BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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April 3, 2024
Denver Colfax Marathon Partners with CommonSpirit Health
Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon, presented by Cigna Healthcare, is partnering with CommonSpirit Health in Colorado to offer runners more resources throughout the race season. This new collaboration will give registered runners complimentary race day photos during the May 2024 marathon weekend. “CommonSpirit’s support has allowed...
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April 2, 2024
Stromer Partners with The Sweet Spot to Make E-Bikes More Accessible
Vista, CA (April 2, 2024) /ENDURANCE SPORTSWIRE/ - Stromer, pioneer in Swiss e-bike technology, is proud to partner with The Sweet Spot Bike Leasing, a cycling fintech company, to offer long-term e-bike leasing and management across the United States. This new leasing option makes Stromer’s premium class 3 commuter e-bikes...
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April 2, 2024
iFIT Adds C-Suite Execs as AI Coach Launch Nears
IFIT is getting reinforcements at the executive level, announcing the hirings of Mark Phillips as chief marketing officer and Bart Muller as chief international officer as the connected fitness company looks to build out its artificial intelligence (AI) capabilities. Athletech News
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April 2, 2024
USA Triathlon and Fast Talk Laboratories Release Polarized Training Certification for Endurance Coaches
April 2, 2024 – Colorado Springs, Colorado, USA /ENDURANCE SPORTSWIRE/ - USA Triathlon, the Olympic governing body for the sport of triathlon in the United States, and Fast Talk Laboratories, experts on endurance sports training methods, have partnered to produce a Polarized Training Certification Course. The new Polarized Training Certification...
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April 2, 2024
Boston Road Runners and Next Generation Donation Support Run on Movemint
SAN FRANCISCO /ENDURANCE SPORTSWIRE/ - Movemint, the platform for athletic events, is thrilled to announce its partnership with Boston Road Runners and the launch of next generation donation support. The Boston Road Runners is an organization committed to fostering a vibrant and inclusive running community for people of all backgrounds...
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April 2, 2024
Peak Ski Company Promotes Ski Industry Veteran Alex Ford to Director of Operations
BOZEMAN, Montana, April 2, 2024 /ENDURANCE SPORTSWIRE/ - Peak Ski Company’s Cofounder and Chief Executive Officer, Andy Wirth, announced today that Mr. Alex Ford has been promoted to the position of Director of Operations. Ford most recently served Operations Manager and has been with the Company since its launch In...
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April 1, 2024
Beat Zaugg says he’s still CEO of Scott Sports
Industry veteran Beat Zaugg, who has been an owner of Scott Sports since 1998, says he remains the brand's CEO, a minority shareholder and chairman of its parent company board, despite a news release Friday saying that the board had fired him. "This announcement was made to destabilize the company...
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April 1, 2024
Natural Grocers® Debuts “Spin & Blend” Fitness Classes…Coming Soon???
LAKEWOOD, Colo., Apr. 1, 2024 /ENDURANCE SPORTSWIRE/ - Natural Grocers®, America's Nutrition Education ExpertsSM and the largest family-operated organic and natural grocery retailer in the U.S., is proud to introduce its free community “Spin & Blend” fitness classes…just in time for April Fools’ Day. The revolutionary spinning classes combine short bursts of...
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March 28, 2024
How Disney Created One Of The Most Intoxicating Running Cultures Ever
There are runners, and then there are Disney runners. While your local weekend racing crew is full of camaraderie and team culture, Disney runners form bonds that seem truly next level. These races involve live entertainment, exclusive character greetings, Disney jargon, elaborate costumes, and months of advance planning with friends...
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March 28, 2024
Sweat Equity: Gold’s Gym SoCal Marks 35 Years with Long Beach Expansion
Los Angeles, CA (March 28, 2024) – Gold’s Gym SoCal – the original home of fitness workouts – celebrates its 35th anniversary, marking three and a half decades of unparalleled dedication to health, wellness, and community. To coincide with the milestone, Gold's Gym SoCal is unveiling its plans to open...
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March 27, 2024
A VC unpacks the why and process of deciding to invest in a sports tech startup
Investor Rayn Ong pointed out recently that “VCs (and angels) say no to 95% of the founders they meet with”. That’s ignoring the many more no responses over emails and even DMs (from some brave founders). As anyone in startup land will attest, the no comes in many forms. There...
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March 26, 2024
RunSignup Welcomes Soren Larson
Moorestown, NJ – March 26, 2024 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for the U.S. endurance race industry, is pleased to introduce its newest team member, Soren Larson, who joins as the company’s Senior Technical Account Manager focused on Timers. Larson’s primary focus will be on...
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March 25, 2024
The 2024 Antarctica Marathon® on King George Island
KING GEORGE ISLAND, ANTARCTICA /ENDURANCE SPORTSWIRE/ - The 26th running of the Antarctica Marathon®, which included a marathon and half-marathon, took place on King George Island in the South Shetland Islands of Antarctica on Thursday, March 21. Organized by Marathon Tours & Travel (MTT), 165 clients from 17 countries joined on a smooth sailing across the Drake...
