BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 1, 2026
Fleet Feet Opens New Naples Store, Expanding Southwest Florida Reach
NAPLES, Fla., and Carrboro, N.C. (June 1, 2026) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the nation’s largest franchisor of running specialty stores with more than 285 locally owned and operated locations, today announced the opening of Fleet Feet Naples, owned and operated by Brian and Janene Urichko. The store is located...
June 1, 2026
2XU Returns as Title Sponsor of the Long Beach Marathon, and Invites Local Runners to Celebrate Global Running Day and Kick Off Their Training on June 3
LONG BEACH, Calif. (June 1, 2026) /ENDURANCE SPORTSWIRE/ – 2XU will kick off the 2026 2XU Long Beach Marathon training season on Global Running Day, June 3, with a community event at Sports Basement Long Beach. Open to runners of all levels, the celebration will unite local athletes, ambassadors, and the...
May 27, 2026
La Sportiva Unveils Its New Logo: An Evolution Leading the Brand Towards Its 100th Anniversary
Ziano di Fiemme (Trentino), May 27, 2026 /OUTDOOR SPORTSWIRE/ - During its International Sales Meeting dedicated to the presentation of the Spring/Summer 2027 collection to the global sales network, La Sportiva unveiled the brand’s most significant evolution in decades: a new logo, alongside the debut of a new payoff, brand...
May 27, 2026
FRESHJUNKIE Racing Closes Record-Breaking 2025–2026 Season with Growth, Sellouts, and National Recognition
BATON ROUGE, LA. (May 27, 2026) /ENDURANCE SPORTSWIRE/ — FRESHJUNKIE Racing has concluded its 2025–2026 event season with record-setting participation, national recognition, and significant organizational growth across its portfolio of endurance events throughout the Southeast. The season’s growth also reinforced the powerful role endurance events play in the sports tourism...
May 27, 2026
Record Setting $57.3 Million Raised for Nonprofits at the 2026 Boston Marathon presented by Bank of America
BOSTON (May 27, 2026) /ENDURANCE SPORTSWIRE/ – The Boston Athletic Association (B.A.A.) announced today the total funds raised through the 2026 Boston Marathon presented by Bank of America reached a record $57.3 million, surpassing last year’s single-year record of $50.4 million. The growth represents a 13.7% increase in fundraising year...
May 27, 2026
Olympic medallists slam IOC president for comments on athlete pay
International Olympic Committee president Kirsty Coventry has triggered global backlash after saying she does not believe Olympians should be paid to compete at the Games. “I don’t believe in paying athletes,” Coventry told Sport Nation last week. “I come from a small country, I came from a sport that doesn’t necessarily pay athletes very...
May 27, 2026
Electrolit® Unveils “Made for This” Campaign Featuring Soccer Star Timothy Weah Ahead of the Sport’s Summer Tournament
Houston, TX (May 27, 2026) /ENDURANCE SPORTSWIRE/ - As anticipation builds for the summer’s standout international soccer competition, Electrolit®, the number one rapid hydration beverage, reveals its “Made for This” national campaign featuring U.S. team player and Electrolit athlete Timothy Weah following his official roster selection. Rooted in the pace,...
May 27, 2026
Bay to Breakers Brings Laurel’s High-Density Tracking and Personalized Race Stories to 30,000+ Participants
SAN FRANCISCO, CA (May 27, 2026) /ENDURANCE SPORTSWIRE/ – More than 30,000 runners registered for this year’s Bay to Breakers, with many thousands more participants and spectators filling the streets of San Francisco for one of the world’s most iconic road races. This year, for the first time, participants received...
May 26, 2026
Spartan and U.S Navy Renew Landmark Partnership For 2026-2027 Season
United States (May 26, 2026) /ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance and obstacle course racing brand, today announced the renewal and expansion of its landmark partnership with the United States Navy for the 2026-2027 season. The collaboration continues to designate the Navy as Official Federal Government Services Partner...
May 26, 2026
Specialized settles case over ‘junk fees’
Specialized Bicycle has reached a confidential settlement in a case filed in California over so-called "junk fees" charged to online customers. Giant Bicycle, which is being sued on a similar claims by the same attorney who filed the Specialized case, has not reached an agreement. Both suits pointed to a California law...
