BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 29, 2026
Adidas Forecasts High-Single Digit Growth Over Next Three Years
Wrapping up another quarter of growth well above industry averages and seeing one it’s the brand’s ambassadors break the sub-two-hour marathon this past weekend, Adidas’ CEO Bjørn Gulden told analysts he expects Adidas to deliver high-single growth in 2026, 2027 and 2027 with stronger gains in profitability. The high-single digit...
April 29, 2026
Armed Forces Cycling Classic Announces Multi-Year Collaboration with Amaury Sport Organisation
ARLINGTON, VA (April 29, 2028) /ENDURANCE SPORTSWIRE/ — The Amazon Armed Forces Cycling Classic, the region’s premier cycling event and a cornerstone of the American racing calendar for more than 25 years, has entered into a landmark partnership with Amaury Sport Organization (A.S.O.), the French company that owns and operates...
April 29, 2026
Kailas FUGA Team signs Spanish Trail Elite Azara GARCIA DE LOS SALMONES
Guangzhou, China (April 29, 2026) /ENDURANCE SPORTSWIRE/ - Kailas FUGA has announced the signing of Spanish female athlete Azara GARCIA DE LOS SALMONES for Kailas FUGA Team. As the fifth elite to join Kailas FUGA Team in Spain since 2023 with athletes including Alvaro Gonzalez Del Salto, Aritz Egea Caceres, José...
April 29, 2026
Tern Bicycles Selects BikeInsure as Official Electric Bike Insurance Partner
Lakewood, CA — April 29, 2026 /ENDURANCE SPORTSWIRE/ - Tern, a global leader in electric cargo bikes and urban mobility solutions, has selected BikeInsure as its Official Electric Bike Insurance Partner under a new multi-year agreement. The partnership provides Tern customers with access to opt-in electric bike insurance designed specifically...
April 29, 2026
Little Rock Marathon Generates $14.1 Million in Economic Impact for Central Arkansas
LITTLE ROCK, Ark. (April 29, 2026) /ENDURANCE SPORTSWIRE/ — The 2026 Little Rock Marathon delivered a significant boost to the Central Arkansas economy, generating more than $14.1 million in total economic impact, according to a newly released Economic Impact Summary by the Little Rock Convention & Visitors Bureau. The report...
April 29, 2026
Dan Lakin Named Executive Race Director of The Essentia Health Fargo Marathon
FARGO, N.D. (April 29, 2026) /ENDURANCE SPORTSWIRE/ – Ventures Endurance, part of USA TODAY NETWORK Ventures, the events division of USA TODAY Co., Inc. (NYSE: TDAY) announced Dan Lakin as Executive Race Director for the Essentia Health Fargo Marathon. Lakin assumed the role in late February. His appointment comes as Ventures Endurance continues to strengthen the Essentia Health...
April 28, 2026
MiiR Announces rygr as Public Relations Partner
SEATTLE, WA (April 28, 2026) /ENDURANCE SPORTSWIRE/ — MiiR, the Seattle-based design-forward lifestyle brand known for its premium drinkware and commitment to responsible global giving, has partnered with Colorado-based integrated marketing agency rygr to lead its public relations efforts. rygr will lead brand communications and earned media strategy for MiiR...
April 27, 2026
Grüns Partners with MudGirl to Fuel and Empower Women Nationwide
April 27, 2026 /ENDURANCE SPORTSWIRE/ - MudGirl, the leading women-only obstacle course race series in North America, is proud to announce a new national partnership with Grüns, a fast-growing wellness brand known for its convenient, nutrient-packed Superfoods Greens Gummies. Through this partnership, Grüns will serve as an official sponsor of...
April 27, 2026
Germany’s roadsurfer Brings Camper Van Freedom to Dallas with New Rental Hub
Munich, Germany (April 27, 2026) /ENDURANCE SPORTSWIRE/ – roadsurfer, the global leader in camper van travel, is hitting the Texas roads with its first camper van and RV rental hub in Dallas, opening on the 6th of March 2026. Conveniently located just minutes from Dallas/Fort Worth International Airport (on 12114 S Pipeline...
April 24, 2026
Find a Race partners with Run Local®
April 24, 2026 /ENDURANCE SPORTSWIRE/ - California-based event company Run Local®, is working with Find a Race, the race calendar and event marketing platform, to grow its events amongst new and younger audiences. Through their work together, Find a Race will promote Run Local® events to its huge audience of...
