BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
November 19, 2025
Now Oura sues Amazfit, Reebok, and Noise for their rings
Oura has started yet more legal proceedings to protect its patent portfolio. This time, it filed three separate lawsuits on November 17, 2025, against Zepp Health (manufacturer of the Amazfit Helio Ring), Reebok, and Noise (seller of the Luna Ring). These actions, filed in the Eastern District of Texas, target...
November 19, 2025
EXEC: Running Category Continues Robust Momentum in Third Quarter
Driven by high interest in running-influenced lifestyle offerings and solid demand for performance running models, the running category delivered another banner third quarter, with On, Saucony, Altra, and Nike among those posting healthy double-digit gains. Hoka’s growth slowed sequentially, but it remained up by double-digits and sell-ins and sell-throughs reportedly...
November 19, 2025
US investors acquire Pedego; Urtopia to provide technical collaboration
E-bike retailer and brand Pedego has a new owner: the U.S.-based ownership group behind Urtopia, a start-up e-bike brand that offers high-tech carbon fiber and connected e-bikes. Larry Pizzi, the CEO of newly formed New Pedego Holdings Inc., said Urtopia will provide engineering and supply chain efficiencies and will allow...
November 18, 2025
Rapha founder invests to help scale-up British brand Quirk Cycles
Independent British framebuilder Quirk Cycles has revealed Simon Mottram, founder of Rapha, has joined as a lead investor ahead of its next phase of expansion. Quirk, known for its award-winning handcrafted bikes, is targeting a £500,000 fundraising round to scale its boutique performance bike line-up. Quirk is currently preparing to launch its new models...
November 18, 2025
Lumia snags $7M to bring real-time blood flow sensing to smart earrings
Lumia combines nearly six years of clinical research conducted alongside Johns Hopkins, Duke, and Harvard, with engineering innovation from former Bose experts, to create the world’s smallest smart wearable. This device continuously tracks real-time blood flow to the head, offering users immediate insights into how circulation impacts energy levels, focus,...
November 14, 2025
Doping Shock as Junior Rider Tests Positive for Meth at Road Worlds
A junior Azerbaijani racer is facing a doping ban after testing positive for methamphetamine and its metabolites during the men’s junior road race at the 2025 UCI road world championships in Rwanda. The UCI confirmed that Artyom Proskuryakov, 18, was nabbed in what it described as “intelligence-led testing.” VELO
November 13, 2025
Whoop Is Considering Going Public in the Next Two Years, CEO Says
Whoop Inc., the maker of popular screen-less fitness bands, is eyeing an initial public offering as soon as in the next two years and is exploring adding glucose monitoring to its health-tracking platform. Founder and Chief Executive Officer Will Ahmed said the business is well-positioned for an IPO now that...
November 13, 2025
Garmin, Coros Settle CardiacSense Patent War Over Smartwatch Heart Tech
A complex web of lawsuits between Israeli health-tech company CardiacSense and the major wearable brands Garmin and Coros has quietly concluded following a year of litigation. The dispute was centred on cardiac monitoring technologies used in sports and health wearables, but now appears to have ended with two confidential settlements. Past history and the nature of...
November 13, 2025
Strava, GoFundMe Launch Fitness Fundraising
Strava’s over 180 million users will be able to use their physical activity to help raise awareness for causes they care about by adding the “For a Cause” tag to an activity and dedicating it to an individual fundraiser or a nonprofit listed on GoFundMe. Athletech NEWS
November 12, 2025
On Holding Continues to Beat Projections in Third Quarter
Nike may be clawing its way back to popularity, but don’t count out On Holding. Despite some analyst hesitation that the popular Swiss running brand may be losing some of its steam to a reviving Nike, the company once again posted record sales and profits in the third quarter ended...
