- MIAMI, Fla. (TOctober 9, 2026) /ENDURANCE SPORTSWIRE/ — haku, the leading technology platform for endurance events and nonprofits, today announced a new partnership with Bike New York, the nonprofit organization behind the TD Five...
- MOORESTOWN, NJ – October 9, 2026 /ENDURANCE SPORTSWIRE/ – RunSignup, the employee-owned platform that powers registration for more than half of U.S. endurance events, today announced the release of its AI Results Agent and...
- ATLANTA – October 8, 2026 /ENDURANCE SPORTSWIRE/ – Registration is open for the 2027 Carolina Hills Classic (May 2027) and California Coast Classic (September 2027), known as The Ride of a Lifetime. The fully...
- Finnish bicycle tyre manufacturer DMACK Nordic plans to introduce RFID tags on its Suomi Tyres in 2027, potentially becoming the first bicycle tyre maker to use the technology. Each tag will provide a unique...
- Runners can train their brains to handle normal exercise discomfort by distinguishing temporary fatigue from injury-related pain. Controlled hard efforts, positive self-talk, and focusing on breathing, cadence, form, music, or nearby runners can help...
- WASHINGTON, DC (October 8, 2026) /ENDURANCE SPORTSWIRE/ — The Amazon Armed Forces Cycling Classic, the region’s premier cycling event and a cornerstone of the American racing calendar for more than 25 years, today announced...
- ROTH (October 8, 2026) /ENDURANCE SPORTSWIRE/ – From the football stadium to the long-distance triathlon: John Arne Riise will line up at DATEV Challenge Roth on 4 July 2027, competing in his first triathlon...
- Moorestown, NJ – October 8, 2026 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology platform for endurance events, announces that nominations are now open for the 2027 RunSignup Community Grant Program. Now in its second...
- October 8, 2026 /ENDURANCE SPORTSWIRE/ – Trail Cat The Race enters the week of its fifth edition, taking place from 11 to 17 October 2026. The 300-mile race will start this Sunday at 12:00...
- MONTREAL (October 8, 2026) /ENDURANCE SPORTSWIRE/ — Ciele Athletics, the performance running brand from Montreal, Canada, proudly introduces its Cold Weather Collection for the 2026-27 season, with updated styles and new colorways across its...
- New York City, October 8, 2026 /ENDURANCE SPORTSWIRE/ – GFNY Costa Rica returns this weekend with GFNY Pérez Zeledón, bringing the full GFNY race experience back to one of Central America’s most spectacular cycling...
- Tonal has partnered with WeWork to place its Tonal 2 strength-training systems in nine U.S. coworking locations in California, Washington, Oregon, and Texas. The deal aims to make workouts more convenient for busy professionals...
- New York City, October 7, 2026 /ENDURANCE SPORTSWIRE/ – The fourth edition of Michelob Ultra GFNY Cambridge-Maryland delivered exciting racing this past Sunday, as riders battled rain and wind on the exceptionally flat and...
- Carlsbad, October 7th 2026 /ENDURANCE SPORTSWIRE/ – Colnago introduces the G5-X, its new gravel racing bike. Guided by the concept of Ace Everywhere, the G5-X is built to be fast yet capable: a bike...
- NEWBURY PARK, Calif. /ENDURANCE SPORTSWIRE/ – Liv, the company dedicated to getting more women and girls on bikes, today announced three new additions to the Pique range: the limited-edition Pique Advanced SL SE, Pique...
- /ENDURANCE SPORTSWIRE/ – Creigh Kelley has been one of the most influential players and leaders in the running industry. His influence in so many sectors has made him a household name in the running...
- NASHVILLE, Tenn. /ENDURANCE SPORTSWIRE/ – As trail running continues its record growth, UltraSignup will host the 2026 US Trail Running Conference for the first time November 5–7 at Nashville’s Music City Center. The event will...
- MISSION VIEJO, Calif. (October 7, 2026) /ENDURANCE SPORTSWIRE/ – Treat Public Relations, the leading PR agency for endurance sports events, was awarded seven trophies at the Public Relations Society of America Orange County chapter’s...
- Altra has launched The Legacy Team, billed as “Britain’s oldest running team,” featuring four veteran athletes with a combined age of 321 (ages 75–85) to inspire younger runners to adopt lifelong, injury-smart training habits....
- /ENDURANCE SPORTSWIRE/ – The XTERRA World Championship reaches the continental United States for the first time, marking the 30th edition of a landmark event from the brand that pioneered off-road triathlon. The Full Distance...
