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Sponsorship
April 30, 2020
Nuun Hydration Announces Partnership with Cody Kelley for 2020
SEATTLE April 29, 2020- Nuun Hydration is proud to welcome Cody Kelley to their roster of sponsored athletes for the 2020 season. Kelley will be the first athlete to wear a custom Nuun-branded helmet, a move that points to an evolution in Nuun’s athlete sponsorship strategy. Based in Salt Lake...
April 30, 2020
New Partnerships and New Medals As COVID-19 Impacts Race Schedules
The coronavirus pandemic has upended the running world in the same way its changed travel, trade shows, and nearly every other aspect of daily life. Races around the world have been postponed until later in the year, including the Oklahoma City Memorial Marathon normally run in April in conjunction with...
April 29, 2020
ATRA Announces Partnership with GU Energy Labs
Colorado Springs, CO ----- The American Trail Running Association (ATRA) will feature GU Energy Labs as a member of its Event Standards Program. ATRA’s Event Standards Program debuted in 2012 and now includes vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for...
April 29, 2020
CHALLENGENORTHAMERICA, USA Triathlon and The Professional Triathletes Organisation To Partner at Iconic CHALLENGEDAYTONA Race in December
Daytona Beach and Colorado Springs, USA and London, England – It was announced today that USA Triathlon and the Professional Triathletes Organisation have joined forces with CHALLENGENORTHAMERICA to be part of its iconic CHALLENGEDAYTONA race at Daytona International Speedway on December 4th, 5th and 6th. The three-day triathlon festival will...
April 28, 2020
VirtualSportsRacing.com Announces $1 Sign-Up for Event Organizers Hosting Virtual Endurance Events
Dallas, Texas – April 28, 2020 – VirtualSportsRacing.com, an innovative digital platform for virtual sports races, events and challenges, today announced $1 per registration pricing for all race directors, event organizers, brands and charities looking to host virtual endurance, multisport and gym events for their participants for events starting any time...
April 22, 2020
Help Get Sponsors to Provide Free Software to All
Raleigh, NC – Help Get Sponsors, Inc, the award winning sponsorship software company behind HelpGetSponsors.com, is opening up it’s complete suite of software tools available at no charge to users, effective immediately. Free access to the HelpGetSponsors.com Mid-Level Package will be extended to all current and future customers. Usage of...
April 21, 2020
USA Triathlon Foundation Partners with The Vice Wine, Makers of “The Tri Blend”
COLORADO SPRINGS, Colo.— The USA Triathlon Foundation today announced a partnership with The Vice Wine, a luxury winery based in Napa Valley, California, and operating out of California and New York, through 2022. Proceeds from The Vice Wine’s triathlon-inspired luxury limited edition batch The Tri Blend will benefit the USA...
April 17, 2020
Former MLB Star Eric Byrnes and Let Them Play Foundation Release “Let Them Play — A Triathlon Across America”
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with the Let Them Play Foundation, founded by former MLB outfielder and avid triathlete Eric Byrnes and his wife Tarah Byrnes, to support the release of the documentary film “Let Them Play — A Triathlon Across America.” Presented by Taikuli...
April 16, 2020
PTO Members Unite To Launch PTO Hub A Home For Inspiration, Motivation and Entertainment
LONDON, ENGLAND: The Professional Triathletes Organisation and its professionals today announced the launch of the PTO Hub, a central location for content generated by PTO members to support, encourage and inspire in these uncertain times. The PTO Hub showcases the world’s top professional triathletes reaching out through a combination of...
April 14, 2020
Tony Kanaan Names INFINIT Nutrition as Primary Nutrition Sponsor
Cincinnati, Ohio, April 14, 2020: Tony Kanaan, INDYCAR Series driver and triathlete has announced a partnership with INFINIT Nutrition, the Original Custom Nutrition Company. Kanaan will be fueled by INFINIT while driving the No. 14 car in five events this year with AJ Foyt Racing, which he has announced will...
April 13, 2020
USA Triathlon, Challenged Athletes Foundation Name Five Members of Inaugural Junior Paratriathlon Development Program
COLORADO SPRINGS, Colo.— USA Triathlon and the Challenged Athletes Foundation (CAF) today announced the five members of their inaugural Junior Paratriathlon Development Program, a first-of-its-kind collaboration designed to support aspiring young paratriathletes ages 12-17 with grant funding, coaching guidance, apparel and other development resources. The five athletes selected for the...
April 6, 2020
Two-Time IRONMAN World Champion Patrick Lange (DEU) Crowned Champion of First Men’s IRONMAN VR Pro Challenge
TAMPA, Fla. – Following the professional women’s historic day of racing on Saturday, it was the men’s turn Sunday with two-time IRONMAN World Champion, Patrick Lange (DEU) taking the title in the inaugural IRONMAN® VR™ Pro Challenge race. Utilizing Official Virtual Training partner ROUVY’s augmented reality to race, four professional...
