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January 2, 2020
Here are 2019’s highest earning OCR athletes
Can you guess what 2019’s highest earning obstacle course racing athletes get paid? If you think you can make a decent living racing obstacle courses, think again. Even the top racers in the country are making surprisingly little, and their winnings are considerably higher than the previous year. Read this list and earnings on Obstacle Racing Media.
January 2, 2020
RunSignup Releases 2019 Year in Review
(Moorestown, NJ)– RunSignup has released their 2019 Year in Review, evaluating the growth of the company in both usage and technological progress. The core numbers are impressive, with company growth of over 20% in an endurance market that grew just 1% (based on data for their upcoming RaceTrends Report to...
December 26, 2019
Spartan Race looks to acquire Tough Mudder in 2020
Spartan Race announced the acquisition of an exclusive option to acquire Tough Mudder’s UK, Canadian, and German events, as the first step in an effort to bring together a complete merger of the two obstacle course racing leaders. Read more about this significant news in obstacle course racing on Obstacle...
December 23, 2019
Swimming’s governing body is in hot water
On December 16, a San Francisco court ruled that the Fédération Internationale de Natation (FINA), the body based in Lausanne, Switzerland, that governs Olympic swimming, has to answer to allegations that it has been operating an illegal monopoly, in part by financially punishing athletes who want to compete in events that it doesn’t recognize or...
December 23, 2019
EVOLV Leads Out With a New General Manager
Oberalp Has Appointed Bill Sinoff To Brand Leadership Role for EVOLV Boulder, CO) The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, has hired William (Bill) Sinoff as General Manager of EVOLV climbing shoes. As General Manager of EVOLV, based in Los Angeles, CA, Bill has the...
December 19, 2019
Nike Q2 earnings blow past forecasts as digital efforts take hold
The Beaverton, Ore.-based athletic behemoth posted Q2 revenues that climbed 10% year over year to $10.3 billion, outpacing analysts’ expectations of $10.1 billion. Profits, meanwhile, advanced 32% to $1.1 billion, or 70 cents per share, trouncing forecasts for earnings of 58 cents per share. Read how digital came into play on...
December 18, 2019
Appeals court sides with Fox, sends SRAM patent decision back to board
A federal appeals court has given Fox a small victory in its long running chainring patent legal battle with SRAM. SRAM had called out RaceFace, which is owned by Fox, for offering a chainring with chain retention features without licensing SRAM's patent as other brands have done. SRAM sued RaceFace in...
December 18, 2019
The Pro’s Closet announces new facility, unprecedented growth
The Pro’s Closet Bucks Industry Trends with Record Growth and Expansion (Boulder, CO – December 18, 2019) - The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components, announced that it has leased an additional 28,000-square-foot facility in Longmont, Colorado to accommodate its rapid growth. While...
December 18, 2019
NEW partnership announcement between iTAB and WMP Creative – for The Cheltenham Half Marathon, Weston Super Half and Exeter’s Great West Run.
iTAB is delighted to partner with WMP Creative to offer participants of Exeter’s Great West Run, Weston Super Half and The Cheltenham Half Marathon the opportunity to personalise their Finisher Medal with their name and finish time. WMP recently took over the management of the three established half marathons which...
December 17, 2019
Infront makes strategic investment in indoor fitness series HYROX
Infront, a Wanda Sports Group company, has entered the indoor sports fitness market by investing in mass participation company HYROX. This is the latest investment following other Personal and Corporate Fitness acquisitions by Infront – such as UK event agency Threshold and ultra-hiking event specialist Megamarsch in 2019. Terms of the latest deal...
December 17, 2019
velofix Launches First 10 Corporate Mobile Bike Shops throughout North America
VANCOUVER, British Columbia (Dec. 17, 2019) - Closing out the year with a mission to get more people on bikes in 2020, velofix, the leading Mobile Bike Shop operator in North America, has released its first wave of corporately-owned Mobile Bike Shops, now servicing Austin and Houston, Texas; Tampa, Florida; San...
December 17, 2019
The Colorado Classic names Thorpe Marketing as PR/Marketing Agency for 2020
Denver, CO (Dec 17th, 2019) - The Colorado Classic, the premier professional women’s cycling race in North America, has named Thorpe Marketing as its public relations agency for 2020. Thorpe Marketing will also manage their social media and serve as marketing support and team liaison. The Colorado Classic® presented by...
