BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 25, 2025
Porsche eBike building battery production facility in Croatia
Porsche eBike Performance GmbH announced it will build a battery production facility in Sveta Nedelja, Croatia, that will open next year. Aimed at strengthening collaboration between development and manufacturing, the production facility is another step in Porsche eBike's plan to develop its own e-bike drive system. BRAIN

February 25, 2025
Laurel by Brooksee Elevates the 2025 Mesa Marathon with Advanced Timing Accuracy and AI-Powered Intelligence
MESA, Ariz. (February 25, 2025) /ENDURANCE SPORTSWIRE– New race timing and athlete tracking technologies were launched at this year’s Mesa Marathon with Laurel, Brooksee’s industry-leading timing technology. Brooksee deployed 167 timing checkpoints across the course, delivering capabilities for near real-time athlete positioning through Laurel’s patent-pending, active, disposable chip technology. The...
February 18, 2025
Bikes and E-Bikes Avoid New Steel and Aluminum Tariffs
Members of the bike industry are advised to review the listings to determine whether any goods they import may soon be subject to additional tariffs when they go into effect on March 12, 2025. People For Bikes
February 18, 2025
Five of USATF’s Highest-Ranking Staffers Have Left the Organization Within the Last Year
Multiple high-ranking USATF employees were let go on January 31 as part of an organizational restructure, sources told LetsRun.com. LetsRun
February 17, 2025
Asics North America Delivers Second Straight Year of Profit in 2024 Thanks to Growing Run Specialty Sales
Asics North America wrapped up fiscal 2024 on a high note, delivering its second straight year of profit. Asics noted the increases were attributed to significant sales growth for run specialty stores. Footwear News
February 13, 2025
Trump could impose reciprocal tariffs as soon as April
President Donald Trump on Thursday released an executive memo instructing officials to prepare to impose reciprocal tariffs on a global basis as soon as April 2. Bicycle Retailer
February 13, 2025
Donald Trump Jr. backs multi-million-dollar investment in Enhanced Games
Enhanced Games founder Aron D’Souza announced new multi-million dollar financial backing from 1789 Capital, which includes Omeed Malik, Chris Buskirk and Donald Trump Jr. Running Magazine
February 12, 2025
MyFitnessPal Acquires Intent, Adds Personalized Meal Planning
MyFitnessPal has acquired Intent, a personalized meal-planning app, that will enable the nutrition and food tracking app to offer personalized meal planning to its members. MyFitnessPal users can expect personalized meal plans spanning several nutrition goals, streamlined meal logging, automated grocery lists and ingredient ordering. It will be available this spring via Premium+, MyFitnessPal’s...
February 12, 2025
EXEC: Shimano Inc. Sees 2024 Sales Decline on Soft Bike and Fishing Demand
Shimano reported that demand for bikes and fishing tackle continued to be weak in 2024, resulting in net sales decreasing 4.9 percent year-over-year. While the strong interest in bikes continued as a long-term trend, Shimano said retail sales of completed bicycles were weak, and market inventories remained high. SGB
February 10, 2025
Nike shuts down Bowerman TC pro team
It might be the worst-kept secret in professional running: Nike’s professional athlete group Bowerman Track Club Elite has come to an end. Running Magazine