BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 9, 2026
Milwaukee Marathon Announces Milwaukee Journal Sentinel As Title Sponsor
Milwaukee, WI (February 9, 2026) /ENDURANCE SPORTSWIRE/ — USA TODAY NETWORK Ventures, part of USA TODAY Co., Inc. (NYSE: TDAY) announced that the Milwaukee Journal Sentinel is now the title sponsor of the city’s marquee spring running weekend, renamed the Journal Sentinel Milwaukee Marathon. The 2026 race weekend features a Marathon and...
February 9, 2026
HydraPak Inks Three-Year Partnership with Western States 100 Mile Endurance Run as Official Hydration System Partner
Oakland, CA (February 9, 2026) /ENDURANCE SPORTSWIRE/ – HydraPak, the global leader in high-performance hydration solutions, has been named the Official Hydration System Partner for the 2026 Western States 100 Mile Endurance Run (WSER), the world’s oldest 100-mile trail race. The partnership will support the 53rd running of the iconic...
February 9, 2026
TRUBAR: Protein Bar Brand Acquired By ETi Gıda For $173 Million Cash
TRUBAR, a fast-growing protein bar brand known for dessert-inspired flavors and clean ingredients, has been acquired by Turkey-based snack company ETi Gıda in an all-cash deal valued at $173 million. ETi Gıda acquired 100% of TRUBAR with no earn-out, according to the companies. The transaction positions TRUBAR to scale further...
February 9, 2026
Ultrarunner and World Record Holder Camille Herron Receives Support from the Sport & Rights Alliance While Advancing Athlete Safety and Integrity
Tucson, Arizona (February 9, 2026) /ENDURANCE SPORTSWIRE/ – Ultrarunner and sports integrity advocate Camille Herron has received support through the Sport & Rights Alliance Emergency Fund, a program created to assist individuals impacted by violence in the context of sport by providing access to legal, emotional, physical, or digital support...
February 6, 2026
Peloton Shares Crash 23%
Peloton shares crashed 23% to an 18-month low after disappointing Q2 2026 earnings, missing revenue expectations amid declining membership and ongoing post-pandemic demand slump. The article explores whether this could finally trigger an Apple acquisition to bolster Fitness+, plus hardware and subscriber synergies—while noting Apple may wait for an even...
February 6, 2026
Tandem Group reports “robust performance” for bicycles
Ahead of its full year results being published in late March, Tandem Group has reported a trading statement for full year 2025, including details of how its cycling arm fared. Bicycle performance was robust, finishing 37.6% ahead of the prior year and outperforming broader sector trends, the group noted. CYCLING...
February 6, 2026
Kailas FUGA to Debut US Trail Legend Max King at Barkley Marathons
Guangzhou, China (February 6, 2026) /ENDURANCE SPORTSWIRE/ - Kailas FUGA Team has formally announced the signing of its first US athlete Max KING. Recognized as one of America’s most successful multi-discipline runners of this century with accolades in road, track, trail and ultra marathons, KING will make his debut as...
February 6, 2026
Treat Public Relations Marks Record Coverage for Clients in 2025
MISSION VIEJO, Calif. (February 6, 2026) /ENDURANCE SPORTSWIRE/ – Treat Public Relations, the endurance sports event industry’s leading PR partner, has revealed that the agency generated over 2,750 media hits for clients in 2025, averaging 230 media hits per month. The number marks the highest amount of annual coverage earned...
February 6, 2026
RunSignup RaceDay Technology Powers Millions of Interactions in 2025
Moorestown, NJ (February 6, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration platform and technology provider for endurance events in the United States, today announced record-breaking usage statistics for its RaceDay Real-Time technology platform in 2025. The platform powered more than 7.3 million participant check-ins, scored 117,000 finishers, and...
February 6, 2026
HotelPlanner to be the Official Accommodation Partner of Motiv Sports and Vacation Races
PALM BEACH GARDENS, Fla. (February 6, 2026) /ENDURANCE SPORTSWIRE/ — Motiv Sports and Vacation Races, a North American leader in mass participation events, announced that HotelPlanner will be their Official Hotel Search Engine Partner. The partnership spans the two brand portfolios, including all 15 Vacation Races events and all 11...
