June 30, 2023

Stoked Oats athlete Gene Dykes an inspiration for all at the 50th running of the Western States Endurance Run

Auburn, CA, June 30, 2023 /ENDURANCE SPORTSWIRE/ - Stoked Oats (SO) athlete and septuagenarian Gene Dykes, inspired all in attendance at the 2023 Western States event, proving that it’s never too late to find passion in running. Although Gene did not finish the race and complete the goal of becoming...

June 29, 2023

Long Beach Marathon Highlights Partnership with the Aquarium of the Pacific for National Aquarium Month

Long Beach, California – June 29, 2023 /ENDURANCE SPORTSWIRE/ – The Long Beach Marathon and Half Marathon is kicking off its partnership with the nonprofit Aquarium of the Pacific during National Aquarium Month in June. The two community institutions are once again coming together to host the Aquarium of the Pacific...

June 29, 2023

USA Cycling Welcomes BikeInsure as Official Bicycle Insurance Partner

Colorado Springs, Colorado /ENDURANCE SPORTSWIRE/ – We are thrilled to announce that USA Cycling has partnered with BikeInsure through 2026, a bicycle insurance company that shares our commitment to promoting the crucial 'need' of protecting bicycles with its specialty bike insurance policy. As a USA Cycling member, you can quickly sign up...

June 29, 2023

46th Crim 10-Mile Race Seeks Title Sponsor

Flint, MI /ENDURANCE SPORTSWIRE/ –The HAP Crim Festival of Races, the signature event of the Crim Fitness Foundation, is returning to the historic bricks of downtown Flint for the 46th time August 25-26. The Festival, home to one of the nation’s largest and oldest 10-mile races, the “Crim,” is seeking a...

June 29, 2023

Chasing Watts releases new details of their Chasing Watts Century Challenge.

/ENDURANCE SPORTSWIRE/ - Chasing Watts, the leading app for connecting cyclists with group rides, is thrilled to announce the fourth edition of the highly anticipated Chasing Watts Century Challenge. This year, the challenge takes on a new and exciting twist, as it puts the power in the hands of ride...

June 29, 2023

Two-Time MLB All-Star Justin Turner Creates Signature Collection with Kaenon Sunglasses

Irvine, Calif (June 29, 2023)/ENDURANCE SPORTSWIRE/ – Kaenon is releasing its first signature sunglass collection with two-time MLB All-Star Justin Turner. The first installment of the Justin Turner Signature Collection from Kaenon includes two versions of the Arcata SR, Turner's preferred model for on-field play. Unlike typical athlete-endorsement relationships, Turner has a...

June 28, 2023

BibRave Elevates Brooks Running Reach to Lifestyle Consumers

Honolulu, HI/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, launched an Influencer campaign as part of their year-long retainer with Brooks Running, to position how Brooks performance running and walking shoes can transition to everyday life and be part of personal fashion expression. The campaign leveraged Brooks’ evergreen...

June 27, 2023

Join the Ride: Bike Fest 2023 Brings Cycling, Community, and Celebration to Asheville, NC

Asheville, NC, June 27, 2023 /ENDURANCE SPORTSWIRE/ - Asheville on Bikes (AoB) is thrilled to announce the return of the much-anticipated 2nd annual Bike Fest, presented by Cane Creek Cycling Components. The event kicks off in Asheville on Friday, July 14, and runs through Saturday, July 15. The Gran Fondo Asheville...

June 23, 2023

Tour de France to reach new audiences with TikTok

TikTok, the popular platform for short-form mobile videos, is joining the Tour de France and Tour de France Femmes avec Zwift as an Official Provider. The partnership will aim to boost the exposure of cycling and its top riders to a broader audience. Endurance.biz

June 23, 2023

Wattbike support the first ever Esports Olympic Series

23rd June 2023 - UK/ENDURANCE SPORTSWIRE/ – The original, indoor smart bike innovator Wattbike is the choice of both elite athletes and fitness enthusiasts around the globe, and the team were delighted that the Olympic Esports Finals chose their award-winning Wattbike Atom for their cycling event which took place today. Presented...

June 22, 2023

HJMT Media, LLC Extends Gratitude to Esteemed Sponsors

Wantagh, NY - June 22, 2023 /ENDURANCE SPORSWIRE/ - HJMT Media, LLC, the innovative media company behind the popular podcast "Hilary Topper on Air: The Endurance Sports Edition," along with ATriathletesDiary.com, proudly expresses heartfelt appreciation to its valued sponsors for their unwavering support. Sponsors play a vital role in the...

June 21, 2023

F45 Training Partners with Spartan Race to Become the Official 45-Minute Workout to Train like Obstacle Race Champions

AUSTIN, TX. – June 21, 2023 /ENDURANCE SPORTSWIRE/ – F45 Training Holdings Inc (“F45 Training” or “F45”), the global high-intensity interval training brand, and Spartan Race, the world’s largest endurance racing brand that also owns Tough Mudder, DEKA and SpartanTrail, have agreed to partner on the creation of Spartan-themed workouts for F45 studios and...

