Press Release Archive for dates of Thursday, October 30, 2025 thru Wednesday, November 12, 2025
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New York (November 12, 2025) /ENDURANCE SPORTSWIRE/ – This Sunday, cyclists from around the world will gather in Mexico’s Caribbean paradise for the 12th edition of GFNY Cozumel, Latin America’s largest cycling event. Riders...
- Renewed a multi-year partnership with elite marathoner Julia Paternain on Nov 12, 2025, extending a relationship first announced in March 2025. The agreement continues Saucony’s support for Paternain’s training, competition, brand storytelling, and community...
- In a move that’s sent shockwaves through the WorldTour, Premier Tech has officially stepped away from its co-title sponsorship of Israel–Premier Tech, cutting ties just weeks before the team’s planned 2026 rebrand. As reported...
- Nike may be clawing its way back to popularity, but don’t count out On Holding. Despite some analyst hesitation that the popular Swiss running brand may be losing some of its steam to a...
- Refurbished e-bike brand Upway closed a $60 million Series C funding round last week led by an investment by Copenhagen’s A.P. Moller Holding. The company said it is looking for U.S. growth and plans...
- November 12, 2025 /ENDURANCE SPORTSWIRE/ – The Spartan Beast World Championship comes to the Al Wathba desert, Abu Dhabi on Nov 29th – Dec 1st. A range of obstacles and distances will be available for...
- November 12, 2025 /ENDURANCE SPORTSWORE/ – CLASH Endurance debuted Old Florida Gravel this past weekend at the historic All-Tech Raceway in charming Lake City, Fla. with nearly 300 participants taking part in either a...
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AUSTIN, TEXAS (November 12, 2025) /ENDURANCE SPORTSWIRE/ – Event Southwest, a nationwide premier event production & consulting company, announced the successful execution of the 19th Annual Run for the Water on November 9, 2025....
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AVALON, Calif. /ENDURANCE SPORTSWIRE/ – The annual Catalina Island Half Marathon & 10K returned to the island on Nov. 8, bringing participants a scenic course of breathtaking views through one of California’s most unique...
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San Francisco, CA (November 12, 2025) /ENDURANCE SPORTSWIRE/ – Mascot Sports, the innovative leader in talent-led running and wellness events, is proud to announce a breakout year marked by national event success, cultural impact,...
- Manchester, UK (November 12, 2025) /ENDURANCE SPORTSWIRE/ – DEKA, from the creators of Spartan™ is thrilled to announce the launch of DEKA FIT Manchester, a groundbreaking indoor fitness event, testing a well-rounded mix of strength,...
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INDIANAPOLIS, IN (November 12, 2025) /ENDURANCE SPORTSWIRE/ — The beloved Shamrock Beer Run 5K is back for 2026, and this year’s shirt gives runners more than just Irish pride — it brings the celebration...
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November 12, 2025 /ENDURANCE SPORTSWIRE/ – Challenge Canberra returns to Australia’s capital this weekend, 15–16 November 2025, bringing a full festival of triathlon to the shores of Lake Burley Griffin. Hundreds of athletes will be...
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CHANHASSEN, Minn. (November 11, 2025) /ENDURANCE SPORTSWIRE/ – Life Time, (NYSE: LTH), the nation’s premier healthy lifestyle brand and athletic event producer, has unveiled the men’s and women’s rosters for the 2026 Life Time...
- The Ironman Pro Series concluded this past weekend on the streets of Marbella, with Kristian Blummenfelt and Kat Matthews each taking home the coveted first place and a cheque for $200,000 USD. With two races remaining...
- There was a time that Strava was a well loved app, but lately it seems that the fitness app has traded user goodwill and gotten… well, nothing in return. This all came to a...
- Two months after being found guilty by a federal court for cutting a switchback in Wyoming’s Grand Teton National Park, U.S. trail runner Michelino Sunseri received a presidential pardon from President Donald Trump, clearing...
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MARBELLA, Spain (November 11, 2025) /ENDURANCE SPORTSWIRE/ – The South of Spain hosted some of the top athletes in the world over the weekend, as 25 athletes captured 2025 Precision Fuel & Hydration IRONMAN®...
