SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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April 2, 2024
USA Triathlon and Fast Talk Laboratories Release Polarized Training Certification for Endurance Coaches
April 2, 2024 – Colorado Springs, Colorado, USA /ENDURANCE SPORTSWIRE/ - USA Triathlon, the Olympic governing body for the sport of triathlon in the United States, and Fast Talk Laboratories, experts on endurance sports training methods, have partnered to produce a Polarized Training Certification Course. The new Polarized Training Certification...
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March 28, 2024
Humango Partners with UTC-ButcherBox Cycling p/b LOOK
BOULDER, CO. and BOSTON (March 28, 2024) – Humango™, a revolutionary training platform integrating AI-powered technology, is thrilled to announce its latest partnership with Boston-based high-performance race team UTC-ButcherBox Cycling p/b LOOK, bringing together next-level AI endurance sports training, athletic empowerment, and elite performance. Humango will serve as the Official...
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March 27, 2024
Spartan Unveil Global Partnership with Optimum Nutrition
March 2024/ENDURANCE SPORTSWIRE/ – Two industry leaders collide for a major partnership that will be recognised worldwide as Spartan, the world’s leading obstacle course race comes together with Optimum Nutrition, the world’s #1 sports nutrition brand1, for a multi-year partnership. The two brands unite on values of human performance, believing...
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March 27, 2024
Sennheiser becomes headphone partner of DATEV Challenge Roth
ROTH/ENDURANCE SPORTSWIRE/ - The audio brand Sennheiser is launching a new commitment to triathlon and will be the headphone partner of the world's largest long-distance triathlon. Among other things, the Sennheiser brand will present its latest products at the Triathlon Expo in Roth. These include the MOMENTUM Sport earbuds, which...
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March 25, 2024
2024 Could Be a Make-Or-Break Year for the Tour de France Femmes
If there’s one depressing fact I’ve learned in nearly two decades of covering women’s cycling, it’s that, sadly, there’s rarely a moment to rest on one’s laurels in this sport—and that’s particularly true for race organizers, and team owners. Just because a race does fantastically well one year in terms...
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March 25, 2024
Michael Phelps Chilly GOAT Cold Tubs announced as title sponsor for Masters Fitness Championship
Fort Wayne, Ind. /ENDURANCE SPORTSWIRE/ – Michael Phelps Chilly GOAT Cold Tubs by Master Spas is excited to announce its partnership as the title sponsor of the Masters Fitness Championship. The CrossFit event will be held from September 27 to 29, 2024, at the Allen County War Memorial Coliseum in...
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March 22, 2024
Chicago Grit Announces Exciting Rebrand from Intelligentsia Cup
March 22, 2024, Chicago, IL /ENDURANCE SPORTSWIRE/ - The acclaimed criterium race series, formerly known as the Intelligentsia Cup, is proud to announce its rebranding to Chicago Grit. This change reflects a decade of heart-pounding racing and cements the series' commitment to capturing the essence of Chicagoland's vibrant cycling community...
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March 22, 2024
Electrolit Announces Three Year Exclusive Partnership with AEG Presents as the Official Hydration Partner for Coachella and Stagecoach
Cerritos, Calif. /ENDURANCE SPORTSWIRE/ - Electrolit, the preferred premium hydration beverage made from pharmaceutical quality grade ingredients, unveils its expanded partnership with Coachella Valley Music and Arts Festival and its inclusion as the Official Hydration Partner for Stagecoach: California’s County Music Festival with a three-year agreement signed with AEG Presents....
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March 21, 2024
Vincenzo Nibali rides the Haute Route as new partnership announced
/ENDURANCE SPORTSWIRE/ – Q36.5, the Italian cycling apparel brand has inked a significant partnership deal with Haute Route as technical partner for the upcoming 2024 multi-day cycling series. This collaboration, announced today, will be spearheaded by three-time Grand Tour winner Italian cyclist Vincenzo Nibali. As part of the partnership, Q36.5...
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March 21, 2024
Humango Partners with “From The Ground Up” For Season 4 of Epic Gravel Training
BOULDER, CO. (March 21, 2024)/ENDURANCE SPORTSWIRE/ – Humango™, a revolutionary training platform integrating AI-powered technology, is thrilled to announce their partnership with "From The Ground Up", a groundbreaking documentary series that chronicles the journeys of four novice athletes, tackling some of the toughest rides in the U.S. The collaboration marks a...
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March 19, 2024
Verge Cycling Apparel Named Title Sponsor of Kissena Prospect Park Series, Renamed as Verge Series
NEW YORK, March 19th 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, proudly announces its title sponsorship of the esteemed Kissena Prospect Park Series, rebranded as the Verge Series. The Verge Series, a hallmark of Brooklyn's cycling community for over four decades, stands as one of...
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March 19, 2024
Monuments of Cycling Announces Official Bike Tour Partnership With Thomson Bike Tours, The Premier Cycle Tour Operators
SAN DIEGO /ENDURANCE SPORTSWIRE/ - Monuments of Cycling (MoC), the renowned producer of the iconic Belgian Waffle Ride (BWR), is delighted to unveil its partnership with Thomson Bike Tours (TBT) as the Official Bike Tour Partner of the Belgian Waffle Ride series. Thomson Bike Tours holds the esteemed position as...