December 17, 2019
Events.com Wraps 2019 With Awards for Best Company Culture and Best CEO in the US by Comparably
LA JOLLA, CA (December 17, 2019) — Events.com, a mobile-first event management platform, has been recognized by the Comparably Best Places to Work Awards as a winner in both the Best Company Culture and Best CEO categories. With offices in picturesque La Jolla, California, a company mentality that encourages wellness...
December 14, 2019
Mammut Development Opportunities Anticipated With Potential Sale
Holding Company Conzzeta To Focus On Bystronic And Allow Growth For Mammut (Williston, VT) Dec 13, 2019 -- Mammut Sports Group AG, which has been a part of Swiss holding company Conzzeta AG since 1982, recently announced that Conzzeta would be pivoting its focus to one specific brand in the...
December 13, 2019
Silverback Pacific Gears up to Lead Next Decade
West Coast event production company agrees to multi-year contract with Bay to Breakers; expands its design and fabrication division; grows beyond endurance sports SAN FRANCISCO, Calif. – December 12, 2019 – Five-year-old event production company, Silverback Pacific (SBK), is riding out the decade having produced or supported over 50 events...
December 12, 2019
BikeFlights.com Buck Up For Bikes Program Donates $16,000
NICA, Amy D. Foundation, Trips for Kids and Little Bellas presented with checks at USA Cycling Cyclocross National Championships PORTLAND, OR (December 12, 2019) - BikeFlights.com will donate $16,000 to the National Interscholastic Cycling Association (NICA), Trips for Kids, Little Bellas and the Amy D. Foundation from funds raised via...
December 12, 2019
Lululemon beat earnings forecasts
For the third quarter ended in October, the company posted 96 cents in diluted earnings per share, an increase of 35% from the 71 cents a year earlier. Wall Street analysts had expected 93 cents a share. Net revenue came in at $916.1 million, well above the Wall Street consensus expectations...
December 11, 2019
Our Only Future
Global sport goods company DECATHLON has defined 1.5°C science-based emissions reduction targets and commits to be aligned with a net-zero future, responding to what the latest climate science indicates is needed to limit the worst impacts of climate change. The company has responded to a call-to-action, issued by a broad...
December 11, 2019
iFit Raises $200 Million To Accelerate Its Explosive Growth in The Connected Fitness Category
(Logan, Utah, December 11, 2019) - iFit (“iFit”), the connected fitness streaming platform, today announced the completion of a $200m growth equity investment led by Pamplona Capital Management (“Pamplona”). iFit is owned by ICON Health & Fitness (”ICON”), which is also the parent company of fitness market leaders NordicTrack, ProForm,...
December 10, 2019
Nike employees protest its treatment of women
On Monday, the day that the sportswear giant Nike reopened the Beaverton, Ore. headquarters building named after disgraced coach Alberto Salazar, Nike employees staged a protest regarding its mistreatment of women, and were threatened with termination if they spoke to the media. Read the details on Canadian Running.
December 10, 2019
Backbone Media to Crack Open the Power of Pistachios for American Pistachio Growers
Fresno, Calif. (Dec. 10, 2019) – American Pistachio Growers (APG), the non-profit trade association representing more than 850 members in California, Arizona and New Mexico, has named Backbone Media its public relations agency for the active lifestyle segment. Backbone Media will also serve as media buying agency for the domestic...
December 10, 2019
Shop Eat Surf Acquired by Emerald Expositions
Trade publication Shop Eat Surf has been acquired by Emerald Expositions, the company that owns Surf Expo, Outdoor Retailer, and more than 50 other B2B trade shows. Read about it from the source.
December 10, 2019
The Ironman Group announces additions to The Global Partnership Leadership Team
TAMPA, Fla. (December 10, 2019) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), is pleased to announce the addition of Matt Wikstrom and Chris Marciani to its Global Partnership leadership team. Wikstrom has been named Vice President of Global Partnerships, Global Business Development, where he will focus...
December 5, 2019
Life Time buys Crusher in the Tushar a year after acquiring Dirty Kanza
Life Time has acquired the Crusher in the Tushar, adding another marquee gravel race to its growing portfolio of off-road endurance cycling races. The news was announced by Crusher in the Tushar founder Burke Swindlehurst in a letter to riders. Swindlehurst said he will remain in a management role with the race. Read more...
December 5, 2019
Spartan Race Acquires La Ruta Mountain Bike Race
Spartan Race announced they have acquired La Ruta De Los Conquistadores Mountain Bike Race, which calls itself the Toughest Mountain Bike Race On The Planet. It is a 3 day race that covers 161 miles, crosses 5 mountain ranges and has a cumulative 29,000 feet of climb. Under the terms of...
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