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December 21, 2020
UCAN Fuels Sara Hall to 2nd Fastest Marathon Ever Run by an American Woman
Sara Hall did it again! One of the United States’ most accomplished marathon runners set a new personal best at The Marathon Project, on her way to winning the race and running the second-fastest marathon time for an American woman (2:20:32). Hall’s time was less than a minute shy of...
December 21, 2020
ROAD iD and Team Novo Nordisk Team Up to Promote Active Lifestyles
ROAD iD, leading manufacturer of wearable ID products and Team Novo Nordisk, the world’s first all-diabetes professional cycling team, announce a partnership that will bring the two organizations together around a shared goal to promote active, healthy lifestyles. All of Team Novo Nordisk’s athletes compete with type 1 diabetes and...
December 21, 2020
Momentous Welcomes World Champion and Leading Female Runners Emma Coburn, Emma Bates and Molly Seidel to the Team
(JACKSON HOLE, WY—DECEMBER 21, 2020)- Momentous, a premium sports nutrition company known for its line of NSF-certified protein powders and supplements, has partnered with Steeplechase World Champion and Olympic Medalist, Emma Coburn, 12-time All American Marathoner Emma Bates, and 2020 Olympic Marathon Qualifier Molly Seidel. These 3 leading female runners...
December 18, 2020
USA Triathlon Foundation Names 2021 Ambassador Team Powered by Newton Running
COLORADO SPRINGS, Colo.— The roster for the 2021 USA Triathlon Foundation Ambassador Team Powered by Newton Running was announced today, featuring 46 age group ambassadors and three U.S. elite athlete captains. Team members will raise awareness for the mission of the USA Triathlon Foundation and encourage triathlon participation in their...
December 18, 2020
P3R and Pittsburgh Brewing Co. Announce New Partnership, Establishing I.C. Light as the Official Beer of the DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH (December 18, 2020) – P3R and Pittsburgh Brewing Co. announced their new two-year partnership as part of both companies’ efforts to create amazing experiences for Pittsburgh’s runners. I.C Light will be the official beer for the DICK’S Sporting Goods Pittsburgh Marathon weekend of events, and will pop-up to help...
December 18, 2020
2XU named Official Compression Apparel Partner of XTERRA in U.S.
Honolulu, HI (December 18, 2020) – XTERRA today announced 2XU, one of the world’s most advanced technical apparel companies, has agreed upon a multi-year commitment to become the official compression partner of the XTERRA US Tri and Trail Tour. The alliance allows 2XU, creators of the proprietary PWX compression fabric,...
December 16, 2020
Zwift sponsors L39ION team to help drive diversity
To celebrate multi-year sponsorship, Zwift and L39ION will be hosting two social rides on December 22. Like L39ION, Zwift isn’t afraid to challenge the norm, promoting women’s cycling and offering complete gender parity for all. CyclingNews
December 10, 2020
USA Triathlon Renews Longstanding Partnership with TrainingPeaks Through 2023
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has renewed with TrainingPeaks, one of the organization’s longest-standing corporate partners, through 2023. Through the agreement, TrainingPeaks will elevate its commitment to coaches with a strong focus on coaching education and exclusive resources, while continuing to provide USA Triathlon annual members with...
December 10, 2020
Advocate and Elite Runner Jordan Marie Daniel Partners with rabbit
Santa Barbara, California - Jill Deering and Monica DeVreese were two dreamers with a simple vision when they co-founded rabbit less than five years ago: they wanted to create running apparel that is functional but fashionable, comfortable yet practical, all while building an amazing community of runners surrounding it all....
December 9, 2020
Giro Announces Renewed Partnership with U.S. Ski & Snowboard
(December 9, 2020 - Park City, UT)-- Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced a new four-year commitment to support athletes of the U.S. Ski & Snowboard as an official competition supplier of race helmets and goggles. In addition, Giro announced that Land Rover...
December 2, 2020
USA Triathlon Renews with HotelPlanner as Official Booking Partner Through 2023
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has extended its partnership with HotelPlanner, a leading online provider of group hotel bookings and individual hotel stays worldwide, as the organization’s Official Booking Partner through 2023. The partnership encompasses support for USA Triathlon high performance programs and USA Triathlon National Championships,...
December 2, 2020
USA Cycling partners with Hyperice for World-Class Recovery
COLORADO SPRINGS, Colo. – USA Cycling and Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration, and thermal technology, today announced that Hyperice has been named an Official Partner of USA Cycling. The partnership will make Hyperice products available to the USA Cycling Elite Athletics teams,...
December 1, 2020
Running USA Welcomes Craft as Official Apparel Partner
(December 1, 2020) – Running USA announces that Craft Sportswear NA, Inc is partnering with Running USA, effective immediately, as the non-profit trade organization’s Official Apparel Partner. Craft has been expanding its presence in the global running marketplace over the last several years with continuous development of innovative running apparel,...
