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Press Release Archive for dates of Monday, June 29, 2020 thru Sunday, July 12, 2020
- KINeSYS Performance Sunscreen is pleased to announce they will be presenting at the Running Industry Association’s “KICK On-Demand”, an online trade show developed to replace their May trade show, cancelled due to Covid-19. Lisa and...
- Some coaches and race organizers have innovated after being forced to scrap plans for prestigious track meets, massive marathons and the Tokyo Olympics. They’re making the best of a time without in-person competition by...
- The endurance athlete’s equivalent of “the dog ate my homework” is “I think my iron levels are low.” Three new studies explore iron patches, injections, and dose frequency. on Outside.
- London, ON (July 9, 2020) – Race Roster’s virtual event toolkit has continued to evolve over the past few months. New tools are being consistently released to address the present and future needs of...
- Instead of cancelling, organizers will allow runners a 33-day period to run the race individually in person so social distancing can be maintained. The famous Sierre-Zinal, which is part of the Salomon Golden Trail World Series, takes runners...
- July 9, 2020, LOS ANGELES, CALIFORNIA – The annual, sell-out Pasadena Half Marathon & 5K has become the Rose Bowl Half Marathon & 5K. The McCourt Foundation, owners and operator of the event scheduled for...
- AUSTIN, Texas, July 9, 2020 – The Ascension Seton Austin Marathon presented by Under Armour and 3M Half Marathon presented by Under Armour joined forces to create the Run Austin Virtual Series. Everyone is...
- Salt Lake City, UT. July 8, 2020 – B Corp and outdoor brand Cotopaxi and the Utah Jazz have joined together to support their home state’s COVID-19 relief efforts through sales of limited edition #OneUtah...
- Garmin has launched a range of new solar-powered smartwatches, with multisports functionality. The three model ranges are the Fenix 6 Solar, Instinct Solar and the Tactix Delta Solar Edition, which is said to be built...
- A young South Korean triathlete has taken her own life after lodging a number of complaints over alleged abuse from her coaching staff. on BBC.
- Since its debut in 2010, Toray’s Airtastic fabric has become a standout for use in high-end, lightweight jackets, like the Arc’teryx Atom line and Patagonia’s Nano-Air series. Airtastic is now offered in weights from...
- COLORADO SPRINGS, CO– (July 8, 2020) -USA Artistic Swimming signs Xero Shoes as its official footwear partner providing athletes innovative shoes that match the team’s style in the water. “They are not your conventional...
- SOLANA BEACH, Calif. – July 8, 2020– Pinarello, a leading brand of premium bicycles, accessories and apparel, announces that Roberto Sadowsky has joined the US operation as Chief Executive Officer. Sadowsky, a native Italian,...
- INDIANAPOLIS (July 8, 2020) – The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announces the launch of their Virtual Race...
- PITTSBURGH (July 8, 2020) – P3R is driving change aimed at creating a more diverse and inclusive running community in Pittsburgh, including a renewed Diversity, Equity, and Inclusion Committee (DEI), as well as training...
- July 7 – Glastonbury – The Hartford Marathon Foundation (HMF) will create a large-scale community movement this October to raise funds for local charities and bring thousands together virtually for a shared purpose. The...
- CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded to multiple new markets through widened distribution plans with top-tier convenience store chains. To meet...
- NOVATO, Calif. (July 8, 2020) — Zenni, the online optical industry leader, announced today an exclusive partnership with World’s Greatest to broadcast a USA Track & Field-sanctioned pole vault event on ESPN’s YouTube channel...
- EMPORIA, Kan., July 8, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin DK, the world’s premier gravel event, today announced the 2020 DK, which had been rescheduled for...
- Under Armour is looking to sell MyFitnessPal, a smartphone app and website that tracks diet and exercise. Under Armour acquired the app in April 2015 for $475 million, but in March 2018, Under Armour...
- The Japanese athletic brand released its newest running shoe, and it’s just plain weird. The Enerzys look like manufacturers accidentally dropped a regular upper into a vat of bubblegum. on Canadian Running Magazine.
- Boulder, CO (July 7, 2020) – For the first time in 39 years Race Across America (RAAM) was not held. The same was true for the 12th edition of Race Across the West (RAW). The...
- SAN DIEGO, Calif. – ElliptiGO Inc., creator of the world’s first elliptical bicycle, announced today that it is the title sponsor of the ElliptiGO Bike for Humanity II cycling event with Bill Walton and...
- COLORADO SPRINGS, Colo. — Alexander Egan (New York, N.Y.), a nonprofit executive and avid triathlete, was announced today as the newest addition to the 11-member USA Triathlon Foundation Board of Trustees. Egan brings more...
- Honolulu, HI (July 7, 2020) – XTERRA today announced the 2020 XTERRA Virtual Race Series, a universal collection of dynamic challenges to unite and inspire the global race community. XTERRA VR kicks off July...
