December 16, 2022

Fitness Drinkware Company Ice Shaker Announces Sponsorship with National Pickleball Athlete, Ryan Sherry

[DALLAS, TX] /ENDURANCE SPORTSWIRE/ - Built for athletes by athletes, the revolutionary sports bottle company owned by former NFL athlete Chris Gronkowski, Ice Shaker, is pleased to announce its new partnership with pickleball’s star athlete, Ryan Sherry. Ranked as one of the top ten players in the nation, Sherry is...

December 15, 2022

Showcased

Will Ventures and Founders Collective Team up with Three-Time NBA All-Star, Bradley Beal to Lead the National Cycling League (NCL) Seed Round.

(Miami, FL, December 15, 2022) /ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL), the first of its kind professional sports league powered by a groundbreaking technology platform, announced today that it closed its $7.5 million Seed financing. This oversubscribed round was led by Will Ventures and included but not limited...

December 14, 2022

SUAREZ Gran Fondo National Series Strengthens Partnership with Garda Bike Hotel

(Gettysburg, PA – December 14, 2022) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series has strengthened its long-term partnership with Garda Bike Hotel and their Andiamo Cycling experiences, Italy’s premiere cycling hotel and guiding service located on the shores of Lake Garda. All Series riders will have access to...

December 14, 2022

BibBoards and Race Announcer Fitzness Partner Up

/ENDURANCE SPORTSWIRE/ - BibBoards has partnered with Fitz Koehler to provide customized BibSNAPS for the Noisy Nation, a group of Fitz's followers that are using fitness to add ten years to their life. Fitzness International works to provide fitness education to anyone looking to live a healthier life, especially those...

December 13, 2022

Eight things we learned about sports sponsorship and marketing in 2022

SportsPro features editor Sam Carp reflects on some of the stories and trends that have shaped 2022. ...It’s also a time for reflecting on the year gone by. So, in keeping with that festive spirit, I thought I’d turn my last newsletter of 2022 into a list of things we’ve...

December 12, 2022

Specialized ends contracts with dozens of paid ambassadors

Some of Specialized's longtime adventure athletes like Sarah Swallow and Ty Hathaway were let go last week; they say the brand is cutting the entire ambassador program. VeloNews

December 7, 2022

Purina Pro Plan Named Title Partner of the 2023 Pittsburgh Pet Walk

PITTSBURGH, PA (December 7, 2022) /ENDURANCE SPORTSWIRE/ – P3R announced today that Purina Pro Plan will be the title partner of the 2023 Pittsburgh Pet Walk, part of the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. In addition, the high-flying dogs of the Purina Pro Plan Performance Team will show...

December 2, 2022

World Champion Remco Evenepoel to train with fans on BKOOL

/ENDURANCE SPORTSWIRE/ – Virtual Cycling is back to show us how new technologies can bring professional cyclists and their fans together. On Monday 5th December, the virtual cycling platform BKOOL will allow hundreds of amateur cyclists to train with Remco Evenepoel, just a couple of months after he lifted the Men’s...

November 29, 2022

Showcased

Kilimanjaro Trail Run partners with Carbon Tanzania to effect change

/ENDURANCE SPORTSWIRE/ – Kilimanjaro Trail Run offers four high-altitude races over two days on Africa’s tallest mountain. In partnership with Carbon Tanzania, the race is using high-quality certified carbon credits to compensate for all emissions generated during the event. “Kilimanjaro is this incredibly iconic mountain, and our trail run is the...

November 29, 2022

Final Surge Sponsors the Garmin RunningLane Cross Country Championships

/ENDURANCE SPORTSWIRE/ For the second year in a row, Final Surge will be a sponsor of the Garmin RunningLane XC Championships (RXC) which is home to the fastest high school cross country championship course in the country. The race will take place on December 3rd in Huntsville, Alabama. In 2021,...

November 23, 2022

Team Novo Nordisk partner with Santic Clothing for 2023

/ENDURANCE SPORTSWIRE/ – Team Novo Nordisk is proud to announce Santic as the team’s new clothing partner for 2023 with the Asian company providing both performance and technical wear for the world’s first all diabetes professional cycling team. “We are very happy to have a partner with the experience of Santic...

November 21, 2022

3M Half Marathon Continues Partnership with Nuun

AUSTIN, Texas /ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, welcomes back Nuun as the Official Hydration of the 3M Half Marathon. The agreement means Nuun will hydrate runners chasing their half marathon Personal Records (PR) through 2023. The 29th...

November 18, 2022

GU Energy Labs and The McCourt Foundation Announce Multi-Year Partnership

LOS ANGELES & BERKELEY, Calif. – November 18, 2022 /ENDURANCE SPORTSWIRE/ – GU Energy Labs and The McCourt Foundation (TMF) today announced that GU will be the official Energy Gel of The McCourt Foundation events beginning with The Rose Bowl Half Marathon & 5K in January and continuing with the 2023 Los Angeles...