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November 11, 2025 /ENDURANCE SPORTSWIRE/ — Running USA, the nonprofit trade association dedicated to supporting and connecting the running event industry, is pleased to announce that Race Roster has become the second organization to select...
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Boston, MA (November 11, 2025) /ENDURANCE SPORTSWIRE/ – This past weekend, the Disabled American Veterans (DAV) Department of Massachusetts and TRACS, Inc. hosted the 10th Annual DAV 5K Boston at DCR Fort Independence. This...
- T100 Race To Qatar leaders Hayden Wilde & Kate Waugh look forward to T100 Final Course Maps revealed for Qatar T100 Triathlon World Championship Finals Doha, Qatar (November 11, 2025) /ENDURANCE SPORTSWIRE/ – With...
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Atlanta, GA (November 11, 2025) /ENDURANCE SPORTSWIRE/ — The Arthritis Foundation Cycling Experience is proud to announce a new partnership with fuelgoods.com, the sports nutrition marketplace built to make fueling easy. This collaboration will deliver...
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San Francisco, CA (November 11, 2025) /ENDURANCE SPORTSWIRE/ – The World Marathon Challenge (WMC), also known as 7 Marathons 7 Continents 7 Days®, is the original 777 challenge, first staged in 2015. Runbuk continues...
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SANTA BARBARA, Calif. (November 11, 2025) /ENDURANCE SPORTSWIRE/ — Under cool, coastal conditions perfect for a record-setting fifth edition, more than 7,000 entrants took to the streets of the American Riviera for the 5th...
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PORTLAND, Ore. (November 11, 2025) /ENDURANCE SPORTSWIRE/ – A2 Bikes’ commitment to democratizing high-performance triathlon equipment received strong third-party validation this week as Triathlete magazine published an extensive review praising the company’s SP 1.3...
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November 11, 2025 /ENDURANCE SPORTSWIRE/ – Miami, FL – This weekend marks a historic milestone for open-water swimming as OCEANMAN, the world’s leading open-water race series, makes its U.S. debut at Haulover Park in...
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November 11, 2025 /ENDURANCE SPORTSWIRE/ – Outdoor Sports Marketing (OSM) looks ahead to 2026 and beyond, remaining steadfast in our commitment to innovation, growth, and meaningful partnerships. Building on a legacy of excellence across 18...
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New York City /ENDURANCE SPORTSWIRE/ – Nassau, the vibrant capital of the Bahamas, hosted the second edition of GFNY Bahamas on Sunday. Riders from over 20 countries and across the globe tackled the 60.8-mile...
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DALLAS, Texas (November 11, 2025) /ENDURANCE SPORTSWIRE/ – The Dallas White Rock Marathon has announced the launch of the McKinney Historic Half Presented by BMW, a brand-new spring running event debuting March 28, 2026,...
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MONTEREY, CA /ENDURANCE SPORTSWIRE/ – The Monterey Bay Half Marathon celebrated its 20th running on Sunday, November 9, welcoming more than 11,000 runners over the course of race weekend to experience one of California’s...
- IFit announced the next phase of its Samsung Health partnership, significantly advancing its ability to deliver personalized, immersive workout experiences. As an element of the partnership, a curated selection of IFit’s vast content library...
- Rad Power Bikes has informed its employees that it will shut down in January if it is unable to find new funding or get acquired, according to an internal staff email viewed by TechCrunch....
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PITTSBURGH (November 10, 2025) /ENDURANCE SPORTSWIRE/ – P3R announced today that WTAE Channel 4 has been named the official media partner of the 2026 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events, bringing participants,...
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PITTSBURGH (November 10, 2025) /ENDURANCE SPORTSWIRE/ – The 2025 EQT Pittsburgh 10 Miler & 10K welcomed a record-breaking field as more than 5,500 participants crossed the finish line on Sunday morning. Runners and walkers...
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November 10, 2025 /ENDURANCE SPORTSWIRE/ – Alpha Win’s New York Triathlon Series just got more exciting, with the addition of the brand new Bolton Landing Triathlon! Drawing on the success of the Lake George...
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November 10, 2025 /ENDURANCE SPORTSWIRE/ – The 2025 XTERRA European Trail Run Championship took place on November 8 in Collbató, Catalonia, during Montserrat’s Millennium celebration. Cloudy skies and a comfortable 18°C followed a night...
