Event Southwest Showcases Rapid Adaptability and Logistical Precision Across Multistate Doubleheader Weekend

April 20, 2026

DALLAS, TEXAS (April 20, 2026) /ENDURANCE SPORTSWIRE/ – Event Southwest, a premier event production and logistics agency, today announced the successful execution of concurrent major events across two states: the 2026 Texas Big Star Half Marathon & 5K in Frisco, Texas, and the Tulsa Heart Walk in Tulsa, Oklahoma. Managing all operational aspects of both events, ESW deployed separate veteran teams to ensure both events operated flawlessly despite unpredictable weather and last-minute course changes.

2026 Texas Big Star Half Marathon & 5K (Frisco, TX) Contracted to manage the course for the Texas Big Star Half Marathon & 5K, the Event Southwest operations team, led by Mason Wheeless, Senior Account Manager, executed a flawless event marked by meticulous community planning and proactive client support.

Navigating a complex, multiple zone urban course, the team’s precise execution of a stair step road closure schedule ensured minimal disruption to the surrounding neighborhoods. As a result of this meticulous planning, the event generated zero noise or traffic complaints to the local police department for the second consecutive year. Furthermore, the team’s integrated medical response plan received high praise from a participant who required transport, noting the exceptional, rapid care provided on the course.

Tulsa Heart Walk (Tulsa, OK) Simultaneously, an Event Southwest team led by Byron Brown, Account Manager, executed the Tulsa Heart Walk on behalf of the American Heart Association. The team successfully navigated severe Friday rainstorms that heavily delayed venue setup, ensuring the venue and course were perfectly prepared and safe for the thousands of weekend participants. Facing unseasonably hot event day temperatures, the team managed hydration stations flawlessly and ensured a safe environment for all walkers.

“Operating multiple large-scale events in different states on the same weekend is the ultimate test of our team’s depth and training,” said Matt Bannon, VP of Operations at Event Southwest. “Whether it’s recalculating a police road closure matrix 20 minutes before a start or keeping a client calm when torrential rain impacts setup, our teams treat event logistics as a true craft. We are incredibly proud to have supported our clients in delivering two safe, successful, and highly adaptive events this past weekend.”

About the Frisco Chamber Foundation The Frisco Chamber Foundation is a 501(c)(3) nonprofit organization dedicated to enhancing the community through educational scholarships, leadership programs, and charitable initiatives. As the host of the Texas Big Star Half Marathon & 5K, the Foundation unites fitness and philanthropy, having raised nearly $300,000 to date to support scholarships for students at Collin College and Frisco ISD.

About the American Heart Association: The American Heart Association is a relentless force for longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health, and share lifesaving resources. The organization is based in Dallas and has been a leading source of health information for over a century. Connect with us on heart.org, Facebook, X, or by calling 1.800.AHA.USA1.

About Event Southwest Event Southwest, founded in 2012 by Michael Luchsinger and Lear Johnson, produces running events, walks, bike rides, and community festivals with a focus on seamless execution and risk mitigation. The company’s team brings over 80 years of cumulative experience in the running industry, having helped over 2 million participants cross the finish line at more than 200 events since its inception.

Contact: Matt Bannon, VP of Operations, Matt@eventsouthwest.com, 214.616.7503