SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 4, 2026
Intermountain Health Returns as Official Healthcare Sponsor of the REVEL Big Cottonwood Marathon and Half
Salt Lake City, Utah /ENDURANCE SPORTSWIRE/ - The REVEL Race Series is proud to announce that Intermountain Health is returning as the Official Healthcare Sponsor and Medical Provider of the 2026 REVEL Big Cottonwood Marathon and Half on September 12, 2026. “The REVEL team is thrilled to celebrate a continued partnership...
May 1, 2026
Verge Sport Named Official Sponsor of the MABRA Road Series and Championship Events
NEW YORK (May 1, 2026) /ENDURANCE SPORTSWIRE/ — Verge, a leading innovator in custom cycling apparel, is proud to announce its partnership with the Mid-Atlantic Bicycle Racing Association (MABRA). MABRA is one of the largest and most established regional cycling associations in the United States. It has historically overseen a...
April 30, 2026
Sports Backers Announces Capital One as Title Sponsor of Richmond 8k, Part of Allianz Richmond Marathon Weekend
RICHMOND, VA (April 30, 2026) /ENDURANCE SPORTSWIRE/ – Sports Backers today announced a new partnership with Capital One, naming the Virginia-based financial services leader as the official title sponsor of the Capital One Richmond 8k. Now in its 19th year, the race is a key event of the Allianz Richmond...
April 30, 2026
Fleet Feet and Cooldown Partner to Make Running More Accessible, Social and Supported
CARRBORO, N.C. (April 30, 2026) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, and Cooldown, a fast-growing social run community with clubs across the U.S. and in Toronto, today announced a new strategic partnership designed to make running feel more approachable, connected and...
April 30, 2026
FRESHJUNKIE Racing Expands Sales Team with Strategic New Hires
BATON ROUGE, LA. (April 30, 2026) /ENDURANCE SPORTSWIRE/ — FRESHJUNKIE Racing (FJR), a leader in endurance event marketing & production across the Southeast, today announced the addition of two new team members to its growing sales division: Rod Foley and Matt Booth. These strategic hires reinforce FJR’s continued investment in...
April 29, 2026
Kailas FUGA Team signs Spanish Trail Elite Azara GARCIA DE LOS SALMONES
Guangzhou, China (April 29, 2026) /ENDURANCE SPORTSWIRE/ - Kailas FUGA has announced the signing of Spanish female athlete Azara GARCIA DE LOS SALMONES for Kailas FUGA Team. As the fifth elite to join Kailas FUGA Team in Spain since 2023 with athletes including Alvaro Gonzalez Del Salto, Aritz Egea Caceres, José...
April 29, 2026
Tern Bicycles Selects BikeInsure as Official Electric Bike Insurance Partner
Lakewood, CA — April 29, 2026 /ENDURANCE SPORTSWIRE/ - Tern, a global leader in electric cargo bikes and urban mobility solutions, has selected BikeInsure as its Official Electric Bike Insurance Partner under a new multi-year agreement. The partnership provides Tern customers with access to opt-in electric bike insurance designed specifically...
April 29, 2026
Little Rock Marathon Generates $14.1 Million in Economic Impact for Central Arkansas
LITTLE ROCK, Ark. (April 29, 2026) /ENDURANCE SPORTSWIRE/ — The 2026 Little Rock Marathon delivered a significant boost to the Central Arkansas economy, generating more than $14.1 million in total economic impact, according to a newly released Economic Impact Summary by the Little Rock Convention & Visitors Bureau. The report...
April 27, 2026
Denver Colfax Marathon Announces Half Marathon Sell Out
DENVER, CO (April 27, 2026) /ENDURANCE SPORTSWIRE/ – The 20th Denver Colfax Marathon, presented by Cigna Healthcare, has sold out the half marathon for its milestone race weekend next month. The event’s popular half marathon is the only race in the world that features a full mile alongside animals in...
April 27, 2026
Grüns Partners with MudGirl to Fuel and Empower Women Nationwide
April 27, 2026 /ENDURANCE SPORTSWIRE/ - MudGirl, the leading women-only obstacle course race series in North America, is proud to announce a new national partnership with Grüns, a fast-growing wellness brand known for its convenient, nutrient-packed Superfoods Greens Gummies. Through this partnership, Grüns will serve as an official sponsor of...
