May 19, 2022

Boa Nutrition Teams Up with Star Triathlete and Top Ironman Competitor Sam Long

RALEIGH, N.C. (May 19, 2022)/ENDURANCE SPORTSWIRE/ – BOA Nutrition announced today the sports performance supplement company signed an endorsement deal with top American triathlete and IRONMAN champion, Sam Long. Long will serve as brand ambassador in the sport of triathlon for BOA Endure, a rapid hydration oral aerosol. The Boulder, Colo., native...

May 18, 2022

New Garmin Varia RCT715 tail light has a camera to record your crashes

Garmin has released the Varia RCT715, a new version of its tail light that features a high-definition camera to record any incidents out on the road. The Varia RCT715 features the same radar technology as its predecessors. When paired with a Garmin bike computer or smartwatch, the Varia will alert...

May 18, 2022

Strava Acquires Injury Prevention App, Recover Athletics

Strava, the leading social platform for athletes and the largest sports community in the world, today announced the acquisition of Recover Athletics, the prehab app for runners. The acquisition gives all Strava subscribers access to Recover Athletics content including personalized prehab and injury prevention exercise plans. PR Newswire

May 18, 2022

The Ultimate Run Passport: Rock ‘n’ Roll Running Series Announces 2023 Tourpass

TAMPA, Fla. (May 18, 2022)/ENDURANCE SPORTSWIRE/ – The Rock ‘n’ Roll® Running Series, the world’s largest road running series today announced details of the 2023 Rock ‘n’ Roll® Running Series TourPass. The TourPass is the best way for runners to lock in low rates and access to amazing Rock ‘n’ Roll...

May 18, 2022

Lizard Skins Adds a Bold New Color to Iconic Northshore Grip

American Fork, Utah (May 18, 2022)/ENDURANCE SPORTSWIRE/ – Lizard Skins, a longtime industry leader in grips and handlebar tape, is adding a bold Lime Green color to its long-renowned Northshore grip line, which until now consisted mainly of neutral and earth tones. The Northshore is one of the Lizard Skins all-time best-selling...

May 17, 2022

Vancouver run specialty store to launch run NFTs

An independent run specialty retailer out of Vancouver is taking an unusual approach to reconnecting runners to the sport they love; it’s creating running NFTs (non-fungible tokens). Canadian Running Magazine

May 17, 2022

Superzeros Launch High Protein Zero Sugar Cereal – A Premium Breakfast Choice That Will Keep You Fuller for Longer

/ENDURANCE SPORTSWIRE/ – ‘Wake Up to Cereal with Superpowers’ with the UK’s newest high protein zero sugar cereal – Superzeros. The breakfast cereal offers 10g protein, 0g sugar and 50% less carbohydrates in every serving and is currently offered in Cocoa and Apple & Cinnamon flavours. It is also nut free,...

May 17, 2022

CampgroundViews.com Offers a Close Look at 16,000 U.S. Campgrounds to Make Trip Planning Easy

LARAMIE, Wyo. (May 17, 2022)/ENDURANCE SPORTSWIRE/ – With over 61 million U.S. households expected to camp this summer according to the KOA 2022 Camping Report, CampgroundViews.com, the company committed to taking the guesswork out of campsite selection, is offering campers unprecedented access to 16,000 U.S. campgrounds to make trip planning easy for...

May 14, 2022

BibBoards Patent: The One and Only Fastening Clips

/ENDURANCE SPORTSWIRE/ - May 14, 2022 BibBoards are One-of-A-Kind BibBoards are the only solution to replacing your safety pins on race day. And now, Biboards are the only patented and trademarked product of their kind. When you order your BibBoards or partner with the company you can be sure that...

May 13, 2022

Peloton Announces Rower Hardware, New Upcoming Features Outlined

Peloton kicked off their annual ‘Homecoming’ weekend event, starting with a keynote of upcoming plans from their new CEO as well as existing Peloton instructors. This 21-minute-long keynote highlighted a slew of milestones over the past year, but also covered new upcoming features. And also this was the first time...

May 13, 2022

RunSignup Announces New Release of RaceDay CheckIn App

May 13, 2022/ENDURANCE SPORTSWIRE/ – Moorestown, NJ - RunSignup, the leading registration provider for U.S. endurance events, announces its latest release of the RaceDay CheckIn App for greater race day efficiencies. Available for Android and iOS devices. The new release of the free RaceDay Check-In app is one of the most...

May 12, 2022

UltrAspire and Brooks Partner for an Athlete Collaboration

/ENDURANCE SPORTSWIRE/ - As a young man Bryce Thatcher found his passion for moving quickly and efficiently in the mountains. At that time, there were limited options for mountain running gear which led Bryce to design and build his own. Among his custom equipment, Bryce wore a pair of Brooks...

May 12, 2022

New IRONMAN Training Plan Marketplace by Final Surge

/ENDURANCE SPORTSWIRE/ – Final Surge has partnered with IRONMAN to launch the IRONMAN Training Plan Marketplace, allowing athletes training for IRONMAN®, IRONMAN 70.3® and 5150® events to find and utilize training plans created by IRONMAN U Certified Coaches. IRONMAN U coaches have been working with Final Surge to develop training plans...

