PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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May 4, 2022
ShowcasedUNDRBUDR® Goes “All-In” on Manufacturing and Supply Chain to Meet Demand of Muscle Budr Activation and Recovery Products
Highlights: Secured supply chain with US-based organic herbal share crop growers Scaling up current manufacturing with automation Touring the US to select a long-term manufacturing site Montclair, NJ, May, 2022 /ENDURANCE SPORTSWIRE/ – UNDRBUDR, developer of high performance, nature-inspired skincare, activation, and recovery products today announced plans to significantly ramp...
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April 25, 2022
ShowcasedMarmot and Pendleton Partner on 2022 Collection Bringing Together 200 Years of Textile and Apparel Expertise
Rohnert Park, Calif. — April 25, 2022 /ENDURANCE SPORTSWIRE/ – Pendleton, a globally respected brand, born in rugged Eastern Oregon, has partnered with premium apparel and equipment manufacturer Marmot to combine nearly 200 years of unrivaled innovation. The Marmot & Pendleton Collab for 2022 features a comprehensive camping kit with...
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April 14, 2022
ShowcasedLiv introduces new Macha Pro Performance Road Cycling Shoe
NEWBURY PARK, Calif. (April 14, 2022)/ENDURANCE SPORTSWIRE/ – Liv, the company dedicated to getting more women on bikes, today introduced the new Macha Pro, its lightest and most efficient performance road cycling shoe. Designed to support riders’ efforts to get the most power out of every pedal stroke, WorldTour team riders...
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April 11, 2022
ShowcasedJan Frodeno joins Australian micronutrition start up
/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...
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March 23, 2022
ShowcasedNutrition Coaching App, FuelIn, Announces Integration with Today’s Plan
(San Francisco, CA) /ENDURANCE SPORTSWIRE/ FuelIn announced today the integration of its nutrition coaching app with sports technology platform, Today’s Plan. This brings FuelIn one step closer to the mission of making personalized performance nutrition coaching available to all athletes around the world. The FuelIn program takes the complex world...
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March 15, 2022
ShowcasedSaltStick Launches Premium Race Ready Line of Electrolytes, Designed to Support Elite Performance
Thousand Oaks, Calif. — March 15, 2022 /ENDURANCE SPORTSWIRE/ - SaltStick Electrolytes (SaltStick) launched a new electrolyte capsule line today called Race Ready, made specifically for athletes who need to make informed decisions about what they put in their body when training and competing. SaltStick has long been a strong advocate for...
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February 1, 2022
ShowcasedNaboso Disrupts the Footwear Recovery Category with Textured Recovery Socks
February 1, 2022. Chandler, AZ /ENDURANCE SPORTSWIRE/ - Naboso, a global leader in sensory and recovery products, steps up the foot recovery game with their NEW Recovery Socks, which feature a patent-pending texture inside the sock to help improve circulation, help speed recovery and reduce foot fatigue. Foot recovery and recovery footwear...
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January 25, 2022
ShowcasedThinkers360 launches new leaderboard on SportsTech to help sports industry influencers and journalists monetize their content and expertise
Dallas, Texas – January 25, 2022 – Thinkers360, the world’s premier B2B thought leader community and influencer marketplace, today announced a new leaderboard on SportsTech, adding to its HealthTech, Health & Wellness, and over 70 business, technology, and sustainability-related leaderboards. Sports and fitness industry thought leaders, authors, influencers, speakers, reporters...
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January 21, 2022
ShowcasedNew endurance sport social media data tool helping brands with their social strategies
January 21st, 2021 /ENDURANCE SPORTSWIRE/ Specialist research & consultancy firm MultiSport Research has released its new ‘Endurance Sport Brands on Social’ data tool. The new comprehensive data benchmarks 700 leading international endurance sport companies across social media. Issued in January 2022, all data covers Q4 2021 (Oct 1 to Dec...
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January 20, 2022
ShowcasedEVENT INSIGHTS: Leveraging Non-Fungible Tokens (NFTs) for Events
One of the most-talked-about technology trends in 2021 was NFTs, or “non-fungible tokens.” It’s becoming increasingly clear that NFTs are not just a fad and will quickly infiltrate most industries sooner or later, including event management. These tokens are part of the “metaverse,” which is a digital universe that encompasses many...
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January 19, 2022
ShowcasedROUVY and Garmin customers can now seamlessly sync their activities through new API integration
Prague, Czech Republic / January 18, 2022 /ENDURANCE SPORTSWIRE/ ROUVY, an indoor cycling platform, and Garmin® International, Inc., a global leader of GPS-enabled products, today announced API integration support between ROUVY and Garmin Connect™. The integration enables users to seamlessly sync their activities created in the ROUVY app directly to their...
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January 19, 2022
ShowcasedBlack Rifle Coffee to be Named the Official Coffee of Spartan US Across 10 Races Starting in 2022
Boston, Mass. (January 19, 2022) /ENDURANCE SPORTSWIRE/ - Black Rifle Coffee (BRCC), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, is prepared to caffeinate the Spartan community starting in 2022. The BRCC mission harmonizes perfectly with the prominent military ties blended...
