Spartan And Tough Mudder Announce Snap Fitness as Official UK Gym Partner in New Three-Year Deal

April 23, 2026

London, UK (April 23, 2026) /ENDURANCE SPORTSWIRE/ –  Spartan and Tough Mudder, the world’s leading obstacle course and endurance event brands, are proud to announce a new three-year partnership with Snap Fitness, who join as the Official Gym Partner for the UK from 2026 through 2028.

The partnership will see Snap Fitness activate across all UK Spartan and Tough Mudder events, bringing its signature high-energy presence to events nationwide. With a focus on community, accessibility of exercise, and performance, Snap Fitness will engage participants on-site while inspiring both new and returning racers to train, compete, and push beyond their limits.

Built on shared values of resilience, inclusivity, and personal achievement, the collaboration connects two powerful communities – those training in gyms and those testing themselves on the course. From first-time participants to seasoned competitors, the partnership aims to create a seamless journey from the gym floor to the finish line.

“We’re delighted to partner with Tough Mudder and Spartan,” said Kevin Yates, CEO of Lift Brands EMEA. “Both events celebrate the same connection and energy we see every day in our clubs. We can’t wait for our gym teams and members to get involved in 2026 and beyond.”

“What makes it so powerful is that anyone can get involved, whatever their fitness level – it’s a natural fit for us. At Snap Fitness, we’re all about how exercise makes you feel: the achievement, energy and confidence it builds. Tough Mudder and Spartan bring that to life the moment you start preparing through to crossing the finish line.”

“We’re proud to welcome Snap Fitness as our Official Gym Partner across the UK,” said Mark Read, Commercial Director, Spartan & Tough Mudder Europe. “This partnership brings together two communities built on consistency, resilience and shared purpose. It’s about creating a clear pathway from training to the start line, and ultimately to that finish line moment that defines both our brands.”

With over 110 gyms across the UK & Ireland and a global network spanning close to 20 countries, Snap Fitness brings a strong and growing fitness community into the heart of Spartan and Tough Mudder events. Through this partnership, both brands will continue to expand their reach, inspire participation, and build stronger, more connected communities through fitness.

More information on events, training, and how to get involved will be available via official Spartan and Tough Mudder channels.

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About Tough Mudder

Founded in 2010, Tough Mudder is a leading global sports and active lifestyle brand that creates the world’s most extraordinary adventures and champions the power of teamwork. With more than 6 million participants, the company hosts more than 130 challenges (Tough Mudder (15K and 5K) and endurance (Tough Mudder Infinity, Europe’s Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries.

For more information visit  www.toughmudder.co.uk

ABOUT SPARTAN

With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle course race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite.

For more information visit  https://www.spartan.com/

Contact:

media@spartan.com

About Snap Fitness

Snap Fitness is a global fitness franchise, with over 1,000 gym locations in 20 countries. Founded in the USA in 2003 and opening its first UK site in 2012, it now has over 100 gyms across the UK & Ireland, with all locations offering 24/7 access, high-spec equipment, group exercise classes and a member smartphone app. Its brand tagline is ‘For The Feeling’ and represents the brand’s positioning that the most important aspect of exercise and being physically active is about how it makes you feel.

To find your nearest gym, visit https://www.snapfitness.com/uk