- LONG BEACH, CA – October 6, 2026 /ENDURANCE SPORTSWIRE/ – From the first footsteps along Shoreline Drive to the final finishers beside the Pacific, Long Beach will belong to runners this weekend as more...
- “Racecations” are gaining popularity, with travel built around endurance events replacing traditional beach holidays. Data from SportsCover Direct shows a 55% year-on-year increase in specialist cover for challenge-based sports, led by a 77% surge...
- For the first time in seven years, the Ironman World Championship has returned to the Big Island as a one-day event, with men and women racing together. There’s much to celebrate, not least because,...
- A fitness influencer celebrated a personal best at the 2026 Berlin Marathon, only to be caught cutting the course on the back of a bicycle. She later apologised, but her little lie had already...
- To run or to cycle? For many, it’s seen as an either-or situation, with each sport having its own outdated stereotype: runners are thrifty, solitary creatures, pounding the pavements in worn-out clobber, while cyclists...
- October 6, 2026 /ENDURANCE SPORTSWIRE/ – With European autumn in full swing, Challenge Vieux Boucau kicks off the Challenge Family autumn calendar on Saturday, October 10. In a month where Challenge Vieux Boucau, Challenge...
- Georges Mills, NH (October 6, 2026) /ENDURANCE SPORTSWIRE/ – STOKE Shoes, the footwear brand focused on delivering exceptional comfort and fit for everyday wear, today announced that Dave Powers, former President and CEO of...
- OLATHE, Kan. (October 6, 2026) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) today unveiled its new flagship golf smartwatch, Approach® S72, a premium, feature-rich companion on the course that also provides advanced health and wellness...
- OLATHE, Kan.(October 6, 2026) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced Enduro™ 4, its longest-lasting GPS smartwatch with solar charging, which includes dynamic features and capabilities to take endurance enthusiasts farther on their next...
- More than 1,000 runners completed Denver’s ninth annual Taco Bell 50K, a 31-mile ultramarathon requiring stops at 10 Taco Bell locations. Participants had 11 hours to finish and had to eat at least nine...
- British children’s bike brand Early Rider has appointed Mario Herbold as chief operating officer and Janine Bessen as head of global e-commerce. Herbold, formerly of Pon.Bike and Canyon, will strengthen the company’s global operations...
- Hampton, VA /ENDURANCE SPORTSWIRE/ – The 2026 Sentara Crawlin’ Crab Half Marathon Weekend cemented its place as one of Hampton Roads’ premier running events, welcoming a sold-out field of 4,000 runners from 13 different states...
- London, UK (October 5, 2026) /ENDURANCE SPORTSWIRE/ – Esmée Gummer has completed The Nation’s 5k, finishing 99 consecutive days on foot across the UK and Ireland after covering 5,000km and hosting a free, open-to-all...
- PORTLAND, Ore. /ENDURANCE SPORTSWIRE/ – The 54th annual Portland Marathon presented by Nike Running took place on Oct. 4, with record-breaking registration numbers. The event had nearly 15,000 registrants, the largest number to date....
- CHICAGO – October 4, 2026 /ENDURANCE SPORTSWIRE/ – On a picture-perfect fall morning, Diplo’s Run Club made its Chicago debut Saturday at Humboldt Park, bringing more than 9,000 participants together for equal parts running and...
- Learning to Fly is a new documentary following elite ultra-trail runners Jim Walmsley and Vincent Bouillard as they compete at the Western States 100 and UTMB. The film goes beyond race results to explore...
- The Paris Marathon’s first-ever lottery has attracted more than 166,000 runners hoping to secure a spot in the 2027 race. The application period for the ASICS Marathon de Paris closed Wednesday; the 2027 race,...
- October 2, 2026 /ENDURANCE SPORTSWIRE/ – Running Industry Alliance (RIA) is delighted to confirm Sportograf as Official Photography Partner and Global Partner for The Running Conference presented by haku 2026 (TRC26), returning to the...
- AUSTIN, Texas (October 2, 2026) /ENDURANCE SPORTSWIRE/ — The Ascension Seton Austin Marathon, Half Marathon & 5K is putting out the call to Austin’s local music community. Bands and musicians are invited to apply...
- NEW YORK, NY (October 2, 2026) /ENDURANCE SPORTSWIRE/ — Alpha Win is proud to announce that Pat DiCerbo, Wealth Management Advisor at Northwestern Mutual, has signed on as an official sponsor of the inaugural Big...
