PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
May 6, 2025
Oura Invests in Metabolic Health with New “Meals” & “Glucose” Features
Oura launched two highly anticipated metabolic features, Meals and Glucose, as part of its ongoing effort to personalize health tracking and empower users to better manage metabolic health. ATHLETECH NEWS
May 6, 2025
Wahoo Fitness Adds Tariff Surcharge to TRACKR Radar
Today, Wahoo Fitness opened up shipping on their three newest products: The Wahoo BOLT 3, Wahoo ROAM 3, and Wahoo TRACKR Radar. DC RAINMAKER

May 6, 2025
Lectric eBikes Reveals Follow-Up to America’s Most Popular eBike
PHOENIX (May 6, 2025) /ENDURANCE SPORTSWIRE/ - Lectric eBikes today launched the next evolution of America’s most popular ebike, the XPTM 3.0, with the eagerly-anticipated XP4. The all new XP4 builds on the versatile, high-performing, and award-winning design of the XP model, a pillar in the ebike industry beloved by...

May 6, 2025
ShowcasedGU Energy Labs Supports the Running Industry Diversity Coalition with NEW CHEWS Flavor
BERKELEY, CA (May 6th, 2025) / ENDURANCE SPORTSWIRE/ - GU Energy Labs and the Running Industry Diversity Coalition (RIDC) are proud to announce that a portion of sales from GU’s new Fruit Punch flavor of Energy Chews will benefit the RIDC for 2025-2027. The RIDC, which celebrates its fifth year...

May 6, 2025
New Wheel Electric Bike Owners feel more Secure with BikeInsure
San Francisco, CA (May 6, 2025) /ENDURANCE SPORTSWIRE/ – The New Wheel Electric Bike Shops in San Francisco, Marin, and Oakland proudly announce the transition to BikeInsure as our Official Electric Bike Insurance provider. This collaboration brings essential and affordable opt-in electric bike insurance for our e-bike customers. It's important...

May 5, 2025
ShowcasedConquer Every Moment Under The Sun:
RICHMOND, CA (May 5, 2025) /ENDURANCE SPORTWEAR/ – May is Skin Cancer Awareness Month, and Mountain Hardwear is proud to champion sun safety with the debut of its all-new Sunshield™ Series, designed to offer elevated protection for the sunniest pursuits. As part of this initiative, the brand is also introducing its...
May 1, 2025
How running shoe insoles might keep illness away
Newly developed insoles could help detect injuries, imbalances and even diseases like Parkinson's. What if your feet could tell you you’re getting sick—before you feel a thing? That’s the idea behind a new “smart insole” system developed by researchers at Ohio State University. Running Magazine

May 1, 2025
May 2025 Book Explores Women’s Narratives in Adventure Sports: “FLOW: WOMEN’S COUNTERNARRATIVES FROM RIVERS, ROCK, and SKY (Rocky Mountain Books)
May 1, 2025 /ENDURANCE SPORTSWIRE/ – Rocky Mountain Books will publish Flow: Women’s Counternarratives from River, Rock, and Sky arrives in bookstores on May 20, 2025. Through beautiful photography and beautifully-rendered personal essays, the new anthology FLOW takes readers on an inspiring journey through the world of women in adventure...
May 1, 2025
Boston 10K for Women Partners with Laurel to Power an Unparalleled Race Experience
BOSTON (May 1, 2025) /ENDURANCE SPORTSWIRE/ — The Boston 10K for Women, one of the nation’s most historic and beloved all-women road races,who is celebrating their 49th year is proud to announce a transformative partnership with Laurel, a leading race timing and athlete experience platform. Together, they’re delivering a tech-powered event...
April 29, 2025
NICE Recovery and Porsche Launch Handheld Cooling Device
NICE Recovery, a cutting-edge therapy and technology brand, is putting enhanced recovery and wellness in the palm of your hand, literally. The manufacturer just announced the launch of what it’s touting as the world’s first precision handheld cooling device, the NICE ROCC. The product, designed by Porsche and made in...