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April 16, 2021
Base Performance Exclusive Nutrition Partner for Nastar Ski Nationals
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021). "It was great to have BASE Performance at the NASTAR National Championships to introduce their products...
April 16, 2021
ZOUMA Hits the Ground Running
London, UK: ZOUMA – the new sustainable, ethical running apparel brand – celebrated its launch last night by releasing three striking men’s and women’s collections, available to buy now at wearezouma.com. Designed for the eco-conscious runner, the high-performance singlets across the Duo Motion, Volt and Faze collections are all made...
April 15, 2021
Peloton cuts Apple Watch Fitness support back to just the cycling class
Peloton had acquired a company dedicated to developing fitness bands earlier in 2021. The Apple Watch would be in direct competition to their device, so removing features early may push customers to adopt the proprietary fitness band later. Apple Insider
April 15, 2021
Fast Talk Laboratories Partners with INSCYD for Testing and Coaching Education
April 15, 2021 – Boulder, Colorado, USA – Fast Talk Laboratories, the new sport science community and virtual performance center, announces a partnership with INSCYD, the leading remote, protocol-based physiological testing technology. Fast Talk Laboratories now offers INSCYD testing and analysis services for athletes as well as education and support...
April 15, 2021
The MAAP Training Collection
No matter your reason, training is an essential part of being a cyclist. In 2020, MAAP launched their first Training Collection to their community, featuring long and short sleeve jerseys and bib shorts. In 2021, due to the popularity of their first launch, they’ve expanded their offerings with solid new...
April 14, 2021
Smartwool Will Recycle Your Old Nasty Socks, Even if They Didn’t Make Them
Smartwool will collect these socks and shred them into their constituent fibers. To make new socks, you say, yes, brilliant. Well, no. That is very likely way too expensive and maybe impossible. Smartwool is turning your old socks into dog beds. Which makes sense, because dogs love eating socks almost as...
April 14, 2021
Oiselle + Allbirds Launch Limited Edition Shoe by Designer Mia Saine
Seattle, WA - April 14, 2021 - Oiselle and Allbirds have teamed up on an exclusive collaboration to launch a limited edition version of Allbirds’s Tree Dasher. The running shoe will feature illustrations by Memphis-based artist Mia Saine meant to encourage every body to move and celebrate the inclusive movement in active...
April 14, 2021
Addaday Grows Executive Team with Respected Industry Leaders
SANTA MONICA, Calif., April 14, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces the appointment of four strategic hires to help position the brand for its continued global growth. The announcement comes after a year of brand milestones including...
April 14, 2021
Groundbreaking New Product Ear Pro Launches in the U.S.
San Jose, Calif. (April 14, 2021) – Ear Pro, the top preventative remedy against ear problems caused by trapped water, is now available to consumers in the U.S. via select online outlets and local retailers. Made with natural ingredients, including liquid paraffin oil and oregano oil, Ear Pro is safe...
April 13, 2021
New Holland Spirits Launches Dragon’s Share Bourbon Barrel Seltzer
Holland, MI (Apr. 13, 2021) -- New Holland Spirits of Holland, MI is today launching the clever combination of world-class bourbon and seltzer, in a refreshing yet refined beverage collection; Dragon’s Share Bourbon Barrel Seltzers. Hailing from the revered Dragon’s Milk family, the next legend in imbibing has arrived. Aged...
April 13, 2021
Machines For Freedom Launches New Category In Versatile Off-Road Collection
Los Angeles, Calif. (April 13,2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has launched two new spring collections, the Versatile Off-Road Collection and the Foundations Collection. A foray into an entirely new category of cycling for the previously road-specific apparel brand, the Versatile Off-Road Collection is a dirt-inspired...
April 13, 2021
The RunnerBox and RiderBox Help Athletes Spring into Action with their Latest Edition
The RunnerBox and RiderBox have released the newest of their subscription series, the Spring Edition. Shipping throughout April and May, the Spring Edition features gear and nutrition thoughtfully curated to help athletes make their spring training and (potential) racing as successful as possible. “Spring represents new beginnings, and we are...
