Sponsorship

July 7, 2021

BASE Performance – Energy Bar Provider for Aspen Skiing Company

Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024. "We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company....

July 7, 2021

The Huey P Long Bridge Run is proud to announce Ochsner Fitness Center as the Presenting Sponsor

Elmwood, LA. – The Huey P Long Bridge Run is excited to have Ochsner Fitness Center become the Presenting Partner and host of the Finish Line party scheduled for Saturday, October 16, 2021. Traditionally held in the Spring, the pandemic forced the race to take a year off in 2020. This...

July 6, 2021

World Bicycle Relief Raises USD $1 Million for Women and Girls at Conclusion of Mid-Year Fundraising Campaign

Chicago – July 6, 2021– World Bicycle Relief, the global nonprofit that mobilizes people through the Power of Bicycles®, today announced the successful conclusion of its mid-yearfundraising campaign, “Women on Wheels.” Capped by the second annual Pedal to Empower event, which united more than 900riders in a global cycling activation...

July 6, 2021

Ashworth Awards announces their Title Sponsorship of Baystate Marathon events

Ashworth Awards is happy to announce yet again that it is the title sponsor of the 2021 Baystate Marathon and Half Marathon this fall, October 17th.  For many years running, Ashworth Awards has been the title sponsor of Baystate with its team members volunteering at the race as well!  Owners...

July 2, 2021

USA Cycling Partners with Zespri™ SunGold™ Kiwifruit to Help Fuel Your Rides

Colorado Springs, CO (July 2, 2021) - USA Cycling is proud to announce Zespri™ SunGold™ Kiwifruit as an official sponsor for the summer cycling season. With a combination of more than 20 vitamins and minerals1 and three times the vitamin C in a medium orange2,* per serving (2 kiwifruit), Zespri SunGold Kiwis are the perfect pre and...

July 1, 2021

Decathlon Sends First American Athlete Ambassadors to 2021 Tokyo Olympics

SAN FRANCISCO (July 1st, 2021)— Decathlon, the world’s largest sporting goods retailer, is proud to announce that two sponsored athletes, paralympic swimmer, Jamal Hill, and racewalker Robyn Stevens, have qualified for the Tokyo Summer Olympics and will be the first Team USA athletes to represent the French brand at the...

July 1, 2021

Hyland’s Announces Official Team for San Diego Belgian Waffle Ride

LOS ANGELES – July 1, 2021 –Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the first Belgian Waffle Ride of 2021, known as the Canyon BWR or the “Hell of the West.” Led by coach and elite cyclist Paul Thomas,...

July 1, 2021

2004 U.S. Olympic Triathlete and IRONMAN Champion Andy Potts Named Ambassador for USA Triathlon Foundation

COLORADO SPRINGS, Colo. — The USA Triathlon Foundation today announced that 2004 U.S. Olympian and decorated long course triathlete Andy Potts will serve as a Professional Athlete Ambassador to the Foundation for the 2021 season and beyond. In his role as an Ambassador, Potts will focus on raising awareness for...

July 1, 2021

rabbit Launches PRO Trail Collection – Inspired by Amanda Basham, Eric Senseman & Hayden Hawks

July 1st, 2021. Santa Barbara, California — rabbit launches the PRO Trail Collection, inspired by three professional trail athletes that run on the rabbitPRO team: Amanda Basham, Eric Senseman and Hayden Hawks. The PRO Trail Collection is comprised of three individual capsules, one for each athlete, consisting of particular pieces to...

July 1, 2021

Zoot Sports Adds Rising Triathlon Star Sophie Watts to their Ohana

July 1st, 2016; Carlsbad, CA - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome triathlete Sophie Watts, into its Elite roster of professional Triathletes. The multi-year partnership will have Watts training and racing in Zoot Apparel, Wetsuits and Swimskins. Representing the U.S.A, 27-year old Sophie Watts exploded...

June 28, 2021

Hyland’s Doubles Down on Cycling, Adding Paul Thomas to the Hyland’s Powered Family

LOS ANGELES – June 28, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is proud to announce the addition of elite cyclist Paul Thomas to the Hyland’s Powered athlete roster. Thomas will support the cycling initiatives of Hyland’s Powered, including coaching their cycling teams at the 2021...

June 26, 2021

EventHub Continues as Expo Management Partner for 2022 Running USA Industry Conference

Running USA announced today that EventHub, the leading Endurance Sponsorship and Expo Platform, will continue in the role of Expo Management Partner for the 18th Running USA Industry Conference to be held at Disney’s Coronado Springs resort from Feb. 20-22, 2022. Registration is now open. Running USA has previously used...