May 11, 2022

Outdoor rides from Garmin devices added to ROUVY CAREER for more training fun and better motivation

Prague, Czech Republic / May 11, 2022 /ENDURANCE SPORTSWIRE/ – ROUVY enables anyone to travel the world from home, simulating the outdoor environment indoors via the unique mixed-augmented reality technology. From Norway to South Africa, from Brazil to Japan, across the US, Europe to New Zealand, the whole globe is available in...

May 10, 2022

NBA Star Deandre Ayton Joins NOCCO BCAA Beverage Brand As New Ambassador

LOS ANGELES /ENDURANCE SPORTSWIRE/ NOCCO – the leading no-carb, branched chain amino acids (BCAA) beverage company – adds to their impressive roster of ambassadors with the addition of Phoenix Suns Center, Deandre Ayton. “Ayton is an awesome high energy athlete and personality that embodies the core beliefs at NOCCO – hard...

May 10, 2022

KINeSYS Sunscreen Partners with Another Mother Runner

10th May 2022, Vancouver, Canada /ENDURANCE SPORTSWIRE/ - North America’s leader in active sun care, KINeSYS Performance Sunscreen, is excited to announce their partnership with Another Mother Runner, the 110k+ strong, vibrant and inclusive community of female runners. Co-founded by Sarah Bowen Shea and Dimity McDowell, AMR connects via in-person retreats,...

May 10, 2022

Sportstats relies on RACE RESULT timing technology at Bloomsday Run

Boulder/Ottawa May 6, 2022 /ENDURANCE SPORTSWIRE/ - Almost 25,000 runners returned to Spokane Washington last weekend for the Lilac Bloomsday Run. The largest sports timing company in the world, Sportstats, was on site with RACE RESULT timing technology to provide runners and spectators with live race results and mile splits. The...

May 9, 2022

Vera Bradley Partners with Coleman® To Launch New Limited-Edition Collection

CHICAGO – May 9, 2022/ENDURANCE SPORTSWIRE/ – On the trail. Up to the lake. Into the woods. Along for the road trip or a day at the beach, let’s go together…Vera Bradley + Coleman! Vera Bradley and The Coleman Company, part of the Newell Brands global portfolio, have partnered to...

May 6, 2022

Skratch Labs Introduces its Newest Product Line: Clear Hydration Drink Mix

Boulder, CO (May 06, 2022)/ENDURANCE SPORTSWIRE/ – Skratch Labs, an innovator in performance nutrition, announces the release of Clear Hydration Drink Mix, a sports drink that tastes like water. Clear Hydration Drink Mix quenches thirst while providing the electrolytes plain water does not with just the slightest hint of flavor...

May 5, 2022

Union Home Mortgage and BibBoards, A Partnership that makes the Cleveland Marathon feel like Home

/ENDURANCE SPORTSWIRE/ - UnionHome Mortgage (UHM) is partnering with Bibboards to provide a unique sponsorship opportunity for the Cleveland Marathon. Marina Dieker of UHM says, "We are going to be handing out UHM BibBoards to the first 2,500 runners who come to packet pick up at the expo center. We went...

May 4, 2022

Showcased

UNDRBUDR® Goes “All-In” on Manufacturing and Supply Chain to Meet Demand of Muscle Budr Activation and Recovery Products

Highlights: Secured supply chain with US-based organic herbal share crop growers Scaling up current manufacturing with automation Touring the US to select a long-term manufacturing site Montclair, NJ, May, 2022 /ENDURANCE SPORTSWIRE/ – UNDRBUDR, developer of high performance, nature-inspired skincare, activation, and recovery products today announced plans to significantly ramp...

May 3, 2022

BMC, Red Bull, Fabian Cancellara team up on ‘world’s fastest race bike’ project

BMC and Red Bull unveiled a prototype time trial/triathlon bike that will be raced at the Ironman world championships this weekend. This is the first public iteration of the two brands’ project to “develop the world’s fastest race bike.” Four-time world time trial champion Fabian Cancellara was also involved. VeloNews

April 29, 2022

GFNY Passista: mechanical watches for cyclists

New York City /ENDURANCE SPORTSWIRE/- GFNY Global Endurance Sports Series launches an automatic watch made specifically for bike racing: the GFNY Passista Professional 300 in titanium, hardened with Diamond Like Carbon (DLC) and a Swiss movement with Incabloc shock resistance. The GFNY Passista 200 in steel is your daily all-rounder...

April 28, 2022

EVENT INSIGHTS: How Covid-19 Has Created a New Kind of Audience for Events

Whether you are putting on an virtual or in person event, participants have been changed by the pandemic and are evaluating a new set of priorities when choosing their next race. Race directors need to embrace that future by adopting these essential best practices in today's changing landscape. MORE

April 28, 2022

San Francisco Marathon Partners Up With Nella by FitBiomics

San Francisco, CA /ENDURANCE SPORTSWIRE/ – The San Francisco Marathon is happy to announce a partnership with FitBiomics and their first product Nella, a performance probiotic geared specifically toward people with active lifestyles. “Gut bacteria play an important role in human health, such as supplying essential nutrients, synthesizing vitamin K,...