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BOSTON (November 9, 2025) /ENDURANCE SPORTSWIRE/ – More than 7,200 athletes took to the roads of Boston for today’s 2025 Boston Half presented by Dana-Farber Cancer Institute and the Jimmy Fund, starting and finishing...
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– Taylor Knibb (USA) and Tanja Neubert (DEU) earn second and third spots on the podium in a thrilling race at the 2025 Precision & Fuel IRONMAN 70.3 World Championship triathlon – Kat Matthews...
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– Blummenfelt finished second at the 2025 Precision Fuel & Hydration IRONMAN 70.3 World Championship, earning additional IRONMAN Pro Series points, to claim $200,000 USD Bonus Payout – Casper Stornes (NOR) and Kristian Høgenhaug (DNK) completed...
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– Geens earns back-to-back IRONMAN 70.3 World Championship victories with the tightest of margins finishing just three seconds ahead of Kristian Blummenfelt (NOR); 2025 IRONMAN World Champion Casper Stornes (NOR) rounds out podium with...
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– Yearlong consistent racing leads Matthews to 2025 IRONMAN Pro Series win, earning the $200,000 USD Bonus Payout – Solveig Løvseth (NOR) and Lisa Perterer (AUT) complete the second edition of IRONMAN Pro Series female podium...
- Fitness+ — the company’s app-based Peloton rival — remains one of its weakest digital offerings. The $9.99-a-month service suffers from high churn and offers little revenue upside. Still, Fitness+ has enough loyalty from its...
- Two runners died after suffering “medical emergencies” during the Indianapolis marathon over the weekend. The two runners suffered “separate, unrelated medical emergencies during the 26.2-mile (42 km) race, the marathon’s organizer, Beyond Monumental, said...
- Sir Bradley Wiggins says he has checked into one of the U.S.’s leading trauma rehabilitation clinics, with none other than Lance Armstrong picking up the bill. The 2012 Tour de France champion told the...
- Actor Shailene Woodley will break out her running shoes for the thriller, Ultra, directed by Victoria Negri and inspired by true events from Negri’s life. Woodley, known for her roles in the Divergent series...
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Santa Barbara, Calif. (November 6, 2025) /ENDURANCE SPORTSWIRE/ – The Santa Barbara Half Marathon presented by HOKA and UCLA Health 5K returns for its 5th anniversary celebration of movement and community, welcoming thousands of...
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FALMOUTH, Mass. (November 7, 2025) /ENDURANCE SPORTSWIRE/ – After wrapping up the 53rd running of the ASICS Falmouth Road Race this past August, Falmouth Road Race Inc. has announced their final fundraising numbers. This...
- Giant Group’s net revenue through the first three quarters of its fiscal years was down 16.9% from last year, to NT$47.96 billion ($1.55 billion). The manufacturer said its gross margin for the period was...
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OLATHE, Kan./Nov. 6, 2025/ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced it has been honored with five CES® 2026 Innovation Awards for groundbreaking achievements in technology across various categories. The CES Innovation Awards program,...
- Recently, the Running Industry Diversity Coalition (RIDC) released a guide, “Opening the Path to Trail Running: A Toolkit for Runners, Retailers, and Communities,” designed to provide discrete and actionable steps that the running community...
- Peloton is recalling about 833,000 of its Original Series Bike+ exercise models because the seatpost assembly can break. There have been three reports of the seatpost breaking and detaching and two reports of injuries...
- German bike industry publication velobiz.de has reported that Gore contacted retailers a few days ago to announce that it will discontinue the Gorewear business next year. Velobiz.de says, “ore cites economic reasons for this drastic...
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November 6, 2025 /ENDURANCE SPORTSWIRE/ – Three new signings, seven different countries and 17 familiar faces for Team Novo Nordisk in 2026 as the world’s first and only all diabetes professional cycling team today...
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BREVARD, NORTH CAROLINA (November 6, 2025) /ENDURANCE SPORTSWIRE/ — MTB Skills Factory proudly announces that its owner, Josh Whitmore, has achieved the highly coveted Level 4 Coaching Certification, a mark of excellence that distinguishes him...
