March 9, 2023

Women’s Tour announces 2023 route with ‘urgent’ call for sponsors

Women’s Tour organiser SweetSpot has stated that the race is in "urgent" need of additional commercial income for the 2023 edition. The revelation came as the route of this year’s event was announced on Thursday. After featuring six stages in recent years, the Women's Tour returns to a five-day format...

March 9, 2023

Altra Welcomes Adaptive Ultrarunner Jacky Hunt-Broersma to Altra Elite Athlete Team

DENVER (March 9, 2023) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to welcome its newest ultra-athlete, Jacky Hunt-Broersma, to the Altra Elite Athlete Team. Ultra runner, cancer survivor and world record holder for running 104 marathons in 104 days, Hunt-Broersma is one of the most accomplished adaptive ultramarathoners...

March 9, 2023

Zoot Sports adds Professional Triathlete and soon-to-be mom Lara Gruden to their Ohana

Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports is thrilled to announce its newest sponsorship with professional triathlete, Lara Gruden. As part of the multi-year agreement, Gruden will be training and competing in Zoot’s high-performance apparel, wetsuits and swimskins. As a soon-to-be mother and dedicated professional triathlete, Gruden embodies Zoot’s commitment...

March 9, 2023

Ultra X and ASICS Announce Partnership to Elevate Multi-stage Ultra Marathon Events

/ENDURANCE SPORTSWIRE/ - Ultra X, leading ultra-marathon event company, has announced a new partnership with ASICS, the performance running brand. The partnership will see ASICS become the Official Footwear and Apparel Partner of Ultra X events for all UK events. Ultra X was founded in 2018 and has quickly become...

March 8, 2023

Milk Aims to Sponsor Every Woman Running a Marathon This Year

A powerful, experiential initiative, 26.2 is not only a commitment to sponsor this year's female marathon runners but an effort to generate awareness for the many gender inequalities in sport. As part of the campaign, Milk is launching the Every Women Sponsored Fund in a continued partnership with Girls on...

March 8, 2023

Marathon Goddess, Julie Weiss Reaches Milestone: Competitive Runner Raises One Million Dollars for Pancreatic Cancer Research

LOS ANGELES, Calif., March 8, 2023 /ENDURANCE SPORTSWIRE/ - Ten years ago, at the Los Angeles Marathon, Julie Weiss finished her journey of 52 marathons in 52 weeks, in a quest to raise one million dollars for pancreatic cancer research, and eventually became known as the Marathon Goddess. On Sunday,...

March 7, 2023

Garmin becomes official timer for Schneider Electric Marathon de Paris

Garmin has become the official timer for the Schneider Electric Marathon de Paris, with the event’s 46th edition set to take place on April 2, 2023. Endurance Biz

March 7, 2023

Super League Triathlon Partner with ASICS for 2023

/ENDURANCE SPORTSWIRE/ – Super League Triathlon (SLT) can today announce ASICS as an official partner for 2023. Super League Triathlon (SLT) is the world's premier swim-bike-run Series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe. It’s Arena Games Triathlon...

March 7, 2023

Altra Announces New Athletes to Elite Team

DENVER (March 7, 2023) /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running, is excited to welcome its newest trail athletes, Careth Arnold and JP Giblin, to the Altra Elite Athlete Team. Throughout the year, these athletes – among the rest of the team – will wear Altra footwear...

March 7, 2023

Tifosi Optics Partners with Cyclists Jeremiah Bishop and Tyler Pearce

Watkinsville, GA (March 7, 2023) /ENDURANCE SPORTSWIRE/ – Tifosi Optics, the #1 brand of cycling eyewear in the United States, has announced a partnership with two of the world’s premier cycling influencers, Jeremiah Bishop and Tyler Pearce. The duo will help Tifosi engage customers through high-quality content that inspires audiences to...

March 7, 2023

Run Catalina welcomes SFuels as sponsor of 2023 Catalina Island Marathon

AVALON, Calif. /ENDURANCE SPORTSWIRE/ – A new sponsor has signed on to support the 2023 Hi-Tec Run Catalina series Catalina Island Marathon. SFuels will provide fueling electrolyte drinks at all of the water stations on the marathon route, as well as the 10K course and finish line. SFuels LIFE bars will...

March 6, 2023

Electrolit Activates Official Partnership for the Los Angeles Marathon

CERRITOS, Calif. (March 6, 2023) /ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has kicked off 2023 as the official hydration partner of the Los Angeles Marathon presented by ASICS. Just 30 days away from the big race, Electrolit is excited...

March 2, 2023

Miami Nights Cycling Club Announces 2023 Race Schedule and Team Sponsors

Miami, Florida – March 2, 2023 /ENDURANCE SPORTSWIRE/ – The Miami Nights Professional Cycling Team, one of the premier professional teams in the National Cycling League, today announced their 2023 competition schedule and the list of world-class sponsors supporting their bid to win the $1 Million NCL prize purse, the largest in...