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March 15, 2024
San Diego Running Co. Announces 2024 Partnership with Michelob ULTRA
San Diego, CA /ENDURANCE SPORTSWIRE/ - San Diego Running Co. is excited to announce Michelob ULTRA as their official beer sponsor for 2024. San Diego Running Co. is San Diego’s largest running event company hosting nearly 25,000 participants across their owned events. Participants 21+ will have the opportunity to toast...
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March 14, 2024
Statesman Cap10K and OOFOS Join Forces for 2024 Race
Austin, TX – (Mar. 14, 2024) /ENDURANCE SPORTSWIRE/ – The Statesman Cap10K is pleased to announce that OOFOS, the global leader in Active Recovery footwear, has been named a premier sponsor of the 2024 Cap10K race. As the Official Recovery Footwear partner, OOFOS will support runners pre- and post-race to...
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March 14, 2024
Adventure Cycling Secures BikeInsure as Official Bike Insurance Partner
Missoula, MT / March 14, 2024 /ENDURANCE SPORTSWIRE/ - We are excited to announce that Adventure Cycling Association has partnered with BikeInsure to provide our members with opt-in, comprehensive, and easy-to-understand bicycle insurance. Adventure Cycling members may access a discounted rate with BikeInsure to protect their bicycles and e-bikes from...
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March 14, 2024
TrainingPeaks Partners with Japan Cycling Federation as Official Software Provider
Louisville, Colo., March 14, 2024 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the Japan Cycling Federation (JCF). TrainingPeaks is now the official training and coaching software for the national governing body of cycle racing in Japan. Established in...
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March 12, 2024
Verge Cycling Apparel Named Official Apparel Partner of Natchaug Epic Gravel Fondo
NEW YORK, March 12th, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is proud to announce its partnership with the Natchaug Epic gravel fondo as the official apparel partner for the fifth edition of "The Quiet Hell." The Natchaug Epic, known for its challenging course and...
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March 12, 2024
ShowcasedMountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team
Richmond, Calif. [March 12, 2024] /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...
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March 12, 2024
Chargel Provides Samples of Athletic Gel Drinks Onsite at the Los Angeles Marathon Lifestyle Expo
Los Angeles, Calif (March 12, 2024) - ENDURANCE SPORTSWIRE - Chargel, the first-of-its-kind, delicious Gel Drink that delivers convenient and delightfully unexpected instant pre-workout energy before any workout with zero caffeine, is beginning its series of onsite sampling events at the 2024 Los Angeles Marathon Lifestyle Expo. Attendees of the...
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March 11, 2024
Honey Stinger Expands NIL Program with Launch of National Campaign Featuring More Than 40 Athletes from Top NCAA Programs
STEAMBOAT SPRINGS, Colo. (March 11, 2024) /ENDURANCE SPORTSWIRE/ - Honey Stinger, a leading and most trusted sports nutrition brand, announces a significant expansion of its Name, Image, and Likeness (NIL) Program with the launch of a national campaign featuring more than 40 athletes from prominent NCAA programs. Through a partnership with...
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March 11, 2024
Pho3nix supports life-changing work of Tipo Boxing Academy
/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation expands its footprint in Africa through the Tipo Boxing Academy powered by Pho3nix in Lagos, Nigeria. The partnership between the sport nonprofit and Tipo Boxing Academy supports life-changing work that offers a lifeline to many children in an underprivileged setting, helping redirect the path...
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March 8, 2024
Rehydrating 25,000 Runners: Electrolit Activates as Official Partner of the 39th annual Los Angeles Marathon presented by ASICS
Los Angeles, CA. (March 8, 2024)/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – returns with a new multiyear partnership with The McCourt Foundation, becoming the official hydration sponsor for some of Southern California’s most iconic races, including the 39th annual Los Angeles...
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March 8, 2024
Livermore Valley Half Marathon Champions Sustainability with Recyclable BibBoards Bib Clips
Livermore, CA /ENDURANCE SPORTSWIRE/ - The Livermore Valley Half Marathon, known for its commitment to innovation and sustainability, has taken a significant step towards an eco-friendly race experience by partnering with BibBoards for pinless bib attachment. This forward-thinking move eliminates the need for traditional safety pins, contributing to a cleaner...
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March 8, 2024
Electrolit Serves the 2024 Miami Open presented by Itaú as Official Hydration Sponsor
Houston, TX. /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – proudly announces it is the official hydration beverage of the prestigious 2024 Miami Open presented by Itaú, taking place from March 17 - 31. "Being part of the Miami Open presented by...
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March 8, 2024
Bikeflights Announces 2024 Brand Ambassadors
PORTLAND, OR (March 8, 2024) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is pleased to introduce its roster of 2024 Brand Ambassadors and Sponsored Teams. "What Bikeflights offers is hugely helpful in managing logistics, reducing stress and saving time and money for Ambassadors who are...