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– Broadcast can be viewed globally on proseries.ironman.com, DAZN, and YouTube (except for the U.S., Canada, LATAM, and the Caribbean) – Additional broadcasters making up a truly international offering include RTVE Play in Spain,...
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Clermont, FL (November 6, 2025) /ENDURANCE SPORTSWIRE/— The AdventHealth Cool Sommer Mornings Triathlon-Duathlon-5K Series returns to Clermont Waterfront Park for its 2026 season, bringing four themed events filled with family fun, fitness, and Florida...
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CARRBORO, N.C. (November 6, 2025) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of locally owned and operated running stores, has named Stacey Donley as vice president of merchandising strategy and planning, and Jason...
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Supertri Toulouse Generates Over €5 Million in Economic Impact as Mass Participation Debut Sells OutLONDON, UK (November 6, 2025) /ENDURANCE SPORTSWIRE/ – The 2025 edition of Supertri Toulouse delivered record-breaking results both on and off the course, with the introduction of the Toulouse Triathlon — a sold-out new... -
New York City (November 6, 2025) /ENDURANCE SPORTSWIRE/ – This Sunday, Nassau, the vibrant capital of The Bahamas, will host the second edition of GFNY Bahamas. Cyclists from around the world will take on...
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Vancouver, BC (November 6, 2025) /ENDURANCE SPORTSWIRE/ – FORM, the global leader in augmented reality smart swim goggles, today announces the launch of HeadCoach™ 2.0, a powerful new coaching suite that draws on all...
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Austin, Texas (November 6, 2025) /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, & 5K announced that H-E-B has been designated the official Grocery Store of the 2026 event. The partnership formalizes...
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New York City, November 5, 2025 /ENDURANCE SPORTSWIRE/ – The historic city of Colonia del Sacramento, a UNESCO World Heritage Site in Uruguay, hosted the fifth edition of GFNY Colonia–Uruguay this past Sunday under...
- As more people shift their focus to health and wellness, music artists are using Strava as a new way to connect with fans. Between sharing their own fitness journeys and creating in-person experiences, the...
- Wolverine Worldwide continued to see its turnaround efforts bear fruit in the third quarter. The Rockford, Mich.-based footwear company said total revenue in the third quarter of 2025 was $470.3 million, up 6.8 percent from...
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FERNIE, BC (November 5, 2025) /ENDURANCE SPORTSWIRE/ — The TransRockies Race Series is proud to announce its return to the legendary trails of Fernie, British Columbia, with the launch of the Fernie Singletrack 3...
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SAN FRANCISCO, Calif. (November 5, 2025) /ENDURANCE SPORTSWIRE/ – After experiencing major growth in the U.S. market in Q3, Let’s Do This, the AI Registration Platform for endurance events, has launched a new AI...
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November 5, 2025, Lehi, UT /ENDURANCE SPORTSWIRE/ – 80/20 Endurance, a leading provider of online training resources for endurance athletes, today announced the launch of NorwegianTraining.com, a new site offering training plans and workouts based...
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Santa Barbara, CA (November 5, 2025) /ENDURANCE SPORTSWIRE/ — Blind Fitness, a nonprofit organization dedicated to empowering individuals who are blind or have low vision through adaptive fitness, outdoor recreation, community advocacy and connection,...
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Portland, OR (November 5, 2025) /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is reporting a season of standout paid social media success across its endurance event partners. Through advanced targeting,...
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Nashville, TN (November 5, 2025) /ENDURANCE SPORTSWIRE/ — Swiftwick, the Nashville-based maker of performance socks for endurance athletes, accelerates its growth with the addition of six independent sales agencies. This marks a new strategic...
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/ENDURANCE SPORTSWIRE/ – The 2025 XTERRA European Trail Run Championship takes place on November 8 in Collbató, Catalonia, as the Montserrat region celebrates the 1,000th anniversary of its historic monastery. Set within Montserrat Natural...
- November 5, 2025 /ENDURANCE SPORTSWIRE/ – The Women’s Sports Store is the antidote to all the inaccessible and unreliable experiences women have when we shop for the sports gear we need. From kit designed...
- 41-year-old Eliud Kipchoge’s 17th-place finish in Sunday’s New York City Marathon confirmed what most of us already knew: the former world record holder is past his prime. But winning was never the goal. Kipchoge said...
