PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

July 2, 2025
The ALL NEW deboer Tidal Wetsuit: Elite Performance is Now Within Reach
ROTH, Germany (July 2, 2025) /ENDURANCE SPORTSWIRE/ – deboer, a leading premium name in triathlon wetsuits, today announced the global launch of its newest innovation, the deboer TIDAL wetsuit, unveiled at "The Home of Triathlon,” Challenge Roth. This groundbreaking product delivers deboer's renowned performance at an accessible price, aiming to...

July 1, 2025
Army Veteran Transforms Bike Theft Heartbreak into USA Olympic Dreams
Dallas, Texas – July 1, 2025 /ENDURANCE SPORTSWIRE/ – BikeInsure, the Official Bike Insurance of USA Cycling and USA Triathlon, is thrilled to announce that Mike Smith, a military veteran who is the first loss-of-limb service member to re-enlist in the US Army, recently won the 2025 USA Cycling Para-cycling...

June 30, 2025
Verge Launches the Bini Legacy Line: A Tribute to Biniam Girmay and the Future of African Cycling
NEW YORK (June 30, 2025) /ENDURANCE SPORTSWIRE/ – Verge Cycling Apparel is proud to announce the launch of the Bini Legacy Line, a powerful new collection that honors Biniam "Bini" Girmay—trailblazing Eritrean cyclist, winner of three Tour de France stages, and the first Black African to claim the prestigious Tour...
June 26, 2025
Bell Sports recalls over 31,000 helmets
Bell Sports is working with the Consumer Product Safety Commission and Canadian authorities to recall more than 31,000 bike helmets because they don't meet the federal safety standard. Neither Bell nor the CPSC said exactly what the problem is with the helmets, which were sold through various retailers for about $20...

June 26, 2025
Essentia Organic Mattress Joins Forces with Spartan to Elevate Elite Athlete Performance Through Superior Recovery
Boston, MA (June 26, 2025) /ENDURANCE SPORTSWIRE/ – Essentia Organic Mattress, the industry leader in high-performance, organic sleep solutions, today announced an exciting strategic partnership with Spartan, the world's leading endurance sports and extreme wellness brand. This groundbreaking collaboration names Essentia as the Official and Exclusive Mattress of Spartan Races and...

June 25, 2025
BibBoards Launches National Race Sponsorship Giveaway to Support Event Organizers and Enhance Runner Experience
San Ramon, CA (June 24, 2025) /ENDURANCE SPORTSWIRE/ - BibBoards, the leading innovator in pinless race bib fasteners, has announced the launch of a nationwide race sponsorship campaign designed to help event organizers deliver a better experience for participants while eliminating the costs typically associated with high-quality race gear. This...

June 25, 2025
How Smart Bike Businesses Secure BikeInsure Commercial Fleet Insurance
Washington, D.C. - June 25, 2025 /ENDURANCE SPORTSWIRE/ - BikeInsure, an insurtech company that specializes in bicycle insurance for 'consumer use' bikes and e-bikes in the United States, has launched its Business Bike Fleet Insurance for 'commercial use' bikes and e-bikes. While BikeInsure has been offering commercial bike fleet insurance...
June 24, 2025
Specialized launches ‘the world’s lightest’—and priciest—road cycling shoe: the S-Works Torch Remco
Just when you thought $600 was peak extravagance for a cycling shoe, Specialized turns the Boa-dial even further with a $700 S-Works Torch Remco. Cycling WEEKLY

June 24, 2025
rabbit Launches High Country Trail Running Shoe Built for Adventure, Engineered for Control
Santa Barbara, CA (June 24, 2025) /ENDURANCE SPORTSWIRE/ – rabbit, the women-founded running brand dedicated to crafting high-performance gear for runners of all levels, proudly announces its debut trail running shoe: the High Country. Purpose-built for runners who chase adventure across rugged terrain, this shoe delivers unmatched control, all-day comfort,...

June 24, 2025
Bring your cycling climbs inside with the Tacx Alpine from Garmin
OLATHE, Kan. (June 24, 2025) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced Tacx® Alpine, a gradient simulator that raises and lowers the front of a bike during an indoor ride to replicate climbs and provide more natural movement. Featuring an exclusive design that accommodates the motion of Tacx NEO...