PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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April 19, 2024
Vittoria Unveils World Championship Winning XC Race, Size, Tread Technology
Bentonville, AR /ENDURANCE SPORTSWIRE/ – With UCI World Championship XC titles in both long and short formats, Vittoria is proud to finally offer to the public what factory racers have trusted for the past two seasons: The all-new Vittoria XC Race Formulation – available in the new Peyote 29x2.4 and...
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April 18, 2024
HydraPak® Sunsets Polar Bottle® Brand, Hops Back into the Saddle with Bike-Specific Squeeze Bottles
OAKLAND, Calif. (April 18, 2024) /ENDURANCE SPORTSWIRE/ - HydraPak®, global leader of high-performance hydration solutions, will be sunsetting its Polar Bottle product line, and relaunching newly designed bottles under the HydraPak brand. Today, it unveiled the first squeeze bottle in its cycling collection, Breakaway™. HydraPak leveraged its lightweight, integrated filter...
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April 18, 2024
Article One and Ciele Athletics Offer Runners Vintage-Inspired Frames in Sophomore Sunglasses Collaboration
FLINT, Mich. (April 18, 2024)/ENDURANCE SPORTSWIRE/ – Article One, the independent eyewear brand creating handcrafted active and optical frames, and leading performance-running brand Ciele Athletics are thrilled to debut the sophomore edition of the Article One x Ciele GTGlass performance sunglasses, an award-winning collaborative frame launched in 2020. Having earned several...
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April 18, 2024
New Parlee Ouray All-Road Bike Shows Boldly Bare Monocoque Frame
April 18, 2024 /ENDURANCE SPORTSWIRE/ – The all-new Parlee Ouray is the culmination of 25 years of carbon fiber expertise, blending precise layups, legendary handling, and modern geometry to create a truly unique all-road bike with our first-ever nude carbon finish. Modern riders are seeking an experience, and a bike...
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April 17, 2024
The top-secret On shoe that won the Boston Marathon
On Monday, Kenya’s Hellen Obiri etched her name in Boston Marathon history by taking back-to-back victories at the prestigious event. In a tight finish that kept all spectators on the edge of their seats, Obiri out-sprinted compatriots Edna Kiplagat and Sharon Lokedi in the final mile, breaking the tape in a pair of groundbreaking racing shoes...
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April 17, 2024
ENVO and Cadex Partner to Develop Rapid Lithium eBike Battery Tester
Vancouver, Canada – [April 17, 2024]/ENDURANCE SPORTSWIRE/ – ENVO, a leader in electric micro-mobility, and Cadex Electronics, a global provider of battery testing and charging technologies, are collaborating to develop a rapid test for lithium eBike batteries. This innovative tool will empower eBike riders and enthusiasts to quickly assess the health...
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April 17, 2024
Osmo Nutrition Launches New Single Serve PreLoad Hydration and Endurance Sample Pack for Athletes
Sausalito, CA. (April 17, 2024) /ENDURANCE SPORTSWIRE/ – Today, Osmo Nutrition is excited to announce the new Single Serve PreLoad Hydration and the Endurance Sample Pack. With these new offerings, Osmo now provides single serve options in every product available, including PreLoad, Power Fuel, and Rapid Recovery. Now available in...
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April 17, 2024
Meet KINeSYS Sunscreen 2024 Brand Ambassadors
/ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to announce our roster of 2024 KINeSYS Champions. Now in its sixth year, the Brand Ambassador program is a group of over 40 individuals from all walks of life. A mix of professional athletes and keen amateur sporting enthusiasts, the program aims...
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April 16, 2024
Kitman Labs Expands Performance Deal With NWSL Expansion Team, Bay FC
Menlo Park, CA and San Jose, CA /ENDURANCE SPORTSWIRE/ – Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with NWSL expansion team, Bay FC. On the heels of the NWSL’s deployment of...
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April 12, 2024
Zdeno Chara to Wear Nix Hydration Biosensor for Boston Marathon
BOSTON, MASS — April 12, 2024 /ENDURANCE SPORTSWIRE/ – Boston-based, cutting-edge health biosensing company, Nix Biosensors, is honored to be working with NHL and Boston Bruins veteran, Zdeno Chara, in his journey to the start line of the Boston Marathon. Zdeno has been training with the biosensor for several months in...
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April 11, 2024
ShowcasedSafa Brian Set To Unveil Pray For Speed X Ornamental Conifer Project At Sea Otter Classic
/ENDURANCE SPORTSWIRE/ – Cyclist and filmmaker Safa Brian, recognized for his PRAY FOR SPEED films, announced a collaboration with artist Nicolai Sclater, known mainly by his moniker Ornamental Conifer, in a post (https://tinyurl.com/ysshx7bd) on social media today. The project includes two pieces of hand-painted cycling equipment, a SCOTT Foil bike,...
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April 11, 2024
Outside Interactive & Brooks Running Launch Personalized Content for Runners
BOULDER, CO, April 11, 2024/ENDURANCE SPORTSWIRE/ – Outside Interactive Inc, the world’s leading creator of outdoor content, services, events, and experiences, along with Brooks Running, a global leader in performance run footwear and apparel, join forces to bring local, personalized content to active lifestyle enthusiasts and outdoor adventurers across the United...
