July 7, 2023

Tailwind Nutrition will fuel runners of the Hardrock 100 Mile Endurance Run as the official nutrition sponsor

Durango, Colo. (July 7) /ENDURANCE SPORTSWIRE/ – Hot off the heels of Courtney Dauwalter’s record-breaking performance at Western States using her signature Endurance Fuel flavor, Dauwaltermelon, Tailwind Nutrition is gearing up for the Hardrock 100 Mile Endurance Run, where its Endurance Fuel will be served at aid stations and Recovery Mix made...

July 6, 2023

Borah returns as official jersey sponsor for Intelligentsia Cup 2023!

July 6, 2023 Chicago, IL /ENDURANCE SPORTSWIRE/ - The Intelligentsia Cup is pleased to announce Borah Teamwear as a returning sponsor - and official jersey supplier - for the 2023 Intelligentsia Cup race series. “We love working with the Borah team! They do a fantastic job of taking our vision...

July 6, 2023

National Cycling League Announces New CEO

/ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL) has brought on experienced sports veteran Andrea Pagnanelli as Chief Executive Officer. “Andrea has been tremendous in building our vision for 2023 and has learned the business inside and out. Andrea's extensive experience working at the intersection of business and sports makes...

July 5, 2023

PTO Unveils Leading Cycling Brand Ekoï As A New PTO Tour Partner

London, UK /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has signed up Ekoï as its first Official Helmet and Sunglasses Partner of the PTO Tour on a new three year deal. The leading cycling brand will begin its partnership at the PTO US Open in Milwaukee on 4-5 August 2023,...

July 4, 2023

Pho3nix Foundation Reaches Milestone

/ENDURANCE SPORTSWIRE/ - At the halfway point in 2023, Pho3nix Kids continues to break new ground and reach more children, supporting the Pho3nix Foundation’s goals to bring sport to kids all over the world – more than half a million participants in four years across eight countries. In Poland, Pho3nix...

July 3, 2023

EKOÏ and Pininfarina Unveil The Aerodinamica Helmet

/ENDURANCE SPORTSWIRE/ - Cycling equipment brand Ekoï is proud to present its new Aerodinamica helmet on the day of the big start of the Tour de France. More than just a name, the Aerodinamica reflects the very essence of its design, with a reference to the history of the designers...

July 3, 2023

National Cycling League Announces Updates and Final Schedule for The Inaugural NCL Cup Series

/ENDURANCE SPORTSWIRE/ - The fourth NCL Cup race—originally scheduled for September 17 in Washington D.C.—has been removed from the original four-race series. The National Cycling League (NCL), the first-of-its-kind professional cycling league, has announced that the remaining two races in the NCL Cup Series will include NCL Cup Denver (August...

June 30, 2023

Champion U.S. Vibram Athlete Summits Denali

“Her Denali Speed Project” focused on empowering women in mountain sports /ENDURANCE SPORTSWIRE/ – Meredith Edwards, a US mountain endurance athlete and member of Team Vibram spent just over a month on Denali pushing for the women’s FKT and summited this month. Bad weather on many days hampered her FKT but...

June 30, 2023

Uber Eats to treat Boulderthon® runners to top-notch experience at new Downtown Start Village

BOULDER, Colo./ENDURANCE SPORTSWIRE/ – Boulderthon®, the fastest-growing running series in Colorado, has announced a brand new partnership with Uber Eats for the 2023 event. The on-demand delivery app and website that helps bring millions of people around the world the things they want at the tap of a button will be...

June 30, 2023

Stoked Oats athlete Gene Dykes an inspiration for all at the 50th running of the Western States Endurance Run

Auburn, CA, June 30, 2023 /ENDURANCE SPORTSWIRE/ - Stoked Oats (SO) athlete and septuagenarian Gene Dykes, inspired all in attendance at the 2023 Western States event, proving that it’s never too late to find passion in running. Although Gene did not finish the race and complete the goal of becoming...

June 29, 2023

Long Beach Marathon Highlights Partnership with the Aquarium of the Pacific for National Aquarium Month

Long Beach, California – June 29, 2023 /ENDURANCE SPORTSWIRE/ – The Long Beach Marathon and Half Marathon is kicking off its partnership with the nonprofit Aquarium of the Pacific during National Aquarium Month in June. The two community institutions are once again coming together to host the Aquarium of the Pacific...

June 29, 2023

USA Cycling Welcomes BikeInsure as Official Bicycle Insurance Partner

Colorado Springs, Colorado /ENDURANCE SPORTSWIRE/ – We are thrilled to announce that USA Cycling has partnered with BikeInsure through 2026, a bicycle insurance company that shares our commitment to promoting the crucial 'need' of protecting bicycles with its specialty bike insurance policy. As a USA Cycling member, you can quickly sign up...

June 29, 2023

46th Crim 10-Mile Race Seeks Title Sponsor

Flint, MI /ENDURANCE SPORTSWIRE/ –The HAP Crim Festival of Races, the signature event of the Crim Fitness Foundation, is returning to the historic bricks of downtown Flint for the 46th time August 25-26. The Festival, home to one of the nation’s largest and oldest 10-mile races, the “Crim,” is seeking a...

