April 4, 2022

Outside Interactive, Inc. Launches Major Web3 Initiative

Boulder, Colorado (April 4th, 2022) /ENDURANCE SPORTSWIRE/ – Outside Interactive, Inc., the world's leading outdoor-focused tech company, unveiled plans today for the Outerverse, an adventure-minded, wellness-driven alternative to the Metaverse. The Outerverse represents the first comprehensive foray into Web3 technology by a major consumer media company. Unfolding over the course of 2022,...

March 31, 2022

Nike To Pay $5 Million To Lontex Attorneys In Trademark Suit

Nike Inc. will have to pay $4.99 million to cover the attorneys’ fees and expenses that Lontex Corp. incurred in litigating to trial in an infringement case over Lontex’s “cool compression” trademark. SGB Media

March 31, 2022

XTERRA Launches New Long Distance Race Format

March 31, 2022 /ENDURANCE SPORTSWIRE/ - XTERRA is set to introduce a brand-new event format – XTERRA Long Distance - with the first of four races kicking off at the ski resort of Super-Besse in the Massif Central region of France this July. An exciting addition to the European schedule, the Long...

March 31, 2022

Ashworth Awards Acquires Elevation Culture’s Medallions & Awards Segment

/ENDURANCE SPORTSWIRE/ - Ashworth Awards is pleased to announce the acquisition of the medallion and awards business from Elevation Culture based out of Denver, Colorado. The addition of the Elevation Culture’s style of medals will allow Ashworth Awards to further expand their wooden medallion and award line. Dan Ashworth, CEO/President of...

March 30, 2022

Ahead of listing Felt parent adds 50% bike and 37% e-Bike growth

In its full year 2021 report, new Felt Bicycles parent Pierer Mobility has seen pedal powered bike sales rise by 50% and electric bikes register a 37% year-on-year uptick. Now selling three times the number of electric bikes than it does pedal cycles, at 76,916 units versus 25,837 units in...

March 30, 2022

Showcased

EVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event

Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...

March 30, 2022

BikeExchange Offers Retail and Manufacturing Clients Free CDB Report

Asheville, North Carolina (March 30, 2022) /ENDURANCE SPORTSWIRE/ - In the second of their good-faith outreach to existing and potential clients, online bike marketplace BikeExchange (BEX) is again offering added value for its membership: All current and new North American based BEX clients will receive the eagerly awaited Cost of Doing Business...

March 30, 2022

IRONMAN Foundation Expands its Race For Change Diversity Initiative at the Grassroots Level with New Partnerships

TAMPA, Fla. (March 30, 2022)/ENDURANCE SPORTSWIRE/ - The IRONMAN® Foundation today announced partnerships with Black Kids Swim®, Black Runners Connection, and Major Taylor Cycling Club to build awareness and expand outreach in support of its Race For ChangeTM diversity initiative. The IRONMAN Foundation and the three affinity sports clubs will...

March 29, 2022

Lululemon’s First Footwear Range Could Be ‘Another Market Game Changer,’ NPD Data Shows

NPD Group is banking on the success of Lululemon’s new footwear range. According to Matt Powell, NDP’s VP and senior industry advisor for sports, strong loyalty to the brand’s apparel will likely carry over to footwear and the category has the “potential to be another market game changer.” This insight comes...

March 29, 2022

lululemon athletica inc. Announces Fourth Quarter and Full Year Fiscal 2021 Results; Board of Directors Authorizes $1.0 Billion Stock Repurchase Program

ANCOUVER, British Columbia - lululemon athletica inc. (NASDAQ:LULU) today announced financial results for the fourth quarter and fiscal year ended January 30, 2022. Calvin McDonald, Chief Executive Officer, stated: "2021 was another successful year for lululemon, which speaks to the enduring strength of our brand and our ability to deliver...

March 29, 2022

Strava announces three-year partnership with Tour de France and Tour de France Femmes avec Zwift

The Tour de France and the Tour de France Femmes avec Zwift will ‘come to life’ inside the Strava app with a content hub dedicated to telling the story of the riders through their daily activity uploads and photos. Fans will be able to go inside Segments and relive the...

March 29, 2022

Showcased

Parity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes

NEW YORK (March 29, 2022) /ENDURANCE SPORTSWIRE/ - In a bold step to create lasting and meaningful change in women’s sports, Group 1001 will become a majority stakeholder in Parity, a startup created for both elite women athletes and their fans to combat gender pay inequities in professional sports. As...

March 29, 2022

Bike Club Strava Club opens up to every rider, everywhere

/ENDURANCE SPORTSWIRE/ - Bike Club has opened up their Strava Club for everyone to join, giving that platform’s global community access to Bike Club’s contests and more. “We made Bike Club to be inclusive and open to every cyclist, everywhere,” says cycling artist Rich Mitch. “Opening up our Bike Club...