April 3, 2020
USA Duathlon Virtual Run-Bike-Run Presented by TOWER 26 Will Support Multisport Community Members Impacted by COVID-19
COLORADO SPRINGS, Colo.— USA Triathlon today announced it will host a virtual duathlon from April 10-May 17 to support members of the multisport community impacted by the COVID-19 pandemic. The USA Duathlon Virtual Run-Bike-Run presented by TOWER 26 is free to enter and offers both a sprint- and standard-distance option,...
April 1, 2020
Pro teams ask UCI for financial flexibility amid coronavirus shutdown
Professional teams across the peloton are battening down the hatches to try to weather the coronavirus shutdown, and they’re asking the UCI for help. Read more on VeloNews.
April 1, 2020
Boulder’s iKOR Labs Announces Sponsorship of the World Jigsaw Puzzle Federation (WJPF)
Boulder, Colo. (April 1st, 2020) – iKOR Labs, Boulder-based producers of the highly bioavailable, recovery-enhancing CBD (cannabidiol), today announced that it will be the exclusive CBD sponsor for puzzle doers everywhere. The partnership is a natural fit for iKOR and its goal of sharing the health and recovery benefits of its CBD...
March 31, 2020
PeopleForBikes launches Ride Spot ambassador program
BOULDER, COLO. (March 31, 2020) — Are you passionate about building community, uniting riders and getting more people on bikes? PeopleForBikes is recruiting ambassadors for Ride Spot, a new digital biking platform developed to make it easier for people to discover, share and enjoy great bike rides. The ambassador program...
March 31, 2020
HOKA Signs Olympic Champion And 3-Time Kona Winner Jan Frodeno
(GOLETA, Calif.), March 31, 2020 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has today announced the signing of triathlon legend Jan Frodeno, as part of a multi-year deal that will see the Olympic champion and 3-time winner of the IRONMAN® World Championship in Kona don the...
March 31, 2020
IRONMAN Announces ROUVY As Official Virtual Cycling Training Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced a multi-year partnership with ROUVY, an industry leader in virtual cycling. As the Official Virtual Training Partner of IRONMAN, ROUVY will offer up to 35 IRONMAN® and IRONMAN® 70.3® bike courses on its platform, providing IRONMAN athletes from around the world...
March 31, 2020
IRONMAN Announces Technogym As Official Global Fitness Equipment Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced Technogym as the Official Global Fitness Equipment Partner. The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete...
March 31, 2020
Run Local Diversifies Virtual Opportunities and Supports Community
San Jose, Calif. (March 31, 2020) – In the wake of California's shelter-in-place orders due to the spread of COVID-19, Run Local has taken a two-pronged approach to supporting its community. The first is providing new, virtual outlets for its community to continue to be engaged from home and the...
March 27, 2020
Race Roster, ASICS, and the Runkeeper™ app team up to offer a more rewarding virtual experience
London, ON — As part of Race Roster’s ongoing effort to support thousands of running events and millions of runners, Race Roster, ASICS and the Runkeeper™ app have teamed up to offer an even more engaging and rewarding virtual event experience. By working together, they are building technology that will...
March 26, 2020
A Guide for Switching Your Event to a Virtual Race
COVID-19 is spreading, forcing event organizers around the world to take measures to protect their communities. Whether or not the virus has affected your area yet, you’re probably at least planning for what you will do if it becomes unsafe to hold your race on its scheduled date. While postponement...
March 26, 2020
World Champion Triathletes Mirinda Carfrae And Timothy O’Donnell Have Joined Forces With Santini Apparel
(Bergamo, Italy March 26, 2020) Santini Cycling Wear will outfit Ironman Champions Mirinda Carfrae and Timothy O’Donnell, whose combined career spans both ITU and Ironman world titles. The two-year partnership will showcase this dynamic duo in the new top of the line Santini X IRONMAN, custom cycling kits, and in...
March 25, 2020
Tokyo 2020 sponsors will retain rights in 2021, says Bach
A number of the IOC’s TOP sponsorship contracts are set to expire at the end of 2020, including those with General Electric, Procter & Gamble and Dow, and their status had been thrown into doubt by the decision to delay the Games amid the ongoing coronavirus pandemic. However, Thomas Bach, president...
March 25, 2020
The rabbit Team Adds Top Ultrarunner Hayden Hawks
March 25th, 2020, Santa Barbara, California - The rabbit team continues to grow in both quantity and quality after a second major signing this month. Hayden Hawks, one of the best U.S. male ultrarunners in recent years, has officially been added to the rabbitPRO roster. Along with the signing of...
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