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September 18, 2020
iFit Connected Fitness Lets Cyclists Race the Tour de France via Streaming 112-Part Ride on NordicTrack and ProForm Cycles
(Logan, UT) - September 18, 2020—iFit, the patented, interactive, connected fitness technology, is now streaming the most comprehensive Tour de France ride in celebration of the 107th edition of the race. iFit members can virtually ride all 21 stages of the 2020 Tour de France course, in a whopping 112-part...
September 17, 2020
New Salomon TV Film Tells Rich Story of American Culture Through Rickey Gates’s Cross-Country Run
OGDEN, Utah (Sept. 17, 2020) – Today, Salomon announces the release of TransAmericana, a feature-length film that follows ultrarunner Rickey Gates on his 2017 journey to run across the Continental United States. Available online and at select live events in September, TransAmericana documents Gates on his 3,700-mile journey from South...
September 17, 2020
AI-powered weight training startup Tonal raises $110 million amid home workout boom
AI gym equipment startup Tonal nabbed a $110 million round from new and existing investors. Tonal’s $2,995 equipment, which attaches to any wall with two studs, lets bodybuilders lift up to 200 pounds in one-pound increments. Adjustable arms and 17 different sensors support over 170 leg, arm, shoulder, back, core, and chest workouts....
September 17, 2020
Merrell and Honey Stinger Keep Runners Buzzing with New Trail Shoe Collaboration
ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) —Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing inspiration from Honey Stinger’s extensive lineup of delicious nutrition products featuring honey, the cobranded Merrell Agility...
September 15, 2020
IZIP Partners with Cascade Bicycle Club to Provide Resources for Seattle Riders
KENT, Wash. (September 15, 2020) — IZIP, a leader in the eBike space, is excited to partner with Cascade Bicycle Club for fall 2020. Together they have created a number of resources for the wave of new bike commuters since the closing of the West Seattle Bridge. To drive awareness,...
September 15, 2020
P3R Launches 4RUN2 Varsity to Motivate Teens to Move
PITTSBURGH (September 15, 2020) – P3R has launched a free fitness program for middle and high schoolers called 4RUN2 Varsity. Adding to P3R’s robust programming to motivate any and all to run, 4RUN2 Varsity will offer workouts and training plans for P3R’s calendar of running events that are appropriate for...
September 15, 2020
Mountain Hardwear Launches F20 Super/DS Stretchdown Collection
Richmond, Calif. (September 15, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, launched their Fall 2020 Super/DS Stretchdown collection earlier this week. Three new styles were added to the signature line including the climb-inspired Men's and Women's Stretchdown Hybrid Hoody, along with the...
September 15, 2020
Introducing Addaday Adaptive Learning Technology™ – A Hyper-Personalized Massage Therapy Platform That Does The Thinking For You
SANTA MONICA, Calif., Sep. 15, 2020 – Imagine if there was an intelligent massage therapy platform able to administer an automated healing protocol based on a user’s workout data, sleep and stress inputs – and learn the more it is used. In other words, a connected solution that takes the...
September 15, 2020
Swiss Performance Running Brand ‘On’ Launches Ground-Breaking Sustainability Initiative With The Shoe You’ll Never Own
On launchesworld-firstsubscription service, Cyclon, to drive zero waste in sportswear Subscription service incentivizes customers to participate in recycling program First Cyclon offering to be fully recyclable high-performance running shoe made from bio-based materials For a deposit of $29.99, customers can sign-up for Cyclon today at on-running.com/cyclon ZURICH, Switzerland, September 15,...
September 15, 2020
Introducing Fitbit auto-sync for Virtual Events and Challenges
More and more users prefer our automatic sync options from Garmin and Strava over manual entry. This is why we now released native integration with Fitbit. Using the Fitbit auto-sync option each activity, which is tracked with a Fitbit tracker or watch, is automatically synced with the sodisp platform. From...
September 15, 2020
Liv Cycling Introduces Intrigue Advanced Pro 29
NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned specifically for women by women, 29-inch wheels and flip chip adjustable frame geometry. The Intrigue...
September 15, 2020
athleteReg expands virtual challenge leaderboard showcasing achievements
Easthampton, MA — As the endurance space continues to evolve, virtual challenges have become the latest standard. With that, athleteReg is excited to introduce another addition to virtual challenges: interactive leaderboards. Building on an already engaging platform, challenge achievements have been given increased real estate allowing participants to see how...
September 14, 2020
PepsiCo to launch drink to aid sleep as consumers struggle with stress
Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year. Driftwell is an enhanced water drink that contains 200 miligrams of L-theanine and 10% of the daily value of magnesium. Read more on...
