April 27, 2022

BibRave, Nuun Hydration Kick-Off Experiential & Field Marketing Partnership

Portland, OR /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is partnering with Nuun Hydration, the sport and lifestyle hydration company based out of Seattle,  leading field and experiential marketing initiatives for 2022. Building upon BibRave’s industry expertise and wide network of Ambassadors, the new partnership with...

April 26, 2022

Brooks Projects Double-Digit Growth in 2022 After Crossing $1 Billion Mark Last Year

Brooks, which ended 2021 as a billion-dollar brand for the first time, is already seeing momentum bleed into 2022. The running company is projecting double-digit year-over-year growth in 2022, on top of last year’s $1.11 billion in global revenue, which represented a 31% surge over 2020. Footwear News

April 26, 2022

Wahoo acquires RGT Cycling, putting the hardware brand in competition with Zwift

Wahoo announced Tuesday the acquisition of RGT cycling, the virtual racing platform that hosted the 2022 USA Cycling national esports cycling championships. With the addition of a virtual racing platform to existing indoor cycling training software and hardware products, Wahoo looks to be taking on Zwift for indoor cycling. VeloNews

April 26, 2022

Shimano’s Sales Climb 14 Percent In First Quarter

Shimano, Inc. reported sales grew 13.9 percent in the first quarter. Sales grew 13.9 percent in the Bicycle Components segment and 14.1 percent in the Fishing Tackle segment. Operating income in the quarter rose 16.8 percent in the quarter ended March 31 to ¥38,033 million ($298 mm). Sales improved 13.9 percent...

April 25, 2022

Core Health & Fitness Acquires Wexer

Core Health & Fitness LLC announced that it had acquired Wexer Holding, LLC, a specialty brand in digital health and fitness. Financial terms of the transaction weren’t disclosed. The deal will provide Wexer with the funding to scale its business through acquisitions to consolidate the digital fitness category and drive...

April 25, 2022

Blue Goji Acquires Interactive Fitness Holdings and Accompanying Assets of Expresso and CyberCycle Exercise Bikes

AUSTIN, Texas, April 25, 2022 - Blue Goji® announced that it has acquired the assets and intellectual property of fellow health and wellness technology company Interactive Fitness Holdings (IFH). Through this acquisition, Blue Goji will manage Expresso and CyberCycle exercise bikes. This announcement comes as Blue Goji is expanding its offerings...

April 25, 2022

Life Time Sea Otter Classic Boosts Monterey County Economy

MONTEREY, CA/ENDURANCE SPORTSWIRE/ – A recent study of 2022 Sea Otter Classic attendees reveals the event’s significant economic impact on Monterey County. Spending associated with the Sea Otter Classic accounted for $71,896,388 in direct and indirect expenditures. “The Life Time Sea Otter Classic is an important event for the cycling industry...

April 22, 2022

Infinit Nutrition Canada Rebrands as Gruppo

APRIL 22 2022 /ENDURANCE SPORTSWIRE/ Windsor, Ontario - Gruppo Nutrition, formerly Infinit Nutrition Canada, has announced the availability of their sport-specific triathlon, running, cycling, and strength-conditioning nutrition throughout both Canada and, now, the United States. "Our prior license agreement with Infinit only allowed for the sale of our product in...

April 21, 2022

Lululemon, REI & Patagonia Score Top Marks for Their Resale Programs, According to ThredUp

ThredUp is hoping to make it easier for consumers to find companies that are active in the resale space with its newest initiative. On Thursday, the online resale platform debuted a new index, called Recommerce 100, that tracks which brands and retailers have launched resale programs and their potential impact...

April 21, 2022

Trek buys 21 Florida based stores as retail landscape continues to change

It has been reported that Trek Bicycle Corporation has purchased 21 Orlando, Florida-based stores which make up the David’s World Cycle group. Bizjournals.com reports that an April 8th email from owners David and Yvette Sanborn, to customers, confirmed the transaction, with the David’s World Cycle’s website also addressing their customers...

April 21, 2022

Atlanta Track Club Appoints Two to Leadership Team

ATLANTA – April 21, 2022/ENDURANCE SPORTSWIRE/ – Atlanta Track Club added two new members to its leadership team today when it announced the promotion of two veteran Club employees. Jennie Coakley will serve as the Club’s Director of Events overseeing a portfolio of more than 25 road races, marathons, and cross...

April 21, 2022

Kane Footwear releases ocean-inspired Revive to celebrate Earth Day

Westport, CT (April 21, 2022) /ENDURANCE SPORTSWIRE/ - Kane Footwear, the footwear brand promoting health for your body and the planet, released a limited edition Tropic/Dark Earth Speckle colorway to celebrate ocean health and their commitment to sustainable practices. The lifecycle of Kane’s flagship Revive slip-on – from harvesting the...

