SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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May 25, 2022
Showcased100% and MLB All-Star Fernando Tatis, Jr. Debut 2022 Limited-Edition Sport Performance Eyewear Collection
SAN DIEGO, Calif. – May 25, 2022/ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company, professional baseball All-Star and MVP Sports Group client, Fernando Tatis, Jr. have once again joined forces for their 2nd limited edition eyewear collaboration. Like Tatis, the 2022 100% x Tatis 23 Limited-Edition Eyewear Collection is sure to turn heads — featuring the energizing pinks and glowing yellows, colors that El Niño is well-known...
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May 25, 2022
The Sacramento Running Association partners with MarathonFoto to capture athletes’ images at the California International Marathon as their official race photography provider.
/ENDURANCE SPORTSWIRE/ – The California International Marathon is already known to provide an amazing athlete experience, with a fast, gently rolling downhill course and they look to take the athlete experience to the next level by partnering with MarathonFoto. When runners toe the line on December 4th, in Sacramento, MarathonFoto will...
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May 25, 2022
TrainingPeaks Announces Five New Partnerships with Pro Cycling Teams and American Magic Sailing Team
Louisville, Colo., May 25, 2022 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches of all levels, has added to its all-star list of partnerships with professional cycling teams. French cycling team AG2R CITROËN TEAM and Kazakhstan-based Astana Qazaqstan Team...
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May 25, 2022
Salty Sports Society and Sharkbanz Form Partnership
Saint Augustine Beach, Florida/ENDURANCE SPORTSWIRE/ – Salty Sports Society today announced a new partnership with Sharkbanz aimed to increase peace of mind for ocean swimmers. This scientifically proven shark deterrent technology will have a strong brand presence on the Speedo SALT Series. The six-event statewide Series is the only points based,...
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May 24, 2022
Columbia Threadneedle Investments Boston Triathlon Signs Partnership with ZONE3 USA for 2022
BOSTON, MA – May 24, 2022/ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that oversees the Columbia Threadneedle Investments Boston Triathlon, has renewed its partnership with ZONE3 USA. The company is once again the Official Swim Partner of the 2022 Columbia Threadneedle Investments Boston Triathlon. The annual event will return to...
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May 23, 2022
Ultra Trail Runner Runner Ryan Montgomery Signs to Gnarly Nutrition Athlete Team
Salt Lake City, UT (May 23, 2022)/ENDURANCE SPORTSWIRE/ – Gnarly Nutrition is excited to announce the official signing of ultra trail runner Ryan Montgomery to its athlete team. “I am excited to be supported by Gnarly because its products align with so many activities of my life each day–whether I need...
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May 19, 2022
Pro-Surfer Koa Smith Partners with Essential Elements to Encourage People to ‘Get Hy’
LOS ANGELES (May 16, 2022)/ENDURANCE SPORTSWIRE/ – Essential Elements (Ee) – the premium, science-backed sports nutrition brand – has partnered with pro-surfer Koa Smith to help athletes and health-conscious consumers ‘Get Hy’. Staying hydrated is Koa’s top priority while he’s catching waves, Essential Elements hydration sticks help him replenish his electrolytes, provide...
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May 19, 2022
Boa Nutrition Teams Up with Star Triathlete and Top Ironman Competitor Sam Long
RALEIGH, N.C. (May 19, 2022)/ENDURANCE SPORTSWIRE/ – BOA Nutrition announced today the sports performance supplement company signed an endorsement deal with top American triathlete and IRONMAN champion, Sam Long. Long will serve as brand ambassador in the sport of triathlon for BOA Endure, a rapid hydration oral aerosol. The Boulder, Colo., native...
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May 19, 2022
Eleven Tokyo 2020 Paralympians Among 16 Goalball Sport Ambassadors Named by USABA
Colorado Springs, Colo. (May 19, 2022)/ENDURANCE SPORTSWIRE/ –The U.S. Association of Blind Athletes (USABA), recently certified as the National Governing Body for the Paralympic sport of goalball, is pleased to announce 16 individuals who will serve as goalball sport ambassadors. Throughout the year, the ambassadors will assist USABA in spreading awareness...
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May 19, 2022
Speed Hound and Skid Row Running Club Partners on a Mission to Give People a Second Chance
Menlo Park, CA (May 19, 2022) /ENDURANCE SPORTSWIRE/ - Speed Hound has officially joined forces with Skid Row Running Club to support athletes as they participate in upcoming events, as well as their journey toward a positive future. Speed Hound’s focus on helping everyday athletes achieve the impossible is the...
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May 19, 2022
Electrolit Partners with Pato O’Ward For The 2022 Racing Season To Assist Him in Competing At Highest Level
CERRITOS, Calif. (May 19, 2022) /ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has partnered with racecar driver Pato O’Ward for the 2022 racing season, including the Indianapolis 500 Race on May 29th. Working to support young and talented competitors, Electrolit...
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May 17, 2022
Tough Mudder Announces 2022 Partnerships with Leading Global Brands
BOSTON, Mass. (May 17, 2022)/ENDURANCE SPORTSWIRE/ – Tough Mudder, the global leader in obstacle course adventures, today announced its season launch roster of 2022 partnerships with leading global brands including Bob’s Red Mill, Craft, Every Man Jack, Fabletics, Gatorade, Reign Total Body Fuel and Yukon Jack. “Tough Mudder is all about...
