SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 7, 2026
R.A.D. Announced as Official Footwear Partner of the Venice Beach Half Marathon & 5k
(LOS ANGELES) /ENDURANCE SPORTSWIRE/ - The Venice Beach Half Marathon & 5k, produced by Generic Events, has announced R.A.D. as the official footwear partner for the annual weekend of events. The Venice Beach Half Marathon & 5k debuted in 2025 to a sold out crowd of 3,500 attendees. The unique...
May 7, 2026
USA Triathlon Partners With Wove as Official Bike Saddle Partner
COLORADO SPRINGS, Colo. (May 7, 2026) /ENDURANCE SPORTSWIRE/ — USA Triathlon today announced Wove as its Official Bike Saddle Partner. The partnership brings together the National Governing Body for triathlon and a Boulder, Colorado–based saddle company known for its performance-driven, carbon fiber designs handmade in North America. Founded out of a...
May 6, 2026
SurveyMonkey Named “Official Curiosity Partner” of Bay to Breakers
San Francisco, CA (May 6, 2026) /ENDURANCE SPORTSWIRE/ - Bay to Breakers has long been famous for its only-in-San-Francisco mix of cardio, costumes, chaos and community — not to mention its beloved big pink gorilla mascot, Ape Hashbury. Now, with SurveyMonkey coming onboard as a major sponsor, the world-famous footrace...
May 4, 2026
Intermountain Health Returns as Official Healthcare Sponsor of the REVEL Big Cottonwood Marathon and Half
Salt Lake City, Utah /ENDURANCE SPORTSWIRE/ - The REVEL Race Series is proud to announce that Intermountain Health is returning as the Official Healthcare Sponsor and Medical Provider of the 2026 REVEL Big Cottonwood Marathon and Half on September 12, 2026. “The REVEL team is thrilled to celebrate a continued partnership...
May 1, 2026
Verge Sport Named Official Sponsor of the MABRA Road Series and Championship Events
NEW YORK (May 1, 2026) /ENDURANCE SPORTSWIRE/ — Verge, a leading innovator in custom cycling apparel, is proud to announce its partnership with the Mid-Atlantic Bicycle Racing Association (MABRA). MABRA is one of the largest and most established regional cycling associations in the United States. It has historically overseen a...
April 30, 2026
Sports Backers Announces Capital One as Title Sponsor of Richmond 8k, Part of Allianz Richmond Marathon Weekend
RICHMOND, VA (April 30, 2026) /ENDURANCE SPORTSWIRE/ – Sports Backers today announced a new partnership with Capital One, naming the Virginia-based financial services leader as the official title sponsor of the Capital One Richmond 8k. Now in its 19th year, the race is a key event of the Allianz Richmond...
April 30, 2026
Fleet Feet and Cooldown Partner to Make Running More Accessible, Social and Supported
CARRBORO, N.C. (April 30, 2026) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, and Cooldown, a fast-growing social run community with clubs across the U.S. and in Toronto, today announced a new strategic partnership designed to make running feel more approachable, connected and...
April 30, 2026
FRESHJUNKIE Racing Expands Sales Team with Strategic New Hires
BATON ROUGE, LA. (April 30, 2026) /ENDURANCE SPORTSWIRE/ — FRESHJUNKIE Racing (FJR), a leader in endurance event marketing & production across the Southeast, today announced the addition of two new team members to its growing sales division: Rod Foley and Matt Booth. These strategic hires reinforce FJR’s continued investment in...
April 29, 2026
Kailas FUGA Team signs Spanish Trail Elite Azara GARCIA DE LOS SALMONES
Guangzhou, China (April 29, 2026) /ENDURANCE SPORTSWIRE/ - Kailas FUGA has announced the signing of Spanish female athlete Azara GARCIA DE LOS SALMONES for Kailas FUGA Team. As the fifth elite to join Kailas FUGA Team in Spain since 2023 with athletes including Alvaro Gonzalez Del Salto, Aritz Egea Caceres, José...
April 29, 2026
Tern Bicycles Selects BikeInsure as Official Electric Bike Insurance Partner
Lakewood, CA — April 29, 2026 /ENDURANCE SPORTSWIRE/ - Tern, a global leader in electric cargo bikes and urban mobility solutions, has selected BikeInsure as its Official Electric Bike Insurance Partner under a new multi-year agreement. The partnership provides Tern customers with access to opt-in electric bike insurance designed specifically...
