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Sponsorship
July 30, 2020
2020 GAP Relay Presented by UPMC Health Plan Goes Greener, Offsetting Twice as Much Carbon as 2019
PITTSBURGH – P3R has partnered with the Pennsylvania Environmental Council (PEC) to offset the carbon footprint at this year’s GAP Relay presented by UPMC Health Plan. Working together, they were able to offset more than twice as much carbon as last year’s event, making the GAP Relay one of the...
July 30, 2020
COROS named Official Sports Watch of the XTERRA U.S. Trail Run Series
Honolulu, HI (July 30, 2020) – XTERRA today announced a partnership with COROS Wearables Inc. that positions the performance sports technology company as the official sports watch of the XTERRA U.S. Trail Run Series. The alliance puts COROS, makers of premium endurance sports wearables, in a prime position to connect...
July 30, 2020
Gannet Ventures Launched Inaugural American Runs Virtual 5K
McLean, VA - (July 30, 2020) – Gannett Ventures, part of Gannett Co., Inc. (NYSE: GCI), announced the launch of the America Runs Virtual 5K presented by USA TODAY. The event is now open for registration to runners in all 50 states and will be promoted nationally by Gannett’s portfolio...
July 29, 2020
P3R Launches Podcast Highlighting the Running Industry and Runners’ Stories
PITTSBURGH, PA – P3R launches the first season of Behind The Start Line, a podcast series peeling back the curtain on everything that happens before runners prepare to take off on race day. Listeners will hear from co-hosts Troy Schooley, CEO of P3R, and Eric Burnett, P3R Event Emcee, as...
July 29, 2020
iFit Connected Fitness Now Streaming Jordan Walking Tour Series
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming its Jordan Walking Series, a seven-part tour. Like all of iFit’s award-winning workouts, the incline, decline and speed automatically adjust on iFit-enabled treadmills — such as NordicTrack and ProForm — to match the terrain of the actual...
July 25, 2020
MOXiLIFE Nutrition™ and Gritty2gether Connecting Female Athletes
Scottsdale, Arizona - (July 25, 2020) – MOXiLIFE Nutrition™ announces a sponsorship with the fast growing female athlete community platform; Gritty2gether, the latest ‘brainchild’ of Angela Naeth: Pro Triathlete and founder of the all-women’s team Iracelikeagirl. Gritty2gether is connecting women with endurance sport interests like triathlon, cycling, and running to connect,...
July 23, 2020
Barry Bonds, Gates Corporation, FirstBank, VF Corporation, Zwift join Colorado Classic’s effort to financially support women cyclists, even when racing is cancelled
Denver, CO (July 23, 2020)— Legendary baseball star Barry Bonds, Gates Corporation, FirstBank, VF Corporation, and Zwift are the latest to clip in or step up to support the Colorado Classic in their effort to support female professional cyclists during a time when most racing opportunities have been cancelled or postponed....
July 23, 2020
Tracksmith Launches Fellowship to Support New Voices in Running
BOSTON (July 23, 2020) – Tracksmith, an independent running brand, today announces the launch of the Tracksmith Fellowship, a grant program to support emerging voices in the sport. Creatives across all disciplines are invited to apply for the fellowship, which will provide funding and mentorship for projects grounded in the runner’s...
July 22, 2020
Runners face potential contract reductions for failing to race in 2020
While many runners are taking this season to explore some new running distances, only a few are completing three or more in a day. Educated members of the running community speculated that this unorthodox compilation of events and times is to fulfill athlete contracts, which can stipulate that runners must...
July 22, 2020
U.S. Ski & Snowboard selects Addaday as Official Handheld Recovery Equipment Partner
SANTA MONICA, Calif., July 22, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding. The new multi-year partnership brings...
July 22, 2020
Mizuno to sponsor the Honolulu Marathon
Mizuno has been confirmed as a supporting sponsor of the Honolulu Marathon. At this year’s event, scheduled for December 13, 2020, the Japanese run apparel specialist will provide all finisher, commemorative and volunteer shirts and sell official merchandise at the Honolulu Marathon Expo. The Honolulu Marathon was first held in...
July 21, 2020
Clif Bar Named as Presenting Sponsor of the Indianapolis 500 Mile Challenge, benefitting the 500 Festival
INDIANAPOLIS (July 21, 2020) –The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announced that Clif Bar will be the new Indianapolis 500 Mile Challenge presenting partner for 2020. The Indianapolis 500 Mile Challenge, presented by Clif...
July 21, 2020
rabbit Athlete Adam Kimble Sets New Fastest Time on the Tahoe Rim Trail
Lake Tahoe, California - Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a record-setting time of 37 hours and 12 minutes, bettering the previous fastest known time (FKT) by...
