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April 22, 2020
Thousand Launches 110% Campaign to Achieve Climate Positivity
LOS ANGELES (April 22, 2020)-- Thousand, creators of classically-designed and innovative bicycle helmets, is proud to announce its commitment to becoming a climate positive brand by offsetting 110% of its annual carbon emissions. In 2019, Thousand partnered with Climate Neutral, an independent non-profit organization working to accelerate the transition to...
April 22, 2020
Elite Cycling Releases The JET Water Bottle
FONTANIVA, ITALY, April 22, 2020 — Elite Cycling (long-time makers of the World’s lightest cycling water bottles) proudly releases the JET — a new water bottle made of biodegradable plastic material, that maintains the impeccable performance Elite is known for. BIODEGRADABLE MATERIAL The JET is manufactured with an innovative plastic...
April 21, 2020
USOPC to cut up to 20%, says no games would be ‘devastating’
The Associated Press received a copy of a letter CEO Sarah Hirshland sent to leaders across the U.S. Olympic world Tuesday, in which she said cuts of 10 to 20% are “necessary to balance both the current delay in revenue and anticipated decline” that’s expected over coming years. The letter was...
April 21, 2020
USA Triathlon Foundation Partners with The Vice Wine, Makers of “The Tri Blend”
COLORADO SPRINGS, Colo.— The USA Triathlon Foundation today announced a partnership with The Vice Wine, a luxury winery based in Napa Valley, California, and operating out of California and New York, through 2022. Proceeds from The Vice Wine’s triathlon-inspired luxury limited edition batch The Tri Blend will benefit the USA...
April 21, 2020
Mountain Hardwear Supports Retail Partners with Commission Program
Richmond, Calif. (April 21, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that effective immediately, they are launching a program to support authorized specialty dealers who have closed or are under severely reduced operations. Participating retailers will have the...
April 21, 2020
Sports Technology Company FORM Closes $12 Million Series A Funding Round
Vancouver, BC, April 21, 2020 — FORM (“the Company”), the direct-to-consumer sports technology company behind the world’s first augmented reality swim goggles, today announces $12 million CAD in Series A funding. The raise, led by large family offices in the UK and Denmark with participation from Silicon Valley Bank, follows...
April 21, 2020
Performance Tea announces the release of Immunity with elderberry and vitamin C.
Boulder, CO: Performance Tea, leaders in using CBD and adaptogens to improve cognitive and physical wellness, announces the release of Immunity, its latest adaptogenic blend with elderberry and vitamin C. “We are thrilled to announce the launch of Immunity, our newest blend,” says Performance Tea CEO, Joe Gagnon, 75-time ultra-race...
April 20, 2020
Gyms rank among the first to be allowed to re-open
In a memo issued on Thursday titled “Guidelines for Opening Up America Again,” the White House included gyms among the businesses that could reopen to the general public during “phase one” of its three-part reopening plan to jump-start the American economy. The decision on gyms came a day after Trump’s phone...
April 20, 2020
USA Track and Field lays off 7; CEO takes 20% pay cut
USA Track and Field has laid off seven people from its 65-person staff and CEO Max Siegel is taking a 20% pay cut to offset lost revenue due to the coronavirus pandemic. The organization that runs the country’s largest summer sport has been forced to cancel dozens of events, including the...
April 20, 2020
PeopleForBikes Launches Ride It Out Campaign to Support Retailers and Suppliers, Activate Virtual Bicycling Community
BOULDER, COLO (April 20, 2020)— Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It Out campaign is designed to give retailers and suppliers the resources, communication and engagement tools...
April 17, 2020
Gregg Goolsby Joins USA Triathlon Foundation Board of Trustees
COLORADO SPRINGS, Colo.— Floyd “Gregg” Goolsby (Seattle, Wash.), a business executive, marketing specialist and avid triathlete, was announced today as the newest addition to the 16-member USA Triathlon Foundation Board of Trustees. USA Triathlon Board of Directors Vice President Joel Rosinbum has also been added to the Board of Trustees...
April 17, 2020
iFit Connected Fitness Lets Runners Race the Boston Marathon via Streaming Workout on NordicTrack and ProForm treadmills
(Logan, UT) - April 17, 2020—iFit, the leading interactive, connected fitness technology, is now streaming an exclusive Boston Marathon workout series, scheduled for April 20 and now postponed to September 14 due to coronavirus. iFit filmed the marathon live in 2019 and has released a five-part series, so iFit subscribers...
