Sponsorship

July 27, 2021

10th Annual Kerrville Triathlon Offers Free, Personalized Finish Line Video

AUSTIN, Texas, July 27, 2021 - The Kerrville Triathlon Festival will provide a free, personalized finish line video for all participants as part of its 10th anniversary on September 25-26. This video, valued at $19, will be added to a list of perks that are already in place for the...

July 26, 2021

RSAA Set To Debut Vertigo Challenge 12 Hours Pensacola

July, 26, 2021 Pensacola, Florida – Rockstar All Access announces today a partnership with Five Flags Speedway to debut the first race in a series of races called the Vertigo Challenge. The inaugural race will be called 12 Hours Pensacola and will feature 12 hours of cycling around a half...

July 23, 2021

Shark Pods Becomes an Official Sponsor of Salty Sports Society’s Speedo SALT Series

Saint Augustine Beach, Florida – Salty Sports Society, a leader in beach sporting events, has signed Shark Pods as a sponsor of the Speedo SALT Series. Shark Pods, invented in Ponte Vedra Beach, FL, are made for open water swimmers, triathletes, lifeguards, and surfers to reduce the number of shark...

July 22, 2021

Cali Condors Secure BRATTER PA as ISL Season Sponsor for Second Consecutive Year

MIAMI BEACH, Fla. (July 22, 2021) — The Cali Condors today announced attorney Joshua Bratter’s BRATTER PA has signed on for a second year as the team’s 2021 International Swimming League (ISL) season sponsor. Led by General Manager and four-time Olympic gold medalist, Jason Lezak, the Cali Condors are one of...

July 22, 2021

Alpha Win & Events.com Partner to Power Margaritaville Hollywood Beach Resort Half Marathon

LA JOLLA, CA, July 22, 2021— Events.com, a mobile-first event management and registration platform, today announced its partnership with Alpha Win, formerly known as HITS Endurance. Alpha Win has grown to include the 2021 Margaritaville Hollywood Beach Resort Half Marathon. Alpha Win currently uses Events.com as the official registration platform for...

July 22, 2021

Pikes Peak APEX presented by RockShox Welcomes Springs Wealth Group as 2021 Supporting Sponsor and Co-Host of the APEX Awards and After Party

Colorado Springs, CO, July 22, 2021 – Sports Strategies announces a partnership between Springs Wealth Group and Pikes Peak APEX. Springs Wealth Group joins The APEX as a supporting sponsor for 2021 and will co-host the APEX Awards & After Party on Sunday, September 26, 2021, following the fourth and...

July 21, 2021

Tech company TCS renews NYC Marathon rights and will spend $280 million on race sponsorships

TCS has retained New York City Marathon title rights and plans to spend up to $40 million annually until 2029 on global race sponsorships. The India-based firm also has become the new title sponsor of the London Marathon. CNBC

July 21, 2021

Ride Santa Barbara 100 Partners with Squadra, Reveals 2021 Kit Design

SANTA BARBARA, Calif. – July 21, 2021 –Ride Santa Barbara 100 (RideSB100), the premier cycling event set on California’s Central Coast, has teamed up with Squadra to produce the official kit of the 10th anniversary ride scheduled for October 23, 2021. Squadra has designed a custom commemorative RideSB100 jersey in a...

July 20, 2021

Deceuninck – Quick-Step announces partnership with BKOOL, the online cycling simulator and app

Deceuninck – Quick-step has announced that BKOOL, the online cycling simulator and app, will become an official partner of the team. Having previously worked with BKOOL for The Wolfpack: A Day in Hell event in February, our team were impressed by BKOOL’s setup and useability and are delighted to continue with...

July 20, 2021

Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland

LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...

July 18, 2021

Mississippi’s Largest Cycling Event Raises Funds for Parkinson’s

Greenwood, Miss. — As live sporting events start to come back to center stage for athletes and fundraisers, the Davis Phinney Foundation is thrilled to be one of the beneficiaries of the Bikes Blues & Bayous cycling event in Mississippi on Aug. 7, 2021. The Greenwood-Leflore County Chamber of Commerce...

July 14, 2021

Barebells Fuels Athlete Ambassadors at This Year’s 2021 NOBULL CrossFit® Games

LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at The 2021 NOBULL CrossFit® Games. “Embodying hard work and determination, our ambassadors have been training for The 2021 NOBULL CrossFit® Games for quite some time,” said Ben Jones, CEO....

July 14, 2021

Perspective Fitwear Becomes Official Training Apparel of USA Triathlon Through 2023

COLORADO SPRINGS, Colo. — USA Triathlon today announced that San Diego-based Perspective Fitwear has been named the organization’s Official Training Apparel through 2023. The company, owned by Founder & CEO Stephanie Perez and U.S. Naval Officer LCDR  Kory Perez, was launched in 2017 as a women’s performance apparel brand and...

