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Sponsorship
September 1, 2020
Long Beach Marathon Renews Partnership with Anheuser-Busch
LONG BEACH – Sept 1, 2020 – Motiv Sports, operators of the Long Beach Marathon and Half Marathon, today announced a renewed partnership with Michelob ULTRA as the Official Beer Sponsor and Beach Bum Sponsor of the 2020 Virtual Race. Runners 21+ will be able to enjoy their post-race Michelob...
August 31, 2020
USA Triathlon Signs with Addaday as Official Percussion and Vibration Therapy Partner
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has teamed up with Addaday, a world leader in injury prevention and recovery technology, as the organization’s Official Recovery Partner through 2024. The partnership brings Addaday’s award-winning technology and comprehensive range of recovery tools to U.S. National Team and Toyota U.S. Paratriathlon...
August 28, 2020
Challenge Family introduces sustainability program: global partnership Soles4Souls to reduce waste
Knowing that CHALLENGE FAMILY has a big impact on the triathlon community, it introduces a sustainability program. One of the first of multiple goals of this program is not only to create awareness on the challenges that our planet is facing, but more specifically to waste reduction. "Unless action is taken, global...
August 28, 2020
Desert Gravel Announces Panaracer as Official Tire Sponsor for 2020 and 2021
FRUITA, COLO. (August 28, 2020) — Desert Gravel is proud to announce Panaracer as the official tire sponsor for the 2020/2021 Desert Gravel Races. The inaugural Co2uT gravel event (slated for October 10, 2020) starts and ends in Fruita, Colo., and travels around and across the Colorado-Utah borderlands. Panaracer’s “GravelKing”...
August 28, 2020
KT Tape® To Serve As New Sponsor For Drake Blue Oval Showcase Presented by Mediacom
DES MOINES, IA. – KT Tape and Drake Sports Properties announced today a new relationship for the upcoming Drake Blue Oval Showcase, presented by Mediacom. KT Tape will be the presenting sponsor of the men’s and women’s hurdles and will provide athletes competing in the Drake Blue Oval Showcase with...
August 27, 2020
UCLA Sues Under Armour For Ending $280 Million Sponsorship Deal
UCLA filed a lawsuit against Under Armour for ending the University’s $280 million sponsorship deal. The school is seeking more than $200 million in compensation, claiming that Under Armour is opportunistically using the global pandemic to try to walk away from a binding agreement it made in 2016 but no...
August 27, 2020
YMCA of Greater Pittsburgh Opens Registration for the 30th Annual YMCA Turkey Trot Virtually
PITTSBURGH, PA (August 27, 2020) – P3R and the YMCA of Greater Pittsburgh announced their partnership for this year’s YMCA Turkey Trot presented by UPMC Health Plan. The two organizations are bringing their expertise together to deliver the best Turkey Trot for not only families in Pittsburgh, but also across...
August 26, 2020
Tour the Trace Announces Primal Wear Partnership
August 26, 2020 Natchez – RSAA, or better known as Rockstar All Access announces today it has secured a 2-year deal with industry leading cycling apparel company Primal Wear as the exclusive apparel partner for a series of upcoming cycling events. Primal has enhanced the partnership by further securing the...
August 25, 2020
Aqua Sphere Welcomes Three-Time World Champion Triathlete Mirinda Carfrae to the Team
VISTA, Calif. August 25, 2020 — Aqua Sphere, the premier swimming and triathlon equipment brand, today announced World Champion triathlete Mirinda “Rinny” Carfrae is joining the team as a global brand ambassador. As part of the Aqua Sphere team of athletes, Carfrae will train and compete utilizing the industry-leading Aqua...
August 20, 2020
Co2uT Announces RockyMounts as a Sponsor
FRUITA, CO August 20th, 2020 — Desert Gravel is proud to announce RockyMounts as a new sponsor to their 2020/2021 lineup for the Co2uT Race. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. RockyMounts was born...
August 19, 2020
Soul Focus Sports and Hustle Clean Announce Strategic Partnership
San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...
August 19, 2020
St. Jude Children’s Research Hospital and Gannett Ventures Launch Collaboration for Warner Bros. Virtual Run Series
Memphis, TN and McLean, VA – August 19, 2020 – St. Jude Children's Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, and Gannett Ventures, majority owner of Rugged Races, today announced an expansive new partnership as the official charity...
August 19, 2020
CNO Financial Group Announces Continued Support of Beyond Monumental
CARMEL, Ind., Aug. 18, 2020– CNO Financial Group, Inc. (NYSE: CNO) announced the extension of its title sponsorship of the CNO Financial Indianapolis Monumental Marathon for another two years. CNO Financial will maintain the title sponsorship through 2022. CNO has partnered with Beyond Monumental as title sponsors of the marathon...
