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Business
March 2, 2021
USA Triathlon Foundation, Professional Triathletes Organisation Open Application Window for $55,000 in COVID-19 Relief Fund Grants
COLORADO SPRINGS, Colo. — The USA Triathlon Foundation, in partnership with the Professional Triathletes Organisation (PTO), is now accepting applications for its second round of COVID-19 Relief Fund donations, with $55,000 in grant funding available. The relief fund provides financial support to members of the U.S. multisport community who have...
March 2, 2021
Stages Cycling Re-Opens Factory Install Power Meter Production
BOULDER, CO - March 2, 2021 - Stages Cycling announced the re-opening of Factory Install Power Meter production, which allows customers to send their existing crank arm to be converted into an accurate, reliable Stages Power Meter. The Factory Install program was previously paused due to COVID-19 related complications at...
March 2, 2021
ShowcasedSNEWS Rebrands as Outside Business Journal
Boulder, CO (March 2, 2021)— Outside, the Colorado-based parent company of more than 30 active living brands including Outside magazine, Yoga Journal, and Backpacker, announced today that the legacy trade media brand SNEWS has been rebranded as Outside Business Journal, and that all of the outlet’s content is now available at outsidebusinessjournal.com. For almost...
March 2, 2021
Sun Valley 2021-22 Winter Season Passes on Sale March 1
Sun Valley, Idaho (March 2, 2021)–The 2021-22 winter season passes for Sun Valley Resort are on sale from March 1, 2021 with special early pricing and enhanced benefits. With the purchase of any Challenger Pass, Sun Valley’s season pass which includes unlimited and unrestricted season-long skiing and riding, individuals will...
March 2, 2021
Cotopaxi Announces Grant Partnership with the Mona Foundation
Salt Lake City, UT. March 2, 2021 -- This International Women’s Day, Cotopaxi, an outdoor gear and apparel brand, and Benefit Corporation, has expanded its major grant program to include the Mona Foundation. The Cotopaxi major grant program encompasses a selection of carefully vetted non-profit grantees who showcase sustainable, tangible...
March 2, 2021
Alchemy Bikes Introduces New Arktos
DENVER, COLO, March 2nd, 2021 — Alchemy Bikes, known for their exclusive patented Sine Suspension system, introduces their new carbon Arktos mountain bike. The Arktos is designed to allow for three travel configurations and two wheel sizes (29” and mixed-wheel “mullet” 29”/27.5” compatibility) with one frame. It also features modernized geometry...
March 2, 2021
Cat Bradley joins Spring Energy Elite Team
Cat Bradley, an ultra runner, Olympic trials qualifier, and 2017 Western States champion, joins Spring Energy Elite Team. Cat has a long list of achievements, including top spots at the most competitive races. A combination of Spring Energy, real food performance nutrition products, with Cat’s enthusiasm, hard work, and talent...
March 1, 2021
Nike’s North American Head Resigns After Sneaker Resale Story Spotlights Her Son’s Business
Nike VP and GM Ann Hebert made the decision to resign a few days after Bloomberg Businessweek released a story featuring Hebert’s 19-year-old son, Joe, who runs a sneaker resale business called West Coast Streetwear, allegedly capitalizing on the resale boom. Footwear News
March 1, 2021
Fox wins critical round in long-running patent fight with SRAM
In 2015, SRAM sued RaceFace (which Fox had acquired in 2014) for infringing on two of its chainring patents. Several other brands offering similar chainrings had agreed to license the X-Sync technology from SRAM, but RaceFace took it to court. Bicycle Retailer
March 1, 2021
Compete Impossible launches virtual athletic events platform with sustainable rewards
New app Compete Impossible is aiming to feed the appetites of millions of athletes all over the world who are missing competitive in-person events during the COVID-19 pandemic. As the first on-demand virtual events app for Running, Walking, Cycling and Swimming, the app encourages its users to beat boredom by...
