BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 24, 2025
Rouvy Acquires BKOOL Indoor Cycling Platform
ROUVY, the indoor cycling app that brings the world’s most iconic routes to life and empowers users to ride, train, and explore anywhere from home, has announced that it has completed the acquisition of BKOOL for an undisclosed sum. BKOOL will continue as a standalone brand within The ROUVY Group....
July 22, 2025
CAS Finds “Anti-Bribery, Anti-Corruption” Violations in 2024 World Triathlon Election Run-Up
The Court for Arbitration for Sport (CAS) has ruled that a member World Triathlon’s Executive Board committed anti-bribery and anti-corruption infractions in the lead up to last year’s vote to install current President Antonio Arimany. Liber Garcia, who serves as President of the Uruguayan Triathlon Federation and Americas Triathlon, was...
July 22, 2025
Echelon Fitness Acquires B2B Fitness Streaming Platform
Echelon Fitness, which manufactures a range of connected fitness products, has acquired Fortë, a B2B fitness streaming platform that enables gyms, boutique studios, influencers, and sports organizations to launch live and on-demand fitness programs. Fortë will be rebranded to “Elevate by Echelon” and is expected to help Echelon Fitness further...
July 22, 2025
UCI warns Tour de France that Lance Armstrong’s former manager Johan Bruyneel is ‘not authorised’ to be given accreditation
Johan Bruyneel, Lance Armstrong's former manager, is not authorised to be at the Tour de France's accredited areas, the UCI has stressed. Cycling's governing body released a statement on Tuesday evening which reiterated that Bruyneel was banned for life from any activity related to cycling, after the 60-year-old was present at...
July 22, 2025
On’s campaign, Soft Wins, spotlights softness as a strategy for runners
Fronted by On athlete and four-time world champion Hellen Obiri, the latest chapter of On’s campaign, Soft Wins, spotlights softness as a strategy for resilience, recovery, and going the distance – alongside the launch of the new Cloudsurfer Max shoe. ENDURANCE.BIZ
July 21, 2025
Thule acquiring Quad Lock for $327 million
Thule Group signed an agreement to acquire Australian phone mount manufacturer Quad Lock for AU$500 million ($327 million). Bicycle Retailer
July 17, 2025
MIPS sales growth slows in second quarter as helmet industry reacts to tariffs
Helmet technology brand MIPS reported that sales were up 16% for the first half of the year, with helmet manufacturers initially stalling orders until they got more clarity on tariffs. Bicycle Retailer
July 15, 2025
Generative AI’s ‘Move 37’ Moment for Run Specialty Retailers
A “Move 37 moment” refers to when we realize that AI has matched or exceeded our own capabilities in a domain where we are knowledgeable or even experts. In the midst of this ever-more complex retail environment, we find ourselves at an inflection point — the “Move 37” moment for...
July 15, 2025
Tour de France threatens Pro Cycling Stats with legal action: “We’re getting too popular”
If you’ve watched professional cycling for long enough, there’s a high chance you’ve spotted the Pro Cycling Stats (PCS) campervan on television. The team behind the online cycling results database follow races around Europe in their campervan with ‘PCS’ branding to connect with cycling teams and the general public. But...
July 15, 2025
Whoop says FDA is ‘overstepping its authority’ with warning about blood pressure feature
The U.S. Food and Drug Administration on Tuesday published a warning letter addressed to the wrist wearable company Whoop, alleging it is marketing a new blood pressure feature without proper approvals. Whoop