July 21, 2020
The Pro’s Closet Sponsors Elite Women’s Zwift Team
(Boulder, CO – July 21, 2020) - The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling gear, today announces the addition of a women’s roster to their successful Saris + The Pro’s Closet elite Zwift eRacing team. With events like the Virtual Tour de France and...
July 20, 2020
The Summer Ready.Set.MOVE. Box Aims to Support Runners as they MOVE through the Summer heat
PITTSBURGH (July 20, 2020)– Things are heating up, and as runners continue to head outside to get some miles in, Ready.Set.MOVE. is aiming to help runners beat the heat. This season’s box understands the importance of hydrating and replenishing your body, especially on hot runs with everything from travel water...
July 16, 2020
USA Triathlon Launches “Transition 3” Elite Athlete Career, Education and Wellness Program
COLORADO SPRINGS, Colo. — USA Triathlon today officially launched Transition 3 (T3), a new elite and para elite athlete service program developed by the National Governing Body to provide educational, career and wellness support for professional triathletes as they prepare for life after sport. The program offers resources to guide...
July 15, 2020
Athletes of Elite Runner Management To Race Saturday
This Saturday, July 18, eight professional athletes of Elite Runner Management will run a virtual marathon relay to raise donations for victims of the COVID-19 pandemic. “Since most races have been postponed or canceled due to the virus, the marathon relay will give my athletes an opportunity to do what...
July 8, 2020
Utah Jazz, Cotopaxi Team Up to Support COVID-19 Relief with Exclusive #OneUtah T-shirts
Salt Lake City, UT. July 8, 2020 - B Corp and outdoor brand Cotopaxi and the Utah Jazz have joined together to support their home state’s COVID-19 relief efforts through sales of limited edition #OneUtah T-shirts, which are now available for purchase. Proceeds will benefit the COVID-19 Community Response Fund, which...
July 8, 2020
USA Artistic Swimming Announces Partnership with Xero Shoes
COLORADO SPRINGS, CO– (July 8, 2020) -USA Artistic Swimming signs Xero Shoes as its official footwear partner providing athletes innovative shoes that match the team’s style in the water. “They are not your conventional shoe, and we are not your conventional sport,” said USA Artistic Swimming CEO, Adam Andrasko. “We...
July 8, 2020
Zenni & World’s Greatest Bring Top Track and Field Athletes Back to ESPN
NOVATO, Calif. (July 8, 2020) -- Zenni, the online optical industry leader, announced today an exclusive partnership with World’s Greatest to broadcast a USA Track & Field-sanctioned pole vault event on ESPN’s YouTube channel including top-ranked vaulters Sandi Morris (U.S.) and Alysha Newman (Canada). The Livestream Games will take place...
July 7, 2020
ElliptiGO Named Title Sponsor of Bike for Humanity II with Bill Walton and Friends
SAN DIEGO, Calif. – ElliptiGO Inc., creator of the world’s first elliptical bicycle, announced today that it is the title sponsor of the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com). Bike for Humanity II will take place around the world on Saturday, July 25th,...
July 7, 2020
Elite Official Partner of 15 Virtual Tour de France Teams for Virtual Tour de France on Zwift
FONTANIVA, ITALY — Elite announces their official partnership with 15 Virtual Tour de France Teams for the Virtual Tour de France on Zwift. The month of July usually means one thing for the cycling world: Tour de France. However, fans will have to wait until the end of August to witness...
July 6, 2020
Tracksmith Introduces the Amateur Support Program for 2021 Olympic Trials
BOSTON (July 6, 2020) – With just under a year until the U.S. Olympic Track and Field Trials in Eugene, OR., independent running brand Tracksmith is launching its Amateur Support Program, a platform to support up-and-coming athletes as they prepare for the Trials and the 2021 season. The program builds on...
July 3, 2020
Swiss Running Brand On Sponsors Olympic Qualifier Jake Riley
July 3, 2020 – PORTLAND, OREGON – Today, On, the fastest-growing running brand in the world, announces the sponsorship of Olympic marathon qualifier Jake Riley; the standout runner who clinched an astonishing second place in the 2020 U.S. Olympic Team Trials Marathon. Bolstering On’s roster, Riley joins the Swiss brand’s...
July 2, 2020
Live Feisty Media launches the Big Fit Girl Uncensored Podcast in partnership with Louise Green
Victoria, B.C. - Live Feisty Media is pleased to announce the release of the podcast Big Fit Girl Uncensored in partnership with author, speaker and coach Louise Green. The podcast, released today, will expand upon the movement that was initiated by Green’s 2017 book, “Big Fit Girl: Embrace the Body...
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