BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 28, 2025
Puresport Launches New Watermelon Salt Ultra Electrolytes – Hydration, Upgraded for Summer
London, UK (May 28, 2025) /ENDURANCE SPORTSWIRE/ - Just in time for summer, sports nutrition and supplement brand Puresport is introducing a refreshing new Watermelon Salt flavour to its popular Ultra Electrolyte range - expertly formulated to help runners and fitness enthusiasts stay ahead of dehydration, enhance performance, and recover...
May 28, 2025
SaltStick® FastChews®, the #1 Chewable Electrolyte, Now Available in Hy-Vee Stores Across the Midwest
THOUSAND OAKS, CALIF. — May 28, 2025 /ENDURANCE SPORTSWIRE/ - SaltStick®, a leader in electrolyte innovation, today announced the expansion of its retail footprint into Hy-Vee, one of the Midwest’s most prominent grocery chains. Shoppers will now be able to find SaltStick FastChews® in 90 Hy-Vee locations across the region....
May 28, 2025
BibRave Tapped to Lead Feetures’ First-Ever Apparel Campaign
May 28, 2025 /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, recently extended their partnership with the renowned performance sock brand, Feetures, to launch the company’s first-ever apparel product: the Stride Flex Performance Tee. BibRave designed and executed a targeted Influencer campaign to amplify Feetures’ first performance apparel...
May 27, 2025
Inaugural Venice Beach Half Marathon Brings Big Energy, Big Crowds and The Doors
Venice, CA (May 27, 2025) /ENDURANCE SPORTSWIRE/ — The streets, boardwalk and canals of Venice came alive on May 18, 2025 as more than 3,500 runners, walkers, and spectators took part in the inaugural Venice Beach Half Marathon & 5K — a brand-new fitness event that delivered a dynamic mix of...
May 27, 2025
Feisty Media Celebrates Women’s Cycling with “More Women More Miles” Program Culminating at UNBOUND 2025
Emporia, Kansas (May 27, 2025) /ENDURANCE SPORTSWIRE/ — Girls Gone Gravel, a Feisty Media brand, in partnership with Life Time, is proud to spotlight the More Women More Miles initiative — a powerful movement to get more women to the start line of gravel events, culminating at the world-renowned UNBOUND Gravel....
May 23, 2025
EXEC: Deckers Shares Plunge on Weaker Hoka Growth in Q4 and Q1 Guide Miss
In another example that a company is only as good as its last quarter, the parent of Hoka, Ugg, Teva, Ahnu, and Koolaburra found that all the great numbers and marketing hype from the fiscal 2025 full-year period did little to instill confidence in investors. SGB MEDIA
May 22, 2025
Strava’s valuation jumps to $2.2bn following acquisition of UK running app Runna
Strava, the fitness tracking app that has become a lockdown staple for millions of runners and cyclists, has confirmed a new valuation of $2.2 billion following its recent acquisition of Runna, a UK-based running coaching platform. The deal, announced in April and completed on Thursday, marks a major step in...
May 22, 2025
Strava Announces Acquisition of Cycling Training App, The Breakaway.
SAN FRANCISCO (May 22nd, 2025) /OUTDOOR SPORTSWIRE/ – Strava, the app for active people, today announced it has acquired the core assets of The Breakaway, the Y Combinator incubated cycling training app. The deal follows the recent news of Strava acquiring Runna, a leading running training app, and signifies further investment in...
May 22, 2025
2XU And Motiv Sports Announce Multi-Year Partnership to Power Performance Across Iconic Running Events
Huntington Beach, CA (May 22, 2025) /ENDURANCE SPORTSWIRE/ – Performance brand 2XU and event organizer Motiv Sports today announce a new three-year partnership, bringing together two organisations united by a shared belief in movement, community, and the transformative power of performance. Commencing with the 2025 season, 2XU will become the Exclusive Compression...
May 21, 2025
Sneaker Shock: Yes, Nike Is Raising Prices Too on Select Products Amid Trump’s Tariffs
Nike is raising retail prices at its U.S. stores — on average between $2 and $10 — but it won’t be for all goods. Nike apparel and equipment will see price increases at between $2 and $10, while footwear prices currently between $100 and $150 will see increases up to $5 and those...
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