Exhibitor Registration Launches for the 2027 Spurs Austin International Half

June 29, 2026

Limited Spaces Available at Two-Day Health & Fitness Expo and Finish Line Festival

Austin, Texas (June 29, 2027) /ENDURANCE SPORTSWIRE/ — The Spurs Austin International Half, formerly known as the 3M Half Marathon, is excited to announce that exhibitor registration is officially open for the upcoming event’s Health & Fitness Expo. The expo is set to take place on Friday, January 15, and Saturday, January 16, 2027, at the Palmer Events Center. This highly anticipated event weekend attracts thousands of runners and spectators from around the world, offering exhibitors an opportunity to showcase products and services to a diverse, health-conscious audience.

The two-day Health & Fitness Expo runs in conjunction with participant packet pick-up, giving exhibitors direct access to runners, their friends and family, and the general public. In addition to the expo, businesses can register for a space at the high-energy Finish Line Festival on event day, Sunday, January 17, 2027. Exhibitors are invited to sell, preview, activate, and sample their products and services.

To enhance brand visibility and streamline event weekend logistics, the Spurs Austin International Half offers premium perks for exhibitors:

• Team Opportunities: Offers exhibitors the ability to organize employee or ambassador teams under their corporate brand, including a reusable $10 registration discount code for promotional use.
• Exhibitor Lounge: A designated, private space equipped with light refreshments to keep booth staff energized during event hours.
• Dedicated Exhibitor Portal: An integrated platform enabling users to manage all pre-event coordination and planning within a single interface.

The Health & Fitness Expo and Finish Line Festival provide the ultimate footprint for experiential brand activation,” said Megan Frausto, partnerships manager. “We offer a high-traffic, face-to-face environment where businesses can sample, sell, and truly connect with an active audience. Our premium exhibitor perks are designed to streamline that process, making it easier than ever for brands to maximize their visibility.”

The 2027 Expo will feature over 30 exclusive exhibitor booths reserved for health, fitness, and wellness enterprises. With an anticipated 18,000+ attendees over the two-day period, the event offers a premier platform for businesses looking to engage with an active, targeted demographic. Detailed pricing and booth layouts can be found on the official exhibitor registration page.

About Spurs Austin International Half: The Spurs Austin International Half, formerly the 3M Half Marathon, is one of Texas’ fastest and most exciting 13.1-mile events. Established in 1995, it features a net-downhill course that winds through Austin’s most iconic neighborhoods and finishes downtown. Runners enjoy a high-energy experience with live music, enthusiastic spectators, and top-tier course support. With PR potential, great swag, and an unbeatable Austin spirit, this event welcomes runners of all levels. Learn more at AustinInternationalHalf.com.