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March 5, 2026

New EnviLiv Range Redefines Aero Performance Standards

NEWBURY PARK, Calif. (March 5, 2026) /ENDURANCE SPORTSWIRE/ — Liv, the company dedicated to getting more women and girls on bikes, today introduced the all-new EnviLiv range, the fourth generation of its flagship aero road platform. Designed around a total-system engineering approach, the new EnviLiv delivers measurable gains in speed,...

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March 5, 2026

Historic Death Ride Taps Bike Monkey to Modernize California’s Most Iconic Century Ride

Markleeville, Calif. (March 5, 2026) /ENDURANCE SPORTSWIRE/ – The Alpine County Chamber of Commerce, owner and producer of the Tour of the California Alps Death Ride, today announced a partnership with Bike Monkey, the Northern California event production company behind some of cycling’s most celebrated gravel and road events, to...

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March 4, 2026

OOFOS Introduces Essentials PLUS: Infused with More. So You Can Do More.

Braintree, MA (March 4, 2026) /ENDURANCE SPORTSWIRE/ — OOFOS today announces the launch of its new Essentials PLUS line, a modern evolution of its most iconic silhouettes engineered with more OOfoam™, enhanced stability, and a refined lifestyle aesthetic. Designed for people in motion doing more each day, Essentials PLUS builds...

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March 4, 2026

Electrolit Turns Up the Chill with Launch of New Cherry Ice Flavor, Now Nationwide

Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit – the scientifically formulated, premium hydration beverage – is expanding its flavor offering with the nationwide launch of a new 21-oz ready-to-drink Cherry Ice. Cherry Ice delivers a crisp cherry taste with a refreshing, icy finish and is balanced with 1,670 mg of electrolytes to...

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March 4, 2026

DEKA, The Global Fitness Racing Brand Announces Launch Of Corporate Wellness Initiative: DEKA IGNITE

Manchester (March 4, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch of DEKA IGNITE, a groundbreaking team-based fitness challenge designed to transform workplace culture through functional fitness. The inaugural event is set to...

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March 3, 2026

STOKE Shoes Built for “Real Feet” Lands in 450+ Stores After Breakout Launch

Georges Mills, New Hampshire. (March 3, 2026) /ENDURANCE SPORTSWIRE/ – Less than 90 days after launching online, STOKE Shoes, serving the 65 million men with wide feet in America who are largely ignored by the athletic footwear world, is moving from startup to nationwide retail rollout. Beginning March 1, the...

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March 3, 2026

Benson Boone Joins Caliwater as Investor and New Face of the Brand

Los Angeles, CA /ENDURANCE SPORTSWIRE/ - Caliwater, the functional cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, today announced that Benson Boone has joined the company as a new investor and one of the faces of the brand, marking a major step forward as Caliwater continues to shape how...

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