- FONTANIVA, ITALY — Elite announces their official partnership with 15 Virtual Tour de France Teams for the Virtual Tour de France on Zwift. The month of July usually means one thing for the cycling world:...
- CARNELIAN BAY, Calif. (July 7, 2020) – Junipers, the first do-it-all hybrid bikini made of quick-drying, recycled, eco-friendly fabric, has launched a Kickstarter with the goal of raising funds to manufacture its first production...
- Boston (July 7, 2020)— DMSE Sports today announced the formation of two celebrity teams who are participating in the Medford2Medford Run Across America. Two teams of national and local celebrities have been virtually following...
- Fans heading to the Tour de France this year might not see things as dramatically different as many expect for a race being held in the midst of a world pandemic. Tour boss Christian...
- How We Can Build an Anti-Racist Outdoor Industry. The work must continue long after the protests end. Here’s how to start. on Outside.
- IRONMAN will make changes to both prize purses and slots depending on the field size at a given race, with pro purses and world spots reflecting how many pros are able to compete in...
- Do-goodery at Your Doorstep, benefiting Royal Family KIDS — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, is delivering an opportunity to give back to kids in your community in foster...
- BOSTON (July 6, 2020) – With just under a year until the U.S. Olympic Track and Field Trials in Eugene, OR., independent running brand Tracksmith is launching its Amateur Support Program, a platform to support...
- Many nonprofits are telling their runners that if they want to race in 2021, they’ll have to do additional fundraising. on Runner’s World.
- Davos – We are really happy that our patience paid off. At the end of June the Swiss Federal Council allowed events for up to 1,000 people paving the way for the fourth edition...
- July 3, 2020 – PORTLAND, OREGON – Today, On, the fastest-growing running brand in the world, announces the sponsorship of Olympic marathon qualifier Jake Riley; the standout runner who clinched an astonishing second place...
- ‘Session in A Bottle’ – The first of our Intelligent Training Aid products. After the success of our first Silver bottle we now have 2 more colours with different focused main sets. An ideal...
- At a time when the sport faces many challenges, Road Race Management has published on its website a list of race directors who have devoted decades to the sport. Topping the list is Laddie...
- Denver, Colorado, USA — July 2, 2020. The producers of the Outspoken: Women in Triathlon Summit are pleased to announce the second annual Women in Triathlon Awards presented by Coeur Sports to be held...
- Victoria, B.C. – Live Feisty Media is pleased to announce the release of the podcast Big Fit Girl Uncensored in partnership with author, speaker and coach Louise Green. The podcast, released today, will expand...
- Flip flops are out, the sunscreen is on and Summer is here! Although it will be different to the norm, The RunnerBox and RiderBox team are here to help you make the most of...
- USA Cycling announced that it has been forced to cancel many of the national championships for the 2020 season, because of the pandemic. The canceled races are: the Pro Road National Championships, Amateur Road...
- HEAD, the leading global sporting goods group that owns the HEAD, PENN and MARES brands, has announced the acquisition of goggles and swimwear maker Zoggs, which holds leading market positions in the UK, Australia and various...
- The Sea Otter Classic has canceled its October 1-4 event and is instead planning a virtual experience that includes product launches and cycling challenges. Read about it on VeloNews.
- The Giro d’Italia plans to oblige stage finish spectators to wear wristbands that emit a sound when social distancing is breached as part of a series of measures and protocols to secure the go-ahead for the...
- BOULDER, Colo. (July 1, 2020) — The 2020 Bicycle Leadership Conference (BLC), which had been rescheduled to Sept. 29 – Oct. 1, will move to an online interactive “Virtual BLC” due to COVID-19. The...
- COLORADO SPRINGS, Colo.— USA Triathlon, along with Karlton Creech, University of Denver Vice Chancellor for Athletics, Recreation and Ritchie Center Operations, today announced that the University of Denver will add women’s triathlon to its...
- San Francisco, Calif. (July 1, 2020) — Today, Decathlon, the world’s largest sporting goods retailer, announced the launch of the new 2 Seconds Easy Tent — a groundbreaking, state-of-the-art, easy-to-pitch tent designed to make...
- Richmond, Calif. (Julio 2, 2020)– Mountain Hardwear, in collaboration with American Mountain Guides Association (AMGA) and guidance from Lila Leatherman at Lamella Consulting has announced a three-day climbing course instructed by and in celebration...
- Denver (July 1, 2020)– First Descents, the non-profit that offers life-changing outdoor experiences to young adults living with cancer and MS, is hosting a virtual race this month to get more people Out Living...
- LOS ANGELES – July 1, 2020 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the...
- PITTSBURGH, PA (July 1, 2020) – The Steelers Run and Walk, presented by Gatorade, opened registration to Steelers Nation worldwide for this year’s virtual 5K event, which begins on Aug. 17 and will conclude...
- Emeryville, Calif, July 1, 2020 – Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce its third-annual Movers and Makers Pitchfest. The Pitchfest...