- CHAMPAIGN, Ill. (October 2, 2026) /ENDURANCE SPORTSWIRE/ – Kicks For CU Kids, a 501(c)3 nonprofit created in partnership with Christie Clinic Illinois Race Weekend, has received recognition of and investment in its efforts to...
- Nike’s fiscal Q1 revenue fell 5% to $11.2 billion, prompting the company to announce layoffs and a restructuring plan expected to save $2.5 billion through fiscal 2031. The brand also warned that sales could...
- HYROX is expanding its presence in gyms with HYROX Training+, a digital platform that lets operators integrate official workouts, training plans, follow-along classes and exercise guidance into their existing member apps. Built with One...
- BOSTON (October 1, 2026) /ENDURANCE SPORTSWIRE/ – The Boston Athletic Association (B.A.A.) today announced that Rosina Machu, a five-time NCAA All-American at Gonzaga University, has joined the B.A.A. High Performance Team. The Boston-based professional...
- HONG KONG (October 1, 2026) /ENDURANCE SPORTSWIRE/ – Mount to Coast is pleased to announce that running shoe veteran Mike Ambrose has joined the ultra running brand as its first Global Product Line Manager. In...
- New York City (October 1, 2026) /ENDURANCE SPORTSWIRE/ – Michelob ULTRA GFNY Maryland returns this Sunday, bringing riders from across the Northeast and Mid-Atlantic together for 93 miles (149 km) of racing on one...
- September 30, 2026 (Daytona Beach, FL) /ENDURANCE SPORTSWIRE/ – With a brand DNA focused on inclusivity and a festival-style, multisport atmosphere for all ages, CLASH Endurance is proud to announce even more opportunities for...
- Samsung has filed a patent for an AI-powered exoskeleton that analyzes movement and automatically adjusts assistance or resistance during workouts to keep users on target with their goals. The filing isn’t a confirmed product...
- The 2027 London Marathon will be held over two days for the first time, with the schedule decided by a game of rock-paper-scissors between men’s champion Sabastian Sawe and women’s wheelchair record-holder Catherine Debrunner....
- Tempe, AZ (September 30, 2026) /ENDURANCE SPORTSWIRE/ – KUIU, pronounced ‘koo-you’, the leader in high-performance hunting gear and apparel, proudly announces the opening of its newest retail store in Tempe, Arizona, marking the brand’s...
- Boston, MA (September 30, 2026) /ENDURANCE SPORTSWIRE/ – The 50th running of the Boston 10K for Women will fill Boston Common and the streets of Boston on Saturday, October 10. Ahead of the race,...
- ST. PETERSBURG, Fla. (September 30, 2026) /ENDURANCE SPORTSWIRE/ — Runners and walkers will once again cross the Bob Graham Sunshine Skyway Bridge when the inaugural SunSky 10K takes place Sunday, March 21, 2027, organizers...
- Marathon Handbook reported on Monday that the Boston Athletic Association had started emailing runners from the Sept. 13 Wicked Fast Marathon in the Poconos, a race billed as a Boston qualifier, to tell them...
- BOSTON (September 30, 2026) /ENDURANCE SPORTSWIRE/ — Tracksmith has named Jon Tappan Chief Product and Merchandising Officer, bringing the longtime Converse executive to the independent running brand as it continues to expand and refine...
- Doha, Qatar (September 30, 2026) /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) and Visit Qatar have confirmed the return of its 5km and 1km ‘Kick Off’ mass participation runs for 2026, which goes on...
- September 30, 2026 /ENDURANCE SPORTSWIRE/ – Backbone Media, a marketing agency specializing in outdoor and active lifestyle brands, today announces a new partnership with Milky Way Park (MWP), parent company of Alpenglow Expeditions and...
- New York City (September 30, 2026) /ENDURANCE SPORTSWIRE/ – GFNY Chile brought competitive racing to the renowned Casablanca wine region in central Chile this past Sunday. Riders took on a challenging 127.9 km course...
- /ENDURANCE SPORTSWIRE/ – XTERRA Anglesea will debut on February 13-14, 2027, bringing off-road triathlon and trail running to Victoria’s Surf Coast. The Full Distance Triathlon is a brand new World Championship qualifier for the...
- MYRTLE BEACH, S.C. /ENDURANCE SPORTSWIRE/ – In 2026, the Myrtle Beach Marathon debuted a new competitive event within its race weekend: Myrtle Beach Marathon Elite Invitational. Its successful launch brought top talent from around...
