PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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September 29, 2022
ShowcasedBonesteel Films to Release “Shadow of a Wheel” Cycling-Themed Documentary in Spring ‘23
Asheville, North Carolina (Sept 29, 2022) /ENDURANCE SPORTSWIRE/ – Can one bike ride change your life? That topic is the essence of a new documentary film, “Shadow of a Wheel”, by award-winning production company Bonesteel Films, and the answer is a definitive YES. Having produced numerous documentaries for PBS and others, Bonesteel...
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September 27, 2022
ShowcasedOnline Cycling Hub Offers Free Trial to Cyclists Everywhere
HOLLAND, MI (September 27, 2022) /ENDURANCE SPORTSWIRE/ – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—is now offering an easy, no-cost trial membership to cyclists of all abilities from around the world to continue building a safe, friendly, inclusive cycling community unlike any on the Internet. Created...
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September 8, 2022
ShowcasedA Business as Secure as Your Bib: BibBoards Celebrates 5 Years
/ENDURANCE SPORTSWIRE/ - BibBoards is celebrating five years of serving endurance athletes, brands, and race coordinators. BibBoards has grown significantly in the last few years and has made a commitment to partnering with more brands, races, and organizations to get BibBoards into the hands and onto the shirts of more...
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July 28, 2022
ShowcasedINFINIT Nutrition Unveils New and Improved Protein Recovery Drink Mixes
Cincinnati, Ohio, July 28, 2022/ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the industry leader in personalized sports nutrition, has announced the release of its new and improved recovery preset product line. Improving on the original formulas developed over a decade ago, REPAIR Complete Recovery and NOCTURNE Nighttime Recovery protein drink mixes will now feature:...
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July 22, 2022
ShowcasedChris Froome uses The Feed to help his recovery and comeback at this year’s Tour de France.
Broomfield, Colo., July 22nd, 2022 /ENDURANCE SPORTSWIRE/ - The Feed, the largest online sports nutrition company for endurance athletes, has inspired another athlete's success story through its product offering and can add 4-time Tour de France Champion and 7-time Grand Tour Winner Chris Froome as an athlete and its newest...
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July 18, 2022
ShowcasedProject FUERZA Launches NFT Collection from Cycling Icon Peter Sagan
Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...
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July 15, 2022
ShowcasedTailwind Nutrition Launches Active Hydration Drink Mix for Active Lifestyles
Durango, Colo. /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is launching Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep...
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July 1, 2022
ShowcasedRenowned Cycling Coach Hunter Allen Launches Project FUERZA; Offers NFTs that Combine Pro’s Power, Other Data with Contemporary Art
Bedford, Virginia (July 1, 2022)/ENDURANCE SPORTSWIRE/ – Long considered a guru in cycling circles, specifically for his pioneering work in training with power, Hunter Allen is now launching Project FUERZA: The new NFT collection takes biometric data graphs from athletes at specific races, along with other inspirational materials, and employs world-renowned artists...
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June 28, 2022
ShowcasedPredictive Fitness and TriDot Announce A Groundbreaking Technology Partnership With G.O.A.T. Mark Allen
DALLAS, TX – JUNE 28, 2022 /ENDURANCE SPORTSWIRE/ - TriDot, a division of Predictive Fitness, Inc. and Mark Allen, the Greatest Endurance Athlete of All Time and 6x IRONMAN Triathlon World Champion are proud to announce the creation of the TriDot Mark Allen Edition. The TriDot platform is the first...
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June 23, 2022
Showcased100%® Switches Things Up in the 2022 Peter Sagan Limited-Edition Collection
SAN DIEGO, Calif. – June 23, 2022/ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company, has announced the launch of the 2022 Peter Sagan Limited Edition Collection. The collection features a bold interpretation of a tie-dye design that represents Peter’s colorful journey with new Team TotalEnergies. The design's emblazoned frames blend...
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June 16, 2022
ShowcasedFuelin Partners With Pillar Performance to Deliver Macro and Micronutrient Nutrition Guidance to Athletes
/ENDURANCE SPORTSWIRE/ - Nutrition coaching company, Fuelin, is pleased to announce its official partnership with leading sports micronutrition brand, PILLAR Performance. The partnership brings together two companies at the forefront of health and nutrition for athletes.Fuelin’s nutrition coaching program provides athletes with a personalized guide to balance macronutrient intake with...
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June 14, 2022
ShowcasedROLL Recovery Enters the Percussion Therapy Arena with the Compact R1
BOULDER, Colo. (June 14, 2022) /ENDURANCE SPORTSWIRE/ - ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, announces today the launch of the new R1 Percussion Massage Device. Designed to prime the body pre-workout and accelerate recovery post-workout, the R1 boasts a...
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June 2, 2022
ShowcasedMix. Drink. Perform: SaltStick Introduces No-Sugar Electrolyte DrinkMix
Thousand Oaks, Calif. — June 2, 2022/ENDURANCE SPORTSWIRE/ – SaltStick today added a new way to replace electrolytes lost through sweat with the launch of DrinkMix, a no-sugar, ready-to-mix powder designed to keep athletes hydrated and performing at their best. For more than 15 years, SaltStick products have been meeting the...
