PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
January 29, 2026
Google Maps now lets you access Gemini while walking and cycling
Google announced on Thursday that Google Maps users can now access Gemini hands-free while walking and cycling. The update comes a few months after Google Maps rolled out its Gemini-powered hands-free, conversational driving experience. The announcement marks Google’s ongoing efforts to plug Gemini into more parts of people’s everyday lives, while shifting Google...
January 29, 2026
Father-Daughter Team Brings Patented Recovery Sleeves to Target.com
Tampa, FL (January 29, 2026) /ENDURANCE SPORTSWIRE/ – While many Americans remain focused on their new year’s resolutions, there are also many living in pain, recovering from an injury or surgery and looking desperately for a solution. This is where ICE-OLATE PLUS, a patented dual-layer innovative compression sleeve comes in...
January 29, 2026
haku Launches Sponsor Connect to Turn Event Sponsorships Into Measurable ROI
Miami, FL (January 29, 2026) /ENDURANCE SPORTSWIRE/ — haku, the global leader in technology for endurance events, today announced the launch of Sponsor Connect, a new capability within its all-in-one platform designed to help event organizers deliver measurable, outcome-driven value to sponsors while unlocking new revenue opportunities. As sponsorship expectations...
January 29, 2026
CLASH Endurance Launches “From Zero to Tri” Targeting New Triathletes
Daytona Beach, FL. (January 29, 2026) /ENDURANCE SPORTSWIRE/ – In an effort to further embrace the increased participation from younger multisport athletes, CLASH Endurance is excited to announce the launch of “From Zero to Tri.” A program for beginners to learn one-on-one from professionals, Olympians and industry insiders designed to...
January 28, 2026
Strava is deleting millions of users’ activities
Strava is back defending the honour of its users, but with a much warmer reception this time. That’s because the social fitness platform is deleting users activities. Millions of them. Anything that’s incorrectly tagged or improperly cropped. Gone. Straight to jail. Deleted and removed from leaderboards. The new policy, which Reddit commenters...
January 28, 2026
Geno Auriemma Invests in 360 Hoops, Backing the Next Evolution of Basketball
Sanford, Florida (January 28, 2026) /ENDURANCE SPORTSWIRE/ — 360 Hoops, the emerging sports innovation company behind the patented three-in-one basketball system and circular gameplay format, today announced a landmark investment from Geno Auriemma, one of the most accomplished and influential basketball coaches in the history of the sport. The Hall...
January 27, 2026
Capriroso Launches to Redefine Performance, Recovery, and Longevity for Endurance Athletes
San Diego, CA (January 27, 2026) /ENDURANCE SPORTSWIRE/ - Capriroso today announced the official beta launch of its performance and longevity platform, introducing a new approach to endurance training that prioritizes long-term insight over daily prescription. Designed for athletes who care as much about longevity as they do performance, Capriroso integrates...
January 27, 2026
What’s Really in That Water Bottle? RDU Releases Industry’s First Hydration Safety Manual
DEKALB, Ill. (January 27, 2026) /ENDURANCE SPORTSWIRE/ – A $3 billion verdict against a bottled water company for poisoning consumers. Class action lawsuits against Aquafina, VOSS, and JUST Water for toxic "forever chemicals." Research showing 240,000 microplastic particles per liter in bottled water. For race directors handing water bottles to...
January 26, 2026
Wildflower Experience Announces New Partnership with Velocity
PASO ROBLES, California Jan. 26, 2026 /ENDURANCE SPORTSWIRE/ - The Wildflower Experience, one of the most iconic endurance festival events, is proud to announce a new partnership with Velocity Indoor Cycling App, bringing the legendary Wildflower bike courses directly to athletes - anywhere in the world. Through this collaboration, athletes...
January 26, 2026
Wearables Enter the Spotlight at Australian Open Amid Whoop Controversy
Top players Jannik Sinner, Carlos Alcaraz and Aryna Sabalenka were ordered to remove their Whoop bands before matches. Whoop, in response, says athletes have a “fundamental right” to track their data while competing Health and fitness wearable maker Whoop is at the center of a controversy making waves at the...
