SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 14, 2026
University of Louisville Named Title Sponsor of Louisville Triple Crown of Running 10-Mile Race
LOUISVILLE, KY/ENDURANCE SPORTSWIRE/ - The Louisville Triple Crown of Running, part of USA TODAY NETWORK Ventures and Ventures Endurance Events, presented by The Courier Journal announced today that the University of Louisville has been named the exclusive title sponsor of the Louisville 10-Mile race. The event will be officially named...
January 12, 2026
Two new Chinese bike computer brands have entered the WorldTour for 2026
Chinese cycling tech brand Magene has announced a new partnership with XDS Astana Team. This new partnership will see the team use Magene bike computers this season, moving away from the Garmin models they used previously. The squad will also use the company's smart trainers, radar tail lights, and heart rate monitors....
January 9, 2026
Belgian Waffle Ride Names KENETIK Official Ketone Partner of the BWR Series
Encinitas, CA – January 2026 /ENDURANCE SPORTSWIRE/ - Belgian Waffle Ride (BWR), North America’s most demanding and irreverent unroad cycling series, today announced KENETIK as the Official Ketone Partner of the BWR Series for the 2026 season. The partnership brings advanced ketone science to athletes across all U.S.-based BWR events, supporting sustained endurance,...
January 9, 2026
ASICS Los Angeles Marathon Welcomes RunDot as the Official Digital Training Platform
LOS ANGELES, Calif. (January 9, 2026) /ENDURANCE SPORTSWIRE/ – RunDot, the only native-AI adaptive run-training technology, has joined The McCourt Foundation as the official digital training platform for the ASICS Los Angeles Marathon & LA 5K, the Santa Monica Classic, LA Road Runners, and the Rose Bowl Half Marathon &...
January 9, 2026
Zoot Sports Announces 2026 Professional Triathlon Team
Carlsbad, CA — [Jan 9, 2026] /ENDURANCE SPORTSWIRE/ - Zoot Sports, the original triathlon brand, today announced its 2026 Professional Triathlon Team, featuring a world-class roster of elite athletes spanning Ironman, Ironman 70.3, Olympic-distance, and T100 competition. The team reflects Zoot’s long-standing commitment to performance, innovation, and supporting athletes at...
January 8, 2026
Runna Announced as Official Running Training Plan Partner of the Boston Athletic Association & Boston Marathon presented by Bank of America
Runna partners with the Boston Athletic Association (B.A.A.) – organizers of the Boston Marathon presented by Bank of America, and B.A.A. Distance Medley Series presented by Honda – in one of Runna’s biggest partnerships to date Boston Marathon participants to receive complimentary extended access to Runna’s elite, coach-built marathon training...
January 8, 2026
Race Director University Launches Mobile App and Online Platform to Professionalize $2.5 Billion Endurance Industry
DeKalb, Ill. (January 8, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU), the nation’s first certification program for endurance event professionals, has announced its 2026 relaunch featuring an online certification platform, interactive tools, and a new mobile app—creating partnership opportunities for sponsors, timing companies, and industry vendors seeking to connect...
January 8, 2026
Fuel Goods and FLOW Formulas Welcomes Professional Ultra Runner Hillary “Hilly Goat” Allen as Sponsored Athlete
January 8, 2026 /ENDURANCE SPORTSWIRE/ - Fuel Goods, the inclusive sports nutrition platform built to simplify fueling, is proud to announce the sponsorship of professional ultra runner Hillary Allen, widely known in the trail running world as Hilly Goat. This partnership is supported in collaboration with women-led nutrition brand Flow...
January 7, 2026
New Premier Charity Partnership With J&A Racing to Propel 2,100 Girls on The Run Participants Across 5k Finish Line
VIRGINIA BEACH, VIRGINIA /ENDURANCE SPORTSWIRE/ - J&A Racing, a premier racing event company, today announced a landmark partnership with Girls on the Run – Hampton Roads (GOTRHR) for the upcoming Virginia Beach 10 Miler & 5K presented by Sentara on May 9, 2026. GOTRHR has been named the event’s Premier...
January 7, 2026
Needham Bank Joins New England’s Favorite 5-Mile Race for the Harpoon 5-Miler’s 25th Anniversary
25th Annual Harpoon 5-Miler Powered by Needham Bank: New England’s Favorite 5-Mile Road race returns for an historic May celebration at the Harpoon Brewery in Boston’s Seaport with a new presenting sponsor and new race day BOSTON, MA, (January 6, 2026) /ENDURANCE SPORTSWIRE/ - The Harpoon Brewery is pleased to announce...
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