October 4, 2022

Showcased

100% Takes On The Mountain With Their First Collection Of Snow Goggles

SAN DIEGO, Calif. – October 4, 2022 /ENDURANCE SPORTSWIRE/ – 100%® unveils the 2022/23 Snow Collection created by world-class designers & engineers in California. The debut series was developed to exceed the performance expectations of top global snow athletes while catering to the weekend warriors and welcoming new adventurers to the...

October 4, 2022

Speed & Stability Reinvented – Parcours Unveil Three Brand New Wheel Options, for Athletes Seeking Performance without Compromise

/ENDURANCE SPORTSWIRE/ – Offering a fusion of speed and stability, the new Chrono wheelset (68.6mm front, 75.7mm rear) is an extremely versatile race day wheelset option for triathletes, time trialists, or road racers. Maintaining the class-leading aerodynamics of the previous generation wheelset, the new Chrono offers an improvement of over 17%...

October 3, 2022

Science in Sport raises and may sell to hedge against economic downturn

Science in Sport has this morning announced its intention to raise up to £5 million via the allocation of new ordinary shares in a bid to hedge against an economic downturn. Having just invested big in a new Blackburn production headquarters, the company has looked to steady itself, anticipating that...

October 3, 2022

Top Running Podcast Helps Endurance Athletes Train Smarter

DENVER, CO (October 3, 2022) /ENDURANCE SPORTSWIRE/ – Strength Running, a top training and education company for distance runners, is excited to announce that its podcast has now been downloaded more than 6 million times. The Strength Running Podcast is one of the top 3 most popular running podcasts in the...

September 30, 2022

Bivo Honored with Win at Title Nine Pitchest

Bivo Honored with Win at Title Nine Pitchest Richmond, VT [for immediate release] – Bivo co-founder and co-owner, Carina Hamel was honored to spend a few days in Emeryville, CA for Title Nine’s annual Pitch Fest, where on the final day, she was announced as one of three winners of...

September 29, 2022

Yamaha Bicycles Announces Two All-New YDX-MORO e-MTB Models

CYPRESS, Calif. – September 29, 2022 /ENDURANCE SPORTSWIRE/ - Yamaha Bicycles is expanding its full suspension e-Mountain Bike lineup with two all-new YDX-MORO models boasting the flagship PW-X3 center-mounted drive unit, patented Dual Twin™ frame, and proprietary Quad Sensor system. The new YDX-MORO 07 and YDX-MORO 05 models bring impressive...

September 29, 2022

Yamaha officially launches its own eBikes

Yamaha is on the move. The motorcycle and eBike motor manufacturer has officially launched it first own-label eBikes with a 3 model line up using Yamaha frames as well as motors. The news follows recent announcements, including the brand committing to new manufacturing facilities in France, as part of a...

September 29, 2022

Peloton will sell Bikes, Treads at Dick’s Sporting Goods in its first brick-and-mortar partnership

The collaboration will make Dick’s the first brick-and-mortar retailer outside of its namesake stores to carry Peloton equipment. Peloton had long been an exclusively direct-to-consumer business before it began selling its products on Amazon in August. CNBC

September 29, 2022

Showcased

Bonesteel Films to Release “Shadow of a Wheel” Cycling-Themed Documentary in Spring ‘23

Asheville, North Carolina (Sept 29, 2022) /ENDURANCE SPORTSWIRE/ – Can one bike ride change your life? That topic is the essence of a new documentary film, “Shadow of a Wheel”, by award-winning production company Bonesteel Films, and the answer is a definitive YES. Having produced numerous documentaries for PBS and others, Bonesteel...

September 29, 2022

Pureboost, Amazon’s #1 Selling Clean Energy Drink, Raises Over $2M+ Within Hours of Launching Community Round to the Public on Wefunder’s Community Investment Platform

San Diego, CA /ENDURANCE SPORTSWIRE/ - Pureboost, the #1 best-selling antioxidant clean energy drink mix that is free of sugar and sucralose, debuts with over $2M on Wefunder, the most popular crowdfunding platform in the US, just hours after their public launch on September 28, at 9am EST. Known for...

September 28, 2022

Tracksmith launch their first running shoe

Known for its for high-quality, vintage-inspired running clothing, Tracksmith has now, in a surprising but intriguing move, gone into high-performance footwear. The shoe, which Tracksmith is calling the Eliot Runner, uses Pebax foam to provide what the US firm says is ' perfect balance of cushioning and responsiveness with a...

