Business

September 30, 2021

USA Cycling Announces Partnership Renewal with Pilates For Sports

COLORADO SPRINGS, Colo – USA Cycling is pleased to announce the renewal of their partnership with Pilates for Sports, an online Pilates training program that focuses on strength and conditioning specifically for cyclists. USA Cycling members will continue to get access to the Free 28-Day Challenge where they can get your own...

September 30, 2021

Showcased

Final Surge Launches New Training Plan Marketplace and Coach Pages

Raleigh, NC - September 30, 2021 – Final Surge is announcing the launch of their new Training Plan Marketplace, enabling coaches who use Final Surge the ability to create and sell training plans to athletes all over the world.  Athletes can come to the new marketplace and search through running,...

September 29, 2021

Kitzuma Cycling Logistics Signs with ENVE for DTC Bike Shipping

Asheville, North Carolina — Kitzuma Cycling Logistics continues to shake up the bike industry’s shipping paradigm with their latest partnership: ENVE Composites has begun delivering their new line of custom road bikes through Kitzuma’s fully built, ready-to-ride service. This puts Kitzuma’s rapidly growing list of clients at 20 in their...

September 29, 2021

Showcased

Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry

San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 28, 2021

Lolë Welcomes New Vice President of Digital Omni-Commerce

MONTREAL (September 28, 2021) – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Rob French as the brand’s new vice president of digital omni-commerce. “We’re thrilled to have Rob join the Lolë team,” said Todd Steele, President and CEO of Lolë. “He has sixteen years of...

September 28, 2021

Mike’s Bikes Partners With Giant Bicycle

Mike’s Bikes, the largest specialty bike retailer in the Western U.S., with 12 current retail locations and a national online presence, has signed with Giant Bicycles USA as a new full-line brand partner. SGB Media

September 28, 2021

Designing the Future of Performance Eyewear with Run Data

Santa Cruz, CA (September 28, 2021) – Among the run community, adoption of fitness tracking devices has become widespread and commonplace. This growing trend generates data that not only provides powerful insights into runner behavior, but is now also revolutionizing product development. Method Seven (M7), a manufacturer of high performance...

September 27, 2021

HEXR announce the launch of two new helmet shells – reinvigorate your helmet

The team at HEXR (https://hexr.com/) are pleased to launch their new shell colourways, a reinvigoration of their custom-fit cycling helmets.  The new shells provide a beautiful new look by updating the colour of the helmet whilst not removing any of the high standards of safety. HEXR opted for a non-uniform...

September 27, 2021

Bare Performance Nutrition Expands Austin Campus

AUSTIN, TX (September 27, 2021) — Fitness, training and performance brand Bare Performance Nutrition announced their acquisition of nearly an additional 20,000 square foot of storage and warehouse property in Chandler Creek Business Park, off of Eagle’s Nest Street. The acquisition marks the brand’s largest expansion since its launch in...

September 27, 2021

NordicTrack-owner iFIT targets valuation of nearly $7 bln in U.S. IPO

IFIT Health & Fitness Inc, owner of the NordicTrack fitness brand, is looking to raise as much as $646.15 million through a U.S. initial public offering, valuing the company at $6.61 billion, according to a regulatory filing on Monday. Reuters

September 27, 2021

Specialized buys McLain Cycle & Fitness, other purchases rumored

After 44 years in business, Bob and Kris McLain have sold McLain Cycle & Fitness to Specialized Bicycle Components. Specialized has not confirmed the purchase and has declined to comment on this or other recent retail acquisitions. But industry sources tell BRAIN the company has purchased, or is close to...

September 24, 2021

INCUS Performance appoint new Sales Manager, Vijay Ramburuth

INCUS Performance (https://www.incusperformance.com/) is excited to announce that Vijay Ramburuth has been appointed as the team’s new Sales Manager. Vijay will be responsible for introducing the INCUS platform to clubs, coaches and teams far and wide as well as being the first port of call for sales contact. INCUS Performance’s...

September 24, 2021

Showcased

P3R Joins Greater Pittsburgh Community Food Bank Sports and Media Coalition

PITTSBURGH (Sept. 24, 2021) – P3R, the engine behind Pittsburgh’s greatest races – including the DICK’S Sporting Goods Pittsburgh Marathon – is honored to share that it has joined the Greater Pittsburgh Community Food Bank’s new initiative aimed at ending childhood hunger. The Sports and Media Coalition is a collaborative...

