SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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February 21, 2024
Major Sponsors Sign on for California’s Next Iconic Triathlon
/ENDURANCE SPORTSWIRE/ - The first annual Alpha Win Lake San Antonio Triathlon strives to keep the spirit of triathlon alive in central California. Standing by the motto, “A Distance For Everyone,” Alpha Win Lake San Antonio on Saturday, April 27, 2024 features Sprint, Olympic and Long Course triathlon distances, coupled...
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February 21, 2024
Rivalz and Motiv Sports Launch Nationwide Partnership at the Surf City Marathon
HUNTINGTON BEACH, CA /ENDURANCE SPORTSWIRE/ – February 15, 2024 – In a new partnership that's set to energize finish lines across the U.S.,, Rivalz Snacks is teaming up with Motiv Sports to become the official snack for 12 of America's favorite running events. The one-year partnership debuted at February’s Surf City...
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February 21, 2024
Ultra X Announces Fractel as Official Headwear Partner for 2024
/ENDURANCE SPORTSWIRE/ – Ultra X, the renowned organizer of multi-stage ultra-marathons, is delighted to declare Fractel as its Official Headwear Partner for the 2024 event season. This collaboration signifies a union of shared values, including sustainability, diversity, and the spirit of adventure. Commenting on the partnership, Matt Nutia, Founder of...
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February 21, 2024
Tonal Partners with Spartan Race US to strengthen more than 50,000 Participants
San Francisco/ENDURANCE SPORTSWIRE/ – Tonal, the smartest strength training system and first personalized approach to strength training, today announced its large-scale partnership with Spartan Race to strengthen over 50,0000 US Spartan Race participants, one challenging rep and set at a time. Tonal believes true health is built on strength; that’s why, with...
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February 20, 2024
Electrolit Accelerates Performance as the Official 2024 Hydration Partner of Mexican Racing Driver Sergio “Checo” Pérez
Houston, TX./ENDURANCE SPORTSWIRE/ – In an exciting development for the world of racing, Electrolit proudly announces its collaboration with renowned Mexican racing driver Sergio Checo Pérez. Electrolit, the preferred premium hydration beverage made from pharmaceutical quality grade ingredients, is set to become the official hydration partner of Pérez for the 2024 season....
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February 20, 2024
Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America
Cable, Wis. (Feb. 20, 2024)/ENDURANCE SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb. 24, where they will race from Cable to Hayward, Wisconsin. “The Birkie has been a...
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February 20, 2024
MATSPORT chooses MYLAPS to bring the most accurate timing system to the world’s best cyclists
SAINT ISMIER / HAARLEM (February, 2024)/ENDURANCE SPORTSWIRE/ – The world’s best cyclists will experience the latest timing technology at several iconic races in 2024. French timing company MATSPORT and MYLAPS Sports Technology are excited to announce a long-term agreement, bringing the most accurate timing technology to the highest level in international...
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February 20, 2024
Bikeflights Renews Support for Gran Fondo National Series
PORTLAND, OR (February 20, 2024) /ENDURANCE SPORTSWIRE/ – Bikeflights is pleased to announce that it has renewed its long-time support of the Gran Fondo National Series. The global bicycle shipping service is eager to assist riders in shipping their bikes to series events throughout 2024. The Gran Fondo National Series is...
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February 19, 2024
Supersapiens and VF Group Bardiani-CSF Faizanè Cycling Team are proud to announce a partnership for the 2024 race season
ATLANTA, 19 February 2024 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly announces partnering with Italian-registered VF Group Bardiani- CSF Faizanè Cycling Team to help its athletes make informed fueling decisions to optimize training and recovery. The VF Group Bardiani- CSF Faizanè Cycling Team is a...
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February 16, 2024
Jaquez Siblings Slam Dunk with Electrolit: Miami Heat & UCLA Players Score Big with New Official Hydration Sponsorship
Houston, TX. /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – welcomes the Jaquez siblings, including Miami Heat guard Jaime Jaquez Jr. and sister, UCLA Women’s Basketball player Gabriela Jaquez, to the growing roster of Electrolit ambassadors. "The Jaquez siblings are electrifying the...
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February 16, 2024
Peoples Natural Gas Fuels the 2024 DICK’S Sporting Goods Pittsburgh Marathon as Official Pace Team and Healthy Life, Healthy Home Partner
PITTSBURGH, PA (February 16, 2024) /ENDURANCE SPORTSWIRE/ – Peoples Natural Gas, an Essential Utilities company and steadfast advocate for community well-being, proudly announces its collaboration with the 2024 DICK'S Sporting Goods Pittsburgh Marathon as the Official Pace Team and Healthy Life, Healthy Home Partner. This strategic partnership aims to enrich the...
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February 16, 2024
Austin Marathon Strengthens Partnership with EIGHT Beer for Second Consecutive Year
Austin, Texas - February 16, 2024 /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon and 5k proudly announces the renewal of its partnership with EIGHT Elite Light Larger as the Official Beer for the second consecutive year, further solidifying their commitment to promoting health, community, and celebration in...
