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April 3, 2026

London’s 100,000-Runner Gamble Exposes a Hard Truth for U.S. Race Directors: A Conference Badge Won’t Protect You in Court

DeKalb, Ill. (April 3, 2026) /ENDURANCE SPORTSWIRE/ — Last week, The Guardian reported that the TCS London Marathon is in advanced talks to stage a two-day, 100,000-runner event in April 2027 — internally dubbed the “Double London Marathon.” If approved, the event would place 50,000 runners on the course each...

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April 3, 2026

The McCourt Foundation Partners With Lightspeed Commerce as the Official POS Partner of the 2027 ASICS Los Angeles Marathon

LOS ANGELES, Calif. (April 3, 2026) /ENDURANCE SPORTSWIRE/ — The McCourt Foundation, the nonprofit organization behind the ASICS Los Angeles Marathon, today announced Lightspeed Commerce Inc. (NYSE | TSX: LSPD), the unified omnichannel platform powering ambitious retail, golf and hospitality businesses in over 100 countries, as the Official POS Software Platform Partner for the 2027...

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April 2, 2026

Electrolit® Returns to Coachella as Official Hydration Sponsor, Bringing 5K and Wellness Programming to Festivalgoers

Houston, TX (April 2, 2026) /ENDURANCE SPORTSWIRE/ – Electrolit®, the premium hydration beverage trusted in high-performance environments from work to sports to play, returns as the official hydration sponsor of Coachella Valley Music and Arts Festival 2026. The brand brings back the Coachella x Electrolit Campground 5K run during both...

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April 1, 2026

The Pickle Juice Company Launches “Parfum de Pickle Juice”

MESQUITE, TX. (April 1, 2026) /ENDURANCE SPORTSWIRE/ – The Pickle Juice Company, the global leader in functional cramp relief, is officially leaping from the sidelines to the department store counter. Today, the company announced the launch of Parfum de Pickle Juice, a high-performance fragrance designed for the athlete who wants...

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April 1, 2026

Magic Sports Unveils New Era of Team Magic

Nashville, TN (April 1, 2026) ENDURANCE SPORTSWIRE/ — Magic Sports, a leading endurance event company in the Southeast, is excited to announce the evolution of its VIP membership program, Team Magic, into a performance-driven athlete community designed to support participants both on and off the race course. As part of...

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