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PANAMA CITY BEACH, Fla. (November 2, 2025) /ENDURANCE SPORTSWIRE/ – The 27th edition of the Visit Panama City IRONMAN Florida took place in Florida’s Panhandle over the weekend. Among the over 1,800 registered athletes...
- Boulder, CO (November 4, 2025) /OUTDOOR SPORTSWIRE/—Lems Shoes, a leader in minimalist footwear known for its lightweight, fit-first designs, is strengthening its commitment to independent retailers by adding seven new regional sales agencies across...
- Life Time Group Holdings, Inc. raised its full-year guidance after reporting third-quarter adjusted earnings surged 65.2 percent on 12.9 percent revenue growth, underscoring strong performance. Bahram Akradi, founder, chairman and CEO, stated: “Our third...
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NEW YORK (November 4, 2025) /ENDURANCE SPORTSWIRE/ – Verge, an innovative leader in custom cycling apparel, has been named the Official Apparel Sponsor of the 2025 Pan-American Cyclocross Championships, taking place this weekend, November...
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San Luis Obispo, CA / November 4, 2025 /ENDURANCE SPORTSWIRE/ – 80/20 Publishing announces the release of One Day Better: Mental Performance Concepts to Transform Your Game and Life by Jeff Troesch, the acclaimed...
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November 4th, 2025 / Baltimore, MD /ENDURANCE SPORTSWIRE/ – Corrigan Sports Enterprises (CSE) has announced registration for the 5th Annual Bay Bridge Run has sold out. This event has now sold out each of...
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SAN DIEGO, Calif. (November 4, 2025) /ENDURANCE SPORTSWIRE/ – More than 1,500 riders took to Highway 101 on Nov. 1 for the annual Bike the Coast event, cycling throughout San Diego County’s beach cities....
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San Francisco, CA (November 4, 2025) /ENDURANCE SPORTSWIRE/ – Mascot Sports, the world’s leading talent-led running and wellness agency, has been recognized by the San Francisco Business Times as the 12th Fastest-Growing Private Company...
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Colorado Springs, CO (November 4, 2025) /ENDURANCE SPORTSWIRE/ – Building on its 25-year history of providing world-class coaching and cycling camp experiences, CTS today announced the addition of a Femmes Road Cycling Camp to...
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SAN FRANCISCO (November 3, 2025) /ENDURANCE SPORTSWIRE/ – If it’s the first Sunday in November and you’re a Bay Area runner, that can mean only one thing: Time for the Golden Gate Half Marathon. The...
- Brooks Running achieved its ninth consecutive quarter of year-over-year growth, increasing revenue by 17% in Q3 as all regions and channels delivered double-digit gains. A leader in performance run, Brooks accelerated global expansion efforts,...
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Siguniang, Sichuan Province, China (November 3, 2025) /ENDURANCE SPORTSWIRE/ – Leading trail running brand Kailas FUGA celebrated its tenth anniversary as sponsor of the Kailas FUGA Ultra-Tour Mount Siguniang (UTMS) by bringing elite athletes...
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November 3, 2025 /ENDURANCE SPORTSWIRE/ – 261 Fearless Inc., the global nonprofit running organization which empowers women through running and education programs, today revealed the winners of the inaugural K.V. Switzer Awards at the...
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November 2, 2025 /ENDURANCE SPORTSWIRE/ – Challenge Family’s final northern hemisphere race for the year welcomed 2,000 age group and professional athletes to Challenge Xiamen with thrilling racing across the weekend. Ultimate victory went...
- Brooks Running CEO Dan Sheridan sits at the helm of a billion-dollar global fitness brand that has over 1,400 employees. His path to the C-suite wasn’t conventional, however. Sheridan told Business Insider that he grew up...
- Ultramarathoners preparing to run 30 miles up and around Mount Tamalpais soon got a shock Friday when they learned that the event was cancelled due to the government shutdown. Many park service employees were...
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Fonzaso (Italy), 31 October 2025 /ENDURANCE SPORTSWIRE/ – Zoot Sports, the premier triathlon and endurance sports brand, owned by the Italian MVC Group, announces the acquisition of Tailwind Brands GmbH, its longtime European distribution...
