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Business
October 5, 2020
Parent company shutters Bike magazine
A360 Media, which acquired Bike magazine last year, is “pausing” the mountain bike magazine and its digital publications indefinitely. A360 Media notified Bike editorial and sales staffers Friday afternoon that they were being furloughed. On Friday A360 Media also furloughed staff at its Snowboarder and Surfer magazines, and Powder magazine staff will be furloughed Nov. 20. Read more on Bicycle Retailer.
October 5, 2020
Cold weather next challenge for fitness industry.
A chunk of the fitness industry has sustained itself amidst COVID-19 two ways: virtual workouts and outdoor offerings. The latter will become difficult — if not impossible — in much of the nation as fall stretches into winter. What's the plan? Read more on Front Office Sports.
October 5, 2020
A new book on Nike pulls no punches.
We're gonna check it out. According to Outside, 'Win at All Costs' is an indictment of more than just the Nike Oregon Project.
October 5, 2020
ICON Health & Fitness Announces $200 Million Growth Investment Led By L Catterton
LOGAN, Utah--(October 5, 2020) - ICON Health & Fitness (“ICON”), the world leader in innovation, design and distribution of connected fitness equipment and software, today announced a $200 million growth investment led by L Catterton, the largest and most global consumer-focused private equity firm, and is joined by existing investor Pamplona Capital...
October 2, 2020
Strava Seeks New Investors at $1 Billion-Plus Valuation
Strava Inc., a social network for athletes with nearly 70 million global registered users, is looking to raise its equity by more than $1 billion, also hiring an adviser to raise between $150 million and $400 million. A deal that vaults the company to unicorn status would roughly triple Strava’s...
October 2, 2020
LEOMO Launches Remote Bike-Fitting Service for Cyclists and Triathletes
Boulder, CO — LEOMO Inc. has launched the world’s first technology-enhanced remote bike-fitting service in Japan using TYPE-S Sensor Kit Pro. Utilizing LEOMO’s revolutionary portable motion analysis technology and LEOMO’s expertise in cycling form data, the new service allows all levels of cyclists and triathletes to fine-tune their position and...
October 1, 2020
Brompton Bicycle Selects OutsidePR as Agency of Record
NEW YORK (Oct. 1, 2020)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, has selected OutsidePR as its public relations agency of record. OutsidePR will manage Brompton's public relations and communications strategy in North America—targeting cycling, outdoor and consumer lifestyle mediawith a focus on the brand's deeply-rooted...
October 1, 2020
Nuun Hydration and CorePower Yoga Announce Free At-Home Yoga Experience
SEATTLE—Today, Nuun Hydration and CorePower Yoga launched “Muuv With Nuun + CorePower Yoga”, a free 6-week, at-home yoga program. The program is led by two CorePower Yoga Teachers and includes three guided yoga workouts a week. Participants can do these workouts on their own schedule and in their own home....
September 29, 2020
INCUS Performance partners with Claire Cashmore on her road to become Paralympic Champion
INCUS Performance are delighted to announce the start of a long-term partnership with Claire Cashmore, a talented multisport athlete based in Loughborough, UK. Originally a swimmer Claire has competed in 4 paralympic games and won 8 medals, including a Gold and Silver medal at Rio 2016. After these games, Claire...
September 29, 2020
UCAN Welcomes Running Superstar Sara Hall to Its Team of Elite Athletes
One of the fastest US marathoners of all time, Sara Hall, has officially joined Team UCAN. Hall ran 2:22 at the Berlin Marathon last year, holds the World Record for the half marathon on the treadmill in 1:09:03, and is a 3-time US 10 Mile Champion. Sara will be racing...
September 28, 2020
Flywheel Files Chapter 7 Bankruptcy, Closes All Of Its Studios
On Sept. 14, Flywheel Sports Inc. closed its 42 studios, laid off its 1,200 employees and filed for Chapter 7 bankruptcy in U.S. Bankruptcy Court in New York. Flywheel had $10 million to $50 million in liabilities and less than $50,000 in assets. Read more on Club Industry.
September 28, 2020
Mayweather Boxing + Fitness Announces Opening of Greenville, SC Studio
Greenville, SC (September 28, 2020) – Mayweather Boxing + Fitness – a group fitness and boxing experience created by legendary boxer Floyd Mayweather – announced today the opening of their Greenville, South Carolina Studio, the first location to open since the onset of COVID-19. On Saturday, October 3rd, the Mayweather...
September 28, 2020
RunSignup Raises $2.6 Million in Series A Funding from Payroc for Strategic Initiatives
Moorestown, NJ and DesPlaines, IL - Payroc is making a minority investment in the RunSignup|GiveSignup business to help fund the continued rapid expansion of the RunSignup customer base and provide additional fundraising capabilities to the nonprofit market with GiveSignup. RunSignup has seen unparalleled opportunity amidst the pandemic and sought additional...
