Sponsorship

June 17, 2021

Rugged Races and RAM Racing Become Ventures Endurance

BOSTON, MA (June 17, 2021) — Ventures Endurance, a subsidiary of Gannett and one of the USA TODAY NETWORK Ventures companies, announced today a rebrand of its visual identity and representation across its portfolio of endurance races and events. The rebrand includes the combining of previously acquired Boston-based Rugged Races...

June 17, 2021

ZWIFT Signs on as Title Sponsor Tour de France Femmes

The women’s Tour de France is well and truly in the works, now with the backing of Zwift as their presenting partner. Zwift confirmed on Thursday that they will partner with the A.S.O. to create the Tour de France Femmes avec Zwift in 2022. Furthermore, the virtual platform has signed...

June 17, 2021

Chris Froome, new BKOOL ambassador

Just a few days after announcing his participation in the Tour de France, having overcome his serious injury, Chris Froome becomes the face of BKOOL, an indoor cycling simulator with which he is perfecting his preparation for the French competition. BKOOL is a virtual cycling app which allows you to...

June 16, 2021

Behind Team Psycho’s Storied History of Supporting Olympic Dreams

You've probably never heard of Team Psycho, but you're definitely familiar with the long line of elite triathletes who've been supported by the Boston-based triathlon club. Triathlete

June 16, 2021

Intermountain Healthcare Joins USA Cycling as Official Healthcare Services Provider

COLORADO SPRINGS, Colo. – USA Cycling announced today their new partnership with Intermountain Healthcare, as Official Healthcare Services Provider. Intermountain is a medical service provider in Utah, Idaho, and Nevada. The organization will be providing medical services for the USA Cycling National Team and Olympic Development Academy. “In an effort...

June 16, 2021

IRONMAN and Breitling Partner Together and Launch the Endurance Pro Ironman Watches

NEW YORK, N.Y. / TAMPA, Fla. (June 16, 2021) – Breitling and IRONMAN have signed a long-term partnership and teamed up to co-design the Endurance Pro IRONMAN watches, a special series of Breitling’s ultimate athleisure watch. The result is a set of perfectly lightweight and lighthearted luxury sports watches combining...

June 16, 2021

Tough Mudder and Infinite Hero Foundation Partner to Fundraise for US Veterans

BOSTON, Mass. - Tough Mudder, the global experiential fitness entertainment brand, is partnering with the Infinite Hero Foundation to stop the cycle of US veteran suicide. The Infinite Hero Foundation advocates for our veterans’ needs and dedicates resources to support their mental, physical and emotional wellbeing. Together the organizations have...

June 16, 2021

RRCA Welcomes Your New Running BFF, Zespri™ SunGold™ Kiwifruit, As An Official Sponsor

Arlington, VA (June 16, 2021) - The Road Runners Club of America (RRCA) is pleased to welcome Zespri SunGold Kiwifruit as an Official Sponsor for the summer season. In partnership with Zespri we’ll work together to inspire our community of runners to discover better snacking on and off the pavement without compromising on taste. Zespri SunGold Kiwifruit are the perfect...

June 16, 2021

Momentous Bolsters Athlete Ambassador Team with Morgan Pearson Partnership

(JACKSON HOLE, WY—June 16, 2021) – Momentous, a premium sports nutrition company known for its line of NSF-certified protein powders and supplements, has teamed up with leading triathlete Morgan Pearson. He joins an elite team that also includes leading runners Emma Coburn, Emma Bates, and Molly Seidel, climber Alex Honnold, CrossFit...

June 15, 2021

PTO Supports the SUB7 and SUB8 Project

15 June 2021.- The Pho3nix Foundation today announced their partnership with the Professional Triathletes Organisation (PTO) for their ground-breaking Sub7 Sub8 Project. The attempt, set to take place in 2022, pits four of the world’s best athletes against each other in a bid to break the mythical 7-hour (mens) and 8-hour...

June 15, 2021

Tissot and USA Cycling Announce Partnership

Tissot is proud to announce a multiyear partnership with USA Cycling, the national governing body for the sport of cycling in the United States. International competitive cycling has been part of Tissot’s DNA since the brand was founded, and more officially so in the 80’s when the watchmaker became Official...

