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February 24, 2020
Hyland’s to Celebrate Community Builders in 2020 Boston Marathon®
LOS ANGELES – February 24, 2020 – As humans, our friendships, families, and other social ties have always been critical to our wellbeing. Because our connection to community has such a huge effect on our health, this year Hyland’s, a century-old leader in products to support a healthy, active lifestyle,...
February 21, 2020
Barebells Functional Foods™ Welcomes Bodybuilder Cassandra Martin as Brand Ambassador
LOS ANGELES (February 21, 2020) – Bodybuilder and fitness enthusiast Cassandra (Cass) Martin traded her barbells for Barebells by officially joining Barebells Functional Foods™ as Brand Ambassador. Martin is welcomed to promote the brand’s high-in-protein, no added sugar* bars and encourage happy eating and healthy living to all. “When people...
February 21, 2020
GORE® Wear Introduces itself to the American Cross-Country Industry at The Birkie
Hayward, Wis. (February 21, 2020) –America’s biggest cross-country ski event, The American Birkebeiner, is underway in Hayward, WI, and GORE® Wear is proud to be present at this iconic event as a sponsor. With a full week of events, “The Birkie” draws an estimated 40,000 skiers and spectators, representing an...
February 21, 2020
Race Across America and Rock N Roll Lubricants Announce 2020 Partnership
Boulder, CO – Race Across America (RAAM) is pleased to announce an extension of their partnership with Rock “N” Roll Lubrication. Both brands are recognized world-wide for their excellence in their respective industries. 2020 marks the 39th year for Race Across America – The World’s Toughest Bicycle Race. Riders come...
February 20, 2020
Zoot Sports welcomes 70.3 Champion Paula Findlay to their roster
Carlsbad, CA - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome world class triathlete Paula Findlay, into its Elite roster of professional triathletes. The multi-year partnership will have Findlay training and racing in Zoot Apparel, Wetsuits and Swimskins. Findlay exploded on the international scene in 2010...
February 20, 2020
Team Hincapie LEOMO powered by BMC Training with TYPE-S Motion Analytics
Boulder, CO (Feb. 20, 2020) — LEOMO Inc., a leading international technology and sports innovation company, is proud to announce its partnership with Team Hincapie LEOMO powered by BMC, an emerging UCI Continental cycling team that will compete at key races in Europe, Japan and the U.S. in 2020. The...
February 20, 2020
Tour of the Southern Highlands Welcomes Carriage Kia Back as Exclusive Vehicle Sponsor
Woodstock, Georgia – TOSH 2020 Welcomes Carriage Kia as Exclusive Vehicle Sponsor for 2nd year Carriage Kia, of Woodstock, GA Returns as Exclusive Vehicle Sponsor for the 2020 edition of the Tour of Southern Highlands. “Carriage Kia of Woodstock is a perfect partner for the Tour of the Southern Highlands,”...
February 19, 2020
iFit Trainer Ashley Paulson Qualifies for the 2020 Olympic Marathon Trials, Bringing Elevated Expertise to iFit Members
(Logan, UT) - February 19, 2020 - iFit Trainer Ashley Paulson will compete in the 2020 Olympic Marathon Trials in Atlanta, Georgia on February 29, 2020. Paulson, an accomplished ultrarunner, triathlete, and marathon runner with a personal best time of 2:36:01, is a favorite among iFit members on both treadmill...
February 19, 2020
Wiley X Named Official Sunglass Provider of FLW
BENTON, Ky. (Feb. 19, 2020) – FLW, the world’s largest tournament-fishing organization, announced today a multi-year sponsorship agreement with Wiley X, one of the most trusted brands in the world for safety eyewear, high-performance sunglasses, and optical/protective sports eyewear for youth. “FLW members, anglers and fans are known as being...
February 19, 2020
Cura Resource Group Returns to Joins Forces With Herbalife Nutrition for the Second Annual Herbalife24 Triathlon, 5k and Bike Tour
LOS ANGELES (Feb. 19, 2020) - Herbalife Nutrition, a premiere global nutrition company is pleased to announce that Cura Resource Group (CRG) will again return to manage the fulfillment of more than 3,000 race bags for the 2020 Herbalife24 Triathlon, 5K and newly added Bike Tour in Los Angeles on Sunday,...
February 18, 2020
Hard Rock Hotel & Casino Atlantic City announced as Title Sponsor for Rock ‘N’ Roll Atlantic City Half Marathon
ATLANTIC CITY, N.J. / TAMPA, Fla. (February 18, 2020) – The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, and Hard Rock Hotel & Casino Atlantic City announced a new title partnership for the inaugural Hard Rock Hotel & Casino Rock ’n’ Roll®Atlantic City Half Marathon taking...
February 18, 2020
Myovolt teams up with IRONMAN legend Mike Phillips to power up his recovery
Myovolt, the leading technology provider in wearable recovery has teamed up with Mike Philips, New Zealand based Ironman to support his bid for the world Ironman champs in 2020. Mike Philips, who is coming back from injury which hampered his racing last year, is now hot on the heels of...
