SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 10, 2026
Suunto Renews Partnership with Hardrock Hundred Endurance Run Through 2028
SAN FRANCISCO, CA – July 10, 2026 /ENDURANCE SPORTSWIRE/ - Suunto, a global leader in performance sports wearables, today announces a three-year partnership renewal with the Hardrock Hundred Mile Endurance Run (Hardrock 100), extending its support of one of the world’s most iconic ultramarathons through the 2028 race. Under the...
July 8, 2026
St. Luke’s University Health Network to be the Official and Exclusive Health System and Hospital Provider of Spartan Poconos
BOSTON, MASS. (July 8, 2026) /ENDURANCE SPORTSWIRE/ — Spartan, the world's leading endurance sports and extreme wellness brand, has announced St. Luke’s University Health Network will be the Official and Exclusive Health System and Hospital Provider of the 2026 Poconos Spartan Race Event to be held July 11 and 12...
July 8, 2026
Valley Toyota Dealers Returns as Presenting Sponsor of Phoenix and Mesa Marathon Community Give Back Programs
PHOENIX, Ariz. (July 8, 2026) /ENDURANCE SPORTSWIRE/ – Valley Toyota Dealers has renewed its partnership with the Phoenix Marathon and Mesa Marathon, returning for a second year as the Presenting Sponsor of the Community Give Back Program for each event. As a part of this sponsorship, Valley Toyota Dealers will contribute...
July 7, 2026
Athletic Brewing Company to Sponsor the Arthritis Foundation Cycling Experience
LOS ANGELES (July 7, 2026) /ENDURANCE SPORTSWIRE/ — Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, has joined the Arthritis Foundation Cycling Experience (AFCE) as a sponsor of its 2026 California Coast Classic Bike Tour. Launched commercially in 2018, Athletic Brewing has rapidly grown from one of the smallest breweries...
July 7, 2026
Liv Cycling Returns as Official Bike Sponsor of the Tour de France Femmes avec Zwift for a Fifth Consecutive Year
NEWBURY PARK, Calif. — [July 7, 2026] /ENDURANCE SPORTSWIRE/ - Liv Cycling, the only comprehensive cycling brand in the world dedicated exclusively to women, today announced its return as official bike sponsor and White Jersey partner of the Tour de France Femmes avec Zwift for the fifth consecutive year. The...
July 6, 2026
Keely Hodgkinson Joins COROS to Continue Pushing Middle-Distance Limits
IRVINE, California / ENDURANCE SPORTSWIRE/ – Today, COROS Wearables announces a new partnership with Olympic champion and British middle-distance superstar Keely Hodgkinson. Hodgkinson, 24, shot to global stardom after claiming 800m Olympic gold at the Paris Olympics in 2024, following a silver medal at the Tokyo Games in 2021. She...
July 2, 2026
Crystal Geyser® Alpine Spring Water® Announced as Official Water Partner of the IRONMAN North American Series
TAMPA, Fla. (July 2, 2026) /ENDURANCE SPORTSWIRE/ — IRONMAN has announced that Crystal Geyser® Alpine Spring Water® will serve as the Official Water Partner of the IRONMAN® North American Series, providing water and beverage solutions across events throughout the United States. As part of the partnership, Crystal Geyser will be integrated into on-course refreshment, finish line...
July 2, 2026
Giro Sport Design Announces 3-Year Partnership Extension With Team Visma | Lease A Bike
Barcelona, Spain (July 2, 2026) /ENDURANCE SPORTSWIRE/ - Giro Sport Design today announces the brand’s 3-year partnership extension with World Tour team - Team Visma | Lease a Bike - reinforcing a successful collaboration that has helped drive performance and innovation at the highest level of professional cycling. Giro Sport...
June 30, 2026
ROKA Multisport Sponsors Catherine Breed’s Historic 900-Mile Swim Down the California Coast
(Park City, UT - June 30, 2026) /ENDURANCE SPORTSWIRE/ - ROKA Multisport, the world’s leading high-performance wetsuit and endurance sports brand, is thrilled to support Catherine Breed’s groundbreaking attempt to swim the entire California coast, an effort that pushes the boundaries of human endurance, and redefines the standard in open...
June 30, 2026
THEMAGIC5 Named Official Goggle Partner of Beyond The Breakers Open Water Swimming Summit
Waltham, MA /ENDURANCE SPORTSWIRE/ - THEMAGIC5, the custom-fit swim goggle company known for its use of AI, facial scanning, and robotics-driven manufacturing, has been named the Official Goggle Partner of Beyond The Breakers, the annual open water swimming summit returning for its third year November 14–15, 2026 at Bentley University...