June 15, 2021

2021 Little Rockers Kids Marathon Registration Opens June 28

LITTLE ROCK, Ark.  – Little Rock Marathon race officials announced today that registration for the Little Rockers Kids Marathon, presented by the Hatcher Agency, will open on June 28. The Little Rockers Kids Marathon is a family-friendly event to be held Saturday, Nov. 20, 2021 at 11:00 a.m.  The Little...

June 11, 2021

Supernus Partners with Davis Phinney Foundation Virtual Event to Support Parkinson’s Wellness and Education

Boulder, CO— As an organization dedicated to wellness and education to help people and families affected by Parkinson’s, the Davis Phinney Foundation is excited to announce a partnership with Supernus Pharmaceuticals, as a new sponsor for the Every Victory Counts Challenge–a virtual event full of activity and fun for all...

June 11, 2021

Apex Benefits to Sponsor Beyond Monumental’s Youth Health & Wellness Program

(INDIANAPOLIS – JUNE 11, 2021) –Apex Benefits is pleased to announce a multi-year partnership with Beyond Monumental as the organization’s first title sponsor of its youth health and wellness program centered around running. The program, the Apex Benefits Monumental Kids Movement, is a seven-to nine-week program culminating with students running...

June 11, 2021

DeSatnick Real Estate to partner with DelMoSports as Title Sponsor of Iconic Escape the Cape Triathlon

Cape May, NJ – DelMoSports is pleased to announce that DeSatnick Real Estate will be the first ever Title Sponsor of the Escape the Cape Triathlon and Open Water Classic (ETC). Scheduled for August 29th this year, and returning to its normal June date in 2022, the ETC has become...

June 10, 2021

Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund

Colorado Springs, CO, June 10, 2021 – Sports Strategies announces Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund. The PPORA Board of Directors approved an allocation of $20,000, which includes funds reserved from 2020, as well as revenue forecasted to...

June 10, 2021

Velo Launches Ambassador Program

Velo Saddles, the global leader in OEM/ODM saddle manufacturing, is pleased to announce the launch of its 2021 ambassador program, currently open for applications. The goal of the Velo Saddles Ambassador Program is to create a mutually beneficial relationship with enthusiastic riders and adventurers in North America. Founded in 1979,...

June 9, 2021

Professional Triathletes Organisation Name Garneau as Official Outfitter of Team Internationals at The Inaugural Collins Cup

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Garneau will be the Official Team Internationals Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...

June 8, 2021

CRAFT Sportswear Expands Endurance Sports Footprint, Partnering with Spartan Trail and Tough Mudder

BOSTON, Mass. (June 8, 2021) – Swedish-based CRAFT Sportswear has expanded its relationship with endurance sports leader Spartan by adding its designation of  official “performance apparel and footwear” partner of the brand’s Obstacle Course Racing (OCR) entity to Spartan Trail and Tough Mudder. The multi-year deals also name CRAFT as...

June 8, 2021

USA Cycling Announces Skratch Labs as an Official Sponsor

COLORADO SPRINGS, Colo. – USA Cycling is proud to announce their new partnership with Skratch Labs, an innovator in sports nutrition. Based in Boulder, Colorado, Skratch Labs was founded by two cycling pros, Dr. Allen Lim and Ian MacGregor, who spent years on the Pro Cycling Tour watching teammates eat...

June 8, 2021

Jaybird Partners With Five-Time NBA All-Star Jimmy Butler

PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...

June 8, 2021

Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series

LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...

June 8, 2021

Liv Cycling Welcomes Anita Naidu

NEWBURY PARK, Calif. (June 8, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the trailblazers and programs that elevate inclusion in cycling, the Liv Global Ambassador program recognizes outstanding...

June 4, 2021

J&A Racing partners with MarathonFoto to capture athletes’ images at the J&A Racing series of races as their official race photography provider.

J&A Racing is welcoming back live events.  Runners will be welcomed back to the start line with photos from MarathonFoto. J&A Racing has partnered with MarathonFoto to provide participants images across their entire series of races.  The series starts with MSP Big Blue 5K in August, the Bayport Foundation Crawlin Crab...

June 4, 2021

Team Evergreen Announces Gravity Haus as a Presenting Sponsor of the Triple Bypass

EVERGREEN, CO, June 4, 2021 -- Team Evergreen proudly welcomes Gravity Haus as a new presenting sponsor to the Triple Bypass and a supporting sponsor to Beti Bike Bash, The Hundo, and Mount Evans Hill Climb. Gravity Haus is an inclusive community that enables a modern active lifestyle that seamlessly...