May 25, 2023

Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning

Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe. The new sneaker is the first one from the company that’s designed specifically for trail...

May 25, 2023

HOLOS Expands Overnight Muesli Lineup with All-New ‘Berries’ Flavor

Québec City/ May 25, 2023/ENDURANCE SPORTSWIRE/ –HOLOS, the organic overnight muesli ‘superfood’ brand fueling human vitality and providing sustained energy for the long run, today announces its newest flavor variety: Berries. HOLOS’ Berries muesli combines black mulberries with blueberry, strawberry and blackcurrant powders for a ‘fruit-filled explosion of flavor.’ It’s topped...

May 25, 2023

CEP Launches the NEW Compression Tights & Shorts 4.0, Offering Runners Greater Support and Recovery

Whitsett, NC. (May 25, 2023)/ENDURANCE SPORTSWIRE/ – Today, CEP Compression, a world leader in compression products for athletes, announces the 4.0 lineup of Compression Tights and Shorts. These products allow users to enjoy a maximum compression effect during workouts while gaining muscle stability and faster recovery. The Men’s Compression Tights 4.0...

May 25, 2023

BOA IGNITE BLAST Awarded NSF “Certified for Sport” Designation

RALEIGH, N.C. (May 24, 2022)/ENDURANCE SPORTSWIRE/ – BOA Nutrition’s BOA IGNITE BLAST, the oral aerosol that provides power-packed fuel for a rapid energy supply, has achieved certification from the National Sanitation Foundation (NSF)’s Certified for Sport® Program. NSF is a global public health organization that tests and certifies products to help protect...

May 25, 2023

PitFit Training and Nix Biosensors Team Up with Infinit Nutrition to Create Custom Hydration Products for Race Car Drivers

BOSTON, MASS /MAY 25, 2023 /ENDURANCE SPORTSWIRE/ – This Sunday marks the start of two of the largest races in motorsports, IndyCar’s 107th annual Indy500 and NASCAR’s 64th CocaCola 600. Nix Biosensors, in partnership with PitFit Training, the leader in human performance in motorsports, will outfit each of their drivers with sweat-analyzing biosensors...

May 24, 2023

JoJé Bar and Ultra-Cycling Legend Lael Wilcox Join Forces for a Limited-Edition Mixed Box

Thousand Oaks, Calif. /ENDURANCE SPORTSWIRE/ – JoJé Bar (pronounced JO-JAY), makers of real-food baked energy bars, announces their latest athlete collaboration: the Lael Wilcox Mixed Box. Hand-selected alongside ultra-cycling champion Lael Wilcox, this limited-edition assortment contains Lael’s favorite items: two of all six JoJé Bar flavors, plus two packets of Bonk Breaker...

May 24, 2023

New Fitness Platform ReadyFit Launches Mobile Military Physical Fitness Testing

Coronado, CA /ENDURANCE SPORTSWIRE/ -  ReadyFit, a mobile fitness testing platform, officially launched today to provide aspiring and current military service members with a tool to maintain physical fitness standards, while also providing a tool for military leaders to assist with recruiting and monitor individual unit readiness. ReadyFit administers the...

May 23, 2023

Equinox Unveils Luxury Loyalty Program

Equinox is playing the part of concierge to its clientele. The high-end health club operator announced an exclusive program called Equinox Circle, granting gym members access and perks to luxury brands across healthtech, nutrition, travel, and more. Fitt Insider

May 23, 2023

Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’

Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including three newly-launched tiers that allow users to work out with or without equipment and independently or...

May 23, 2023

Netflix Tour de France TV show Unchained set to get second season

Netflix's Tour de France documentary series, Unchained, is to return for a second series, with filming at the 2023 Tour, Cycling Weekly understands. Cameras are expected to follow teams in the build up to the biggest race of the year and then at the event itself, as they did last...

May 22, 2023

Yamaha Bicycles Announces 30th Anniversary Special Edition YDX-MORO 07

CYPRESS, Calif. /ENDURANCE SPORTSWIRE/ - In celebration of launching the world’s first power assist electric bicycle in 1993, Yamaha Power Assist Bicycles has announced the 30th Anniversary Special Edition YDX-MORO 07. Planted in performance with racing tradition, pedigree, and reliability, the YDX-MORO 07 has been developed with Yamaha’s 30 years...

May 22, 2023

PERFORMANCE GUMMIES Line Launched by Seattle Gummy Company Offers FAST Absorption of Critical Nutrients for Athletes!

Seattle, WA/ENDURANCE SPORTSWIRE/ – Seattle Gummy Company (SGC) launched a new line of gummies that are specifically designed for athletes who require quick absorption of active ingredients before, during, and after training or racing. The PERFORMANCE GUMMIES® line of innovative products delivers fast and efficient absorption of critical nutrients to athletes…right when...

