BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

July 10, 2025
WXXV 25 Named Official Media Partner of the 2025 Keesler Federal Mississippi Gulf Coast Marathon
BILOXI, MS. (July 10, 2025) /ENDURANCE SPORTSWIRE/ — The Keesler Federal Mississippi Gulf Coast Marathon is proud to announce a dynamic new partnership with WXXV 25, naming the local television station as the Official Media Partner for the 2025 race weekend, set for December 13–14, 2025. As part of this...

July 10, 2025
RunSignup Announces 2025 Q2 Performance Report
Moorestown, NJ (July 10, 2025) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology platform for endurance and peer-to-peer (P2P) events in the United States, today announced its Q2 2025 performance report. The company outpaced broader industry trends, reporting a 14% year-over-year increase in registrations, compared to 8% growth in 2024 and...

July 10, 2025
Tactical Athletes in Fire Services Turn to Nix Biosensors for Personalized Hydration and Heat Stress Management
BOSTON, MASS (July 10, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced new partnerships with South Kitsap Fire and Rescue (SKFR) and 211 Performance Therapy to bring advanced sweat-sensing technology to the fire service for the first time. Both organizations are leveraging...

July 10, 2025
ShowcasedINSCYD and Velocity Launch First Fully Automated Metabolic Testing Integration for Coaches
Chicago, IL (July 8, 2025) /ENDURANCE SPORTSWIRE/ — INSCYD, the global leader and gold-standard in metabolic testing, and Velocity, the premier coach-led virtual training platform, have partnered to launch the world’s first fully automated metabolic testing integration. This groundbreaking collaboration empowers cycling and triathlon coaches to deliver lab-accurate performance assessments at...
July 8, 2025
Decathlon buys cycling team, eyes co-title deal
French sporting goods brand Decathlon has agreed to become the sole owner of the Decathlon AG2R La Mondiale UCI World Tour team from the end of 2025 – with a new co-title sponsor set to be named in the coming weeks. Sport Business

July 8, 2025
Best Bike Split Elevates 2025 Tour de France Stage Previews with AI‑Powered Performance Modeling and Stage-by-Stage Workouts
Austin, TX /ENDURANCE SPORTSWIRE/ - Best Bike Split is revolutionizing race analysis for the 2025 Tour de France by unveiling its AI‑driven performance models for all 21 stages—offering both pros and enthusiasts a cutting-edge insights experience. “Our approach to modeling the Tour is grounded in the dynamics of the peloton....

July 8, 2025
Sportstats Joins the Endurance Sports Media Group as Founding Partner
July 8, 2025 (Carlsbad, CA) /ENDURANCE SPORTSWIRE/ - Sportstats, the largest endurance event timing & results company in North America, joins the newly formed Endurance Sports Media Group (ESMG), an industry collaboration to offer endemic advertising across all stages of the athlete's journey. The Endurance Sports Media Group is the...

July 8, 2025
KOO Eyewear Launches New Website for a Seamless, Smarter Shopping Experience
July, UK (July 8, 2025) /ENDURANCE SPORTSWIRE/ - KOO Eyewear is proud to unveil its newly redesigned website - a modern refresh that brings an elevated digital experience to riders, adventurers, and eyewear fans across the globe. Now fully integrated with the KASK platform, the new site offers a smoother,...

July 8, 2025
ShowcasedVelosurance Releases The Definitive Guide to the Best Bike Insurance for 2025
Boca Raton, FL /ENDURANCE SPORTSWIRE/ - Velosurance, the specialty bicycle insurance company that launched bike insurance on the US market in 2012, today released "The Definitive Guide to the Best Bike Insurance in 2025." The comprehensive guide addresses the critical insurance gaps facing today's cyclists as bike values soar and traditional...
July 4, 2025
Ochain joins the SRAM group
Ochain has joined the SRAM family of brands. Known for its ‘game-changing’ chainring spider that delivers a chainless-feeling ride, Ochain, has rapidly grown from a prototype to World Cup staple. Mounted between a bike’s cranks and chainring, Ochain, allows the chainring to freely rotate by a certain amount without the...