November 17, 2022

Cigna Renews Title Sponsorship with Denver Colfax Marathon

DENVER, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon announced today that Cigna is continuing its title sponsorship for the 2023 Denver Colfax Marathon. This renewed partnership comes with a greater emphasis on bolstering the health and wellbeing of the Denver community. As part of its 2023 sponsorship, Cigna will...

November 17, 2022

Athletic Brewing, the Leading Non-Alcoholic Brewery, to serve as Title Partner for Athletic Brewing IRONMAN Lake Placid Triathlon, Part of the VinFast IRONMAN North America Series

LAKE PLACID, N.Y. / TAMPA, Fla. (November 17, 2022) /ENDURANCE SPORTSWIRE/ – IRONMAN today announced that Athletic Brewing Company, America’s leading non-alcoholic brewery and the Official Non-Alcoholic Beer Provider of the IRONMAN® Global Series, will serve as the title partner of Athletic Brewing IRONMAN Lake Placid, part of the VinFast IRONMAN...

November 17, 2022

Exhibitor Registration Now Open for 2023 3M Half Marathon Expo

AUSTIN, Texas /ENDURANCE SPORTSWIRE/ - High Five Events, one of the largest privately owned event production companies in the Unitxed States, opens exhibitor registration for the 2023 3M Half Marathon. Exhibitors are invited to preview, showcase, and sell their services and products to an estimated 15,000 attendees including participants, their...

November 16, 2022

Tucson Bicycle Classic Delighted to Announce Return of Title Sponsor, The Meteor

November 16, 2022, Tucson, AZ /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic is pleased to announce the return of title sponsor, The Meteor. The Meteor was the title sponsor of Tucson Bicycle Classic in 2022, helping to resurrect the 34 year old race after a two-year hiatus, brought on by...

November 16, 2022

Gruppo Nutrition Announces Open Consideration For Their Team/Club Sponsorship Program

Windsor, Ontario (Nov 16th, 2022) /ENDURANCE SPORTSWIRE/ – Gruppo Nutrition, formerly known as Infinit Nutrition Canada, offers premium nutrition products and a premium experience for endurance athletes worldwide. That is why they are thrilled to announce the open consideration of their Team/Club Sponsorship Program. Gruppo is proud to provide athletes with nutrition...

November 16, 2022

BibBoards Helps Events Increase Revenue On Race day

/ENDURANCE SPORTSWIRE/ - BibBoards are well known for its great products that improve race day. What you may not know is how easy and beneficial it can be to partner with BibBoards to create custom BibSNAPS for your event or business. Partnering with BibBoards is a surefire way to get...

November 15, 2022

USA Triathlon’s Sixth Annual #DreamingSeason, Presented By Icon Meals, Underway

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced the start of its sixth annual #DreamingSeason, presented by ICON Meals, a digital and social media-driven campaign that runs from Nov. 15 to Dec. 31 and encourages multisport athletes to set their goals, dream big and race local ahead of the...

November 15, 2022

Austin Marathon’s Philanthropic Program Awarded Grant From The Moody Foundation

AUSTIN, Texas /ENDURANCE SPORTSWIRE/ - Austin Marathon Gives (formerly Austin Gives Miles), the philanthropic program of the Ascension Seton Austin Marathon, proudly announces The Moody Foundation as its presenting sponsor for the 8th consecutive year. The Moody Foundation has given nearly $2 million to Austin Marathon Gives since 2016. The...

November 14, 2022

Speed Hound Enters Into Multiyear Agreement with SBT GRVL

Menlo Park, CA (November 14, 2022) /ENDURANCE SPORTSWIRE/ - While Speed Hound is on a mission to provide every day athletes with the tools they need to achieve the impossible, they’re also deeply committed to supporting other organizations within the racing community. Speed Hound has found a like-minded partner in...

November 3, 2022

Aquasphere Signs on as Official Swim Course Sponsor of CLASH Endurance

Daytona Beach, FL (Nov 3, 2022)/ENDURANCE SPORTSWIRE/ – CLASH Endurance, a sports media company known for its unique, family friendly races at iconic speedways across the United States, today announced a two-year partnership with Aquasphere, the premier swim and triathlon brand. Serving as the official Swim Course Sponsor for both 2022 and...

November 3, 2022

The U.S. Olympic and Paralympic Governing Body Getting Into NIL

On Wednesday, the organization announced it had launched a name, image, and likeness collective called “Watch Us Thrive.” It’s the first U.S. Olympic and Paralympic governing body to dive into NIL. The collective is “​​another aspect of USA Triathlon’s collective dedication to ensuring women’s triathlon as a NCAA Championship Sport...

November 2, 2022

Liv Announces Premier Sponsorship of The Tour De France Femmes AVEC Zwift

NEWBURY PARK, Calif. (Nov. 3, 2022) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, announced today it will continue as a major partner of the Tour de France Femmes avec Zwift for 2023. The company will remain the sponsor of the white jersey, signifying the...