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Business
April 30, 2021
DTU and RACE RESULT joining forces // Bringing back triathlon races in Germany
The German Triathlon Union (DTU) is increasing its commitment to clubs and organizers in order to make more competitions possible again this year, and at the same time to ensure the best possible health protection at the events. The DTU is now working in cooperation with RACE RESULT, who last...
April 29, 2021
The Startup that Makes Fitness a Video Game
The gaming craze and at-home fitness come together in Ergatta’s rowing machine. The connected rowing company gamifies workouts, with its machine effectively acting as a controller, allowing people to race and compete on a screen as they work out. Front Office Sports
April 29, 2021
Shimano bike division rides ‘wave of COVID’ to 76% sales growth in Q1
Shimano sales in its bike division were up 76.3% in the first quarter, compared to the same period last year; operating income in the division was up 170%. Net sales for the quarter were 103,757 million yen ($952 million) in the bike division, and operating income was 27,730 million yen....
April 29, 2021
British Cycling joins social media boycott to protest online abuse towards athletes
Organisations from across the sporting world are banding together this weekend to fall silent on social media, to raise awareness of online racism and abuse directed towards professional sportspeople. Cycling Weekly
April 29, 2021
Aqualung Launches New Online Consumer Experience Connecting Shoppers to Local Dive Shops
VISTA, Calif. (April 29, 2021) – Aqualung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for over 75 years, is launching a new online platform in an effort to connect consumers more easily with local dive retailers. In partnership with Locally, the definitive online-to-offline platform, this...
April 29, 2021
Blistering Pace Race Management Welcomes Hillary Fujii as Director of Marketing
NAPA, CALIFORNIA—Blistering Pace Race Management is thrilled to announce that Hillary Fujii has joined the growing staff as Director of Marketing, bringing valuable perspective and expertise to the organization’s expanding list of clients and events. Fujii began her career in race marketing in 2015 with Destination Races, based in Sonoma....
April 29, 2021
deboer wetsuits introduces the Fjord 2.0 wetsuit
Stamford, CT; April 29, 2021. deboer wetsuits is proud to introduce the Fjord 2.0 wetsuit. The Fjord 2.0 builds on the championship pedigree of the Fjord 1.0 to produce an even faster wetsuit. Since the launch of the Fjord 1.0 in 2019, the development team at deboer has been testing countless iterations...
April 28, 2021
Garmin’s Q1 Revenues Advance 25 Percent
Garmin Ltd. reported sales grew 25 percent in the first quarter ended March 27, led by gains of 38 percent in its Fitness segment, 46 percent in Outdoor and 28 percent in its Marine segment. Total revenue of $1.07 billion, a 25 percent increase over the prior-year quarter led by...
April 28, 2021
OutsidePR Onboards Stellar New Clients and Staff
Sausalito, CA (April 28, 2021) -- OutsidePR, a leading consumer public relations firm with a boutique focus on the outdoor lifestyle, today announced three new clients and two new additions to its staff. The agency will be representing the National Forest Foundation in support of the Congressionally-chartered non-profit’s mission to...
April 28, 2021
The IRONMAN Group Retains DE&I Consultancy Firm Kaleidoscope Group
TAMPA, Fla. (April 28, 2021) – The words Diversity, Equity and Inclusion (DE&I) are not just buzz words or trends, but an intrinsic part of the work and community cultures that The IRONMAN Group is looking to further foster. The organization understands that in order to achieve their goals, it...
April 27, 2021
Kitzuma Cycling Logistics Opens Delivery Service to Independent Bike Dealers
Asheville, North Carolina — Continuing its rapid, disruptive path through the bike shipping industry, Kitzuma Cycling Logistics is proud to announce they’re now delivering bikes for Independent Bike Dealers (IDB) across the country. Retailers who offer online sales can employ Kitzuma to deliver fully built, ready-to-ride bikes directly from the...
April 27, 2021
Brooks Is Still Beating Nike in Women’s Performance Running — and the Gap Is Getting Wider
Matt Powell, senior sports industry adviser with The NPD Group Inc., reported that Brooks was the largest women’s performance running shoe brand for Q1 2021. He cited data from the NPD retail tracking service, revealing a Q1 sales increase of 88% for Brooks over its mark for the same period in...
April 27, 2021
GiveSignup | RunSignup Spring Forward Seminar Caps a Year of Virtual Learning
(Moorestown, NJ)– GiveSignup | RunSignup capped off a year of extensive virtual education on April 22nd with the Spring Forward Seminar, a half-day session focused on creating agile, hybrid event plans for 2021. More than 600 event directors, timers, and nonprofits registered for the half-day event covering expectations for 2021,...
