BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 18, 2026
Herbalife Announces Cristiano Ronaldo Invests $7.5 Million in Pro2col™ Technology Acquires 10% Equity Stake
Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community and platform, today announced global sports icon Cristiano Ronaldo acquired a 10% equity interest in HBL Pro2col Software, LLC, an indirect wholly-owned subsidiary of Herbalife that holds the Pro2col technology. Pro2col is Herbalife’s next-generation, digital, personalized health and wellness operating system, designed to drive daily engagement, sustainable behavior change, and measurable outcomes through a structured,...
February 16, 2026
Giant Group founder King Liu passes away at age 93
Giant Group founder King Liu died Monday at the age of 93. Liu founded Giant in Taiwan in 1972 and co-founded Giant Manufacturing Co., Ltd., and eight years later built it into the largest bike manufacturer in the country and second largest in Asia. According to a Giant Group news...
February 13, 2026
Strava is changing how you log in – here’s what you need to know
Strava will begin to end its support for Facebook login, starting from 16 March, which means you’ll have to change how you log in if you use this method. The fitness and cycling app is moving away from Facebook in another way. It will no longer make friend suggestions based on your...
February 13, 2026
EXEC: Asics Corp. Completes Strong 2025 on Back of Lifestyle Categories
Asics Corporation released its 2025 full-year earnings report on Friday, February 13, indicating that the year demonstrated the company’s continued strong growth momentum. The company saw all categories and regions post increases for the year, but that momentum was not necessarily balanced across the portfolio, either from a sales trend,...
February 12, 2026
QBP’s latest layoffs highlight strain of repeated industry cuts
January 2026 marked the fifth round of staff cuts in six years at Quality Bicycle Products (QBP), North America's largest cycling distributor. This time, the layoffs were small in size but focused: QBP eliminated eight roles as part of a restructuring inside its product division – a tiny fraction of...
February 11, 2026
Why Stars Like Diplo, Gunna and Travis Barker Are Hitting the Road — With Their Own Run Clubs
Gunna says that, three years ago, he could only run “like, half a mile,” before stopping to catch his breath. At the time, he’d just completed a seven-month jail sentence after pleading guilty to one count of racketeering conspiracy; he was “just trying to get my mental together and block...
February 10, 2026
Pay the Athletes 85%, Save the League: Inside Grand Slam Track’s bankruptcy plan
Grand Slam Track is definitely not dead yet. In a bid to salvage the professional track league and return in the future, Michael Johnson’s Grand Slam Track filed a reorganization plan Monday that prioritizes athlete payouts while offering pennies on the dollar to nearly everyone else owed money. The plan, filed in the...
February 10, 2026
Global performances mixed in 2025 as Shimano reports 3% growth in bike division
As the global industry adjusted to market inventories and other realities, regional results varied widely for Shimano last year. The Japanese component giant’s full-year 2025 sales in its bike division totaled 355 billion yen ($2.3 billion), up 2.7% from 2024. The company said sales of complete bikes in North America...
February 10, 2026
Asics Acquires Two Running Race Registration Platforms
Asics reported its recent acquisition of the race registration platform “GetMeRegistered” from SPay, Inc., for an undisclosed amount. Asics also signed an asset purchase agreement with another undisclosed company, in which it will provide a similar race registration platform for U.S. consumers. The company noted in a media release that...
February 9, 2026
Brooks Hires New Balance and Sorel Alum Claire Wood as VP of Footwear Product Strategy
Brooks Running has named former New Balance and Sorel executive Claire Wood as vice president of footwear product strategy. In her new role, Wood will lead Brooks’ footwear product line management, merchandising, and product marketing teams with the goal of elevating how the brand connects long-term vision to product creation and go-to-market...