June 29, 2023

Chasing Watts releases new details of their Chasing Watts Century Challenge.

/ENDURANCE SPORTSWIRE/ - Chasing Watts, the leading app for connecting cyclists with group rides, is thrilled to announce the fourth edition of the highly anticipated Chasing Watts Century Challenge. This year, the challenge takes on a new and exciting twist, as it puts the power in the hands of ride...

June 29, 2023

Two-Time MLB All-Star Justin Turner Creates Signature Collection with Kaenon Sunglasses

Irvine, Calif (June 29, 2023)/ENDURANCE SPORTSWIRE/ – Kaenon is releasing its first signature sunglass collection with two-time MLB All-Star Justin Turner. The first installment of the Justin Turner Signature Collection from Kaenon includes two versions of the Arcata SR, Turner's preferred model for on-field play. Unlike typical athlete-endorsement relationships, Turner has a...

June 28, 2023

BibRave Elevates Brooks Running Reach to Lifestyle Consumers

Honolulu, HI/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, launched an Influencer campaign as part of their year-long retainer with Brooks Running, to position how Brooks performance running and walking shoes can transition to everyday life and be part of personal fashion expression. The campaign leveraged Brooks’ evergreen...

June 27, 2023

Join the Ride: Bike Fest 2023 Brings Cycling, Community, and Celebration to Asheville, NC

Asheville, NC, June 27, 2023 /ENDURANCE SPORTSWIRE/ - Asheville on Bikes (AoB) is thrilled to announce the return of the much-anticipated 2nd annual Bike Fest, presented by Cane Creek Cycling Components. The event kicks off in Asheville on Friday, July 14, and runs through Saturday, July 15. The Gran Fondo Asheville...

June 23, 2023

Tour de France to reach new audiences with TikTok

TikTok, the popular platform for short-form mobile videos, is joining the Tour de France and Tour de France Femmes avec Zwift as an Official Provider. The partnership will aim to boost the exposure of cycling and its top riders to a broader audience. Endurance.biz

June 23, 2023

Wattbike support the first ever Esports Olympic Series

23rd June 2023 - UK/ENDURANCE SPORTSWIRE/ – The original, indoor smart bike innovator Wattbike is the choice of both elite athletes and fitness enthusiasts around the globe, and the team were delighted that the Olympic Esports Finals chose their award-winning Wattbike Atom for their cycling event which took place today. Presented...

June 22, 2023

HJMT Media, LLC Extends Gratitude to Esteemed Sponsors

Wantagh, NY - June 22, 2023 /ENDURANCE SPORSWIRE/ - HJMT Media, LLC, the innovative media company behind the popular podcast "Hilary Topper on Air: The Endurance Sports Edition," along with ATriathletesDiary.com, proudly expresses heartfelt appreciation to its valued sponsors for their unwavering support. Sponsors play a vital role in the...

June 21, 2023

F45 Training Partners with Spartan Race to Become the Official 45-Minute Workout to Train like Obstacle Race Champions

AUSTIN, TX. – June 21, 2023 /ENDURANCE SPORTSWIRE/ – F45 Training Holdings Inc (“F45 Training” or “F45”), the global high-intensity interval training brand, and Spartan Race, the world’s largest endurance racing brand that also owns Tough Mudder, DEKA and SpartanTrail, have agreed to partner on the creation of Spartan-themed workouts for F45 studios and...

June 21, 2023

Northwell Health To Serve as Title Partner for Northwell Health IRONMAN 70.3 New York – Jones Beach

TAMPA, Fla. / NEW YORK, N.Y. /ENDURANCE SPORTSWIRE/ - IRONMAN announced today that Northwell Health,New York’s largest healthcare provider will serve as the title partner of the inaugural Northwell Health IRONMAN® 70.3® New York – Jones Beach triathlon. Northwell will also serve as the Official Volunteer Partner and Official Medical...

June 20, 2023

Osmo Nutrition Announces Partnership with Pro Gravel Cyclist Brennan Wertz

Sausalito, CA. (June 20, 2023)/ENDURANCE SPORTSWIRE/ – Osmo Nutrition, a leading provider of hydration and nutrition products for athletes, is excited to announce a partnership with professional gravel cyclist, Brennan Wertz. This collaboration marks a significant milestone for Osmo as it continues to expand its presence in the gravel cycling community. With...

June 20, 2023

Denver Colfax Marathon Awards Over $100,000 to Colorado Charities and Schools

Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon concluded its 2023 marathon season by giving more than $100,000 to organizations within the Colorado community. The marathon awarded 75 checks this past week to local charities and schools at its annual awards celebration in Denver. “We are extremely proud to...

June 14, 2023

UltraSignup Announces Courtney Dauwalter will join as Commentator for Broken Arrow Skyrace Livestream

Nashville, TN/ENDURANCE SPORTSWIRE/ – UltraSignup, the leading online marketplace and registration platform for trail and ultra-running events, is thrilled to announce the addition of renowned ultra-runner Courtney Dauwalter as a commentator for this weekend’s livestream of the 23K at The Broken Arrow Skyrace. Additionally, the UltraSignup team is partnering with Tommie Runz,...