September 14, 2020
Fitbit Receives Regulatory Clearance For ECG App To Identify Atrial Fibrillation (AFib)
Fitbit has received 510(k) clearance from the U.S. Food and Drug Administration, as well as Conformité Européenne marking in the European Union, for its electrocardiogram (ECG) app to assess heart rhythm for atrial fibrillation, a condition that affects more than 33.5 million people globally. The Fitbit ECG App will be...
September 14, 2020
New Holland Brewing Rolls Out Iconic Dragon’s Milk Reserve For Fall Savoring
Holland, MI, Sept. 14 2020 -- As the summer of 2020 draws to a close, New Holland Brewing Co. is releasing an updated throwback Dragon’s Milk Reserve bottling for nostalgic and fall-inspired enjoyment. Available beginning in October, the final Reserve release of 2020 pairs Dragon’s Milk Bourbon Barrel-Aged Stout with...
September 14, 2020
CamelBak® Brings Lightweight Performance to Redesigned Bike Packs for Spring 2021
PETALUMA, Calif. (Sept. 14, 2020) – CamelBak®, the global leader in award-winning personal hydration products, introduces a redesigned collection of its most popular bike packs for spring 2021 as part of its continued focus on delivering lightweight performance on the trail. Packs in the new lineup include the new Rogue™ Light,...
September 10, 2020
PKRS.AI launches new adaptive training program, powered by artificial intelligence.
(Santa Monica, CA) PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today announced the addition of PKRS AI, a new service tier of its adaptive training program. Alongside their premium $90/month PKRS PRO offering, which involves human-led and adaptive AI coaching, the new PKRS AI $30/month subscription plan...
September 10, 2020
CADEX Announces New Classics Tubeless ‘All-Conditions’ Road Tires
(September 10, 2020) — CADEX, the manufacturer of high-performance cycling products, today announced the launch of its new all-around, all-conditions Classics Tubeless road tire in 25c, 28c, and 32c. The CADEX Classics Tubeless tire features an ultra-grippy tire compound, advanced puncture protection, and a supple race casing that provide versatility...
September 9, 2020
athleteReg Releases New Check-In Tool to Aid in Contact Free Packet Pickup
athleteReg is excited to announce the launch of the newly created check-in tool to help event directors with both managing participants as well as merchandise on event day with QR code functionality to seamlessly scan in participants. In addition, the check-in tool has multi-device capability with updates done in real-time....
September 8, 2020
Addaday Welcomes Four-Time Obstacle Racing World Champion Amelia Boone To Its Roster of Elite Athletes
SANTA MONICA, Calif., September 8, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today its partnership with ultrarunner, four-time Obstacle Racing World Champion and full-time lawyer Amelia Boone. The new partnership unites Addaday’s award-winning technology with someone who understands what it means to truly live...
September 8, 2020
iFit-Powered NordicTrack Treadmill Wins Runner’s World 2020 Fitness Award
(LOGAN, Utah, September 8, 2020) — iFit, the interactive, connected fitness technology, is the key feature that won the NordicTrack Commercial 2950 treadmill a spot in Runner’s World’s highly sought-after 2020 Fitness and Nutrition Awards, the only piece of cardio equipment recognized. “Connected fitness is one of the hottest trends...
September 3, 2020
KÖE Organic Kombucha Brings Fruit-Forward Flavor to All SoCal 7-Elevens
LOS ANGELES – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can – will be available at all 7-Eleven stores in Southern California this September. KÖE, which is based in Los Angeles, will introduce their popular Lemon Lime, Strawberry Lemonade, and Mango flavors at 1,300+ locations. “We’re so...
September 3, 2020
Salomon Introduces its First Recyclable Performance Running Shoe, Index.01
ANNECY, France (Sept. 3, 2020) — Salomon, the global leader in trail running and winter sports equipment, unveils the Index.01, a ready-to-recycle performance road running shoe. The shoe is the result of three years of research and development at Salomon’s Annecy Design Center in the French Alps, developed to reduce...
September 2, 2020
State Bicycle Co. Introduces Limited-Edition “Rick and Morty” Series
Tempe, AZ – State Bicycle Co. http://www.statebicycle.com - known for high-quality bikes, well thought out aesthetics and exciting collaborations, announces a partnership with Warner Brothers and Rick and Morty. Get ready to blast off into new dimensions with the State Bicycle Co. x Rick and Morty limited edition line of...
September 2, 2020
Feetures Enters the Bike Lane With Its First Cycling Sock Collection
Charlotte, NC – September 2, 2020 – Performance sock brand Feetures is excited to launch Feetures Cycling: the brand’s first cycling collection, created to shift cyclists’ rides into high gear. By bringing its Custom-Like Fit technology into its new cycling socks, Feetures offers cyclists maximum performance behind the handlebars. Nearly...
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