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Sponsorship
February 5, 2021
National Multisport Nonprofit Seeks Donors, Sponsors and Partners for its 2021 Nationwide TRIAD Initiatives Benefitting Youth
Baltimore, MD. - The International Association of Black Triathletes (IABT) is a national humanitarian nonprofit dedicated to providing advancement for urban youth and communities they represent through the sport of triathlon by being a gateway to reduce academic and health disparities and to increase opportunities for collegiate studies, internships, and...
February 5, 2021
The Continent’s Best Obstacle Course Racers Descend on North Lake Tahoe, CA for the 2021 Spartan North American Championship Presented by Yokohama
BOSTON, Mass. (February 4, 2021) – Spartan®, the world’s leading endurance sports and wellness brand, will once again return to the rugged mountains of Squaw Valley | Alpine Meadows in North Lake Tahoe, CA — host of the 1960 Winter Olympics — for the 2021 Spartan North American Championship on...
February 4, 2021
2021 Ambassadors Announced for Race Day Events
Race Day Events is proud to announce their 2021 Ambassadors. “We love connecting with the endurance sports community and launching our ambassador program allows us to expand that reach even further,” Director of Marketing Victoria Rouse said. “This is our inaugural year for the program, and we’re excited to build...
February 4, 2021
FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term
BOSTON, Mass. – FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal. “Spartan athletes have long-come to know and...
February 4, 2021
NATHAN Sports Partners with Black Girls RUN!, Supporting Black Women in the BGR! Community Seeking to Develop and Maintain an Active Lifestyle
Fountain Valley, CA (February 4, 2021) — NATHAN Sports is proud to announce a new partnership with Black Girls RUN!, providing gear and financial support to further the mission of the organization—inspiring women to develop and maintain an active and healthy lifestyle. Black Girls RUN! was founded in 2009 in...
February 3, 2021
P3R Partners with Magee-Womens Research Institute & Foundation to Empower and Support Women on Their Health and Wellness Journeys
PITTSBURGH, PA (February 3, 2021) – Today, on National Girls & Women in Sports Day, P3R is proud to announce a new partnership with Magee-Womens Research Institute & Foundation (MWRIF). P3R, the engine behind the DICK’S Sporting Goods Pittsburgh Marathon and the creators of the Ready.Set.MOVE. subscription box, and MWRIF are...
February 3, 2021
PEARL iZUMi Unveils The Crew
LOUISVILLE, Colo. (Feb. 3, 2021) — PEARL iZUMi, the world leader in cycling apparel and footwear, is pleased to introduce The Crew, a unique team of brand representatives. The Crew includes over 65 diverse individuals including professional road, gravel and mountain bikers, triathletes, bike packers, community cycling leaders and activists, coaches, content...
February 3, 2021
BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events
Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...
February 3, 2021
Zone3 USA Partners with One With The Ocean
BOULDER, Colorado, February 3rd, 2021– Zone3 USA has partnered with One with the Ocean, the largest global open water swim community serving over 3500 swimmers around the world which focuses on open water swim education and keeping our oceans clean. “We are proud to partner with One with the Ocean,”...
February 2, 2021
Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021
Boston, Mass. - Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental...
February 1, 2021
USA Triathlon Partners with Compeed as Exclusive Blister Care Partner Through 2023
COLORADO SPRINGS, Colo. — USA Triathlon today announced a partnership with Compeed, an expert brand of hydrocolloid gel cushions for the treatment and prevention of blisters, as the organization’s Exclusive Blister Care Partner through 2023. Compeed Advanced Blister Care cushions use hydrocolloid technology, an active gel with moisture absorbing particles,...
February 1, 2021
Panaracer launches US ambassador program as a celebration of community
HAYWARD, CA (February 1, 2021) — Tire manufacturer Panaracer USA is pleased to announce the launch of its first ambassador program, currently open for applications. Marketing efforts aside, the brand’s first foray in ambassadorship is really a celebration of community. “Thanks to the digital age in which we live, the...
January 29, 2021
RaceHawk Named Official Race Registration Platform of the Speedo SALT Series
St. Augustine Beach, Florida – RaceHawk, powered by EventConnect, becomes the official race registration platform of the Speedo SALT Series. For well over a decade, RaceHawk built a reputation as the “go to” registration platform for endurance sports in the State of Florida. Recently under new ownership, the RaceHawk platform...