November 24, 2020
COROS Wearables announces partnership with Fastest Marathoner on Earth Eliud Kipchoge and the NN Running Team
Tustin, CA, November 24, 2020 – COROS Wearables Inc., makers of innovative performance GPS watches is introducing World Marathon Record Holder Eliud Kipchoge as its newest Pro Athlete Ambassador. In addition to the individual sponsorship of Eliud, COROS has also announced that they will become the official GPS Watch partner...
November 19, 2020
Pro Triathlete Tim O’Donnell Joins Master Spas Brand Ambassador Program
FORT WAYNE, Ind. — NOVEMBER 19, 2020 — Master Spas, the world’s largest swim spa manufacturer, is excited to announce a partnership with professional triathlete and IRONMAN champion Tim O’Donnell. “We couldn’t be more excited to welcome Tim to the Master Spas family,” says Kevin Richards, Vice President of Sales and Marketing....
November 18, 2020
USA Cycling and Interscholastic Cycling Leagues Announce Partnership to Get More Kids on Bikes and Keep Them Riding
COLORADO SPRINGS, Colo. - USA Cycling and the Interscholastic Cycling Leagues of Arizona and Georgia are pleased to announce a new partnership. In an ongoing effort to get kids on bikes and keep them riding through life, these groups are committed to advancing opportunities for youth riders to ensure a...
November 18, 2020
Polar Partners with #1 Esports Team Ahead of 2020 World Championships
(Boulder, CO – November 18, 2020) - Zwift’s top eRacing team, Saris + The Pro’s Closet, today announces a new partnership with Polar, the world leader in heart rate and biometric monitoring technology. For decades, Polar has been universally recognized as the gold standard in heart rate measurement. By joining...
November 18, 2020
ROAD iD and Corrigan Sports Team Up to Provide a Safer Training and Racing Experience
ROAD iD, the leading manufacturer of wearable ID for runners, is thrilled to announce a new partnership with Corrigan Sports Enterprises. The two companies share a common mission to promote active, healthy lifestyles through training and participating in events. Their new partnership is designed to improve runner safety. “We are...
November 17, 2020
Atlanta Track Club and Their Technology Partner haku Carry on the Tradition of the AJC Peachtree Road Race Through an Immaculate Virtual Experience
With a long and respected legacy of hosting Atlanta's most prestigious endurance events, Atlanta Track Club will be hosting this year’s Running of the AJC Peachtree Road Race virtually for the first time in its 51-year history. Despite not running or walking down Peachtree Road with 60,000 other participants in...
November 13, 2020
Turkey Trot Los Angeles Presented by UAE-USA United announces first-ever virtual event benefiting The Midnight Mission
(LOS ANGELES; November 9, 2020) – Turkey Trot Los Angeles presented by UAE-USA United is announcing its first-ever virtual 5k/10k run and walk benefiting The Midnight Mission. The United Arab Emirates (UAE) Consulate in Los Angeles is returning as sponsor and host of the race for a fifth year. Thanksgiving...
November 11, 2020
PKRS Launches Endurance Athlete Ambassador Program
(Santa Monica, CA – NOVEMBER 11, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today launches an all-new ambassador program to motivate people around the world to reach their peak potential through sports. PKRS is now accepting applications to join the ambassador program online at pkrs.ai/ambassadors....
November 10, 2020
Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing Partner to Bring Winter Sport Development to the Next Level for Athletes with Physical Disabilities
BOISE, Idaho – (November 10, 2020) – Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing (USPN) today announced a partnership to develop adaptive athletes from their first-time experience to the top levels of Nordic skiing and biathlon. In his new position as development coach, Wilson Dippo will lead the...
November 9, 2020
Somewear Labs’ Athlete Christin Douglas Records Fastest Known Time for Grand Canyon R2R2R-alt.
Grand Canyon, AZ — Somewear Labs’ ambassador athlete, Christin Douglas, joined colleagues Lexi Miller and Suzanne “Sunny” Stroeer to become the first females to finish the Grand Canyon Rim to Rim to Rim-alt route (R2R2R-alt). The unsupported trio completed 42miles, 15,000’ of elevation gain and two human-powered crossings of the...
November 9, 2020
New survey reveals 25 per cent of female professional riders earn zero salary
Wage disparity is growing between the highest and lowest paid riders, according to The Cyclists' Alliance annual survey. Read more on Cycling News.
November 5, 2020
Climbing with Refugees: Mammut Becomes a Partner of the Non-Profit Organization Climbaid
United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the joy of climbing. This long-term cooperation will focus on the implementation of humanitarian projects in...
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