SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 24, 2026
Quintana Roo & Five-time Triathlon World Champ Craig Alexander Announce Multi-year Partnership
Chattanooga, TN, April 23, 2026 /ENDURANCE SPORTSWIRE/ - Quintana Roo, the original triathlon brand and Official Supplier Partner of IRONMAN, today announced a landmark multi-year partnership with Craig “Crowie” Alexander — three-time Hawaii IRONMAN World Champion, two-time IRONMAN 70.3 World Champion, and one of the most celebrated and influential athletes...
April 23, 2026
givestar Joins Forces With Spartan And Tough Mudder USA To Supercharge Charity Impact Stateside
Boston, MA (April 23, 2026) /ENDURANCE SPORTSWIRE/ - Spartan and Tough Mudder, the global leaders in obstacle course racing and endurance sports, have officially named givestar as their Official U.S. Fundraising Partner. This strategic expansion follows a record-breaking partnership in the UK, where the "Home of Impact" platform successfully transformed the...
April 23, 2026
Spartan And Tough Mudder Announce Snap Fitness as Official UK Gym Partner in New Three-Year Deal
London, UK (April 23, 2026) /ENDURANCE SPORTSWIRE/ - Spartan and Tough Mudder, the world’s leading obstacle course and endurance event brands, are proud to announce a new three-year partnership with Snap Fitness, who join as the Official Gym Partner for the UK from 2026 through 2028. The partnership will see...
April 22, 2026
lululemon doubles down on its commitment to the run community and becomes Title Sponsor of Boulderthon
BOULDER, Colo. (April 22, 206) /ENDURANCE SPORTSWIRE/ — Boulderthon has announced lululemon as its new multi-year title sponsor, which will bring the event to new heights, featuring exclusive lululemon apparel for all finishers, as well as the return of the pre- and post-race lululemon VIP Experience. Registration for Boulderthon, presented...
April 21, 2026
Why Apple Is Betting Big on the London Marathon, Running Events
Apple is making a bigger push into the global running conversation through a new partnership with the TCS London Marathon, bringing the Apple Watch to the heart of one of the world’s most visible participation sports as marathon culture continues to grow. London Marathon Events announced in March that Apple...
April 21, 2026
DEKA and Lycan Fitness Forge Powerful Two-Year Equipment Partnership
United States (April 21, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan, is proud to announce that its powerhouse two-year partnership with Lycan Fitness is now officially underway. The collaboration, which runs through to the end of 2027, establishes Lycan...
April 18, 2026
Suunto Expands North American Road Athlete Roster Heading in Boston Marathon
SAN FRANCISCO, CA - ENDURANCE SPORTSWIRE – Suunto, a global leader in performance sports wearables, is proud to announce a number of road athlete signings. United by a pursuit of performance on the roads, the roster brings together an accomplished group of road running athletes with plans to line up...
April 16, 2026
Marathon Printing, Inc. Returns as Presenting Sponsor of the U.S. Trail Running Conference
Nashville, TN (April 16, 2026) /ENDURANCE SPORTSWIRE/ - The U.S. Trail Running Conference is pleased to announce that Marathon Printing, Inc. is returning as the Presenting Sponsor of the 2026 conference, taking place November 5–7 at Music City Center in Nashville, Tennessee. The partnership marks a continued commitment from one of...
April 16, 2026
FMOL Health Our Lady of the Lake Tiger 10K returns to Race into Death Valley
Baton Rouge, LA /ENDURANCE SPORTSWIRE/ - The FMOL Health Our Lady of the Lake Tiger 10K returns to LSU’s campus on April 19, 2026, bringing thousands of runners back to Baton Rouge for one of the most unique finish-line experiences in the country — inside Tiger Stadium. Now in its 8th...
April 15, 2026
Wildflower Experience Announces Neversecond as Official On-Course Nutrition Partner
Lake San Antonio, CA /ENDURANCE SPORTSWIRE/ - Wildflower Experience, one of the most iconic endurance events in the United States, is proud to announce a new partnership with Neversecond as the Official On-Course Nutrition Partner for the 2026 event. This collaboration brings one of the most advanced, science-driven fueling systems in endurance sports directly...
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