June 21, 2023

Northwell Health To Serve as Title Partner for Northwell Health IRONMAN 70.3 New York – Jones Beach

TAMPA, Fla. / NEW YORK, N.Y. /ENDURANCE SPORTSWIRE/ - IRONMAN announced today that Northwell Health,New York’s largest healthcare provider will serve as the title partner of the inaugural Northwell Health IRONMAN® 70.3® New York – Jones Beach triathlon. Northwell will also serve as the Official Volunteer Partner and Official Medical...

June 20, 2023

Osmo Nutrition Announces Partnership with Pro Gravel Cyclist Brennan Wertz

Sausalito, CA. (June 20, 2023)/ENDURANCE SPORTSWIRE/ – Osmo Nutrition, a leading provider of hydration and nutrition products for athletes, is excited to announce a partnership with professional gravel cyclist, Brennan Wertz. This collaboration marks a significant milestone for Osmo as it continues to expand its presence in the gravel cycling community. With...

June 20, 2023

Denver Colfax Marathon Awards Over $100,000 to Colorado Charities and Schools

Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon concluded its 2023 marathon season by giving more than $100,000 to organizations within the Colorado community. The marathon awarded 75 checks this past week to local charities and schools at its annual awards celebration in Denver. “We are extremely proud to...

June 14, 2023

UltraSignup Announces Courtney Dauwalter will join as Commentator for Broken Arrow Skyrace Livestream

Nashville, TN/ENDURANCE SPORTSWIRE/ – UltraSignup, the leading online marketplace and registration platform for trail and ultra-running events, is thrilled to announce the addition of renowned ultra-runner Courtney Dauwalter as a commentator for this weekend’s livestream of the 23K at The Broken Arrow Skyrace. Additionally, the UltraSignup team is partnering with Tommie Runz,...

June 14, 2023

Frontwave Rides On With Bike The Coast As Title Sponsor

OCEANSIDE, Calif. /ENDURANCE SPORTSWIRE/ – Bike The Coast, Southern California’s premier coastal cycling event, has announced that Frontwave Credit Union has once again signed on as the ride’s title sponsor for 2023 and 2024. The longstanding partnership signals Frontwave’s continued dedication to the local community and events that bring visibility to...

June 13, 2023

Specialized Drops $3,800 Turbo Levo SL 24″ Kid’s E-Bike

The new Specialized Turbo Levo SL Kids gives a whole new avenue for fun on the trails (or the ability to keep up with adults). It’s 36.6 lbs of a legit e-bike equipped with the same internals as the adult Levo SL. Bike Rumor

June 13, 2023

goodr Becomes a Sunglass Partner of USA Cycling

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling is proud to welcome sunglass company, goodr, as a partner through 2024. This collaboration brings together two powerhouses in their respective fields and marks an exciting chapter for both USA Cycling and goodr. This partnership represents a perfect collaboration with goodr's commitment to...

June 13, 2023

The Boston Run Show confirms Marathon Sports as Official Retailer for second edition of major running expo

/ENDURANCE SPORTSWIRE/ – Following the inaugural success of The Boston Run Show USA in Massachusetts, in February 2023, Marathon Sports confirms their involvement as the headline retailer for the second edition of the show, 2024. Organizers welcomed 18,000 ticket registrations and thousands of visitors through the doors of the Hynes Convention...

June 12, 2023

Next-generation marketing and communications platform for endurance events partners with Broken Arrow SkyRace

/ENDURANCE SPORTSWIRE/ - Capra is thrilled to announce their partnership with their first US race outside of Australia and New Zealand, Broken Arrow SkyRace in Palisades Tahoe that is taking place this week on June 16-18 (US). With Capra’s innovative mobile-first platform, Broken Arrow SKyRace race directors and event managers...

June 12, 2023

BaseCamp and Panache Announce Partnership to Empower Cyclists

Carlisle PA/June 12, 2023/ENDURANCE SPORTSWIRE/ – BaseCamp Endurance Coaching, a premier provider of cycling training and coaching programs, and Panache Cyclewear, a leading manufacturer of men’s and women’s cycling apparel, today announced a new partnership with the goal of empowering cyclists of all levels and backgrounds through community and learning The...

June 10, 2023

American Cancer Society Raise Over $100K through Spartan Race and GoFundraise Partnership

[Saturday 10th June 2023] /ENDURANCE SPORTSWIRE/ - American Cancer Society (ACS), a leading nonprofit organization dedicated to ending cancer as we know it, is thrilled to announce the huge success of a recent fundraising campaign in partnership with Spartan Race and GoFundraise. Through GoFundraise, an online fundraising platform, ACS have...

June 9, 2023

Renowned Author, Hilary JM Topper, Seeks Brand Partnerships to Support Nationwide Book Tour

Merrick, NY – June 9, 2023 /ENDURANCE SPORTSWIRE/ – Hilary JM Topper, the celebrated author of "From Couch Potato to Endurance Athlete - A Portrait of a Non-Athletic Triathlete," published by Meyer & Meyer Sport, is thrilled to continue her nationwide book tour, featuring upcoming appearances and book signings in major...

June 8, 2023

PUMA and The San Francisco Marathon Announce Multi-Year Partnership

San Francisco, California, June 8, 2023 /ENDURANCE SPORTSWIRE/ - Global sports company PUMA and Jumping Fences, Inc., the event producer of the San Francisco Marathon, announced today a three-year partnership focused on supporting the local running community and celebrating the monumental course. This partnership marks PUMA’s first-ever apparel and footwear...