April 20, 2022

Fitr Training Closes SaaS Fit Tech Fundraising Round at $1,200,000 to Fuel Further Expansion

Fitr Training, the global SaaS business which provides unique all-in-one remote coaching software, announces the closing of its highly anticipated, oversubscribed fundraising round at $1,200,000. The additional cash reserves provide liquidity for the business to further increase its active user base, develop additional functionality within the platform, and increase staffing...

April 20, 2022

Duquesne University Becomes 10th NCAA Division I School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon, along with Duquesne University Vice President of Athletics Dave Harper, today announced that Duquesne University in Pittsburgh, Pennsylvania, will become the 10th NCAA Division I program to offer women’s triathlon at the varsity level. The team will begin competing in fall 2023.  Duquesne...

April 20, 2022

lululemon Announces Five-Year Growth Plan to Double Revenue by 2026 to $12.5 Billion

Leveraging its proven formula and supported by the Company’s commitment to its Impact Agenda, the Company plans to double its 2021 revenue of $6.25 billion to $12.5 billion by 2026. Businesswire

April 20, 2022

TrainingPeaks Announces Three New Partnerships with National Governing Bodies

Louisville, Colo., April 20, 2022/ENDURANCE SPORTSWIRE/ – TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, announced partnerships with Cycling Canada, the Singapore Cycling Federation and Danish Athletics. TrainingPeaks is now partnered with 30 National Governing Bodies (NGBs) around the world, including long-standing agreements...

April 19, 2022

Speculation On Potential Athleta Spinoff Returns

Speculation that Gap, Inc. could explore a spinoff of its Athleta brand has returned. Speculation about the spinoff first arrived in July 2021 after the Wall Street Journal reported that Fabletics was looking to hire banks for an initial public offering that would value the Kate Hudson-founded Fabletics women’s activewear...

April 19, 2022

A New Earth Project Creates Coalition to Stop Plastic Pollution

LAGUNA BEACH, Calif. – April 19, 2022  /ENDURANCE SPORTSWIRE/ Today, A New Earth Project, a coalition of outdoor enthusiasts, industry-leading brands, and innovative packaging suppliers, announced the launch of its global effort to create, scale, and advocate for sustainable packaging solutions to help eliminate plastic pollution from the world’s oceans,...

April 15, 2022

Amy Scheuneman Named P3R’s Youth Programming Director

PITTSBURGH (April 15, 2022) /ENDURANCE SPORTSWIRE/ - P3R announced today that Amy Scheuneman has been named the organization’s youth programming director, effective June 1. Scheuneman brings more than 20 years’ experience in sports and youth program management to the P3R team. For the past two years, she has served as...

April 15, 2022

Breaking Up With Peloton

The stationary bike’s convenience made it a pandemic winner, but some former fans are done working out at home. NY Times

April 15, 2022

Nike’s new VP of digital design hails from Twitter and Netflix

Nike has hired Dantley Davis as vice president of digital design—a signal that Nike plans to make bold moves across its digital platforms. Fast Company

April 14, 2022

The Unnecessary Fallout from Shelby Houlihan’s Doping Ban

The Bowerman Track Club failed its own athletes by not being transparent about its relationship with the suspended star. Outside

April 14, 2022

As Running Sales Continue to Sprint Ahead, REI Is Making a Bigger Play for the Category

The retailer said on Thursday that it is continuing to invest in a multi-year strategy that builds upon recent category growth. According to REI Co-op, customer demand for running and fitness products has doubled since the height of the COVID-19 pandemic, and the retailer aims to meet this demand by broadening...

April 14, 2022

Race Across America, Inc. Acquires “The 508”

Boulder, CO /ENDURANCE SPORTSWIRE/ The management of Race Across America, Inc. (the Company) and its affiliate Team Get Outdoors, LLC (TGO) is pleased to announce they have acquired the Silver State 508 – formerly known as the Furnace Creek 508 or simply “The 508”. The event was created in 1983...

April 14, 2022

USABA Announces Six Sport Ambassadors for Paralympic Sport of Blind Soccer

Colorado Springs, Colo. /ENDURANCE SPORTSWIRE/ As the newly-certified National Governing Body for the Paralympic sport of blind soccer, the U.S. Association of Blind Athletes (USABA) has appointed six individuals to act as sport ambassadors. Throughout the year, the five athletes and one coach will assist the organization in spreading awareness around...