SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 25, 2026
Marathon of the Treasure Coast Welcomes Cleveland Clinic as Signature Sponsor
Stuart, FL (February 25, 2026) /ENDURANCE SPORTSWIRE/ — The Marathon of the Treasure Coast Presented by Publix is proud to announce Cleveland Clinic as the Signature Sponsor of the 2026 Marathon of the Treasure Coast, further strengthening the event’s commitment to health, wellness, and community impact across the Treasure Coast....
February 24, 2026
USA Cycling and TrainingPeaks Continue Longstanding Partnership Supporting Athlete and Coach Development
COLORADO SPRINGS, Colo. (February 24, 2026) /ENDURANCE SPORTSWIRE/ – USA Cycling and TrainingPeaks today announced the continuation of their longstanding partnership through 2028, supporting athlete training, coach education, and performance at all levels of the sport. This partnership reflects a shared commitment to helping athletes and coaches train smarter, perform...
February 24, 2026
ShowcasedUNDRBUDR Deepens Commitment to U.S. Cycling with Dust Bowl 100 Route Sponsorship, Elite Athlete Partnership, and Continued National Event Support
Montclair, NJ - 24 February 2026 /ENDURANCE SPORTSWIRE/ - UNDRBUDR Inc. (“UNDRBUDR”), a performance-driven skincare brand built by and for athletes, today announced a series of new and continuing partnerships that deepen its commitment to the cycling community across the United States. Dust Bowl 100 Route Sponsorship In 2026, UNDRBUDR...
February 24, 2026
Miwok 100K Announces The North Face as New Title Sponsor
Stinson Beach, CA /ENDURANCE SPORTSWIRE/ - The Miwok 100K, one of the most respected ultramarathons in the United States, is proud to announce a new title partnership with The North Face. Beginning in 2026, the race will officially be known as the Miwok 100K Presented by The North Face. Known...
February 24, 2026
Shimano Expands Sponsorship of U23 Entries to Gran Fondo National Series Cycling Events
Gettysburg, PA (February 24, 2026) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced that Shimano is expanding their long-running sponsorship of the Junior (U18) and Under 23 (U23) age group categories at Gran Fondo National Series events. To support and inspire young riders to participate in gran fondo events,...
February 24, 2026
ASICS Los Angeles Marathon and Postmates Announce “Delivery Runners” at Mile 23
LOS ANGELES, Calif. (February 24, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, is announcing a new partnership with Postmates, naming the platform its Official Food Delivery Service Partner. With the partnership, for the first time ever, Postmates will be delivering to runners on...
February 23, 2026
ASICS Named Official Footwear and Apparel Partner of Harpoon 5-Miler Powered by Needham Bank
BOSTON, MA — February 23, 2026 /ENDURANCE SPORTSWIRE/ - Harpoon Brewery today announced that ASICS has signed on as the Official Footwear and Apparel Partner of the 25th Annual Harpoon 5-Miler powered by Needham Bank, returning on Saturday, May 16. The partnership is deeply rooted in Boston and committed to...
February 23, 2026
Delaware Valley BMW Dealers Return as Official Automotive Partner of the Saucony Love Run Philadelphia
PHILADELPHIA, Pa. /ENDURANCE SPORTSWIRE/ - The countdown to race weekend is officially on. The Saucony Love Run Philadelphia, one of the city’s most anticipated spring running events, will take place Sunday, March 29, 2026, with race weekend festivities kicking off March 27–28 at the Pennsylvania Convention Center. More than 13,000...
February 23, 2026
Brooks Running Signs On As Official Footwear and Apparel Partner of the Phoenix Marathon
PHOENIX, Ariz./ENDURANCE SPORTSWIRE/ - The Phoenix Marathon, which returns Dec. 12, has announced a new partnership with Brooks Running. The market-leading performance running brand has penned a two-year deal with the event, and will be the Official Footwear and Apparel Partner of the Phoenix Marathon. Runners, spectators and locals will...
February 23, 2026
Vekta adopted by multiple WorldTour teams as AI-powered coaching platform gains momentum in pro cycling
Paris, France (February 23, 2026) /ENDURANCE SPORTSWIRE/ – Vekta, the AI-powered training and coaching platform for endurance sport, is accelerating its presence at the highest level of professional cycling, with multiple WorldTour and elite development teams now using the platform as part of their trusted training and performance ecosystem. Newly joining...