February 14, 2020
Incrediwear® Announces Partnership with EF Pro Cycling Team
The sponsorship will support the world class team as an official worldwide supplier of their anti inflammatory recovery products throughout the 2020 season CHICO, CA (February, 14 2020) - Incrediwear, the world leader in ground-breaking, wearable anti-inflammatory accessories, is thrilled to announce their first partnership with the EF Education First...
February 14, 2020
USA Triathlon and TriBike Transport Deliver Renewed Partnership Through 2022
COLORADO SPRINGS, Colo. — USA Triathlon today announced it has renewed its partnership with TriBike Transport (TBT), a full-service bike transport company based in Asheville, North Carolina, through the 2022 season. USA Triathlon’s Official Bike Transport Provider since 2018, TBT offers a variety of transport services including both Fully Assembled...
February 13, 2020
Race Across America and Vertix Global Announce Multi-Year Partnership Beginning in 2020
Boulder, CO (February 13, 2020) The Race Across America (RAAM), the 3090-mile coast-to-coast ultra-cycling bicycle race held annually since 1982, has entered a multi-year partnership with Vertix Global is a long-established maker of wireless communication systems for sport and industry. Working in conjunction with 6-time RAAM winner Seana Hogan, Vertix...
February 13, 2020
KINeSYS Sunscreen Sponsors Women’s Adventure Film Tour 2020
Launches International Women's Day, Features International Athletes and Adventurers For 25 years, KINeSYS has been supporting and protecting women, no matter how they play. This year, KINeSYS is thrilled to be connecting with even more women who enjoy the outdoors by backing the internationally acclaimed Women’s Adventure Film Tour in...
February 13, 2020
Colavita Named Exclusive Podium Sponsor for 2020 Tour of Southern Highlands
Colavita Signs on as Exclusive Podium Sponsor for the Tour of the Southern Highlands Stage Race for 2nd year Colavita has a long history of supporting cycling from grass roots, all the way to the professional level and continues that tradition, signing on as the Exclusive Podium Sponsor for the...
February 13, 2020
NHRMC Wilmington Marathon Names Official Bank Sponsor
BB&T and SunTrust now Truist committed to enhancing and growing the event. Wilmington, NC – BB&T and SunTrust now Truist and the NHRMC Wilmington Marathon Weekend announced a major partnership naming of the longstanding running event. The 11th annual NHRMC Wilmington Marathon and Runner’s Expo is set to take place...
February 13, 2020
LEOMO sponsoring top Japanese cyclist Eri Yonamine in 2020
Tokyo, JAPAN and Boulder, Colorado, USA (Feb. 13, 2020) — LEOMO Inc., a leading international technology and sports innovation company, is proud to announce its partnership with top Japanese cyclist Eri Yonamine for the 2020 season. Yonamine is a 12-time national champion cyclist who rides professionally for Team Alé BTC,...
February 12, 2020
Olympic Swimmer Missy Franklin Named Official Aftershokz Professional Athlete
Austin, TX — February 12, 2020 — AfterShokz, the leading manufacturer of bone conduction headphones, announces Olympic swimmer Missy Franklin as an official AfterShokz Professional Athlete. During the course of the exclusive partnership, Franklin will focus most of her efforts on spreading the capabilities of AfterShokz’s newest and only fully-waterproof...
February 12, 2020
VeloNews and Bicycle Retailer and Industry News Renew Sea Otter Partnership Through 2022
Pocket Outdoor Media Is an Official Media Partner of the 2020-2022 Sea Otter Classic Cycling Festivals Boulder, Colorado, USA — February 12, 2020 — Pocket Outdoor Media, publisher of VeloNews and Bicycle Retailer & Industry News, has extended its sponsorship of the Sea Otter Classic cycling festivals through 2022. As...
February 11, 2020
Rock ‘N’ Roll Marathon Series Announces Apple Pay Is Now Available and The Preferred Method of Payment for All U.S. Rock ‘N’ Roll Marathon Series Events
Apple Pay improves the overall Rock ‘n’ Roll Marathon Series event experience providing further convenience for runners, family and friends TAMPA, Fla. (February 11, 2020) – The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, announced today Apple Pay is now available and is the preferred method...
February 11, 2020
SynchroKnit™ by Wigwam Named Official Sock Sponsor of Zooma Women’s Race Series
Sheboygan, WI. (February 11, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces it will celebrate the launch of SynchroKnit contour fit, no slip running socks, by sponsoring Zooma, the weekend get-away race event series for women. The SynchroKnit groundbreaking technology results in less bulk,...
February 11, 2020
Sports Business Summit San Diego Selects Events.com as Official Presenting Sponsor and Technology & Ticketing Partner
LA JOLLA, CA (February 11, 2020) — Events.com, a mobile-first event management and registration platform, announced today that the Sports Business Summit San Diego, a student organization within the College of Business at San Diego State University, has selected Events.com as its official Presenting Sponsor and technology, registration, & marketing...
February 11, 2020
Silicon Valley Half Welcomes Excite Credit Union as Presenting Sponsor
San Jose, Calif. (February 11, 2020) – Run Local, event organizers of the Silicon Valley Half (SV Half), have welcomed Silicon Valley based Excite Credit Union as presenting sponsor of its 3rd edition on Sunday, April 5. The new partnership invites runners throughout the Bay Area to find running and financial success locally. In...
