PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 14, 2025
Peloton’s Newest Tech Bet: AI Digital Twins
A new partnership between Peloton and Twin Health is uniting the breakthrough technology of digital twins and fitness. The healthtech company will now integrate the fitness brand’s content to integrate Peloton’s library of live and on-demand classes with Twin Health’s hyper-personalized AI digital twin care plan, the latest innovation in...

October 14, 2025
ShowcasedMountain Hardwear Unveils Mythogen™ GORE-TEX® PRO Outerwear
RICHMOND, Calif. (October 14, 2025) /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance mountain apparel and equipment, just launched its most technical backcountry ski kit ever: the Mythogen™ GORE-TEX® PRO Jacket and Bib. Available now, Mythogen™ was made for adaptation in the wildest mountains and the harshest of weather....

October 13, 2025
The Long Run Club Launches Limited-Edition Jersey with BUCK & Ride For Freedom to Raise Awareness for Modern Day Slavery
UK (October 13, 2025) /ENDURANCE SPORTSWIRE/ – Ethical custom cycling clothing brand, The Long Run Club (LRC), has partnered with fellow B Corp creative company BUCK and Community Interest Company (CIC) Ride For Freedom to launch a limited-edition cycling jersey designed specifically for teams, clubs, and companies who want to...
October 10, 2025
How Artist Greg Itahara Turned the Lowly Singlet Into the Coolest Canvas
At the Chicago Marathon this weekend, every competing runner will have a story for what brought them to the starting line. Some, however, will actually wear their story on their sleeve—or, rather, on their sleeveless singlet. Enter Greg Itahara, a Chicago-based artist whose hand-painted singlets have become some of the most meaningful garments...
October 10, 2025
How Artist Greg Itahara Turned the Lowly Singlet Into the Coolest Canvas
At the Chicago Marathon this weekend, every competing runner will have a story for what brought them to the starting line. Some, however, will actually wear their story on their sleeve—or, rather, on their sleeveless singlet. Enter Greg Itahara, a Chicago-based artist whose hand-painted singlets have become some of the most meaningful garments...
October 9, 2025
What Gear Are the Pros Using?
They move so fast. At the 2025 Ironman World Championship, the women are saying that it’ll take an 8:20 to take the crown. Moving that quickly, how can we possibly know the special, well-tested gear they’ll use en route to a new era of Ironman racing? triathlete

October 9, 2025
ShowcasedSuperfeet Redefines Performance Insoles with the Launch of Run Pacer Elite
FERNDALE, Wash. (October 9, 2025) /ENDURANCE SPORTSWIRE/ — The newest innovation in running isn’t a shoe, it’s inside one. Today, Superfeet, the global leader in performance insoles, proudly announces the launch of Run Pacer Elite, a breakthrough insole featuring a unique carbon fiber plate and advanced supercritical foam that together...

October 9, 2025
Copperfield 5K Cold Run 2025 Debuts Color-Changing Medal
October 7, 2025 /ENDURANCE SPORTSWIRE/ - The Copperfield 5K Cold Run, set for October 11, 2025 in Louisville, KY, is adding extra excitement to this year’s event with a color-changing finisher medal designed and produced by X T-shirt. Medal Tells the Story The medal, shaped like a house to reflect...

October 9, 2025
Eternal Expands Into Comprehensive Primary Care, Putting Whole-Person Well-Being at the Center
San Francisco, CA — October 9, 2025 /ENDURANCE SPORTSWIRE/ - Eternal, the science-backed preventive health company dedicated to helping people live and feel their best, today announced the launch of integrated primary care services. This expansion combines everyday medical care with Eternal’s advanced testing programs and personalized health planning. With...
October 8, 2025
The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions
Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...