SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

May 30, 2025
pliability joins forces with HYROX as the first-ever Official Stretching Partner
NEW YORK, USA / LONDON, UK (30th May 2025) /ENDURANCE SPORTSWIRE/ – Today, human movement brand pliability announces its partnership with HYROX, the world's fastest-growing sport. It begins at HYROX NYC this weekend which will see over 13,000 athletes competing, making it the largest HYROX in US history yet. The...

May 29, 2025
H2O Audio Named Official Headphone Sponsor of 2025 Molokaʻi 2 Oʻahu Paddleboard World Championship
SAN DIEGO (May 29, 2025) /ENDURANCE SPORTSWIRE/ - H2O Audio, a leader in high-performance sport, waterproof and bone conduction headphones, has been named the Official Headphone Sponsor of the 2025 Molokaʻi 2 Oʻahu Paddleboard World Championship (M2O). The exclusive sponsorship marks the beginning of a two-year partnership that unites two icons...
May 28, 2025
Why one company went all in on marathons
Tata Consultancy Services (TCS), a B2B tech services company, currently has 14 active marathon partnerships, including sponsorships with five of the seven World Marathon Majors. MARKETING BREW

May 28, 2025
Wiley X Proudly Supports the Redneck Triathlon for the Second Year, Benefitting the Boot Campaign
Frisco, TX. (May 28, 2025) /ENDURANCE SPORTSWIRE/ — Wiley X, a proud supporter of veteran-focused initiatives, is excited to once again take part in the Redneck Triathlon in Aledo, Texas on May 31, 2025, marking its second consecutive year supporting this unique blend of fun and philanthropy. This lively community event...

May 27, 2025
San Diego’s Most Patriotic Race Returns: 52nd Annual Crown City Classic 4th of July Run Supports Patriotism and Youth Athletics
Written by Katie McKechnie May 27, 2025 (CORONADO, Calif.) /ENDURANCE SPORTSWIRE/ - Runners of all ages and abilities are invited to kick off their Fourth of July weekend festivities at the Crown City Classic, San Diego’s most patriotic race! This historic event returns to Coronado Bay on July 4, 2025,...

May 27, 2025
Inaugural Venice Beach Half Marathon Brings Big Energy, Big Crowds and The Doors
Venice, CA (May 27, 2025) /ENDURANCE SPORTSWIRE/ — The streets, boardwalk and canals of Venice came alive on May 18, 2025 as more than 3,500 runners, walkers, and spectators took part in the inaugural Venice Beach Half Marathon & 5K — a brand-new fitness event that delivered a dynamic mix of...

May 23, 2025
Wiley X Honors Fallen Heroes as Load Master Sponsor of the 2025 Carry The Load Memorial March
Frisco, TX – [May 23, 2025] /ENDURANCE SPORTSWIRE/ - Wiley X, a longtime supporter of military and veteran communities, is proud to serve as Load Master Sponsor for the 2025 Carry The Load Memorial March, a powerful event held annually to honor and remember the sacrifices of our nation’s heroes....

May 23, 2025
Foopak Bio Natura Cups Help Runners Stay Hydrated and Support a Green Cause at the 2025 Los Angeles Marathon presented by ASICS
LOS ANGELES, CA (May 23, 2025) /ENDURANCE SPORTSWIRE/ – Organizing a marathon for over 25,000 runners is no small feat. Making it sustainable is even more ambitious. But this year, as runners raced from Dodger Stadium to Century City, the Los Angeles Marathon presented by ASICS underscored its climate-conscious ethos...

May 22, 2025
2XU And Motiv Sports Announce Multi-Year Partnership to Power Performance Across Iconic Running Events
Huntington Beach, CA (May 22, 2025) /ENDURANCE SPORTSWIRE/ – Performance brand 2XU and event organizer Motiv Sports today announce a new three-year partnership, bringing together two organisations united by a shared belief in movement, community, and the transformative power of performance. Commencing with the 2025 season, 2XU will become the Exclusive Compression...

May 22, 2025
ShowcasedScarborough Bicycle Accident Law Named Presenting Sponsor of 2025 Tampa Bay BABES Triathlon
ST. PETERSBURG, FL (May 22, 2025) /ENDURANCE SPORTSWIRE/ — Scarborough Bicycle Accident Law has been named Presenting Sponsor of the 2025 Tampa Bay BABES Triathlon, taking place June 22, 2025, at Fort Desoto Park. This partnership celebrates a shared commitment to athlete safety, inclusivity, and the growing community of women...