SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 10, 2026
Inside Salomon’s Major New Five-Year Deal With Ironman
Salomon has signed a five-year partnership with Ironman running from 2027 through 2031, gaining exclusive rights for performance footwear, apparel and technical bags within the Ironman ecosystem. The brand will title-partner the 2027 Ironman World Championship in Kona and receive naming rights for the run course at participating Ironman and...
September 10, 2026
105.7 The Fan Named Official and Exclusive Radio Partner of the Chesapeake Bay Bridge Run
Elkridge, MD (September 10, 2026) /ENDURANCE SPORTSWIRE/ – Corrigan Sports Enterprises (CSE), one of the nation's leading sports event management companies, today announced a new partnership with Audacy’s 105.7 The Fan (WJZ-FM), Baltimore's premier sports radio station, making the station the Official and Exclusive Radio Partner of the Chesapeake Bay Bridge Run. The...
September 10, 2026
Third Annual HOKA Nights of Thunder XC Fest Brings 225+ Teams and 1,600+ Runners to Tallahassee
September 10, 2026, TALLAHASSEE, Fla. /ENDURANCE SPORTSWIRE/ - More than 1,600 runners representing over 225 teams will descend on Tallahassee for the third annual HOKA Nights of Thunder XC Fest, September 11-12, 2026, at Apalachee Regional Park. The two-day event begins Friday, September 11, with college heats. Saturday, September 12, features...
September 8, 2026
Brooks Running Signs Cooper Kupp, Maddy Westbeld, and Oscar Bobb to Global Athlete Ambassador Roster
Today, Brooks Running is announcing the signing of three professional athletes to its global athlete ambassador roster: NFL wide receiver Cooper Kupp, WNBA forward Maddy Westbeld, and Premier League footballer Oscar Bobb. Representing three of the world’s most popular sports, the athletes will partner with Brooks to celebrate the role...
September 4, 2026
Boulder Country Day School Renews Title Sponsorship of Boulderthon Kids Fun Run
BOULDER, Colo. /ENDURANCE SPORTSWIRE/ - Boulderthon, powered by lululemon, has renewed its partnership with Boulder Country Day School for a second year. The leading private school in the local Boulder area will return as the title sponsor of the fifth annual Kids Fun Run, a key part of the annual...
September 4, 2026
Ascension Seton Austin Marathon and GOOD GOOD® Continue Partnership for 2027
Austin, Texas ( September 4, 2026) /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon & 5K announced today the continuation of its partnership with GOOD GOOD®, the Austin-based premium jams and spreads brand. GOOD GOOD® will return as the Official Jam partner of the Austin Marathon and sponsor...
September 3, 2026
Verge Returns as Leader Jersey Sponsor for the Green Mountain Stage Race
NEW YORK (September 3, 2026) /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, proud to continue its partnership with the Green Mountain Stage Race (GMSR), returning as the event’s official leader jersey sponsor. Held each year on the challenging roads of Vermont, GMSR has established itself as...
September 3, 2026
Ahotu Marathon Challenge Launched as Official Garmin Connect Badge Challenge This September
September 3, 2026 /ENDURANCE SPORTSWIRE/ - What if your next training run could take you all the way to Sydney, Mallorca, or the legendary Challenge Roth? This September, Garmin and Ahotu are turning everyday training into a global endurance adventure with the launch of the Ahotu Marathon badge challenge in...
September 1, 2026
Neversecond Named Official Gel & Hydration Partner of the 2027 Austin Marathon
AUSTIN, Texas (September 1, 2026) /ENDURANCE SPORTSWIRE/ -The Ascension Seton Austin Marathon, Half Marathon & 5K announces Neversecond as the Official Gel & Hydration Partner of the 2027 event, taking place February 14, 2027. Through the new partnership, Neversecond will provide performance-focused nutrition and hydration support to participants as they...
September 1, 2026
Capriroso named Official Training Intelligence Partner of the 2027 Mesa Marathon
MESA, Ariz. /ENDURANCE SPORTSWIRE/ - Capriroso, personal performance intelligence for endurance athletes, today announced its partnership with the Mesa Marathon as the Official Training Intelligence Partner of the 2027 event. Through the partnership, Mesa Marathon participants will be offered a complimentary Capriroso subscription for the full 2027 calendar year. The...
