SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 29, 2026
Diplo’s Run Club Announces Event Sponsors Ahead of 2026-27 Season
LOS ANGELES - June 29, 2026 /ENDURANCE SPORTSWIRE/ - Diplo's Run Club today announced its official partner lineup for the 2026-27 season, with seven national brands supporting the event series as it opens July 12 with its inaugural event in Denver. Part 5K and part mini-music festival, Diplo's Run Club...
June 29, 2026
Exhibitor Registration Launches for the 2027 Spurs Austin International Half
Austin, Texas (June 29, 2027) /ENDURANCE SPORTSWIRE/ — The Spurs Austin International Half, formerly known as the 3M Half Marathon, is excited to announce that exhibitor registration is officially open for the upcoming event’s Health & Fitness Expo. The expo is set to take place on Friday, January 15, and...
June 28, 2026
Suunto Athlete, Jennifer Lichter, Wins Western States 100-Mile Endurance Run™
AUBURN, Calif., June 28, 2026 /ENDURANCE SPORTSWIRE/ - Crossing the finish line in a new course record time of 15:28:05, Suunto athlete, Jennifer Lichter, 30, is the women’s champion of the Western States 100-Mile Endurance Run™. The Western States 100-Mile Endurance Run™ is one of ultra running’s most prestigious events,...
June 25, 2026
Cannondale to Shut Down Factory Race Program
Cannondale announced that the 2026 World Cup season will be the final year for Cannondale Factory Racing (CFR) after three decades of competition. The brand, owned by Amsterdam-based Pon Holdings, is pivoting from a traditional factory-racing model to “Cannondale Rogues,” a community- and influencer-led program. The change comes as Pon...
June 25, 2026
Supertri and UBS Global Wealth Management strengthen partnership to build on community impact in Jersey
June 25, 2026 /ENDURANCE SPORTSWIRE/ - Building on the success of last year's event, the renewed partnership reflects a shared commitment to promoting active lifestyles, strengthening community connections and creating a lasting positive impact across the island. As part of the sponsorship, UBS will host a Supertri Corporate Challenge, bringing...
June 25, 2026
Electrolit® Named Official Hydration Partner of Tennis Canada and the National Bank Open Presented by Rogers in Multiyear Agreement
Toronto, ON & Montréal, QC /ENDURANCE SPORTSWIRE/ - Electrolit®, the premium hydration brand, today announced a multiyear partnership with Tennis Canada, becoming the Official Hydration Partner of Tennis Canada and the National Bank Open presented by Rogers, a premier combined WTA 1000 and ATP Masters 1000 event on the global...
June 24, 2026
2027 CLASH Endurance Coastal Mississippi Event Registration Now Open
Daytona Beach, FL (June 24, 2026) /ENDURANCE SPORTSWIRE/ – CLASH Endurance is thrilled to announce to age group athletes that registration is now open for CLASH’s Coastal Mississippi event being held on April 2-4, 2027. On the heels of an exciting debut in March, 2,000+ athletes ranging in age participated...
June 23, 2026
Asheville, NC, Announced as Host City of 2027 USA Cycling Gran Fondo National Championships, presented by Applewood Manor Foundation
Gettysburg, PA (June 23, 2026) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series is proud to announce that the 2027 USA Cycling Gran Fondo National Championships event will be held in conjunction with Gran Fondo Asheville in Asheville, North Carolina, on July 18, 2027, with the Applewood Manor Foundation as the...
June 17, 2026
Road Runner Sports Signs on as Official Sponsor of Phoenix Marathon App and Live Athlete Tracking
PHOENIX, Ariz. (June 19, 2026) /ENDURANCE SPORTSWIRE/ – Road Runner Sports is the newest sponsor of the 2026 Phoenix Marathon. As part of this sponsorship, Road Runner Sports will act as the official sponsor of the Phoenix Marathon App and the Live Athlete Tracking. Road Runner Sports will be in attendance at...
June 17, 2026
Brooklyn FC Announces Electrolit as Front-of-Kit Sponsor for Second Half of Men’s Inaugural 2026 Season
BROOKLYN, NY /ENDURANCE SPORTSWIRE/ - Brooklyn FC today announced Electrolit®, the preferred hydration partner of American soccer athletes, as the men’s team’s official front-of-kit sponsor and the Official Hydration Partner for the second half of the men’s inaugural 2026 season. The men’s team will debut the new kits on Saturday, June...
