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February 12, 2021
VeloNews Announces New Podcast Lineup
Boulder, Colorado — February 12, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the launch of “Bobby & Jens,” a new weekly podcast from VeloNews featuring conversations with newsmakers from the world of cycling. Co-hosts and former professional teammates Bobby...
February 11, 2021
The Chrono Show – Tina Wilmott, Ep. 11
Interested in learning a bit more about how Endurance Sportswire was founded and some PR tips. Check out The Chrono Show's podcast interview with Endurance Sportswire founder Tina Wilmott here.
February 11, 2021
Peloton Interactive, Inc. Announces Closing of $1.0 Billion
Peloton Interactive, Inc. announced that it has closed its offering of 0% convertible senior notes due 2026 for gross proceeds of $1.0 billion. PR Newswire
February 11, 2021
Cotopaxi Announces Bold Sustainability Goal
(Salt Lake City, UT) - B Corp and outdoor brand Cotopaxi announces today its goal that 100% of its product line be certified as using materials certified as either responsible, recycled, or repurposed by 2022. To date 90% of its products currently meet this criteria, and 94% of Cotopaxi products...
February 10, 2021
Tim Cook Pivots to Fitness
Apple’s CEO wants to make health and wellness the company’s greatest legacy. Outside
February 10, 2021
Beachbody Plans To Go Public By Merging With SPAC And Myx Fitness
The Beachbody Company will become the parent of Myx, Openfit and Beachbody On Demand upon the closing of the merger, and will be listed on the NYSE under the “BODY” ticker symbol. PYMNTS
February 10, 2021
Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers’
Changes in the health and fitness rocked the industry in 2020, prompting more consumers to buy home fitness equipment. MediaPost
February 10, 2021
How New Balance Won One of the Largest Trademark Settlements in China to Date
The judgment, which was first reported by The Financial Times, is being described as one of the biggest ever awarded to a foreign brand in a Chinese trademark case. Footwear News
February 10, 2021
Shimano’s Earnings Climb In 2020
Shimano reported net income increased 22.5 percent in 2020 as sales grew 4.1 percent. SGB Media
February 10, 2021
RETAIL Under Armour shares rise as retailer reports surprise profit for holiday quarter
Earnings per share is 12 cents, adjusted vs. a loss of 7 cents expected, while revenue was $1.4 billion vs. $1.27 billion. Sales dropped 3% to $1.40 billion from $1.44 billion a year. CNBC
February 10, 2021
Industry veteran Tony Karklins and partner buy Time Sport from Rossignol
The Rossignol Group has sold Time Sport's frame and bike business to the Cardinal Cycling Group, whose partners include French engineer Martial Trigeaud and American Tony Karklins, founder of Allied Cycle Works and the former managing director of Orbea USA. Bicycle Retailer
February 10, 2021
Pandemic fuels break-ins — and retailer cooperation
Smash-and-grab thefts from bike shops have risen dramatically during the COVID-19 pandemic, leading shop owners to start organizing and cooperating to minimize the chance of break-ins and getting their stolen goods returned. Bicycle Retailer
February 10, 2021
GSI Outdoors strengthens Partnership with Sasquatch Agency, adding Public Relations Services
Spokane, Wash. — February 10, 2021 — Renowned family-owned maker of outdoor kitchenware and tableware GSI Outdoors has deepened its relationship with Sasquatch Agency for 2021, adding public relations services to its list of deliverables. Sasquatch Agency will now be handling PR, organic and paid social media, email marketing, content...
February 10, 2021
U.S. Army Offers Endurance Sport Innovations for Licensing
Natick, Massachusetts -- The U.S. Army has the answer to – and offers licensing for – devices of endurance athletes’ dreams. A hydration pack that delivers customized hydration and nutrition mixes without contaminating water reservoirs? Yes, ma’am. A real-time algorithm to allow heart-rate monitors to display core body temperature? Sure. A...
February 10, 2021
BibRave Expands Ambassador and Influencer Management Services
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has significantly expanded its marketing services, leveraging years of best practices to build and manage ambassador communities for clients across the endurance industry. After building their own turn-key network, the BibRave Ambassadors, for over seven years, BibRave now...
February 10, 2021
haku Drives The Customer Loyalty Experience With Launch of Enhanced Memberships Solution
As the pandemic continues to alter customer buying habits and give way to the rise of virtual events, many endurance event organizations have started to look at ways to retain new participants and reward loyal customers. This created a valuable opportunity for industry-leader haku to enhance its state-of-the-art Memberships solution....
February 9, 2021
Nike Continues to Build on Digital Momentum With Data Platform Acquisition
Nike Inc. continues to fuel its digital momentum with the acquisition of data integration platform Datalogue, which uses proprietary machine-learning technology that automates data preparation and integration. Footwear News
February 9, 2021
New E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Feb. 09, 2021) —PeopleForBikes applauds the introduction of federal legislation to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act, led by Representatives Jimmy Panetta (D-CA) and Earl Blumenauer (D-OR), prioritizes electric...
February 9, 2021
Mountain Hardwear Partners with ENDVR to Bolster Education and Sales Incentives for Retail Partners
Richmond, Calif. - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced a new partnership with ENDVR, a retail sales app that bolsters the relationship between brands and their retailer partners in order to increase engagement, administer sales rewards and education for retail floor...
February 9, 2021
RunSignup | GiveSignup Releases Vouchers to Help Events Migrating to the Platform
(Moorestown, NJ)– RunSignup | GiveSignup, the leading technology provider for endurance and nonprofit events in the U.S., has released a new voucher system to help events manage deferrals and credits from 2020. In addition to providing a new participant management option to existing customers, the voucher system allows races that...
February 8, 2021
GYMS Act To Provide $30 Billion Recovery Fund For The Fitness Industry Introduced In Congress
The act would establish a program to help distressed health club operators and would allow them to recoup as much as 45$ of 2019 revenue to replace revenue lost in 2020 due to COVID-19. Club Industry
February 8, 2021
Athlete Recovery from COVID-19
Seven different Slowtwitch forum members shared their COVID-19 stories and their unique paths to recovery. Slowtwitch
February 8, 2021
10 Black-Owned Tri Businesses to Support
Supporting Black-owned businesses should be more than a trend or a one-time action. It should be a part of your tri life—diversifying where and how you spend your hard-earned dollars. triathlete
February 8, 2021
Gatorade Lures New CMO From Nike.
Former NFL player Kalen Thornton takes the helm at the PepsiCo-owned sports drink behemoth AdAge
February 8, 2021
Peloton Announces $600 Million Convertible Note Offering
The notes are to be sold via a private offering, with a due date of 2026. The Deep Dive CA
