Products

October 26, 2021

Pic2Go’s Finishers Experience Platform RunPage Exceeds 100,000 Registrations

RunPage is Pic2Go’s standard finisher gallery, claimed to be the richest finisher gallery in the market including: Race photos are auto-tagged and available for participants early on race day. Includes finisher's distance, finish time and custom digital medal. Industry leading sharing rate - 85% of participants using the app will...

October 25, 2021

Compass Diversified-Backed Marucci Sports Announces Acquisition of Lizard Skins

BATON ROUGE, La. – October 25, 2021 – Marucci Sports, LLC (“Marucci”), a subsidiary of Compass Diversified (NYSE: CODI) and a leading designer and manufacturer of baseball and softball equipment and apparel, today announced it has acquired Lizard Skins LLC (“Lizard Skins”), a designer and seller of branded grip products,...

October 25, 2021

GU Adds New Small-Bite Energy Chews to its Lineup

Berkeley, Calif. — October 25, 2021 — GU Energy Labs announces a new addition to its popular Energy Chews lineup with small-bite mini Chews now available in a convenient pouch. The new format complements the existing original Energy Chews stick pack, giving athletes more options for fueling on the go....

October 22, 2021

Pic2Go Delivered Race Photo Based Video Clips at the Warsaw Marathon 2021

Pic2Go has successfully delivered Race Photo based Video Clips to participants of the 43. Warsaw Marathon, while boosting social reach and engagement to the activation sponsor – Bridgestone Poland! Pic2Go’s photo-based videos let organizers offer finishers with video clips to share, while keeping affordable activation costs (saving actual on-course video-photography...

October 21, 2021

Showcased

MarathonPhotos launches LIVE in Canada

October 21, 2021 - MarathonPhotos.Live isn’t wasting any time in conquering the world. On the same day the world-leading endurance photo company launched its ground-breaking service in Canada, teams were also photographing events live in the UK and Europe. With the traditional Scotiabank Toronto Waterfront Marathon shortened this year to a...

October 21, 2021

ROUVY takes Workouts to another level by combining them with beautiful augmented route videos of your choice

ROUVY is a well known and popular indoor app that enables cyclists and triathletes to ride anywhere in the world from home, be it an exotic or iconic cycling location or the next race. Less talked about is the number of features and the other training options of the platform....

October 21, 2021

ROAD iD Teams Up with the American Cancer Society to Raise Funds for Cancer Research and Life Saving Services.

For the entire month of October, ROAD iD is promoting Limited Edition Pink IDs. In honor of Breast Cancer Awareness Month, the company will be donating $10 from each Pink ID sold directly to the American Cancer Society to support research efforts and services. Located in Northern Kentucky, ROAD iD...

October 20, 2021

State Bicycle Co. X Ozzy Osbourne

Celebrate the season of Halloween with a limited-edition collaborative collection of bicycle jerseys and gear from Ozzy Osbourne and State Bicycle Co. This officially licensed program (through Ozzy’s merchandising partner, Global Merchandising Services) was Inspired by the Prince of Darkness himself. The collection from SBC features clothing and gear perfect...

October 20, 2021

361º Announce the Launch of The Camino – A Mid-Cut Waterproof Hiking Shoe

The team at 361° (https://www.361europe.com/) are pleased to launch their newest trainer the Camino WP. A durable trail shoe designed with features to extend the life and the performance of the shoe. This a great shoe option for off-road explorers, trail enthusiasts and those up for a challenge on trickier...

October 20, 2021

Showcased

Short Film “What’s in A Name” Addresses Discrimination and Racism in American Climbing Culture and Route Names

Rohnert Park, Calif.— Oct 20, 2021—Marmot, in partnership with REI Co-op Studios and Bedrock Film Works, releases “What’s In A Name,” a short film directed by Jules Jimreivat, chronicling the spirit and triumph of muscling through the challenge of route development in a sport whose practices have created barriers to...

October 20, 2021

BMW Dallas Marathon Festival Will Be First U.S. Marathon Course To Feature SuperStarch-based Energy Pouch ‘UCAN Edge’

(DALLAS) – The UCAN Company will return this year as an official sponsor of the BMW Dallas Marathon Festival weekend, where it will debut its innovative new product UCAN Edge, the first and only SuperStarch-based energy product in a portable pouch. “Races are a wonderful opportunity to bring people together in the...

October 20, 2021

Showcased

Today’s Plan launches “Communities”

Today’s Plan has announced an extensive suite of digital tools to allow coaches, clubs and federations to create their own training community, whether they have 10 or 10,000 members or athletes. This suite of tools is known as “Communities”. “Communities” allows these organisations to offer a much higher quality training...

October 20, 2021

The RunnerBox and The RiderBox Encourage Athletes to “Smash Goals, Not Pumpkins“ with their Fall Edition

Fall is finally here and rather than sip on a pumpkin spice latte, The RunnerBox and The RiderBox are encouraging athletes to celebrate the season with its Fall Edition endurance subscription box. The brands’ latest creations are bursting with seasonally flavored nutrition that will satisfy fall cravings without destroying waistlines...

