BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 22, 2026
Pop-Tarts® Named Official Snack of the ASICS Los Angeles Marathon
LOS ANGELES, Calif. (February 22, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, is thrilled to announce that Pop-Tarts® has officially joined the 2026 race season as the Official Snack of the ASICS Los Angeles Marathon. The new partnership has two unique activations that...
February 20, 2026
Blistering Pace Race Management Celebrates 10 Years of Delivering World-Class Endurance Events
NAPA, CALIFORNIA /ENDURANCE SPORTSWIRE/ - Blistering Pace Race Management (BPRM), a leading race management company specializing in nonprofit legacy events and large-scale endurance races, is celebrating its 10-year anniversary this February. Founded in 2016 by industry veteran Michelle La Sala, BPRM has grown into a nationally respected partner for race organizations...
February 20, 2026
Usal® x OOFOS Introduce the Cochno Clog
LOS ANGELES, CA (February 20, 2026) /ENDURANCE SPORTSWIRE/ — Usal® x OOFOS have come together to reimagine comfort footwear through the lens of nature, ritual, and movement with the launch of the Cochno Clog, a limited-edition style where technology meets nature-driven design. Inspired by the mysterious carvings of the Cochno...
February 20, 2026
Eataly Joins ASICS Los Angeles Marathon as Official Sponsor and Finish Line Terrace Host
LOS ANGELES, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — The 2026 ASICS Los Angeles Marathon, produced by The McCourt Foundation, has announced a partnership with Eataly, the world-renowned Italian marketplace and retail concept, for the 2026 race season. Eataly will serve as the exclusive host of the VIP Finish Line Terrace for the...
February 20, 2026
ASICS Los Angeles Marathon and the Academy of Motion Picture Arts and Sciences Collaborate on Oscars® Red Carpet Experience on March 8
LOS ANGELES, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, partners with the Academy of Motion Picture Arts and Sciences to bring the magic of the Oscars® directly to the course on race day, Sunday, March 8. At Mile 11, on the...
February 20, 2026
Grüns Signs On as Official Daily Nutrition Partner for the Vacation Races Series and Three Key Motiv Sports Events
HUNTINGTON BEACH, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — Motiv Sports and Vacation Races, a North American leader in mass participation events, has announced a new collaboration with Grüns. The brand will serve as the Official Daily Nutrition Partner for all 15 Vacation Races events and three keystone Motiv Sports...
February 19, 2026
New Balance Revenues Surge 19 Percent in 2025, On Path to Reach $10B in 2026
New Balance has reported that its sales grew 19 percent in 2025 to $9.2 billion, marking the company’s fifth consecutive year of double-digit growth. In a business update, Joe Preston, president and CEO of the privately held company, stated that the North American region grew by more than 20 percent...
February 18, 2026
Garmin posts record revenue for 2025 and 17% growth in Q4
Garmin reported record consolidated revenue for 2025, a 15% increase over the previous year, with all segments posting full-year all-time gains. For the fourth quarter, Garmin's revenue increased 17%. For the year, revenue was $7.25 billion, compared with $6.29 billion in 2024. For the quarter, revenue was $2.12 billion, compared...
February 18, 2026
Accell secures additional funding from new owners, and debt reduction
Accell has revealed it is shifting away from ownership by the KKR investment group, and has secured new funding and a substantial debt reduction. The majority of its lenders have agreed to a transaction that will significantly reduce Accell’s total debt and considerably strengthen its financial position, with the business...
February 18, 2026
OS1st Appoints Brent Hollowell as Senior Vice President of Marketing
Hickory, N.C. (February 18, 2026) /ENDURANCE SPORTSWIRE/ - OS1st, a performance sock and foot wellness brand, today announced the appointment of Brent Hollowell as Senior Vice President of Marketing. In this newly created role, Hollowell will lead brand strategy and marketing efforts as the company expands across current and emerging...
