FRESHJUNKIE Racing Expands Sales Team with Strategic New Hires

April 30, 2026

BATON ROUGE, LA. (April 30, 2026) /ENDURANCE SPORTSWIRE/ — FRESHJUNKIE Racing (FJR), a leader in endurance event marketing & production across the Southeast, today announced the addition of two new team members to its growing sales division: Rod Foley and Matt Booth. These strategic hires reinforce FJR’s continued investment in partnerships, sponsorship growth, and long-term event sustainability.

Foley and Booth bring a wealth of experience in brand partnerships, sponsorship and business growth, positioning FJR to expand its footprint and deliver enhanced value to partners across its portfolio of events.

“Adding Rod and Matt to our team represents a significant step forward in our ability to serve partners and grow the FRESHJUNKIE Racing platform,” said Eric Engemann, Sales Director for FRESHJUNKIE Racing. “Their experience, relationships, and strategic mindset will allow us to deepen existing partnerships while opening new doors for brands looking to connect with our engaged and passionate endurance community. We’re incredibly excited about what’s ahead.”

About the New Team Members

Rod Foley
A career that began in the Big 6 Accounting world at Arthur Andersen & Co. took a sudden left turn into the world of running.  Rod has spent the last 25+ years of his life dedicated to leading teams that create the things that make being active just a little bit easier. Whether that is running gear or volleyball shoes at brands like Mizuno, Under Armour or Descente, or court shoes for Frank Works – a brand he cofounded with two longtime friends, Rod has always deeply appreciated the chance to work on things that people use during their favorite part of their day.  With FRESHJUNKIE, Rod is eager to contribute to a company that is laser-focused on delivering events that make being active rewarding and joyful.

Matt Booth
Matt was born and raised in Atlanta, GA and has spent most of his life there. He’s worked in the running business for 15 years including stints at Mizuno and New Balance, as well as several races for FRESHJUNKIE Racing dating back to 2016.

FRESHJUNKIE Racing continues to experience strong growth across its event portfolio, including marquee races such as the Louisiana Marathon, Mississippi Gulf Coast Marathon, War Eagle Run Fest, and the Battleship 12K. The addition of Foley and Booth reflects the organization’s commitment to elevating the participant experience while delivering measurable impact for partners and host communities.

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ABOUT FRESHJUNKIE RACING:

FRESHJUNKIE Racing (FJR) is an event production company based in Baton Rouge, Louisiana. Producing events since 2010, FJR manages, markets, and produces 14 events annually across Louisiana, Mississippi, Alabama, Florida, and Georgia. Creating memorable experiences for 50,000 participants annually, the events produce over $15 Million in economic impact in the communities and $1.5 Million in charitable impact.

For more info visit: freshjunkieracing.com.

Contact: Mike Wattigny, Marketing Director, FJR | mike@freshjunkie.com | (504) 952-2899