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June 16, 2026

Spartan and MAPtrition Announce New Partnership to Fuel Athletes Across Spartan Race U.S.

BOSTON, MA (June 16, 2026) /ENDURANCE SPORTSWIRE/ — Spartan, the world’s leading endurance sports and extreme wellness brand, is proud to announce a new partnership with MAPtrition. Beginning with the 2026 U.S. Spartan Race season, MAPtrition and its Endurance Gummy product line will help fuel Spartan athletes with performance-driven nutrition...

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Running

Sponsorship

June 12, 2026

Athletic Brewing Company Named Official After-Party Sponsor of Boulderthon 2026

BOULDER, Colo. (June 12, 2026) /ENDURANCE SPORTSWIRE/ — Boulderthon presented by lululemon, one of America’s fastest-growing marathons and a three-time USA Today Top 10 Marathon in the United States, has named Athletic Brewing Company as the Official After-Party Sponsor of the 2026 Boulderthon race weekend. As part of the sponsorship, every Boulderthon participant...

Press Releases

Sponsorship

June 11, 2026

Big Apple Triathlon Announces Athletifreak as Official Merchandise Partner

June 11, 2026 /ENDURANCE SPORTSWIRE/ - The Big Apple Triathlon is proud to partner with Athletifreak as the Official Merchandise provider of the iconic New York City event that is set to take place on October 10 and is expected to feature more than 2,500 athletes from all over the...

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Triathlon

June 11, 2026

Showcased

The Bovine Classic Partners with Capriroso to Elevate Training for Seriously Unserious Gravel Riding

Bovine 5.0 riders gain access to adaptive coaching platform designed for the demands of mixed-surface endurance cycling Every Bovine rider receives complimentary adaptive coaching designed for segment-format racing and distance resilience PASO ROBLES, CA (June 11, 2026) /ENDURANCE SPORTSWIRE/ — The Bovine Classic, California's most seriously unserious cow-themed gravel cycling...

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Cycling

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June 11, 2026

Electrolit Named Official Electrolyte Beverage of The US Open With Multi-Year Partnership

NEW YORK (June 11, 2026) /ENDURANCE SPORTSWIRE/ – The USTA and Electrolit® today announced a multi-year partnership that brings together the world’s healthiest sport and the No. 1 rapid hydration beverage*, with Electrolit set to become the ‘Official Electrolyte Beverage of the US Open,’ beginning in 2026. Starting with this...

Business

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June 10, 2026

Michelob ULTRA Enlists FANZO and Men In Blazers to Launch First Integrated Out-of-Home Campaign for FIFA World Cup 2026™

(New York, June 10, 2026) /ENDURANCE SPORTSWIRE/ - Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026™, has announced a fully integrated campaign built around an often overlooked insight: for the overwhelming majority of fans, the out-of-home experience isn't a consolation prize for not having a ticket...

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June 8, 2026

Portland Marathon Announces Hyundai as New Official Vehicle

PORTLAND, Ore. (June 8, 2026) /ENDURANCE SPORTSWIRE/– After a notable 2025 event, the 54th annual Portland Marathon is returning on Oct. 4 with an abundance of new race features, including a new sponsorship from Hyundai, which will be featured as the Official Vehicle of the Portland Marathon. Spotlighting Hyundai Hope...

Press Releases

Sponsorship

June 5, 2026

Capriroso and the Portland Marathon Partner to Deliver the Future of Endurance Preparation

PORTLAND, Ore. (June 5, 2026) /ENDURANCE SPORTSWIRE/ — Capriroso, the Biological Intelligence Engine helping endurance athletes train, recover, and perform more effectively, today announced a partnership with the Portland Marathon as the Official Training App and Performance Partner of the 2026 Portland Marathon. The partnership introduces Portland Marathon participants to...

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Running

Sponsorship

June 4, 2026

Ekoï Becomes Title Partner Of 2026 French Riviera T100 Triathlon

London, UK (June 4, 2026) /ENDURANCE SPORTSWIRE/ - Ekoï will become the title partner at this year’s French Riviera T100 Triathlon on 19 September, the Professional Triathletes Organisation (PTO) has announced. The event will be known as the Ekoï French Riviera T100 Triathlon and build Ekoï’s awareness around its ‘home’...

Business

Press Releases

Sponsorship

Triathlon