BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

July 25, 2025
Altra Named Official Footwear Partner of Diplo’s Run Club
PHILADELPHIA (July 25, 2025) /ENDURANCE SPORTSWIRE/ - Altra, a leader in performance running footwear, has been announced as the official footwear partner of Diplo’s Run Club, a nationwide 5K series combining music, movement, and community. The partnership kicks off this weekend at the tour’s inaugural race in Philadelphia on Saturday,...
July 24, 2025
Rouvy Acquires BKOOL Indoor Cycling Platform
ROUVY, the indoor cycling app that brings the world’s most iconic routes to life and empowers users to ride, train, and explore anywhere from home, has announced that it has completed the acquisition of BKOOL for an undisclosed sum. BKOOL will continue as a standalone brand within The ROUVY Group....
July 24, 2025
San Antonio Marathon Announces Official Sponsors, Benefiting Partner and Course Updates
San Antonio, TX (July 24, 2025) /ENDURANCE SPORTSWIRE/ – Organizers of the inaugural San Antonio Marathon announced the first set of sponsors and benefiting partner for the city’s annual marquee running event. Silver Eagle Beverages and Constellation Brands announced Corona Premier as the official beer of the San Antonio Marathon....

July 24, 2025
KINeSYS Featured in Allergic Living’s 2025 List of Top Allergy-Friendly Sunscreens
24 July 2025, Vancouver, Canada /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to share that Allergic Living has recommended our SPF 30 KIDS Fragrance-Free Spray Sunscreen in their 2025 guide to Top Allergy-Friendly Sunscreens. This is the third KINeSYS product to receive the honour—and marks the fifth consecutive year our...

July 24, 2025
Chicago Fire FC Names Nix Biosensors a Proud Supplier for Team Hydration Optimization
BOSTON, MASS (July 24, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new partnership with Chicago Fire FC. As heat-related stress and performance fatigue become growing areas of interest across global soccer, Chicago Fire FC is taking action. The club has named...

July 23, 2025
Maryland Cycling Classic Debuts Historic Course for Men’s & Women’s Races
BALTIMORE (July 23, 2025) /ENDURANCE SPORTSWIRE/ – The 2025 Maryland Cycling Classic will make history on Saturday, Sept. 6, as America's premier professional cycling race debuts both men's and women's competitions together for the first time on an exciting new 17.9-mile (28.8km) circuit course entirely in the City of Baltimore....
July 23, 2025
MarathonFoto will celebrate athletes and enhance race experience with on course photography at Garmin Marathon Series
Washington, Iowa (July 23, 2025) /ENDURANCE SPORTSWIRE/ — MarathonFoto (marathonfoto.com), the world’s leading race photography company, is proud to announce a new collaboration with the Garmin Marathon Series, a premier collection of running events dedicated to delivering unforgettable experiences for athletes of all levels. This exciting initiative will bring professional photography...

July 23, 2025
Stunning day at Amashova National Classic, the South African Stop of Gran Fondo World Tour ® 2025
July 23, 2025 /ENDURANCE SPORTSWIRE/ - The 2025 edition of the Amashova National Classic once again delivered an unforgettable day of cycling, passion, and perseverance, as thousands of cyclists descended on KwaZulu-Natal on Sunday, 20 July. Now in its 39th year, the Amashova National Classic has cemented its status as...
July 22, 2025
CAS Finds “Anti-Bribery, Anti-Corruption” Violations in 2024 World Triathlon Election Run-Up
The Court for Arbitration for Sport (CAS) has ruled that a member World Triathlon’s Executive Board committed anti-bribery and anti-corruption infractions in the lead up to last year’s vote to install current President Antonio Arimany. Liber Garcia, who serves as President of the Uruguayan Triathlon Federation and Americas Triathlon, was...
July 22, 2025
Echelon Fitness Acquires B2B Fitness Streaming Platform
Echelon Fitness, which manufactures a range of connected fitness products, has acquired Fortë, a B2B fitness streaming platform that enables gyms, boutique studios, influencers, and sports organizations to launch live and on-demand fitness programs. Fortë will be rebranded to “Elevate by Echelon” and is expected to help Echelon Fitness further...