January 28, 2021
Pro Triathlete Ashleigh Gentle Re-Signs with Felt Bicycles for 2021
Rancho Santa Margarita, California (January 28, 2021)— Felt Bicycles is excited to announce that pro triathlete Ashleigh Gentle has renewed her partnership with the Southern California brand for the 2021 season. The Australian star first joined forces with Felt Bicycles in 2014. Since then, Gentle has scored some incredible racing...
January 28, 2021
USA Cycling and NICA Announce Shared Commitment to Champion the Development of Youth Cycling
COLORADO SPRINGS, Colo. - USA Cycling (USAC) and the National Interscholastic Cycling Association (NICA), a non-profit organization that develops interscholastic mountain biking programs for student-athletes across the United States, are excited to announce a formal sponsorship to increase accessibility to cycling in America. With a mutual commitment to getting more kids...
January 28, 2021
Ultraman World Champion Dede Griesbauer Joins Team UCAN
The Ultraman World Record holder, Dede Griesbauer, has officially joined Team UCAN. Dede, at age 49, broke the world record at Ultraman Florida 2020 by over an hour with a time of 22 hours 48 minutes and 31 seconds and won the women's race by nearly 4 hours. Dede had...
January 27, 2021
Machines For Freedom Named Title Sponsor of Stamina Racing Collective
Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme,...
January 27, 2021
Zone3 Becomes Official Partner of United States Masters Swimming
SARASOTA, Fla. — Zone3 has become an official partner of U.S. Masters Swimming, the two organizations announced on Wednesday. Zone3 will be the title partner of an open water virtual event to be hosted this summer on Swim.com, and will provide benefits and engagement opportunities for USMS members. “Open water...
January 26, 2021
PeopleForBikes Joins The Big Gear Show as Presenting Sponsor
PARK CITY, UT – The Big Gear Show, the first of its kind outdoor and bike hardgoods buying and demo experience debuting in Park City, Utah in August of this year, announces PeopleForBikes as presenting sponsor. PeopleForBikes builds a favorable bike business environment through legislation and regulation, and works to...
January 26, 2021
deboer wetsuits partners with 2019 Ironman European Champion, Skye Moench
Stamford, CT, Release: January 26, 2021. deboer wetsuits is proud to announce its partnership with Skye Moench. In 2019 Moench staked her claim as one of the top long course triathletes in the world when she won the Ironman European Championship in Frankfurt, and followed that up with a win...
January 26, 2021
Aqua Lung Welcomes World-Renowned Wildlife Photographer and Conservationist Paul Nicklen as a Global Ocean Ambassador
CARROS, France (January 26, 2021) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, today announced world-renowned wildlife photographer and conservationist Paul Nicklen is joining the brand as a global ocean ambassador. As part of the partnership, Nicklen will exclusively use...
January 24, 2021
That’s a Wrap: More Than 1,000 Attend Endurance Exchange Virtual Industry Conference
COLORADO SPRINGS, Colo. — The second annual Endurance Exchange, the premier industry-wide conference for endurance sports hosted by USA Triathlon, came to a close Saturday after three days of education, inspiration and connection in and around the multisport community. The virtual event drew more than 1,000 total attendees — nearly...
January 21, 2021
Surf City Marathon, WOLFpak Announce 2021 Partnership
HUNTINGTON BEACH – January 21, 2021 – Motiv Sports, operators of the Surf City Marathon, today announced a new partnership with motivational lifestyle brand WOLFpak, as the official backpack partner of the 2021 event. The partnership kicks off with the 25th edition of the Surf City Marathon and Half Marathon...
January 20, 2021
deboer wetsuits partners with Ironman 70.3 World Record Holder Kristian Blummenfelt
Stamford, CT, Release: January 20, 2021. deboer wetsuits is thrilled to announce a multi-year partnership with Kristian Blummenfelt. At only 26 years-old Blummenfelt has already set the Ironman 70.3 World Record (3:29:04), won the WTS Grand Final, and represented Norway at the 2016 Olympics. deboer wetsuits is very excited that Blummenfelt has chosen...
January 20, 2021
Challenge Family and ABUS conclude three-year agreement
In a year in which the safety of athletes plays a more prominent role than ever before, CHALLENGE FAMILY and ABUS are more than satisfied to announce a three-year partnership to take athletes' safety to the next level. This safety that comes with this partnership logically has nothing to do with the...
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