Sponsorship

October 29, 2021

Community Halloween Event and Trick or Treating to Kick-Off Saturday’s Into The Lion’s Den Powered By SRAM

SACRAMENTO (October 29, 2021) /ENDURANCE SPORTSWIRE/ – In addition to world class cyclists, families will also line up on the Into the Lion’s Den powered by SRAM starting line on Saturday, October 30th at 1:00pm. The first event on course will be the Community Halloween Event, where families can casually...

October 25, 2021

UTMB® World Series welcomes HOKA® as Premier level Footwear and Apparel Partner 

(GOLETA, Calif. And Chamonix, France), October 25, 2021 /ENDURANCE SPORTSWIRE/ - Emboldened by shared origins in the French Alps, UTMB® World Series and HOKA®, a division of Deckers Brands (NYSE: DECK), have announced a multi-year partnership. Driven by the same pioneering spirit that propelled HOKA’s founders down Mont-Blanc in category-defining...

October 22, 2021

2021 Herbalife24 Triathlon Los Angeles™ Announces Event Sponsors

LOS ANGELES, October 22, 2021 /ENDURANCE SPORTSWIRE/ - Today, Herbalife Nutrition, the premier global nutrition company, announced its sponsors for this year's Herbalife24 Triathlon Los Angeles™, Bike Tour, and 5k that will traverse through the streets of Los Angeles on Sunday, October 24. "We thank our sponsors for their support...

October 22, 2021

The Epigenetic Rhode Runner

Narragansett, Rhode Island. /ENDURANCE SPORTSWIRE/ - Performance Medicine® introduces epigenetic performance testing and related cutting-edge protocols for endurance athletes at the Narragansett Marathon this Sunday. The iconic event is one in a series of Ocean State Rhode Races [OSRR] managed and promoted by Susan Rancourt and Karen Cox, visionary owners of...

October 22, 2021

Austin Marathon Creates Opportunity for Local Businesses to Sponsor Aid Stations

AUSTIN, Texas, October 22, 2021 - /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon presented by Under Armour invites local businesses to sponsor aid stations and join the 30th-anniversary festivities. This newly created opportunity costs nothing and includes local establishments and national businesses with an Austin presence. Operating one of...

October 21, 2021

Olympic Medallist Signs with MANA

/ENDURANCE SPORTSWIRE/ - Olympic and Commonwealth Games medalist Henri Schoeman has joined the growing roster of MANA Sports & Entertainment Group athletes. Schoeman has won for South Africa a bronze medal at the 2016 Rio Olympic Games and gold at the 2018 Commonwealth Games. He is also the top-ranked triathlete...

October 20, 2021

USA Triathlon Foundation Now Accepting Applications for 2022 Ambassador Team

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The USA Triathlon Foundation announced today it is now accepting applications for the fourth annual USA Triathlon Foundation Ambassador Team. The USA Triathlon Foundation Ambassador Team is a group of dedicated individuals who are committed to raising awareness for the USA Triathlon Foundation and its...

October 20, 2021

New Balance Establishes Athlete Advisory Board

New Balance announced the establishment of the New Balance Athlete Advisory Board, a specialized collective of professional athletes, company executives and brand associates “that will enable strategic decisions powered by shared values, culture and community.” The new structure reflects a shift in its athlete endorsement deals toward a partnership model...

October 20, 2021

BMW Dallas Marathon Festival Will Be First U.S. Marathon Course To Feature SuperStarch-based Energy Pouch ‘UCAN Edge’

(DALLAS) /ENDURANCE SPORTSWIRE/ - The UCAN Company will return this year as an official sponsor of the BMW Dallas Marathon Festival weekend, where it will debut its innovative new product UCAN Edge, the first and only SuperStarch-based energy product in a portable pouch. “Races are a wonderful opportunity to bring people...

October 18, 2021

InsideTracker Becomes Official Personalized Nutrition System of RRCA

ARLINGTON, Va. — Oct. 18, 2021 — Road Runners Club of America (RRCA) is pleased to welcome InsideTracker, the leading truly personalized performance and nutrition system, as the Official Personalized Nutrition System of the RRCA. Founded in 2009 by experts in aging, genetics and biology from Harvard, MIT and Tufts,...

October 14, 2021

Altra Announces Partnership with Elite Distance Runner Frank Lara

DENVER (Oct. 14, 2021) – Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K Road Race champion, will further strengthen the brand’s exceptional lineup of sponsored athletes, and enhance...

October 14, 2021

Into The Lion’s Den Powered by SRAM Announces the Fourteen Men’s Teams Competing on October 30th in Sacramento, CA

SACRAMENTO, CA (October 14, 2021) – Spectators will experience a new and exciting City Team format at the inaugural Into the Lion’s Den powered by SRAM. The men’s race will feature teams representing cities instead of their traditional trade teams. Each rider will wear a unique jersey showcasing their City...