May 22, 2023

BibBoards Sparks a Controversy: Embracing Innovation and Sponsorships for Race Success

/ENDURANCE SPORTSWIRE/ – In a bold move that challenges tradition and sparks debate, BibBoards, the leading provider of innovative bib fasteners, is calling on runners and race organizers to break free from the shackles of safety pins and embrace a new era of sponsorship opportunities. With their cutting-edge design and branding...

May 19, 2023

Electrolit Hydration Beverage Unveils New Mango Flavor

CERRITOS, Calif., May. 19, 2023/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today the launch of its newest flavor, Mango. This fruity new flavor joins the global brand’s now 15-strong line of hydration beverages. Launching May 19, Electrolit Mango will be exclusively...

May 19, 2023

ROLL Recovery Announces Partnership with Backcountry.com, Bringing Innovative Recovery Products to Outdoor Enthusiasts

BOULDER, CO. (May 19, 2023)/ENDURANCE SPORTSWIRE/ – ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is thrilled to announce the availability of its top-rated recovery products, including the patented R8 Plus on Backcountry.com, the premier online destination for outdoor gear and apparel....

May 19, 2023

RunSignup Announces RaceJoy Now with Native Maps and Participant Pause

May 19, 2023 -Moorestown, NJ/ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for endurance events in the United States, announces two significant advancements for its RaceJoy race day mobile app. As a RunSignup product designed to elevate the race day experience, RaceJoy now supports Google native maps and...

May 18, 2023

Strava and Nike tie-up to reach 300+ million athletes worldwide

Strava has today announced a partnership with Nike that will, for the first time, give members the ability to track and share their activity, inspiration and community across both company’s platforms. Later this summer, millions of Nike Run Club and Nike Training Club users will be able to upload their...

May 18, 2023

Revolutionary Micronutrition Brand, PILLAR Performance, Now Available in The US, UK, and Europe

/ENDURANCE SPORTSWIRE/ – Leading micronutrition company PILLAR Performance is excited to announce that its line of clinical supplements is now available for purchase in the United States, the United Kingdom, and Europe. With a focus on highest potency and bioavailable ingredients, PILLAR Performance is quickly becoming the go-to brand for elite...

May 18, 2023

ATriathletesDiary.com Seeks Sponsors to Support Continued Growth and Valuable Content for Endurance Sports Enthusiasts

Merrick, NY - [May 18, 2023] /ENDURANCE SPORTSWIRE/ - ATriathletesDiary.com, a leading blog dedicated to the endurance sports community, is calling for sponsors to help support its continued growth and provide even more valuable content to its readers. The blog was recently named one of the top six triathlon blogs...

May 17, 2023

New film follows a Wisconsin ultra runner’s quest on the Pacific Crest Trail

Ultra runner Timothy Olson set a world record when he ran 2,650 miles on the Pacific Crest Trail in 2021. The Amherst, Wisconsin, native's journey along the way was documented by a film crew. It took an average of 50 miles a day for 52 consecutive days. The "Mirage" film...

May 17, 2023

Wahoo Fitness Founder Buys Company Back from Banks

Wahoo’s business was doing well pre-pandemic, and then as the pandemic set in, their business exploded with sales. Like most indoor training companies, they couldn’t make stuff fast enough. Though, prices didn’t rise – they stayed as-is. Enter Rhone Equity in June 2021, with an agreement to take a majority...

May 17, 2023

The 2023 BMW Dallas Marathon Festival Announces Two-Year Partnership Extension with Troy Aikman’s EIGHT Elite Light Lager

DALLAS– /ENDURANCE SPORTSWIRE/ - The 2023 BMW Dallas Marathon Festival is delighted to announce the two-year extension of its successful partnership with EIGHT Elite Light Lager, a Texas beer brand founded by the iconic Dallas Cowboys legend Troy Aikman. This renewed collaboration will continue to elevate the marathon experience and provide participants...

May 17, 2023

RunDot Launched by Predictive Fitness, Developer of TriDot

DALLAS, TX – May 17, 2023 /ENDURANCE SPORTSWIRE/ - Predictive Fitness announces the launch of RunDot, a run training app driven by decades of data and patents-pending artificial intelligence. The platform produces dynamic, individualized run training for better results in less time while being motivational, fun, and easy to use. RunDot...

May 16, 2023

Tifosi Optics Expands Clarion Blue Fototec Lens Collection

Watkinsville, GA (May 16, 2023) /ENDURANCE SPORTSWIRE/ - Tifosi Optics, the #1 selling brand of cycling eyewear in the United States, is excited to announce the expansion of its Clarion Blue Fototec Lens Collection. Clarion Blue Fototec instantly adapts to changes in ambient light conditions allowing cyclists freedom from having...

May 15, 2023

Garmin launches eBike-specific rear light radar, while Q1 financials are steady

Garmin’s Varia eRTL615 is its first rearview radar and tail light specifically designed for eBike riders. A battery-free design, the Varia eRTL615 plugs into a compatible eBike and can help detect approaching vehicles with visual and audible alerts when paired with selected Garmin devices (including Garmin smartwatches and Edge cycling...