PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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March 30, 2023
ShowcasedFeature Documentary Film Announced with Support from DeFeet and Repreve
Hildebran, NC, March 30, 2023 /ENDURANCE SPORTSWIRE/ – Producer Shane Cooper and director Paul Willerton have teamed up to create a new feature-length documentary film, Flandrien. The film is set in the Flanders region of Belgium and explores the past, present, and future of cycling and local culture. The Tour of...
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March 29, 2023
ShowcasedApple watch can now be used as a cycling power meter with the app HR2VP
/ENDURANCE SPORTSWIRE/ - A few days ago, Apple released a firmware update improving the running power estimation, but until today, there was no option to get cycling power just with an Apple watch. A companion app has just been added to the iPhone bike app HR2VP, allowing the use of...
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March 28, 2023
ShowcasedDeFeet Introduces Knit My Sock™ Customizer
Hildebran, NC, March 28, 2023 /ENDURANCE SPORTSWIRE/ - DeFeet has announced Knit My Sock™, a new tool that gives customers the ability to create custom knit DeFeet Aireator® socks at three and four dozen, the lowest minimums available. Customers can select from three simple designs, choose their desired colors and...
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March 28, 2023
ShowcasedZoot Celebrates 40 Years of Triathlon with Limited-Edition Collection
Carlsbad, California /ENDURANCE SPORTSWIRE/ - 40 years ago, Zoot made history by introducing the first-ever triathlon specific race suit, revolutionizing how athletes around the world train and compete. Founded on the iconic Ali’i Drive in Kona, HI, Zoot has been dedicated to creating innovative products that are proven to withstand...
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March 28, 2023
ShowcasedINFINIT Europe Launches Custom Formula Platform
Prague, Czech Republic, March 28, 2023 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the industry leader in personalized sports nutrition, has announced the launch of its patented Custom formula platform to the European market. For nearly 20 years, INFINIT has been at the forefront of creating customized, all-in-one isotonic solutions designed to fuel...
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March 13, 2023
ShowcasedPremier Treadmill Manufacturer Woodway USA® Partners with KinomapTM SAS
Paris, FR/Waukesha, WI (March 13th, 2023) /ENDURANCE SPORTSWIRE/ – Today, it was announced that Woodway USA, manufacturer of premier treadmills for runners around the world, has partnered with Kinomap, developer of a patented software application which offers HD video simulations of famous road races, running routes and scenic locations from across...
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March 9, 2023
ShowcasedOnline Cycling Hub Offers Free Trial to Cyclists Everywhere
HOLLAND, MI (March 9, 2023) /ENDURANCE SPORTSWIRE/ – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—is now offering an easy, no-cost trial membership to cyclists of all abilities from around the world to continue building a safe, friendly, inclusive cycling community unlike any on the Internet. Created...
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February 13, 2023
ShowcasedKinomap, North America Announces the Launch of its Race Course Simulation Platform, Kinomap for Races
Boston/Denver, CO – February 13, 2023 /ENDURANCE SPORTSWIRE/ - Today the launch of Kinomap for RacesTM, by Kinomap, North America was announced at this year’s Running USA Conference for Race Directors. Kinomap is the world’s largest platform of course simulation videos for cardio equipment. Some statistics include: 1.5 million users...
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February 7, 2023
ShowcasedRacesafe™ Provides All-In-One Event Medical Management for Boston Athletic Association Races
San Francisco, CA /ENDURANCE SPORTSWIRE/ - The Boston Athletic Association and RACESAFE™ are working together to help consolidate and streamline the management of event day medical needs across the B.A.A.’s portfolio of events, including this year’s 127th Boston Marathon. RACESAFE™ will provide the B.A.A. and its medical team with its...
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January 28, 2023
ShowcasedLouisiana New Product Development Company Launches The Leia Sustainable Menstrual Cup
SHREVEPORT, LA – January 2023 /ENDURANCE SPORTSWIRE/ - Louisiana New Product Development Company, has launched a new game-changing product for the feminine hygiene market. The newly launched Leia Sustainable Menstrual Cup was designed by OBGYN Lena Dolgan specifically for those with low cervix and weakened pelvic floor muscles. LA New...
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January 26, 2023
ShowcasedINFINIT Nutrition Launches New Product: Javi Instant Protein Latte
Cincinnati, Ohio, January 26, 2023 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the industry leader in personalized sports nutrition, has unveiled a new protein coffee drink mix called “Javi.” The new product is a rebranding of one of the company’s founding formulas, MUD, which has been a popular part of INFINIT’s lineup since 2009....
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January 10, 2023
ShowcasedAn Iron-Clad Patent for an Iron Man Product
/ENDURANCE SPORTSWIRE/ - A Patent as Secure as Our Product BibBoards are well-known for how secure they keep your race bib secured to your shirt on race day. The only thing more secure than the BibBoard product is the patent that protects the technology and design that is bringing an...
