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June 16, 2026

Showcased

Mountain House Unveils “SAVOR IT.” A New Brand Campaign Rooted In Grit and Reward

ALBANY, Ore. — June 16, 2026 /ENDURANCE SPORTSWIRE/ - Mountain House, the pioneering freeze-dried meal brand since 1969, has unveiled a bold evolution in its brand strategy, tone, and visual identity. Designed to directly address customers’ needs at the retail shelf, the strategic shift marks a deliberate return to the...

Business

OSW Syndicated

Press Releases

June 16, 2026

What 16 Real Claims Reveal: Why Premium Bicycles Need Dedicated Bike Insurance

CHICAGO, IL — June 16, 2026 /ENDURANCE SPORTSWIRE/ - Most partnership announcements focus on promises. This one is backed by two years of real claims outcomes. Across two years and 16 bicycle insurance claims, BikeInsure paid an average of $5,355 per claim — and accidental damage, not theft, accounted for...

Business

Cycling

Press Releases

Products

Studies

June 16, 2026

Salomon Flatiron Store Solidifies Brand Position: Where Performance Meets Sportstyle

Ogden, UT. (June 16, 2026) /ENDURANCE SPORTSWIRE/ - Salomon, the modern mountain sports lifestyle brand, is opening an immersive storefront in New York City’s Flatiron District to serve its ever growing community in the city that never sleeps. The new Flatiron store is slated for a soft opening on July...

Business

Press Releases

June 15, 2026

STOKE Shoes Launches Limited-Edition 2FIDDY Sneaker Honoring America’s 250th Anniversary: RED WIDE & BLUE

GEORGES MILLS, N.H./ENDURANCE SPORTSWIRE/ - As America prepares to celebrate its 250th birthday, STOKE Shoes is marking the historic milestone the only way it knows how: by building something for the men who keep the country moving. Today, STOKE announced the launch of the 2FIDDY, a limited-edition sneaker inspired by the...

Business

Press Releases

Products

June 12, 2026

Pickle Juice® Unveils Brand Refresh Designed to Drive Consumer Clarity and Category Growth

MESQUITE, TX, (June 12, 2026) /ENDURANCE SPORTSWIRE/ — Pickle Juice®, the category-leading hyper-functional beverage clinically proven to stop muscle cramps in 60 seconds, today announced a comprehensive brand refresh that marks the next phase in the company's evolution, creating a stronger platform for growth while making it easier than ever...

Business

Press Releases

Products

June 11, 2026

Showcased

The Bovine Classic Partners with Capriroso to Elevate Training for Seriously Unserious Gravel Riding

Bovine 5.0 riders gain access to adaptive coaching platform designed for the demands of mixed-surface endurance cycling Every Bovine rider receives complimentary adaptive coaching designed for segment-format racing and distance resilience PASO ROBLES, CA (June 11, 2026) /ENDURANCE SPORTSWIRE/ — The Bovine Classic, California's most seriously unserious cow-themed gravel cycling...

Business

Cycling

Events

Press Releases

Sponsorship

June 11, 2026

Electrolit Named Official Electrolyte Beverage of The US Open With Multi-Year Partnership

NEW YORK (June 11, 2026) /ENDURANCE SPORTSWIRE/ – The USTA and Electrolit® today announced a multi-year partnership that brings together the world’s healthiest sport and the No. 1 rapid hydration beverage*, with Electrolit set to become the ‘Official Electrolyte Beverage of the US Open,’ beginning in 2026. Starting with this...

Business

Press Releases

Products

Sponsorship