BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 7, 2026
Gabby Golf Girl Joins the Electrolit® Athlete Team, Fueling a Rising Star in Golf
Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit® – the number one rapid hydration beverage known for its science-backed formula – welcomes new Electrolit athlete and golfer Gabriella “Gabby” DeGasperis, known online as Gabby Golf Girl. Amassing nearly two million followers across her social channels, Gabby is making golf approachable, engaging, and aspirational,...
April 6, 2026
Kiprun Officially Launches in The U.S. Market
SAN FRANCISCO, CA (April 6, 2026) /ENDURANCE SPORTSWIRE/ - KIPRUN, the performance running brand born within Decathlon and trusted by elite athletes across the world, officially launches in the United States today. Built on a mission to democratize high performance running, KIPRUN introduces three hero footwear models to the U.S....
April 6, 2026
Amazon to Add Fulfillment Surcharge to Third-Party Sellers as Fuel Costs Surge
Amazon is adding a 3.5 percent fuel and logistics surcharge for third-party sellers in the U.S. and Canada amid a spike in energy prices due to the war in Iran. Amazon wrote in a notice on its Amazon Seller’s Platform, “Elevated costs in fuel and logistics have increased the cost...
April 6, 2026
The New Mount to Coast™ C1: The Super Trainer for Ultra Running
HONG KONG (April 6, 2026) /ENDURANCE SPORTSWIRE/ – Mount to Coast, the first shoe brand to specialize in keeping athletes comfortable and efficient over ultra- and long-distance road runs, is bringing its class-leading performance technology and design standards to road running with the new C1 Super Trainer (MSRP $180), on...
April 3, 2026
London’s 100,000-Runner Gamble Exposes a Hard Truth for U.S. Race Directors: A Conference Badge Won’t Protect You in Court
DeKalb, Ill. (April 3, 2026) /ENDURANCE SPORTSWIRE/ — Last week, The Guardian reported that the TCS London Marathon is in advanced talks to stage a two-day, 100,000-runner event in April 2027 — internally dubbed the “Double London Marathon.” If approved, the event would place 50,000 runners on the course each...
April 3, 2026
The McCourt Foundation Partners With Lightspeed Commerce as the Official POS Partner of the 2027 ASICS Los Angeles Marathon
LOS ANGELES, Calif. (April 3, 2026) /ENDURANCE SPORTSWIRE/ — The McCourt Foundation, the nonprofit organization behind the ASICS Los Angeles Marathon, today announced Lightspeed Commerce Inc. (NYSE | TSX: LSPD), the unified omnichannel platform powering ambitious retail, golf and hospitality businesses in over 100 countries, as the Official POS Software Platform Partner for the 2027...
April 2, 2026
A&U acquires Urquhart ultramarathon story
Allen & Unwin (A&U) has acquired world rights to ultramarathon runner Donna Urquhart’s as yet untitled story about her Guinness World Record Antarctic run in January 2024, written with journalist and communications specialist Charisse Ede. In addition to being an ultramarathon runner, Urquhart is also an associate professor and pain...
April 2, 2026
Nike Closes Fitness Studios Across All Locations
Nike Studios, the boutique fitness concept the footwear giant launched in 2023 alongside FitLab, has shuttered or suspended operations across all of its locations in Texas and California, according to widespread social media posts from members and trainers. FitLab co-founder and co-CEO Brian Kirkbride confirmed the transition in a statement to Athletech News....
April 2, 2026
Cannondale owner Pon Holdings reports sales of 2B euros in bikes last year
Pon Holdings is reporting 2025 revenues of 9.7 billion euros ($11.20 billion) across all its businesses, including automotive and bicycle, with its bicycle business revenue totaling "around 2 billion euros." Pon's bike brands include Cervelo, Santa Cruz, Gazelle, Focus and Urban Arrow. In 2022 it acquired Dorel Sports, which added Cannondale, Schwinn,...
April 2, 2026
Electrolit® Returns to Coachella as Official Hydration Sponsor, Bringing 5K and Wellness Programming to Festivalgoers
Houston, TX (April 2, 2026) /ENDURANCE SPORTSWIRE/ – Electrolit®, the premium hydration beverage trusted in high-performance environments from work to sports to play, returns as the official hydration sponsor of Coachella Valley Music and Arts Festival 2026. The brand brings back the Coachella x Electrolit Campground 5K run during both...
