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January 21, 2020
Team Magic Multisports’ annual Eddie Ferrell Music City Triathlon named Best Triathlon by Nashville Fit Magazine readers
42-year-old race named as a favorite among triathlon community in Middle Tennessee NASHVILLE – Team Magic Multisports is happy to announce it has been voted “Best Triathlon in Nashville” by the readers of Nashville Fit Magazine. Tri Nashville, Team Magic’s newest triathlon which made its debut in 2019, came in...
January 21, 2020
Professional Triathletes Organisation Announces Selection Of Dave Scott As The Athleta Emeritus Honouree For Inaugural Collins Cup
LONDON, ENGLAND--BOULDER, USA: The Professional Triathletes Organisation today announced that it has selected Dave Scott as the Athleta Emeritus Honouree for the inaugural Collins Cup. The Collins Cup is a Ryder Cup style triathlon event in which teams from the USA, Europe and the Internationals do battle to see who...
January 20, 2020
Here’s how SEO will make your Content Marketing reach more people
Maximize the impact of your content strategy by learning these simple tactics If your content marketing efforts seem to be falling flat, they might just need better SEO. "A lot of brands produce great content, then get frustrated when it doesn't drive higher traffic to their website or sales pages,"...
January 17, 2020
LUNA Sandals Launches Pro Purchase Program
LUNA Sandals, the original U.S. manufacturer of performance sandals promoting natural running, is thrilled to officially launch their first Pro Purchase Program. This program aims to benefit those currently employed as outdoor and wellness professionals including outdoor guides, running coaches, personal trainers, massage therapists, chiropractors, yoga instructors, employees of outdoor...
January 17, 2020
PrimaLoft Promotes Chris Humphris to Senior Vice President of Global Sales
PrimaLoft, Inc. announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. LATHAM, N.Y. (January 17, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. This represents a...
January 17, 2020
RunSignup’s RaceTrends Report Shows Slight Increase in Race Participation
Moorestown, NJ – RunSignup released their Fourth Annual RaceTrends Report exploring the state of the endurance industry. The report was built by mining RunSignup registration and finisher data over a five-year period to generate transparent statistics, identify trends in the industry, and provide recommendations to keep endurance events competitive in a crowded market....
January 17, 2020
Austin Marathon Welcomes the Expansion of Dole’s Involvement During Race Weekend
AUSTIN, Texas, January 17, 2020 - The Ascension Seton Austin Marathon presented by Under Armour welcomes the return of Dole Packaged Foods as presenting sponsor. The Manzano Mile presented by Dole Packaged Foods will take place on Saturday, February 15th, during Austin Marathon weekend. Dole’s involvement includes a $2600 prize...
January 17, 2020
MOXiLIFE™ Nutrition Presents How Magnesium Helps Female Endurance Athletes
Providing mineral education on women’s health Clermont, Florida-(January 17, 2020) - MOXiLIFE™ Nutrition will be presenting to Ironman Champion Angela Naeth’s IRLAG team Camp in Clermont FL 1/17/2020, on how Magnesium affects female endurance athletes and relieves monthly hormonal issues. Magnesium has been in the nutritional spotlight for the past...
January 16, 2020
Spartan co-founder Will Dean concedes to bankruptcy process
Will Dean filed a Notice of Consent To Order For Relief And Appointment of a Chapter 11 Trustee. The motion states that he “…will cooperate with the trustee to preserve value for the creditors” and that the Board “consents to a sale of the business to Spartan Race Holdings. Inc.,...
January 16, 2020
Swiftwick Selects Purple Orange Brand Communications as Public Relations Agency of Record
Swiftwick makes the best socks you will ever wear. Guaranteed. Jackson Hole, WY (January 16, 2020) — Purple Orange Brand Communications is thrilled to announce a new partnership with Swiftwick to oversee all PR efforts on behalf of the brand. Swiftwick prides itself on being inspired by adventure, made in the...
January 16, 2020
TrainingPeaks Announces Departure of Gear Fisher, Co-Founder and Chief Corporate Development Officer.
Boulder, Colo., Jan 16th, 2020— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced Gear Fisher, Co-Founder and Chief Corporate Development Officer, will be leaving the company to launch a new video feedback and communication platform. Andy Stephens will continue his...
January 15, 2020
80+ bike business leaders working together to advance our industry’s agenda
PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the power and expertise of our volunteer industry leaders to advance initiatives critical to...
January 15, 2020
PEARL iZUMi Saddles Up with Backbone Media
LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new...