- (LOGAN, Utah) — iFit, the leading interactive, connected fitness technology, is now streaming its advanced, 15-part Vietnam Global Workout cycling series. iFit subscribers can virtually cycle through the country’s quaint towns, beautiful beaches and...
- July 1, 2020– ROUVY in cooperation with IRONMAN proudly releases the IRONMAN®70.3® Kona course on the legendary IRONMAN® World Championship Course. The first 90km of the renowned iconic bike course is now officially available for augmented...
- American Fork, Utah. – KT Tape, the leader in drug-free pain relief products, in conjunction with T.E.A.M Boulder, announced today that they will be sponsoring a virtual 5k challenge between 2016 Olympian Jared Ward...
- Boulder, July 1, 2020 — Fast Labs, an endurance sports media company, has launched a new podcast, “Cycling in Alignment” whose guest list includes cycling luminaries, including Jonathan Vaughters, Dr. Allen Lim, and Nathan...
- Portland, OR – BibRave, the running industry leader in grassroots digital marketing, recently opened nominations for the 4th edition of The BibRave 100: A Definitive List of the Best Races in America. In light...
- AUSTIN, TX, July 1, 2020 – 3M Foundation selects the Central Texas Food Bank as the beneficiary of the 2021 3M Half Marathon presented by Under Armour. This grant will allow the Central Texas...
- Portland, OR The Inaugural Race to Equality – 5K, 10K, & Half Marathon Walk/Run is a virtual event with a mission to do something tangible, positive and impactful. Although walkers and runners won’t be together physically,...
- Wearable and GPS application company Garmin is acquiring Firstbeat Analytics, a business that analyzes heartbeat data from consumer devices in the health, wellness, fitness and performance markets. They are planning to integrate Firstbeat’s data and...
- Not equal under the law – this is the argument CrossFit athlete Charlie Cassara and a collective of 3,000 gyms across New York claim – that the state allegedly did not allow fitness organizations to...
- A suit filed at the end of May against IRONMAN and the World Triathlon Corporation alleges the company and its subsidiary, Competitor Group, owe athletes refunds for events canceled or postponed due to COVID-19....
- Karen Parkin, executive board member of Adidas AG responsible for global human resources will step down from the Executive Board and leave the company. The move comes as Adidas has faced criticism from employees...
- Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media...
- COLORADO SPRINGS, Colo. — USA Triathlon was today honored by the Aspen Institute as a 2020 Project Play Champion in recognition of the organization’s innovative approach to engaging youth in the multisport lifestyle. The...
- COLORADO SPRINGS, Colo. — USA Triathlon today announced that the 2021 USA Triathlon Collegiate Club National Championships will return to Tempe, Arizona, on April 9-10. The city was set to host Collegiate Club Nationals...
- At the beginning of 2020, the Marine Corps Marathon Organization (MCMO) was gearing up to host their 13th Historic Half Marathon in Fredericksburg, Virginia, on May 17th. The medals were being ordered, the course...
- BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO...
- TAMPA, Fla. (June 30, 2020) –More than 12,000 people from 96 nations and 48 states registered to take part in the tenth edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. Rock ‘n’...
- Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 event will be a hybrid format, allowing both in-person and virtual attendees and exhibitors. This...
- New York (June 30, 2020) – For the first time in its illustrious nearly 20-year history, the Verizon New York City Triathlon, owned and produced by Life Time, is going virtual. Beginning Saturday, July...
- VISTA, Calif. (June 30, 2020) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, announced it has appointed Andrew Gritzbaugh as General Manager, North America....
- (Easthampton, MA) athleteReg is excited to announce the launch of a new set of virtual challenge tools on all athleteReg platforms. With many events cancelling or postponing, athleteReg has responded by providing a new...
- FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th,...
- Newport Beach, California – June 30, 2020 – PEAR Sports, the health and fitness software platform that delivers smarter digital coaching solutions, announced today that it has partnered with Fyt, America’s largest personal training...
- As the COVID-19 pandemic caused numerous events to be cancelled or postponed, active people have looked for an outlet for their efforts. The Gulf Coast Challenge hopes to fill that need for thousands of...
- ASICS signs on as official shoe and apparel sponsor of the virtual cross-country run Medford2MedfordBoston (June 30, 2020) — DMSE Sports today announced ASICS will be the official shoe and apparel sponsor for Medford2Medford, DMSE Sports’ virtual run across America event. Registration for Medford2Medford is open now at...
- lululemon athletica inc. announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness company that created an interactive workout platform that features live and on-demand classes, for a...
- A version of the biggest race on the cycling calendar, Tour de France, is about to be held on stationary bikes. The real thing will come in August—pandemic allowing. about it on Bloomberg.
- Just days after confirming the race was a go, the running community was hit with another event cancellation, and the 135-mile ultramarathon Blackwater 135 through Death Valley in California was called off a little...
- Honolulu, HI (June 29, 2020) – An all-new 2020 season of XTERRA Adventures television shows will debut on Outside TV this Thursday, July 2, at 9pm EDT. The six-episode series will showcase incredible destinations,...
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