March 2, 2023

LA Sweat and Vittoria Tires announce continued multi-year partnership

/ENDURANCE SPORTSWIRE/ – We are proud to announce our continued partnership between LA Sweat Racing and Vittoria Tires. LA Sweat Racing is a professional women’s cycling team that competes in the US National Calendar. Vittoria Tires is a world-renowned tire manufacturer, known for its quality and performance. “Vittoria is proud to...

March 1, 2023

Caliente Pizza & Draft House Named Official Pizza of The Pittsburgh Marathon

Pittsburgh, PA (February 28, 2023) /ENDURANCE SPORTSWIRE/ – Pizza and sports fans in Pittsburgh have a new reason to celebrate as Caliente Pizza & Draft House has been named the Official Pizza of The Pittsburgh Marathon. The announcement comes after an exciting 2022 that included the successful launches of Caliente locations...

March 1, 2023

UnitedHealthcare Renews as Presenting Sponsor of Maryland Cycling Classic, America’s Top Cycling Race

BALTIMORE, Maryland /ENDURANCE SPORTSWIRE/ – The Maryland Cycling Classic, recognized as America’s top-ranked cycling race following a highly successful inaugural event in 2022, today announced UnitedHealthcare will renew as presenting sponsor in 2023. The Maryland Cycling Classic, presented by UnitedHealthcare, is set to return to Maryland on Sunday, September 3, 2023...

March 1, 2023

Denver Disruptors Cycling Club Announces 2023 Race Schedule and Team Sponsors

Denver, Colorado – March 1, 2023 /ENDURANCE SPORTSWIRE/ – The Denver Disruptors Cycling Club, one of the premier professional teams in the National Cycling League, today announced their 2023 competition schedule as well as the list of world-class sponsors supporting their ride to the top of professional cycling in the United...

March 1, 2023

Leslie Jordan Apparel Sponsors US Trail Running Conference

/ENDURANCE SPORTSWIRE/ – Active at Altitude, organizers of the US Trail Running Conference, has announced that Leslie Jordan Apparel have agreed to renew as the Official Supplier of Event Apparel for Race Directors of the 2023 Conference. The US Trail Running Conference celebrates its 11th anniversary this year and takes place in...

February 28, 2023

World Champion Triathlete Holly Lawrence Partners with Fuelin

San Francisco, CA /ENDURANCE SPORTSWIRE/ – Nutrition coaching app, Fuelin, announced today that it has partnered with professional triathlete and 2016 IRONMAN 70.3 World Champion, Holly Lawrence. Fuelin will be providing Lawrence with expert performance nutrition coaching for training and racing via a first of its kind nutrition coaching app. Fuelin’s app...

February 28, 2023

Supersapiens Announces Partnership with ZAAF Cycling Team

Atlanta – 28 February 2023 /ENDURANCE SPORTSWIRE/ – Supersapiens and ZAAF Cycling Team proudly announce a partnership for the 2023 season. New to the pro peloton, ZAAF Cycling Team boasts Audrey Ragot Cordon, Nikola Noskova, and Maggie Coles Lyster as standout riders. The Spanish-registered team kicked off the 2023 season in...

February 27, 2023

USA Triathlon to Ride Through 2024 with A2 Bikes as Official Bike Partner

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced it has partnered with A2 Bikes of Portland, Oregon, as the organization’s official bike partner through 2024. By streamlining operations and bringing sales direct to consumer, A2 Bikes gives athletes the ability to customize their bike's components and accessories at...

February 24, 2023

Hawaiian Airlines Announced as Exclusive Airline Partner of the 2023 Los Angeles Marathon

LOS ANGELES, CA / HONOLULU, HI (February 24, 2023) /ENDURANCE SPORTSWIRE/ – The McCourt Foundation (TMF) today announced Hawaiian Airlines as Exclusive Airline Partner of the 2023 Los Angeles Marathon presented by ASICS on Sunday, March 19, 2023. “We are thrilled to partner with Hawaiian Airlines, the top leisure carrier flying to Hawai’i...

February 24, 2023

Deboer Wetsuits Announces Partnership with Ironman World Champion Chelsea Sodaro

New York, NY /ENDURANCE SPORTSWIRE/ – Deboer Wetsuits, the leading manufacturer of high-performance wetsuits, is proud to announce its partnership with Chelsea Sodaro, the reigning Ironman World Champion. As part of the partnership, Sodaro will wear deboer wetsuits during her training and racing in the 2023 season and beyond. Sodaro, who grew...

February 23, 2023

Oakland Running Festival Welcomes Under Armour as Official Shoe & Apparel Partner

OAKLAND, Calif. – (February 23, 2023) /ENDURANCE SPORTSWIRE/ – The Oakland Running Festival welcomes Under Armour as its Official Shoe and Apparel partner for the March 17–19 event. With its long-standing involvement in the Oakland community, Under Armour’s partnership will kick off with a free, open-to-all “Last Long Run” at the...

February 23, 2023

Science in Sport (SiS) announce partnership with OGC Nice

23rd February 2023 - London UK /ENDURANCE SPORTSWIRE/ – Côte d’Azur, France-based OGC Nice are widely recognised as one of the original members of first division French football. With regard to the development of the club, particularly on the performance perspective, this new partnership comes at an exciting time and will see...