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January 6, 2026

Magic Race Swag Redefines the Finish Line_ Turning Race Gear into a Viral Marketing Engine

DONGGUAN (January 6, 2026) /ENDURANCE SPORTSWIRE/ – In a strategic move to address the growing challenge of participant retention and sponsorship value, the team behind the innovative X T-shirt and X Medals brands has announced a comprehensive consolidation and rebrand. Introducing Magic Race Swag, the industry’s first "Interactive Experience Partner"...

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January 6, 2026

STOKE Footwear Launches To Celebrate The 65 Million All-American Guys Forgotten By Athletic Footwear

New Hampshire (January 6, 2025) /ENDURANCE SPORTSWIRE/ - Today marks the official launch of STOKE Footwear, a new casual-lifestyle brand founded by footwear veteran Rick Blackshaw, built to serve the 65 million all-American guys overlooked by today’s athletic footwear giants. The brand’s website is now live at stokeshoes.com, and STOKE...

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January 6, 2026

SaltStick® Launches Energy Gummies, Irresistible Bursts of Energy and Electrolytes to Power Any Workout

Thousand Oaks, Calif. (January 6, 2026) /ENDURANCE SPORTSWIRE/ — SaltStick®, a leader in electrolyte innovation, today announced the U.S. launch of SaltStick Energy Gummies. Each packet delivers an irresistible combination of quick carbohydrates and electrolytes, providing up to 36 grams of carbohydrates and 170 mg of sodium and potassium to...

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December 31, 2025

Varlo Unveils Its 2026 Pro Development Triathlete Team

Philadelphia, PA (December 31, 2025) /ENDURANCE SPORTSWIRE/ — Varlo, the fast-growing performance apparel brand trusted by endurance athletes worldwide, proudly announces the launch of its 2026 Pro Development Triathlete Team — a purpose-built program designed to identify, support, and elevate the next generation of elite triathlon talent. The 2026 roster...

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December 30, 2025

Valley Preferred Cycling Center Names Gary Thornton as Executive Director

TREXLERTOWN, Pa. (December 30, 2025) /ENDURANCE SPORTSWIRE/ — The Velodrome Fund, Inc., which operates the Valley Preferred Cycling Center (VPCC), today announced the appointment of Gary Thornton as its new Executive Director. Thornton will officially begin his role on January 5, guiding the organization into a milestone year as T-Town...

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