discuss Infrastructure, Data, and Participation Goals for 2023

BOULDER, COLO. /ENDURANCE SPORTSWIRE/ - The PeopleForBikes Coalition Board of Directors, composed of 22 of the bicycle industry’s top leaders, met virtually for their semi-annual gathering on December 14. The board’s main topic of discussion was reviewing the organization's top strategic initiatives for 2023, primarily focused on PeopleForBikes’ next generation...

December 15, 2022

RunSignup Announces 2023 Timer Certification Tour

December 15, 2022 – Moorestown, NJ /ENDURANCE SPORTSWIRE/ - RunSignup announces the launch of its four-part virtual Timer Certification tour. RunSignup’s Timer Certification program is designed to provide timers with in-depth product training on race related technology to support their efforts to provide high value services to endurance race events....

December 15, 2022

AllGear Digital Launches Corporate Rebranding, Announces $40M Financing

DECEMBER 15, 2022 | LOS ANGELES, CALIF. /ENDURANCE SPORTSWIRE/ – Lola Digital Media today announced a corporate rebranding and name change to AllGear Digital. The company, founded in 2018, owns and operates a network of media sites including GearJunkie, Switchback Travel, Bikerumor, and other top brands. The news comes on the heels...

December 15, 2022

Showcased

Will Ventures and Founders Collective Team up with Three-Time NBA All-Star, Bradley Beal to Lead the National Cycling League (NCL) Seed Round.

(Miami, FL, December 15, 2022) /ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL), the first of its kind professional sports league powered by a groundbreaking technology platform, announced today that it closed its $7.5 million Seed financing. This oversubscribed round was led by Will Ventures and included but not limited...

December 14, 2022

Famer and 3STEP Sports Announce a Multi-Year Partnership To Deliver Lacrosse Training Curriculum to 3d Lacrosse Players and Coaches

NEW YORK, NY, December 14, 2022 /ENDURANCE SPORTSWIRE/ - Famer, the virtual sports coaching and mentorship platform, today announced a partnership with 3d Lacrosse, one of the largest and most successful youth lacrosse organizations in the United States and part of 3STEP Sports. Founded in 2009, 3d Lacrosse has grown...

December 14, 2022

Can an NFT generate real world bike sales?

For those of us still firmly grounded in the real world, the question (even as digital natives) is, “Does any of this positively impact our cycling business?” For Zwift, with the academy, the answer is a 100% positive “Yes”. Add to that TrainerRoad, Sufferfest, Rouvy, RGT and there’s not much...

December 14, 2022

Spike raises $700k to help digital health apps utilize wearable data

On average, a digital health company will integrate between four to eight wearables to allow their users to connect the device they use. It’s expensive and resource-intensive to develop wearables integrations in-house; meanwhile, cross-sensor data is complex, scattered, and making data usable requires data engineering headcount and domain-specific know-how. Vator...

December 14, 2022

iFIT Launches Kayla Itsines-Led Prenatal and Postpartum Pregnancy Content Series with More Than 80 Workouts to Its Millions of Members

(Logan, UT) /ENDURANCE SPORTSWIRE/ - iFIT is proud to offer its first ever prenatal and postpartum workout series, with original programming created by iFIT Trainer, SWEAT co-founder, and women’s fitness icon Kayla Itsines. The multi-part prenatal workout series, filmed during Itsines’ second trimester of her second pregnancy, is live now...

December 14, 2022

SUAREZ Gran Fondo National Series Strengthens Partnership with Garda Bike Hotel

(Gettysburg, PA – December 14, 2022) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series has strengthened its long-term partnership with Garda Bike Hotel and their Andiamo Cycling experiences, Italy’s premiere cycling hotel and guiding service located on the shores of Lake Garda. All Series riders will have access to...

December 14, 2022

Kane Footwear Receives B Corp Certification

Westport, CT (December 14, 2022) /ENDURANCE SPORTSWIRE/ - Kane Footwear, a leader in active recovery footwear, is proud to announce that they are officially a Certified B Corporation – one of the highest honors of companies in the ESG space. Kane began the process of becoming B Corp Certified immediately...

December 14, 2022

The Winter Wildcat Rogaine uses Enabled Tracking again in 2023

/ENDURANCE SPORTSWIRE/ - Enabled Tracking will be back for the fourth year in a row to provide real-time GPS tracking and SportIdent ePunch timing for the Winter Wildcat, a 2-day Rogaine event hosted by TanZ Navigation to be held at the Summit Bechtel Family National Scout Reserve near Glen Jean,...

