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January 24, 2020
BCAA Beverage Brand NOCCO Launches Limited Edition Miami Strawberry
New Formula to be introduced in conjunction with the Los Angeles FitExpo LOS ANGELES (January 24, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today the release of its Miami Strawberry flavor, the brand’s fifth flavor to hit the US market....
January 24, 2020
Pirelli Partners with World Tour Cycling Team Trek-Segafredo
World Champion Mads Pedersen and Vincenzo Nibali will ride with Pirelli Tires and contribute to the development of the range Pirelli signs a partnership agreement with the prestigious US cycling team. Athletes will provide feedback that benefits Pirelli road racing tire development, ultimately giving amateurs an increasingly performing product. Milan,...
January 23, 2020
It will cost you $30,000 to ride with Lance Armstrong for a week
Lance Armstrong and George Hincapie will host a cycling holiday this year, in which 12 guests will pay $30,000 for five days of riding on the Spanish island of Mallorca. The trip is named 'The Move Mallorca 2020', borrowing the name of Armstrong's cycling podcast, and is listed on the website...
January 23, 2020
BUFF® Bolsters Cold Weather Collections in Fall 2020 Line
(Santa Rosa, CA) January 23, 2020 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined by technical and functional enhancements within two of their most popular cold-weather lines — ThermoNet®...
January 23, 2020
Honey Stinger Helps Spartan Athletes Conquer the Obstacles
STEAMBOAT SPRINGS, Colo. (Jan. 23, 2020) — Honey Stinger, the honey-focused sports nutrition brand, has partnered with Spartan, the world’s largest obstacle race and endurance brand, as the official on-course energy partner and official gel partner of the 2020 Spartan US race series. Through the partnership, Honey Stinger will provide...
January 23, 2020
Superfeet Secures New Balance License Agreement
New Balance Insoles Shaped by Superfeet -- Available Now FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports performance. Building upon their unwavering commitment to support as many people as possible Superfeet and...
January 23, 2020
High Peaks Plant-Based Sausage Announces Launch in the United States
Premium, Vegan Sausage Brand Enters US Market to Meet Increased Demand For Meat Alternatives Cohoes, NY (January 23, 2020) — High Peaks – the premium, all natural and plant-based sausage brand – announced today that it has launched in the United States to meet increased demand for meat alternatives. The...
January 23, 2020
Dawn To Dusk Launches The World’s First Bottle Cage Ecosystem
An immersive and collaborative approach to storage on bikes. ESCONDIDO, CA - Dawn To Dusk, a hydration and repair storage accessory company specifically designing for gravel and mountain bikes, launched the world’s first bottle cage ecosystem revolutionizing the way riders carry hydration, prevent dehydration, and allow riders to explore longer. “The...
January 23, 2020
ShowcasedThe Suunto Elite Team Announces its Athlete Selections for 2020
The Suunto Elite Team Announces its Athlete Selections for 2020 OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly the Suunto Multisport Team, will...
January 22, 2020
POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
Mammut to Outfit More Than 8,000 POWDR Employees as the Official Uniform and Technical Safety Equipment Supplier Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new long-term partnership with Mammut, the leading Swiss-born premium outdoors brand, with more...
January 22, 2020
deboer wetsuits is proud to have TRI UK as retail partner in the UK
Try on, demo, and purchase deboer wetsuits at TRI UK stores Stamford, CT, Release: January 22, 2020. deboer wetsuits is proud to have TRI UK as a retail partner in the UK. TRI UK has 29 years of experience in triathlon with stores in Yeovil, the Midlands, and Glasgow. Jon Pressling,...
January 21, 2020
Perfect Hydration Signs Pro Skateboarders David Loy and Dan Mancina as Brand Partners
Alkaline Water Brand Continues Expansion in Fitness Community LOS ANGELES (January 21, 2020) – Perfect Hydration – ultra purified alkaline water with electrolytes – announced that it signed professional skateboarders David Loy and Dan Mancina as brand partners. In these roles, Loy and Mancina will promote Perfect Hydration’s mission to bring...
January 21, 2020
More Than Half of Polyester in Adidas’ Sneakers Will Be Recycled This Year
Adidas has achieved a major milestone on the sustainability front. The sportswear giant has announced that more than half of the polyester used in its products this year will come from recycled plastic waste. It also shared plans to use only recycled polyester starting in 2024. Further, the Three Stripes expects to produce...
