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Sponsorship
January 28, 2021
USA Cycling and NICA Announce Shared Commitment to Champion the Development of Youth Cycling
COLORADO SPRINGS, Colo. - USA Cycling (USAC) and the National Interscholastic Cycling Association (NICA), a non-profit organization that develops interscholastic mountain biking programs for student-athletes across the United States, are excited to announce a formal sponsorship to increase accessibility to cycling in America. With a mutual commitment to getting more kids...
January 28, 2021
Ultraman World Champion Dede Griesbauer Joins Team UCAN
The Ultraman World Record holder, Dede Griesbauer, has officially joined Team UCAN. Dede, at age 49, broke the world record at Ultraman Florida 2020 by over an hour with a time of 22 hours 48 minutes and 31 seconds and won the women's race by nearly 4 hours. Dede had...
January 27, 2021
Machines For Freedom Named Title Sponsor of Stamina Racing Collective
Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme,...
January 27, 2021
Zone3 Becomes Official Partner of United States Masters Swimming
SARASOTA, Fla. — Zone3 has become an official partner of U.S. Masters Swimming, the two organizations announced on Wednesday. Zone3 will be the title partner of an open water virtual event to be hosted this summer on Swim.com, and will provide benefits and engagement opportunities for USMS members. “Open water...
January 26, 2021
PeopleForBikes Joins The Big Gear Show as Presenting Sponsor
PARK CITY, UT – The Big Gear Show, the first of its kind outdoor and bike hardgoods buying and demo experience debuting in Park City, Utah in August of this year, announces PeopleForBikes as presenting sponsor. PeopleForBikes builds a favorable bike business environment through legislation and regulation, and works to...
January 26, 2021
deboer wetsuits partners with 2019 Ironman European Champion, Skye Moench
Stamford, CT, Release: January 26, 2021. deboer wetsuits is proud to announce its partnership with Skye Moench. In 2019 Moench staked her claim as one of the top long course triathletes in the world when she won the Ironman European Championship in Frankfurt, and followed that up with a win...
January 26, 2021
Aqua Lung Welcomes World-Renowned Wildlife Photographer and Conservationist Paul Nicklen as a Global Ocean Ambassador
CARROS, France (January 26, 2021) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, today announced world-renowned wildlife photographer and conservationist Paul Nicklen is joining the brand as a global ocean ambassador. As part of the partnership, Nicklen will exclusively use...
January 24, 2021
That’s a Wrap: More Than 1,000 Attend Endurance Exchange Virtual Industry Conference
COLORADO SPRINGS, Colo. — The second annual Endurance Exchange, the premier industry-wide conference for endurance sports hosted by USA Triathlon, came to a close Saturday after three days of education, inspiration and connection in and around the multisport community. The virtual event drew more than 1,000 total attendees — nearly...
January 21, 2021
Surf City Marathon, WOLFpak Announce 2021 Partnership
HUNTINGTON BEACH – January 21, 2021 – Motiv Sports, operators of the Surf City Marathon, today announced a new partnership with motivational lifestyle brand WOLFpak, as the official backpack partner of the 2021 event. The partnership kicks off with the 25th edition of the Surf City Marathon and Half Marathon...
January 20, 2021
deboer wetsuits partners with Ironman 70.3 World Record Holder Kristian Blummenfelt
Stamford, CT, Release: January 20, 2021. deboer wetsuits is thrilled to announce a multi-year partnership with Kristian Blummenfelt. At only 26 years-old Blummenfelt has already set the Ironman 70.3 World Record (3:29:04), won the WTS Grand Final, and represented Norway at the 2016 Olympics. deboer wetsuits is very excited that Blummenfelt has chosen...
January 20, 2021
Challenge Family and ABUS conclude three-year agreement
In a year in which the safety of athletes plays a more prominent role than ever before, CHALLENGE FAMILY and ABUS are more than satisfied to announce a three-year partnership to take athletes' safety to the next level. This safety that comes with this partnership logically has nothing to do with the...
January 19, 2021
USA Triathlon Dives in with Zone3 as Exclusive Swimwear Partner Through 2024
COLORADO SPRINGS, Colo.— USA Triathlon today announced a partnership with Zone3 as the organization’s Exclusive Swimwear Partner through 2024. Zone3 will provide open water accessories, goggles, swimwear, swim accessories, transition packs and bags to athletes on the U.S. National Team and Toyota U.S. Paratriathlon National Team and will also support...