February 26, 2021
Fox Factory Sees Q4 Sales Climb 41 Percent
Reported were a 44.6% increase in Specialty Sports Group sales and a 38.7% increase in Powered Vehicles Group sales. Sales increased 41.2% to $262.4 million, compared to $185.9 million in the same period last fiscal year. SGB Media
February 25, 2021
A Chicago gym saw dozens of COVID-19 cases after infected people attended HIIT classes without masks
In one week in August, 55 who attended exercise classes at a Chicago gym contracted COVID-19 after only less than a quarter of gym-goers wore masks during their workouts, and almost none socially distanced. Business Insider
February 25, 2021
Wolverine World Wide Predicts Robust Return To Double-Digit Growth In 2021
In the fourth quarter ended January 2, sales reached $509.6 million, down 16.1 percent year-over-year. Wolverine said sales were significantly better than the company expected. Wall Street’s consensus estimate had been $479 million. SGB Media
February 25, 2021
Fabletics launches at-home fitness app
Fabletics, which was co-founded by actress Kate Hudson as an e-commerce site in 2013 and now operates 50 stores nationwide, is offering a new fitness app called Fabletics FIT. The app provides access to hundreds of digital experiences, including on-demand workouts and meditations. Chain Store Age
February 25, 2021
Under Armour Reduces Sponsorship Commitments By 47 Percent
Under Armour Inc. reduced its sponsorship commitments by 47 percent to $361.6 million in 2020 from $679.1 million in 2019, according to its just-released annual report. SGB Media
February 25, 2021
Alex Peacock Joins SweatWorks as Chief Commercial Officer
Arlington, VA. / February 25, 2021 /– SweatWorks, the leading digital technology agency for the fitness and wellness industry, is expanding its executive team with the appointment of industry veteran, Alex Peacock, as Chief Commercial Officer. With 20 years’ experience building and scaling companies in the fitness technology sector, Peacock...
February 25, 2021
Ignik Bolsters Sales Team with Powerhouse New Rep Groups
Seattle, WA – February 25, 2021 – Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, is thrilled to announce the addition of sales rep groups in two key territories, securing nationwide coverage in their second year of business. Adventure Marketing Group in the Southeast and...
February 25, 2021
PLAYTRI now open in Fort Walton Beach, Florida
(Dallas, Texas, February 25, 2021) –We are VERY excited to announce that Playtri Triathlon Stores is expanding with a new location in Fort Walton Beach, Florida, officially opened this week. This Playtri Triathlon Store location provides extensive options to meet athletes’ swim-bike-run gear and training needs. Playtri is dedicated to...
February 25, 2021
Nate Boyer Cruised Through Austin Marathon Course, Reaches Fundraising Goal
AUSTIN, Texas, February 25, 2021 - On Saturday morning, Feb. 13, Nate Boyer toed the Ascension Seton Austin Marathon start line ready to take on his first 26.2-miler. He was joined on that sub-freezing morning by Austin Marathon staff on bikes and the Ascension Seton support truck. Despite the Austin...
February 24, 2021
Mammut Announces New Athletes As Additions To Safety Collective
(Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche safety equipment on the market, Mammut has long been the go-to brand for snowsports professionals....
February 24, 2021
Fleet Feet adds five stores in 2020, makes key hires
Fleet Feet announced significant growth in 2020 as it added five stores to close with 182 in operation and saw triple-digit growth of its e-commerce site. The franchisor also hired a new head of human resources and marketing and made a number of promotions to support future growth. SGB Media
February 24, 2021
Polisport Group acquires Catlike helmet brand
The Polisport Group has announced that it has acquired the Spanish helmet brand Catlike in a bid to reinforce its portfolio in the high-end cycling market. Cycling Industry News
February 24, 2021
Stio Appoints Evan Torrance as Vice President of Marketing
JACKSON, Wyo. (February 24, 2021) – Stio, the Jackson Hole mountain lifestyle brand, has named Evan Torrance as vice president of marketing. Torrance joins the executive leadership team and reports to president Noah Waterhouse. In his new role, Torrance is responsible for Stio’s e-commerce platform, brand activation efforts, performance marketing...
February 24, 2021
InsideTracker Pro Gives Health and Performance Professionals Easy Access to Blood Biomarker Data, Science-Backed Client Action Plans, Additional Revenue Streams
Cambridge, MA—February 24, 2021—Blood biomarker testing was once reserved for elite athletes and medical-grade coaches. InsideTracker, the leading ultra-personalized human performance platform, today launched InsideTracker Pro, a program designed to empower registered dietitians, coaches, trainers and other health and wellness practitioners to easily expand their offerings with in-demand services, providing...
February 24, 2021
Dr. Stephen Seiler Joins Fast Talk Laboratories
February 24, 2021 – Boulder, Colorado, USA –Dr. Stephen Seiler, one of the world’s leading exercise physiologists and a pioneer of polarized endurance training research, has joined Fast Talk Laboratories, a new sport science community and virtual performance center. As a frequent guest and partner of the Fast Talk podcast,...
