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April 7, 2021
Former Pro Cyclist Phil Gaimon and Friends Launch Preem TV On YouTube
(Los Angeles, CA) - Preem TV, a new content channel for cyclists of all abilities and interests, officially announces its launch on YouTube (link). The brainchild of the larger Preem team, Preem TV will be the home for cyclists to draw inspiration, information, and connection about their time on two...
April 7, 2021
BibRave Adds Industry Veterans Tony Yamanaka and Alex Curtis to Its Full-Time Ranks
Portland, OR - BibRave, the leading-edge endurance and fitness marketing agency, recently added two full-time staff members - Tony Yamanaka, 10+ year industry veteran and VP of Operations at Events Southwest, and Alex Curtis, former Brand Manager at Science in Sport. Yamanaka joins Team BibRave as Brand Partnerships Director, bringing...
April 7, 2021
Fast Talk Laboratories Now Offers Coaching Guidance and Testing for Cyclists and Triathletes
April 7, 2021 – Boulder, Colorado, USA –Fast Talk Laboratories, the new sport science community and virtual performance center, is now offering testing and coaching services for cyclists and triathletes. Fast Talk Laboratories offers cyclists and triathletes innovative, science-based ways to achieve any goal and solve any problem through two...
April 7, 2021
Healthy Kids Running Series Partnering with RunDoyen Coaches to Motivate Participants
Healthy Kids Running Series is partnering with RunDoyen, the leading source of online coaching for runners, to motivate its participants and their families to live active healthy lifestyles. Healthy Kids Running Series is the largest co-ed youth running series offering a five-week program for children aged 2 to 14. Each...
April 6, 2021
USA Triathlon Announces Additional Safe Return to Multisport Resources
COLORADO SPRINGS, Colo. — USA Triathlon today announced additional resources as part of its Safe Return to Multisport initiative, a comprehensive and multi-pronged set of racing, training and event production guidelines for the multisport community to rebound from the COVID-19 pandemic. The new resources include Guidelines for COVID-19 Contact Tracing,...
April 6, 2021
Former Nike Manager Pleads Guilty in Fraud Case
Errol Andam faces 24 months to 37 months in prison after pleading guilty to criminal charges of wire fraud, money laundering and submitting a false mortgage application. The plea agreement requires Andam to pay $1.49 million in restitution to Nike and $173,172 to another company called Maplewood Mfg. In February,...
April 6, 2021
GU Energy Labs® and TerraCycle® Celebrate the Partnership’s Six-Year Anniversary & Significant Recycling Milestone
TRENTON, N.J., April 6, 2021 – Leading sports nutrition brand GU Energy Labs and international recycling leader TerraCycle®celebrate their six-year partnership with two milestones: upcycling more than 1.7 million pieces of performance nutrition packaging through their Performance Nutrition Recycling Program and a donation to-date of $19,000 to schools and nonprofit...
April 6, 2021
Mountain Hardwear Announces 2021 Non-Profit Partnerships
Richmond, Calif. (April 06, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain Guides Association (AMGA), and new additions, Protect Our Winters (POW) and YES Nature to Neighborhoods. The...
April 6, 2021
Introducing Nuun Energy, A Clean Boost With A Lasting Lift
SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...
April 6, 2021
TrainingPeaks Announces New and Extended Partnerships with National Governing Bodies
Boulder, Colo., April, 2021— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, announced National Governing Bodies (NGB) British Triathlon, Italian Triathlon, Triathlon Canada and USA Triathlon are extending their partnerships through 2021. TrainingPeaks is now partnered with 25 NGB’s around the world,...
April 6, 2021
Running USA Launches Race Director Magazine
(April 6, 2021) - Running USA, the non-profit trade association for the sport of road running, is excited to announce a new digital magazine for race directors. Race Director Magazine (RDM)’s first issue is now available for readers interested in the running industry to explore and enjoy. The first issue...