March 29, 2022

Gnarly Nutrition joins as a partner for Women’s Epic Race, a new all-female trail race series

Salt Lake City, UT (March 29, 2022) /ENDURANCE SPORTSWIRE/ - Gnarly Nutrition is thrilled to announce its partnership with Women’s Epic Race, the first trail race in Utah created specifically for all levels of adventure-seeking women. Gnarly specializes in hydration and supplement solutions for athletes, and the brand’s dedication to...

March 27, 2022

NordicTrack CEO Scott Watterson forced out in battle with Peloton

Investors insisted that 66-year-old Scott Watterson — a hard-charging billionaire entrepreneur who founded the company in 1977 after doing a stint as a Mormon missionary in Asia — relinquish control of the daily management of NordicTrack’s parent company, iFIT Health & Fitness, sources close to the situation said. NY Post

March 25, 2022

US Gov suspends 25% China trade tariff on select bicycle products

A 25% trade tariff on a variety of bicycles and accessories imported into the USA, from China, has been paused, ensuring the products are excluded from the import duty. Bloomberg reports, “the U.S. Trade Representative’s office is reinstating the exclusions for 352 items.” The report further highlights, “…exemptions from Trump-era...

March 25, 2022

New Balance Opens Factory In Methuen, MA Producing MADE 990v5 Running Shoe

New Balance opened an 80,000-square-foot footwear factory in Methuen, MA, after undergoing a $20 million renovation. The factory began production in January 2022, signaling its commitment to U.S. manufacturing.  The factory currently employs more than 90 people producing the brand’s MADE 990v5 running shoe. New Balance said it plans to...

March 25, 2022

The Pro’s Closet adds two leadership hires

LOUISVILLE, CO (March 25, 2022)/ENDURANCE SPORTSWIRE/ - The Pro’s Closet (TPC) is thrilled to announce that Kaitlin Cameron has joined the company as their new Chief Marketing Officer, and Paul Calandrella as their Vice President of Strategic Initiatives. Cameron joins TPC after serving as the VP of Global Consumer Marketing at...

March 25, 2022

Injured rider sues Costco and e-bike brand over right-front brake lever setup

An Arizona woman is suing San Diego e-bike company Phantom Bikes and Costco Wholesale for $6 million. Carol Penkert's suit claims her bike came set up so the right brake lever operated the front brake, which caused her to flip over the handlebar and sustain serious injuries. Bicycle Retailer

March 25, 2022

OPEX Fitness Expands InsideTracker Partnership to Deliver Unparalleled Personalized Training Resources for Professional Coaches

SCOTTSDALE, Ariz. – March 25, 2022/ENDURANCE SPORTSWIRE/ - OPEX Fitness today announced a partnership with InsideTracker, the leading truly personalized performance and nutrition system, following a successful pilot program in 2021 that gave coaches and clients access to InsideTracker Pro, delivering science-backed nutrition and lifestyle recommendations based on blood, DNA...

March 24, 2022

CLASH Endurance Announces Strategic Partnership with Outside Interactive, Inc.

Daytona Beach, FL (March 24, 2022) /ENDURANCE SPORTSWIRE/ - CLASH Endurance, a sports media brand known for its unique, family-friendly races at iconic speedways around the U.S., is excited to announce its latest partnership with Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events and experiences....

March 24, 2022

Health-tech focus for Eckuity strategic investment in PTO

Eckuity, a global investment firm, has made a strategic investment alongside Sir Michael Moritz, partner at Sequoia Capital, in the Professional Triathletes Organisation (PTO). The amount of the investment was not disclosed. Based in New York, Paris and London, Eckuity is a global venture capital investor. It invests in early-stage...

March 23, 2022

Giant and Orbea say they have stopped business in Russia

After initially being unavailable to comment, Giant Group and Orbea each now say they have halted business in Russia due to the country's invasion of Ukraine. Bicycle Retailer

March 23, 2022

BibRave Provides Comprehensive Marketing Services Across All San Diego Running Co. Events

Portland, OR /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, is partnering with San Diego Running Co. (SDRC) to provide full-service marketing. Supported SDRC events include Pacific Beach Half Marathon & 5K, America’s Finest Corporate Dash 5K, San Diego Santa Run, San Diego Resolution Run, San Diego...

March 21, 2022

Nike Gets Needed Boost from Earnings Beat

Nike saw modest sales growth in its fiscal third quarter as it continues its push toward direct-to-consumer sales. The Swoosh notched $10.9 billion in revenue, up 5% year-over-year (8% on a currency-neutral basis) in the quarter ending Feb. 28. Front Office Sports