January 15, 2020
Diamondback Doubles Down on Dealer Strategy
Under new ownership, storied bike brand unveils plan to rebuild IBD network KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish a national network of independent bicycle dealers (IBD). Under...
January 15, 2020
RunSignup Wraps Up Inaugural Winter Symposium
(Moorestown, NJ)– RunSignup, the leading technology provider for races in the U.S., wrapped up their inaugural RunSignup Winter Symposium Tuesday, January 14th in Orlando, FL. The sold- out event gathered more than 250 race directors, timers, nonprofits, and industry professionals for education and networking opportunities. Highlights of the symposium included:...
January 15, 2020
The world’s best Gravel Bike Racers set to heat up the course at the Old Man Winter Rally.
Epic Winter Adventure in Lyons, CO and a huge prize purse attract a stacked field from all over the country Boulder, CO. (January 15, 2020) – The world’s best gravel bike racers will be toeing to the line in Lyons, Colorado on February 9th to see who can conquer the...
January 15, 2020
imATHLETE is Acquired
Acquisition by ENM Holdings / EnMotive further builds the infrastructure driving the digital transformation of the marketplace. Los Angeles, CA (January 15, 2020) - imATHLETE (imATHLETE.com), a world-class registration, marketing and data management leader for the sports industry, has been acquired by Chicago-based ENM Holdings. ENM Holdings is the investment arm...
January 15, 2020
Leslie Jordan, Inc Apparel & Medals: Unveiling a New Logo for 2020
Portland, OR – The longtime leader in providing high-quality performance and lifestyle gear for endurance events, Leslie Jordan, Inc., is thrilled to present a new, streamlined logo for 2020. The new logo represents an effort to design and manufacture cutting-edge products, and a renewed focus on eco-friendly options for performance...
January 15, 2020
MOXiLIFE™ Nutrition Focuses on Gut Friendly Personalized Supplements
Nutrition that Builds the Gut to Brain ‘Bridge’ for Endurance Athletes Scottsdale, Arizona- MOXiLIFE™ Nutrition has designed sports nutrition products dedicated to supporting the unique nutritional needs of women and all endurance athletes. MOXiLIFE™ uses gut friendly, high absorbing, Organic, NON-GMO, NON- synthetic, clinically validated, & predominantly plant based products. “Targeting...
January 14, 2020
Mountain Hardwear Partners with OutsidePR
Iconic Mountain Brand Joins Forces for Publicity Outreach Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world. OutsidePR, located close to Mountain Hardwear’s flagship headquarters in Richmond, California, will be responsible for a broad...
January 14, 2020
Trust Performance Announces Distribution in Germany, Austria and Poland
Shocker Distribution becomes the official distribution partner of Trust Performance in Germany and Austria, while EMTB takes on distribution efforts in Poland. (Salt Lake City, UT – January 14, 2020) - Trust Performance, innovators in suspension technology, announced today a partnership with German / Austrian distributor Shocker Distribution and Polish distributor...
January 14, 2020
2019 Eversource Hartford Marathon and Half Marathon Delivers $14.1 Million in Economic Value to Region
Hartford Marathon Foundation also supports community and charity efforts JANUARY 14, 2020, Glastonbury –The Hartford Marathon Foundation’s 2019 Eversource Hartford Marathon, Half Marathon, Team 26.2 Relay and Charity 5K brought an estimated $14.1 million of economic value to the area in October. In addition, the Hartford Marathon Foundation (HMF) spent...
January 13, 2020
Spartan Pushes Tough Mudder Toward Chapter 11
The saga continues with Tough Mudder, its co-founder, the companies it owes money to, and Spartan, who wants to acquire them. Spartan has filed a statement in support of an emergency motion of petitioning creditors to appoint a Chapter 11 trustee. Read more on MudRunGuide.
January 13, 2020
U.S. to probe Fitbit, Garmin, other wearable devices after Philips complains
U.S. trade regulators said on Friday they will investigate wearable monitoring devices, including those made by Fitbit Inc (FIT.N) and Garmin Ltd (GRMN.O), following allegations of patent violations by rival Koninklijke Philips (PHG.AS) and its North America unit. More info on Reuters.
January 13, 2020
Honey Stinger Announces Senior Brand Manager
Brand continues expanding its team as company grows STEAMBOAT SPRINGS, Colo. (Jan. 13, 2020) — Honey Stinger, the sports nutrition brand featuring honey, has appointed Scott Larson as the company’s senior brand manager. Larson’s appointment marks the third addition to Honey Stinger’s team in as many weeks, as the brand...
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