April 27, 2021
IMG And A360media’s US Weekly and Men’s Journal Announce Event Partnerships
LOS ANGELES (April 27, 2021) – IMG, a global leader in sports, events, media and fashion, and accelerate360’s media division a360media today announced new marketing partnerships for Formula DRIFT and Escape from Alcatraz Triathlon with Men’s Journal, and Stars on Ice with Us Weekly. The partnerships will result in exclusive...
April 27, 2021
F2C Nutrition Inks Multi-Year Nutrition Partnership with Gran Fondo Hincapie
F2C Nutrition Inc. is proud to be the official nutrition partner for the Gran Fondo Hincapie series. F2C Nutrition, known for its clean, athlete-focused, science driven premium sports nutrition products and internationally recognized for quality and innovation, will be at all the events with nutritional and electrolyte beverages. “We are...
April 26, 2021
Cotopaxi Bolsters Team with Strategic New Hires
Salt Lake City, UT. (Apr. 26, 2021) – Outdoor brand and B Corp, Cotopaxi, announces four new additions to its team, focusing on strategic growth and brand development. To accommodate its sustainable expansion, Cotopaxi welcomes Cindy Grönberg Moldin as Vice President of Brand, Landon John as Director of Retail, Skylar...
April 26, 2021
Live Event Broadcast Coverage Returns To Facebook Watch In 2021, Kicking Off With The Intermountain Healthcare IRONMAN 70.3 North American Championship In St. George, Utah, Usa On Saturday, May 1
TAMPA, Fla. (April 26, 2021) – Following its Sports Emmy nomination for the coverage of the IRONMAN VR Pro Challenge on Facebook Watch, IRONMAN, announced today the return of live event coverage on Facebook Watch via the IRONMAN Now®Channel for the fourth straight year, featuring events from around the world in...
April 26, 2021
Mammut Enters a Sustainable Future With Telemos Capital
SEON, Switzerland (April 26, 2021) – Today, Swiss holding company Conzzeta has announced the full acquisition of Mammut by the financial investor Telemos Capital. Mammut will gain a new, strong partner in Telemos, who will support the Swiss outdoor company in the further development of its business model. Mammut will...
April 26, 2021
PTO taps IMG to help secure international broadcast deals
The IMG agency has been appointed to assist in distributing the global media rights to events organised by the Professional Triathletes Organisation (PTO). The three-year deal will initially focus on delivering global coverage and broadcast partnerships for this year’s Collins Cup, which will see 12-person squads from the US, Europe...
April 26, 2021
Pho3nix Athlete Program Expands Stable of Tokyo Bound Athletes
The Pho3nix Foundation has added a further eight athletes to their Athlete Program, assisting them on their journey to Tokyo 2021. Skateboarder Margielyn Didal (PHI), surfer Billy Stairmand (NZL), mountain bike cyclist Janika Loiv (EST), hurdler Yasmin Giger (SUI), sprinter Leni Shida (UGA), discus thrower Greg Thompson (GBR), artistic gymnast...
April 25, 2021
Outpouring of Support for Daniela Ryf as the World Champ Opens Up About Her Sexuality
In a sweeping interview, Ryf talks about loving a woman, splitting with her coach, and finding a new direction. Triathlete
April 23, 2021
Olympic Medalist Erin Hartwell Joins USA Cycling as National Sprint Director
COLORADO SPRINGS, Colo. – USA Cycling has brought on three-time U.S. Olympian Erin Hartwell to lead the National Track Sprint Program. Hartwell is a decorated track cyclist with two Olympic medals from Barcelona 1992 and Atlanta 1996 in the Men's 1000-meter Time Trial, making him the first American to medal...
April 23, 2021
Mammut Celebrates Earth Day with Protect Our Winters and ClimateUnited
(Williston, VT) April 22, 2021 – Mammut, premiere mountain safety and outdoor brand, announces new partnerships with Protect Our Winters (POW) and ClimateUnited as part of its ongoing commitment to sustainability. Mammut is dedicated to making meaningful and lasting connections within its company, across communities and around the world, united...
April 22, 2021
Peloton Spiraling Over Treadmill Safety
The connected fitness company is in hot water over injuries and a death related to its Tread+ treadmill. Following reports of 39 incidents, one fatal, related to the Tread+, the Consumer Product Safety Commission released a warning saying that the product is not safe for homes with children or pets....
April 22, 2021
Skechers’ Profits Surge In First Quarter
Skechers U.S.A., Inc. saw its earnings double in the fourth quarter as sales grew 15%. International Wholesale sales grew 23.8% while direct-to-consumer (DTC) sales jumped 18.1%. The company also predicted sales would advance about 26% in 2021. SGB Media
