PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
May 15, 2025
Athletes and fitness influencers use creatine, but what is it? And does it work?
Creatine is primarily considered a fitness supplement, but doctors are increasingly curious about its potential longevity and mental health benefits. But is creatine really useful, and are there any downsides? The Guardian

May 15, 2025
Garmin unveils the Forerunner 570 and Forerunner 970, its newest GPS running and triathlon smartwatches for performance-driven athletes
OLATHE, Kan.(May 15, 2025) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced the Forerunner® 570 and Forerunner 970, its latest GPS running and triathlon smartwatches with advanced training tools, recovery insights, personalized workouts and more to help athletes reach their next PR. Featuring Garmin’s brightest AMOLED displays yet, the new...

May 15, 2025
Garmin unveils the HRM 600 heart rate monitor with more ways to capture and improve training
OLATHE, Kan. (May 15, 2025) /ENDURANCE SPORTSWIRE – Garmin (NYSE: GRMN) today announced the HRM 600 – a premium heart rate monitor that gives athletes new performance data and ways to help improve their training. The monitor provides accurate heart rate readings, while also tracking heart rate variability (HRV), and...

May 14, 2025
Academy Sports + Outdoors Expands Eyewear Lineup with Addition of Wiley X’s WX JAKL
Frisco, TX /ENDURANCE SPORTSWIRE/ - Academy Sports + Outdoors is broadening its premium protective eyewear selection with the addition of the Wiley X’s WX JAKL, a standout in the brand’s 2025 lineup. Engineered for those who demand both style and uncompromising performance, the WX JAKL represents the latest evolution in Wiley...
May 14, 2025
S M B L: A Brand for the Demanding Pursuit of Presence.
Northern California /ENDURANCE SPORTSWIRE/ - S M B L (pronounced ‘symbol’) stands for ‘simple moments breathe life’ and launches today with a ‘simple’ but powerful premise: presence is everything. S M B L is a brand for those who find clarity, purpose, and freedom through movement on the trail, in the...

May 14, 2025
Phil Stewart Entrusts Road Runners Club of America as the New Owner and Caretaker of Organizing Running Events
Falls Church, Virginia /ENDURANCE SPORTSWIRE/ - The Road Runners Club of America (RRCA) is honored to announce that longtime race director and running industry leader Phil Stewart has officially entrusted RRCA with the ownership and stewardship of Organizing Running Events: The Complete Guide to Staging a Successful Road Race, the...

May 13, 2025
Suunto Introduces Suunto Run – Designed for Runners
Las Vegas, NV. (May 13, 2025) /ENDURANCE SPORTSWIRE/ - Suunto, the Finnish adventure sport technology pioneer since 1936, today introduces the Suunto Run, a high-performance sports watch that elevates every phase of a runner’s journey - training, racing and recovery. With the smartest running specific features powered by AI, the...

May 13, 2025
ShowcasedRRCA Releases 2025 Kids Run the Nation Program Guide to Inspire the Next Generation of Runners
Falls Church, VA /ENDURANCE SPORTSWIRE/ - The Road Runners Club of America (RRCA) is proud to announce the release of the 2025 (Fifth Edition) Kids Run the Nation Program Guide, a vibrant, full-color, 36-page curriculum designed to help teachers, coaches, and program leaders foster a love of running and healthy living...

May 8, 2025
New CADEX Aero Cotton Tire Blends Aerodynamic Integration, Low Rolling Resistance, and Exceptional Ride Feel
May 8th, 2025 /ENDURANCE SPORTSWIRE/ — CADEX, a global leader in high-performance cycling components, announced the launch of the CADEX Aero Cotton, a premium road tire for elite racers, time trialists and triathletes. Engineered for maximum aerodynamic efficiency, ultra-low rolling resistance, and road-smoothing compliance, the Aero Cotton delivers top-tier performance where...

May 8, 2025
Small Canadian Brand, Big Inspiration: KINeSYS Sunscreen Announces 2025 Champions
Vancouver, BC /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen, a small but mighty Canadian-made brand, is proud to unveil the 2025 KINeSYS Champions—an inspiring group of 40+ athletes, coaches, outdoor lovers, and active families from across North America. Now in its sixth year, the KINeSYS Champions Brand Ambassador Program continues to...