BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
December 10, 2025
Reebok Parent Authentic Brands Group Accelerates TikTok Shop Selling With New Partner
Authentic Brands Group is set to fast-track its marketplace growth across TikTok Shop via a new partnership with Pattern Group. According to the global brand development and licensing platform, Pattern will manage and optimize e-commerce operations for Authentic’s portfolio of brands, to expand their reach, and performance across TikTok Shop and other major online...
December 10, 2025
Norda Secures Second Investment From Ermenegildo Zegna Group
Ermenegildo Zegna Group has executed a second round of investment in Norda, the Montreal-based technical trail-running shoe brand. The Italian luxury group initially acquired a minority stake in Norda in January 2023. Terms of the new funding weren’t disclosed. Norda said it was Ermenegildo Zegna Group, the parent of Zegna,...
December 9, 2025
Running Shoes From Nike, Brooks, Asics and Others Fuel Footwear Growth at Academy Sports + Outdoors in Q3
Sales of performance running brands including Nike, Brooks, Asics and others, helped drive third-quarter comps at Academy Sports, while the comfort slide is making a resurgence as consumers seek less pricier shoe options. WWD
December 5, 2025
Specialized credits AliExpress and Chinese law enforcement for largest counterfeit bust in brand’s history
AliExpress says it worked with Specialized and Chinese law enforcement to dismantle two counterfeit manufacturing operations in China, leading to the seizure of $1.5 million worth of fake products, including Specialized Roval frames, handlebars and wheels, and fake Pinarello, Cannondale, Cervélo and Trek products. "Counterfeit products imitating Specialized's high-performance goods not...
December 5, 2025
Giant moving US headquarters to Boulder next year
Giant Group USA will relocate from here to Boulder, Colorado, with the transition beginning early in the new year and with most employees expected to be settled by late summer and early fall. According to a news release announcing the move Friday, Giant Group USA said it is in the...
December 4, 2025
Do we still need bike trade shows?
Eurobike, historically the big industry gathering, has been in the headlines over the last few weeks, with an increasing number of brands questioning not just the cost of attending, but the relevance of the show altogether. A few weeks later, at Rouleur Live in the heart of London – part industry meet-up,...
December 1, 2025
Chinese bike imports rebounded in August following pause
U.S. bike imports from China rebounded in July and August, probably in anticipation of increased tariffs that were then threatened to take effect in November. Monthly bike imports this year have varied wildly in volume and country of origin as importers react to imposed and threatened tariffs as well as...
November 28, 2025
Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs
On April 2 from the White House Rose Garden, President Donald Trump announced a 10% tariff on all imports across the board, as well as varied reciprocal tariffs on nearly all countries the administration considered bad actors on trade. Imports from Vietnam would get hit with a 46% tariff; goods from Indonesia...
November 28, 2025
How does the biological passport actually work?
For all of its importance in the fight against doping, the biological passport often does its work in the background. Pro bike racers certainly spend plenty of time in testing, but the results of those tests rarely make waves. Under precedent set over a decade ago, sufficiently abnormal values in...
November 28, 2025
Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs
On April 2 from the White House Rose Garden, President Donald Trump announced a 10% tariff on all imports across the board, as well as varied reciprocal tariffs on nearly all countries the administration considered bad actors on trade. Imports from Vietnam would get hit with a 46% tariff; goods from Indonesia...