April 12, 2021
Dick’s Sporting Goods Opens Interactive Store ‘House of Sports’
If you’re looking to get in a quick workout with gear off the shelf, you’ll want to check out the 100,000-square-foot building in the Eastview Mall. Called House of Sport, the store includes an indoor rock-climbing wall, golf driving bay, putting bay, and health and wellness store. A track-and-turf field sits...
April 12, 2021
Honey Stinger Launches Rapid Hydration Mix, First-Ever Hydration System Fueled by Honey
STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and tested by top competitors, six uniquely formulated powder mixes hydrate athletes across three phases of their...
April 12, 2021
Nike Will Soon Sell Refurbished Sneakers in Select Stores Throughout the U.S.
The athletic powerhouse revealed Nike Refurbished today, its latest initiative in sustainability. The brand described it as a “fully circular consumer offering” where it will refurbish by hand gently worn, like-new or slightly imperfect footwear, both performance and lifestyle, in men’s and women’s sizing. Footwear News
April 10, 2021
Western States, GU Energy Labs Reach Sponsorship Agreement
AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western...
April 9, 2021
RunSignup Launches RaceDay Photos V2.0 Advancement
April 9, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces RaceDay Photos V2.0 now with an artificial intelligence optimized bib tag recognition system. As part of RaceDay Photos V2.0 release, RunSignup has integrated with Tagily, a powerful bib tag recognition system crafted specifically around the unique needs of outdoor...
April 8, 2021
Aquasphere Introduces “A Lens For Every Condition” Guide to Educate Swimmers on Ideal Lens Options
VISTA, Calif. (April 8, 2021) – Aquasphere, the premier swimming and triathlon equipment brand and a leader in innovative swim eyewear, introduces "A Lens For Every Condition" guide designed to educate swimmers on their ideal lens options. Sorted by various swimming conditions, from extreme sun or cloudy to overcast, rainy...
April 7, 2021
adidas’ New Sustainable Ultraboost Sneakers Are Made of Abandoned Fishing Nets
Each shoe is equipped with Primeblue — a high-performance material made partly with Parley ocean plastic, which is spun from upcycled plastic waste collected from beaches and coastal communities. Footwear News
April 7, 2021
Brompton Bicycle Grows U.S. Footprint Despite Brexit, Supply Chain Impacts
NEW YORK – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, opened its U.S. flagship store in the West Village just three years ago, but is thriving in the face of two major business-impacting events of the past year, Brexit and the worldwide supply chain bottlenecks tied...
April 6, 2021
Alistair Brownlee’s sporting secrets snapped up by HarperColllins
Double Olympic champion Alistair Brownlee's book Relentless: Secrets of the Sporting Elite has been snapped up by HarperCollins. Executive publisher Oli Malcolm negotiated world all language rights for HarperNonFiction with Richard Downey at Blue Carpet Management. Relentless will be published on 8th July 2021. The book follows a four-year quest by Brownlee to discover the...
April 6, 2021
Diamondback Amplifies Spring 2021 Lineup with New ebike Collection
KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance motors to efficiently get riders to their destinations....
April 6, 2021
Introducing Nuun Energy, A Clean Boost With A Lasting Lift
SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...
April 6, 2021
BibBoards Reaches Mega Milestone Helping Over 1,000 Races in Three Years
Earlier today, it was revealed that BibBoards INC reached a remarkable milestone as records showed that the company had provided bib fasteners for endurance sports participants in over 1000 races across since 2017. The company reached this milestone in the pre-pandemic era, and it simply tells that they have been...
April 1, 2021
New York pop-up retailer brings rarely seen road brands to US cyclists
The pop-ups feature some high-end road cycling brands rarely seen in the U.S., such as Festka (from Czech Republic), Isadore (from Slovakia), MAAP (Australia), and Q36.5 (Austria). The store has no brick-and-mortar home, but makes online sales (with delivery by bicycle an option in New York City) and operates the pop-up...