August 13, 2020
CamelBak® Introduces The Redesigned Forge
PETALUMA, Calif. (August 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, is excited to announce the launch of the new Forge®Flow, the redesigned travel mug for convenient one-handed use, for spring 2021. “Forge consistently tops user reviews and product tests and we’re constantly asked by consumers when we...
August 12, 2020
USA Triathlon Celebrates Multisport Community Through “Power Within” Campaign
COLORADO SPRINGS, Colo.—USA Triathlon today unveiled its Power Within campaign, a comprehensive marketing initiative designed to reposition the sport of triathlon by addressing its challenges head-on, galvanizing the multisport community and inspiring new audiences to engage. The campaign serves to empower triathletes of every level to be advocates for the...
August 11, 2020
How the Pandemic Running Boom Affects Pro Athletes
Runners who are sponsored by smaller companies might be in a better position than those who are signed by major brands. For professional runners, the cancellation of big-ticket races signifies a loss in prospective appearance fees and prize money. Some athletes might also be contractually obligated to run a pre-set...
August 11, 2020
Aprch Welcomes Sage Cattabriga-Alosa to Brand Ambassador Family
Portland, Ore. (August 11, 2020) - Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, welcomes Sage Cattabriga-Alosa to its brand ambassador family. “Sage’s thoughtful approach to being a father and athlete is inspirational,” said Brett Wiley, Chief Marketing Officer at Aprch. “You can definitely feel his...
August 10, 2020
Swiss Sportswear Brand ‘On’ Announces First Professional Run Club
Zurich, Switzerland – Monday, August 10th: On, the fastest growing running brand in the U.S., has announced the debut of its first professional run crew, the On Athletics Club (OAC). Coached by Dathan Ritzenhein, the inaugural roster includes Joe Klecker, Alicia Monson, Leah Falland (O’Connor), Emily Oren, Alicja Konieczek, Carlos Villarreal,...
July 30, 2020
2020 GAP Relay Presented by UPMC Health Plan Goes Greener, Offsetting Twice as Much Carbon as 2019
PITTSBURGH – P3R has partnered with the Pennsylvania Environmental Council (PEC) to offset the carbon footprint at this year’s GAP Relay presented by UPMC Health Plan. Working together, they were able to offset more than twice as much carbon as last year’s event, making the GAP Relay one of the...
July 30, 2020
COROS named Official Sports Watch of the XTERRA U.S. Trail Run Series
Honolulu, HI (July 30, 2020) – XTERRA today announced a partnership with COROS Wearables Inc. that positions the performance sports technology company as the official sports watch of the XTERRA U.S. Trail Run Series. The alliance puts COROS, makers of premium endurance sports wearables, in a prime position to connect...
July 30, 2020
Gannet Ventures Launched Inaugural American Runs Virtual 5K
McLean, VA - (July 30, 2020) – Gannett Ventures, part of Gannett Co., Inc. (NYSE: GCI), announced the launch of the America Runs Virtual 5K presented by USA TODAY. The event is now open for registration to runners in all 50 states and will be promoted nationally by Gannett’s portfolio...
July 29, 2020
P3R Launches Podcast Highlighting the Running Industry and Runners’ Stories
PITTSBURGH, PA – P3R launches the first season of Behind The Start Line, a podcast series peeling back the curtain on everything that happens before runners prepare to take off on race day. Listeners will hear from co-hosts Troy Schooley, CEO of P3R, and Eric Burnett, P3R Event Emcee, as...
July 29, 2020
iFit Connected Fitness Now Streaming Jordan Walking Tour Series
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming its Jordan Walking Series, a seven-part tour. Like all of iFit’s award-winning workouts, the incline, decline and speed automatically adjust on iFit-enabled treadmills — such as NordicTrack and ProForm — to match the terrain of the actual...
July 25, 2020
MOXiLIFE Nutrition™ and Gritty2gether Connecting Female Athletes
Scottsdale, Arizona - (July 25, 2020) – MOXiLIFE Nutrition™ announces a sponsorship with the fast growing female athlete community platform; Gritty2gether, the latest ‘brainchild’ of Angela Naeth: Pro Triathlete and founder of the all-women’s team Iracelikeagirl. Gritty2gether is connecting women with endurance sport interests like triathlon, cycling, and running to connect,...
July 23, 2020
Barry Bonds, Gates Corporation, FirstBank, VF Corporation, Zwift join Colorado Classic’s effort to financially support women cyclists, even when racing is cancelled
Denver, CO (July 23, 2020)— Legendary baseball star Barry Bonds, Gates Corporation, FirstBank, VF Corporation, and Zwift are the latest to clip in or step up to support the Colorado Classic in their effort to support female professional cyclists during a time when most racing opportunities have been cancelled or postponed....
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