BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

February 12, 2025
TRAILCAT THE RACE: The Great Ultra-Endurance Event Returns in March
February 12, 2025 /ENDURANCE SPORTSWIRE/ - From March 12 to 16, 2025, TRAILCAT THE RACE returns for its fourth edition. This iconic 200-mile race has established itself as a benchmark in Europe for ultradistance events. Growing Global Recognition With its growing reputation, TRAILCAT THE RACE has strengthened its international reach...

February 12, 2025
Supertri Expands Mass Participation Portfolio with Launch of By Supertri and Strategic North American Acquisitions
LONDON, UK (February 12, 2025) /ENDURANCE SPORTSWIRE/ – Supertri, the global leader in short-course triathlon, is expanding its mass participation portfolio with the launch of By Supertri, a dedicated brand designed to broaden access to the sport. This expansion is marked by the acquisitions of the Ascension Seton CapTex Triathlon...

February 11, 2025
Beantown Marathon Ranked #17 in US Boston Marathon Qualifiers with 35% BQ Percentage
Hingham, MA – February 11, 2025 /ENDURANCE SPORTSWIRE/ - Stack Endurance and RaceWire are proud to announce that the 2024 Beantown Marathon has been ranked #17 among nearly 500 U.S. marathons with the highest BQ %, boasting an impressive 35% Boston Marathon qualifying rate. Standing alongside the nation’s most renowned...

February 10, 2025
Let’s Race Launches AI-Powered Update to Revolutionize Race Discovery
Gainesville, FL. (February 10, 2025) /ENDURANCE SPORTSWIRE/ – Let’s Race, the leading mobile race calendar in the U.S., has unveiled its most advanced update yet, bringing AI-driven race recommendations and enhanced organization tools to runners and triathletes. With the launch of Version 4.4, Let’s Race continues to redefine how athletes...
February 10, 2025
Nike shuts down Bowerman TC pro team
It might be the worst-kept secret in professional running: Nike’s professional athlete group Bowerman Track Club Elite has come to an end. Running Magazine
February 10, 2025
Sweat-Tech Wearable Epicore Biosystems Raises $26M
Epicore Biosystems, known for its sweat-sensing wearables, has secured $26 million in a Series B led by the Steele Foundation for Hope (SFFH). Athletech News
February 10, 2025
Historic Bix 7 Road Race Digitizes 50 Years of Results Through Athlinks Partnership
DAVENPORT, IOWA. (February 10, 2025) /ENDURANCE SPORTSWIRE/ — The iconic Quad-City Times Bix 7 Road Race, one of America's most prestigious road races, announces the completion of a groundbreaking project to digitize five decades of race results in partnership with Athlinks, the world's largest endurance sports results platform. This extensive...

February 9, 2025
Epic Gran Canaria by Riu Hotels Kicks Off the Gran Fondo World Tour 2025
Gran Canaria, Spain 9 february /ENDURANCE SPORTSWIRE/ - Gran Fondo World Tour® officially launched with the Epic Gran Canaria by Riu Hotels, bringing together 600 cyclists from 23 different nationalities to the stunning Canary Islands. This premier cycling event marked the start of an exciting season for the global series....
February 7, 2025
United Endurance Sports Coaching Academy Announces Benefit Partnership with Squirrel’s Nut Butter
Highlands Ranch, CO (February 7, 2025) /ENDURANCE SPORTSWIRE/ – United Endurance Sports Coaching Academy (UESCA), the global leader in science-based endurance sports education, has announced a strategic partnership with Squirrel’s Nut Butter, a company dedicated to providing top-tier anti-chafing and blister solutions for athletes. Through this partnership, UESCA certified coaches...

February 7, 2025
Enabled Tracking to Provide Live GPS Tracking for February 2025 Endurance Events
Front Royal, VA (February 7, 2025) /ENDURANCE SPORTSWIRE/ - Enabled Tracking focused on cutting-edge timing and tracking technologies, is excited to provide live GPS tracking services for endurance events this February. Enabled Tracking’s live tracking services enable event organizer’s real-time location updates, ensuring a smooth and engaging experience for both...