September 23, 2021

Nike Misses Q1 Revenue Estimates, Shares Fall

Overall, the athletic giant on Thursday reported growth, with revenues for the quarter at $12.2 billion, up 16% year over year. However, this fell short of estimates of $12.46 billion in revenues from a survey of analysts. Net income was $1.9 billion, up 23% year over year, with diluted earnings per...

September 23, 2021

Colnago Becomes First Cycling Manufacturer To Adopt Digital Product Passport Powered By Blockchain

Beginning with the bike that will be raced by 2020 and 2021 Tour de France champion, Tadej Pogačar this coming Sunday at the 2021 UCI Road Racing World Championship in Belgium, Colnago will integrate blockchain technology into its new bicycles. As the first manufacturer to link its physical products to a virtual, distributed...

September 23, 2021

Why aren’t more big bike firms tracking their environmental impact?

Trek, one of the world’s biggest bicycle brands, recently released its sustainability report for 2021. Remarkably, this appears to be the first time a major bike company has published such a document. While some other manufacturers make broad sustainability pledges or tout their success in reducing packaging waste, Trek’s report...

September 22, 2021

Showcased

TrainerRoad Announces Hiring of New CFO, VP of Engineering, and New International Office

RENO, Nevada (September 22,  2021) /ENDURANCE SPORTSWIRE/-- TrainerRoad, cycling’s most complete & effective training system and market leader in making athletes faster, announced the hiring of Madelein Van Zyl as its new Chief Financial Officer (CFO), Stephanie Simons as Vice President (VP) of Engineering, and the opening of an international...

September 22, 2021

PeopleForBikes Announces Campaign to Encourage Biking for Transportation and Climate Action

BOULDER, COLO (Sept. 22, 2021) /ENDURANCE SPORTSWIRE/-- PeopleForBikes, a national bicycling advocacy nonprofit, is proud to announce an ambitious, industrywide campaign highlighting the important role of bicycling in combating climate change. The One Ride at a Time Campaign and the accompanying Great Climate Bike Challenge empower individual riders, businesses and...

September 21, 2021

How to Improve SEO for Your Event Website

Events are a great way to bring people together in a shared experience. Whether you’re organizing a race, concert, festival, tradeshow, or conference, you’re working hard to organize an event your attendees will enjoy. But what does all of that time and effort mean if people don’t know about it?...

September 21, 2021

How Nike Became the Most Marketable Athletic Brand, According to SportsPro

The Swoosh earned the top spot for the second year in a row, beating out Adidas and Emirates, which placed second and third, respectively. For this year’s ranking, the company analyzed postings from more than 30,000 organizations and athletes for the period of August 15, 2020 to August 15, 2021....

September 21, 2021

Rowing start-up Hydrow scores fresh financing from Lizzo, Justin Timberlake, as at-home fitness competition heats up

Hydrow, the maker of a connected rowing machine, said Tuesday it has secured nearly $200 million in financing after its latest funding round with celebrity backers including Lizzo and Justin Timberlake. Founder and Chief Executive Bruce Smith said a portion of the funding will be used to make sure it...

September 20, 2021

Peloton Expanding Into Hotels, Health Clubs

The fitness leader is leveraging April’s $420 million acquisition of Precor — which supplies workout machines to hotels, health clubs, and universities — to get hotel guests and others to sample its offerings. FOS

September 20, 2021

Introducing The Lyric™ Therapeutic Massager, An Evolution in Self-Care

SANTA MONICA, Calif., Sept. 20, 2021 – Today marks an evolution in self-care with the launch of the new Wi-Fi-enabled Lyric™ therapeutic massager. Say goodbye to ugly, aggressive and heavy massage guns made only for elite athletes. The stylishly designed Lyric was developed with everybody – and every body –...

September 18, 2021

Leadville Race Series Podcast Grit, Guts and Determination Now Available

LEADVILLE, Colo., Sept. 18 2021 – Life Time, the premier healthy lifestyle brand, today announced the launch of Grit, Guts and Determination: The Leadville Race Series Podcast. Hosted by Cole Chlouber, son of Leadville Race Series co-founder Ken Chlouber, each episode highlights inspirational, historical, and transformative experiences that comprise the...

September 17, 2021

Leadership Change at Mammut Sports Group AG

Seon, September 17, 2021 – Following the successful completion of the change of ownership from Conzzeta to Telemos Capital, the Board of Directors of Mammut Sports Group AG ("Mammut") and CEO Oliver Pabst have jointly agreed to enter the next phase of the company with new leadership. Oliver Pabst will...