April 5, 2021
New Holland Brewing Back to Full Production After Facility Fire
Holland, MI (April 5, 2021) -- New Holland Brewing, recently included among the top-50 craft breweries in America, is back online and brewing again after a February 21st fire that occurred in their production facility. The late-night flame, which authorities suspect was electric in nature, impacted one wall and a...
April 5, 2021
HOKA x Cotopaxi “Chase The Bright Side” Questival Adventure Race Encourages Do Good and Time To Fly Participation
(Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new challenges in collaboration with leading footwear brand HOKA ONE ONE® and their partner organization Big City...
April 5, 2021
SoftBank Invests $100 Million in Fitness Startup
SoftBank is set to invest more than $100 million in at-home fitness startup Tempo. The connected fitness system retails between $2,500 and $4,000 and comes with weights, barbells, and a touchscreen display that offers instruction and live classes for a subscription fee of $39 per month. Front Office Sports
April 5, 2021
Charge E-Bikes Cycle Forward with Backbone Media
Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...
April 5, 2021
Saucony® Appoints Fábio Tambosi as Chief Marketing Officer
WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc.(NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately. In this role, Tambosi will be responsible for providing strategic development and...
April 2, 2021
Italian private equity firm buys Cytech Group
PM&Partners SGR, and Italian private equity company, has become the majority shareholder in Cytech, the parent company Elastic Interface and other cycing brands. In 2020 the company sold more than 3.2 million pads. Elastic Interface also has recently expanded into offer cycling glove pads, used by brands including Giro. Cytech's...
April 2, 2021
Peloton Completes Precor Acquisition
With this acquisition, Peloton establishes its U.S. manufacturing capacity, anticipates boosting research and development capabilities with Precor's highly-skilled team and accelerating Peloton's penetration of the commercial market. Peloton plans to produce connected fitness products in the United States before the end of the calendar year 2021. Yahoo
April 1, 2021
New York pop-up retailer brings rarely seen road brands to US cyclists
The pop-ups feature some high-end road cycling brands rarely seen in the U.S., such as Festka (from Czech Republic), Isadore (from Slovakia), MAAP (Australia), and Q36.5 (Austria). The store has no brick-and-mortar home, but makes online sales (with delivery by bicycle an option in New York City) and operates the pop-up...
April 1, 2021
Chinese runners applaud marathon race’s termination of partnership with ASICS
Chinese runners applauded the suspension of a partnership between a domestic marathon race organizer and Japanese sportswear company ASICS, which has caused outrage among the Chinese public for its double-crossing move on the Xinjiang cotton issue. Global Times
April 1, 2021
Super League Triathlon To Expand Tech Offering With Racecheck Acquisition
Super League Triathlon has strengthened its plans to further innovate in sport and technology with the acquisition of Racecheck. The world’s most exciting triathlon brand is now backed by the technical expertise of Racecheck, who have developed a thriving race review and feedback management platform for event organisers and the...
March 31, 2021
Shimano Announces New President
Shimano appointed Taizo Shimano, who joined the company in 1991 and served as a senior executive vice president since 2018 after leading Shimano’s Fishing Tackle division, as its new president. SGB Media
March 31, 2021
Tonal Raises $250 Million in New Funding, Teases Upcoming IPO
At-home fitness startup Tonal raised $250 million in a new round of funding, giving the company a $1.6 billion valuation. The wall-mounted system, which launched in 2015, uses advanced technology to replicate equipment, exercises, and weights found at brick-and-mortar gyms. Front Office Sports
March 31, 2021
MYLAPS and IRONMAN Europe partner up to enhance race experience
Haarlem/Frankfurt - MYLAPS Sports Timing and IRONMAN Europe announce a 3-year agreement to enhance the race experience for more than 75,000 triathletes. The participants of most IRONMAN races (around 30 events per year) across Europe will be ensured of the latest developments in timekeeping. Many IRONMAN race directors and participants...
March 31, 2021
BibRave Expands Marketing Partnership with Knockaround
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has expanded its marketing services with Knockaround, the original affordable and stylish sunglasses company based in San Diego. What started as a product-seed and promotional arrangement has blossomed into a full-fledged agency relationship and multi-facetted partnership. Building upon...
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