October 19, 2021

Aquasphere Launches Innovative R&D Hub to Supercharge Product Development and New Global Brand Ambition

SOPHIA ANTIPOLIS, France (October 19, 2021) – Aquasphere, the premier swimming brand, has created an innovative new R&D Hub designed to maximize its product development and new global brand ambition by utilizing swimmers of all levels for research and development, marketing programs, and retail and merchandising solutions. Launching in partnership...

October 19, 2021

Showcased

BikeFlights Makes It Easier To Ship E-Bikes

PORTLAND, OR (October 19, 2021) - BikeFlights.com, a bicycle shipping service and bike box supplier, has just made it easier for individual cyclists and businesses to ship e-bikes within the contiguous U.S. “As more people have purchased e-bikes, the need to buy and sell as well as travel with e-bikes...

October 19, 2021

Elite Runner Releases New Book about Running and Training Throughout Pregnancy and into the Fourth Trimester

FOR IMMEDIATE RELEASE: Natasha LaBeaud Anzures, an elite runner for Canada, has just released a new book entitled, “Pregruncy: An Elite Runner’s Journey Training Through Pregnancy.” The book details every day of pregnancy and the first 90 days postpartum, which workout logs, personal thoughts, and training notes from both the...

October 18, 2021

Lululemon Awarded Patent for Branded Shoe Line

Lululemon is preparing to launch a sneaker line with help from talent associated with the biggest names in athletic apparel, after being awarded a patent on October 12 for its shoe brand, leaning on designers who previously worked for Nike, Under Armour, and Adidas. Front Office Sports

October 15, 2021

ROUVY releases the augmented city tours around the European capitals with language localization

Prague, Czech Republic / October 15, 2021 - If anyone ever dreamed of a trip around the European capitals, he or she can do one from home on ROUVY’s indoor cycling reality platform now! The release brings the possibility to cruise through and get familiar with the impressive historic streets...

October 15, 2021

Nathan Sports Launches First Collection of Polarized Performance Eyewear

Fountain Valley, CA (October 15, 2021) – Nathan Sports, the performance running company specializing in hydration, storage, safety and apparel, is excited to announce their entry into the eyewear market with their first-ever line of performance-quality polarized sunglasses. Nathan strives to find purpose-driven solutions to offer the best quality products...

October 14, 2021

UCAN Expands Product Assortment With New Strawberry Banana Edge

(Woodbridge, CT) The UCAN Company is expanding on its extraordinary innovation in sports fueling with the launch of new Strawberry Banana UCAN Edge. The new formula features a delicious fruit flavor that goes down smooth to drive optimal performance. Edge is a convenient, portable pouch that puts the power of...

October 14, 2021

Showcased

F2C Nutrition Official Nutrition Partner of the Norco Canadian Enduro Championship

Vancouver, B.C. – October 14, 2021 – F2C Nutrition is set to supply the Norco Canadian Enduro Championship with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation.  F2C Nutrition was born from the vision and passion of...

October 13, 2021

Parcours and Kogel Bearings Partner to Offer The Ultimate Triathlon Bike Upgrade Package

British-brand Parcours (https://www.parcours.cc/)  are pleased to announce the launch of a competition sweepstake between themselves and Kogel Bearings, to take the winners' performance to the next level. The sweepstake prize will offer the lucky winner an upgrade package to vastly improve the aerodynamics and efficiency of a bike of their...

October 13, 2021

InsideTracker Integrates Blood, DNA, Fitness Tracking Data to Deliver Personalized Performance, Nutrition Plans on Android-Compatible Devices

CAMBRIDGE, Mass.— Oct. 13, 2021— InsideTracker, the leading truly personalized performance and nutrition system, today announced the availability of the InsideTracker app for Android™, marking a revolution in personalized health and wellness for Android users by bringing together blood biometric data, DNA insights and fitness tracker data to create science-backed...

October 13, 2021

Training Plans Added to Challenge Platform Sodisp.com

We are thrilled to announce the immediate availability of our newest feature: training plans. Offering training plans as part of your challenge provides a great way to get your participant interact with your brand and sponsors, months ahead of race day! Whether your event is in-person, hybrid, or virtual, adding...

October 12, 2021

SaltStick Adds Two New Mouthwatering Flavors to the FastChews Lineup: Mixed Berry and Tropical Mango

 Thousand Oaks, Calif. — October  12, 2021 — SaltStick Electrolytes® (SaltStick) today announced an exciting expansion of their bestselling FastChews® lineup with two new flavors: Mixed Berry and Tropical Mango. Joining the already popular Lemon-Lime, Tart Orange, Peach and Watermelon flavors, Mixed Berry and Tropical Mango round out the FastChews...