April 16, 2020
PTO Members Unite To Launch PTO Hub A Home For Inspiration, Motivation and Entertainment
LONDON, ENGLAND: The Professional Triathletes Organisation and its professionals today announced the launch of the PTO Hub, a central location for content generated by PTO members to support, encourage and inspire in these uncertain times. The PTO Hub showcases the world’s top professional triathletes reaching out through a combination of...
April 16, 2020
The Pro’s Closet Expands Sales into Canada
(Boulder, CO – April 16, 2020) - The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, announced today that it is expanding sales into Canada. “Our expansion into Canada is a historic step for The Pro’s Closet,” said Nick Martin, CEO and founder of The Pro’s...
April 16, 2020
MYLAPS organizes webinar series for partners
MYLAPS introduces MYLAPS Bootcamp: a webinar series for timing partners to maximize product knowledge for their first post-Corona race. In these difficult times the sports timing company wants to stand by their partners and stay positive. With a series of webinars MYLAPS helps their partners to prepare for when the...
April 16, 2020
Join haku and Much Shelist for COVID-19 Relief and Resources Webinar
As organizations continue to navigate our complicated new reality, haku is committed to serving as an informative and helpful resource for our community. In an effort to distill the complex information surrounding relief programs, haku has teamed up with Chicago-based law firm, Much Shelist, to host a webinar on Friday,...
April 15, 2020
The logistical hell of postponing the Olympics for one year
Immense logistical, economic, and psychological challenges lie ahead for the organizing committee and the city of Tokyo—challenges that must be faced under the looming risk that an unabated coronavirus pandemic may ultimately compel organizers to cancel the Olympics, regardless of preparations. And the sheer price tag of holding the Olympics...
April 15, 2020
Endurance Nation and Final Surge Partner on PROJECT5K
Today Endurance Nation, a company focused on helping athletes be their personal best for any event, has partnered with Final Surge, the online training platform for athletes, coaches, teams and clubs. PROJECT5K is the first publicly available training plan from Endurance Nation to be combined with a Final Surge Virtual...
April 14, 2020
Cancellation of Tour could lead to ‘economic meltdown’ in cycling
The Tour de France is not just the center of the cycling season and a celebration of the French nation, but an economic pillar on which teams, sponsors and riders rely. The past month has already seen several teams cut rider salaries and sponsors shoot out warnings of recalling budgets as the early-season racing stop took its...
April 14, 2020
USA Triathlon, IRONMAN U Collaborate on First-Ever Coaching Education Partnership
COLORADO SPRINGS, Colo.— USA Triathlon and IRONMAN U today announced a first-of-its-kind partnership that will enable multisport coaches in the USA Triathlon Coaching Certification Program to earn USA Triathlon Approved Continuing Education Units (CEUs) by completing the IRONMAN U online coach certification course. The USA Triathlon Coaching Certification Program was...
April 13, 2020
USA Cycling putting timely emphasis on personal well-being
Kelsey Erickson had spent nearly a decade working in the mucky world of international anti-doping when she heard that USA Cycling was looking for someone to build and administer a wellness program for riders at all levels. Read more on USA Today.
April 10, 2020
The Colorado Classic announces Business in Sport Webinar Series
Denver, CO (April 10, 2020) — In response to the stalled racing season, the Colorado Classic® presented by VF Corporation today announced the launch of the Business in Sport Webinar Series, a free series of conversations designed to provide education and information for female athletes in cycling and other sports....
April 9, 2020
Endurance Sports Coalition unites 475 organizations to secure COVID-19 relief
WASHINGTON DC (April 9, 2020) - With the immediate suspension of events across the nation due to social distancing and quarantine impacts from the COVID-19 pandemic, leaders across the endurance sports landscape formed the Endurance Sports Coalition to advocate for relief. The grassroots coalition creates one united voice for the...
April 9, 2020
Cycling-World governing body UCI to furlough staff, reimburse event fees
Cycling's world governing body the UCI said on Thursday it was furloughing its entire staff, either fully or partially, in a bid to "weather the storm" caused by the coronavirus pandemic. Senior management and elected UCI officials have agreed to salary reductions while 130 UCI employees will be furloughed. Other measures...
April 9, 2020
IRONMAN Announces Changes to 2020 IRONMAN World Championship Slot Allocation
TAMPA, Fla. (April 9, 2020)– IRONMAN today announced adjustments to the slot allocations for the 2020 Vega IRONMAN® World Championship based on qualifying events that have been impacted by the COVID-19 pandemic. The IRONMAN World Championship qualifying window for the 2020 Vega IRONMAN World Championship has been officially extended from August...
