BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 24, 2026
Rudy Project acquires full ownership of North American distributor Rudy Project North America
Italian accessories specialist Rudy Project has firmed up its international expansion strategy with the acquisition of 100% ownership of its long-standing exclusive distributor, Rudy Project North America. The transaction, completed in February 2026, allows the Italian brand to drive direct growth and operate directly within the US market and the Caribbean region. Based...
February 21, 2026
Trek Bicycle among the thousands of companies suing to collect tariff rebates
Trek Bicycle Corporation is one of the thousands of U.S. companies, including major corporations like Costco, Goodyear Tire & Rubber Company, and Toyota, that are suing the U.S. government to try to recover tariffs paid under the International Emergency Economic Powers Act, which the Supreme Court ruled illegal on Friday. Trek filed...
February 20, 2026
Whoop Is Making a Big Pro Sports Push
Whoop’s partnership engine is humming. Ferrari’s F1 team and Saudi soccer club Al Nassr are just the latest additions to a sports partnership portfolio that keeps growing There’s a Whoop wearable on soccer star and wellness investor Cristiano Ronaldo’s wrist and now there will be one on Lewis Hamilton’s in Melbourne when...
February 19, 2026
New Balance Revenues Surge 19 Percent in 2025, On Path to Reach $10B in 2026
New Balance has reported that its sales grew 19 percent in 2025 to $9.2 billion, marking the company’s fifth consecutive year of double-digit growth. In a business update, Joe Preston, president and CEO of the privately held company, stated that the North American region grew by more than 20 percent...
February 18, 2026
Garmin posts record revenue for 2025 and 17% growth in Q4
Garmin reported record consolidated revenue for 2025, a 15% increase over the previous year, with all segments posting full-year all-time gains. For the fourth quarter, Garmin's revenue increased 17%. For the year, revenue was $7.25 billion, compared with $6.29 billion in 2024. For the quarter, revenue was $2.12 billion, compared...
February 18, 2026
Accell secures additional funding from new owners, and debt reduction
Accell has revealed it is shifting away from ownership by the KKR investment group, and has secured new funding and a substantial debt reduction. The majority of its lenders have agreed to a transaction that will significantly reduce Accell’s total debt and considerably strengthen its financial position, with the business...
February 18, 2026
Herbalife Announces Cristiano Ronaldo Invests $7.5 Million in Pro2col™ Technology Acquires 10% Equity Stake
Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community and platform, today announced global sports icon Cristiano Ronaldo acquired a 10% equity interest in HBL Pro2col Software, LLC, an indirect wholly-owned subsidiary of Herbalife that holds the Pro2col technology. Pro2col is Herbalife’s next-generation, digital, personalized health and wellness operating system, designed to drive daily engagement, sustainable behavior change, and measurable outcomes through a structured,...
February 16, 2026
Giant Group founder King Liu passes away at age 93
Giant Group founder King Liu died Monday at the age of 93. Liu founded Giant in Taiwan in 1972 and co-founded Giant Manufacturing Co., Ltd., and eight years later built it into the largest bike manufacturer in the country and second largest in Asia. According to a Giant Group news...
February 13, 2026
Strava is changing how you log in – here’s what you need to know
Strava will begin to end its support for Facebook login, starting from 16 March, which means you’ll have to change how you log in if you use this method. The fitness and cycling app is moving away from Facebook in another way. It will no longer make friend suggestions based on your...
February 13, 2026
EXEC: Asics Corp. Completes Strong 2025 on Back of Lifestyle Categories
Asics Corporation released its 2025 full-year earnings report on Friday, February 13, indicating that the year demonstrated the company’s continued strong growth momentum. The company saw all categories and regions post increases for the year, but that momentum was not necessarily balanced across the portfolio, either from a sales trend,...