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February 16, 2024
Ascension Seton Austin Marathon Sponsor and Global Leader in Active Recovery, OOFOS, Gifts Medical Staff with 500 Pairs of Footwear
Austin, TX – February 16, 2024/ENDURANCE SPORTSWIRE/ – As part of the larger partnership between OOFOS and the Ascension Seton Austin Marathon, Half Marathon, and 5k, OOFOS is gifting 500 pairs of shoes to the medical staff of Ascension Seton Medical Center Austin, including the Event Medicine Team and ED teams activated...
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February 16, 2024
U.S. Bank announced as Title Sponsor of the OC 5K and Official Banking Partner of the Hoag OC Marathon Running Festival
COSTA MESA - February 16, 2024 /ENDURANCE SPORTSWIRE/ – The Hoag OC Marathon today announced a new partnership with U.S. Bank as the Title Sponsor of the OC 5K and the Official Banking Partner of the 2024 Hoag OC Marathon Running Festival. This year, during Cinco de Mayo weekend, the Hoag...
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February 15, 2024
The McCourt Foundation Partners with Runna for 2024 Los Angeles Marathon
Los Angeles, California – February 15, 2024 /ENDURANCE SPORTSWIRE/ – The McCourt Foundation, renowned for its commitment to empowering communities to build a healthier world, is proud to announce a new partnership with Runna as the preferred digital training app for the 2024 Los Angeles Marathon presented by ASICS. “Runna is...
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February 15, 2024
USA Triathlon Partners with Air Force Special Warfare as Official Partner of Excellence
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced a partnership with the Air Force Special Warfare as the organization’s Official Partner of Excellence. Air Force Special Warfare is the quiet professional force conducting global air, space, and cyber-enabled special operations across the spectrum of engagements with joint service and partner nations. They...
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February 15, 2024
UTMB World Series Welcomes Suunto as Official GPS Watch and Technical Partner
/ENDURANCE SPORTSWIRE/ – Sharing the same passion for sports and the outdoors, UTMB® World Series and Suunto, known for their world-renowned GPS multisport watches and training tools, have announced a global partnership, that will see the two companies work together to contribute to the positive development of trail running and...
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February 15, 2024
Garmin Expands Relationship with Professional Triathletes Organisation and New T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has announced that Garmin will renew its contract as the Official Transition Sponsor of the PTO and the upcoming T100 Triathlon World Tour. The relationship will build on its successful first year that saw it activate across broadcast, social media and worldwide...
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February 15, 2024
Tailwind Nutrition announces 2024 sponsored athlete team
DURANGO, Colo. (Feb. 15, 2024)/ENDURANCE SPORTSWIRE/ – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail du...
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February 13, 2024
Verge Fuels Next Generation, Partners with Elite Youth Outfit Team California
NEW YORK, February 13, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is thrilled to announce its newest partnership with Team California, a dynamic group of under 25-year-old cyclists competing at the elite level of the sport. This partnership marks a significant step forward for both entities...
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February 13, 2024
Ascension Seton Austin Marathon Partners with GU Energy Labs for Enhanced Race-Day Fueling
AUSTIN, Texas - February 13, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon proudly announces GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the annual event. This dynamic partnership underscores GU's dedication to supporting athletes with their high-quality energy products, which will be available at...
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February 12, 2024
Love Run Philadelphia Half Marathon Announces Delaware Valley BMW Dealers as Title Partner
PHILADELPHIA – February 12, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a new partnership agreement with the Delaware Valley BMW dealers to become the title sponsor of the 2024 BMW Love Run Philadelphia Half Marathon. The city's premier Spring half-marathon, renowned for its picturesque course through downtown Philadelphia and along...
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February 9, 2024
Sports Boulevard Partners with Global Fitness Giant BKOOL to Promote Cycling in Riyadh
Riyadh, Saudi Arabia:/ENDURANCE SPORTSWIRE/ – The Sports Boulevard Foundation (SBF) has partnered with BKOOL, a leading sports technology innovator, in a new long-term strategic partnership, to develop a cycling experience aimed at increasing fitness rates in Riyadh. RIYDE, which has been created by the Sports Boulevard Foundation, will use BKOOL’s cutting-edge technology...
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February 8, 2024
IRONMAN and Maurten Expand Partnership Across The IRONMAN Global Series
TAMPA, Fla./ENDURANCE SPORTSWIRE/ – IRONMAN is thrilled to announce an expanded partnership with Maurten across the IRONMAN Global Series. After three successful years as the Official Hydrogel partner of The IRONMAN Global Series, the partnership will expand — and now includes, Gel 100, Gel 100 Caf 100, Gel 160, and Maurten’s Solid...
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February 8, 2024
Love Velo Partners with Le Col
8 February 2024 /ENDURANCE SPORTSWIRE/ – Love Velo (https://lovevelo.co.uk/) and Le Col (https://lecol.cc/) today announced a new partnership whereby Love Velo will be the Le Col Cycling Club’s Official Travel Partner The partnership brings together 2 brands with a common goal, to help cyclists ride further and explore more. “We’re always...