SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
November 21, 2023
ShowcasedThe Duel In The Desert: A Union Of Cycling Legends – Specialized Cactus Cup And Belgian Waffle Ride Arizona
Cave Creek and Fountain Hills, AZ /ENDURANCE SPORTSWIRE/ - In a soon to be historic collaboration, two iconic cycling races, the Specialized Cactus Cup and the Belgian Waffle Ride (BWR), are set to merge for a thrilling back-to-back cycling extravaganza, the "Duel in the Desert." Taking place on consecutive Saturdays, March...
November 13, 2023
ShowcasedEndurance Sportswire Executive Interview Series – Event Director of The Running Event
The Running Event, North America’s premier run and outdoor specialty retail conference and tradeshow, is just around the corner. We sat down with the show's event director, Christina Henderson, for a Q & A to learn more about her role, and what to expect at this year's event. Can you...
November 2, 2023
ShowcasedCABDA Opens Registration for Three Q1 Trade Shows
Chicago, IL – November 2, 2023 /ENDURANCE SPORTSWIRE/ - Organizers of the CABDA Expo announced this week that attendee registration is now open for all three of its highly anticipated 2024 trade shows. As the cycling industry continues to evolve, CABDA remains at the forefront, providing invaluable opportunities for networking,...
August 28, 2023
ShowcasedTaylor Knibb Joins The Feed High Performance Team
Broomfield, CO/ENDURANCE SPORTSWIRE/ – The Feed, the premier online marketplace for athletes to get all of their favorite sports nutrition, recovery gear, and high performance supplements, is excited to announce its partnership with Taylor Knibb, the newest athlete to join the High Performance Team. "I'm excited to partner with The Feed...
June 7, 2023
ShowcasedTower 26 Hermosa Beach Triathlon announces Libertana as Presenting Sponsor
Malibu CA/ENDURANCE SPORTSWIRE/ – The Tower 26 Hermosa Beach Triathlon is proud to announce a new partnership with Libertana, a California based health care company that provides valuable healthcare and social services to some of California’s most vulnerable population. “Libertana is honored to participate in this long-standing event” said Company Chairman Jonathan...
April 27, 2023
ShowcasedSports Backers announce ‘Virginia Credit Union River City Half’ and 5k running event along the James River
RICHMOND, VA /ENDURANCE SPORTSWIRE/ – Sports Backers announced a new half marathon event, the Virginia Credit Union River City Half and River City 5k, which will start and finish at the beautiful campus of the University of Richmond (UR) on Saturday, March 9, 2024. This is the first time Sports Backers...
March 23, 2023
ShowcasedPRIME to be the Official Hydration Sports Drink of Tough Mudder U.S.
BOSTON, MASS. (March 23, 2023) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global leader in obstacle course adventures, announces that PRIME will become an official sponsor and offer their top-of-the-line hydration products to participants throughout the 2023 event season. “We are excited to name PRIME as our Official Hydration Sports Drink...
February 21, 2023
ShowcasedEpic Races Announces New Partnership with Puma
Ann Arbor, MI (February 21, 2023) /ENDURANCE SPORTSWIRE/ - Ann Arbor-based race company, Epic Races, today announced global sports brand PUMA as the official running shoe of Epic Races. PUMA will support Epic Races’ 4 running races: Ann Arbor Goddess Run presented by Ann Arbor Sports Commission, Ann Arbor Firecracker...
February 16, 2023
ShowcasedBelgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner
Cincinnati, Ohio, February 16, 2023 /ENDURANCE SPORTSWIRE/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023 editions of the BWR, all of which are a part of the largest and premier gravel...
February 15, 2023
ShowcasedF2C Nutrition announces RBC GranFondo Whistler and XFONDO partnership
/ENDURANCE SPORTSWIRE/ – F2C Nutrition is set to supply the RBC GranFondo Whistler and XFONDO Whistler with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation, F2C Nutrition was born from the vision and passion of Greg Cowan, founder...
