Business

October 22, 2021

Austin Marathon Creates Opportunity for Local Businesses to Sponsor Aid Stations

AUSTIN, Texas, October 22, 2021 -- The Ascension Seton Austin Marathon presented by Under Armour invites local businesses to sponsor aid stations and join the 30th-anniversary festivities. This newly created opportunity costs nothing and includes local establishments and national businesses with an Austin presence. Operating one of 22 aid stations...

October 21, 2021

The IRONMAN Group Adds Indoor Cycling App Fulgaz Expanding and Enhancing Connected Fitness Offerings

TAMPA, Fla. / MELBOURNE, Australia (October 21, 2021) – The IRONMAN Group is excited to announce the acquisition of indoor virtual cycling app, FulGaz™, marking the company’s first major step towards delivering enhanced services to athletes throughout their entire athletic journey. Following the success of the IRONMAN® Virtual Racing™ (VR™) Series,...

October 21, 2021

How Hoka One One Digitized Its Product-to-Market Process

Before the pandemic, Hoka traveled to other countries to bring together global teams of designers, developers, product managers, merchandisers, marketers and salespeople to review prototypes, finalize a go-to-market strategy, and ultimately celebrate a launch. All that changed when Hoka took its major milestone meetings virtual and was able to offer...

October 21, 2021

New Program Aims to Improve Diversity in Endurance Coaching

Lehi, UT: The 80/20 Endurance Foundation today announced the launch of the Coaches of Color Initiative, an innovative program that aims to enhance diversity in endurance sports by awarding apprenticeship grants to persons of color who aspire to successful careers as endurance coaches. The first grant will be awarded through...

October 20, 2021

Showcased

Short Film “What’s in A Name” Addresses Discrimination and Racism in American Climbing Culture and Route Names

Rohnert Park, Calif.— Oct 20, 2021—Marmot, in partnership with REI Co-op Studios and Bedrock Film Works, releases “What’s In A Name,” a short film directed by Jules Jimreivat, chronicling the spirit and triumph of muscling through the challenge of route development in a sport whose practices have created barriers to...

October 20, 2021

haku and Running USA Announce DEIA Webinar Panelists Chris Mosier, Angela Rodriguez, and Tim Springer

haku and Running USA announced the panelists for the DEIA webinar titled Moving Forward Together: A Webinar on Diversity and Inclusion. The webinar will serve as Running USA's next virtual education event. "It's a unique opportunity to learn from our incredible panelists," said Jaclyn Levi, CSO at haku. "Chris, Angela,...

October 19, 2021

Fleet Feet Adds Florida Locations With Acquisition Of FITniche

Fleet Feet announced that it has successfully acquired specialty running retailer FITniche and its three locations in the Tampa, FL area. Under company ownership, these locations will bring Fleet Feet’s count of Florida stores to ten as the brand launches its personalized services and community outreach programs to a new...

October 19, 2021

The Transformation of the Fitness Industry

While the pandemic drags on, club executives are trying to fully understand how fundamentally Covid-19 has transformed their industry, which generated $96.7 billion in global revenue in 2019. NYT

October 19, 2021

Scott Morris responds to SafeSport suspension and USA CRITS departure

Former USA CRITS managing director says newspaper clipping from 15 years ago - 'something I was found not guilty of' - was the cause for his SafeSport suspension. VeloNews

October 19, 2021

KOM Cycling Signs Deal with Bob Elliot & Co LTD, For UK Distribution

East Lansing, Michigan (October 19, 2021) — With record numbers of people across the globe, KOM Cycling has been working to expand their distributor network, and they’ve found their ideal partners in Bob Elliot & CO Ltd, which boasts decades of relevant experience and the requisite network to maximize KOM’s...

October 19, 2021

Aquasphere Launches Innovative R&D Hub to Supercharge Product Development and New Global Brand Ambition

SOPHIA ANTIPOLIS, France (October 19, 2021) – Aquasphere, the premier swimming brand, has created an innovative new R&D Hub designed to maximize its product development and new global brand ambition by utilizing swimmers of all levels for research and development, marketing programs, and retail and merchandising solutions. Launching in partnership...

October 19, 2021

Showcased

BikeFlights Makes It Easier To Ship E-Bikes

PORTLAND, OR (October 19, 2021) - BikeFlights.com, a bicycle shipping service and bike box supplier, has just made it easier for individual cyclists and businesses to ship e-bikes within the contiguous U.S. “As more people have purchased e-bikes, the need to buy and sell as well as travel with e-bikes...