October 14, 2021

Showcased

F2C Nutrition Official Nutrition Partner of the Norco Canadian Enduro Championship

Vancouver, B.C. – October 14, 2021 – F2C Nutrition is set to supply the Norco Canadian Enduro Championship with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation.  F2C Nutrition was born from the vision and passion of...

October 13, 2021

USA Cycling Announces Partnership with Momentous

COLORADO SPRINGS, Colo – USA Cycling is proud to announce their partnership with Momentous, and their cutting-edge performance product PR Lotion. Momentous is a performance nutrition company dedicated to creating products that support the relentless pursuit of progress in human health and performance. The company has a core consumer base...

October 13, 2021

Spartan Race Becomes Official Sponsor of Sports Business Networks

BOSTON, MA (October 13, 2021) -- Joe De Sena, the CEO of Spartan Races, has announced that Spartan will become the official sponsor of Sports Business Networks (SBN). SBN seeks to be the first true business networking platform for current and former college athletes, coaches, referees, and supporters, and it...

October 13, 2021

Credit Union Cherry Blossom Ten Mile Run Announces Title Sponsorship Extension For Credit Union Miracle Day, Inc.

October 13, 2021, Washington, DC: Organizers of the Credit Union Cherry Blossom Ten Mile Run announced today that Credit Union Miracle Day, Inc. has renewed its title sponsorship of “The Runner’s Rite of Spring®” through 2025, extending a relationship that began in 2002. The 49th running of the race will...

October 12, 2021

2021 Los Angeles Marathon presented by ASICS partners with QURE® Water

LOS ANGELES, CA (October 12, 2021) — Los Angeles Marathon presented by ASICS announces QURE® Water as the Official Bottled Water for 2021 and 2022 seasons. Starting in 2021, bottles of the super hydrating premium alkaline water product will be given to all finishers of the marathon hosted on Sunday, November...

October 7, 2021

P3R and YMCA of Greater Pittsburgh Partner with Ya Jagoff! Podcast to Produce Exclusive Pittsburgh-centric Content for the YMCA Turkey Trot Presented by UPMC Health Plan

PITTSBURGH, PA (Oct. 7, 2021) – P3R and YMCA of Greater Pittsburgh have partnered with Ya Jagoff! Podcast to add some yinzer fun and humor to this year’s YMCA Turkey Trot presented by UPMC Health Plan. As part of the partnership, Ya Jagoff! Podcast co-hosts Rachel Rennebeck and John Chamberlin...

October 5, 2021

Boston Sports Partners Teams Up with My Custom Sports Chair to Bring Branded, Officially-Licensed Adirondack Chairs to Endurance Events

BOSTON, MA – October 5, 2021 – Boston Sports Partners (BSP), a boutique sports marketing firm serving clients nationwide, today announced it has teamed up with My Custom Sports Chair to bring their custom, folding Adirondack chairs to endurance athletes for the first time. Now through their partnership with BSP,...

October 4, 2021

Professional Triathletes Organisation Announces Deal with Eclat Media Group for Collins Cup Highlights Coverage Across Asia

4th October 2021 - The Professional Triathletes Organisation and Eclat Media Group have announced a deal that will see The Collins Cup highlights show as well as the Beyond Human documentary televised across 16 markets in Asia. Eclat Media Group is aiming to fill the gap left by the closure of...

October 1, 2021

Sponsors investigating Black Cyclists Network over bullying allegations against founder

Following allegations of bullying and harassment by a member of the Black Cyclists Network, sponsors have taken action to distance themselves from the grassroots organisation while the claims are investigated. Cycling Weekly

September 29, 2021

Great registration kickoff for Inaugural War Eagle Run Fest

Auburn, AL.- Auburn fans and runners from across the country jumped on board during the opening of registration for the War Eagle Run Fest. During the first week open, the race saw registrations from 20 states and Canada. The inaugural race will take place on February 20, 2022. Runners will...

September 28, 2021

Decathlon Sponsored Athlete, Jamal Hill, Medals at 2021 Tokyo Paralympics

SAN FRANCISCO (September 28, 2021) — Decathlon, the world’s largest sporting goods retailer, is proud to announce that sponsored athlete, Jamal Hill took home a bronze medal in the 50m free at the Tokyo Summer Paralympics. The win also set an American record, and a personal best for Hill. Like...

September 28, 2021

P3R and Magee-Womens Research Institute & Foundation Continue to Empower Women’s Health and Wellness With Renewed Partnership

PITTSBURGH, PA (September 28, 2021) – P3R has renewed its partnership with the Magee-Womens Research Institute & Foundation (MWRIF) to support and empower women throughout their running and wellness journeys. Transforming women’s lives and creating a better future for all, MWRIF will continue to celebrate runners’ accomplishments as the title...

September 23, 2021

Lululemon becomes official outfitter for Team Canada in new eight-year deal

The Canadian Olympic Committee has signed a new deal with lululemon, as the Vancouver-based apparel brand best known for its stretchy pants has become the official outfitter for Team Canada’s Olympic and Paralympic teams. National Post