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June 1, 2022
Showcased100%® Unveils Unique Retro Styled Take on Trending Glacier Performance Eyewear
SAN DIEGO, California – June 1, 2022/ENDURANCE SPORTSWIRE/ – 100%® the San Diego-based sports performance company, has released NORVIK®, a new Sport Performance sunglass that sets a standard in versatility by tastefully blending style with unmatched performance. The unique glacier design was inspired by classics from the past; taking cues from racing...
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May 31, 2022
ShowcasedEVENT INSIGHTS: How To Create an Event Marketing Plan That Works
Whether you are a seasoned event professional or new to the field, there are a number of things to consider when putting your event promotion together, and a solid marketing plan will ensure that your event goes off without a hitch. Discover the basics of event marketing, some practical tips...
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May 27, 2022
ShowcasedPaka Introduces The First Ever High-Performance Alpaca Running Socks
Los Angeles, CA (May 27, 2022)/ENDURANCE SPORTSWIRE/ –Paka, the sustainable alpaca fiber apparel company, has launched the first-ever high-performance alpaca running socks. Tested in both the Boston and L.A. marathons, the socks blend Paka’s dedication to sustainable sourcing and manufacturing with high-performance design that stands up to countless miles of road...
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May 25, 2022
Showcased100% and MLB All-Star Fernando Tatis, Jr. Debut 2022 Limited-Edition Sport Performance Eyewear Collection
SAN DIEGO, Calif. – May 25, 2022/ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company, professional baseball All-Star and MVP Sports Group client, Fernando Tatis, Jr. have once again joined forces for their 2nd limited edition eyewear collaboration. Like Tatis, the 2022 100% x Tatis 23 Limited-Edition Eyewear Collection is sure to turn heads — featuring the energizing pinks and glowing yellows, colors that El Niño is well-known...
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May 4, 2022
ShowcasedUNDRBUDR® Goes “All-In” on Manufacturing and Supply Chain to Meet Demand of Muscle Budr Activation and Recovery Products
Highlights: Secured supply chain with US-based organic herbal share crop growers Scaling up current manufacturing with automation Touring the US to select a long-term manufacturing site Montclair, NJ, May, 2022 /ENDURANCE SPORTSWIRE/ – UNDRBUDR, developer of high performance, nature-inspired skincare, activation, and recovery products today announced plans to significantly ramp...
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April 25, 2022
ShowcasedMarmot and Pendleton Partner on 2022 Collection Bringing Together 200 Years of Textile and Apparel Expertise
Rohnert Park, Calif. — April 25, 2022 /ENDURANCE SPORTSWIRE/ – Pendleton, a globally respected brand, born in rugged Eastern Oregon, has partnered with premium apparel and equipment manufacturer Marmot to combine nearly 200 years of unrivaled innovation. The Marmot & Pendleton Collab for 2022 features a comprehensive camping kit with...
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April 14, 2022
ShowcasedLiv introduces new Macha Pro Performance Road Cycling Shoe
NEWBURY PARK, Calif. (April 14, 2022)/ENDURANCE SPORTSWIRE/ – Liv, the company dedicated to getting more women on bikes, today introduced the new Macha Pro, its lightest and most efficient performance road cycling shoe. Designed to support riders’ efforts to get the most power out of every pedal stroke, WorldTour team riders...
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April 11, 2022
ShowcasedJan Frodeno joins Australian micronutrition start up
/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...
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March 23, 2022
ShowcasedNutrition Coaching App, FuelIn, Announces Integration with Today’s Plan
(San Francisco, CA) /ENDURANCE SPORTSWIRE/ FuelIn announced today the integration of its nutrition coaching app with sports technology platform, Today’s Plan. This brings FuelIn one step closer to the mission of making personalized performance nutrition coaching available to all athletes around the world. The FuelIn program takes the complex world...
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March 15, 2022
ShowcasedSaltStick Launches Premium Race Ready Line of Electrolytes, Designed to Support Elite Performance
Thousand Oaks, Calif. — March 15, 2022 /ENDURANCE SPORTSWIRE/ - SaltStick Electrolytes (SaltStick) launched a new electrolyte capsule line today called Race Ready, made specifically for athletes who need to make informed decisions about what they put in their body when training and competing. SaltStick has long been a strong advocate for...
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February 1, 2022
ShowcasedNaboso Disrupts the Footwear Recovery Category with Textured Recovery Socks
February 1, 2022. Chandler, AZ /ENDURANCE SPORTSWIRE/ - Naboso, a global leader in sensory and recovery products, steps up the foot recovery game with their NEW Recovery Socks, which feature a patent-pending texture inside the sock to help improve circulation, help speed recovery and reduce foot fatigue. Foot recovery and recovery footwear...
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January 25, 2022
ShowcasedThinkers360 launches new leaderboard on SportsTech to help sports industry influencers and journalists monetize their content and expertise
Dallas, Texas – January 25, 2022 – Thinkers360, the world’s premier B2B thought leader community and influencer marketplace, today announced a new leaderboard on SportsTech, adding to its HealthTech, Health & Wellness, and over 70 business, technology, and sustainability-related leaderboards. Sports and fitness industry thought leaders, authors, influencers, speakers, reporters...