October 18, 2021

Peloton x Beyoncé Return With Largest Artist Series Ever

NEW YORK, Oct. 18, 2021 /PRNewswire/ -- Peloton (NASDAQ:PTON), the world's leading interactive fitness platform and Beyoncé, the most-nominated female artist in GRAMMY® history, announced today the newest installment of the Peloton x Beyoncé Artist Series launching October 19th, Peloton's most extensive Artist Series to-date. The Peloton x Beyoncé Artist Series will offer...

October 18, 2021

USA Crits teams and races withdraw after managing director dismissed over SafeSport ban

USA Crits teams L39ION and Aevolo Cycling have both announced that they won't compete anymore in the series, while partner races Boise Twilight Criterium and Tulsa Tough have both discontinued their association with the national series too, following the recent suspension regarding USA Crits' long-time managing director, Scott Morris over...

October 18, 2021

Spaero Triathlon Launches with State-of-the-Art Performance Gear and New Ambassador Team

Vista, CA. (October 18, 2021) Spaero Triathlon - a California-based advanced technical triathlon apparel brand formerly known as Wattie Ink, announces its new brand name, Spaero Triathlon, with a new line of advanced technical triathlon gear and robust ambassador team program. Headquartered in the birthplace of the sport, San Diego,...

October 17, 2021

Google’s Fitbit Purchase Under Regulatory Scrutiny

Google's $2.1 billion purchase of wearable company Fitbit, finalized in January, is under regulatory scrutiny in the U.S. and Australia. The company is appealing an antitrust fine from the European Commission regarding privacy issues about the tech giant’s huge store of consumer data. Front Office Sports

October 14, 2021

Mindbody Acquires ClassPass, Raises $500M

Wellness technology platform Mindbody has acquired subscription-based fitness marketplace ClassPass and secured a separate $500 million investment in the combined company from Sixth Street. Financial terms of the all-stock acquisition were not disclosed, though ClassPass was valued at $1 billion after a $285 million funding round in January 2020. FOS

October 14, 2021

Bob Stapleton Steps Down as Chairman from Usa Cycling Board, Replaced by Vice Chairman Brendan Quirk

Oct. 14, 2021 (COLORADO SPRINGS, CO) -  Today, USA Cycling announces that Bob Stapleton is stepping down as chairman of the board for the organization, a position he has held since 2014. Vice chairman Brendan Quirk was elected by board members to replace Stapleton, effective immediately. Quirk was co-founder of...

October 14, 2021

Patent Watch: Trek, Canyon and others patent bike boxes for the D2C market

A box designed for consumers is precisely what Trek has targeted in a recent patent application, Bicycle Packaging System. The Detailed Description section of the patent filing is surprisingly clear (unlike the broad language common in patent descriptions) about this: “Described herein are methods and systems for packaging bicycles that are to be...

October 13, 2021

USA Cycling Announces Partnership with Momentous

COLORADO SPRINGS, Colo – USA Cycling is proud to announce their partnership with Momentous, and their cutting-edge performance product PR Lotion. Momentous is a performance nutrition company dedicated to creating products that support the relentless pursuit of progress in human health and performance. The company has a core consumer base...

October 13, 2021

SoftBank Invests $400M In Vuori Activewear

The investment marks one of the largest ever in a private apparel company and allows the California-based company to expand its reach to markets outside the U.S. Vuori has thrived as an online retailer — its nine brick-and-mortar locations account for roughly 10% of total sales. With SoftBank’s investment, Vuori plans to...

October 13, 2021

Pear Sports Acquires Aaptiv

Pear Sports announced the acquisition of Aaptiv, the workout app. Aligned with the acquisition, Life Fitness has added to its equity investment in Pear and will distribute Aaptiv through its sales and marketing partnership. Aaptiv, with “13 million downloads and more than 36 million classes taken,” is expected to complement...

October 12, 2021

Mary Cain suing former coach Alberto Salazar, Nike

On Monday, The Oregonian reported that former Nike Oregon Project athlete, Mary Cain, has reportedly filed a $20 million lawsuit against Nike and her former coach, Alberto Salazar, over alleged abuse. Cain is accusing Salazar of publicly shaming her over her weight, leading her to depression, an eating disorder and self-harm....

October 12, 2021

Wattbike Targets ‘Real Athletes’ with an Authentic Slice of Life In The Saddle

The ‘For Real Athletes’ campaign, which launches today with a TV spot created by MATTA and produced by Spindle, introduces us to a world of determined everyday and professional athletes, finding unique ways to integrate Wattbikes into their lives and routines to achieve their fitness goals. The TV and VoD...

October 11, 2021

Nike, Adidas Face Supply Chain Threats

The world’s biggest athletic shoe manufacturer — which works with Nike and adidas — is facing massive labor shortages in Vietnam related to the pandemic. Around 40,000 workers did not return to a Ho Chi Minh City facility owned by Taiwanese company Pou Chen Corp. when it reopened on Wednesday. The facility...