BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 19, 2025
High Stakes: WHOOP’s Screenless Tracker Design Lands in Federal Court in Global IP Test
The battle for wearable technology design is escalating. Boston-based WHOOP recently initiated legal action against a Chinese competitor, Shenzhen Lexqi Electronic Technology (LEXQI), claiming the firm has created a wholesale imitation of its minimalist, screenless tracker. This key case, filed in September 2025, tests the limits of protecting aesthetic design...
October 16, 2025
Nike, Adidas + More Athletic Brands: How Does Their Digital Experience Measure Up?
Athletic brands such as Nike and Adidas have a digital challenge. According to Catchpoint, which compiled a Digital Experience Score analyzing the to 20 athletic footwear and apparel brands by revenue, there is a “troubling gap” between brands’ tracking of key metrics and what customers actually experience online. “Poor website performance doesn’t just kill online...
October 16, 2025
Strava tells Garmin users not to worry amid legal dispute: ‘Uninterrupted connectivity is our top priority’
Strava has told Garmin users of their platform that they should not be concerned over connectivity stopping. Earlier this month it was revealed that the American fitness tracking company had taken legal action against Garmin over patent infringements, and also new developer guidelines, which led to fears over connectivity. Cycling WEEKLY
October 15, 2025
Giant expands zero-fee recruitment policy, opens new dorms
Giant Group is developing a plan to reimburse current migrant workers at its factories for recruitment fees they paid prior to Jan. 1, 2025, when the company began paying its current workers' recruitment fees. Giant initiated the zero-fee policy following media reports in 2023 and 2024 about worker conditions at...
October 15, 2025
Women Earning Over $150K Per Year Could Be Deckers’ Secret Weapon
Hoka‘s big contribution to parent Deckers Brands first quarter earnings results is expected to again fuel a strong second quarter — and high income women could provide the athletic performance brand’s hidden advantage. The Goleta, Calif.-based company in July reported a first quarter net sales increase of 16.9 percent to $964.5 million,...
October 15, 2025
Airbnb and Strava partner on ‘run-cations’ as 74% of young Brits eye countryside running holidays
Airbnb and Strava have partnered to promote ‘run-cations’, seen as a growing trend among young British travellers who are booking staycations centred around scenic rural running, fresh air, and group connection. ENDURANCE.BIZ
October 14, 2025
Peloton’s Newest Tech Bet: AI Digital Twins
A new partnership between Peloton and Twin Health is uniting the breakthrough technology of digital twins and fitness. The healthtech company will now integrate the fitness brand’s content to integrate Peloton’s library of live and on-demand classes with Twin Health’s hyper-personalized AI digital twin care plan, the latest innovation in...
October 13, 2025
Strava CEO says the $2 billion unicorn plans to go public ‘at some point’ as marathon-obsessed Gen Z swaps dating apps for run clubs
Strava, an exercise-tracking app last valued at $2.2 billion, is benefiting from Gen Z’s obsession with run clubs and marathons and is looking toward a future IPO, according to its CEO. Strava CEO Michael Martin discusses the company’s plans for an IPO and how Gen Z’s social approach to running—from...
October 13, 2025
How Buying a Pair of ‘Squeaky’ On Cloudmonster Sneakers at Dick’s Led a Customer to Launch a New Class Action Lawsuit
Swiss running brand On is facing a new class action lawsuit after multiple people claim its sneakers with CloudTec outsoles emit “a loud, embarrassing, and difficult to stop squeaking sound” with each step. In a complaint filed on Thursday in U.S. District Court in Oregon, Patricia Ramirez and Louis Bologna are both...
October 13, 2025
Portland cyclists strip down in pouring rain to protest ICE facility and Trump troop deployment
More than a thousand cyclists in various states of undress braved the rainy streets of Portland on Sunday afternoon to protest President Donald Trump’s attempts to send National Guard troops to the city. OREGONLIVE
