April 28, 2022

San Francisco Marathon Partners Up With Nella by FitBiomics

San Francisco, CA /ENDURANCE SPORTSWIRE/ – The San Francisco Marathon is happy to announce a partnership with FitBiomics and their first product Nella, a performance probiotic geared specifically toward people with active lifestyles. “Gut bacteria play an important role in human health, such as supplying essential nutrients, synthesizing vitamin K,...

April 28, 2022

Pacing to Perfection: FORM and Pho3nix Sub7Sub8 Partner to Break Barriers

Sydney, Australia 28 April 2022 /ENDURANCE SPORTSWIRE/ - Today, Mana Global and the Pho3nix Foundation announce FORM as the official Swim Technology Partner of the Pho3nix Sub7 and Sub8 Project, Powered by Zwift. Set for June 5, 2022 at the Dekra Lausitzring racetrack in Germany, the Pho3nix Sub7 and Sub8...

April 28, 2022

Columbia Threadneedle Investments Boston Triathlon Partners with Amazon to Provide FREE Kids Day Events

BOSTON – April 28, 2022/ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that presents the Columbia Threadneedle Investments Boston Triathlon, today announced that it has named Amazon an Official Community Partner of Kids Day at the Boston Triathlon, and is partnering with Amazon to make registration for Kids Day free...

April 27, 2022

F2C Nutrition Inks Three Year Partnership as Official Nutrition Partner of the Victoria Half and Sprint Triathlon

Vancouver, B.C. – April 27, 2022 /ENDURANCE SPORTSWIRE/ – F2C Nutrition is set to supply the Victoria Half and Sprint Triathlon with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation.  F2C Nutrition was born from the vision...

April 26, 2022

MANA Athletes Step into The Triathlon Spotlight

/ENDURANCE SPORTSWIRE/ - MANA athlete Magnus Ditlev took second place in his Ironman debut last weekend at Ironman Texas. The Dane exited the 3.8-kilometre swim in 15th place, used his renowned bike strength over 180 kilometres to power into the pointy end despite a tire puncture, and battled eventual winner...

April 25, 2022

COROS Partners with Drake University Track & Field/Cross-Country for GPS Technology

Irvine, Calif. /ENDURANCE SPORTSWIRE/ – COROS Wearables, makers of innovative performance GPS Watches and Drake University Athletics announced today a partnership for the Drake cross country and track & field programs.  The programs will use COROS GPS Watches and the coaching staff will utilize the COROS Training Hub’s coaching software...

April 25, 2022

Showcased

The Feed is the Official Membership Benefit Provider of USA Cycling

Broomfield, Colo., April 25th, 2022 /ENDURANCE SPORTSWIRE/ – The Feed and USA Cycling are excited to announce their new partnership, as The Feed becomes an Official Membership Benefit provider to USA Cycling members. The Feed’s online marketplace offers over 250 top brands like Maurten, Clif Bar, Honey Stinger, and USWE and...

April 22, 2022

USA Triathlon Announces Partnerships With Zoot Sports, Spring Sports Nutrition, AIRWAAV And Select Physical Therapy

COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced partnerships with Zoot Sports, Spring Sports Nutrition, AIRWAAV and Select Physical Therapy, four brands in the cycling apparel, nutrition, athlete performance technology and sports medicine and physical therapy categories. “USA Triathlon’s alignment with Zoot Sports, Spring Sports Nutrition, AIRWAAV and Select Physical...

April 22, 2022

Boochcraft Partners with the Santa Barbara Wine Country Half Marathon as Official Hard Kombucha Sponsor

SANTA BARBARA /ENDURANCE SPORTSWIRE/ - Boochcraft, the pioneer in the hard kombucha space, today announced an innovative new partnership with the Santa Barbara Wine Country Half Marathon, presented by Chumash Casino Resort, as the Official Hard Kombucha sponsor. The agreement includes on-site signage, sampling and activation during the post-race festival...

April 19, 2022

ROKA and IRONMAN Extend Longstanding Relationship for Swimwear; Expands Relationship to also include Technical Eyewear and Performance Eyewear Category to Partnership

TAMPA, Fla. / AUSTIN, Texas (April 19, 2022)/ENDURANCE SPORTSWIRE/ – IRONMAN and ROKA, the Austin-based multisport performance brand, announced today, they have extended and expanded their global partnership of ROKA as the Official Swimwear Partner of Global IRONMAN® Triathlon series, and in addition, expanded the relationship to also include Official...

April 19, 2022

Trifecta Named Official Meal Delivery Service of Spartan U.S.

BOSTON, MASS. (April 19, 2022) /ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, today announced a three-year partnership with Trifecta to be the Official Meal Delivery Service of Spartan U.S. through the 2024 race season. To celebrate the newly minted partnership, Trifecta and Spartan are...

April 18, 2022

Showcased

iFIT Trainer Tommy Rivers Puzey To Lead iFIT Race Series Filmed Live During 2022 Boston Marathon

LOGAN, UT (April 18, 2022)— iFIT, a global leader in connected fitness software, content and equipment, today announced that iFIT Trainer and elite runner Tommy Rivers “Rivs” Puzey will lead the iFIT Race Series during the 2022 Boston Marathon on Monday, April 18.  iFIT will film the race live as...

