BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 10, 2025
ShowcasedBelieve in the Run Expands Trail Running Focus with Addition of Taylor Bodin as Head of the Dirt Division
Baltimore, MD (June 10, 2025) /ENDURANCE SPORTSWIRE/ – Believe in the Run, a leading voice in independent running media, is thrilled to announce the addition of Taylor Bodin as head of its newly expanded Dirt Division. Taylor, a long-time contributor and trusted trail reviewer for Believe in the Run, now...

June 10, 2025
Nix Biosensors Expands to Great Britain, Ireland, and Wales, Bringing Personalized Hydration Technology Direct to UK Consumers
BOSTON, MASS (June 10, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced its official market launch into Great Britain, Ireland, and Wales. Effective immediately, customers across the UK can purchase Nix’s innovative hydration biosensor directly through Nix’s website, marking the company’s first direct...

June 10, 2025
2025 Cyclist Buyer’s Guide to the Best eBIKE INSURANCE
Washington, D.C. (June 10, 2025) /ENDURANCE SPORTSWIRE/ - BikeInsure, an insurtech company specializing in offering bicycle insurance for bikes and ebikes in the United States, has released "A 2025 Cyclist Buyer's Guide to the Best eBIKE INSURANCE." The guide will clearly inform ebike customers and owners of the Home Insurance...

June 9, 2025
Sur Nutrition Debuts Organic Meal Replacement Shake with Chef-Crafted Flavor and Clean Ingredients
Chicago, IL (June 9, 2025) /ENDURANCE SPORTSWIRE/ – Sur Nutrition, a leader in plant-based performance products, announces the release of its Organic Meal Replacement Shake, a thoughtfully formulated, chef-crafted shake designed to nourish athletes, professionals, and wellness enthusiasts with real ingredients and real flavor. The new product is currently available...

June 9, 2025
4iiii Innovations Unleashes Precision Power for New Shimano XTR M9200
COCHRANE, AB (June 9, 2025) /ENDURANCE SPORTSWIRE/ – 4iiii Innovations Inc., a global leader in cycling power meters, announces immediate availability of its PRECISION 3+ and PRECISION 3+ PRO power meters as Factory Install options on the newly launched Shimano XTR M9200 groupset. This strategic offering reinforces the growing importance...
June 6, 2025
BowFlex Recalls Nearly 4 Million Adjustable Dumbbells, More Than 100 Injuries Reported
Three months after the fitness brand declared bankruptcy, BowFlex is recalling nearly 4 million of its dumbbells for a problem that causes them to dislodge during use. GEAR JUNKIE
June 5, 2025
Giant’s China sales grow as US sales decline in recent years
Giant Group's sales to America — under its own brand and to its original equipment customers — have declined steeply since the pandemic even as sales in Asia, China in particular, have grown significantly. Bicycle Retailer
June 5, 2025
Wahoo Raises US Prices on All Products
Wahoo Fitness has raised prices on all their products for US buyers, with the price increases ranging from shruggable to ‘holy crap’, depending on the product in question. DC RAINMAKER

June 5, 2025
Fuelled To The Finish – Naturally
BOSTON, MASS. (06/05/2025) /ENDURANCE SPORTSWIRE/ - DEKA, the global leader in hybrid fitness competition, proudly announces a multi-year partnership with BOOM Chaga as an Official Partner of DEKA through 2027. This new collaboration brings BOOM Chaga to the forefront of DEKA FIT events across the U.S., providing natural energy, faster...
June 5, 2025
MYLAPS and the Houston Marathon Committee Extend Long-Standing Partnership
HOUSTON / ATLANTA (June 5, 2025) /ENDURANCE SPORTSWIRE/ - MYLAPS is proud to announce the extension of its successful partnership with the Houston Marathon Committee, one of the premier running events in the United States. For the coming years, the event will continue to be timed using MYLAPS BibTag technology,...