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January 11, 2022
ShowcasedNordicTrack from iFIT Unveils Voice-controlled Adjustable Dumbbells — The First to Offer “Works with Alexa”
(Logan, UT) - January 11, 2022 /ENDURANCE SPORTSWIRE/ - Today, NordicTrack from iFIT, a leader in connected fitness innovation, unveiled its latest, patent-pending product: the NordicTrack iSelect™ Adjustable Dumbbells—the first voice-controlled dumbbells to work with Alexa. While traditional adjustable dumbbells offer the benefit of multiple weights, they come at the...
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January 6, 2022
ShowcasedINFINIT Nutrition Launches New Website
Cincinnati, OH /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom nutrition company, publicly unveils their new website, redesigned for an improved user experience and interface for online shoppers. Started in 2003, INFINIT was one of the first companies to establish themselves in the now rapidly growing personalized nutrition space. Their...
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December 15, 2021
ShowcasedMark Allen Sports Announces New Partnership
Santa Cruz, December 14, 2021 - /ENDURANCE SPORTSWIRE/ - Mark Allen Sports is proud to announce a new partnership with one of the leading brands in performance nutrition, Tennant Products. "Whether you are at the top of your game or starting at the beginning, Tennant Products has a product that...
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December 14, 2021
ShowcasedNonaste® Introduces High-Performance Laundry Detergent and Sanitizing Sports Sprays that Eliminate Stink, Funk, Grime and Germs for Active Lifestyle Enthusiasts
SAN DIEGO, CA – December 14, 2021 /ENDURANCE SPORTSWIRE/ - It all comes out in the wash. But does it really? Nonaste, pronounced “No Nasty!” has launched a collection of high-performance laundry detergent and disinfecting sports sprays to help athletes and people with active lifestyles get the nasty smells and...
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December 11, 2021
ShowcasedLeslie Jordan announces their NEW Online Outlet Store LJIoutlet.com
Portland, OR /ENDURANCE SPORTSWIRE/ - Leslie Jordan Inc. announces the debut of their online outlet store, LJIoutlet.com. Offering blank tees, hoodies, zips & jackets, buyers can buy a single item or get a 10% discount if they buy ‘by the dozen’. Leslie says, “This is something we have planned for...
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December 7, 2021
ShowcasedEvents.com Launches Sales Tax Solution for Event Organizers
LA JOLLA, CA - December 7, 2021 /ENDURANCE SPORTSWIRE/ - Events.com, a mobile-first event registration, ticketing and management platform, today announced the launch of its automated sales tax management solution. This release makes event organizers' lives easier by automating complex tax calculations and submissions for customers. As many states and...
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December 3, 2021
ShowcasedFreemotion Launches New, GENESIS™ Dual Cable Cross – Inclusive Use, Making Strength Training Accessible to All
LOGAN, Utah, December 3, 2021 /ENDURANCE SPORTSWIRE/ - Freemotion Fitness is introducing a new GENESIS™ Dual Cable Cross that meets the Inclusive Use standards, designed to help health clubs and fitness facilities provide people with disabilities opportunities for healthy living. The new G624-IU GENESIS™ Dual Cable Cross features an open design, allowing...
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November 24, 2021
ShowcasediFIT Announces NordicTrack from iFIT Branded Shops in select Amazon Books stores and Amazon 4-star stores Nationwide
Logan, Utah /ENDURANCE SPORTSWIRE/ - iFIT Health & Fitness Inc, a global leader in connected fitness software, content and equipment, today announced that it will launch NordicTrack from iFIT branded Pop In shops inside more than 50 select Amazon Books stores and 4-star stores in the United States now, and...
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November 23, 2021
ShowcasedPIERER Mobility AG acquires FELT Bicycles and enters the North American Bicycle Market
Rancho Santa Margarita, 23 November 2021 /ENDURANCE SPORTSWIRE/ - As part of its strategy to assume a leading global role in the bicycle sector, PIERER Mobility AG is pleased to announce the acquisition and integration of FELT Bicycles into its division PIERER E-Bikes GmbH. Founded in 1991 in California, USA, FELT...
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November 18, 2021
ShowcasedQuintana Roo introduces Fit-Ready build service
Chattanooga, TN (Nov. 18, 2021) /ENDURANCE SPORTSWIRE/ - Quintana Roo announces the debut of Fit-Ready, an industry first that delivers a QR V-PR triathlon bike to a customer’s home, built to their exact fit requirements, making it truly set up to their fit coordinates from the moment it arrives in their...
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November 15, 2021
ShowcasedGuide to Increasing Attendee Engagement Through Effective Event Communications
No matter what type of event you’re organizing, (a 5k race, a food festival, a conference, etc.) it’s crucial for you to have a clear communication plan. In this eBook, you’ll learn the value of event communication plans, the event communication timeline, and communication tactics to use in all three...
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November 4, 2021
ShowcasedQuintana Roo advances high-performance, lightweight tri with the debut of the V-PR
Chattanooga, TN (Nov. 4, 2021) — Quintana Roo announces the debut of the V-PR triathlon bike, marking QR’s evolution in tri bikes toward greater strides in performance across a wider variety of courses, thanks to a renewed focus on next-level weight savings and aerodynamic gains. Newly designed from the ground...
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October 21, 2021
ShowcasedMarathonPhotos launches LIVE in Canada
October 21, 2021 /ENDURANCE SPORTSWIRE/ - MarathonPhotos.Live isn’t wasting any time in conquering the world. On the same day the world-leading endurance photo company launched its ground-breaking service in Canada, teams were also photographing events live in the UK and Europe. With the traditional Scotiabank Toronto Waterfront Marathon shortened this...