July 14, 2021

Aquasphere Partners with Escape from Alcatraz Triathlon™

SAN FRANCISCO (July 14, 2021) – IMG, a global leader in sports, events, media and fashion, has signed Aquasphere as the official goggle, wetsuit and swim cap sponsor for the 40th Anniversary Escape from Alcatraz Triathlon, taking place August 14-15, in San Francisco. Aquasphere, the premier swimming and triathlon equipment...

July 13, 2021

Marathons Are Back: Why Races Are Key for Brands Looking to Extend the COVID-19 Running Boom

With COVID-19 forcing people to find ways outside of the gym to stay fit, leading running brands have forged bonds with new runners and strengthened relationships with the experienced. As the world opens back up, the key to securing them all for the long haul might be in races. Footwear...

July 13, 2021

EF Education – NIPPO Pro Cycling Chooses Neversecond™ For Tour De France Fueling

(July 13, 2021; NEW YORK, NY) EF Education - NIPPO Pro Cycling announced that they have chosen upstart nutrition brand Neversecond™ to provide sport science coaching and science-based nutritional products to their eight-rider team tackling the three-week Tour de France. Beginning in late 2020, EF Education - NIPPO riders worked with...

July 13, 2021

Addaday welcomes Olympic Gold Medalist and World Cup Champion Cross-Country Skier Jessie Diggins to its Roster of Elite Athletes

SANTA MONICA, Calif., July 13, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s...

July 12, 2021

Pho3nix Athlete Program sends 25 Athletes to Tokyo

The Pho3nix Foundation is proud to announce 25 athletes from the Pho3nix Athlete Program have qualified for the Summer Olympic and Paralympic Games in Tokyo, out of a total intake of 39 athletes from 18 countries across six continents competing in 20 disciplines. The Pho3nix Athlete Program aims to give...

July 9, 2021

Life Time and Trail Sisters Announce Partnership to Empower Women Through Trail Running

LEADVILLE, Colo., July 9 –Life Time, owner and producer of more than 30 premier athletic events across the U.S., is pleased to announce a new partnership with Trail Sisters, a nationwide women’s trail running community of more than 35,000, aimed at increasing participation and opportunity in trail running through inspiration,...

July 9, 2021

Stages Cycling Athletes to Compete in Tokyo Olympics

(Boulder, CO – 9 July, 2021) StagesⓇ Cycling will support athletes competing in triathlon, paratriathlon and cross country mountain biking in the Olympic games in Tokyo this month. Erin Huck, Maximilian Brandl, Mathias Flückiger, and Martín Vidaurre Kossmann will compete in cross country mountain biking. Grace Norman will compete in paratriathlon...

July 9, 2021

Newton Running announced as new running shoe partner of DATEV Challenge Roth

ROTH. Newton Running, the American running shoe company that has made a name for itself with its innovative running shoe technologies promoting a natural, healthier running form, is the new running shoe partner of DATEV Challenge Roth powered by hep. This partnership further reinforces TEAM CHALLENGE’s focus on sustainability, as...

July 8, 2021

TransRockies Race Series Announces Garneau as Apparel and Stage Title Sponsor for TransRockies Gravel Royale

Calgary, A.B. (July 8, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Garneau, creator of durable and performance cycling apparel, as the official apparel and stage title sponsor for TransRockies’ newest event, Gravel Royale happening this August in British Columbia. “We’re stoked to be...

July 8, 2021

World Champion Signs On With Mana

Mana Sport and Entertainment Group today announced Paralympic world champion Lauren Parker and long course specialist Magnus Ditlev have joined the growing list of names on MANA’s athlete management program. Australian paratriathlon star Parker has dominated on the world circuit since winning bronze at the Commonwealth Games in 2018, and...

July 8, 2021

Vittoria Tires Announced as Official Tire Provider of USA Cycling

COLORADO SPRINGS, Colo. – USA Cycling announced a new partnership today with Vittoria Tires, making them the official tire of USA Cycling. Vittoria Tires will be supporting the USA Cycling National Team, the USA Cycling Olympic Development Academy, USA Cycling Development Camps, and USA Cycling’s National Championships. This broad reaching...

July 8, 2021

Olympics host city Tokyo bans spectators amid COVID-19 emergency

The Olympics will take place without spectators in host city Tokyo, organisers said on Thursday, as a resurgent coronavirus forced Japan to declare a state of emergency in the capital that will run throughout the Games. Organizers were still uncertain how much revenue would be lost due to the absence of spectators,...