December 14, 2022

Accomplished Bicycle Executive Ira Becker hired to lead Bike Insurance Partnerships

December 14, 2022 / ENDURANCE SPORTSWIRE / – BikeInsure, an insurtech company specializing in bicycle insurance for cyclists in the United States, is thrilled to announce that it has hired Ira Becker as BikeInsure President. The original standardized bike insurance product aims to afford each bicycle and eBike owner across...

December 14, 2022

BibBoards and Race Announcer Fitzness Partner Up

/ENDURANCE SPORTSWIRE/ - BibBoards has partnered with Fitz Koehler to provide customized BibSNAPS for the Noisy Nation, a group of Fitz's followers that are using fitness to add ten years to their life. Fitzness International works to provide fitness education to anyone looking to live a healthier life, especially those...

December 13, 2022

Adidas, Paris Hilton and More Celebrities Sued Over ‘Misleading’ Bored Ape NFT Promotions

Adidas and a slew of celebrities, including Paris Hilton, Stephen Curry and Serena Williams, have been named in a class action lawsuit over their promotion of digital currencies and NFTs from Yuga Labs, including its flagship NFT collection Bored Ape Yacht Club (BAYC). With regard to Adidas, the suit claims that...

December 12, 2022

Pinarello could be up for sale after banner years

The Italian bicycle maker Pinarello could be getting a new owner in 2023. L Catterton, the private equity firm who acquired the majority stake in 2016, are reportedly seeking offers for Pinarello after it almost doubled turnover since the acquisition. Cycling News

December 12, 2022

Puma Private Equity invests a further £5.5 million into Le Col

Le Col, the premium cycling performance brand, are pleased to announce that Puma Private Equity, has invested a further £5.5 million into the business to support its long term growth trajectory. Puma Private Equity offers growth capital and expertise to ambitious businesses and works closely with leadership teams to help...

December 12, 2022

Private equity investors to acquire majority stake in Vittoria

Vittoria has announced that private equity investors Telemos Capital have signed a binding agreement to acquire a majority stake. London headquartered Telemos will invest alongside Vittoria’s senior management team and Wise Equity to build on the company’s leadership position in performance tyres and to accelerate Vittoria’s growth globally. Cycling Industry

December 9, 2022

Nike’s 50th anniversary: How the swoosh has changed running forever

Fifty years after the birth of Nike, it's impossible to imagine the running world without it. From record-breaking shoes to Olympic kit, via running crews and online ads, the swoosh is everywhere. And yet, implausible though it now seems, the Nike story began, unpromisingly, with a piece of college homework....

December 9, 2022

Rad Power Bikes suffers a third round of layoffs

North America's largest e-bike company, Rad Power Bikes (opens in new tab), is currently conducting its third round of layoffs in a year filled with lawsuits, manufacturing defects, layoffs and a market downturn. Cycling Weekly

December 8, 2022

Lululemon Lifts Outlook As Q3 Comps Surge 22 Percent

Lululemon Athletica, Inc. again raised its outlook for sales and earnings for the year after reporting third-quarter results that topped guidance. Comparable sales in the quarter increased by 22 percent, or 25 percent on a constant dollar basis. Sales of $1.9 billion exceeded guidance in the range of $1.780 billion to $1.805 billion. EPS of $2.00...

December 8, 2022

Former Hydro Flask CEO to Lead Puffin Drinkwear

Puffin Drinkwear, makers of personality-infused apparel for your drink to wear, announced that Scott Allan is being brought on as interim CEO starting immediately. Allan led Hydro Flask initially as President & CEO and following its acquisition by Helen of Troy, as SVP & Global GM. SES

December 8, 2022

Ciele Athletics Announces B Corp Certification

MONTREAL (Dec. 8, 2022) /ENDURANCE SPORTSWIRE/ – Ciele Athletics, the high-end performance running brand from Montreal, Quebec, is proud to officially announce its Benefit Corporation (B Corp) certification, a label awarded exclusively to companies that voluntarily meet the highest standards for social and environmental performance. Since embarking on its application journey...

December 7, 2022

Anta Exploring Amer Sports IPO

Anta Sports Products, Ltd., the Chinese sports equipment corporation headquartered in Jinjiang, is reportedly holding preliminary talks with investment banks for an IPO of Amer Sports that could raise about U.S.$1 billion or more, according to Bloomberg. Amer Sports, headquartered in Finland, is the parent of Salomon, Arc’teryx, Peak Performance, Atomic, Suunto,...