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March 22, 2024
Electrolit Announces Three Year Exclusive Partnership with AEG Presents as the Official Hydration Partner for Coachella and Stagecoach
Cerritos, Calif. /ENDURANCE SPORTSWIRE/ - Electrolit, the preferred premium hydration beverage made from pharmaceutical quality grade ingredients, unveils its expanded partnership with Coachella Valley Music and Arts Festival and its inclusion as the Official Hydration Partner for Stagecoach: California’s County Music Festival with a three-year agreement signed with AEG Presents....
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March 21, 2024
Nike Beats Sales, Earnings Projections in Q3 as Leadership Touts Innovation Pipeline
Nike Inc. reported sales and earnings results that beat expectations. For the third quarter, the athletic giant reported that revenues grew slightly over last year to $12.4 billion, ahead of the $12.28 billion expected by analysts surveyed by Yahoo Finance and ahead of prior guidance from the company. Net income was down...
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March 21, 2024
Lululemon Posted Strong Q4 Results but Guides to Slower Q1 Growth
Lululemon Athletica, Inc. CEO Calvin McDonald said the company was pleased with the solid finish for its 2023 fiscal year and continues to deliver ahead of its Power of Three ×2 strategy. Net revenue increased 16 percent to $3.2 billion. International net revenue increased 54 percent, or 56 percent on...
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March 21, 2024
Enabled Tracking Continues to Expand Roster of Endurance Events with Live GPS Tracking
March 21, 2024, Front Royal, Va. /Adventure Enablers /ENDURANCE SPORTSWIRE/ - As the demand for live GPS tracking grows within the endurance events community, Enabled Tracking, the timing and tracking arm of Adventure Enablers, proudly announces the addition of an exciting lineup of events to its platform. Throughout February and March, both...
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March 20, 2024
Stromer Joins the ‘Coalition for Cyclist Safety’ to Create Safer Roads for All Users
Oberwangen, Switzerland (20 March 2024)/ENDURANCE SPORTSWIRE/ - Stromer, the market and innovation leader in the field of Class 3 e-bikes, is proud to join the new Coalition for Cyclist Safety (C4CS) to help enable safer cycling on North American roads. Whether for recreation or mobility, cycling provides numerous environmental, economic,...
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March 20, 2024
Wellness Clubs Are Taking Over NYC
igh-earning New Yorkers are expected to look increasingly well-rested, full of vitality and overall centered this summer as wellness brand Continuum opens its flagship location in New York City’s Greenwich Village, adding to the health and wellness landscape of the Big Apple. The “intentionally exclusive” club was leased through September...
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March 20, 2024
Mountain Outpost Named Live Broadcast Partner for 2024 Western States Endurance Run.
Auburn, CALIFORNIA - March 20, 2024 /ENDURANCE SPORTSWIRE/ - The Western States Endurance Run (WSER) and Mountain Outpost, a North American leader in live broadcast production in trail and ultra running, are excited to announce a partnership to deliver the 2024 Western States Endurance Run livestream. Mountain Outpost will serve...
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March 19, 2024
GoFundraise Announces New Partnership with IRONMAN UK
/ENDURANCE SPORTSWIRE/ – In an exciting milestone for both the world of endurance sports and charitable fundraising, GoFundraise announced its inaugural partnership with IRONMAN UK. For the first time, fundraising via the GoFundraise platform will be integrated into IRONMAN, marking a significant leap forward in connecting IRONMAN athletes with charitable...
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March 19, 2024
Monuments of Cycling Announces Official Bike Tour Partnership With Thomson Bike Tours, The Premier Cycle Tour Operators
SAN DIEGO /ENDURANCE SPORTSWIRE/ - Monuments of Cycling (MoC), the renowned producer of the iconic Belgian Waffle Ride (BWR), is delighted to unveil its partnership with Thomson Bike Tours (TBT) as the Official Bike Tour Partner of the Belgian Waffle Ride series. Thomson Bike Tours holds the esteemed position as...
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March 18, 2024
Gold’s Gym West Covina Gets a Makeover, Major Functional Upgrades Unveiled
Los Angeles, CA (March 18, 2024) /ENDURANCE SPORTSWIRE/ - Gold’s Gym SoCal – the original home of fitness workouts – unveils a state-of-the-art refit of its West Covina location. Today. The club opens the doors to its signature playground turf area, offering members a functional area to practice a wide...
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March 18, 2024
PTO Confirms ‘Battle of Champions’ for Women’s Singapore T100
London, UK /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) and World Triathlon have confirmed a powerful line up for the women’s Singapore T100 triathlon on 13 April, 2024, the second stop on the new eight-leg T100 Triathlon World Tour. Included is Miami T100 champion India Lee, who will be...
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March 18, 2024
Cycling travel experts Sportive Breaks announce new self guided road cycling holidays
18th March 2024 - UK /ENDURANCE SPORTSWIRE/ – Cycling travel experts, Sportive Breaks promote bespoke premium travel packages for cyclists looking to take part in the world’s most prestigious grand tours, cycling classics and weekenders. The team offer a range of customised travel packages including cycling tours, training camps, hospitality,...