June 25, 2021

Liv Expands Support for Liv Racing WorldTeam with Additional 3-Year Title Partnership

OOSTERHOUT (the Netherlands) - June 26, 2021 - Liv, the company dedicated to getting more women on bikes, demonstrated its commitment to supporting women’s professional road racing at the highest level today by announcing the extension of their title sponsorship of the Liv Racing WorldTeam for at least three more...

June 25, 2021

361° Sponsored Vicky Hogg Runs Over 900 Miles In 30 Days For Dementia UK

On Wednesday 23rd June 2021, Vicky Hogg, a council worker from Doncaster, completed her mammoth challenge of running from John O’Groats in Scotland to Lands End, Cornwall in just 30 days. During this event, Vicky ran over 30 miles every day and endured the hottest days of the year, knee...

June 25, 2021

KINeSYS Sunscreen Sponsors The Achilles 650-mile Resilience Relay

June 2021 - Vancouver, Canada. KINeSYS Performance Sunscreen is proud to be providing sunscreen to the 200+ athletes and crew for The Achilles Resilience Relay. Achilles International is a global organization operating in 25 countries including the US, which transforms the lives of people with disabilities through athletic programs and social...

June 24, 2021

Teenaged phenom Hobbs Kessler turns pro, signs with Adidas

Only 18, the American U20 1,500m record holder will still attend Northern Arizona University, but he won't compete as a collegiate athlete. Canadian Running American record holder Hobbs Kessler has announced that he is turning pro and signing with Adidas. The 18-year-old from Ann Arbor, Mich., has had an incredible season,...

June 24, 2021

USA Triathlon Extends Partnership with Blerter Through 2025

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has extended its partnership with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through 2025. Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production...

June 24, 2021

Saucony® Signs American Ultrarunner Katie Asmuth

WALTHAM, MA – With an award-winning performance trail line in place, global performance running lifestyle brand Saucony is further solidifying its commitment to trail running with the signing of American ultrarunner Katie Asmuth, a mom of two, a nurse practitioner and the recent winner of the 2021 Bandera 100K. With...

June 24, 2021

Supersapiens Welcomes Three-Time IRONMAN World Champion Jan Frodeno as Newest Athlete

ATLANTA, 24 June 2021— Supersapiens, the world’s leading energy management system for performance athletes, powered by the Abbott Libre Sense Glucose Sport Biosensor, announced a partnership with Jan Frodeno today, one of the world’s most respected and successful triathletes. The Supersapiens training ecosystem empowers athletes to optimize fueling, maximize training,...

June 23, 2021

Charge Bikes Partners With #HashtagLunchbag to Deliver Food to Homeless

WILTON, Conn. (June 23, 2021) Charge, the direct-to-consumer electric bike brand and a brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), is excited to partner with #HashtagLunchbag, a non-profit organization dedicated to spreading love to the homeless, one lunch bag at a time. Charge is donating e-bikes, complete with custom...

June 22, 2021

F2C Nutrition Partners with Harmony IRONMAN 70.3 Calgary as the Official On-Course Nutrition

Vancouver, B.C. – June 22, 2021 – F2C Nutrition is set to supply Harmony IRONMAN 70.3 Calgary with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation, F2C Nutrition was born from the vision and passion of Greg...

June 21, 2021

MANSCAPED™ Becomes Official Grooming Partner of USA Triathlon

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with the California-based company MANSCAPED, which produces industry-leading men’s grooming products including electric trimmers, razors and formulations, as its official Grooming Partner through 2021. MANSCAPED will offer an exclusive standing discount to USA Triathlon Annual Members, as well as additional...

June 21, 2021

Pic2Go Delivered Race-Day Photos and Sponsored Experience Sharing at the Steamboat Marathon!

Pic2Go has successfully delivered race-day photos to participants of the Steamboat Marathon, while boosting social sharing of the branded photos for the benefit of the event sponsor! The Pic2Go’s patented 99.5% accuracy photo-tagging and Live Gallery Sharing technology enabled 80% social-sharing rate of the branded photos, boosting reach and engagement...

June 21, 2021

Fabletics Named Official Active Lifestyle Partner of Tough Mudder

EL SEGUNDO, Calif. (June 21, 2021) - Fabletics announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series...

June 17, 2021

Rugged Races and RAM Racing Become Ventures Endurance

BOSTON, MA (June 17, 2021) — Ventures Endurance, a subsidiary of Gannett and one of the USA TODAY NETWORK Ventures companies, announced today a rebrand of its visual identity and representation across its portfolio of endurance races and events. The rebrand includes the combining of previously acquired Boston-based Rugged Races...