June 9, 2021
COLORADO SPRINGS, Colo. – This summer, the best cyclists in the world will be taking on the Tokyo 2020 Olympic Games and USA Cycling’s Performance Apparel Partner, CUORE of Switzerland, will be outfitting all of the American athletes on the Road, Track, and Mountain Bike teams. CUORE and USA Cycling...
August 12, 2020
ROUVY’s platform enables fun and realistic virtual riding and racing experience using the mixed/augmented reality simulation technology that overlays 3D objects over real-life video footage. In the nearly two years that ROUVY AR has been released to the public, ROUVY has rolled out over 130 AR routes, new avatars with...
June 2, 2021
Richmond, Calif. (June 2, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has added to its robust offering of tents with two new ultra lightweight styles, the Nimbus™ UL 1 and 2 and Strato™ UL 2. These styles usher the brand into an...
November 30, 2020
iFit Connected Fitness Adds Bluetooth® Headphone Connectivity on NordicTrack, ProForm and Freemotion Equipment
(LOGAN, Utah, December 1, 2020) — iFit, the patented, interactive, connected fitness platform, adds Bluetooth® headphone connectivity on all iFit-enabled equipment, such as NordicTrack, ProForm and Freemotion treadmills, cycles, elliptical and rowers. All brands of Bluetooth headphones are compatible. With this feature, iFit members using the embedded tablet on their...
September 18, 2020
iFit Connected Fitness Lets Cyclists Race the Tour de France via Streaming 112-Part Ride on NordicTrack and ProForm Cycles
(Logan, UT) - September 18, 2020—iFit, the patented, interactive, connected fitness technology, is now streaming the most comprehensive Tour de France ride in celebration of the 107th edition of the race. iFit members can virtually ride all 21 stages of the 2020 Tour de France course, in a whopping 112-part...
August 27, 2020
Paul Sherwen Project and ROAD iD Announce Limited Edition Wrist ID in Honor of the Late Paul Sherwen
NBC Sports commentator, Phil Liggett, and Paul Sherwen’s wife Katherine Sherwen, announced the launch of the Paul Sherwen Project, to honor Tour de France commentator and former professional cyclist, the late Paul Sherwen. The Paul Sherwen Project will serve to continue supporting the good that Paul was enacting in Uganda and across...