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June 10, 2020
100%® And Belgian Waffle Ride Join Forces to Create the Ultimate Eyewear for Gravel
SAN DIEGO, Calif. – June 10, 2020 – 100% has announced a new partnership with Belgian Waffle Ride (BWR). The two iconic endurance brands have collaborated to design sunglasses able to take on the harsh and punishing conditions of the most treacherous gravel races on earth. The BWR Special Edition...
June 9, 2020
USA Triathlon to Host Fourth Annual National Triathlon Week from June 22-28
COLORADO SPRINGS, Colo.— USA Triathlon today announced the dates for the fourth annual National Triathlon Week, a nationwide initiative to celebrate the sport of triathlon and all its constituency groups. The largely social-media-based campaign brings the multisport community together from June 22-28 — not only to swim, bike and run,...
June 9, 2020
ASSOS USA and The Pikes Peak APEX Invite You to The Hunt
ASSOS USA is partnering with The Pikes Peak APEX presented by RockShox to create The Hunt—a two-week scavenger hunt on some of the most iconic mountain bike trails in North America. Prizes will be hidden by ASSOS athletes on the Pikes Peak APEX course as well as other locations around North...
June 8, 2020
Reebok ends partnership with CrossFit after CEO’s comment on George Floyd
In addition to Reebok ending its partnership, other CrossFit affiliates such as CrossFit Magnus, Petworth Fitness, Rogue and NoBull announced that they would also be ending their affiliations with the company. Read more on CBS Sports.
June 8, 2020
Toyota U.S. Paratriathlon Resident Team to Ride Across Colorado to Benefit COVID-19 Relief, Care and Share Food Bank
COLORADO SPRINGS, Colo. — Nine U.S. elite triathletes training for the postponed Tokyo Paralympic and Olympic Games, along with USA Triathlon CEO Rocky Harris, will cycle a combined 483 miles across the state of Colorado starting Friday, June 19, in a 24-hour relay challenge dubbed “Operation CO>COVID.” The ride, which...
June 8, 2020
KINeSYS Sunscreen Sponsors The Physical Performance Show
8th June 2020 - North America’s leader in active sun care, KINeSYS Performance Sunscreen, have sponsored The Physical Performance Show, an Australian produced podcast with listenership across Australia, USA, Canada and Europe. Over the course of the last few months, with the Covid-19 pandemic, podcasts have seen a spike in listeners and...
June 2, 2020
Co2uT Announces Salsa Cycles as Title Sponsor
FRUITA, CO — Desert Gravel is proud to announce Salsa Cycles as the title sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) travels around and across the Colorado-Utah borderlands and is officially open to all for registration. “Our event aligns perfectly...
May 28, 2020
Stampone O’Brien Dilsheimer Law Announced As Title Sponsor Of Tri The Wildwoods Triathlon
North Wildwood, NJ – DelMoSports is pleased to announce that Stampone O’Brien Dilsheimer Law has agreed to Title Sponsor the historic Tri the Wildwoods Triathlon, 5K and Kids Race Weekend for the next 3 years. Scheduled for August 22, 2020 in North Wildwood, NJ, the Stampone Law Tri the Wildwoods...
May 28, 2020
U.S.’s Top One-Day Race Maryland Cycling Classic Postponed to 2021
BALTIMORE, Maryland – Today race organizers of the newly-created Maryland Cycling Classic along with State, City and Baltimore County partners announced the event’s postponement until 2021 due to COVID-19 related health and safety concerns. Organizers also announced UnitedHealthcare (UHC) has signed on as the presenting sponsor of America’s top one-day...
May 27, 2020
INFINIT Nutrition Extends Team Membership into 2021
Cincinnati, OH May 27, 2020 — INFINIT Nutrition, the original custom nutrition company, is excited to announce a year long membership extension for Team INFINIT Performance. The nationwide endurance team was formed by athletes with a passion for competition, and a desire to be fueled by clean, simple nutrition. Due...
May 26, 2020
BibRave Brings the Party for Knockaround and Allstate Hot Chocolate Virtual Race Series
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, recently created, managed, and executed a virtual pulse moment for Knockaround around their sponsorship of the Allstate Hot Chocolate 15K/5K. With virtual racing soaring in popularity, Knockaround leaned on BibRave for their digital expertise and creativity to differentiate...
May 22, 2020
Inaugural Collins Cup Triathlon to take place exactly one year from today on May 22nd 2021
LONDON, ENGLAND--BOULDER, USA: The Professional Triathletes Organisation today announced that the new date for the inaugural Collins Cup will be exactly one year from today – on the 22nd May 2021. The race, which was originally scheduled for 29-30th May 2020 but could not go ahead due to the Covid-19 pandemic,...