January 15, 2021
Osprey Designated the Official Bag Supplier of Trek-Segafredo Cycling Teams
Cortez, CO– January 15, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Trek-Segafredo Women’s cycling teams for the 2021 season. The USA-registered World Tour team competes internationally from January through October. Asthe Official Bag...
January 12, 2021
BASE Performance Announces 2021 Apparel Partnership with Team Red, White, & Blue
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of endurance sports apparel announced today that it will be the exclusive 2021 triathlon apparel partner for Team Red, White, & Blue. This partnership will commence immediately and continue through December 2022. "BASE Performance is joining Team RWB as our exclusive triathlon...
January 8, 2021
The Pickle Juice Company Partners with Peace Cycling Performance and Paracycling Champion Steven Peace
MESQUITE, TX (January 8, 2021) — Pickle Juice – the original creators of the pickle beverage formulated to relieve muscle cramps and replenish electrolytes – has partnered with Peace Cycling Performance, Paracycling Champion Steven Peace’s coaching organization. Through the mutual partnership, Pickle Juice will support the coaching and racing teams...
January 7, 2021
Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons
Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race...
January 7, 2021
Liv Cycling Debuts as Exclusive Title Sponsor for New Liv Racing Women’s WorldTeam and Unveils Kit for 2021
OOSTERHOUT (the Netherlands) – Jan. 7, 2021 – The Liv Racing Women’s WorldTeam, formerly CCC-Liv, will unveil its new team kit to the public for the first time on Sunday, January 10 when new team member Lotte Kopecky competes in the Belgian Cyclocross Championship. The UCI Women's WorldTeam, with Liv...
January 6, 2021
Swim for Alligator Lighthouse Registration is Open
Islamorada, Florida – In 2021, the Friends of Pool will again host its annual Swim for Alligator Lighthouse on Saturday, September 11th. Swim for Alligator Lighthouse was established by the non-profit, Friends of Pool, in 2013 to create awareness of the historic Alligator Lighthouse and raise funds for aquatic program...
January 5, 2021
World Champion Emma Coburn Joins COROS Pro Athlete Team
Tustin, CA, January 5, 2021 – COROS Wearables Inc., makers of innovative performance GPS watches is introducing World Steeplechase Champion, Emma Coburn, to its Pro Athlete Team. This partnership solidifies the brand's commitment to all runners, irrespective of distance or surface. COROS is dedicated to creating a comprehensive training platform...
January 5, 2021
Speedo USA Named Title Sponsor of Salty Sports Society’s SALT Series
Saint Augustine Beach, Florida – In 2021, Salty Sports Society will again host its SALT Series across the State of Florida with Speedo USA as its title sponsor. Five events have been planned to begin in February and end in December, making the Speedo SALT Series the only multi-destination open...
January 4, 2021
The Best of the Best: Endurance Sportswire Announces Its Most Popular Press Releases and Industry News Items of 2020
San Diego, Calif. – As we embark upon 2021, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. Congratulations go to iFit. Thanks to SEO and a great news topic, the company's press release was opened 4,021 times....
December 29, 2020
Elevation Cycles to Sponsor Team Evergreen for 2021 Season
EVERGREEN, COLO, Dec. 29th 2020 — Team Evergreen, the largest, longest-running cycling club in Colorado, is proud to announce Elevation Cycles as a new sponsor in 2021. In addition to being a welcoming bike team along the front range, Team Evergreen also puts on a wide variety of organized bike...
December 29, 2020
The Pikes Peak APEX presented by RockShox Announces Partnership with The Warner Group
Colorado Springs, Colorado—Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge...
December 21, 2020
UCAN Fuels Sara Hall to 2nd Fastest Marathon Ever Run by an American Woman
Sara Hall did it again! One of the United States’ most accomplished marathon runners set a new personal best at The Marathon Project, on her way to winning the race and running the second-fastest marathon time for an American woman (2:20:32). Hall’s time was less than a minute shy of...
December 21, 2020
ROAD iD and Team Novo Nordisk Team Up to Promote Active Lifestyles
ROAD iD, leading manufacturer of wearable ID products and Team Novo Nordisk, the world’s first all-diabetes professional cycling team, announce a partnership that will bring the two organizations together around a shared goal to promote active, healthy lifestyles. All of Team Novo Nordisk’s athletes compete with type 1 diabetes and...
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