SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

August 25, 2025
Maryland Cycling Classic Unveils Preliminary Rosters for Inaugural Women’s Race
BALTIMORE (August 25, 2025) /ENDURANCE SPORTSWIRE/ - The 2025 Maryland Cycling Classic, which will debut the inaugural women’s race in Baltimore on Saturday, Sept. 6, announced the preliminary rosters for the event. Featuring 15 elite, professional teams from five countries, the world-class field will feature notable cyclists from the European...
August 25, 2025
16-year-old American 800m phenom turns pro, signing with Nike
Cooper Lutkenhaus, a 16-year-old 800m runner set to become the youngest American to compete at a World Track and Field Championships, is now the youngest U.S. track star in recent history to turn professional. Lutkenhaus, who is starting his junior year of Northwest High School outside of Dallas, is forgoing his...

August 22, 2025
Ascension Seton Austin Marathon Announces Partnership with GOOD GOOD®
Austin, Texas (August 22, 2025) /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, & 5K has announced its official partnership with GOOD GOOD®, naming the Austin-based premium jams and spreads brand as the Official Jam of the Austin Marathon and sponsor of the "GOOD GOOD® Goodie Bag" for all...

August 20, 2025
X T-shirt Launches Color-Changing Medals and Color-Changing Shirts for Endurance Events
August 20, 2025 /ENDURANCE SPORTSWIRE/ - X T-shirt, the creator of Magic Race Shirts and innovative race medals, is redefining the way endurance events engage participants and sponsors. With apparel and medals that change color in real time during a race, X T-shirt transforms standard race merchandise into memorable experiences...

August 19, 2025
Precision Fuel & Hydration To Become The Title Partner of The 2025 IRONMAN 70.3 World Championship Triathlon In Marbella
TAMPA, FL / CHRISTCHURCH, UK (19 August 2025) /ENDURANCE SPORTSWIRE/ – IRONMAN, the global leader in triathlon, and Precision Fuel & Hydration (PF&H) are proud to announce Precision Fuel & Hydration as the Title Partner for the 2025 IRONMAN® 70.3® World Championship triathlon taking place in Marbella, Spain on November...

August 19, 2025
SHOKZ Canada becomes latest brand to join the 2025 TCS Toronto Waterfront Marathon
August 19, 2025 /ENDURANCE SPORTSWIRE/ - Canada Running Series is thrilled to announce that Shokz Canada will be joining the 2025 TCS Toronto Waterfront Marathon as an official partner! Shokz is renowned for its innovative open-ear headphone technology, designed to keep runners connected to their surroundings while delivering exceptional sound...
August 15, 2025
Michael Johnson & Grand Slam Track admit they’re “struggling” to pay athletes – 2026 won’t happen unless they do
Grand Slam Track CEO Michael Johnson admitted Friday that the league cannot currently pay its athletes for the 2025 season, and will not hold a 2026 season until those debts are cleared. LETSRUN.COM