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April 11, 2024
DEKA FIT Announces Partnership with GET RX’D to Introduce Xebex Sleds for Zone 9
BOSTON, MASS. (4/11/2023) /ENDURANCE SPORTSWIRE/ – DEKA FIT, the leading fitness event series revolutionizing the way athletes train and compete, is thrilled to announce a new partnership with GET RX’D, a premier provider of high-quality fitness equipment. This collaboration marks a significant milestone in enhancing the DEKA FIT experience. Together,...
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April 10, 2024
Is AI Your Future PT? The Brain Behind Whoop Coach Explains Why Tech and Trainers Can Work in Harmony
Whoop’s Jaime Waydo has worked on self-driving cars for Apple and Google and was part of the Nasa team that put the Mars Curiosity Rover on the red planet. Her latest project: harnessing the power of AI to transform your training. Men's Health
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April 10, 2024
4iiii and BMC collaborate to integrate the new PRECISION 3+ PRO Powermeter into 2024 road bike range.
COCHRANE, ALBERTA/ENDURANCE SPORTSWIRE/ – 4iiii is proud to announce their collaboration with BMC, which will see the integration of their new PRECISION 3+ PRO Powermeter across the 2024 range of BMC road bikes, specifically the Teammachine R 01 and Teammachine SLR 01 and the just recently launched new Roadmachine 01....
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April 10, 2024
SFuels launches industry first ZONE based nutrition utilizing, SFuels new Extended Substrate
RALEIGH, North Carolina /ENDURANCE SPORTSWIRE/ - The unique SFuels system of specifically formulated fuels combined with the RIGHT FUEL RIGHT TIME ® approach, supports a strong aerobic base, a resilient gut and delivers consistent stable high-intensity finishes. The new product portfolio includes ZONE 2 Aerobic Training Fuel, ZONE 4 Threshold and...
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April 10, 2024
80/20 Endurance Unveils Groundbreaking “Endurance Mastery” Online Course by Renowned Coach Matt Fitzgerald
MIDWAY, UTAH – April, 2024 / ENDURANCE SPORTSWIRE / - Setting a new standard in endurance education, 80/20 Endurance proudly introduces "Endurance Mastery," an innovative online course crafted by the visionary mind of acclaimed author and coach Matt Fitzgerald. This pioneering offering marks a watershed moment in the world of...
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April 9, 2024
HydraPak® Invites Outdoor Enthusiasts to Upcycle Used Sports Bottles
OAKLAND, Calif. (April 9, 2024) /OUTDOOR SPORTSWIRE/ - HydraPak®, global leader of high-performance hydration solutions, is excited to announce Re_Pak, a recycling initiative with a goal to upcycle used sports bottles. The Oakland-based company will distribute approximately 30 boxes at select retailers and outdoor industry events where outdoor enthusiasts are...
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April 9, 2024
Norco Is Bringing It Home with Bosch for a Complete Full-Power E-MTB Lineup
April 9, 2024 - PORT COQUITLAM, BC. /ENDURANCE SPORTSWIRE/ - When it looked like the roster was complete, Norco announced two more models to round out the stable in a powerful way. Design and technology come together for a cohesive full-power lineup consisting of three Range VLTs and one Sight...
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April 9, 2024
Tracksmith Launches Global Twilight 5000 Track Races on Movemint
SAN FRANCISCO [04/09/24] /ENDURANCE SPORTSWIRE/ – Movemint, the platform for athletic events, is excited to announce its partnership with Tracksmith to host on its platform the sixth edition of the Twilight 5000 summer races. Tracksmith is an independent running brand offering well-considered and authentic products for training, racing, and rest...
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April 9, 2024
2024 Indoor: Off-Season Updates by ROUVY
Pause Subscription in new Loyalty Program Workout improvements Drafting modelling refined New routes including Oatman, Arizona on Route 66 New and retro bikes added to virtual garage Prague, April 9th/ENDURANCE SPORTSWIRE/ – ROUVY, the indoor cycling app that lets you ride real routes around the world, presents a bundle of product...
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April 9, 2024
Introducing The Brand Leader’s Dynamic Online Presence
Greenville, SC – April 9, 2024/ENDURANCE SPORTSWIRE/ – The Brand Leader®, a renowned advertising, branding, and creative integrated marketing agency that creates what’s impossible to forget, launches their updated innovative website, ushering in a new era of brand engagement and connectivity. This dynamic online platform is designed to elevate user...
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April 9, 2024
Liv Introduces the New Intrigue X Range
NEWBURY PARK, Calif. (April 9, 2024) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, today launched the new Intrigue X Advanced and Intrigue X series. Designed for intermediate and expert trail riders, the Intrigue X is a standout performance mid-travel trail bike, perfect for navigating...
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April 9, 2024
supertri E World Triathlon Championships powered by Zwift will be supported by Garmin products on the world stage
/ENDURANCE SPORTSWIRE/ - supertri E World Triathlon Championships powered by Zwift will be backed by the Garmin® ecosystem when it returns to the global stage on April 13. Garmin have been key to supertri E for the past three years, and is extending its support to again be at the...
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April 9, 2024
Chargel Kicks Off with On-Site Samplings at Two California-Based Cycling Events: The Sea Otter Classic and The GranFondo San Diego
IRVINE, Calif. (April 9) /ENDURANCE SPORTSWIRE/ - Chargel®, a first-of-its-kind, delicious Gel Drink that delivers convenient and delightfully unexpected instant pre-workout energy before any workout with zero caffeine, today announced its April competitive race station lineup. Chargel will be showcasing its half drink, half snack, all delicious energy source at the...