September 25, 2020
Alta Cycling Group Rolls Out New Beeline Connect Bridge Software
KENT, Wash., (September 25, 2020) — Alta Cycling Group, a premier cycling company, is incorporating Beeline Connect’s new Bridge software to facilitate a new dealer locators integrated on Diamondback, Redline, IZIP, Haibike and Raleigh websites, to provide added support and improve processes for their authorized dealer network. This added software...
September 24, 2020
iFit-Powered NordicTrack Treadmill Wins Good Housekeeping’s Best Treadmill of 2020
(LOGAN, Utah, September 24, 2020) — iFit, the patented, interactive, connected fitness platform, is the key feature that won the NordicTrack Commercial 1750 treadmill a spot in Good Housekeeping’s highly coveted “Best Home Gym Equipment Essentials of 2020.” Good Housekeeping’s standard for including equipment on the list is based upon...
September 24, 2020
Communication Issue? Echelon’s ‘Prime Bike’ Scrubbed from Amazon
Echelon Fitness went from promoting a “Prime Bike” sold exclusively on Amazon to having all its at-home spinning bikes yanked from the online retail giant for about 24 hours. Read more on Front Office News.
September 24, 2020
Walton Family Foundation and PeopleForBikes Partner to Support Increased Bicycling Through Area Businesses in Northwest Arkansas
BOULDER, CO (Sept. 24, 2020) — PeopleForBikes announced a five-year program to help Benton County, Arkansas businesses become national leaders in bicycling, realize the return on investment from an active workforce that embraces bicycling, both for transportation and recreation and position Northwest Arkansas as the national model for getting more people...
September 24, 2020
Adventure Journal To Be First Carbon Neutral Publisher through Climate Neutral
Monarch Beach, CA – September 24, 2020–Today, Adventure Journal, the online and quarterly print magazine devoted to outdoor adventure, announced its commitment to being carbon neutral in 2020. This commitment will be certified by Climate Neutral, the nonprofit organization founded in 2019 by the leaders of Peak Design and BioLite. ...
September 24, 2020
mountainFLOW Announces B-Corp Status and USDA Certification
(BOULDER, CO - September 2020)- mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is now a certified B-Corporation, and that all of the company’s celebrated products are also certified bio-based by the USDA. Launched...
September 23, 2020
Tough Mudder and Marvel Team Up to Create an Unprecedented Digital Fitness Experience
Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Edition: a 21-day digital fitness adventure engaging a connected community around pushing their boundaries physically and mentally, and ultimately “Find Their Power.” Kicking off in October as part of the...
September 23, 2020
WATERMONSTER™ Announces Touch-Free and Socially-Distanced Water Provision Solution for Large Events
[KERRVILLE, TEXAS, September 2020] – WaterMonster™, presented by Event Hydration Solutions, LLC (EHS) today announced immediate availability of their comprehensive touch-free and social distance enabled hydration system for large events, including all types of race events. Expanding on our proven flagship WaterMonster tanks, our new line of accessories includes two...
September 23, 2020
Bliz Eyewear to Partner with Athletes of Elite Runner Management
MADISON (WI)- Bliz Eyewear, Scandinavia’s #1 eyewear brand, announced today that it will be the exclusive eyeglass provider to the professional athletes of Elite Runner Management (ERM), a Michigan based sports agency headed by Chris Mengel. The announcement was made by Andy Gerlach, director of Bliz America. “Bliz is extremely...
September 22, 2020
Nike Blows Past Analysts’ Estimates, Sending Stock Up High Single Digits
Shares for Nike Inc. are up in the high single digits at market close on Tuesday after the sportswear giant posted better-than-expected earnings and sales. For the three months ended Aug. 31, Nike’s posted diluted earnings per share of 95 cents — up 10% from the prior year and trouncing...
September 22, 2020
Tour de France draws 40m domestic TV viewers
The 2020 Tour de France proved a domestic TV ratings hit for France Télévisions (FTV) as more than 40 million viewers tuned into the public service broadcaster’s coverage of the three-week cycling grand tour. FTV reportedly saw its total viewership increase by seven million - more than 21% - on...
September 22, 2020
Amazon taps Echelon for the Prime Bike, a $500 Peloton knock-off.
Amazon teamed up with Echelon to build and sell the Prime Bike. The $500 exercise bike is a virtual clone of the $1,900 Peloton bike minus the screen — even the color scheme and design are the same. The bike is available now from Amazon (and Walmart, with slightly different...
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