Business

September 8, 2021

Lululemon Surges on Post-Pandemic Growth

Lululemon posted $1.45 billion in second quarter earnings, a 61% rise from the same period last year, when the pandemic had shuttered much of its in-person retail. The growth represented more than just a pandemic bounceback: Revenue was also up 64% from Q2 2019. FOS

September 8, 2021

Cotopaxi Secures Growth Investment Led by Bain Capital Double Impact

Salt Lake City, UT – September 8, 2021 – Cotopaxi, an outdoor gear and apparel brand and Benefit Corporation, today announced that it has secured funding led by Bain Capital Double Impact, the impact investing strategy of Bain Capital. The investment will propel Cotopaxi’s global growth, sustainable products strategy, and...

September 8, 2021

Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio

San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The acquisition is a great fit for both Alete Nutrition, formerly known as RoadRunnerTM Holdings and...

September 7, 2021

On Launches Initial Public Offering

ZURICH, Sept. 7, 2021 /PRNewswire/ -- Swiss performance sportswear brand On announced today the launch of its initial public offering of 31,100,000 Class A ordinary shares. On is offering 25,442,391 Class A ordinary shares and certain selling shareholders are offering 5,657,609 Class A ordinary shares. In connection with the offering, On and...

September 7, 2021

Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development

Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...

September 7, 2021

Neurun Launches Visualization Platform for Runners

BOSTON – September 7, 2021 – Neurun, today announced an all-new pre-race visualization technology to help athletes mentally prepare for race day. Targeted at runners at all levels preparing for road and trail races, Neurun combines interactive video tours, terrain data, and motivational course strategy tips from local coaches to...

September 3, 2021

Best Buy adds e-Bikes & Geek Squad assembly; Bird takes off with new BirdBike

Mega-retailer Best Buy is throwing its weight into e-mobility by offering electric transportation products including scooters, mopeds, and, yes, e-bikes. It also aims to compete with local bike shops with its Geek Squad, which will assemble and tune bicycles purchased at the store, including brake, seat, and handlebar adjustments for...

September 2, 2021

Company WHOOP Acquires Velocity-Based Training System PUSH

Performance wearables company WHOOP announced that it acquired velocity-based training (VBT) system PUSH. The acquisition marks WHOOP’s entrance into the VBT market and comes just days after it received a valuation of $3.6 billion. BarBend

September 2, 2021

‘The Ride Bikes’ by Tony Ellsworth Taps SIMBOL Communications as PR AoR

Newport Beach, California (September 2, 2021) — For over 30 years Tony Ellsworth has been designing and crafting some of the most revered bikes in the industry, including world-renowned, full-suspension mountain bikes, Olympic track bikes and award-winning urban bikes, and with the recent launch of his latest brand, The Ride...

September 2, 2021

Western Spirit Cycling Posts Record Growth in 2021

 Moab, Utah - For the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops on two-wheeled adventures across the Intermountain West. But never has the independently-owned and operated company,...

September 2, 2021

Covid Concerns Force USA Cycling to Adjust Format and Schedule of Inclusion Conference

Sept. 2, 2021 (COLORADO SPRINGS, CO) - USA Cycling had to make the difficult decision to reformat the highly anticipated Cycling Inclusion Conference. Originally slated for Friday, Sept. 10 and Saturday, Sept. 11, the organization made the decision based on the recent uptick in COVID cases. USA Cycling decided to...

September 2, 2021

Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone

BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...

September 1, 2021

iFIT Files for IPO, Could Raise Estimated $800M

Formerly known as Icon Health Fitness, iFIT offers interactive workouts, training programs, and instruction from world-class trainers. The company owns various fitness brands including FreeMotion and NordicTrack, and has more than 6.1 million members in over 120 counties — including 1.5 million paying subscribers. The company generated $1.7 billion in revenue in fiscal...