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December 28, 2022
ShowcasedTop Viewed Endurance Sports Stories and Press Releases of 2022
As we embark upon 2023, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. A few milestones include over 3,270 press release distributed through Endurance Sportswire and Outdoor Sportswire in 2022. Our most popular press release was opened...
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December 2, 2022
Showcased100% Norg Snow Goggle Wins 2022 ISPO Award
SAN DIEGO, Calif. – December 2, 2022 /ENDURANCE SPORTSWIRE/ – 100% is proud to announce that the Norg Snow Goggle has won the 2022 ISPO AWARD for Design and Innovation. The Norg is the flagship model in the 2022-23 Snow Goggle Collection, which made its global debut last month. Norg is equipped with...
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November 29, 2022
ShowcasedPressio Brings Next-Level Sustainable Performance Apparel to the U.S. Market
Asheville, N.C. (November 29, 2022) /ENDURANCE SPORTSWIRE/ – Pressio, a technical apparel company committed to unparalleled performance and the unwavering pursuit of sustainable procurement, announces its launch into the U.S. marketplace. The U.K.-based company aims to be the most sustainable performance sportswear company in existence setting new pathways that move the...
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October 17, 2022
ShowcasedSummaForte™ Becomes Rare CBD Brand to Achieve NSF’s Certified for Sport® Qualification
BLOOMINGTON, IN—October 17, 2022 /ENDURANCE SPORTSWIRE/ – Following a months-long rigorous review process, SummaForte™ became one of just three brands using CBD to receive NSF’s Certified for Sport® certification for its drink supplement – SummaMix™. SummaMix™ is an all-natural, vegan drink mix that comes packaged in individual sachets and is mixed with...
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October 11, 2022
ShowcasedThe RunnerBox and The RiderBox Debut Latest Edition Which Encourages Subscribers to Fall in Love with the Season
/ENDURANCE SPORTSWIRE/ Fall is here and rather than eat pie and sip sweet lattes, The RunnerBox and The RiderBox are encouraging athletes to celebrate the season with its Fall Edition endurance subscription box. The brands’ latest creations are bursting with seasonally flavored nutrition that will satisfy fall cravings without destroying...
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October 4, 2022
Showcased100% Takes On The Mountain With Their First Collection Of Snow Goggles
SAN DIEGO, Calif. – October 4, 2022 /ENDURANCE SPORTSWIRE/ – 100%® unveils the 2022/23 Snow Collection created by world-class designers & engineers in California. The debut series was developed to exceed the performance expectations of top global snow athletes while catering to the weekend warriors and welcoming new adventurers to the...
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September 29, 2022
ShowcasedBonesteel Films to Release “Shadow of a Wheel” Cycling-Themed Documentary in Spring ‘23
Asheville, North Carolina (Sept 29, 2022) /ENDURANCE SPORTSWIRE/ – Can one bike ride change your life? That topic is the essence of a new documentary film, “Shadow of a Wheel”, by award-winning production company Bonesteel Films, and the answer is a definitive YES. Having produced numerous documentaries for PBS and others, Bonesteel...
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September 27, 2022
ShowcasedOnline Cycling Hub Offers Free Trial to Cyclists Everywhere
HOLLAND, MI (September 27, 2022) /ENDURANCE SPORTSWIRE/ – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—is now offering an easy, no-cost trial membership to cyclists of all abilities from around the world to continue building a safe, friendly, inclusive cycling community unlike any on the Internet. Created...
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September 8, 2022
ShowcasedA Business as Secure as Your Bib: BibBoards Celebrates 5 Years
/ENDURANCE SPORTSWIRE/ - BibBoards is celebrating five years of serving endurance athletes, brands, and race coordinators. BibBoards has grown significantly in the last few years and has made a commitment to partnering with more brands, races, and organizations to get BibBoards into the hands and onto the shirts of more...
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July 28, 2022
ShowcasedINFINIT Nutrition Unveils New and Improved Protein Recovery Drink Mixes
Cincinnati, Ohio, July 28, 2022/ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the industry leader in personalized sports nutrition, has announced the release of its new and improved recovery preset product line. Improving on the original formulas developed over a decade ago, REPAIR Complete Recovery and NOCTURNE Nighttime Recovery protein drink mixes will now feature:...
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July 22, 2022
ShowcasedChris Froome uses The Feed to help his recovery and comeback at this year’s Tour de France.
Broomfield, Colo., July 22nd, 2022 /ENDURANCE SPORTSWIRE/ - The Feed, the largest online sports nutrition company for endurance athletes, has inspired another athlete's success story through its product offering and can add 4-time Tour de France Champion and 7-time Grand Tour Winner Chris Froome as an athlete and its newest...
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July 18, 2022
ShowcasedProject FUERZA Launches NFT Collection from Cycling Icon Peter Sagan
Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...
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July 15, 2022
ShowcasedTailwind Nutrition Launches Active Hydration Drink Mix for Active Lifestyles
Durango, Colo. /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is launching Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep...
