BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 2, 2026
BRANWYN Named to The Lead’s Foremost 50 List
Bend, OR (February 2, 2026) /ENDURANCE SPORTSWIRE/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, has been named to The Lead’s 2026 Foremost 50 List, an annual power list recognizing breakout challenger brands shaping the future of consumer industries. Curated by The Lead, a research-driven media company,...
February 2, 2026
RunSignup’s Annual RaceTrends Report Shows Per-Race Participation Growth of 5%
Moorestown, NJ (February 2, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology solution for U.S. endurance events, has released its Annual RaceTrends Report, providing an appraisal of the state of the endurance industry. While growth has slowed from the rapid rise following COVID lows, races continued to see increasing participation...
February 2, 2026
Verge Renews Partnership with Hot Tubes Development Cycling Team
NEW YORK (February 2, 2026) /ENDURANCE SPORTSWIRE/ — Verge, the innovative leader in custom cycling apparel, is proud to announce the renewal of its partnership with the Hot Tubes Development Cycling Team, North America’s longest-running and most successful U19 development program. With more than 130 U.S. national titles and over a...
February 2, 2026
Best Bike Split and EF Education-EasyPost Partner for the 2026 Season
Austin, TX (February 2, 2026) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and EF Education-EasyPost have announced that they will renew their partnership for the 2026 season with Best Bike Split...
February 2, 2026
Spartan Race and Tough Mudder Announce Pressio as Official Licensed Custom Teamwear Partner
Boston, MA (February 2, 2026) /ENDURANCE SPORTSWIRE/ — Spartan Race and Tough Mudder, global leaders in obstacle course racing and endurance events, announce an exciting new partnership with Pressio, a premier provider of high-performance apparel. Pressio will serve as the Official Licensed Custom Teamwear of Spartan and Tough Mudder, offering...
February 2, 2026
MYLAPS selected to provide BibTag to Peak Timing for events in Africa
Haarlem/Edenvale (February 2, 2026) /ENDURANCE SPORTSWIRE/ - MYLAPS is pleased to announce a long-term strategic relationship with Peak Timing that will bring accurate and reliable timing technology to races across the African continent. MYLAPS, a Garmin® brand, is the pioneer of automatic sports timing, powering events from World Marathon Majors...
January 31, 2026
Peloton Cuts 11% of Staff in Cost-Cutting Push, Spokesperson Says
Peloton Interactive has cut 11% of its employees as it aims to reduce costs amid turnaround efforts, a spokesperson for the company said on Friday. Widespread layoffs would mark another major move under CEO Peter Stern, who took charge of the fitness products maker last year and has revamped its product lineup and hiked prices across hardware and...
January 30, 2026
Boulderthon’s Economic Impact Nears $23 Million in New Report
BOULDER, Colo. (January 30, 2026) /ENDURANCE SPORTSWIRE/ — According to a new report from Visit Boulder, the Official Destination Marketing organization for the City of Boulder, the 2025 edition of Boulderthon generated an estimated economic impact of $22.8 million in total. They also noted that the race supports over 6,400...
January 30, 2026
RunSignup Announces Matthew Smeltzer as 2026 Alan Jones Timer of the Year Award Recipient
Moorestown, NJ (January 30, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the United States, is proud to announce that Matthew Smeltzer, founder of Competitive Timing, has been named the 2026 Alan Jones Timer of the Year Award recipient. The honor was presented...
January 30, 2026
Ultra X Donates Over £40,000 in Event Places and Commits to Giving Away 1,000 Places in 2026
January 30, 2026 /ENDURANCE SPORTSWIRE/ - Ultra X, the global trail running series committed to making endurance sport more inclusive and accessible, has today announced a major milestone in its access initiatives. Six months on from launching its Under-23 free entry scheme across UK events, Ultra X confirms that in...
