BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 2, 2026
Spartan Race and Tough Mudder Announce Pressio as Official Licensed Custom Teamwear Partner
Boston, MA (February 2, 2026) /ENDURANCE SPORTSWIRE/ — Spartan Race and Tough Mudder, global leaders in obstacle course racing and endurance events, announce an exciting new partnership with Pressio, a premier provider of high-performance apparel. Pressio will serve as the Official Licensed Custom Teamwear of Spartan and Tough Mudder, offering...
February 2, 2026
MYLAPS selected to provide BibTag to Peak Timing for events in Africa
Haarlem/Edenvale (February 2, 2026) /ENDURANCE SPORTSWIRE/ - MYLAPS is pleased to announce a long-term strategic relationship with Peak Timing that will bring accurate and reliable timing technology to races across the African continent. MYLAPS, a Garmin® brand, is the pioneer of automatic sports timing, powering events from World Marathon Majors...
January 31, 2026
Peloton Cuts 11% of Staff in Cost-Cutting Push, Spokesperson Says
Peloton Interactive has cut 11% of its employees as it aims to reduce costs amid turnaround efforts, a spokesperson for the company said on Friday. Widespread layoffs would mark another major move under CEO Peter Stern, who took charge of the fitness products maker last year and has revamped its product lineup and hiked prices across hardware and...
January 30, 2026
Boulderthon’s Economic Impact Nears $23 Million in New Report
BOULDER, Colo. (January 30, 2026) /ENDURANCE SPORTSWIRE/ — According to a new report from Visit Boulder, the Official Destination Marketing organization for the City of Boulder, the 2025 edition of Boulderthon generated an estimated economic impact of $22.8 million in total. They also noted that the race supports over 6,400...
January 30, 2026
RunSignup Announces Matthew Smeltzer as 2026 Alan Jones Timer of the Year Award Recipient
Moorestown, NJ (January 30, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the United States, is proud to announce that Matthew Smeltzer, founder of Competitive Timing, has been named the 2026 Alan Jones Timer of the Year Award recipient. The honor was presented...
January 30, 2026
Ultra X Donates Over £40,000 in Event Places and Commits to Giving Away 1,000 Places in 2026
January 30, 2026 /ENDURANCE SPORTSWIRE/ - Ultra X, the global trail running series committed to making endurance sport more inclusive and accessible, has today announced a major milestone in its access initiatives. Six months on from launching its Under-23 free entry scheme across UK events, Ultra X confirms that in...
January 29, 2026
Deckers Racks Up Record Revenue in Q3 as ‘Significant Global Demand’ for Ugg and Hoka Continues
Shares for Deckers Brands soared over 10 percent on Thursday after the market close following the footwear company’s latest earnings report. The Goleta, Calif.-based company reported net sales in the third quarter of fiscal 2026 increased 7.1 percent to $1.96 billion compared to $1.83 billion the same time last year. Net income for the...
January 29, 2026
Adidas achieves record sales in 2025, plans $1.2 billon share buyback
Adidas on Thursday said it would launch a share buyback of up to 1 billion euros ($1.2 billion) on the back of record 2025 sales that the German sportswear maker said benefited from stable prices in the face of U.S. tariffs. Adidas in October had warned of widespread discounting among...
January 29, 2026
From Finish Line To Financial Fitness: Suncoast Credit Union Partners With Track Shack
ORLANDO, FL (January 29, 2026) /ENDURANCE SPORTSWIRE/ — Track Shack Events, a sports marketing company that specializes in marketing, management, and production of active lifestyle events, has named Suncoast Credit Union its exclusive financial services sponsor, underscoring Suncoast’s growing investment in Central Florida. The initiative kicked off January 17 at...
January 29, 2026
Movemint Announces Event Admin Navigation Updates to Streamline Organizer Workflows
San Francisco, CA (January 29, 2026) /ENDURANCE SPORTSWIRE/ – Movemint, the modern tech platform transforming athletic events, today announced a series of updates to its Event Admin experience. The updates are designed to help organizers work more efficiently, navigate more intuitively, and access key tools faster throughout their event lifecycle....
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