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/ENDURANCE SPORTSWIRE/ – The first annual Spooky Crit is a Halloween-themed gravel criterium happening November 1, 2025 in Palos Verdes Estates, CA. Spooky Crit is a first-of-its-kind race in Southern California – a thrilling,...
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INDIANAPOLIS, October 30, 2025 – As the 18th annual CNO Financial Indianapolis Monumental prepares to welcome thousands of participants to Indianapolis on Saturday, November 8, a new study shows the event generated more than...
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AUSTIN, TX /ENDURANCE SPORTSWIRE/ – The Spurs Austin International Half, formerly known as the 3M Half Marathon, is significantly upgrading its exhibitor program for the 2026 event weekend scheduled for January 16–18. The upgraded...
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Austin, Texas (October 31, 2025) /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, & 5K announced today that Meanwhile Brewing Co. will serve as the Official Beer Sponsor for the 2026 race,...
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PENSACOLA, Fla. /ENDURANCE SPORTSWIRE/ – The best of Southeastern Conference women’s soccer will return to the Gulf Coast this fall when the 2025 SEC Soccer Tournament kicks off Nov. 2 – 9 at Ashton Brosnaham...
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COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced the results of its 2025 election for the organization’s Board of Directors and Athletes’ Advisory Council (AAC). Eligible USA Triathlon annual members elected two...
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– Inaugural IRONMAN 70.3 Northern California triathlon is scheduled to take place on August 16, 2026 – General registration to open on Nov. 13, 2025, at www.ironman.com/races/im703-northern-california REDDING, Calif. / TAMPA, Fla. (October 30, 2025) /ENDURANCE...
- October 30, 2025 /ENDURANCE SPORTSWIRE/ – Triathlon Industry Alliance (TIA) is delighted to announce that GiveWheel, the UK’s innovative multi-charity fundraising platform, will be the Powered By Partner for the Triathlon Industry Conference 2025 (TIC25), taking place Monday 8th December at Burleigh Court,...
- Tired of your smartwatch reminding you that you haven’t hit 10,000 steps today? It’s time to dismiss the notification. Walking any distance is beneficial for health, even if you don’t reach this popular (but...
- Coats Group plc, a world-leading Tier 2 supplier of critical components to the apparel and footwear industries, announced today that it has completed its acquisition of OrthoLite, a global market leader in footwear materials...
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Fort Worth, Texas (October 30, 2025) /ENDURANCE SPORTSWIRE/ – The runners have spoken! The Cowtown has been named Best Marathon in Texas by RaceRaves. RaceRaves, the premier race finder and reviews community for runners...
- Dubai, UAE (October 30, 2025) /ENDURANCE SPORTSWIRE/ – Hayden Wilde will be looking to make it an unprecedented six T100 wins from six starts, as the Professional Triathletes Organisation (PTO) and World Triathlon announced...
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TOLEDO, OH (October 30, 2025) /ENDURANCE SPORTSWIRE/ — The annual Polar Paws & Santa Claws 5K, hosted by the Toledo Zoo, is bringing extra holiday cheer to runners this season — with a medal...
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INDIANAPOLIS, IN (October 30, 2025) /ENDURANCE SPORTSWIRE/— This year’s event shirt, designed and produced by X T-shirt, brings the theme of passion to life through color-changing and sweat-activated effects. Indoors, it starts as a...
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New York City, October 30, 2025 /ENDURANCE SPORTSWIRE/ – This Sunday, the fifth edition of GFNY Colonia offers riders a quick 124.9 km course with just 893 meters of climbing, where the winds of...
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New York City (October 30, 2025) /ENDURANCE SPORTSWIRE/ – This Sunday, the fifth edition of GFNY Colonia offers riders a quick 124.9 km course with just 893 meters of climbing, where the winds of...
- Two of Germany’s most influential cycling industry bodies have pulled out of Eurobike, signalling waning confidence in what was once the world’s leading cycling trade show. The two groups – which represent most of...
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SAN DIEGO, CA (October 30, 2025) /ENDURANCE SPORTSWIRE/ – On Sunday, the Challenged Athletes Foundation (CAF) wrapped up a full lineup of fundraising events including the Million Dollar Challenge (MDC) fueled by Toyota, a...
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