May 22, 2020
ROUVY announces 2020 Brand Ambassador program for cyclists and triathletes
After the successful experience in 2019 the company is looking to extend the number or the pro and amateur representatives in the athletic community. “The company is looking for passionate athletes who have a love for cycling and use Rouvy as their favorite partner for indoor training.”, says Petr Samek,...
May 22, 2020
USA Duathlon Virtual Run-Bike-Run Presented by TOWER 26 Raises More than $110,000 for COVID-19 Relief Fund
COLORADO SPRINGS, Colo. — The USA Duathlon Virtual Run-Bike-Run presented by TOWER 26 came to a close Sunday, raising more than $110,000 for the USA Triathlon Foundation COVID-19 Relief Fund and drawing more than 6,100 participants. The five-week virtual event, which ran from April 10-May 17, was designed to provide...
May 21, 2020
deboer wetsuits is proud to support Robert Wilkowiecki and his project IronWolf PL8H
Stamford, CT, Release: May 21, 2020 deboer wetsuit is proud to support Robert Wilkowiecki and his project IronWolf PL8H. Wilkowiecki will aim to complete an indoor Iron-distance triathlon in less than 8-hours, while raising funds for Fundację FizjoTRIterapia– a Polish organization dedicated to helping disabled children participate in sport. Wilkowiecki is the current...
May 20, 2020
Sponsorship news: USA Swimming signs with BIC
USA Swimming, the national governing body for the sport of swimming in the US, and BIC, a world leader in stationery, lighters and shavers, have announced a new partnership – naming BIC the official razor of USA Swimming through 2021. Read more on Endurance Business.
May 19, 2020
UltrAspire Welcomes Camille Herron to the 2020 Elite Athlete Team
Camille Herron is an Ultramarathon runner originally from Oklahoma. She is the first athlete to win all three of the IAU’s 50k, 100k, and 24-Hour World Championships. She won the 2017 Comrades Marathon and has set multiple best times on multiple distances throughout her career. Camille is a three-time Olympic...
May 19, 2020
Paradise Sports Management teams up with Rouvy for virtual cycling experience
COZUMEL, MEXICO / May 19, 2020 - Paradise Sports Management the race event organizer behind GFNY Mexico races including GFNY Cozumel and GFNY Monterrey have teamed up with Rouvy to make a unique cycling experience for all cycling enthusiasts and participants of GFNY Mexico races. The Rouvy and GFNY Mexico...
May 18, 2020
NordicTrack Treadmill Makes History With Ultra-Marathoner Zach Bitter’s New 100-Mile World Record
(LOGAN, Utah) — NordicTrack powered by iFit, the leader in at-home connected fitness equipment, contributed to running history with elite runner Zach Bitter, who set a new world record for 100 miles on a treadmill, with a time of 12:09:15. Bitter’s average pace was roughly 7:12 per mile, and he ran...
May 18, 2020
USA Triathlon Partners with Talkspace to Offer Online Mental Health Therapy for U.S. National Team Athletes
COLORADO SPRINGS, Colo.— USA Triathlon today announced a partnership with Talkspace, the nation’s leading online therapy provider, to provide counseling services to U.S. National Team and Toyota U.S. Paratriathlon National Team athletes. Talkspace is 100 percent online and mobile, making its services accessible at home during the COVID-19 pandemic and...
May 14, 2020
Under Armour delays athlete payments as Q1 revenue takes Covid-19 hit
US sportswear manufacturer Under Armour is renegotiating contracts with some of its athlete endorsers in an attempt to offset some of the financial impact of the coronavirus pandemic. Read more about how the sportswear brand is handling sponsorships on SportsPro.
May 13, 2020
Tracksmith wants to redefine running sponsorships
The company is upending the traditional athlete contract model, by hiring Mary Cain and Nick Willis as full-time employees. Read more on Outside.
May 13, 2020
100%® is #100PercentTogether with the Outdoor Industry
SAN DIEGO, California – May 13, 2020 – 100%®, the San Diego-based sports performance company, continues to give back to those in need during this pandemic, announcing today that it will donate 20 percent of online sales proceeds throughout the month of May to the Outdoor Foundation, the giving arm...
May 8, 2020
Top Triathlete Dr Hannah Wells Embraces Wearable Recovery with Myovolt
Since turning professional last year, Hannah Wells has taken the world of triathlon by storm, with four IRONMAN 70.3 wins to her name, as well as a stunning win in the ASB Auckland marathon. With the 2020 competitive season curtailed by the COVID-19 lockdown, and much of her training moving...
May 7, 2020
The RunnerBox and The RiderBox Launch US Ambassador Program
The RunnerBox and The RiderBox are proud to announce the opening of the application process for the 2020 Ambassador program. Applications will be accepted for one week, from Thursday, May 7th until Friday, May 15th. Ambassadors will work with the RB Team to help inspire and motivate outdoor enthusiasts through...