September 1, 2021

HOKA Launches East & West Coast Retail Locations

GOLETA, Calif. (September 1, 2021) – Today, leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the opening of its first-ever retail locations. The new brick-and-mortar bi-coastal pop-ups will be located in New York City  and Los Angeles and each location will double as a...

September 1, 2021

BioLite Wins Cooper Hewitt’s National Design Award

 Brooklyn, NY (September 1, 2021) — BioLite, a global leader in off-grid personal energy solutions, is honored to receive the prestigious 2021 National Design Award from Cooper Hewitt, Smithsonian Design Museum. Winning the Product Design category, this award celebrates BioLite’s role in using the power of design to change the...

September 1, 2021

Cirrus Cycles, Inc. Expands International Distribution

BELLINGHAM, WA — Cirrus Cycles Incorporated, makers of Kinekt Suspension Components, is proud to announce the addition of two new distributors to their growing list of sales channels outside of the USA. Effective January 1st, 2022, ZyroFisher, Ltd will be the new distributor in the UK and Ireland. Additionally, Chung Yung...

August 31, 2021

At least six female Afghan cyclists reach Italy, professional cyclists group announces

The Italian Professional Cyclists Association has announced that six female Afgan cyclists, along with a male athlete and some family members, arrived in Rome on Italian Air Force plane on Aug. 27. American activist Shannon Galpin has been working to help female Afghan cyclists get out of the country. She told...

August 30, 2021

Peloton’s full-year revenues exceed $4 billion, but growth slows and losses mount

Peloton Interactive's fourth-quarter revenue grew 54% over last year's final quarter, to $937 million, as the company's fiscal year revenues topped $4 billion for the first time. However, although the quarterly sales total was ahead of estimates, the company lost $313 million in the quarter and the growth rate declined from...

August 30, 2021

WHOOP Looks to Acquire Tech Companies After $200M Raise

Fitness wearable company WHOOP raised $200 million at a $3.6 billion valuation, roughly doubling its previous fundraising total and tripling its valuation from a round in October 2020. The Series F round, announced on Monday, was led by Softbank Vision Fund 2. FOS

August 30, 2021

MYLAPS, Datasport, and Abavent announce long-term timing partnership

Haarlem/Obergerlafingen, 30 August 2021 – Datasport, based in Switzerland, and its German sister company Abavent have worked together for many years with iconic races like Escalade, Jungfrau-Marathon, Engadin Skimarathon, Einstein Marathon, Ötztaler Radmarathon, HERO World series, and BDR-related events. These 2 companies are involved in more than 500 sports events...

August 27, 2021

Schwinn and Mongoose Roll with Backbone Media

MADISON, Wis. – Iconic cycling brands Schwinn and Mongoose, two brands of Dorel Industries, Inc. (TSX: DII.B, DII.A), have hired active lifestyle agency Backbone Media as its public relations agency of record. Backbone will work to amplify each brand’s storytelling and drive awareness for Schwinn and Mongoose’s extensive line of...

August 26, 2021

Lululemon Raises Minimum Base Pay

Effective Sept. 27, 2021, lululemon will raise the minimum base pay for the majority of its store and Guest Education Centre) employees in North America. As part of the additional investments, people who are currently employed, and individuals who are hired from this point forward, will receive a new minimum...

August 26, 2021

Earning Announcements

Peloton shares fall after cycle maker posts disappointing earnings and outlook, cuts Bike price More Athleta’s Q2 Comps Gain 13 Percent Year-Over-Year More

August 26, 2021

FloSports secures London Marathon streaming rights in North America, Australia

United States-based subscription streaming platform FloSports has secured the media rights to the Virgin Money London Marathon in North America and Australia, starting this year. The iconic international race – which is scheduled to be held on Sunday, October 3 – will be exclusively streamed on the FloTrack vertical in the United...

August 26, 2021

Chris Froome invests in Factor Bikes

Chris Froome has joined a consortium injecting capital into Factor Bikes and its parts and accessories subsidiary Black Inc, with plans for the four-time Tour de France winner to use his racing and product experience to help with product development and marketing. Cycling News