BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 22, 2026
Mo Farah’s URunn App Lands Seven-Figure Raise Amid Running Boom
Mo Farah’s running app, URunn, has raised a seven-figure funding round as interest in running apps and the wider running boom continues. The money came from existing backer 10XU and a group of private investors, though the company did not disclose the exact amount. The app was co-founded by Farah...
June 22, 2026
Hit by a Car on Your Bike? What a Cycling Lawyer Says You Should (And Shouldn’t) Do Next.
After a cycling crash, your first priorities should be safety, medical attention, and documentation. Riders should get out of traffic, check for injuries, call for help if needed, and make sure they are examined even if the crash seems minor. Gather evidence right away. That means taking photos of the...
June 22, 2026
“Glad a real person put thought and effort into this picture”: American outdoor shop under fire for AI-generated image in bike ad… with drop bars beneath the saddle + more on the live blog
We don’t much like Generative AI at road.cc. Every and any opportunity we have to therefore put it down a peg must be seized upon. And there have been opportunities already! Remember the double cassette on a Specialized design? The brand blamed their web layout rather than a cursed machine or insane...
June 18, 2026
Ultrahuman Adds Glucose Tracking Through Abbott Partnership
Ultrahuman, a smart ring maker focused on metabolic health, has launched M2 Live, a new glucose-tracking product that integrates Abbott’s over-the-counter Lingo continuous glucose monitor (CGM). This makes Ultrahuman one of the first platforms to partner with Lingo, which is designed for adults not on insulin who want to understand their...
June 18, 2026
The bike shop that wasn’t: Unravelling a scam site
Monday April 6, 2026, was much like any other day for Melbourne-based rider Nick Squillari. He rode to work, rode home, and was sitting on the couch before getting stuck into dinner, when a message pinged into his Instagram DMs from a follower, asking if he’d come across the website...
June 17, 2026
Lululemon issues China apology after Great Wall yoga event draws criticism
Lululemon has issued a public apology in China after a promotional yoga event at the Great Wall sparked a social media backlash over the use of a Japanese taiko drum. The late-May event, which celebrated the brand’s 10th year in mainland China, drew more than 2,000 participants for yoga and...
June 17, 2026
Registration Now Open for the 2027 Little Rock Marathon Race Weekend Expo
Little Rock, Ark. (June 17, 2026) /ENDURANCE SPORTSWIRE/ — Exhibitor registration is open for the 2027 Little Rock Marathon Race Weekend Expo, March 5-6, 2027, at the Statehouse Convention Center in downtown Little Rock. Marathon officials said they expect exhibitor space to reach capacity again in 2027, following a sold-out...
June 17, 2026
BibRave and Balega Expand Partnership Following High-Performing “Feel the Difference” Influencer Campaign
June 17, 2026 /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, has expanded its partnership with Balega to advance the brand’s influencer strategy following the success of its Q4 2025 “Feel the Difference” influencer campaign. As Balega looked to further elevate its “Feel the Difference” messaging and reach...
June 17, 2026
Outside Interactive, Inc. Announces Expansion of Trail Runner, Names Abby Levene Managing Editor
BOULDER, Colo. (June 17, 2026) /ENDURANCE SPORTSWIRE/ — Outside Interactive Inc. today announced an expanded editorial direction for Trail Runner and named Abby Levene Managing Editor of the brand. As trail running continues to evolve from a niche sport into a defining force in outdoor culture, Trail Runner is expanding...
June 16, 2026
Asics Establishes European Research Facility
Asics announced the establishment of the Asics Institute of Sport Science Europe (ISS Europe), a new research and development function, to “further strengthen its research and development capabilities in Europe.” Established within Asics Europe B.V., ISS Europe will contribute locally to Asics’ global R&D efforts by collaborating with European partners, in close...
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