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May 12, 2022
UltrAspire and Brooks Partner for an Athlete Collaboration
/ENDURANCE SPORTSWIRE/ - As a young man Bryce Thatcher found his passion for moving quickly and efficiently in the mountains. At that time, there were limited options for mountain running gear which led Bryce to design and build his own. Among his custom equipment, Bryce wore a pair of Brooks...
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May 12, 2022
Herbalife Nutrition Thanks Its 2022 Herbalife24 Triathlon Los Angeles™ Event Sponsors
/ENDURANCE SPORTSWIRE/ – Herbalife Nutrition today announced the sponsors of this year’s Herbalife24 Triathlon Los Angeles™, Bike Tour, and 5k weekend-long event that brings together thousands of athletes of all ages and abilities traversing through the streets of Los Angeles on Sunday, May 15. “We thank and appreciate our new and returning...
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May 12, 2022
ShowcasedRunning legend Gary Robbins joins Run Show Chicago lineup
/ENDURANCE SPORTSWIRE/ – Gary Robbins, globally recognised endurance athlete from Chilliwack, BC, will join an all-star lineup at the inaugural Run Show Chicago, set to take place on June 4-5 at the DES Convention Center. Robbins will join Olympic athlete, Carl Lewis, ultramarathoner Dean Karnazes, Mirna Valerio aka The Mirnavator and professional...
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May 12, 2022
Jacky Hunt-Broersma: Aspirational Cancer Survivor & World Record Holder for 104 marathons joins Run Show Chicago line-up
/ENDURANCE SPORTSWIRE/ – Jacky Hunt-Broersma, world renown American amputee ultramarathon runner and cancer survivor from Arizona will join an incredible line up of athletes at the launch of Run Show Chicago set to take place on June 4-5 at the DES Convention Center. Hunt-Broersma will join Olympic athlete, Carl Lewis, running...
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May 12, 2022
United Rentals and DelMoSports Renew Partnership to Support the US Military during May’s National Military Appreciation Month
Cape May, NJ/ENDURANCE SPORTSWIRE/ – DelMoSports and United Rentals have partnered up again in 2022 to provide active military the opportunity to race in two of DelMoSports’ major events this summer. With United Rentals’ support, DelMoSports will be offering a 50% registration discount at the Atlantic City Triathlon and Tri the...
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May 12, 2022
Best Bike Split and Team BikeExchange Jayco Partner for the 2022 Season
Austin, TX /ENDURANCE SPORTSWIRE/ – Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and Team BikeExchange Jayco have announced that they will be partnering for the 2022 season. Best Bike Split will be the exclusive race-pacing software...
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May 11, 2022
Darn Tough Vermont (R) Becomes Official Sock Partner for US Trail Running Conference
Estes Park (May 11, 2022) - Active at Altitude, organizers of the US Trail Running Conference, have announced that Darn Tough Vermont has become the Official Sock Partner of the 2022 Conference. Darn Tough Vermont is an American manufacturer of premium all-weather running, outdoor and lifestyle socks, backed up by...
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May 11, 2022
Golden Gate Half Marathon and Sports Basement Announce 2022 Partnership
SAN FRANCISCO – May 11, 2022 /ENDURANCE SPORTSWIRE/ - The Golden Gate Half Marathon today announced a new partnership with Bay Area-based specialty retailer Sports Basement to welcome thousands of participants to San Francisco on Sunday, November 6, 2022. The classic California half-marathon is the original race in the Bay...
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May 10, 2022
NBA Star Deandre Ayton Joins NOCCO BCAA Beverage Brand As New Ambassador
LOS ANGELES /ENDURANCE SPORTSWIRE/ NOCCO – the leading no-carb, branched chain amino acids (BCAA) beverage company – adds to their impressive roster of ambassadors with the addition of Phoenix Suns Center, Deandre Ayton. “Ayton is an awesome high energy athlete and personality that embodies the core beliefs at NOCCO – hard...
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May 10, 2022
CTS Announces Strong Slate of Partnerships for 2022
Colorado Springs, CO – May 10, 2022/ENDURANCE SPORTSWIRE/ – In its 22nd year at the forefront of the endurance coaching industry, CTS is proud to announce a bevy of partnerships that enhance athlete experience, improve performance, and provide CTS Coaches with the best tools to work with their athletes. New Partners...
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May 10, 2022
GURU Organic Energy Named the Official Energy Drink of Spartan Canada
BOSTON, MASS. May 10, 2022/ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, announced today that GURU Organic Energy, the organic, plant-based energy drink, will be the Official Energy Drink of Spartan Canada for the 2022 race season. “We are thrilled to partner with GURU Organic Energy...
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May 10, 2022
KINeSYS Sunscreen Partners with Another Mother Runner
10th May 2022, Vancouver, Canada /ENDURANCE SPORTSWIRE/ - North America’s leader in active sun care, KINeSYS Performance Sunscreen, is excited to announce their partnership with Another Mother Runner, the 110k+ strong, vibrant and inclusive community of female runners. Co-founded by Sarah Bowen Shea and Dimity McDowell, AMR connects via in-person retreats,...
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May 10, 2022
Natural Grocers® Returns as Sponsor for 2022 Denver Colfax Marathon
LAKEWOOD, Colo. (May 10, 2022)/ENDURANCE SPORTSWIRE/ – Natural Grocers® is proud to be a returning corporate sponsor for the 2022 16th annual Denver Colfax Marathon (May 13 – 15). The largest family-operated organic and natural grocery retailer in the U.S. will also have a strong presence at this year’s Health and...