Adidas Forecasts High-Single Digit Growth Over Next Three Years

April 29, 2026

Wrapping up another quarter of growth well above industry averages and seeing one it’s the brand’s ambassadors break the sub-two-hour marathon this past weekend, Adidas’ CEO Bjørn Gulden told analysts he expects Adidas to deliver high-single growth in 2026, 2027 and 2027 with stronger gains in profitability.

The high-single digit growth would amount to adding  €2 billion growth annually and follow revenue gains on a currency-neutral basis of 13 percent in 2025 and 12 percent in 2024.

Asked by an analyst what gives him confidence that Adidas will be able to deliver strong market share gains for five years in a row,  Gulden said he sees the “potential is of course there is a world that stabilizes a little bit,” with U.S. tariffs and the Middle East conflict both pressuring otherwise strong results in its first quarter.

However, he cited a strong product pipeline across Adidas’ product divisions and categories, improved retailer relationships, its marketing partnerships across sports and lifestyle, and localized go-to-market approach continuing to support Adidas’  brand momentum.

“We see growth potential both in the performance side, apparel and footwear, and the same in lifestyle in all the markets we talk about,” said Gulden. “ There are certain markets that we think will grow much faster than maybe you think. Then there are markets where we see that we can take more share, maybe quicker by doing some changes. Again, you are never guaranteed to get a  €2 billion growth every year, this is a bottom-up approach from the markets.” SGB MEDIA