- HEALDSBURG, Calif. (September 30, 2026) /ENDURANCE SPORTSWIRE/ — Old Caz Beer and Healdsburg Running Company (HRC) are partnering for the inaugural Sonoma Fall Classic to support firefighters through the Firefighters Run Free program. The...
- AUSTIN, Texas (September 30, 2026) /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon & 5K and Spurs Austin International Half are calling on experienced runners and local run leaders to join the...
- A study tracking 643 marathoners found that running data from Strava and weekly surveys could not reliably predict which otherwise healthy runners would sustain an injury the following week. Nearly half reported an injury...
- Hoka launches at Academy Sports + Outdoors later this week, and that could be the start of something big for the outdoor sports retailer. How big? Jefferies hardlines analyst Jonathan Matuszewski said Tuesday that...
- Today, the UCI published an 8,000 word, 40 page document outlining changes that could improve the “Future of Road Cycling”. Suggestions include (but are clearly not limited to) a more coherent calendar, a structural...
- Sodium bicarbonate, commonly known as baking soda, has emerged as a performance enhancer for exercise. As strange as it may sound, the $1 item sitting in your kitchen pantry has legitimate research behind it....
- Berlin Marathon winner Tigst Assefa “completely destroyed” her right Achilles tendon trying to regain her world record. Assefa was on well on course to beat Ruth Chepng’etich’s world record with two kilometres remaining in...
- CHICAGO (September 29, 2026) /ENDURANCE SPORTSWIRE/ – Diplo’s Run Club today announced a new partnership with Stance, naming the performance and lifestyle brand the Official Sock Partner of its 2026-27 national 5K and music...
- LONG BEACH (September 29, 2026) /ENDURANCE SPORTSWIRE/ – One of Long Beach’s largest annual sporting events is adding some hometown horsepower to its sustainability efforts. The 2XU Long Beach Marathon today announced a new...
- BOSTON (September 29, 2026) /ENDURANCE SPORTSWIRE/—The Boston Athletic Association (B.A.A.) today began notifying qualified applicants of their acceptance into the 131st Boston Marathon presented by Bank of America. The race will be run on...
- AUSTIN, Texas, September 29, 2026 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon & 5K is proud to announce the official charity partners selected for the 2027 Austin Marathon Gives (AMG) program,...
- Find a bank of high-resolution event imagery here 28th September, Inverness, Scotland /ENDURANCE SPORTSWIRE/ – The 2026 Baxters Loch Ness Marathon & Festival of Running has capped off a record-breaking sell-out weekend in the...
- Sparkling face glitter is becoming popular at marathons and bike races, and even in non-competitive outdoor activities like whitewater rafting and skiing. Athletes say the sparkly accessory helps reduce the pressure they feel to...
- SAN DIEGO, CA (September 28, 2026) /ENDURANCE SPORTSWIRE/ – PT Motion Works, Inc. (“PTMW”), parent company of GIBBON, ElliptiGO and INDO Board, was ranked 499th on the annual Inc. 5000 list of the fastest-growing...
- Garmin has quietly bought Moxy Monitor, a company known for making muscle-oxygen sensors. Garmin has not shared many details about the deal or how much it cost. But for anyone following fitness tech, this...
- Joking with his wife before the biggest single-day race in cycling, Brandon McNulty said it would take a miracle to become world champion. Well, “I guess, today, miracles happen,” McNulty said after becoming the...
- BOULDER, Colo. (September 28, 2026) /ENDURANCE SPORTSWIRE/ – The upward trajectory of one of the fastest-growing running events in the country continued at the 2026 edition of Boulderthon powered by lululemon. The event hosted...
- MOORESTOWN, NJ (September 28, 2026) /ENDURANCE SPORTSWIRE/ — RunSignup, the leading technology solution for U.S. endurance events, announced that its platform is ready to support event registration through personal AI agents. This will help...
- MILAN, Italy (September 28, 2026) /ENDURANCE SPORTSWIRE/ — Team Novo Nordisk, the world’s first all-diabetes professional cycling team, today announced a multi-year partnership with Dexcom, a global leader in continuous glucose monitoring, beginning with...
- September 28, 2026 /ENDURANCE SPORTSWIRE/ – Marathon Tours & Travel will help runners from across the UK and around the world experience Wales’ largest mass participation event and the UK’s only SuperHalf. The world’s...
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