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Business
February 8, 2021
RockTape and TriggerPoint Awarded Blanket Purchase Agreement to Deliver the World’s Best Kinesiology Tape and Foam Rollers to United States Department of Veteran’s Affairs (VA) Medical Centers
Durham, N.C. – RockTape®, a leader in sports medicine products and education, is proud to announce a five-year blanket purchase agreement (BPA) with the Veterans Health Administration (VHA), introducing the world’s best kinesiology tape and TriggerPoint™ mobility rollers to the Physical Therapy category of the Medical/Surgical Prime Vendor (MSPV) 2.0...
February 6, 2021
Ted Metellus named race director of TCS New York City Marathon
This makes him the first black race director of any of the Abbott World Marathon Majors races, right on the heels of large-scale allegations of sexism and racism in NYRR by current and former employees. ESPN
February 5, 2021
Peloton wants to make ‘tens of millions’ of bikes and treads — and says its recent acquisition will help it get there
Peloton has plans to dominate the at-home fitness industry through its acquisition of fitness manufacturer Precor, allowing the firm to ramp up production across the US. Business Insider
February 5, 2021
2x Olympic Gold Medalist Maggie Steffens Joins Team UCAN
Maggie Steffens, considered one of the greatest water polo players in history, is teaming up with UCAN on her quest for a 3rd Olympic Gold Medal. Steffens is Captain of Team USA and ranks 2nd on the All-Time scoring list in Olympic history. She was named MVP at the Olympics...
February 5, 2021
Ritual Zero Proof Joins Forces with Endurance Sports Leader Spartan to Encourage Long-Term Wellness
BOSTON, Mass. – With the majority of people giving up on their New Year’s resolutions by the end of January, non-alcoholic spirit brand Ritual Zero Proof has joined forces with endurance and wellness leader Spartan® to cultivate healthy habits for the New Year. The Brands’ Healthy Rituals collaboration was created...
February 4, 2021
Endurance sports tired of sitting on sidelines
The California Coalition of Endurance Sports has a two-pronged objective: to get athletes — especially in San Diego County — back running, swimming and biking. The San Diego Tribune
February 4, 2021
S.F. gyms challenge city over Covid restrictions: Prove it
A group representing dozens of local gyms has lobbed another legal challenge at San Francisco officials demanding further justification for what has been throughout most of the pandemic some of the strictest regulations on indoor fitness nationwide. BizJournals
February 4, 2021
Truly immersive retail experiences: How brands like Nike are using augmented reality in 2021
Virtual and augmented reality tools have enabled gaming and entertainment to innovate at new rates, but now it’s the retail industry who is exploring how best to use these digital tools. As Nike unveils its latest interactive experience, which incorporates AR and QR-code scanning, the potential applications of virtual tech in retail are becoming...
February 4, 2021
Race registration company UltraSignup sold to Tennessee firm
Software company Atiba Labs plans to stick with the brand’s look and feel, but will address the website’s need for more horsepower. UltraRunning Magazine
February 4, 2021
Former Nike Manager Charged in Million-Dollar Plot to Defraud the Swoosh
Federal prosecutors in Oregon charged Errol Andam, a former marketing manager at Nike, with wire fraud, money laundering and making false statements on a loan application as part of a scheme to defraud his former employer. Footwear News
February 4, 2021
San Jose gym defying health orders racks up $550,000 in fines
The gym says it’s an essential business and is exercising its “constitutional right to peacefully protest.” The Mercury News
February 4, 2021
Health tech startup Bold raises $7 million in seed funding for senior-focused fitness programs
Bold, a digital health and wellness service, plans to prevent chronic health problems in older adults through free and personalized exercise programs. TechCrunch
February 4, 2021
Brooks running closes out 2020 with a PR, hitting nearly $850 million in global revenue
BusinessWire
February 4, 2021
McKinsey: “In such difficult times, you can make a fortune or fail”
World-renowned consulting firm McKinsey looks at eight key factors to determine future success in the sporting goods industry. ISPO
February 4, 2021
ATRA Announces 2021 Theme: Resilience
Feb. 4, 2021. - The American Trail Running Association (ATRA), announces “Resilience” as our theme for 2021. This important topic follows our recent annual themes including last year’s Climate Action, 2019’s Trail Running Responsibly, 2018’s Trail Stewardship: Leaving a Lasting Legacy, and the 2017 theme, Community: Building Trail Running Connections....
February 4, 2021
FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term
BOSTON, Mass. – FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal. “Spartan athletes have long-come to know and...
February 3, 2021
How Purging of Classes Could Cost Peloton Big
A lawsuit filed against Peloton that could cost the company hundreds of millions of dollars claims that the fitness brand’s mass deletion of its music library in 2019 without warning led to false and misleading advertising. Classes were taken offline as a result of allegations that Peloton used copyrighted music...
February 3, 2021
Massif Hires Christine Collins as new Vice President and General Manager
ASHLAND, Ore. – February 3, 2021 – Massif, a leader in flame-resistant clothing for the United States Military, today announced the hiring of new Vice President and General Manager Christine Collins. With years of experience in both garments and textiles, Collins is poised to continue the successful growth at Massif....
February 3, 2021
Sun Valley Opens Sunrise Ski Zone
Sun Valley, ID. (Feb. 3, 2021)– After a record-breaking 51” of snowfall over the past seven days, Sun Valley Resort today announces the opening of Sunrise, the much anticipated expansion plan of over 380 acres of skiable terrain, featuring expert level chutes, glades and bowls. The new terrain is located...
February 3, 2021
Easy Day Sports Strengthens Event Team with New Director of Marketing
Coronado, CA – Easy Day Sports, a boutique event production company, continues to build on its top-notch event team by announcing today that Christy LaLanne has been named Director of Marketing and Athlete Engagement. In her new role Christy will take the lead in furthering Easy Day’s reputation for producing...
February 3, 2021
Pocket Outdoor Media Launches New Mountain Biking Property
Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...
February 2, 2021
New Balance’s CEO talks about digital transformation
Overall, half of New Balance’s volume in 2020 was sold through digital commerce, which includes New Balance’s own sites, pure-play internet retailers/marketplaces, and its wholesale retail partners’ websites. SGBMedia