April 14, 2022

Super League Triathlon Announces Humango As Official Training Platform

/ENDURANCE SPORTSWIRE/ Super League Triathlon (SLT) can today announce that state-of-the-art training platform Humango will become the Official Training Platform partner of SLT in 2022. Humango is revolutionising training via their unique platform which is designed to improve athletic motivation and performance for athletes of all levels. Whether you’re an...

April 14, 2022

Battleship 12K Announces Publix as Official Title Sponsor

SPANISH FORT, AL. /ENDURANCE SPORTSWIRE/ – FRESHJUNKIE Racing and the Battleship 12K are proud to announce that Publix will be the new Title Sponsor of the 7th annual Battleship 12K in Spanish Fort, AL. The Veterans’ Day celebration began in 2015 to pay tribute to those who defend our freedom...

April 14, 2022

Showcased

Olympic Medalist Molly Seidel Chooses 100% Performance Eyewear

SAN DIEGO, Calif. – April 14, 2022 - /ENDURANCE SPORTSWIRE/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear from 100% 's Sport Performance and Active Performance collections. “Molly is a tenacious, strategic and...

April 13, 2022

2022 KINeSYS Champion Applications Now Open

/ENDURANCE SPORTSWIRE/ – KINeSYS Performance Sunscreen has opened applications for its 2022 Brand Ambassador Program. Now in its fourth year, the hugely successful program will once again be growing the Champion community, this year featuring over 80 Ambassadors. KINeSYS is inviting individuals from Canada and the USA who are passionate...

April 13, 2022

Two-time Olympian, Boston Marathon Champion, Des Linden, Joins InsideTracker Endurance Team

CAMBRIDGE, Mass.—April 13, 2022/ENDURANCE SPORTSWIRE/ – InsideTracker, the leading personalized performance and nutrition system, today welcomed professional long-distance runner, Des Linden, 38, to its endurance team. Linden joins other notable endurance pros like Shalane Flanagan, Tim O’Donnell, Mirinda Carfrae, Sally McRae and Dean Karnazes who rely on InsideTracker to optimize...

April 13, 2022

Pikes Peak APEX and Subaru continue Founding Partner Relationship

Colorado Springs, CO, April 13, 2022/ENDURANCE SPORTSWIRE/ – Sports Strategies announces a multi-year partnership with Heuberger Subaru as a Founding Partner of The Pikes Peak APEX presented by RockShox. Heuberger Motors has a long history of partnering with mountain biking and outdoor events and is committed to the outdoor community in...

April 12, 2022

Woodward Becomes Home for USA Cycling BMX Freestyle National Team Through 2028

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling and Woodward - a global experiential action sports company - create a pathway for riders of all abilities with their new partnership lasting through 2028. From beginner BMX riders all the way up to Team USA, this partnership provides a constant platform...

April 12, 2022

BOA Nutrition Teams with Georgia Sports Medicine Director Ron Courson and Bulldogs’ All-SEC Tackle Devonte Wyatt

RALEIGH, N.C. (April 12, 2022) /ENDURANCE SPORTSWIRE/ – BOA Nutrition, continues to ride a wave of momentum by adding Ron Courson, Director of Sports Medicine at the University of Georgia, to the company’s medical advisory board. Courson teamed up with BOA earlier this year following a pilot program with the Georgia football...

April 12, 2022

Hammer Nutrition Increases Support of Whitefish Marathon as Presenting Sponsor

WHITEFISH, Mont. (April 12, 2022)/ENDURANCE SPORTSWIRE/ – The Whitefish Marathon is pleased to announce it has secured a multiyear partnership with Hammer Nutrition. A longtime partner since the inaugural event in 2008, Hammer Nutrition has increased its support for the race as its new presenting sponsor. Starting with its 15th...

April 12, 2022

Olympic Triathlon Medalist Kevin McDowell Dives in with FINIS

Livermore, CA /ENDURANCE SPORTSWIRE/ - Global aquatic brand FINIS, Inc. is proud to announce the signing of professional triathlete Kevin McDowell, a 2020 Tokyo Olympic medalist, and USA Triathlon’s 2021 Elite Men’s Olympic/World Triathlon Triathlete of the Year. McDowell made his Olympic debut in Tokyo, recording the fastest split of...

April 11, 2022

USA Cycling Teams with HEADCHECK HEALTH to Prevent Mismanaged Concussions

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for bicycle racing in the United States, and HEADCHECK HEALTH, Inc. (‘HEADCHECK’), a leading tech-enabled provider of concussion protocol management, today announced a landmark agreement making HEADCHECK the Concussion Technology Partner of USA Cycling. As a result, USA...

April 11, 2022

Showcased

Jan Frodeno joins Australian micronutrition start up

/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...

April 8, 2022

NN Extends Running Team Sponsorship For Three Years

Dutch financial services company NN Group has extended their title sponsorship of the NN Running Team, the company reported today.  Along with Nike, NN has sponsored what is the best commercial running team in the world which features Olympic and World Championships medalists like Eliud Kipchoge, Geoffrey Kamworor, Kenenisa Bekele,...