January 21, 2020
Welcome to the leisure class: TerraTrike Maverick pushes the envelope of performance and value for aspiring trikers
GRAND RAPIDS, Mich. — TerraTrike, a leader in comfort cycling, is rolling out a new front-line trike for Spring 2020, the Maverick, a customizable and upgradeable point of entry to the fun and carefree world of leisure triking. As recumbent trikes overtake two-wheeled recumbent bicycles in popularity, the new Maverick has big...
January 21, 2020
Hustle Bike Labs Launches Website; Finalist in OR Innovation Awards
New magnetic REM Pedal System hopes to change the pedal game in MTB, beyond Crowley, Texas — Hustle Bike Labs officially launched its website yesterday evening, highlighting its first product, the Hustle REM Pedal System, a magnetic clipless-platform-hybrid design which should be available to consumers by early Spring 2020. Yet even...
January 21, 2020
ShowcasedTBLOCKS 4.0 Set to Launch at Endurance Exchange
Lakeshore Athletic Services tapped to handle distribution TEMPE, AZ (January 21, 2020) – Attendees at the inaugural Endurance Exchange conference will be among the first to see the latest version of the innovative bike racking system commercially known as TBLOCKS®. Unlike the previous version, which was handmade out of aluminum...
January 21, 2020
Performance Tea announces Don Reichelt’s win at the Coldwater Rumble
Boulder, CO: Performance Tea, leaders in using CBD and adaptogenic tea to help people achieve their potential, announced that Don Reichelt, sponsored athlete, finished first in the 20-mile Coldwater Rumble run in a time of 2:28 and Joe Gagnon, CEO, Performance Tea completed the 52k and came in first in...
January 20, 2020
Can Running’s Most Controversial Website Really Change?
For anyone seeking a comprehensive overview of the global distance running scene, it’s hard to think of a better resource than LetsRun.com. But just as LetsRun has established itself as a reliable go-to for the track and field-obsessed, the site’s message boards can read like the online id of high-mileage frat bros. As a...
January 17, 2020
Austin Marathon Welcomes the Expansion of Dole’s Involvement During Race Weekend
AUSTIN, Texas, January 17, 2020 - The Ascension Seton Austin Marathon presented by Under Armour welcomes the return of Dole Packaged Foods as presenting sponsor. The Manzano Mile presented by Dole Packaged Foods will take place on Saturday, February 15th, during Austin Marathon weekend. Dole’s involvement includes a $2600 prize...
January 16, 2020
The best running technology from CES 2020
Didn't get to the Consumer Electronics Show last week? Check out Runner's World. Check out the best running technology according to Runner's World.
January 16, 2020
Ready.Set.MOVE. Provides Runners with the Ultimate Winter Running Box
The quarterly subscription box is set to release its January shipment to subscribers with everything winter from running lights to warm gear PITTSBURGH (January 16, 2020) – 2020 training is officially underway and Ready.Set.MOVE., created by P3R, aims to provide all runners with the winter training essentials. This quarterly subscription...
January 15, 2020
Nike shoes that have revolutionized marathon times unlikely to be banned
The World Athletics working group investigating the Nike shoes which have revolutionized marathon times is still deliberating over what limits to place on the carbon plate and foam technology and is unlikely to implement a wholesale ban according to The Guardian. As things stand, the group’s emphasis appears more on putting limits to...
January 15, 2020
iFit-Powered NordicTrack Treadmills Awarded Runner’s World Editors’ Choice for the Second Year
Runner’s World testers loved a wide range of iFit interactive workouts on the NordicTrack Commercial 2950 and Commercial 1750 (Logan, Utah — January 15, 2020) — iFit, the interactive connected fitness technology, is the differentiating feature that led Runner’s World to give the coveted designation of Editors’ Choice award to...
January 15, 2020
Leslie Jordan, Inc Apparel & Medals: Unveiling a New Logo for 2020
Portland, OR – The longtime leader in providing high-quality performance and lifestyle gear for endurance events, Leslie Jordan, Inc., is thrilled to present a new, streamlined logo for 2020. The new logo represents an effort to design and manufacture cutting-edge products, and a renewed focus on eco-friendly options for performance...
January 15, 2020
MOXiLIFE™ Nutrition Focuses on Gut Friendly Personalized Supplements
Nutrition that Builds the Gut to Brain ‘Bridge’ for Endurance Athletes Scottsdale, Arizona- MOXiLIFE™ Nutrition has designed sports nutrition products dedicated to supporting the unique nutritional needs of women and all endurance athletes. MOXiLIFE™ uses gut friendly, high absorbing, Organic, NON-GMO, NON- synthetic, clinically validated, & predominantly plant based products. “Targeting...
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