September 28, 2022

Lululemon to Launch At-Home Fitness Platform

Lululemon Athletica Inc. is launching a new fitness-content platform that would allow customers to access on-demand and live-streamed classes at home. The athletic apparel retailer said Wednesday that Lululemon Studio would become accessible starting on Oct. 5 through its smart-home gym product Mirror and its app. Market Watch

September 27, 2022

Fox Racing Enters Performance Training Category

Fox Racing, the global leader in motocross and mountain bike safety equipment and apparel, today announced the brand’s introduction into the performance training category. The new launch that expands the inclusivity of Fox Racing, will debut in both men’s and women. The collection’s designs place athlete needs first, ensuring this...

September 27, 2022

Pearl Izumi Trims Staff, Plans Sale Of Colorado Headquarters

Pearl Izumi has eliminated an undisclosed number of positions at its Louisville, CO headquarters and plans to sell its headquarters building, according to a report from BusinessDen. The cycling apparel brand was acquired by United Sports Brands in May. Candi Whitsel, SVP of marketing at United Sports Brands, declined to...

September 27, 2022

INFINIT Nutrition Athlete Bradyn Lange Wins Chequamegon 40

Cincinnati, OH, September 27, 2022 /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition athlete Bradyn Lange won the 2022 edition of the Chequamegon 40 in the men’s category, with a time of 2:05:54. The flagship event of the Chequamegon MTB Festival, the 40-mile race started in Hayward, Wisconsin, traveling through the picturesque Birkie...

September 27, 2022

Showcased

Online Cycling Hub Offers Free Trial to Cyclists Everywhere

HOLLAND, MI (September 27, 2022) /ENDURANCE SPORTSWIRE/ – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—is now offering an easy, no-cost trial membership to cyclists of all abilities from around the world to continue building a safe, friendly, inclusive cycling community unlike any on the Internet. Created...

September 23, 2022

Second hand bikes from actual pros? Bike-room.com sells them worldwide

Finding actual bikes that pro teams have owned, maintained, and ridden, is not easy to do at the level of online retail. But that’s exactly what the site seeks to change. Its stated mission: “to provide access to the world’s most desired bikes in the smartest way.” To do it,...

September 23, 2022

RunSignup Announces New Free Mobile Timing App

September 23, 2022 - Moorestown, NJ /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration provider for U.S. endurance events, announces its RaceDay Mobile Timing App for timing of smaller events and backup for chip-timed events. Through the convenient use of Android and Apple phones and tablets, event timers are able to use...

September 22, 2022

There is a Cycling Horror Movie Coming and it Looks Like a Wile Ride

According to the official Trapped Inn website, the story centres around a cycling team on an altitude camp “high in the remote mountains of Europe” [nation unspecified]. The proprietors of the “historic lodge” have a French vibe and definitely have a vigorous physical relationship. Cycling Tips

September 21, 2022

Stryd Announces Next Generation Foot Pod

Boulder, CO September 21, 2022 /ENDURANCE SPORTSWIRE/ – Stryd, the leader in run power technology, announces their next generation Stryd foot pod today. The next gen Stryd offers up to 5x improved running power responsiveness, tracks lower body stress, introduces new power-based run profiles, and brings a new level of accuracy...

September 20, 2022

Strava adds bike-share locator tool to platform

The data layer includes information from more than 600 bike-share and scooter systems in 544 cities and 73 countries. More than 71,700 docking stations are included in the General Bike-share Feed Specification (GBFS), the open-source mobility data source Strava is using. VN

September 20, 2022

Peloton’s Long-Awaited Rower is Finally Here…Sort Of. Here’s What to Know

The all-new home rowing machine is available for pre-order, with an estimated shipping date of early December. Still, this is the update we've been clamoring for since we first laid eyes on the Row at the brand's 2022 Homecoming virtual event in May. Gear Patrol

September 20, 2022

Any Distance raises $1.5 million to continue building its’ new activity tracking platform

Atlanta, Georgia. September 20, 2022 /ENDURANCE SPORTSWIRE/ – Building digital and physical experiences to motivate people to be active, Any Distance today announced that it has secured $1.5M in a pre-seed round. Its new activity tracking platform for iPhone and Apple Watch gamifies and inspires movement of all kinds. The round was...

September 20, 2022

Stages SB20 Smart Bike Lowest Price Ever

(Boulder, CO – 20 September, 2022)/ENDURANCE SPORTSWIRE/ – The Stages SB20 Smart Bike will be on sale for $1999 from September 22 through October 3, providing customers with the best price ever on the leading smart bike from Stages Cycling. The SB20 Smart Bike is nearly silent and connects with all...

September 20, 2022

Foehn Transforms Performance Outerwear With New Fall/Winter Collection

Quebec City, Canada (September 20, 2022) – Foehn showcases the vision and bold innovation that sets apart every item in its new fall/winter outerwear collection with the Salem Dyneema® Down Parka. It features a rare application of literally indestructible Dyneema® fabric in a super-lightweight down parka that meets the Alpine...