SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 31, 2026
Fleet Feet and Altra Join as Founding Partners of New Podcast for Women Runners
MISSOULA, Mont., CARRBORO, N.C., and DENVER, Colo. (July 31, 2026) /OUTDOOR SPORTSWIRE/ — Fleet Feet, the nation’s largest franchisor of locally owned and operated running specialty stores, and Altra, a leading innovator in performance running footwear, have joined as founding partners of "Still Running: 10 Years Apart," a new podcast...
July 30, 2026
WBAL-TV 11, WBAL NewsRadio and 98 Rock Extend Partnership with the Baltimore Running Festival Through 2030
BALTIMORE, MD. (July 30, 2026) /ENDURANCE SPORTSWIRE/ – Corrigan Sports and Hearst Baltimore have extended their exclusive media partnership for the Baltimore Running Festival through 2030, continuing a collaboration that has helped grow one of the nation's premier running festivals for more than 25 years. Since the inaugural Baltimore Running Festival,...
July 28, 2026
Human Powered Health Named Official Performance Partner of the Mesa Marathon and Phoenix Marathon, and the Presenting Sponsor of the Desert Double Medal
PHOENIX, Ariz. /ENDURANCE SPORTSWIRE/ - The Mesa Marathon and Phoenix Marathon are proud to announce Human Powered Health as the Official Performance Partner of both events and the Presenting Sponsor of the Desert Double, reflecting a shared commitment to helping runners perform at their highest level throughout the racing season....
July 28, 2026
Brooks Named Official Footwear and Apparel Sponsor of the Boston 10K for Women
Boston, MA (July 28, 2026) /ENDURANCE SPORTSWIRE/ – Conventures, Inc. today proudly announced Brooks Running as the new Official Footwear and Apparel Sponsor of the Boston 10K for Women, marking the beginning of a new partnership as the iconic race prepares to celebrate its historic 50th running on Saturday, October 10,...
July 23, 2026
Totalsports TWO OCEANS MARATHON powered by BYD welcomes Marathon Tours & Travel as International Travel Partner
July 23, 2026 /ENDURANCE SPORTSWIRE/ - The Totalsports TWO OCEANS MARATHON powered by BYD is proud to announce a three-year partnership with Marathon Tours & Travel (MTT), which will serve as the event's exclusive International Travel Partner for the 2027, 2028 and 2029 editions. "We are excited to welcome Marathon...
July 23, 2026
Team Novo Nordisk and Gaciron partner to keep riders visible and safe in all conditions
ATLANTA, GA, USA — 23 July 2026 /ENDURANCE SPORTSWIRE/ - Professional cycling happens in every kind of light and the thousands of kilometers riders log before dawn, through winter, and after dusk are where being seen on the road matters most. Team Novo Nordisk, the world's first all-diabetes professional cycling...
July 22, 2026
T100 Partners with Oakley Meta Glasses: Could This Change Triathlon Coverage?
At the Sokin San Francisco T100 in June, we had the privilege of not only watching athletes (both professional and amateur) trial the Oakley Meta glasses during the race, but also of borrowing a pair ourselves, and to say we were blown away is an understatement. Firstly, while reporting on...
July 16, 2026
Challenged Athletes Foundation Names Alaska Airlines Official Airline Sponsor of the San Diego Triathlon Challenge Fueled by Toyota
SAN DIEGO, Calif. /ENDURANCE SPORTSWIRE/ - Challenged Athletes Foundation (CAF) today announced Alaska Airlines as the Official Airline Sponsor of the 2026 San Diego Triathlon Challenge fueled by Toyota, helping expand travel support for athletes with physical disabilities traveling from across the country to participate in CAF’s signature community event. The...
July 14, 2026
Dryrobe® Returns for Third Year as Official Change Robe of Beyond The Breakers
July 14, 2026 /ENDURANCE SPORTSWIRE/ — Beyond The Breakers, the annual open water swimming summit returning for its third year November 14–15, 2026 at Bentley University in Waltham, Massachusetts, has announced that Dryrobe® will continue as the Official Change Robe for Beyond The Breakers. Founded in 2010, Dryrobe® is the...
July 10, 2026
ALWRLD Named Official Apparel Sponsor of the 2027 Las Vegas Marathon
LAS VEGAS, Nev. (July 10, 2026) /ENDURANCE SPORTSWIRE/ - The Las Vegas Marathon is proud to announce ALWRLD as the Official Apparel Sponsor of the 2027 Las Vegas Marathon, launching a new partnership focused on performance, sustainability, innovation, and creating an elevated race experience for runners from around the world....
