BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 15, 2026
LOWA Opens New U.S. Headquarters in Salt Lake City Following Record-Breaking Growth
Salt Lake City, Utah (May 15, 2026) /ENDURANCE SPORTSWIRE/ - LOWA, the globally respected footwear brand known for its premium outdoor boots and shoes, proudly announces the opening of Tecnica Group’s Salt Lake City hub, now home to LOWA’s new U.S. headquarters. To celebrate this exciting milestone, LOWA and Tecnica Group will...
May 15, 2026
American Bicycle Group and Challenged Athletes Foundation Announce Partnership to Expand Access to Cycling for Athletes with Physical Disabilities
CHATTANOOGA, Tenn./ENDURANCE SPORTSWIRE/ - American Bicycle Group, parent company of Quintana Roo, Obed, and Litespeed, is working with the Challenged Athletes Foundation (CAF), expanding access to high-performance bicycles for athletes with physical disabilities through CAF’s grant program and adaptive sports community. Through the partnership, American Bicycle Group will serve as...
May 14, 2026
Yeti Holdings CEO Sees Brand Riding Broad-Based Strength into Second Quarter
YETI’s first quarter came in strong, with broad-based demand across categories and channels helping drive revenue up about 8% to roughly $380 million. The best performance came from wholesale, which grew 19%, while coolers and equipment rose 11% and drinkware increased 5%, showing that growth was not dependent on just...
May 14, 2026
Waymo Named Official Rideshare Partner, Official Pace Car and Autonomous Technology Partner for 2026 Bay to Breakers
San Francisco, CA (May 14, 2026) /ENDURANCE SPORTSWIRE/ - Bay to Breakers (www.baytobreakers.com) taking place this Sunday is expecting 30,000 participants and every is welcome: runners, walkers, costumed, corporate teams and yes, autonomously driven vehicles The iconic annual race spanning, San Francisco proudly announces its expanded partnership with Waymo (www.waymo.com) as...
May 14, 2026
OnlyFans Is Paying Pro Athletes What Their Sports Won’t
A very Poppinga estimates it costs her about $50,000 a year to be a professional beach volleyball player. Coaching, flights, hotels, gym memberships, gear—nearly all paid out of pocket. USA Volleyball provides stipends to only its top four teams, and even those athletes tend to have side hustles and roommates....
May 14, 2026
Local Businesses and Organizations Partner with Bike the Coast Ventura Ahead of Inaugural Event
VENTURA, Calif. /ENDURANCE SPORTSWIRE/ - Bike the Coast Ventura will be hosting their inaugural event on June 13, showcasing the charm of the Ventura community. The event has put a strong emphasis on its local involvement, focusing on building partnerships with businesses and organizations within the Ventura region and authentically...
May 14, 2026
Movemint Launches Movemint AI, Bringing Full AI Event Management to the Endurance Industry
San Francisco, CA /ENDURANCE SPORTSWIRE/ - Movemint, the event platform for movers in endurance sports, has launched Movemint AI, a full AI event management tool built inside the platform and designed for the operational realities race directors and event organizers navigate every season. Movemint AI goes well beyond basic event...
May 14, 2026
Let’s Do This and Ventures Endurance Announce Agreement
New York, NY (May 14,2026) /ENDURANCE SPORTSWIRE/ - Let’s Do This today announced a multi-year agreement with Ventures Endurance, the endurance event portfolio of USA TODAY NETWORK Ventures, bringing its AI-powered registration platform across the full portfolio of events including RAGBRAI, the SKECHERS Hot Chocolate Run Series and the Detroit...
May 13, 2026
EXEC: Asics Delivers 30 Percent Growth in Q1, U.S. Sales Expand 19 Percent
Asics reported a strong first quarter driven by SportStyle and running, with group sales and profits rising notably year‑on‑year. Q1 net sales hit a record (about ¥208.3 billion), up roughly 19–20% year‑on‑year, led by SportStyle/Onitsuka Tiger and gains in Japan, North America and Europe. Performance Running also grew (double‑digit in...
May 13, 2026
Spartan and Puck Pack LLC Announce Powerhouse Partnership, Naming Protein Puck the Official Protein Bar of Spartan Race U.S.
BOSTON, MA (May 13, 2026) /ENDURANCE SPORTSWIRE/ — Spartan, the world's leading endurance sports and extreme wellness brand, is thrilled to announce a new multi-year partnership with Protein Puck. Starting with the 2026 U.S. Spartan Race season, Protein Puck will serve as the “Official and Exclusive Protein Bar of Spartan...
